The DOWNFALL of the Coffee Industry
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- Опубліковано 9 лип 2024
- Coffee is probably the most culturally significant drink in America, but there’s an uncomfortable reality that not many people understand. Coffee might be going extinct. But why is this happening? And what do we drink in a coffee-free future?
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For further reading, check out the sources for this video here:
docs.google.com/document/d/e/...
Script: Marieli Aixa
Editor: Reid Valaitis
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: contact@befutureproof.ca
You should really have mentioned that Blue Bottle is now owned by Nestle.
Woaaaaaah how did we miss that!? BRUTAL news...
@@FutureProofTV Maybe you can pin the comment or something? That seems very important to me :)
😭 That's so upsetting. Went to a blue bottle in Japan and it was so lovely, been looking forward to bumping into one in the States, but I guess not anymore. Independent coffee shops all the way
@@FutureProofTV it's over...
.... NOOOOOOOOOOOO......
(Sadness burrito)
As a Colombian... i assure you.. coffee is here to stay. not the stupid over priced Starbucks, and low quality tim hortons... but the real coffee will stay
What about cocaine? Is that here to stay aswell?
As a Canadian, I'm supposed to be offended, but tim's is pretty mid.
LOL. What does that even mean?
As a diabetic I've had to abandon all the manufactured beverage alternatives and am better for it. I'm basically just basic tea and instant coffee now.
Same with Indonesia 🤜🤛
Did I miss something? At the beginning, there is a short section where it is explained that there are problems with the production of coffee, and then the video does not return to the topic. It would have been interesting to hear why coffee is disappearing.
Click bait title...
Just a video about climate change, and how it’s bad that we buy coffee from shithole countries that don’t have as many transgenders as we do.
I agree, He just lost the opportunity to talk about the global south, the ones who actually support the coffee production of the world. As a Colombian myself and "cafetera" (a person who grew up in the coffee zone) coffee is a BIG deal, more than simply a delicious beverage or a consumption thing, the topic is way more extensive...
I think he just threw this one together. Not the usual quality. Also, I don't know anybody who turns down a cup of coffee cuz exploitation.
Yeah I was wondering about that too. Leaves me to believe it was either pure clickbait or they're implying that these alternatives will push coffee away? Or maybe coffee could go extinct due to climate change?? Idk man
“Coffee was doomed the moment a genius commercialised dehydrated water.”
wtf is this actual video. Am I hallucinating or did he not mention once why the coffee industry is "dying"
@@wonderfulworldofmarkets9033 the point the video is making is that the coffee industry under real threat, not that it's dying. Popularity is still high, but he makes many points throughout how the coffee plants themselves are at risk of going extinct due to climate change. No coffee = no industry
@@XX-pp3bx can you give me the timestamps where he talks about this? He just mentions that they are at threats and it’s like oil companies
@@wonderfulworldofmarkets9033 It's just 17 minutes, literally actually watch the video, like maybe even _once_ . Like actually watch it, not while you're locked in on Valorant or whatever it was you were focused on instead of the actual video.
@@XX-pp3bx Okay and it'd take 30 seconds to state that climate change threatens coffee, what about the other 17 minutes of the video? Besides that, he literally said he wouldn't even get into the specifics of how coffee is threatened (increased droughts, increased temperatures, etc.)
James Hoffman army, ASSEMBLE!
Or if he’s unavailable, Hames Joffman!
Anyone with Lance Hedrick? We can also get Hance Ledrick if needed!
Future Proof is always clickbait stupid vides like this.
I'm here for Hames!
hames joffman army here
Coffee is not going anywhere, we will figure out how to grow it wherever
Amen to that
I'm guessing they could grow it here in SE Looziana.
Facts.
In that coffee bean belt I noticed that the southern border of Texas just barely made it. I believe there are parts that are zone 10. It would have enough heat, but of course maybe not the water, although the Rio Grande is right there. But I bet they could manage to find a cultivar that would adjust to it.
There’s a guy in California who’s growing the first commercially available coffee grown entirely in the continental US
Starbucks is waaay overpriced
Paying 5$+ for one coffee is degenerate yeah.
Just so the rich can “look” rich rather than be rich when buying a Starbucks coffee
yes and burnt beans process that negates health benefits
Calling that brown water they sell “coffee” is a stretch.
I made a trip to Wallyworld and stopped for what I'm calling my last Starbucks Coffee ... over 4 bucks.
As a former barista, can confirm: Bux (Starbucks) was less "Would you like some sugar with your coffee?" and more "Would you like some coffee with your sugar?" XD
Fr bro, they will add 90% of sugar and 10% of coffee (not even espresso)
Because the coffee is so digusting they have to mask it with sugar
@@semekiizuio That's because Coffee as a whole, has a much, MUCH stronger taste than hot chocolate and tea combined...At least for me I can enjoy tea as much as I like and never run out of water anytime soon.
@@SuperFlashDriver idk there are some black tea combinations that are very bitter, not all coffee beans have a strong taste and besides wouldnt a coffee run business want to have coffee flavored drinks 🤨 therefore the taste of good coffee isn't the issue its the really really bad taste of bad quality beans.
@@semekiizuio I mean, it depends but I only drink tea once in a while, as I tend to prefer drinking cold beverages with a bit of caffeine (If I need to stay awake that is). But yeah, you would think a coffee run business would want to sell coffee flavors as well, but I digress. It's the reason why with Starbucks, I only wanted Hot chocolate because I didn't want to try any of their coffee or tea flavors, simply because it would either be too sweet or too nasty for me to like...But again, starbucks is not a favorite of mine to go to.
