How are luxury brands beating the cost of living crisis? | Business Beyond

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  • Опубліковано 15 чер 2023
  • The biggest names in luxury are doing great business. The firm behind Louis Vuitton, LVMH, is Europe’s most valuable corporation and its CEO the continent’s richest person. But how long can the post-pandemic luxury boom last? With the help of experts and industry insiders, we look at the markets for luxury goods, cars, jets and real estate and investigate where they are going.
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    #luxury #business #costofliving

КОМЕНТАРІ • 621

  • @shellylofgren
    @shellylofgren 5 місяців тому +442

    Our economy struggling with uncertainties, housing issues, foreclosures, global fluctuations, and pandemic aftermath, causing instability. Rising inflation, sluggish growth, and trade disruptions need urgent attention from all sectors to restore stability and stimulate growth.

    • @berkrix4312
      @berkrix4312 5 місяців тому +3

      Things are strange right now. The US dollar is becoming less valuable because of inflation, and other powerful nations waking up to trade in their own currencies. Good thing is, a lot of people still turn to the Dollar because of the safety is somehow assures. I'm worried about my retirement savings of about $420,000 losing value because of these factors and more. Where else can we keep our money?

    • @jeffery_Automotive
      @jeffery_Automotive 5 місяців тому +2

      Well, I suggest you make a diversification plan because it's been harder to build a good portfolio that stays afloat since COVID. Personally, I garner knowledge from a brokerage Adviser whom I work with, and I've actually made over $350K with their help since February. Very effective defensive strategies are used to protect my portfolio and make profits despite the ups and downs.

    • @DavidRiggs-dc7jk
      @DavidRiggs-dc7jk 5 місяців тому +3

      @@jeffery_Automotive I appreciate your nice words and would like to get in touch with your account management consultant.

    • @jeffery_Automotive
      @jeffery_Automotive 5 місяців тому +3

      I encountered Julie Anne Hoover through my wife, and I emailed her. She is guiding me. Since then, she has given me chances to buy and sell the stocks in which I'm interested in. You can hunt her up online if you require care supervision.

    • @DavidRiggs-dc7jk
      @DavidRiggs-dc7jk 5 місяців тому +2

      @@jeffery_Automotive I greatly appreciate it. I'm fortunate to have come upon your message because investing greatly fascinates me. I'll look Julie up and send her a message. You've truly motivated me. God's blessings on you.

  • @Nick_1911
    @Nick_1911 10 місяців тому +841

    " cost of living crisis" is for the struggling middle class and the poor people who survive somehow

    • @rahimi4762
      @rahimi4762 10 місяців тому +25

      I agree somewhat. U have a lot of poor ppl who buy this stuff

    • @rahimi4762
      @rahimi4762 10 місяців тому +28

      Middle class goods going under. Everybody wants expensive goods even the poor who can’t afford it

    • @cinpeace353
      @cinpeace353 10 місяців тому +25

      ​​@@rahimi4762 You mean "poor" souls who chase for luxury products? No poor people could afford those luxury products. 😂😂

    • @duncan.o-vic
      @duncan.o-vic 10 місяців тому +2

      Middle class does not exist, it's just a vague term assigned to people to make them feel better than the poor, and keep them devided instead of uniting against the rich.

    • @SeeLasSee
      @SeeLasSee 10 місяців тому +9

      @@johngrey9780in the US in African American areas you see a lot even with people living on government welfare money. Sure some of it is ‘informal economy’ but many just stretch to buy it.

  • @pisceanbeauty2503
    @pisceanbeauty2503 10 місяців тому +328

    Luxury brands discovered they can market to middle class and working class people who historically would barely look twice at luxury goods. They can get those folks to buy the cheaper goods in their luxury lines or save up to buy more expensive items versus going to more mid-priced brands where they can get more bang for their buck. Those middle/working class consumers then get to feel like “they too” are members of the upper classes.

    • @JohnS-er7jh
      @JohnS-er7jh 10 місяців тому +69

      social media, in particular Instagram has done wonders for these luxury brands. As a prime example, with the Brand Louis Vuitton, the CEO is now the wealthiest person in the world. Which is absurd if you tihnk about it. What 'value' does Louis Vitton bring to people (it's all for show). Whereas, I wouldn't mind a scientist or inventor being the richest person, for inventing something that brings real value to people's lives.

    • @clouddragonz
      @clouddragonz 10 місяців тому +16

      I think at some degree, the pandemic also changed people’s perspective of life and they want to treat themselves better and lean to higher quality products.

    • @eircsheng8017
      @eircsheng8017 10 місяців тому +2

      @@JohnS-er7jh YOU DANM RIGHT!

    • @thepunisher2988
      @thepunisher2988 10 місяців тому +25

      @@JohnS-er7jh By capitalizing on people's stupidity, companies have figured out a way to guarantee income even in the toughest of times. For better or worse, human stupidity is unlimited, and it is for this reason that scientists or scholars will never be rich by capitalizing on human intelligence.
      In any case, Louis Vuitton (and other luxury brands) does bring some realistic value (and not just imaginary value) through their products as a IFF (Identification, Friend or Foe) system of sorts. Normally a person has to invest some time to figure out if someone is like-minded enough to get along with, but brands like LV make it easier to identify like-minded people to some degree. I am not at all into luxury fashion brands, so I know for certain that I won't get along all too well with someone who is covered in head to toe in luxury good.

    • @ztl6711
      @ztl6711 10 місяців тому

      not poor ppl can't own,

  • @whynotvoluntary8032
    @whynotvoluntary8032 9 місяців тому +46

    The brands have done nothing. It’s social media exploiting and promoting envy. It’s very common to see people with luxury goods who very clearly cannot afford them. This is not thanks to brilliant marketers, but rather a sick society.

