Why Kendra Scott Risked Everything on the Customer Experience

Kendra Scott started her self-titled billion-dollar jewellery business out of failure. Her first business failed after 5 years, and she started selling handmade jewellery door-to-door as a side hustle. Now, Kendra Scott Jewellery is a billion-dollar business with 100 retail locations across the US. But success didn't come quickly. Through personal struggles, recessions, and rejections, Scott built a fashion business driven by an unforgettable customer experience.
Listen to Nathan and Kendra discuss:
- What she learned from her failed business
- Fundraising and dealing with rejection
- The best piece of business advice she still follows
- Shifting her business model from wholesale to retail
- The nightclub atmosphere of Kendra Scott stores
- How philanthropy creates customer loyalty
- How to weather the storm as a founder
- Her new entrepreneurial memoir Born to Shine
And much more founder advice…
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[@eyeshezzy]

She is so passionate about her business. She was bound to suceed

[@Foundr]

Exactly correct! and thanks for your good thoughts.

[@karenwambugu8269]

Kendra is my most favorite entrepreneur. Loved the interview!

[@Foundr]

Glad you Like the interview and thanks for watching!

[@puschka.babuschka74]

She's so inspiring, I loved hearing her story, can't wait for the book 💛💛💍📿

[@FoundrStories]

Glad you like it, Thanks for watching!

[@michellewanjiru2643]

I have been following story for years 😍 I just love her. Can't wait to get her book 🥳🥳 She has so much soul .

[@Foundr]

Wow that's impressive Michelle. Thanks and Glad you like it!

[@thedanielbudai]

So much inspiration!

[@FoundrStories]

Thanks for watching!

[@KlaasVictor]

Thank you for this interview!🙏🙂

[@Foundr]

Thank you too, and Glad you like the interview!

[@kindhempco.6126]

So inspiring!! 🔥

[@FoundrStories]

Glad you like it!

[@UsmanKhan-ze1lf]

Love the story thanks Nathan 💗

[@Foundr]

Thanks, Glad you like it!

[@ceofahim4037]

I love your business founder interview specially founder straggle and sacrifice story, thanks 🙏 great job.

[@FoundrStories]

Thanks for listening!