I use to worship Starbucks for years. But after visiting my family and hometown in Puerto Rico, I started looking into buying coffee beans from small businesses and using James Hoffman's french press technique and I never looked back since. My hometown is called Yauco and use to be one the planets top coffee growers a century ago but has long since been going downhill due to US exploitation.
Hoffman is goated
What "US exploitation" ? Becoming a US Commonwealth is the best possible thing that could have happened to Puerto Rico.
Heyo! Fellow boricua here (the project manager, not Levi duh) - the US buying out almost every small coffee farm in PR was a huge jumping off point for this one. Levi and I were talking about it and we came to the conclusion that the industry as a whole is messed up and deserves its own video. So glad to see this perspective here!
You are completely wrong in that. @@mikesiciliano210
@mikesiciliano210 Hell nah. Although Puerto Rico did kind of cause some of their own financial issues, but predatory lending by US companies have pushed their debt to nearly $74 billion and unlike states, they're essentially banned from declaring bankruptcy from these loans because of their status. The worse it gets, the more people leave for the mainland and the lower the tax base.
Next youre gonna tell me the best thing to happen to Hawaii was becoming the 50th state. Ask the Hawaiian Royal family how they felt about a bunch of American businessmen petitioning the US government to annex their kingdom and declaring it a state.
Wild* coffee could be in danger. Farmed coffee has virtually no chance of extinction at this point
Not "matcha and tea." Matcha IS tea.
Hot green water.
What's a matcha cake then?
@@raiderguard5777 Matcha is just powdered leaves, that just collected from only top branches (?) and get covered from sun earlier at some point (?) I think. Regular green tea but fancier
@@raiderguard5777cake made with matcha GREEN TEA powder which gives it a green tea flavor
@@redbricks1240 all correct! All matcha are shaded many weeks before harvest, and the finest matchas will be progressively shaded until they're in near darkness by harvest time. The resultant leaves are tencha, and it becomes matcha when ground into powder.
Same reason why west calls chai "chai tea" we need the tea identifier to know it is tea.
Matcha is tea. It's a powdered Japanese green tea and it is delicious. Tea is delicious. Yerba Mate is delicious. So is Yaupon tea, which is native to North America.
There are caffeine options.
These are all what is known as opinions. I hate the taste of coffee, green tea, and Yaupon. A good black Earl Grey is the only tea I drink. Stash Double Bergamot is my favorite, but any fresh tea will do.
@@JohnGotts Funny how you say "good black Earl Grey" when grey in the name means it isn't black. But your comment on opinions is spot on. I was raised on black tea and have to fight to drink coffee.
The assumption that people only drink coffee for the caffeine, ergo "any caffeine will do" just shows how mainstream people always project their own experiences outward and assume that everyone else thinks and feels the same way. Some of us actually just love the taste of coffee.
I gave up caffeine a few weeks ago. After 3 days of tiredness and headaches I feel and sleep better than I have in years.
Detoxing from caffeine is sooo hard. Great job and keep it up!
Btw there are some niche decaffeinated coffee beans that are totally worth it if you like the taste of coffee.
@@cyrilio yes! i say this all the time people bring caffeine and coffee, you can cut down your caffeine and keep drinking coffee... then i learn that people don't actually like coffee, that's why they put a bunch of sugar and cream in it in the first place, they just care about the boost it gives you, at which point i think the unhealthy thing is the relationship rather than the coffee itself imo
For people with sleep problems, quitting caffeine, or stopping caffeine intake after 9am, is the easiest way to check if caffeine is causing sleep issues. This is common in people who claim they can have coffee after dinner. They may fall asleep, but sleep quality is highly degraded. Additionally, it may be beneficial to cycle caffeine every few months. It takes 1-4 days to withdraw, another week to desensitize existing receptors, and around 3 months for the receptors to die off to the levels you had pre-caffeine exposure. One study showed measurable psychoactive effects from caffeine exposure as low as 9mg, but this is not very common. The maximum side-effect free level of caffeine exposure is 4mg/KG body weight. However, this is an average, and can vary drastically between individuals.
Years ago I accidentally broke my coffee habit. I'd unknowingly bought decaf and after sleeping 12 hours a day for two days I realized what had happened.
I stopped 2 years ago. It is kinda scary how many people are addicted to that stuff. You only "need" it because you are addicted. So many people can't even fathom the thought of not drinking that disgusting sh*t water to start their day. The sad part are those addicts that pretend that stuff is yummy...
I worked in Rwanda (known for its amazing coffee), and due to climate change the dry seasons are extending too long and the rainy seasons are turning into devastating floods affecting bean production and agriculture in general
*cries in just bought a kilo of Rwandan coffee (Rwandan Women's Coffee Alliance btw)*
Yep, climate change is going to wreak havoc in coffee growing regions and cause severe supply disruptions. Prices are going to go up until it won't be available to many people. This goes for chocolate too.
I feel like Rwanda has bigger problems to solve.
as a tea drinker, the more i learn about coffee the more set i am to stick with tea
Coffee just tastes bad, and don't tell me I haven't tried good coffee because its the coffee flavor that I hate every time.
Same here. I tried it once and I immediately hated the stuff. I'll stick with my Russian black tea, thanks.
Also, did you know that roasting coffee in certain ways can add carcinogens to it? It can actually give you cancer.
Plus, it's expensive nowadays. A box of Folgers at Publix where I live costs around $9.50 plus sales tax. I could get a whole meal for that price at this point in my life!