  • @lmc2664
    @lmc2664 8 місяців тому +19

    Some luxury brands such as LV, CD price their goods outrageously high but pay so little to their mid to floor level employees, and let’s not forget some of these employees work and live in very high cost of living cities like NY and Paris

  • @mabel9701
    @mabel9701 10 місяців тому +178

    That’s why I rather buy luxury company shares than their overpriced products, because I know so many will fall for the logos no matter what and when.

    • @vincent67239
      @vincent67239 10 місяців тому +13

      This is such a self-aggrandizing comment lol

    • @ShotsMerkzAll
      @ShotsMerkzAll 10 місяців тому +9

      There’s tons of luxury brands that make well crafted goods without logos plastered on.

    • @Stoneface_
      @Stoneface_ 10 місяців тому +12

      Same. I've owned LVMH for years now because i know that people would buy their overpriced products just to show off. The stock is up massively. Same for Apple

    • @mabel9701
      @mabel9701 10 місяців тому

      @@Stoneface_ 🤝

    • @apollospyrol7168
      @apollospyrol7168 6 місяців тому

      ⁠@@Stoneface_definitely a amazing stock the fact that the owner is the 2nd richest depending on the day speaks to how well the company is doing

  • @jeremytine
    @jeremytine 10 місяців тому +221

    It is called income inequality..

    • @nadmoi
      @nadmoi 10 місяців тому +30

      No, it's called wealth inequality. High income people usually do at least some work and pay a lot of taxes. High wealth people own stuff and don't pay taxes.

    • @isunlloaoll
      @isunlloaoll 10 місяців тому +12

      no not income, its wealth inequality. The rich have accumulated so much wealth that we are back to the 1920s in terms of inequality.

    • @Tanya-fx7iv
      @Tanya-fx7iv 10 місяців тому +3

      And it’s done on purpose…with little prospect to be stopped

    • @gregh7457
      @gregh7457 10 місяців тому +2

      @@break1722 law of the jungle. survival of the fittest

    • @D.2601
      @D.2601 10 місяців тому +1

      Modern £u genics- survival of the richest… wiping out the 99% gradually “wave by wave”

  • @nayemislam2903
    @nayemislam2903 10 місяців тому +95

    It just shows we are living in a dystopian world.

    • @jaaksavat7916
      @jaaksavat7916 10 місяців тому +18

      Soon we'll have trillionairs while we have unprecedented inequality and homelessness

    • @gregh7457
      @gregh7457 10 місяців тому +5

      everybody on social media loves the word dystopian. dare to be different

    • @jaaksavat7916
      @jaaksavat7916 10 місяців тому +1

      @@gregh7457 it's a big majority of patriarchal misogynists deciding on abortion

    • @maestrovso
      @maestrovso 8 місяців тому

      You should have been born in Russia during Lenin or China Moa time, when everyone is supposed to be equal, as in the Animal Farm.

  • @anthonyk423
    @anthonyk423 10 місяців тому +61

    Rich people got richer during the pandemic and the people who invested when the stocks and real estate was down made alot of money. Everybody else got screwed

  • @braxxian
    @braxxian 10 місяців тому +443

    The already wealthy have done very well since covid came along. Property prices have soared as has the stock market due to shortages and stimulus. So those in a good position were made even richer while everyone else was left further and further behind.

    • @freespiritable
      @freespiritable 10 місяців тому +29

      On the contrary, i think that under the influence of social media people are spending recklessly on luxury brands.

    • @bdegrds
      @bdegrds 10 місяців тому +9

      Those in a good position were smart and worked hard and sacrificed to get themselves there, they earned it

    • @ericp1139
      @ericp1139 10 місяців тому +8

      You guys are wrong. The poors can buy expensive things, but luxury brands will not sell to you, even if you have money. They will put you on a waiting list, do a background check, and make you develop a purchase history. Expensive and luxury are not the same.

    • @NebkadBible
      @NebkadBible 10 місяців тому +1

      " everyone else was left further and further behind"...No, "everyone else" received free checks which they spent on lord knows what.

    • @dinglshingle
      @dinglshingle 10 місяців тому +12

      @@bdegrds this doesnt seem very accurate

  • @cool1930
    @cool1930 8 місяців тому +10

    People are not earning much but due to social networking sites the pressure to look rich has increased and so the sale of luxury brands

  • @lowwastehighmelanin
    @lowwastehighmelanin 10 місяців тому +137

    Frankly, the luxury brands are making worse products for a higher price and somehow growing their market cap. Even folks who CAN afford this stuff are put off by the price rises. Says a lot.
    Frankly even if most of us stop buying these brands (if we ever did) they'll continue to thrive due to the wealthy being really foolish with their money.
    Wealth inequality needs reigning in. Globally.

    • @starrjohnson1327
      @starrjohnson1327 7 місяців тому +7

      I agree. I've noticed perfumes have gotten weaker(only lasts 2 hours) but the price tag is higher. Perfumes weren't like that 10 years ago. Even cheap perfumes had better staying power. My apt recently got renovated. It looks good but the materials used are cheap.

  • @dayeeoliver
    @dayeeoliver 10 місяців тому +204

    As the trend has been for the last 50 or so years,
    Rich becomes richer, poor gets poorer.

    • @FrankensteinV203
      @FrankensteinV203 10 місяців тому +8

      I have a solution for you Comrade! You must seize the means of production! 😅

    • @piotrwojdelko1150
      @piotrwojdelko1150 10 місяців тому +6

      being poor or rich starts in brain

    • @dayeeoliver
      @dayeeoliver 10 місяців тому +17

      @@piotrwojdelko1150 yea, right!! You should come to California. We got as many as you want "king of the world" living under bridges

    • @SeeLasSee
      @SeeLasSee 10 місяців тому

      This is only if you don’t include the massive welfare states that have developed in the west. If you factor in the tax money going from upper income to lower, then not so much.

