My response to Victoria's Secret
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- Опубліковано 13 сер 2022
- "Victoria’s Secret" Out Now!
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As a disabled woman, we want to see more disabled representation. Wheelchairs, medical equipment, differences. They’re not scary, they’re us.
I 2nd-99th this
Disabled cane user here. More inclusivity please
@Silver there’s an entire Olympics event for disabled people so get off your fucking high horse. Have you watched amputees run marathons? Have you seen wheelchair users climb rock walls with just their arms?? There are gorgeous people who need to use oxygen tanks. Let them model. There’s already a young girl with Down syndrome. Why not more?
@Silver What is it about?
Thats why I cried watching the Savage x Fenty fashion shows, they are incredibly inclusive. I could actually see what I might look like in their clothes
I'm a therapist who works with eating disorders - I and my partner have been sharing the original song video with all the people we work with who have body struggles - and so far everyone LOVES this song. Thank you! Let's hope VS listens to others who comment.
Could you help me!
That’s so awesome! I’m an equine therapist and I’ve done the same thing. Jax is changing life’s without even knowing.💕
❤️
Your missing Les Wexner’s involvement with Jeffrey Epstein. That old man in Ohio was trafficking models to Epstein. He also sold Victoria secret after Epstein got exposed. Epstein and wexner are linked to Israeli mossad. You need to go to that meeting and mention these things
I have crippling anxiety so I have a therapist 😿
Can we just take a moment to appreciate Jax character?
She could have EASILY turned this into an extremely profitable business relationship. I mean what would be better than to have the girl who wrote a song about them, to only later appear in their "rebranding."
Talking about how she really felt the change the wanted and then in their meeting she could tell how sincere and determined they were to really make positive changes and focus on being more inclusive.
I mean, she could have gotten a pretty hefty check BUT instead she does this.
Totally staning you atm. 😍
Thank you, really. I only hope that as my daughter gets older she can continue have positive role models like this in the public eye. ❤️
You do realize she's majorly profiting off of this, right??? 💗
And I mean NO hate whatsoever. She should be paid for her talent! She wrote, posted, performed, AND spreads the word about her song. Love her!
But... she definitely IS getting paid.
@@tealquartz As it stands she's profiting off her own work; not shilling for a soulless corporation.
Why does this need to be explained to you?
@@tealquartz - actually by doing this she is taking a risk. She’s betting her alliance to real girls struggling against corporate influence, against an actual corporate alliance that was offered to her.
The choice she made is awesome. Don’t play devil’s advocate in the wrong places.
I’m a school bus driver and when this song came on my jaw dropped! I was so excited for you! Then I listened, my little girl on the bus knew the lyrics and were singing along. It’s one of their favorites. If I have to turn it off or down for any reason they all get upset. I’m so proud of you for doing what should have always been done! We’re tried of that dude who lives in Ohio! ❤
AWWWWW I love that!!!!
I feel like there is such a push to be "sexy" and "cute" that clothing brands forget about practicality. I want comfortable, flexible and supportive clothes in fun colors and patterns, not just what men think is "sexy".
Yes! This!
Totally agree. Most of the time, we have to choose between being sexy or being confortable. Usually a use sports clothes or man clothes and specially shoes because their are more comfortable than the same version for women. And the fact that same things are more expensive in the female version is so unfair...
@@otelmaborges6837 Thank you for pointing out the difference in how much men and women have to pay for clothes because sometimes it's ridiculous. And I totally get only wearing sports clothes, just because at least it's comfy.
Isn’t VS a lingerie store? If you want comfy and cute patterned underwear you should shop at standard cloth stores
THIS^^
I have never been able to shop in Victoria’s Secret. All my friends did, but I (until recently) was a 2XL with a G cup chest. I remember going in once with a friend and feeling so invisible and lonely. The saleslady totally ignored me and spoke exclusively to my friend, and I didn’t know where to look because we all knew nothing would fit me. I remember picking up a pair of panties in the largest size they carried because I thought MAYBE I could share in this female bonding moment and another customer rolled her eyes. I got teary and it ruined the rest of the shopping trip for me because I felt so ashamed of myself. I’ve recently lost a huge amount of weight and I could fit in VS sizes now, but I refuse to go back ever again. If you didn’t care about me at my high weight, you don’t deserve me at my healthy weight.
Exactly!!!! Congrats on the healthy move!
You are not alone! You were beautiful then and you are beautiful now 💙💙
So you knew they make clothes for skinny people and that is a problem? If they made clothes for everyone they would be the same as any other shop. They have a special market, dont act surprised.
@@kippe1221 You are awful. It was not unreasonable for her to think, hope, pray, wish they had her size. She was not alone, everyone else walked in the store and had the same experience as her. Except of course the handful of models who make up Victoria Secrets special market. I would like to know where you shop that you think every shop makes clothes for everyone ! Don't act surprised that no one likes you Kippe.
Me too ! You are not alone. I am betting more women had the same experience as us than were actually able to shop there.
My fiancé played this song for me. I just wanted to cry. Years ago I went into a Victoria’s Secret in York town mall. I wanted to get some perfume for myself after friends showing it to me. I had a young daughter and niece that loved the shorts and sweat pants that had the word pink on them. As I was looking through the racks a sales girl walk up. She had a trainee with her. She said miss I don’t think we have anything here for you!Your not the size we cater to. But there is a big girl store down on the end. I looked at her in pure shock and embarrassment. The place was crowed with the holidays approaching. People looked older women gasp and said how rude. The younger ones giggled. I said well I didn’t know perfumes had a size. I handed it to her and walked out. One lady followed me out and handed me tissues as I broke down where they could see me. She sat with me for a bit. Very upset said she would not purchase a thing if that’s how they treat people. To this day I have not ever walked into that store again. After all these years I still remember that day. When I heard this song I was like yes!! I’m sure I’m not the only one that has a memory like that from that store. Thank you for putting that out. Girls and women should build each other up not tear them down. And with all the commotion not one manager ever said sorry. Or came to reprimand that salesgirl. Your song will help so many. And I thank you for it.
I'm sorry that that happened to you.
There has only been one time, (not counting my manipulative, narcissist, P.O.S husbandi who left me a widow 3 years ago 🥳 )
in my life that I was ever ashamed of my size. I gained 40 pounds in the summer between 6th grade and 7th grade. At 180 pounds for my last two years grammer school, I went up clothes sizes real quick. 2 'friends' at a sleep over decided it would be funny to show me that they could both wear a pair of my shorts.... at the same time. One in one leg, the other in the other leg.
I was 13. I'm now 46 and call still see them there, in my shorts arms on each other's shoulders and laughing at me.
I laughed along... then.
1 was named Caitlin. But she wanted it to be pronounced Cat-lynn, didn't take long to go from 🐈 lynn to Cat-🐠 to just Fishy. Highschool nickname *FISHY* for a young lady.
She pretended not to know me, maybe, 15-18 years out of highschool (our 8th grade class had 12 kids at graduation, she damn well knew me) when she snidely asked, 'And you are? "
😂😂😂
Me, with a huge laugh, replied, ' Good try, Fishy' and walked away with my fat ass swinging.
Teen years suck but the suck worse for assholes that try to shame other people. ❤️❤️❤️
Please picture that useless sales girl as someone who, in her mind, would be an awful way to look.
Her ugly, from her ugly heart, made her REAL ugly on the outside.
God bless that lady for following you out.
I was in VS because I was about to fly out to California and I live in Va Beach Va area, I wanted/needed afew new bras so I went into the one in Newport news. I've always worn bigger clothes so unless you know me you only would think I was thick.
Anyways, I was then told they dont carry my size. I was pissed. I asked the lady if she could measure me to see what size I do wear. We went into the fitting room, I took off my sweater and she looked shocked. She measured me and sure enough I'm a 38C. She apologised afew times. I looked her straight in her eyes and told her that until she stops reading the book by the cover she wouldn't truly find happiness. I told her that it's none of her business but I had been SA years ago and because of that I cover myself up. That's when she understood and began to cry herself.
Nobody deserves to feel as if anything less than, God created us to be different had he made us all the same we would all become dry toast without butter,boring
Wow, what a hard story. So hard to see that people can be like that. That same exact scene played out in Amy Schumer's movie, I Feel Pretty. A friend of mine brought that movie to a group that was dealing with narcissistic abuse. The message in that movie was sooo positive that I think it was almost as good as Jax's song: that how you feel about yourself is so much more important than anything else. The whole group loved it.
That friend came back from NYC and was walking down 5th Ave and saw that V.S. now has pictures up on the outside of their store that are of actual human beings instead of emaciated women. I would like to believe that this move, entirely sparked by Jax, represents real and lasting change, new attitudes, instead of just a marketing ploy and damage control. Sigh. What I would like even more is for that salesperson to come up to you and say "I was so wrong. I was stupid. I'm still stupid, but at least now I know I am." I am sorry that happened to you. Please watch I Feel Pretty, not as life changing as Jax's work, but it has been a big influence on me.