@smallbutdeadly931 It's an acquired taste, admittedly one I'm still struggling to acquire.
@@Gamerguy826 What certain ways?
@@Gamerguy826 anytime you cook or roast something there’s a chance “Carcinogens” will be introduced. Anything charred or burnt is a risk. I presume darker/burnt roasts would have the highest chance of having carcinogens. All this to say, no more of a risk then normal food
I feel like i missed the part about why coffee is doomed.
Im Finnish, we drink the most coffee per capita in the entire world lol.
Sounds like your supply is about to be, Finnished. *Ba dum tsss
The caffeine in coffee is nice, but it's not the only reason I love coffee. It's the taste, the smell, the many ways you can enjoy coffee, and it's just really comforting. I doubt any of the current substitutes will meet all of those needs.
Both Sigmatic and Mud Water sounds like a prime candidate for "Stuff made up to trick idiots that want to hear natural sounding ingredients instead of chemicals and are easily lied too"
I tried it when the coffee sensitivity was getting to me. It's not bad. It does give me energy similar to coffee without the crash. The only issue is it's around $50 per 6.4oz container.
A bit pricey but it's powder, so you can ration it to last a month easily. If I didn't have to special order it, I'd probably use it more often.🤷♂️
You sound fun to have a cup of coffee with /s
I wouldnt drink any of that stuff even if they paid me. Several of the ingredients interfere with prescription drugs. Especially the ashwaganda. There’s no warnings about that front and center either. I’d rather just make tea.
Never liked coffee, in my family we've always drank tea. I drink like five gallons of strong green tea everyday and have high tolerance, so back in college when I needed a bust during exams I actually used ashwagandha, ginseng, eleutherococcus, echinácea purpúrea, taurine, HUGE doses of succinic acid as well as mate tea. They all work for energy as well as for stress suppression, but need to be taken for like at least a week consistently at pretty large doses. Like no joke, I am so very low energy without stuff like that I'd had to do mеth or smth lol
@@krk6216if you're on a cocktail of prescription drugs that's your responsibility to not just consume herbs without researching them. Sounds like a problem more with your doctor than people selling herb based powders.
I love coffee, but I also realy like "Caro" (in the U.S. known as "Pero"), which is a caffeine free substitute for coffee made out of roasted barley, malted barley, chicory, and rye. It tastes delicious. If there was a caffeinated version of that, I think I'd switch over completely.
I have never heard of this before and it sounds so cool! Time to start a new obsession!
they did something similar in early usa history when coffee was not available
@@os2958yeah, around Civil War era, chicory was used, and still is. You can extend your coffee ration by mixing it with a ratio of chicory and/or rye and barley.
Basically, use less coffee and mix in some Pero-like substitute blend of grains.
The flavor of it would strongly suggest adding milk or cream, but it's totally drinkable without it
I do that, especially in this economy.
Drank this in my Mormon days… hard to find but omg it really does have a great flavor
@@DzrtClaws You get it in every supermarket here in Austria.
My grandma introduced me to it when I was a child - she drank it as an alternative to decaf due to her blood pressure.
“Tea taste like hot brown water” - cause your drinking orange pekoe. No one in their right mind drinks orange pekoe willingly
Real ones drink pu’erh or junshan silver needle tea. 🤌🏻 if you’re drinking freaking Lipton and not Chinese teas then you’re doing it very very wrong
i like it, but i was the type of kid that liked the taste of grass
@@user-cp9yo4jk9b heck yeah! I am also a fellow grass enjoyer
@@user-cp9yo4jk9b If you like the taste of grass I'd suggest trying sencha!
The heck is Orange Pekoe if I may ask???
The solution to the problem would be Starbucks admitting that what they make isn't really coffee anymore and just adding a coffee-flavoring and caffeine to their sugar water, milk, and syrup drinks. Heck, most people probably wouldn't notice if they even skipped the coffee flavoring.
It's not going away. It's going to be made in large greenhouses because of the modern issues described here, and its going to cost way more then it does now, thus making it out of reach for many. Coffee, straight black coffee, is not going away. Fru-fru coffee however needs to go away because in essence you are diluting the coffee bean with artificial flavors and sugar - lots of sugar. A whole industry is built on selling you hot sugar water and feeding the obesity epidemic.
Coffee industry is NOT doomed. Europe consumes a lot of coffee. Like Italy and France almost all people there drink coffee everyday. In my country Philippines, a lot of people have swayed away from Starbucks and turning to local coffee shops. More and more coffee shops are being build here.
Also, matcha consumers are also growing day by day. Which seems to be the competition of coffee. Right now there's some kind of boundary for many people between coffee lovers and matcha lovers. With each opposite saying the opposite is gross and that their preferred drink is superior. Which is actually foolish and immature 😂.
Coffee industry is still very strong. Old generation, middle generation, newer generations still love coffee. 🙄
climate change means rising temps where they grow coffee = no coffee -> coffee industry is doomed when we run out of coffee
Beyond the insane prices of Starbucks and other chains, it still blows me away how high the financial barrier for entry is for being a more environmentally conscious consumer. Someday the cost effective option will be the good one but until then, people buy what they can afford.
You know what's also dying together with shallow starbucks coffee? Buzzfeed style shallow journalism, with poor scripts/improv made to be in a vlog style, that mianders far too long before getting to the point, and don't provide any in depth or interesting analysis.
That isn't dying though.
dude struggled when mentioning “arabica”. what do you expect?