    • @cccc2740
      @cccc2740 10 місяців тому +1

      ...and who is to be blamed....i dont think its rich....poor are buying those thigns in month end sales, festive seaso sales blah blah...

  • @patrickt49
    @patrickt49 10 місяців тому +49

    Just because someone has a Ferrari, it doesn't always mean they aren't in debt.

  • @momo8200
    @momo8200 10 місяців тому +104

    The top 20 percent have seen their savings, income and asset prices skyrocket since 2019. The working poor have seen increased inflation, particularly higher housing costs and declining wages. There answered.

    • @kylehamma
      @kylehamma 10 місяців тому

      Should be top comment. Neo-feudalism at it again. But wait, just pull up your boot straps dumb poor people, said every capitalist simp.

    • @bdegrds
      @bdegrds 10 місяців тому +3

      Stocks have dropped many lost

    • @aztronomy7457
      @aztronomy7457 10 місяців тому +1

      Since 2019? Since 1980.

    • @kylehamma
      @kylehamma 10 місяців тому

      @@bdegrds 🤣

    • @Stoneface_
      @Stoneface_ 10 місяців тому

      ​@@bdegrdsmany of those stocks are coming back and some have came back and are hitting all-time high. Nvidia, Apple, Fortinet, Palo alto etc

  • @tajmajal4197
    @tajmajal4197 10 місяців тому +43

    I'm prepping for harder times by buying long-term foods, investing hugely in my health, renovating the house, installing solar panels on my roof, and traveling a bit. I can't eat luxury goods when there's no food to be bought in the supermarket.

    • @anakinskywalkerii4350
      @anakinskywalkerii4350 10 місяців тому +4

      What is “long-term foods”?

    • @MariaGarcia-yv7ny
      @MariaGarcia-yv7ny 10 місяців тому +3

      @@anakinskywalkerii4350 food that lasts for a long time, canned goods, noodles etc

    • @anakinskywalkerii4350
      @anakinskywalkerii4350 10 місяців тому +1

      @@MariaGarcia-yv7ny - ah! I felt that same way during the beginning of Covid. I even bought my own seeds to grow lemons, tomatoes etc. But the free market economy ensured supply. Did not need it. So even during a pandemic, the supply chain held. My only fear is if war breaks out.

    • @kitsiewr
      @kitsiewr 10 місяців тому +2

      Sounds like it takes a lot of money to invest for hard times.

    • @MariaGarcia-yv7ny
      @MariaGarcia-yv7ny 10 місяців тому +2

      @@anakinskywalkerii4350 I think that the “pandemic” was just a trial run to test out a few ideas for them. A tool per se and that eventually things will get bad, after all a starving person is easier to control. In the modern world we literally rely on someone for everything, think about it we work to get money to pay for goods and services and realistically produce very little. I personally don’t like that food, fuel etc I could go on all day! It would be nice to take back some control and rely on ourselves a bit more.

  • @riboch2527
    @riboch2527 10 місяців тому +194

    Very simply explained: luxury brand can charge whatever they want to the very wealthy and make incredibly high profit margin which are impossible for non-luxury brands. The very wealthy don't care to be screwed up by the luxury brands, cause in any case they don't know what to do with all their money (they have to spend it somehow).

    • @valk5045
      @valk5045 10 місяців тому +6

      which in turn gives them enormous marketing budget so they can sell even more. Rinse and repeat.

    • @as-1982
      @as-1982 10 місяців тому +15

      They don't know what to do with their money??? A typical opinion of people with no money.

    • @DefaultTheseus
      @DefaultTheseus 10 місяців тому +2

      Actually, they are unbeknownst to non-luxury brands as if they don't exist. You did not expect a Cadillac in St. Petersberg in pre-1990 times whilst mostly Ladas populated the streets.

    • @ericp1139
      @ericp1139 10 місяців тому

      They are Veblen Goods. It’s a game only the wealthy play, where whatever they buy only increases in value.

    • @carolinaramirez3686
      @carolinaramirez3686 10 місяців тому +1

      ​the vast majority of people is not rich. What's wrong with it?!!!!

  • @damncidd
    @damncidd 10 місяців тому +11

    “Luxury” is one of the smartest branding terms ever used.

  • @chillxxx241
    @chillxxx241 10 місяців тому +88

    China restricts how much money their citizens can take out of the country, but that doesn’t restrict them from using a bank to or credit card yet. I’ve heard stories of Chinese tourists going on luxury shopping sprees and then selling the items at a discount for cash.

    • @leonhuynh2641
      @leonhuynh2641 10 місяців тому

      China…they don’t have credit cards…. They mostly spend cash only…communist countries are all the same…China, North Korea, Vietnam etc….

    • @windsong3wong828
      @windsong3wong828 10 місяців тому +10

      Don’t listen to rumours.
      There are loads of rich chinese shoppers but there are also some luxury traders who will buy luxury items in tax free places and reselling them in China.

    • @jojonas5463
      @jojonas5463 10 місяців тому +1

      exchange, exchange, exchange.

    • @weewillywonga
      @weewillywonga 10 місяців тому +12

      ​@@windsong3wong828 these aren't just rumours from my experience. I have friends here doing exactly this as the value of the yuan falls off a cliff. People want their money out of china and into dollars.

    • @unicorngalaxy7347
      @unicorngalaxy7347 10 місяців тому +7

      Chinese economy is falling now. We shall see how long china could still keep buying luxury brands. This video is outdated with its data.

  • @anakinskywalkerii4350
    @anakinskywalkerii4350 10 місяців тому +8

    Half the luxury cars seem to have been bought by young social media influencers on TikTok and the likes selling courses on how to get rich, crypto, etc.