Hey, VS! Guess what we want, even more than inclusive marketing? UNDERPANTS THAT FIT. It doesn't matter how great your marketing is, if the garments are uncomfortable or don't look right under our clothes.
Been there sis. 🤗 I came to say the exact same thing. Their employees need customer service and inclusion training. Like, serious training. Something similar happened to me years ago and I've never been back. Haven't missed a thing.
I am a plus sized woman. In my teens I suffered severe body dysmorphia which has never really gone away. I grew up in a time when boyishly thin was in fashion for girls (think Twiggy and Kate Moss). As a curvy girl I thought I was ugly. I look back at pictures of myself, 5'8 about 145lbs and am saddened that I didn't realize then that my curves were actually beautiful and pretty hot. So, I've never felt comfortable in my body.
I worked at Lane Bryant for about a year, and I can't tell you the number of times that I waited on women who hated their bodies. One woman actually apologized to me for being fat! I mean, what? She actually felt like she didn't have a right to buy nice clothes or be out in public because she was heavy! One woman came in for a bra fitting. She was being treated for an illness and the meds she was on had made her gain a lot of weight. She was miserable about her body. We picked out some pretty clothes and fit her in the right bra, and the transformation was amazing! She had been wearing oversized clothes and a bra that didn't fit, but once she was dressed in the right clothes, she realized she looked beautiful. Here's the kicker, though. Her husband was with her. While she was in the dressing room she was sobbing because she thought she was so ugly. Her husband stood outside and told her he loved her and that she was beautiful to him no matter what size she was! (that guy is my hero!)
So, Victoria's Secret. Well, to me Victoria's secret is that they don't believe that women over a certain size deserve to wear sexy, pretty bras and panties. I have never been inside one of their stores that had bras that went over a C cup or panties above a size 10 (I haven't been to one in years, so that may have changed). I've heard the stories about the CEO of VS fat shaming and the rampant sexual harassment and misogyny that was part of their toxic work culture. So I'm really not convinced that their attempt to shine up their tarnished image is real. But, on the chance it is, here's my suggestions. Size 14 is not plus sized. D cups are not plus sized. If you, VS or other businesses out there really want to be more diverse and inclusive, then your models should actually be plus sized women. Size 20, 22, 24. Look at Emme or Tess Holliday. Cup sizes that go up to and maybe past DDD and bras bigger than a 38 circumference. Panties that fit bigger women. The fat shaming men and designers in your companies might think that plus sized women can't be sexy, but there are many MANY men who would disagree with you.
Do I think anyone from VS will read this comment? Probably not. Will it cause them to change their views on plus size women? Also, probably not. But you are losing out on an untapped source of revenue. I'm sure you think Lane Bryant will just fill that gap for you, and you know what? They will.
p.s. Jax I recently found your UA-cam shorts, and I am now a HUGE fan.
This! So very much this! I saw a picture of myself in an old highschool yearbook and wondered who the curvy little cutie was till I looked closer. Damn! I wish I knew what I had, when I had it. But my sister was a skinny little athlete and so I was "the fat one". I've also come to the conclusion that, considering the family members who called me that, it might have had more to do with control than my actual appearance.
@@lauriewoodward4247 I think there are many many stories like this.
Thank you❤
This is an amazing comment, and you have me sobbing just reading it. I’ve been everywhere from a 24” waist up to a 62” waist, and I fall somewhere in the middle now. Medical issues have caused me to gain huge amounts of weight, and I’ve been able to lose about 140 pounds. But to say that I can feel your words in my soul would be an understatement. Thank you for this ❤️
@@TrishLan93 it's so sad that we live in a society that judges our worth by our weight. I'm glad my comment touched you.
When I took my very modest, shy, pre-teen step daughter into a Victoria's Secret and asked for a bra fitting for her first bra they literally went to measure her right there in the doorway of the store entrance. I could tell she was mortified and I quickly said, that we were going to look around a bit first and guided her out of there asap. We found a local bra shop that has private measuring rooms with messages of positivity on the mirrors and walls and does everything in the most discreet and body-positive way possible to meet the client at their own comfort level.
Could you share the name of the store please ?
Dillard's does a great job too!
i am seventeen and my mom took me after she caved in from my constant begging when i was in the sixth grade. i, too, was and still am shy and modest that i think stems from some of the anxiety i’ve gathered over the years; it’s crippling. a woman came to measure me in the front of the store as well and handed me a few pairs of bras and asked me to inform her when i was ready, my mom told her when i was and with the dressing room door still open, she had me in the hallway and was asking the i guess “normal” questions that was to ask (how does it feel?, etc).
whenever i went they gave me different bra sizes every single time even when i was told i was finished growing. i’m not especially skinny and i’m big chested, i haven’t been in years because i would always get extremely weird looks from the workers there which is even more depressing to me.
i’m sorry of what she had to go through :( but i am glad you found a better store that is better suited.
I'm 13 and I need the name if this shop. PLEASE
@@Poison._.Ivy69 hey, if you can't find a shop or if you are too inconfortable with strangers measuring you, you can do it yourself or with a friend/your mom at home. Every lingerie shop I know have a size guide and even tips for taking your own measurements. I buy my underwears online and I do this every time.
I would love to see models with eczema and scarred “imperfect” skin. Growing up I remember hearing “when you were a baby, we didn’t take many photos because we didn’t want you to feel sad looking at baby photos with bad skin” and haha…the eczema has never gone away. I used to wear long sleeves no matter how hot it got, because the looks of disgust were too painful. I want girls to know it’s okay not having flawless skin like the magazines. Thank you Jax for your song and the beautiful message behind it 💖
I have eczema too. What helped me personally is staying hydrated and pretrolatum jelly. Just commenting this in case it may help you. 😇
i have rosacea and a huge red rash on my face, really needed this reminder ❤
...
I went through a very a long anti tank top phase because of imperfect skin all over my back, shoulders, and chest due to body acne, skin picking, and acne scars, and I’m just barely coming out of that phase now. Models with similar features would have definitely been encouraging to thirteen year old me
I have it to, tysm
I walked into Victoria's secret in the mall...one time! Turned around and walked back out & never entered again. I was 17 I think... I was struggling with my self image , overweight, and hated that my size wasn't an inclusive size for lacey underwear. It was many moons ago. My self worth is better. However I still remember what I felt. Shame, outkast, not worthy to be a customer, taboo, etc. I could only shop at certain stores and it just made ya feel crappy inside & out! Is wellness important?! Absolutely! So is mental wellness! ❤
I had the same experience.
You know some people in the world have the name Victoria and this song is making the people that have the name Victoria get bullied or laughed at or made fun of and that is not fair to those people what if it was the name jax and people would say Jax I know your secret and a whole bunch of others things
@@faithwebb973 I was in middle school during the Monica Lewinsky scandal...life isn't fair often...these experiences teach us lessons about others as well as ourselves... put that on the bully's doing the bullying! The song absolutely doesn't encourage bullying to anyone named Victoria....
Sooooooo lose weight then.
But they have so many sizes?
I've been a first responder my entire life and I will NEVER shop at victorias secrete ever again!! I was in my fire department uniform when I went in the store bc I just got off work and the manager an fellow employees made fun of me bc I am not a size 0 in front of the entire store. Telling me they don't have anything to fit girls like me that have muscles and curves and that I should shop at a men's store...
If they really want to be better they need to stop body shaming and start showing that all ALL bodies are beautiful..I have worked my entire life to get my body where it's at. I have curves n some fat but I also have muscles that I have used to save countless people from burning houses and vehicle wrecks. No matter if they change or not...I will never shop there even if i got it for free I don't want anything from @VictoriasSecrete
It's not just the models....I was an employee......
When I was 13 I wanted to be a Victoria's Secret model....I was a gymnast at the time and was extremely muscular. I developed an eating disorder partly because of gymnastics and partly wanting the body of a Victoria's Secret model. Years later.. (I was 24) I worked at Victoria's Secret. They ONLY hired thin and attractive (98% female) employees. We frequently got " you guys are all so pretty" at the register. I saw managers turn away healthy weight females when they came in with an applications. It's not JUST the models that have to be thin....even the employees...we were expected to look and have a certain body type.
This goes out to any company that is hiring based on physical appearance...NOT ACCEPTABLE!!! and pressuring employees to look and dress a certain way.... NOT ACCEPTABLE
nahhh jit trippin
PREECH SISTER
I remember kid on my fire department saying in the 2000’s that his job at Abercrombie and Finch only hired people that would fit in their clothing, as this was the work uniform. Their largest size was an L.
Yup. Like Hollister and Abercrombie. No way you worked there when I was a teen (2000 to 2010) without looking like a model.