I wish.
how can i block this channel?
go buy your starbucks lol
This video was very very city-focused.
maybe its because i live in Europe but most households have a coffee machine and don't go for a premium coffee to Starbucks.
Even better in some countries of Latin America where we produce coffee. My country Costa Rica has many local coffee shops (to the point many of us don't understand the Starbucks hype, I don't know what they offer there, but that is NOT coffee), it's one of the most easy products to find here in little stores, supermarkets, local markets; each house has if not a coffee maker, a traditional "chorreador de café" to make it, and you can find coffee plantations even inside the cities, although not so large ones.
What does being in a city have to do with it? I live in a city and use an $8 moka pot every morning. Buying coffee out is a moron tax.
@@azarishiba2559visited CR a couple months ago… can confirm.. coffee industry is just fine. Any city that’s somewhat populous will have several cafes. Unfortunately didn’t get to go tour a coffee farm though. Would’ve loved to go to Doka.
I've never really understood the whole coffee thing. I tried it once because to be honest it does smell good, but to say it's an aquaired taste is quite the understatement. Plus based on how people talk about coffee like they are basically completely dependent on it, I'm not sure it's a good idea to start drinking something I will apparently develop a strong dependance on.
I was almost in my thirties before I even started adding coffee to my milk. Just like you, I love the smell but dislike the taste. I just found that the caffeine in coffee was a great remedy to my headaches, so I started to drink a little and slowly developed a taste for it - with plenty of milk.
Then, I started a new medication that made me hyper sensitive to caffeine, so now I don't drink it again 😅
So I’m hypersensitive to coffee, more than 2 cups and I’ll get the jitters but if I don’t drink it everyday I’ll get a wicked headache, but I can’t give it up. I love the taste of coffee, I’d take coffee over chocolate (provided I’m not already at my coffee limit). I think it’s like how some people are about beer or wine, I take a sip and think “yeah that’s some good shit” and the thing for me is it’s not even about the caffeine I’ve switched to decaf in the past and had no trouble waking up in the morning because it’s not the caffeine that I get out of bed for, it’s getting drink my favourite beverage. That said I can absolutely see why it’s an acquired taste, and I do think some people drink it because they need the caffeine though I think there’s a lot of people out there that also really just like the flavour. Especially since some people are very particular about how they have/make their coffee.
I don't get people who seem dependent on it either. I don't really drink it for caffeine. I just like the taste ans the vibe I get when drinking it
The answer to all your confusion is elementary: addiction.
@@LillyLou i had a doctor give me caffeine pills for migraines. they had horrible side effects and so i drink coffee instead as i have better dosage control
Can't see how anything can be homeopathic if the active ingredient can be quantified.
How can lab grown coffee ruin the livelihood of coffee growers, if coffee is becoming extinct? Also, would 72% of Canadians sooner drink nothing than lab coffee?
It's going extinct just as much as cocoa is. "Extinct" is a misleading word and it keeps getting used for the sake of dramatic effect. Doomsaying
Most food is far from the field and altered beyond recognition. Give me lab grown coffee, I couldn't care less. Oh and as for "exploited labour" yeah I couldn't care less about that either. Almost every piece of clothing you wear is made by children and the pollution created to make it is astonishing.
@@thecrowfliescrooked Well that post was pure fantasy.
@@thecrowfliescrookedWe can do something about exploited workers.
Watch Second Thought and More Perfect Union.
Why would you support evil?
It shows capitalism fails.
I followed your logic. 72% of coffee drinker Canadians do not currently care what country the beans came from. We oddly like talking about the roasters more than the beans. Canada! (BTW did you hear McDonalds took the old Tim Hortons roasters over? That's why Timmies taste different)
Most people don't actually need coffee, they just need a third place. For staying awake, a caffeine tablet does the job.
Edit: Why mushrooms? Coffee replacement made of Barley (super cheap) has existed for like 150 years. Just add caffeine and optionally sugar or milk.
The truth is that most coffee drinkers don't even like coffee. If your coffee is thirty percent milk and has a few teaspoons of sugar mixed in, you don't really dig it. Which brings me to my next point - coffee brewed in coffee shops sucks, universally. Anyone (eg, me) who drinks black coffee can tell you that. They can get away with brewing sucky coffee because their customers, who would never drink black coffee, pollute the stuff with milk, sugar, syrup and whipped cream in order to blunt the taste.
I totally agree, which is why I stopped drinking coffee. I hate the taste of black coffee and don't even like it when it just has a little cream and sugar in it. I only really like the drinks that are mostly chocolate, milk, or syrup.
You're going to the wrong coffee shops if that's the case. The best coffee I've had in my life has been brewed at cafes. I've also worked at a few different specialty coffee shops. Unless you're buying great coffee and know what you're doing at home chances are you will never be able to make as good a cup of coffee at home as you could get a a quality shop (and this is completely ignoring espresso, but just a cup of filter coffee). Go to Sprudge and look up there city guides and roaster spotlights to get an idea of where hopefully you might find a nice shop near you. It's possible that you just live in an area without a great coffee shop too.
True!!
I wouldn’t say universally, many coffee shops globally produce high quality coffee that isn’t watered down black coffee. I tend to think that’s what most North American (USA, Canada) coffee shops produce. Coffee drinkers definitely love their coffee in other countries.
@@Limamonk I have had excellent coffee in cafes and shops outside of North America, but my comment applies to the US and Canada, where the majority of this video's viewers are.
Big piece missing. The embargo on Zimbabwe completely turned the industry upside down.