  • @MA-dq4vb
    @MA-dq4vb 10 місяців тому +79

    The middle class is not growing as a whole globally, we’re just seeing a boom in the availability of finance/buy-now pay-later services, since the pandemic. I’m surprised this factor wasn’t covered in greater detail.
    Yes, more people are buying luxury goods (especially in Asia) but that doesn’t indicate a growing wealthy population. If anything, the gap between upper and middle class is growing, as the middle try increasingly to move to the upper, socially. Just look at how many landlords are selling investment properties as mortgage and interest rates soar.

    • @lowwastehighmelanin
      @lowwastehighmelanin 10 місяців тому +3

      America doesn't even have a Middle Class anymore so I am curious where it exists now.

    • @beataplaya
      @beataplaya 10 місяців тому

      I agree middle class try to move socially ... in social circles, but not really in the financial status.

    • @Zelielz1
      @Zelielz1 10 місяців тому +1

      This is false, many countries became developed in the last decades, and many more are developing right now with a flourishing middle class.

    • @exgod1
      @exgod1 8 місяців тому +1

      Look @ Asia and read ur first sentence again.
      The middle class is rising:))

    • @lowwastehighmelanin
      @lowwastehighmelanin 8 місяців тому

      @@exgod1 that's only in one country mostly. A single country does not a continental rise make.

  • @geeksworkshop
    @geeksworkshop 10 місяців тому +47

    Rich are richer it's the working class who are far poorer than they were 5 years ago.

    • @isunlloaoll
      @isunlloaoll 10 місяців тому

      Not just 5 years ago, it's been happening since the end of the last century. Globalization and neoliberalism jumpstarted around the 80s have overwhelmingly benefitted those who had the money to begin with. Then the tech booms of the last decades exacerbated the inequality even further. The upcoming AI boom will absolutely destroy the average people, while those with lots of wealth and the top talents will reap every last ounce of wealth. We need Roosevelt's New Deal level of government intervention to even put a dent in this inequality...

  • @archingelus
    @archingelus 10 місяців тому +66

    There are 2 things that completely disconnects with economic reality, those are stocks market and luxury goods

    • @RickMyBalls
      @RickMyBalls 9 місяців тому

      Not sure what you mean, those things are heavily tied.

    • @archingelus
      @archingelus 9 місяців тому

      @@RickMyBalls nope the first had never been crashing since great depression, the latter will just have a customer base regardless if majority of people have no food to eat, you just haven't try look deeper from bigger perspective

  • @appletree6741
    @appletree6741 10 місяців тому +10

    Most new UK properties are being sold abroad before even reaching the local market, esp in London. This results in soaring property prices, estate agents are having a party and everyone else suffers

  • @alexanderzhukov3773
    @alexanderzhukov3773 10 місяців тому +15

    growing economic inequality is the main reason for the growth of the luxury segment. Also luxury conglomerates target youth by selling them overpriced stuff pretending it's a collectionable or an investment piece.

  • @Yarmox
    @Yarmox 10 місяців тому +9

    More to do with social medias affect on peoples self esteem. Less people are having organic interactions and people want to be noticed more. Designer/luxury fashions entire marketing revolves around exclusivity and being noticed. Look at decades prior, only the top percentage of wealthy people even cared for these brands but the average person had much different interests and hobbies. Now its all about a persons image or theyll be left lonely.

  • @dilara4130
    @dilara4130 10 місяців тому +43

    It is gone, we lived through the zenith of our time.
    These bourgeoisie individuals in tandem with the corrupt govt. will take down this country like what happened to Rome. My condolences to anyone approaching retirement, you may have concerns over whether your pension pot will stretch to cover the rising cost of living, bad regulatory policies, bad energy policies and insane fiscal policies

    • @lucasanthony5648
      @lucasanthony5648 10 місяців тому +2

      I'm 54 and my wife and I are VERY worried about our future, gas and food prices rising daily. We have had our savings dwindle with the cost of living into the stratosphere, we are finding it impossible to replace it. We can get by, but cant seem to get ahead. My condolences to anyone retiring in this crisis, 30years nonstop just for a crooked system to take all you worked for

    • @annemoore4461
      @annemoore4461 10 місяців тому +1

      @@lucasanthony5648I feel your pain mate, as a fellow retiree I'd suggest you look into trading services and investing and learn some more. For me, had my share of ups and downs when I first started looking for a consistent passive income so I hired an expert advisor-JOFFREY ADAM SMITH-for aid, and following him advice, I poured $30k in value stocks and digital assets,Up 200k so far and pretty sure I'm ready for whatever

    • @annemoore4461
      @annemoore4461 10 місяців тому

      @@lucasanthony5648Joffrey Adam Smith is a portfolio manager and investment advisor.
      Joffrey Adam Smith has demonstrated expertise in investment strategies and has been involved in managing portfolios and providing guidance to clients.

    • @annemoore4461
      @annemoore4461 10 місяців тому +1

      @@lucasanthony5648a search on google with the keywords "JOFFREY ADAM SMITH" should get you what you need

    • @general_zizi1156
      @general_zizi1156 10 місяців тому

      @@annemoore4461From being financially empty-handed to dedicating months of hard work delivering for Uber eats, I managed to accumulate approximately $20k, which I then invested with Joffrey Adam Smith. Currently, my investment has grown to $128k, and I couldn't be more delighted that you've brought him up in this conversation

  • @frankhynd885
    @frankhynd885 9 місяців тому +3

    Rich people worth $50 million or more are unconcerned about higher interest rates or higher inflation, unlike middle class people. Rich folk usually buy houses for cash and their kids attend expensive boarding schools and private colleges and have no student debt. They buy whatever they want almost regardless of the cost which is why luxury brands prosper during bad economic times. John Kennedy was unaware of the 1930s depression until he heard about from his professors at Harvard in the late thirties.