When I was 19 and an hour glass size 8, I went to Victoria's Secret and asked for a job application, was flat out told "no you can't have one" with a strong head shake. The way she looked at me made me feel so small, and embarrassed for even asking.
I would love to see more models with scars and skin imperfections. I have so many scars across my belly from surgeries when I was 16. It's so sad that I'm insecure about these scars that have saved my life. It would be amazing to see models with such skin imperfections because it would encourage the next generation to not be ashamed of the scars that saved their lifes.
That sounds like a lovely idea 😊 the fact that they don't even show something as common as stretch marks is sad I remember feeling like a freak when I first got some as a teen and my own mother not recognising what they were and asking if I had accidentally scratched myself with something didn't help
Scars are beautiful, they’re memories of experiences good and bad but they make up who you are. I am covered in surgical scars, I understand where you’re coming from but over time I’ve learned that most of my scars both seen and unseen made me into the person I am. Hope this helps even a little
I'm 16 and I have 2 scars on my belly I feel very insecure about it. I really hope I wasn't so insecure of the scars that saved my life like you said.
I have vitiligo. While I didn't have it as a child. It made me not want to leave the house. For children I'd imagine its much worse. If they see people with imperfections like vitiligo, other skin issues and scars it may help them realize that nothing makes you arent "pretty or ugly", its all personal choice and personality.
We need all types of models!!!!!
I am a 67 year old woman that does NOT have a stick thin body but I DO like pretty undergarments and lingerie, so this is my voice saying that things need to change for the better. Thank you Jax for voicing what so many of us cannot. ❤️❤️
I will repeat this... I was hospitalized twice, due to anorexia, once where I was not even allowed to eat because it could have put my heart into too much stress. I like to say I recovered, because I eat more, but I calculate everything. It does not leave you. I am almost 6' tall, and only wear a size six because I have a wide rib cage with no boobs after almost 20 years of dance. All of this song is me. I could never look like that, even at 100 lbs, at my height. I gave up on the idea a very long time ago, but I am glad there is someone speaking out for this generation.
oh my god, im so sorry. that’s so hard. im glad you’re getting better. much love ❤
I wish I could recover like that. I feel like for me it’s not about looks it a control thing, yk?
@@jord9733 I feel that
As this applies in my recommended response as part of the posts on this link
@@jord9733 same
All I want to say is I SOBBED watching the flash mob video with my daughters. My 5 year old asked why I was crying. I explained that we didn't have songs like this when I was a little girl. None of the media was about loving yourself, it was all about what you SHOULD be. Nobody told us we could love our bigger bodies. Nobody said our bodies were okay.
I can not tell you how much I appreciate you. You're gonna be big, love. You've got everyone's attention.
Thank you. Sincerely. - mother of two girls in this brutal world
@Silver nobody cares my guy. ☺️
@Silver again. literally nobody cares what your opinion about this is. 😘 You can love yourself AND others, or you can sit down and shut the fuck up. ☺️
@Silver I've gained a lot of weight in a year, not because I'm stuffing my face, but because I'm taking life-saving medication. Don't assume every curvy body is unhealthy. Yes, I've also been truly fat in the past and couldn't fit into VS fashion then. On my journey to health, did I not deserve to wear pretty undies? VS said no. Now I'm healthy AND overweight and I say no to VS.
I'll never forget being a Senior in high school in the late 90s, at 5'10" and a size 14, walking into a VS, being given a very judgemental once-over and being told, condescendingly, they "probably don't have anything in [my] size." I felt like an actual monster and never shopped there again.
SAME
Shame on VS, the sheer audacity to snark on a high school kid that way! Especially considering a size 14 isn’t even “that” big anyway, I wish we all knew the US average is more like 16-18.
@@jengoodman42 right?? Especially at 5'10"!
this comment could literally be me (same height, same size (at the time)), but I was in high school in the 00s. really nothing's changed much, huh.
@@jevana aww dang, I was hoping nobody else would have been treated that way at such an impressionable age. Gee thanks for exacerbating our body issues VS, right?
Jax thank you for doing this. As a father of two young girls I worry that there is so much social pressure out there for them to look a certain way and not love themselves for who they are. ❤
I am a 15 year old girl who struggles with body insecurities and Victoria Secret models ALWAYS made me feel worse about my body bc they have this PERFECT body type. When your song started playing on my local station I really listened bc I related to it ALOT. You said the floor was ours so Victoria Secret IF you see this comment just know YOU need more models that represent EVERY body type not just the "PERFECT" body types. When I say ALL I mean ALL BODY TYPES.
If their business model is to cater to the perfect body type, that's their business. If people don't like it, they can make their own brands.
I thought their business was quality lingerie... thanks for correcting us on that....🙄
@@luvhertzinc Quality lingerie for women that you'd actually want to see in lingerie. If you think the market needs a new shtick that caters to other body types, make it. Lemme know if it's profitable.
@Darryl Johnson just because you don't want to see those women in lingerie doesn't mean others don't. And it's not just about people seeing it. It's also (if not more) about the wearing of it (not just the taking off of it). Women have the right to FEEL sexy/good regardless of how shallow men/the world view them. And if someone DID start a new company catering to those women, i bet they would make a fortune.
@@luvhertzinc Cool. Then do it. Victoria's Secret doesn't have to pander to you because of your insecurities.
If Victoria Secret and other mainstream brands start using older models, that would be amazing. Society has always made aging something to fear, especially as women, that we reach a certain age and suddenly we have to dress a certain way and no longer are seen as attractive or beautiful. I think that all ages should be represented. Sending love and peace and light❤️
I would like to see people like my mom in advertisements she has a wider body, a mum tum, imperfect skin, isn't afraid of gray hair and even welcomes signs of aging and she feels comfortable and loves her body.
I’m 53 and I agree!!!
I love this song. Showed it to my 80 year old mom. I'm 43. So awesome. Best song ever.
💯💯💯
Thank you!! I was taking a spoken word poetry class, and my piece was about this topic. I agree 💯 %!!!
The last time I shopped at VS, one of the sales associates told me that they “don’t carry items for fat people”. She didn’t ask me what I was looking for, or what my size was, just marched up and said that. When that location closed, I was thrilled with petty, vindictive glee. I’m certain I’m not the only one who was treated like that.
This happened to me, but at Zummiez. I went to pay for a hoodie and the employee was like, "I hope you made sure that's gonna fit you, I don't wanna have to do the return process in a couple of days" he didn't even consider that maybe the hoodie was a present for someone else, or maybe I was using it as an incentive to lose weight to fit into it. Just stung me right where it hurt. In my mind, I play back the memory and imagine what I should've done. I should've just put it back on the shelf and said "Nevermind, I'll save you the trouble"
@@aliciamoon9816 I wish I was in line behind u. He would've wished he never even THOUGHT about something like that coming out of his ignorant mouth. I want u to take some of the deepest " in" and all the way" out" breaths right now and clean that terrible comment out of your brain and body. When u blow out, think of his words reaching all the way back I to his body and keep them there. I don't want u to ever let him have that over u anymore. You deserve that. Much ❤ love.
@@Sammysam44 Wow, thank you so much. I've been holding onto this memory for 5 years. Thank you for your kind words ❤ I'll try to expell it and leave it behind for good ❤
@@aliciamoon9816 when u r taking those deep breaths in, think of positive, good thoughts and try to feel good feelings. Keep those in and try to let the negative thoughts/ words/ feelings leave. Push them out.. after the one ( and only one ) time of giving his words back, he is done with the process. U should still practice this type of healing/ peace, but please don't focus on him per say. You deserve good juju ( and I said the deserve part again bc sometimes we are hard headed and have to convince ourselves)😉💗
@@aliciamoon9816 p.s have an amazing day! 🙂
I had never heard of this artist and this song popped onto the radio in my car (I usually listen to metal, so it's quite a stroke of luck). As I listened I was floored by the truth of the lyrics and thought what an amazing message to girls! Thanks for sharing and helping people young and old, but especially the young girls like the one you babysit. She's lucky for sure!
I was born in the 60s and I have seen the ideal body for women change so many times it’s ridiculous! I used to worry as a young teenager but in my twenties I finally realized that my body is perfect just how it is! I had a big butt and now big butts are “in” ! I realize that I love my body no matter how big or small I am. It’s my vehicle through life and I am grateful for everything I have.
The fact that you wrote a song just for Chelsea to be confident with her body is amazing. Chelsea is so lucky to have you! You are so inspiring, Jax!
Edit: Guys stop fighting....I didnt mean to start a war in the comments
Omg yes gurl
IKR
I agree GURLIE
i meaaaan, she probably didnt write it for her, but shes a little girl so it applies to her and its perfect for marketing
@@andrijanailic4408 well she said that she made it for her so-------
To Victoria's Secret: *Feature models with diverse bodies, stop photoshopping models, treat models as people, and ditch the male gaze to make bras for women by women.*
Growing up with airbrushed images of models contributed to a lack of self esteem and a feeling that I could not be loveable until I looked more like them. I can only imagine how much harder it would have been for girls of color, girls with disabilities, and girls with irregular skin. The model of conventional feminine beauty Victoria's Secret uses is psychologically corrosive.