I started drinking coffee very young. I used to sit outside with my parents when we had visitors over and take sips from their mugs until I eventually graduated to having my own cup when I was a little older. It made me feel part of the grown-ups. I don't drink coffee very often now (I prefer herbal teas), but sometimes I make myself a cup and sit out on my front porch and it feels very nostalgic.
The funny thing is that I have found that I typically prefer robusta coffee and my understanding is that is quite a bit easier to grow, but very few grow it and even fewer roasters sell it.
It is also worth noting that coffee does grow outside of the coffee belt, there is a movement to grow coffee in southern California and it is working, though quite expensive.
Robusta is easy and cheap to produce, that's why shitty coffee (1st wave) is almost always robusta. Roasters almost never sell robusta because Arabica has generally a much better quality
@@nizzuta2611it might have been true in the past that robusta was generally lower quality, but now robusta is not cheaper than arabica and all of it that I have had has been very good quality. It is very easy to find very bad arabica, but not so easy to find bad robusta right now because almost no one roasts robusta.
Yeah, Robusta fans represent! There’s excellent beans to have, and sweet ones at that. Provided you brew them properly, i.e. at low temperature and appropriate extraction, and drink it less than hot. - Though I like to mix it up through the day with a cup of Barako.
Another thing worth noting is that apparently coffee arabica plants grow quite well potted indoors, so really not much danger of that going away when you can do that.
@@jeffreyparker9396 robusta has a really particular flavor profile while arabica is way more diverse, plus the focus now it's on heavy post processing of coffee (different ways to ferment the beans after harvested) to get funky and weird flavors or an emphasis on clarity and tea like brews with floral notes, that super wide spectrum of flavors make arabica a more desirable choice to grow
There’s this whole movement in specialty coffee that’s focusing on more resilient species that usually grow in lower lands like canephora/robusta. Unlike arabica, they are capable of growing in warmer conditions and is more resistant to diseases and pests.
The more abundant nature of robusta made it the perfect coffee for mass produced instant coffees that forgo quality for quantity so it hasn’t had the best reputation, especially in terms of taste. When cultivated properly though, it’s one of the best cups you can have. Plus it practically has double the caffeine so you won’t need to drink as much of it!
I’ve heard of the Robusta movement, and I was hoping Levi would cover it in the video. ¯\_(ツ)_/¯ I’m looking forward to trying robusta coffee sometime.
Excellent point! in the Philippines, we are actually trying to revive ‘historic’ canephora/Liberica growing regions in several of our islands and provinces ( that don’t have the benefit of very high elevations where the small amount of arabica we have does grow well)
After being pregnant and/or breastfeeding switching from coffee to tea is not an issue for me, the problem comes in when it comes to who made the tea to begin with. There are a lot of tea manufacturers that clearly have no idea what the blast they're doing. Lavender London Fog is my staple during the Autumn and Winter months. Would I be crushed in coffee wins extinct permanently? Probably. But there are loads of other hot beverage options to keep me going. Also I think that as a society we are over caffeinated as it is.
i definitely agree with the over caffeination. One of my friends told me that the reason I get sick when I have coffee because I’m not used to the caffeine and that I should just drink it more to get used to it. I don’t want to have to drink even more of something for it to not make me feel bad 😭😭😭
@@ketameanii It's like when people tell you that you need to drink more alcohol to develop the taste for it. It's like WTF?!
@@skeinofadifferentcolor2090 EXACTLY LOL 😭 like no i do not want to desensitize my taste buds to enjoy IPAs lmao
Potentially unpopular opinion. As a true coffee drinker may I suggest... If you don't like the taste of coffee i.e. you order coffee milkshakes, stop fuckin drinking it. Just order a milkshake for breakfast.
Cordyceps. They're putting cordyceps in drinks.. as a homebrew coffee lover, I have to say I think we have bigger problems at hand than the extinction of my favorite drink. That is some 'last of us' shit
Yes I'd rather just drink water then something that erupted out of an insects head
@ritagreenwood9397 cordyceps is a fungus unlike most others. Instead of using decaying plant/flesh for nutrients, it will "infect" living matter. Even changing the behavior of some if it's hosts to make itself spread easier. Lookup "cordyceps ants" or something on UA-cam. The "last of us shit" comment I made was in reference to a video game where a mutated cordyceps strain has made the jump to using humans as a host.
It's a mushroom. You're not gonna become a zombie from drinking a dried mushroom
@@Zyklon_B_still_and_know_Godespecially since people have been eating & drinking it as a tea, on its own, for ages.
Our nervous systems are wildly different than insects, plus the method of contagion matters. You CAN get gnarly fungal infections by inhaling certain kinds of spores or getting them in open cuts, but they can't take us over.
most of these caterpillar mushroom that went to your drinks are grown from artificial mycelium
natural insect-grown _ophiocordyceps sinesis_ are overharvested and has became an endangered species now
As a teacher I am basically half (fair trade) coffee at this point…
As an avid coffee drinker, buy beans, support your local coffee roasters, they’ll thank you and so will your wallet, taste buds and James Hoffman😜
Totally!!! I like my coffee in roasted beans, I have a grinder so I can grind what I need when I need it, all I really need is a quick way to add hot foamed milk & I have my cappuccino!!!
@@elaineb7065 that’s what I do and it’s cost effective as well, if someone can’t afford to buy a coffee machine they can use something like a mocha pot and their coffee will still be better than Starbucks’
Drink water -- abandon coffie
I am sure you can survive 2-3 weeks of headaches for the caffeine to leave your system.