  • @selenajack2036
    @selenajack2036 10 місяців тому +260

    Honestly, I'm unsure if investing is a wise move right now. Take note of how frequently things fail. As I still have some time before I retire, I'm still looking for a better strategy to invest my money despite reading charts and predictions from well-known investors from the past and present. In order to generate passive income, I want to build a solid and reliable portfolio.

    • @bsetdays6784
      @bsetdays6784 10 місяців тому +5

      The outstanding catch-up measures currently in place are unquestionably due to the Fed, as they were first too sluggish to contain inflation. The epidemic, supply-chain concerns, and the situation in Ukraine are all factors in the looming perfect storm of inflation. Not to mention the sharp increase in housing expenses, another factor that makes it challenging for the Fed to control inflation. To sum up, if you have the cash, get rid of it right away to benefit from the high savings rate.

    • @lucianoboccedi
      @lucianoboccedi 10 місяців тому +4

      The issue is this! Individuals with little to no experience in the stock market commonly try to buy on their own. Prior to actin appropriately and getting in touch with financial advisor in the US, I had the notion, but things have changed since then. I began seeing incredible returns on my investment...

    • @evitasmith6218
      @evitasmith6218 10 місяців тому +4

      @@lucianoboccedi Although this is impressive, my portfolio is in such horrible shape that I definitely need their aid. Tell me how I can get in touch with her, please.

    • @lucianoboccedi
      @lucianoboccedi 10 місяців тому +3

      @@evitasmith6218 Check up on ELEANOR ANNETTE ECKHAUS; in 2020, she attracted a lot of attention. I'm not sure whether I have permission to say anything, but... okay. She acts as my mentor and manages my portfolio.

    • @africanboi4542
      @africanboi4542 10 місяців тому +2

      @@lucianoboccedi I did check her out, I see why she's booked up, her creds/resumé is topnotch. I booked a consultation with her regardless.

  • @judyl.7811
    @judyl.7811 10 місяців тому +23

    3:00 Move the needle 意為「做出可察覺或可觀的進展
    5:40 the region's high street with wealthy shoppers in up-market stores.
    9:45 keep the experience exclusive.
    10:40 the industry takes a big dip.
    13:55 the final luxury sector - real estate.

  • @florianlinhart3782
    @florianlinhart3782 10 місяців тому +52

    Since global inequality is still rising, rich people do obviously have more and more money that they can spend.

  • @suides4810
    @suides4810 10 місяців тому +8

    Because its the luxury paradox
    In an economic crisis people want to buy things they precieve as valuable hence the sales increase.
    Only middle of the road products suffer during such times.

  • @anthonyomara1064
    @anthonyomara1064 10 місяців тому +18

    Very bad analysis of the luxury market. He says that during the pandemic they avoided public transport so the upgraded with high end cars and because of the chip shortage they went to quality instead of quantity.
    I mean does he even understand what he is saying or his previous job was McDonalds Lol
    😂😂😂

  • @behemoththekitty
    @behemoththekitty 7 місяців тому +3

    Most people used to not know about luxury and didn't care. The imtermet and social media chamged that forever. My sister is ostensibly middle class yet her zoomer daughter has been begging for Chanel walets and YSL bags for birthday/Christmas since she was 16.

  • @method341
    @method341 10 місяців тому +5

    just buy LVMH and Ferrari stock and be done with it.

  • @AnitaMRoberts-xh4de
    @AnitaMRoberts-xh4de 10 місяців тому +5

    Sometimes when a person lives in an ordinary place, has an average job & doesn't take fancy vacations, etc, a very nice luxury everyday handbag on their arms can make them feel terrific! Don't judge too harshly.

  • @harperwelch5147
    @harperwelch5147 10 місяців тому +39

    Because, globally, the rich are getting richer, and the poor are getting poorer. So guess what? The rich are big consumers of luxury items. A very simple question with a simple answer.

    • @markm0000
      @markm0000 10 місяців тому +1

      I keep thinking about this situation I'm living in and it seems the best course of action is to cater to the rich because it seems they have tons of money to spend even when the markets are falling apart. Their wealth is not connected to the reality of the middle class and lower class.

    • @natedogg890
      @natedogg890 10 місяців тому +6

      Materialism has changed too, I noticed a lot of my friends and acquaintances who are mid income were willing to buy luxury items that they couldn't really afford. They just want to flex and look wealthier than they are

    • @japoc
      @japoc 10 місяців тому

      The whole argument is that it's actually the opposite. Did you even watch the video? Lol

  • @911Salvage
    @911Salvage 10 місяців тому +13

    Money doesn't buy happiness, but it sure does help distract you from the sufferings of life.

  • @rangjungyeshe
    @rangjungyeshe 10 місяців тому +4

    Excellent analysis; great speakers and actionable insights. Thank you.

  • @thetropics8238
    @thetropics8238 8 місяців тому +3

    Things that goes up quick will come down quicker. Heard so many friends venturing into businesses that were initially said to be rising now having a turn.
    So difficult to "predict" base on a circumstantial rise

  • @kennethbranson4711
    @kennethbranson4711 10 місяців тому +5

    This is common in inflationary situations. Same in the 70's. The upper classes tend to receive the money higher up and buy any asset that holds value real or perceived. It will collapse at a certian point.

  • @ShamileII
    @ShamileII 10 місяців тому +29

    Great episode! I went the opposite way. I sold my Lamborghini, Ferrari and rental properties in the inflation trade and housing boom. I then went down to a Porsche and became financially retired. Sitting back as we head into a deep long grinding recession.

  • @stevens9625
    @stevens9625 10 місяців тому +17

    The poor wouldn't always be able to buy food but the rich will always have money for luxury.

  • @luisdireito
    @luisdireito 10 місяців тому +5

    We'll all die the same way: alone and with nothing. Meaninglessness and empty lives are why this industry is booming.