Instead:
* Feature models with diverse bodies: different sizes, body types, skin tones, functional access and/or sensory needs. Don't think "is this model glamorous enough to sell what she's wearing?" think, "there are real women and girls who are going to benefit from seeing someone who looks like them." Yes, that relatability will sell.
* Stop photoshopping models: Photoshop is mostly used to "correct flaws", right? Those aren't flaws. Wrinkles, acne, cellulite, stretchmarks, sunspots, additional body fat, all of that is benign, normal, and thus should be ACCEPTED.
* Treat models as real people: Many models talk about how their profession left them feeling dehumanized. If you want to talk to women who have struggled with body image about what would help them, then you should be talking to your models.
* Ditch the male gaze, and make bras for women by women: Women's under-garments used to be a women-only profession because people with female bodies have an advantage in knowing what clothing works for female bodies. (Acknowledgement that not all people with female bodies are women and vice versa.) Yet Victoria's Secret's marketing hyper-focuses on being "sexy" and "cute" and other things that appeal to men. It's the Mad Men line, "Women just want to see themselves as men see them." This is BS. Instead, refocus on making undergarments that women actually want. Yes, that includes aesthetics, but versatility (wears well with different outfits), durability (will last at least a year), works for their bodies (a full range of bust sizes and shapes), and something that, for the love of all that is good in this world, is COMFORTABLE!
@JAX
bro u spent so much time theres no chance they gonna see this and read this lmao
Lmao they ain’t reading that
This^^
they’re already doing that even if it’s. a long time coming. and now there’s no angels, and no one wants to buy anything from VS because the branding has gone to shit. no angels, because it’s lost what made it alluring. and they don’t even have pimples or anything. it’s just fat ppl who also fit into other beauty standards even if they aren’t skinny. all modeling companies are based on fitting into some sort of beauty standard. the standard is how models get chosen. don’t like it? don’t support brands associated w the modeling industry.
My 5 and 6 year old daughters love your song and your style. As a dad I appreciate the message and commend your response to the CEO of Victoria's Secret. Thank you
Anyone else love how humble this woman is? I swear I am so proud to be a woman jamming to her songs! She helped me show my daughters that you don't have to be a "Model" or Big boob skinny in the middle flawless fake human to be a woman. You can be you whatever shape that is and be proud. My daughters love Jax! ❤️ and so do I! So my comments to Victoria Secret or any other brand. Start thinking about our next generation. Make it loud and proud that ALL BODY TYPES are normal and fabulous.
The idea of oversexualizing preteens and young teens just made me feel super uncomfortable then (and now as an adult, to be honest). Sports helped- showing what my unusually proportioned body could DO vs what it just looked like- and I had the advantage of mentors/adults in my life (& babysitters like Jax!) who called out the toxic/unrealistic/one-dimensional stuff for what it was/is.
My message is that fat bodies are not just larger versions of the “typical” Victoria Secret body. Many fat bodies, mine included, are shaped completely differently, and yet we rarely see that reflected in inclusive brands, which still take the “perfect” proportions and just enlarge them. It has caused a great deal of pain for me to think that my body is too gross to even be the representative of the “plus size” body.
I hate thinking I’m too big for the pretty clothes, that no one thinks my size would look good in cute pretty clothes. Because there either too long, or too tight.
Real big bodies, yes!!!!
Yes! There are different body types out there. Not just slim and plus sized!
Solid point! It’s really hard to find bras for the larger chest sizes too. I am far past a DD cup. It’s really hard to find a really large cup/chest size that has good straps/banding to keep the ladies in place. With larger bust sizes, skip the extra padding please! It would be nice to see some advertisements showing people who are happy in their own skin, at different sizes. More inclusiveness in sizing, and less “frilly nonsense”. Sexy yes, but fabrics and construction that will last.
Wow. What you said but x100.
Even since I could remember I was given the message I wasn’t good enough. Especially in high school when I was 5’9 155 pounds I was told by other and my own mother to “suck in my stomach” or “you look like you are pregnant,” “Are you sure you want to eat that?” etc. I was never skinny enough or pretty enough. Thank you for making a song to remind me I and enough just the way I am! ❤
That’s so similar to how it was for me, except no one said I looked pregnant. I just became convinced I did because no one else (including irl) seemed to have my proportions. It took years more for me to realize how prevalent shape wear, padded bras and choosing outfits to emphasize and hide different body parts were. Also, the suggestions about not eating things were always subtle and “helpfully” phrased in terms of health.
omg the "are you sure you want to eat that" hit me hard. For me it was my mom saying "you don't need that". To this day I will not order a dessert in a restaurant because I hear my mom's voice saying "you don't need that" and I'm 64!
Same! I gained a lot of weight from drinking in my 20s and my mother barely spoke to me till I lost the weight SUDDENLY due to an extremely rare illness called Guillain bare syndrome. She was so PROUD to call me her daughter again when I was 95lbs and in the hospital recovering for 3 MONTHS!
samesies. sadly.
As the mom of a kiddo with all the facial differences I’m about to rattle off, I would love to see more representation of models with facial differences (microtia, hemifacial microsomia, eyelid coloboma, cleft lip scars, etc). Additionally, models with feeding tubes (NG tubes or G-tube buttons, etc) and limb differences would be soooo nice to see represented.
Thank you, Jax! You are a true delight ❤️❤️❤️
YES❤️❤️❤️❤️❤️ I have a limb difference and I completely agree!! We need more people with physical and other differences to be seen everywhere. Especially on runways
As a former employee (2012) I was traumatized by my experience working there for the three short months, to the point where I was afraid to quit and told them I had joined a church and I wouldn’t have time to continue working there. I’m not even religious.
The leadership was incredibly rude, I was put in dangerous situations. This is a bullshit post by them, and I think we deserve a real apology. Including the “25,000 women that work” for them, because I was one of them once and left feeling abused by their company.
Let's get this story to the top so people can see what is really happening
I totally got that vibe from reading the post. Had a vibe of "I'm not racist, I have black friends" which I heard quite enough times to know that next comes a "but..." with the most racist assertion. Here I could read the "we have 25k women working for us but didn't see any issue, no feedback from them" 🙄
I really like how they didn’t just sue you and took constructive criticism. And how you let the community say what they want.
Well it is def smarter than suing which would likely tank them faster
@@JessicaPradoHanson fax
Cause there is nothing to be sued for.... The girl doesn't have money. That was not a moral decision. That was stone cold calculated. Don't be fooled. The song is out there. She can't take it back. And the damage it may cause their brad is done even if she comics to never singing it again. It's too late. And making her not sing it again or sell it again I'd all they can do.
so truee their name "Victoria's Secret" is trademarked so they would've tried to find a loophole to go against here, but like someone said they are so many supporters it would've tanked
@@gisellez For all of the inability of a LARGE amount the YT community to understand Fair Use, this song is most certainly Fair Use. They could sue her, but they'd lose with any ethical Judge.
As a person who is a lesbian, has a language disability, and has a bloated stomach, I feel like myself again. In 2020, I called myself fat because I don't like being fat but I realized that I am not fat. I have a body type. Yes I did struggle with body issues and mental health issues in middle school but someone has changed my life. I started listening to Little Mix and immediately became a huge fan of them (Yes I am a mixer). Jesy Nelson, a former member of Little Mix, inspired me to love myself different ways. I felt so much better than in 2020. It was a rough year for me because of mental health, Covid, and loosing loved ones. That same year, I came out as a lesbian to my parents and they 100% supported me. My friends also supported me and I felt really happy. When I found out that I have a language disability, I got scared and doesn't know what to do. Now, I am not scared of my disability. I love who I am. One of my close friends played this song while getting ready for our marching band competition and I got into the song and felt way more positive.
Thank you Jax for writing this song. It made me love myself more and not be shamed in public. You became one of the people that changed my life. I would never be happy if this song never exist. Thank you so much for everything. I'm so proud of you for doing this.
I was bullied all my life from my classmates to my life in general. I could never afford a Victoria a secret bra till I was older. The bra has one type of style and not comfortable. Change is a good thing. Perhaps more people will buy when there more comfortable to all different types of women. Thank you Jaxs.😉
Ethically made clothes, where workers are paid a fair living wage. There’s no point having diverse models wear the clothes for a feel-good representations story if they are made in sweatshops by women working 16 hours a day just to scrape by. The clothing has to consider empowering women at its heart and through its supply chains.
THIS right here!! Everyone is listing basic stuff that a lot of brands have started doing (using plus sized models and WOC), which is good, but what’s even better is to go to the root of the problem and making the brand pay their workers better wages before extending that to the outside representation.