@@Bullminator skill issue
@@Bullminator Drink both. coffee doesn't replace your daily water and if you doing so thats your own problem.
Coffee is like pizza: if it's bad, it's better than none at all. I'll take a cup of that lab grown coffee over nothing at all, please.
Yeah I’m not uppity enough to turn down some instant coffee. I’ve grown up on it. Don’t mind it at all.
Also like pizza: the high quality stuff is only gonna be available to those willing to spend the extra money. A luxury, essentially. Think Domino’s vs a high-end pizzeria.
Not true AT ALL. Most coffee is terrible and I'd much rather just do without. I only drink coffee (in the form of a coffee-based sweet drink, like a cafe mocha) once or twice a year. It is NOT essential to me and bad coffee is definitely worse than none at all.
@@cocoa18_ Agreed. Really bad pizza is worse than none at all. But, I can't afford to eat good pizza everyday, so it's a luxury, instead. Similar to expensive coffee-based drinks for me. I only eat pizza or drink coffee on rare occasions.
Nah, once you regularly drink specialty coffee bad coffee is disgusting lmao
As an American who doesn’t drink coffee because it’s never sweet enough for me - plain black coffee, even the expensive kind just tastes like bitter dirt water to me (I’m a recovering sugar addict). So instead, I just drink energy drinks. Does the trick in half the time and twice as sweet (just the way I like it) 😋
“Adaptogen” is a word made up by a writer with The Simpsons. Black coffee is actually a very healthful drink including loads of antioxidants and, believe it or not, fiber. I drink my coffee black, no sugar. I’m 67 and I’ll be dead by the time the coffee runs out so I’m going to blissfully make my pour-over brew every morning.
There's no such thing as wild coffee, apart from maybe in Ethiopia where it originated.
Wikipedia says the first coffee plant was discovered in Yemen (it’s ’just’ across the Red Sea), but still interesting.
@@cyrilio They say that was one of the myths, but the Arabs imported it in from Africa. BTW have you seen what Yemen looks like? Desert, not exactly many forests. Ethiopia has green highlands.
@@fredo1070 There are green highlands where coffee grows in Yemen too. Very high altitude 1900m and up. There are small scale village producers that produce unique local varieties native to Yemen.
I drink tea now
I’ve given up on coffee a month ago and replaced it with… water and apples. That’s my everyday morning “breakfast”. And it really helped me to sleep better.
Stopped drinking coffee on the 1st of April, after a 14 year habit and yes, sleep has improved so much! Keep going with the water and apples, that's so much better for you than being dependent on caffeine daily.
What I predict is artisan/luxury coffee is going to get very expensive while companies will find a way to get cheap instant coffee by replacing as much real coffee as possible.
Best coffee alternative is by far chicory.
It looks and smells like coffee, and you can get chicory that even tastes exactly the same.
I buy specialty coffee beans from local roasters who ensure proper payment toward the farmers for their work. It cost me around 40€ for about 1kg of coffee, but I brew 500 ml per 30g which what I usually drink during a working day. A whole day of coffee cost me 1.2€, not shop is ever going to be cheaper than this and the equipment isn't that fancy, good grinders can be acquired for less than 50€ for a manual and entry level electric are less than 150€, as for a brewer, an Aeropress is about 40€ and will last you for years, even more if you swap out the paper filters with metalic mesh filters.
And because I buy specialty beans, I get taste and enjoy different beans since coffee is a seasonal product. If your coffee beans taste the same all over the year, something is definitly wrong with it or someone is specifically making the blend for it to happens, or just straight up dark roast them into bitterness ensue.
Indeed. Also nice to experience how the taste changes between an AeroPress, V60, and French.
The Netherlands is just beginning, we have so many local speciality coffee stores which are doing quite good.. and Dutchies like their coffee at a local store so … no downfall here I hope
I live in Nottingham in the UK and our coffee culture is really great. Small indie coffee shops here in abundance where you can chat about the origins of the coffee, choose your brewing method and generally just have a great cup of coffee without giving your money to chains like Starbucks and Costa that serve over roasted trash built on slavery. 🤢
I am also a matcha master! And a green tea drinker, mostly because they help my IBS 🤭 I've never been a fan of coffee.
Which matcha grade you drink and how do you brew matcha?
i see coffee as a premium product and i've spent a lot of money on equipment and beans for my own brew at home and i pay a high price for stuff made with care when i go to speciality cafes. One of my favourite cafes is in my city opened by a couple from hong kong and they roast in-house.
I also don't drink coffee so much for its caffeine, i do enjoy the effect, but i mainly drink it for the flavour. modern speciality coffee really has dialled bringing out the interesting and wonderful flavour of coffee.
I'd sooner quit coffee than drink mushroom alternatives. I hate mushrooms. 🤢🍄
I'll take tea over coffee everytime.
What to drink other than coffee.... water.... just about anything else really. As a NON coffee drinker ( and proud of it) this will never effect me and I'm all the better off for it health and budget wise. Best of luck to you out there, I don't know how any of you afford let alone stomach the stuff.... it makes me horribly nauseous just smelling it so this drink was never in my deck of cards of life.
We need a Hoffmann in-depth breakdown from the inside on this
I'm still on that instant coffee routine. But I do enjoy the occasional cup of coffee from a local cafe.
Yeah I feel like I grew up on the first wave. 😂
I’m Latino and that instant coffee is a staple for us.
