A few months ago I introduced a Hill Climbers ride in Austin for folks to connect with each other over some soft pedaling, in addition to some hard pedaling. All of a sudden, our little Hill Climbers brand that had a digital presence, had a REAL WORLD presence! Crazy, I know. This brand extension is just as thrilling to me as shipping new episodes and he best part is providing an IRL platform for new friendships and business connections. I dive into how this IRL initiative dictated a new path for Hill Climbers, one that includes live audience podcast tapings, happy hours and of course, continued weekly Thursday morning group rides.
But that's not all. My buddy and guest on this bonus episode, Franco Martins, has come on board to co-produce the show, a THRILLING development for this humble brand. Franco is wildly overqualified for the job, coming off three years 3D printing housing communities (you read correctly) with ICON, Austin's buzziest unicorn. Tune in to meet the new guy, and survey blueprints of what the future holds for Hill Climbers.