@@xxxmaysilssss690 👏🏼👏🏼👏🏼👏🏼
Yes yes yes yes yessssss
👏🏻👏🏻👏🏻👏🏻👏🏻
YES!!!
I am 51 years old and I have struggled with body issues my entire life. This song resonated with me as for decades I thought there was something wrong with me. When I was 37, I got breast implants thinking that would make me more feminine when in fact, I developed Breast Implant Illness and they made me sick. For 10 months I was on a wait list and finally 5 weeks ago this coming Tuesday, I explanted my implants and am embracing my body and who I am. I am enough and I was beautifully made just the way I am. Thank you for this incredible badass song! All women are beautifully made, period ❤️
Bless you ❤️
I’m sorry, it’s absolutely heartbreaking to hear. I’m sure you’re stunning, bless you ❤
Thank you so much. I was born in the 60's and we needed you all these past years!!! You go girl!!!
My mom also had these issues (she is from 1959), she kinda passed them on to me (thats ok mom, I understand now). When i see pictures of me now from 10 years ago I do not understand how i was thinking i was too fat, or maybe i do understand: these companies are making money off off the insecurities that they thenselves put in girls’ heads.
I was born in the 1970s and yes! We needed someone like you. I’ve gone through eating disorders and depression and gosh! How I wish someone had told me that ;-)
As a young woman, I feel that this song did impact the way I was treated. Having a song BLOW UP when you feel that you are worth nothing and like you want to be anyone else really helped me realise I'm who i am. I feel that more songs like this will make sure our generation and other generations feel safe and secure in their bodies.
I'm 61 and have struggled with an eating disorder my entire life. The song has helped in my recovery more than you know. I would love to see women MY age as part of the representation of all body types. As you age your body shifts and changes. It would be nice to see that. It would help me get through it.
Absolutely!
I agree! Best of wishes to you you're so strong and amazing!
I was in a different shop and one of the models that were shown displaying the underwear, had stretch marks. I saw someone looking at this model, admiring them and their stretch marks (in all their beautiful glory), and I could just imagine that they felt so represented, happy and emotional. This literally made my day.
What I've seen of VS runways, heard from this song and read from this comment section, is that most, if not all, of the models are tall and skinny. Nothing is wrong with people who are tall and skinny, but imagine how many more people could be represented and feel happy if the models displaying the underwear and clothes better reflected the general public.
I have always had stretch marks, and lots of people point them out. In middle school I lost so much weight because everyone thought I was fat. However, I had to use cream to make my stretch marks go away. I recently gained weight back and now have stretch marks on my arms. I wore a tank top the other day, and a girl in my class wouldn’t stop staring at them. It took me back to all those times. And so many girls have them, guys too, and she’s a bigger girl than me. But it was so upsetting that she wouldn’t stop staring at them.
@@haileyrolader5917 she probably was thinking that maybe she can wear short sleeves too and not be ashamed of her own stretch marks. It’s easy to think the worst, but I’ve had a similar scenario where in a class a bunch of us started talking about how we all like to pick at our keratosis pillaris after we saw one girl doing it 😂
More people would wince and not watch their sex-driven show-all because "the general public" is not eye catching or attention holding to humans as a species. It's got nothing to do with "societal standards," it's literally just our lizard brains that buy this crap
As a 15 year old girl, it’s hard. Being a girl is hard. I have had thousands of conversations with myself saying how much I hate my hip dips, my thighs, and all the other things that weren’t in the standard of beauty. And going in the mall and seeing beautiful women who fit that standard and trying on bras that didn’t even fit because my chest was “too small” didn’t help. My mom always told me how corrupt and racist a lot of these big brands are and there is always something better for you than $40 going to fancy uncomfortable lingerie.
Sweetie, do me a favor. From now on, every morning when you go to the bathroom, brush your teeth and do your hair, take a good look at yourself in the mirror. Top to bottom. Take a moment for yourself. And tell yourself one thing, just one, that you really like about yourself that day and try not to repeat yourself every day. It doesn't matter if it's your smile or your left big toe. Just one thing. Ok? Don't give in to those voices telling you that you aren't enough of this or too much of that.
Being a Indian Teenager, I would say we suffer from insecurities more. The bully we face just because we have broad shoulders and thick thighs is unbearable. It happened with me too, I went through depression and anxiety...it was just...a nightmare...this song. I would say Jax had done a great job. Love you a lot Jax. ❤️ Keep writing such unique songs
My mom and I went to Victoria’s Secret a while ago to get my first bra.We went in and had the lady measure me.She told me that I was a 30 but the lowest size they sell was a 32. So she recommended a push up bra.This made me feel insecure with my breast size.All I’m asking is to sell lower sizes and not all push up bras so that girls can know they don’t have to fake it. 🙃
Don't let that number make you feel insecure. The band size (the numbers) correlates to the diameter of your chest where the band of your bra goes. In the US I believe it's in inches. So 30 is about 30" which means you have a narrower frame than "average" which is who they carry merchandise for - the "average" person. That number has nothing to do with the size of your bust and, even if it did, it doesn't define you. The grass is always greener on the other side. Many people with smaller breasts want them to be larger and many people with large breasts want them to be smaller. What matters is that you feel comfortable with your body. And that's incredibly difficult. I'm 30 and still not comfortable with mine.
Oh, and I've never had an accurate measurement done at VS. Try finding a lingerie boutique near you, their bras are expensive but you don't have to buy them. Their staff are good at what they do, though, and can help you get an accurate measurement. The one I used to go to was phenomenal, they would come in the room (with your permission) and help you assess the fit of the bra and keep working with you until you found a good fit. If you want to be comfortable in your bra, avoid underwire as much as possible!
I was a 'specialist' in ajustement at Sears (when it was still open) for five years and just to say, everyone who came back from Victoria Secret were sized to small. Like one to two size to small. A bra should never leave a mark, or it is too small or it is not the right fit. A bra should be straight in the back, never in a rainbow shape, your strapes are to thight, or it is not a right fit. It is hard to find a good bra that fit, more and for the really petite or one the plus sized. So, as I am tiping this, I realize that Victoria Secret should review the training of their employes on the measurement part to be better at fitting. Call Wonderbra for example, they were the ones who gived us the best training at least twice a year. It was the same reactiion for the woman I fitted :"Wow, I never though I could be so comftorble in a bra, thanks". This is what a good fit bra should feel. The perfect fit is if you don't feel that releave when you take it off, but that is harder to get, but at least be comftorble in it and don't have marks at the end of the day is the minimum. So yah, Victoria Secret, get your stuff together for the sizing ansd the fitting part.
I usually go to Nordstrom to get bras. They seem to have more variety in sizes and shapes.
I complained to a salesperson in a lingerie store that all their lower sizes were push-ups and she replied that they did that because so many clients asked for it... :/
@@soybean3423 - sounds like a made up answer. We know employees have no control of what products are to be put in the floor, so a simple “I hear you, it’s just what they send us…”
I just wanna feel comfortable walking into a store and not see pictures and statues of how “everyone” should look. We’re all beautiful in our own ways and I don’t want companies like Victoria secret to make people think they have to look a certain way to be beautiful cause your beautiful in you own way.
OMG UR SO RIGHT
God you are right i feel the same and when i see that i feel so overweight and Jax i love you you make me feel comfortable 💕💞💖🎀☺️
I COMPLETELY AGREE!!! 👏🏽👏🏽✨
I agree, I would prefer if the store just carries items, without the blown up poster boards of ladies in undies. 🤷🏻♀️
We need more Jax in this world!
You don't have to be the face of the conversation to be a part of it but your song put music to the problem companies like VS need to face. If your message didn't resonate with so many people it never would have blown up but obviously you hit something important to people. Your talent has given you a platform most people will never have, don't be afraid to use it. I think you should at least have an honest conversation with them in private.
Sometimes I just feel like we need to accept the fact that body types can’t always be controlled, but I love the message and I love YOU JAX!
i agree like people need to really sometimes it is genetics
I agree and, bro you have to get pinned
Yea being short or tall is genetics and if u have big bones or not. But if u ate over weight or not for your body structure is still 2 different things. And the American people need to come to terms with the fact that we are the most obese country and thus why we are the most unhealthy needs to he talked about not just washed over cause it hurts some people's feelings!
@@ShaunZimmerman668 it’s almost like you forgot there were actual medical conditions that can cause enormous fluctuations in weight. Teaching people to be healthy and teaching people that thin is healthy is not even remotely the same.
hey guys thanks so much for the kind comments!
I went into a Victoria's Secret store once. Yes, just once. There was nothing in the store that fit comfortably for my body shape and size. I left without making a purchase and never went back. The experience left me feeling like the company only catered to women of a certain body type and size. It left a bad taste in my mouth. Love the song! It really resonated with me.
VS was the only ones who carried my weird bra size in high school 😭 I just wanted support, coverage, and as little attention on my 14 year old chest as possible. No need to encourage gross, grown-ass men making comments. Plus, "enhancements" made it more difficult to enjoy fun, impromptu athletics.