The "wave" part of "third wave" coffee came from Australia and New Zealand - it didn't really originate in America. In Australia for a long time now, "specialty coffee' is just...coffee. If you serve anything else you rapidly go out of business. Hence Starbucks had a very embarrassing failure to launch in Australia when it originally tried to do so in the early 00s.
As an Australian it is very difficult to travel overseas and find coffee that is at the standard we expect back at home.
Re. coffee alternatives, I'm curious what they tout as being 'healthier' than coffee, because there's a huge body of evidence showing the major health benefits of coffee, from reduced cancer rates, reduced heart disease, liver disease and overall better longevity vs not consuming coffee. And these benefits are specific to coffee, whether decaf or not. So....good luck with that?
If coffee goes extinct (it won’t in our lifetime) we will fall back on mate de coca
Well as long igs no in our life time.l wont be loosing any sleep😊
I’m confused, if people want to drink “coffee” with less caffeine, why not drink decaf? why the complicated mixes with mushrooms?
There are definitely brands out there than sell amazing decaf coffee.
Because they still want to get stimulated. They want effects of caffeine without caffeine. Mushrooms like Cordyceps comes close to that, decaf not
It's a bummer that quality coffee died. But that's what commercialize something does to it:)
I think Yerba mate is growing in the biggest disruption. If you see international football stars drinking their mate during interviews. The growth in the mate market in the ast five years in sky rocketing. Canned Yerba is growing in popularity across storefronts too. I personally really enjoy it.
Mate contains caffeine, it's not different compund.
@yerbadeldiablo6751 I can't find the paper ' so I removed it . Still great !
Imagine being addicted to coffee. *pulls out crack pipe*
I am a water drinker.
Hydro homies unite.
snob 😉
Great video! Replace coffee for chocolate and the story is the same with that industry too
Not a coffee drinker, but still watching the video. Some people base their personalities around coffee or expensive drinks. It will never go away...
Please support speciality coffee. Small roasters and local third wave cafes. They are saving coffee, farmers and the planet.
This is such a North American take on events that it _hurts._ You're so worried about what fast food retailers are going to serve you in the drive-through that you think an institution is vanishing as a result. Please visit Central Africa, or Europe, or literally anywhere else where you can _sit down outside._ Somewhere that doesn't have a freeway next to it. Coffee shops are on literally every street, usually multiples on the same street, and sometimes even _next-door_ to each other just because they're so popular. And these are affordable drinks too, despite using properly ground coffee every time. They have to be, otherwise people will just walk to the next location that serves good coffee. It usually isn't very far!
And if coffee isn't your thing, most serve juices, lemonades, teas, sparkling water, wine and beer. Quite a few do bubble tea now, which makes a nice change, especially as the world is boiling. Please get out of your comfort zone and see more of the world. You know what? Start with Prague. There's a great channel called Honest Guide who will show you where the nicest places are. But _start_ there. Don't just stop. And enjoy the coffee while you're at it. I'm not going to tell you how to drink yours, but I do recommend sitting down outside, with some friends, and letting the coffee be incidental to the experience. Maybe take up playing
Prší too? And then on to the next country! And the next continent!
And maybe get an Englishman to make you a tea at one point too. They do theirs differently somehow, and I can see how they got addicted to it over how the rest of the (non commonwealth) does theirs.
Exactly what I thought too. This is a very American view on things. I do disagree however with the Englishman having good tea. Most of them don't know shit about tea.
I would LOVE to have a true Englishman make me tea again!! Peter, my friend…I miss you, m’lord. 😢
the mushroom one is a highly controversial one. its not as “healthy” or “good for you” as they make it seem. ill stick to tea when coffee is gone
What evidence do you have for that or are you just trying to spread fear?
@@Zyklon_B_still_and_know_God Coffee is a health drink while mug water or whatever it's called is not. On top of that, most of the claims made about these ingredients are yet to be proven, unlike in coffee.
*angry indians screeming in background trowing tea into sea*
it is just the caterpillar fungus and it is a traditional Asian medicine
My routine when watching your videos is: Make a cup of coffee, sit down by the tv and watch an episode of Future Proof.
I think what's going to be difficult for coffee alternatives in the future is that people are going to find out they have bad reactions to lion's mane, and they're not going to touch anything with mushrooms in it.
I don't drink coffee but if beer and wine disappears, then i'm f-cked
Yeah the withdrawals of those are wild
@@EnergyWRLD i know lol
Lucky for you. It’s super easy to make beer at home.
Off to Costco to buy a pallet of Maxwell House.
I drink an iced matcha every morning! It has less caffeine than coffee, and has really improved my overall health.
I work on cruise ships that sell Starbucks. Believe me, from all activities, Starbucks is the one place that always has a line from 6am when it opens to 22pm when it closes. I doubts its ending anytime soon.
What am I watching this video about Coffee if you can’t even pronounce “arabica” and act like it’s the first time you’ve heard of it? What a waste of time.
A lot of words you read a thousand times, but never hear out loud.
@@GamesFromSpaceyup and if you know more then one language the way you read one word may not be the correct pronunciation of it. In Spanish I would read it as "Ah Rah Bee Ka" and in English as "Ah Reh Bee Ka"
@@GamesFromSpace point is, I rather watch a video about coffee made by a person who understands coffee, and being a layman myself I asked arabica in shops and heard it a lot being pronounced. I too can read up on wikipedia articles and make a shitty video, so this feels like being scammed
"What do we drink if not coffee?".
Uh, booze?. Like seriously the booze business is booming, I would know, I work in a liquor store lol.
