Customer perceived value (CPV): Definition, determinants and examples

In this video, we discuss Customer Perceived Value: what determines it, and how you can leverage it to your business' benefit.
Perceived Value is what helps us decide whether we buy a product or not. It's the sum of our perceived benefits and costs. If the good outweighs the bad, then we make a purchase - if not, we don't.
► Perceived benefits include physical, logical, and emotional.
► Perceived costs consist of psychological, energy, and monetary.
To improve your product's customer perceived value, you want to incorporate marketing activities that push its perceived benefits while mitigating its perceived costs.
Keep watching to learn more about Customer Perceived Value and how to improve it.
Timestamps
00:00 Intro
00:28 What is CPV?
01:39 How is CPV improved?
03:25 CPV improvement in practice
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#CustomerPerceivedValue #CPV #PerceivedBenefits #PerceivedCosts #Marketing #VoIP
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[@Voipbusinesshq]

When working to improve customer experience, there are several things that businesses need to understand, customer perceived value is one of them. You explained it in a great way.

[@Voipbusinesshq]

There are different terms in communication that businesses need o understand to improve their customer satisfaction rate with effective communication. Thanks for describing customer perceived value it is really helpful.

[@phamdiu7227]

OMG this blows my mind. Thank you so much

[@uwepichler3228]

Great video, good job you guys!

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[@jaijishj2676]

1:23 Total Customer Benefit - Total Customer Cost.