Hill Climbers_Episode 3_KRT cofounder Curran J. Swint

What started in 2017 with casual Sunday rides from a Philadelphia neighborhood barbershop has become an internationally recognized cycling club and brand called, KRT, short for Kings Rule Together. As co-founder, Curran J. Swint, emphasizes, the club makes waves because it chronicles the lifestyles of chronically under-represented riders. The fresh content and positive energy reflected by KRT/QRT on socials in infectious, which helps membership grow and reinforces the club motto, “Strength in Numbers.” It also helps cycling industry titans like Trek, who Curran represents as a brand ambassador, rethink what is possible through a full paradigm shift of what a club can offer. Curran’s story begins with a streetwear brand that fed his love for fashion and actually had nothing to do with cycling. Tune in to learn how KRT/QRT grew from the cofounders inclusive message of community, fun and multifaceted lifestyles.