Guys... I think we should hear this person out. 🤔
Ah yes, nothing like alcohol at 6 am to wake me up right before my 25 mile drive to work
Kahlúa having an identity crisis like:
👁️ 👄 👁️
It's been said that in the United States "Coffee is a right, not a privilege." Particularly when an event host has to pay exorbitant amounts to an event site that restricts coffee supply to one vendor. And do you want grouchy event attendees?
*20 $ for a cup of coffee is pure greed.*
I buy single origin, traceable, high quality, locally roasted, specialty coffee. It costs 50 $ per kilo. Now, that's a lot compared to some average supermarket stuff.
But. BUT: I need 12 g of that stuff for one cup. Thats a whole 61 cents. Literally .61 of a dollar. Even at 100 $ per kilo that'd be only slightly more than one dollar. Make it a huge shot with the outrageously expensive coffee of 100 dollar per kilo, and the beans wouldn't even add up to 3 dollars in cost. Maybe it's five bucks for someone to brew it for you in a rented shop with all the expenses. Yet... That's still a 12-dollar discrepancy.
WHAT ON EARTH?
youtube has a cool feature: look for the 3 vertical dots in the right panel. There's an option "Don't recommend channel" this one deserves it
yup, i've never this fast in my life
So fast you forgot “been”
you accidentally a word there!
@@davedixon2167 yeah lol
“A long-chain, macro-molecular polymer…..adaptigenic of course”-Batman: Mask of the Phantasm 1993
The way people drink coffee in the US is truly baffling.
Yeah, not taking someone who cannot pronounce Arabica and does not know what 4th wave is, seriously. Click bait doom title, no real substance. Didn't even explained why is coffee "disappearing" or talked about how new farmers are pushing for better practices.
Gen X here: when I was a kid in the 70's and 80', I used to seriously think that once our grandparents died off, so would coffee drinking. NO ONE my age, or even my parents,' age, drank coffee. I think that it truly WAS on its way out. Then came Starbucks. They single-handedly stopped it from dying. I still cannot justify more than a rare treat of them, but the kids that came along after me were trained on it from birth, so I'm not sure what's gonna happen now.
At the same time people thought that the US would convert to metric system.
And drive small and fuel efficient cars.
And adopt universal Healthcare system.
And labor laws like paid maternity leave and vacations.
But Americans being Americans managed to screw all that up, and drag the rest of the world down with them.
@@vadim6385 They tried teaching the metric system in school but it was awful. I drive an SUV because I actually need room for people and dogs and all the grocery bags. I also like to go to estate sales and the garden center and bring my purchases home with me not having to pay a 3rd party to deliver them.I prefer my healthcare to be private higher end healthcare. When people need good healthcare they come to the USA.Anything free and run by the government is always 2nd rate.I had paid maternity leave and vacations at all my jobs, but no way we can have people vacationing all summer and expect our country to be on point. I have been to Europe and nobody cares about getting anything done and the standards are much lower for everything. The USA is the best because our people work hard and are driven to be successful. We care about customer service and have high expectations and high standards.Why would we ever want to change that.
@@vadim6385 We pretty much have all that in Canada, and Canada has quickly become a festering shit-hole. Careful what you wish for, and don't listen to commie turds.
“No one my age…” Don’t be ridiculous.
@@vadim6385 yup! Exactly 🤦♀️
You should also look into things we have done during coffee shortages in the past. Chicory coffee is very popular here in Louisiana and it basically came about because blending the coffee with chicory helped extend the supply when coffee was scarce for whatever reason. The supplemental blend actually had staying power in the culture and some people even prefer the taste of coffee with chicory blended in.
Just so you know mushrooms are not plants. They breathe oxygen like us and breathe out CO2
Well, tell that to Italian about coffee alternatives 😂 I'd still drink my fresh brewed coffee every morning and water all day.
Future Proof: How dare you... not my beloved coffee... 😂
Matcha was *supposed* to be the powdered tea made for Tea Ceremony. With a completely separate set of paraphernalia and lots of etiquette ritual.
And then it turned up as a dessert flavor in cute/fancy asian shops. Complete rebranding from sacred to sweet.
I have been to a Swiss university and they are currently working on growing coffee in France for Nestle. Modifying the coffee to work in our climate. The coffee will suck, but not that Nestle cares about the quality of the coffee or 90% of the world population. So as usual in our world. Instead of fixing the issue and saving the climate, we will find a solution to fuck things up even more (now closer to us), cause it’s cheaper.
Tea is better anyways...🤷🏾♂
I had yerba mate before and i fine that it taste better than coffee and tea but i do occasionally do drink tea
Tea is better, I only go to coffee shops if I get a free gift card from work, and even then I try to trade it with someone else.
Yeah, green tea rules.
I'm always obsessed with London Fog during the Autumn and Winter.
If you pay $20 for a cup of coffee, you need to be medically supervised.
Coffee/ coffee trees won’t go “extinct”. The ‘coffee belt’ will just move both north AND south and away from the equator. The equator will be too hot and places that were once too cold or borderline will thrive with new farms and coffee regions popping up in the future.
You’re drinking mushroom water but it still has caffeine in it? Life’s short, drink your coffee because it’s fucking amazing
honestly after boycotting starbucks because of palestine its just hit me that dang starbucks has no point \ enjoyment to me atleast
at least they support israel 🇮🇱
Entire empires were built on coffee and tea, not… mud water. Lol.
i used to be an avid coffee drinker, but the heat and age kinda got to me.
coffee just don't taste so good to me anymore, i just drink one cup every morning to negate the headache.