  • @shubashuba9209
    @shubashuba9209 10 місяців тому +8

    Millionaires spend all their money on luxury while billionaires look like they're poor.

  • @seenso
    @seenso 8 місяців тому +2

    Would this indicate the widening gap between economic classes?

  • @dannmarceau9743
    @dannmarceau9743 10 місяців тому +14

    Not hard when the money's gone to the top.

  • @armondlevinia9221
    @armondlevinia9221 10 місяців тому +8

    I think this has to do with people getting out of fiat currency which is losing value continuously. They put their money into luxury items that they believe will hold value.

  • @pedroroque8681
    @pedroroque8681 7 місяців тому +2

    I always say - If you want career which will be profitable at all times, seek opportunities in the luxury sector.

  • @MubashirullahD
    @MubashirullahD 10 місяців тому +10

    I dont know if luxury has any appeal for me. Seems vanity driven (makes people feel good; how sad to hear that)
    I enjoy a good vacation and thats the luxury I know. Dont wear a watch for too long, good clotheses are easy to find, a simple car will do

    • @alonzoperez2470
      @alonzoperez2470 10 місяців тому +3

      Everyone who can't afford luxury stuff say that

    • @braxxian
      @braxxian 10 місяців тому +3

      Indeed. So called "luxury" good are usually ghastly looking bling for those with more money that brains.

    • @omens3403
      @omens3403 4 місяці тому

      @@alonzoperez2470you can’t afford it either 😂

  • @benjoel
    @benjoel 10 місяців тому +3

    I have seen a queue before a Rolex Showroom yesterday (almost any weekend day I pass the boutique) in Singapore. I used to think what economic recession they were talking about?

  • @AshwinAnandani
    @AshwinAnandani 10 місяців тому +9

    Disappointing. DW is usually much better than this - they spend most of the time reporting on how much money each sector is making and give a few reasons but don't actually delve into any detail about where all the spend is coming from.

  • @happytimeforall6059
    @happytimeforall6059 10 місяців тому +9

    it sells us a dream, an illusion that we’re rich.

  • @Worldaffairslover
    @Worldaffairslover 10 місяців тому +25

    I’d imagine some regular people are racking up debt to try and keep up with the Jones’s

    • @tajmajal4197
      @tajmajal4197 10 місяців тому +4

      Right. I know those who buy luxury goods the moment they get their salary and have negative balance in their bank account before the next payday comes.

    • @shauncameron8390
      @shauncameron8390 10 місяців тому +1

      And then you wonder why some countries have a household debt problem. The US for all of its consumerism is not in the top 10.

  • @baronvonjo1929
    @baronvonjo1929 10 місяців тому +4

    There really is just a bunch of people that seem desperate to put on a facade of looking well off. Somehow the avergae new car in the US is 48k. It might be more however.
    We like big cars. Okay but 48k is absolutely absurd. Who can justify this huge cost? Who wpuld be willing to do into that much debt unless they really can afford it.
    On the other hand the US car fleet is older than ever. So loads of people still driving 20+ to 15 yeat old cars.

  • @lichlin8296
    @lichlin8296 10 місяців тому +3

    The concept of luxury goods is often illusory to people

  • @pvcegd7554
    @pvcegd7554 7 місяців тому +2

    So is nobody gonna talk about the Stimulus Checks that got spent on Luxury Items

  • @camerton
    @camerton 10 місяців тому +5

    4:17 100 million affluent families in China in 2021 and 200M in 2025? There are just 241.7M registered passenger cars in China in 2020. Owning a car or two does not make a family wealthy

    • @user-th4ch4ky3g
      @user-th4ch4ky3g 5 місяців тому

      It does in china if the cars are imported ones otherwise you are right if the cars are chinese

  • @leonora8998
    @leonora8998 10 місяців тому +4

    Those people need to be taxed properly so that most stay within the same reasonable affluence. The difference between income is increasing heavily. Very tasteless. Trickle down does not work and this shows by rich people buying more unnecessary things.

  • @junk-t3654
    @junk-t3654 10 місяців тому +20

    It's ironic that not wealthy people buy the most luxury brands just to look rich but no savings 🤷

    • @danielymbong1770
      @danielymbong1770 10 місяців тому

      That would be me and I love it lol

    • @RoberttSmithh
      @RoberttSmithh 10 місяців тому +3

      The goal is to be rich, not to look rich

    • @danielymbong1770
      @danielymbong1770 10 місяців тому +4

      @@RoberttSmithh true, but it’s more fun when you look hot and feel hot lol

  • @RichardBrett899
    @RichardBrett899 10 місяців тому +8

    In basic Economics 101, the super luxuries work against the Law of Diminishing Demands because the expensive goods are catered to the ultra-riches who have no concept of money.

  • @roscow8569
    @roscow8569 10 місяців тому +3

    In a financial system who gives money and reward to people who have already money, it is just a normal way.
    Meritocracy does not exist, you have money you creat, you have talent, you work for people who have money that issssss it.

  • @tea-chip-cookies
    @tea-chip-cookies 10 місяців тому +11

    The wealthy and the corrupt always look out for one another and have eachothers back. They keep eachother afloat but it may come at a a cost. (they know each others secrets or have worked too hard and long to let it go to waste)

    • @gregh7457
      @gregh7457 10 місяців тому

      don't group the wealthy with the corrupt. your woke socialist elementary/high school teachers were wrong. they also told you that you could be anything you wanted to be when you grew up didn't they? Fact is, you're not as smart as you think you are and you need to accept the fact that you will live a mediocre life and this is why you hate capitalism. just accept your fate and you will be much happier

  • @skyworks1621
    @skyworks1621 10 місяців тому +17

    Iam 42 years old and times have changed so much. When I was 20 + we were more or less all the same, sure some had much more but it all looked normal, now young people 20 + you can see live much more luxurious and have expensive cars, goods already at their age. I wonder if they will be able to keep their parents payed lifestyle going forward.