Unfortunately, the options were: padding, push-up, padding AND push-up, sheer lace, and ONE style with a "light lining" for T-shirts. It was discontinued shortly after I bought a couple. I wore them until they practically disintegrated, then my band size increased and I could actually find bras elsewhere - and see them on unaltered models! Of course, then I gained TOO much weight and went from receiving unfounded accusations of anorexia to unsolicited weight loss advice and snake oil sales pitches! 🤨🧐🙄
Agreed, I loved the IDEA that there was someone there to take your measurements and get things customized for you, but it really just feels like a higher end Fredrick’s of Hollywood with more celebrity faces and the material is not made that well. Agreed that things just didn’t fit right, though they were cute and eventually once I realized I had a normal body and there were cheaper, just as good looking options, I grew out of the trend. They have NEVER been a brand to market to the “normal girl” so I would be very surprised how creatively they could change their values and stay on brand authentically. Love the message and love you Jax!
Ditto! I actually refused to buy anything from them and all my friends did too! Even their body line. If the only thing that's fits me in a store is perfume/lotion type products, they obviously don't want someone fat like me shopping there, so I oblige them and take all my friends with (even the ones who could fit in everything in there)
Thats so right, I had the same experience
@@XcRunner1031 gawd. It really strikes me there's a huge unserved market for functional bras in a wide range of sizes.
I have to agree. Growing up is hard enough. Seeing the VS models and comparing your body to their body is a recipe for disaster. Especially when they would go on talk shows and say how much their bodies are worth, how their bodies are insured, and saying “ I can eat anything and look like this”. Then years later, they leave VS and admit to starving and having plastic surgery. The brand , like SO many others, put this unrealistic face and body type on a pedestal… when that’s not even the models reality! I believe in health, eating right and taking care of your body… but the truth needs to be out there. A LOT of models are actually suffering with ED’s, and body dysmorphia. So, I want to see truly healthy, natural models, models everyone of every culture, race and appearance can relate to. We want to see ourselves in the ads. We want to feel comfortable walking into these stores and feel worthy of wearing the women’s apparel designed for us!
I went through a lot of this growing up too and it was horrible to feel. I struggled with body issues and eating disorders that almost took my life. I am better today but still struggle at times feeling beautiful and comfortable in my own skin and body type.
When I first heard and saw your video Jax, I cried. It was such a powerful song that I wish was around when I was younger. But I am so glad it is around for this and next generation. Please keep writing songs like this that touch issues that NEED to be heard, so important. Keep speaking that truth. Thank you Jax, you are an inspiration and powerful voice. ❤
Two things: First, it's important to not brand pushup bras and padding as the ideal, or as "solutions" to make an otherwise small bust "desirable". This implies we are unwomanly and not feminine enough without these things. Also, bands that go no smaller than 32 are not inclusive! Many women (especially younger women) measure much smaller than that.
Right? Like there's no winning. You're un-feminine/boy-like if you have a small chest, but unappealing and sometimes seen as dirty for having larger-than-standard breasts.
It's way too hard to find pretty, flattering bras for very small or very large chests.
i feel like most people who measure smaller than around 32 don’t really need a bra. I’m a 34C and i don’t even wear bras anymore. if you have a really small chest it kind of defeats the whole purpose of a bra which is to support the weight of your breasts.🤷🏻♀️
@@adelehare8495 if you are smaller than a 32 it doesn’t mean you have small breasts, it means you have a small ribcage! I’m a 30E and it would absolutely be seen as unprofessional if I went to work without a bra on. Plus, I want to wear bras. People with sizes like me should be able to have the choice
@@adelehare8495 Yep, like Kim said, the number (32) is the band size, which is just the circumference of your ribcages. The boobs on top of that ribcage could be any size and your band would still measure the same. The cup letter (C) is what represents the size of the breast, and even that is relative because the letter is actually a ratio of cup volume to band size. So a 32 C and a 32 F are very different sizes, as are a 32 C and a 40 C.
related to this, not all of us with big band sizes have big boobs. I absolutely cannot find a 36-38 band that doesn't have C or D cups attached and at that point there's no point in me even wearing the thing over like just a tank top under my shirt because fuck all the support that'll give me
I'm an average everyday man that is absolutely proud of you, the song and the message. Why can't women just be glorified for the beauty inside. We all change shapes.....we all age. It's the beauty inside a woman that always grows more beautiful, is timeless, and is truly beautiful.
I felt really inspired by the song and I think you have inspired a lot of people not just me. I've gotten bullied by being bigger but this one song has really helped me love what I have. and love what you do please do more of it!
Honestly, as a woman and a mother of a young boy, I'd love it if I didn't have to shield my son's eyes just to walk past a VS store. You're not selling clothes, you are selling sex and an unattainable ideal. I do not want to have my son growing up thinking those models are normal or that women displaying themselves for him is acceptable. The soft core p@rn ads need to stop.
Amen!!!! Amen!!!!🎉
THISSSSSSSSSSSSSSSSSSSSS
Prreach!!!
To you, i say protect your son from anime at all fucking cost
I agree with this 💯!
As a short, small chested AFAB person, I always felt like I didn't fit in especially because of my stomach not being flat, so that led me to thinking I was overweight because my organs were making my stomach stick out even though my BMI was perfect according to my doctor. I am still very self conscious about my body and have body dysmorphia. I will actively avoid wearing tight clothing and bathing suits because of it. I really hope they portray realistic standards. Our organs have to go somewhere.
Thank you Jax! You're making us all feel seen and loved and this song has made me feel so much better about myself. It'll take a long time for me to feel good in my own body, but your song definitely helped start the healing process. You deserve all the success you've gained!!!
Same. I had a normal or below average bmi, and didn't realize I had guts until my doctor pointed out my BMI had gone up a little.
I know this feeling completely, I don’t have your sane condition but I went through something like that
As a mom with 2 sweet babes and one on the way, I would love to walk into a store and see women like me represented with our curves, stretch marks, scars, and deflated breasts from nursing children displayed unabashedly. Because that is realistic. Women can be thin OR thick. We come in all shapes, sizes, and colors. I don’t want to see a majority. I want to see a rainbow of bodies that remind me that I’m exactly as I should be because our uniqueness is what makes us beautiful.
God I'm crying, I couldn't have said it any better. I'm not a mother (yet!) but I still have stretch marks and scars like a lot of other people. Congratulations on your beautiful children, and you are beautiful too♥️♥️
Waiting for the day that postpartum stretchmarks are represented. I didn't expect or I wasn't told about all the permanent changes pregnancy has on your body til after the fact. Then I felt so inadequate. I dieted, I exercised, I lost all the baby weight, and I still felt inadequate because I will forever have a flabby tummy covered in stretchmarks, and my boobs will never be as perky as they were pre-baby.
This is all so so very normal. And yet, when do we ever see realistic postpartum bodies represented?
This is a such a beautiful message 💞
@@panchitop2909 I read somewhere that stretch marks are the sign of love that was in your body...so wore them proudly....
We are beautiful just the way we are ❤️
Ilove this comment it makes me feel that happy that someone has said better than i couldve said it better.
Go, girl! You're such talented to be a light and salt shining for unrepresented girls! THANK YOU!!! LOVE THIS SONG.
You keep doing you, you are my idol!!❤️
I am nearly 60 years old and I can relate to your song. I just retired from teaching and I could see so many of my former students in this song. VS, there are so many body shapes out there. Please start glorifying all of them! We are all tired of not being seen or heard.
I'm a 13 year old girl and I have shamed myself for not having the perfect body. I look at myself and I feel gross because of the way I look. Our community wants woman to have this perfect body, I have tried to lose so much weight, I had an eating disorder and when I see the Victoria's Secret ads it makes me feel upset because its this beautful lady on the screen and I keep comparing myself to everyone. When Victoria's Secret song came out it made me so happy, I am slowly starting to accept myself, thank you Jax for creating that song, I listen to it every single day and it makes me so happy.
Just reading these comments now, wanted to tell you I've been in the exact same position as you and I just wanna say that it'll be ok, you got this 🥰
@@kierawood512 thank you! 💜
Me too… I feel you because I have felt the same way
we got this togetherrr
Victoria's secret is literally made for men, of course there won't be real natural bodies, because the main audience just wants to see pretty dolls. That's why I don't see any reason to care about these looks and try to reach these unrealistic standards that were set by someone who was definitely not a woman.
I'd like to see more girls like me that have lumps, scars, stretch marks, etc.
I also don't want to see people that are "plus size" labeled as such, everyone's body type is normal and ok.
Thanks Jax for writing this song, it's a great way to get peoples spirits up.
I agree 💯.♥
I agree.