    • @mrcsrkcrz
      @mrcsrkcrz 10 місяців тому +1

      Their parents were probably also wealthy and if someone can afford a luxury car they should be able to support Thor family too. The general public had more money back then where now just a few have even more. I believe you’re just coming out of the bubble you used to live.

    • @method341
      @method341 10 місяців тому +8

      there's a lot of youth living paycheck to paycheck but they splurge on luxury goods like handbags and $1,000 sneakers. It's the modern consumerist society.

    • @bdegrds
      @bdegrds 10 місяців тому +2

      Young People online will flash luxury for clicks but reality is they are broke with maxed out credit cards

    • @rockstarjoe5725
      @rockstarjoe5725 10 місяців тому

      @@method341 well put

    • @rockstarjoe5725
      @rockstarjoe5725 10 місяців тому

      @@bdegrds young people dont use credit cards man lol not gen z anyway....

  • @kimberlysoto6864
    @kimberlysoto6864 7 місяців тому +1

    Louis Vuitton gained all that wealth in market value when Americans all ran to their store with their stimulus check to buy a Neverfull bag. They are now a dime a dozen In sightings,
    No longer luxury in my mind when nearly EVERYONE has one. But LV was the winner there!

  • @AmiVider
    @AmiVider 10 місяців тому +1

    Middle class shoppers are hitting economic crisis, this is the replay of the credit card crisis in the US 20 - 30 years ago

  • @Happy32153
    @Happy32153 10 місяців тому +3

    Imagine keeping your money instead of paying companies with already billions. Make yourself rich then your neighbors not a company

  • @zepho100
    @zepho100 10 місяців тому +1

    The second hand watch market isn’t going well though? Usually jewelry is the first to go, then cars, then houses.

  • @joshuastead326
    @joshuastead326 10 місяців тому +10

    Because the rich are doing better than ever, while everyone else struggles to feed themselves. It’s the greed of the few condemning the rest to a life of struggle.

    • @shauncameron8390
      @shauncameron8390 10 місяців тому +2

      Hardly. A lot of the rest condemned themselves to a life of struggle with their instant gratification and inability to manage finances.

    • @hunterdianovich4620
      @hunterdianovich4620 10 місяців тому

      @@shauncameron8390I wish I didn’t break my leg I can’t afford to get it fixed.

  • @xavierandradev
    @xavierandradev 10 місяців тому +34

    Not a coincidence. We are struggling because the rich keep getting richer.

    • @shauncameron8390
      @shauncameron8390 10 місяців тому +6

      No. We are struggling because we don't know how to live within our means.

    • @ericp1139
      @ericp1139 10 місяців тому +2

      @@shauncameron8390 nope. Go read up on neoliberalism.

  • @user-kw5rj4nv9d
    @user-kw5rj4nv9d 10 місяців тому

    thank you sir for the video

  • @sarahsokal
    @sarahsokal 10 місяців тому +3

    People spend to feel better.... 😕 😪
    Lot of depression 🫥 cost of housing & lack of hope make people spend in debt

  • @dubsar
    @dubsar 10 місяців тому +4

    Luxury brands today are like the reverse canary in a coal mine: they can breathe while everyone else chokes.
    This is only a symptom of the obscene wealth concentration of our time.

  • @piotrwojdelko1150
    @piotrwojdelko1150 10 місяців тому +4

    it dosen't make sense keeping money in a such high inflation event .I spent as much as possible I lost confidence soon money will be worthless

  • @zhoujocelyn1412
    @zhoujocelyn1412 10 місяців тому +1

    A large number of middle class is struggling to survive in economic downturns in China. A bunch of old middle class can just lay down and get profit from real estate, while new middle class are stressful as high mortage and lower income even unemployed.

  • @gentuxable
    @gentuxable 8 місяців тому

    I don't think it is only the wealthy that buy those luxury goods, these are middle class people that can afford to get these goods just barely on credit and they might lose them. I just read in the news about a 22yo lady who had 2 LV bags that got auctioned these days, she must have had her credit card for maximum 4 years at that point.. It is an aspirational thing more than anything else.

  • @balsarmy
    @balsarmy 9 місяців тому +1

    Luxury is luxury, I'm not against nor for it. The main question is what do they stand for

  • @julianbettney9816
    @julianbettney9816 10 місяців тому +1

    Better to buy fine art , feed your soul not your ego, as a professional artist I create prestige pieces which grace walls internationally and yet I cannot pay for health care for injuries sustained 3 years ago it is very sad that the wealthy don’t support artists like me more, part of the problem i have is lack of exposure , the depreciation of their luxury goods isn’t a concern .The increased value of good fine art in relation to purchase cost far exceeds the values of most luxury goods in the long term .
    Julian bettney fine artist. London.

  • @hesatrap7739
    @hesatrap7739 10 місяців тому +4

    How much of this is driven by debt?

  • @Mel-tw6qv
    @Mel-tw6qv 10 місяців тому +1

    Where I live on the west coast carrying a LV purse is basically a uniform for poor people.

  • @Continentalmunkey88
    @Continentalmunkey88 4 місяці тому

    Not reversing private jet trends because number of mayors that request but state will definitely reduce private terminals

  • @galileoprotocol.official
    @galileoprotocol.official 4 місяці тому

    Thank you for the review. To delve deeper, we would like to propose an in-depth discussion about the Galileo project in the form of an interview on your channel. Let us know if you're in!

  • @armondlevinia9221
    @armondlevinia9221 10 місяців тому +18

    I agree with these comments. It also makes no sense that people were riding mas transport until the pandemic, when they suddenly decided to buy a Lotus or Bentley.

    • @duncan.o-vic
      @duncan.o-vic 10 місяців тому +10

      Yeah I just decided after pandemic that life is to short to not live in a palace, but then my heating bill came so I guess I'll have to postpone the shopping for another century.

    • @armondlevinia9221
      @armondlevinia9221 10 місяців тому

      @@duncan.o-vic That's funny. Me, too!

    • @pearla4731
      @pearla4731 10 місяців тому

      @@duncan.o-vic 😂😂😂😂😂😂

    • @starrjohnson1327
      @starrjohnson1327 7 місяців тому

      My social media timeline was flooded with luxury purchases. Small business owners and people in real estate were now flaunting Teslas and high rise apartments. The stimulus checks, PPP loans and grants put them in a new tax bracket. People were also scamming like crazy(many people were caught but not everybody!). Influencers also had a "boom"(more views, sponsorships,subscribers).

    • @armondlevinia9221
      @armondlevinia9221 7 місяців тому

      @@starrjohnson1327 Sometimes I wonder why everyone else knows how to play the system. I received precisely 2 stimulus checks over the 2 year period. Totalling US $ 2,000. I bought food.

  • @55giantsfan22
    @55giantsfan22 10 місяців тому +6

    Very relatable for most people 🤪

    • @suides4810
      @suides4810 10 місяців тому +1

      Its a common pheomena it happens in every crisis

  • @dwalden74
    @dwalden74 10 місяців тому +12

    It’s good to be rich! 👍🏼

  • @MrChillerNo1
    @MrChillerNo1 10 місяців тому +3

    Great report! Very good! More like this.

  • @Kamau2012
    @Kamau2012 10 місяців тому

    Our values have changed as we try to escape from the clutches of modernity.

  • @kaloyanstefanov2388
    @kaloyanstefanov2388 10 місяців тому +1

    I've been working hard this year so the son of the owner of the factory can carry on being home office CEO from the Maldives for a while now. I am not joking the slightest bit. He is taking meetings from the beach house where you can see the palm trees. He will not survive a day working corporate job, without being escorted to the exit. How is that possible? Well daddys company happened to be near the military sector. They attempt to produce 5 pcs of article and scrap 50 more that does not meet the criteria? No problemo, all priced in. Me? Well I've been able to survive with 2 vacations over 2 weekends for the year and pay the bills, while praying my car wount break down and I can't afford to lose the job, but that's life right?

  • @simonemoss1295
    @simonemoss1295 10 місяців тому +4

    What a horrible world we live in

  • @Famous5821
    @Famous5821 10 місяців тому +2

    Luxury brands are Using cheaper and lower grade raw material. They also take their manufacturing to countries where they can pay less. E.g beaded fabric that used to be done in Italy could be moved to India. European craftspeople will be out of work and without an income.

    • @santoriniblue8413
      @santoriniblue8413 8 місяців тому +1

      You've hit the nail ... all these brands have moved from their artisanal production using the best materials and workmanship ... now you basically pay for a logo or brand, even if the product has replaced the traditional materials por eco-recycled plastics. Even entry jewelery has only a silver/gold coating around a plastic nucleus. All these brands obviously still have a limited set of real high-end apex products for those that can really pay ... but these corporations earn the most from all these aspirational customers

    • @user-th4ch4ky3g
      @user-th4ch4ky3g 5 місяців тому

      ​@@santoriniblue8413I am sorry these brands have been using artisans from India for the last 30 or 40 years it's not a new thing they kept it secret and is only coming clean now

  • @8flux
    @8flux 10 місяців тому +1

    Guy at 12:39 literally didn’t say anything that addresses how non eco friendly the private flight industry is.

  • @puritymurwithania7409
    @puritymurwithania7409 10 місяців тому

    The effect of a crisis is the concentration of wealt in the few who have staying power in the market.

  • @FransceneJK98
    @FransceneJK98 4 місяці тому

    The uptick in luxury purchases is cuz of social media and societal pressures and the jones’ syndrome. People feel like they gotta keep up with their friends or neighbors to stay “cool” or keep up or they wanna look better than others by having others wow their new purchase. Or people feel sooo empty inside that they think they get some satisfaction in their self worth. None of these things will fix your insecurities and just puts you in insane debt.

  • @nelsonlam9583
    @nelsonlam9583 10 місяців тому +1

    From where I stand, being in Hong Kong, the Chinese tourist consumption has slowed. Not quite the same for what is portrayed here.

    • @shelloiluk
      @shelloiluk 10 місяців тому

      Same in Europe. Many of these brand LV and Rolex and others are funded by credit cards of middle class or working class esp younger people. America has 1 trillion in credit card debt.

  • @SweetHomeGeorgia
    @SweetHomeGeorgia 8 місяців тому

    I shop luxury and in person sales just look slow to me. Even my Jimmy Choo client advisor says it is slow on weekends.

  • @sadraolaedo4733
    @sadraolaedo4733 6 місяців тому

    I know this video is 7 months ago but, About 2 WEEKS AGO there was a report about a plunge in luxury purchases. So what is happening to them of lately?

  • @johnpark7972
    @johnpark7972 10 місяців тому +1

    The target market of luxury brands aren’t affected by col crisis so their spending habits will hardly change. Then there are the people who use their credit cards to go into debt to flex.

  • @suds782
    @suds782 10 місяців тому

    They “were” beating NOT are … there are going to be discounted items in the coming months as fed raise interest rates further up

  • @emmanuelokon9162
    @emmanuelokon9162 5 місяців тому

    Covid disrupts the average consumer stuff, luxury brands provide a more convenient alternative while actively marketing to the middle class too. Makes a lot of sense

  • @maily8388
    @maily8388 10 місяців тому +1

    Luxury goods served the same purpose as non luxury. A Chanel handbags are so heavy with all the metals on your shoulders or a lighter straps? Which one do I choose?. Of course, the lighter ones.🎉