Mhm
What about people that are over 200 pounds and can barely stand because of how much fat they have on them? Don't think that very normal
I disagree it's not normal to be obese
You are incredibly talented. Your live performance was insane it gave me chills. Thank you for making this song. I have some hardcore insecurities, but people like you can make life much easier. With a world full of judgemental eyes, it's a nice change to have empowering voices to ward off all the unnecessary negativity.
Hello Jax. As a man, I applaud you for making your voice heard on the issue at hand and by making a great catchy song for it. I heard your song on the radio after work the other day and I had to know who it was. Congrats on the airplay and getting the attention of the CEO of Victoria Secret. 👍
I’m 64, back when I was a teenager it was the cover of Vogue with the picture of Twiggy on it that killed our self esteem!
She was everywhere! If you weren’t a size small or extra small you couldn’t find any clothes to wear ( I’m from a far away country so I don’t know how it was in the US)
I’m so glad this generation has a voice and a platform to address the problem of body dysmorphia…bravo to you guys! 👏🏻👏🏻👏🏻👏🏻♥️
Would'nt it be Vogue to blame and not the person.. Just saying.. Its not the persons fault that they are beautiful and skinny, but the magazine and company that is for only picking the skinny ones. So its the companys that needs to change.
As a dad with two daughters and a wife I will share this with them. I like that you are not the voice of a generation and leave it to them to read the comments of the people. Love your music too.
I remember going to an after hours sale with my brother who was hired to DJ. I was looking around at the type of women who shopped there and none of them looked like me. So Larger clothing for one where plus sized women (who struggle with thier weight and eating disorders like myself) don't have to specifically shop at a plus sized store like torrid, and feel shamed or like that's our only option. Victoria secret has beautiful designs and as a clothing brand it would be nice to be able to wear a Pink shirt that didn't only go up to a 2X (it doesn't have to be all of them just a select few available in extended sizing). Also brands that sell large cup sizes don't sell large bust sizes unless they are a plus sized store Women (or trans women) who have double D or larger breasts may also have a larger bust size than 30-44" and we shouldn't have to pay more for it either just because it requires more fabric. Quality over quantity.
Every time I went to that store, the employees there would take one look at me and tell me that they didn't have my size and they'd usher me out. The first time was when I was 16. The last time was when I was 30. I've never even bought anything from that store because they never even let me look, and they always made me feel unwelcome there.
Thank you, Jax, for writing such an inspiring song. I'm glad you got that store's attention. I hope you stay true.
"Sexy" isn't just an aesthetic. It's a feeling. And nobody should have to be an unrepresentative petite model to experience feeling positive in themselves and their bodies.
Very well said!
*me being petite and scrawny as heck trying to gain weight*
(I agree that curvier girls should be represented as well)
Models dont model to feel sexy or positive. Models dont model to represent all women. Models model because it is their job to model. They are also used as representations of what most women consider to be ideal bodies. They are a fantasy most women WISH they were, not representations of what most women ARE. It's you guys that WANT to be skin and bones. No one is forcing you to want to be that and idealize that body type.
I’m a 30-something mom of 4. It wasn’t until having kids and seeing my body change that drastically that I realized just how pronounced my body dysmorphia was/is. I think I started my first diet when I was 12 or 13. I’ve never liked my body, even though I’ve always been in the “normal” BMI category. I chalk this up to the standards I was surround by growing up in our culture all day every day growing up: even girls with “normal” healthy bodies felt bad about themselves.
So what do I need from you, Victoria’s Secret CEO? I “need” girls and women who eat well (ie eat real food that’s nutrient dense and don’t binge eat) and who exercise regularly but don’t don’t live at the gym. Seriously, who has time for that. I work out for 45-60 minutes 3-5x/week, eat 1800-2300 calories of nutrient dense food a day (I’m breastfeeding), and STILL I don’t live up to the standards of the models I grew up seeing. That’s just ridiculous to me.
I like how we’re seeing a wider range of bodies now in advertising, but I really dislike how it’s either a very thin model or a very large plus size model… rarely much in between. I’d like to see more girls who are in between.
Amen girl I’m a size 10 and I would love that
Yes totally! I’ve learned to work out and love myself and feel fit and happy and now I’m even a trainer cause I want other people to know it’s possible! But I NO WAY still live up to those impossible standards and it’s so heartbreaking to see some women who come in with that mindset still. I work with so many beautiful and fit women who still don’t think they’re good enough because they not look like some model version of themselves. Love the body positivity movement but it still seems focused on extremes and not enough everyday average beautiful people! Also…. When will it be something they just do rather than having to parade around it
This really hits home for me. Thank you for being brave enough to put yourself out there honestly and transparently. Everything that you said could have been my words.
Thank you so much JAX for this huge act of positivity! When I was a couple years younger I went through the same thing and the body shaming that was coming from my grandma was way worse so I never had fun in my childhood…
We need actual representation of all bodies. From skinny to plus sized, every size should be shown and there should be clothing for all sizes that are comfortable!
this!!!!!
Not just sizes but also all body shapes!
This! The models they use aren't really representative of the majority of girls and women today. I feel very self conscious myself being over fifty and not as perky or slim as I used to be. I was told I had to get the pushup bra also. I'm also a breast cancer survivor and buying bras is awkward since I now have one a tad smaller. I know my flaw, I survived because of it, don't make me feel worse.
No thanks
And heights I'm 4'9 I never see a model below 5'7 or a mannequin
I walked into a Victorias Secret ONE time. For something special for my wedding. I was treated so rudely, the sizes were SO small, I walked out and never returned. EVER. That was 30 years ago! I was 22, my dress size 10 and was treated as if I was horribly fat & not pretty enough to wear their products. It’s no wonder girls have unrealistic ideas about what their bodies should look like.
Literally just saw a prom dress for size 10 the other day on sale and it was SO PRETTY
I’m so sorry! I think women who are secure about their femininity are going to be complimenting women who are beautiful in different ways than them. It sounds like they were insecure.
I’m so sorry about that, sometimes it’s hard to find clothes to match your body type.
I'm 13. I spend every second of my day comparing myself to the girls who are "perfect".I'm not perfect I'm bigger, I'm taller. And then one day I told my friends how i was feeling. They're all so nice, but the kind of ppl i compare myself to. they don't feel perfect, even tho they're small, thin and pretty. Even perfect ppl don't feel perfect. I realized that im looking at myself through the lens of the world's beauty standards. And this song helped show me that it's not just me, that feels like the need to change to be like her. And in the 7th grade it's often so he likes me. Ur beautiful the way you are, and if u feel like changing, ask urself if ur doing it for u or the world. and do if for you, not the mom that tells u to pick out more flattering clothes, not the aunt that says u've grown but ur the same height. AND not the "friend" whether it's the one that u want to be, or the one that doesn't invite u to the mall. And last but not least NEVER change for the boy, the boy who's not good enough for u anyways.
Jax, what an amazing example of using your platform. Rather than be pulled into the culture your song and message is fighting, you’ve pivoted on their (perhaps) attempt to co-opt your influence for their benefit. That is the way to use your voice! Bravo! 🙌🏼 🙌🏼 🙌🏼
I'm seriously impressed with how she went about this!
brava*
Jax is a great model for Integrity and authenticity.
A song that was just for one person (Chelsea) has become a global message about body confidence and has even been recognised by VS themselves. Jax, though you don’t want to be the face of this change, you have inspired millions of women who don’t feel comfortable with their size to embrace it. And that it’s a well worthy achievement. Thank you for making those who don’t seem like they fit in blend into their own crowd. 💛💛💛
i have had an off and on eating disorder for not loving myself, and thinking i wasn't good enough. i have really bad mental health, and i wouldn't wish it on anyone. please remember to love urself
Dear Jax, Thank you for reaching out on behalf of all of us with your heartfelt sensitivity and creative talents. You go girl!
I used to work in the mall beside a Victoria's Secret. All the employees there where skinny and beautiful. Like that is all they hired. I went in to try to get a "pretty" bra. Nope nothing in my size. Nothing in there fitted me. That was embarrassing! I think if you're going to be selling bras, panties, and other clothes you should carry sizes to fit every girl! That's not to mention the under age sexual abuse that goes on behind closed doors. Watch the documentary called Victoria's Secret Angels and Demons. You'll see what still goes on in the background. Luckily there is no more Victoria's Secret in our town. They closed them down.
If ever have a daughter, I hope I can instill the same moral ideals I've just seen in this video. This is an admirable person and woman!
I have a daughter, she is 8, I played her this song today and she said why would I want to do that and look like that, that would make me like everyone else and I don't want that, I just want to be me.
This song, in particular, made me so happy! It’s not about the brand, it’s a humorous look at how marketing affects us all.
It’s so well done, and catchy that it makes me smile every time I hear it.
I just love your reels, and how you grab someone, and make a song to lift them up and shine a light on what makes them special.
I wish more people would aspire to do that (I know there Are many more, who don’t have a public platform, and that is wonderful). My hope is that your selfless example leads others, who wouldn’t normally take the time to single out someone, and make their day (week,month, year!)
As for the invitation by Victorias Secret; I never felt comfortable walking into your stores, because nothing there fit me (or, I felt like it was too fancy for my excess curvature) despite the beautiful pieces I saw in the window or catalogue. I could never justify the expense on myself.
I think it’s great that you’ve opened up a dialogue and want to know what women Really want.
Perhaps other companies will follow your example, and we can make the world a healthier society for our young girls to grow up in. Snaps for the effort
I think we need to start getting all people to model. We can’t just have “perfect” bodies model. There’s no such thing as a perfect body. Every photo is edited to look nicer. We need to normalize photos and normalize the people who are modeling for the photos.
I like how some companies are also displaying larger people in their adds but I feel like we skipped over the mid-sized people, and the slim ones with the belly pouches.
I agree, lets use the editing to make it normal for anyone to be a model so we can know what clothing would look like on us and make a better judgment. It doesn’t need to be on a person with a minority body type, if anything that was always dumb.
these are first world problems, nobody cares
@@orangefield2308 this is literally what they are asking for. Stop hating. They are just sharing their opinion, not forcing anyone to do anything.
@@peruna_16 they are asking people to like fat people dancing on tv
As a woman that has struggled with being "Fat" since I was young, I would love to see more inclusive sizing, based more on different band and cup size variations eith the same styles as the "ideal" body type. It would be amazing if they would do some research on which styles look best on different body types. Not only do we all have different sizes, but also different shapes.
YES!! Inclusion does not equal changing the entire brand/aesthetic, and that’s what VS has totally missed in their new campaign. Diverse bodies want to be INCLUDED in the glamour and luxury, not given neutral colors and more coverage or less “pretty” pieces. I hope they start to understand that!
XO
Exactly. I'm bigger but my cup size is small so i have to either deal with it squeezing the life out of me or having a big gap from the cup being too big. It really sucks.
I’d like to address how much Jax and her song Victoria’s Secret helped me get through a tough time where I started noticing my body weight and how much I was eating, and I’ve got major body issues, so it made me feel worse, but her song is one of the only things that pulled me through that depression of the 6 ish months I felt like that. It is a lot because of her that I feel comfortable with my body and what I choose to do, and I’m also on a steady weight loss plan, too, since I gotta get that summer bod goin
I love this and your song! This is amazing. I was thin when I was younger but I never felt thin enough especially when I wanted to be a model. I was in 7th grade and I was 5'8 and a size 5 I think and my sister and I were told we would be considered plus size models which made us feel huge when we were not. I look back at pictures of me and wish I would of felt secure in my skin then because I would give anything to be that size again. Having kids and injuries have taken its toll on my body but I'm probably more secure now than I was back then.
If companies could quit airbrushing their pictures, that would be amazing. It took me too long to realise that, hey, its ok to have texture-- stretch marks are normal, cellulite is normal.
I remember in the 90's when the fashion industry had to stop using skinny models as it gave young girls an unhealthy idea of body image, now the pendulum has swung the other way and they're models are morbidly obese and they call it body positivity. Being morbidly obese is NOT empowering it's just as unhealthy as being underweight, so if the fatties would stop convincing young girls that weighing over 200 lbs when you're only 5'6" tall is perfectly fine, that would also be great!
@@GeneralG1810 that has nothing to do with the comment or the video so why are you feeling the need to be making accusations and using words like that here. Were you offended by the statement cellulite is normal??? Because people who aren’t even a little overweight often still have cellulite.
@@annataymond9529 because it's true, these days fat people kid themselves that it's actually GOOD to be overweight, it's not.
And it definitely shouldn't be promoted. The comment section is filled with people thinking it's OK to be a morbidly obese land whale
@@GeneralG1810 Are you so disconnected from reality you think that only morbidly obese people have stretch marks...?
@@joosoo I didn't mention stretch marks you imbecile.
My comment is about how society today excuses obesity and actually believes it's empowering.
IT'S NOT
I feel like I shouldn’t have been encouraged to “lose the mum tum” - that mum tum grew my daughter and she’s the best thing in the world! That pressure made me anxious and guilty every time I ate food that I loved. I want her to have a better relationship with food and her body than I have where I constantly want my tummy to be flat and only feel confident and presentable when the ‘flabby’ bits are covered
But actually women's tummies are meant to be a bit rounded... the fat protects the internal organs.. and not sucking it in all the time helps with hips and spine posture
@@justme-zq2np that’s what I thought, but plastered all over magazines when I was younger was “so-and-so immediately bounces back after child birth and loses the mum tum” it’s just such a phenomenal amount of balls 🙃
I'm kind of happy my mom didn't try to loose her "mum tum" when I was little I liked how soft it was and when I got a little older I liked how she didn't half kill herself trying to fit in with her other mom friends. She Wes a huge part of me fighting food disorders and ultimately unintentionally taught me to do/eat what I want (in a healthy way tho)
@@peruna_16 she sounds like an amazing lady 😊
BEST RESPONSE EVER...
You say your piece but not getting pulled in or used by anyone. You're awesome...
You hit the nail on the head with this song! Everybody should hear this song! Not just girls / women. Men fall in love with unreal stuff. And women deal with so much pressure. Great song!
To everyone here: It breaks my heart that you all are still dealing with this same nonsense we dealt with 40+ years ago. You guys are waaaay better than we were at calling it out. Bravo!
To VS: Been boycotting you for many, many years now because of this behaviour. But if you are serious, you could find a whole new market :)
Age - older women are not represented at all by VS. Just because we hit menopause, or 'old age' doesn't mean we wouldn't like something lacy in our cupboard. Yes, there are many other options - but you asked. Our body shape changes, especially if we have had children. Would be nice to see something other than spanks and push-up bras targeted at our demographic. Older models, who don't live at the gym, would be great as well.
Thank you for that that was very insightful
Lovely comment! VS - Show models in different sizes/ages/ethnicity etc for each item. We don’t need a full on Dove campaign, just representation and options.
Yes! There is a large group of working women in their 40s and 50s with the income to purchase your products who are basically invisible in marketing. I am so tired of seeing women with grey hair looking like my 75 year old mother being used to promote products for 50 years olds. Heck some us do work out at the gym, color our hair and have some self esteem that would like clothes that aren’t designed for 20 year olds or 70 year olds.
Wendy, you hit the nail on the head! I've dealt with weight and body issues for 40+ years also. The only thing I ever bought at VS was lotion and I quit doing that when I couldn't buy anything else! Why are females 40 years later still being body shamed? The VS yearly ad campaign for their VS Angels is ridiculous. All that is is their version of Sports Illustrated swimsuit edition. These are geared towards men, not women, thus making females feel like that is what they HAVE to look like. VS, please take a look at what Dove and some of these other companies have done in their marketing efforts towards real women.
P.S. I don't know about other women, but I really hate my boobs coming out the top of my bras. If you are making some changes, please do some marketing research! Thx!!
@@lorirawson681 Excellent comments! Totally agree on the pop-out boob. Hate that myself.:)
I remember going into a Victoria's secret with my boyfriend in my 30s and the young sales girl was trying to convince me that I needed a push-up bra. I just went in to look and was having someone half my age trying to convince me that my breasts did not look good as they naturally were and I remember thinking how sad I felt for her. I had finally gotten to an age and a point in my life where I was feeling comfortable with myself as I naturally was after years in my youth feeling afraid to go out of the house without having my hair perfectly done and makeup on because I thought that's what being a woman meant at that time. I am 52 now and I regret so much of my time and energy being wasted in my youth trying to live up to an illusion I was never going to achieve anyways. What many young people do not realize is that these companies and the celebrities that promote a certain idealized look is a very small percentage of the population made to look like the majority because of the amount of exposure they get. Looks fade, money spends. Loving yourself the way nature made you is way less maintenance than trying to maintain an artificial look or even a natural look that only a small percentage of people have. More diversity should be shown because that is real life, however if the diversity is only being shown because a company fears losing profits then that is still an artificial reason for doing it.
Read the whole thing, beautiful story?
I feel your embarrassment and self consciousness. I wasn’t blessed with the VS breasts! Although, there’s a lot more augmentation going on then you would think. I went in for bras and was shown the newest “enhancing” bras, at a young age. That was humiliating. After “ things” changed and I was happy with my size, I never went back into a VS! They experience was horrible. The staff needed to be trained on compassion! They were not about to get my money!
I'm 54 and relate to this comment. It took years for me to love myself just as I am.
Well stated
Girl, you're amazing! As other people said you could have used this to put yourself in the spotlight but the way you say you're not comfortable being "the voice" of all women with an eating disorder, aaaaah, it's beautiful, thank you for making it possible for people to have their own say 😍😍. I am 33 and still struggling with my own eating disorder and it's so heartwarming to feel that young girls won't have to go through what we went through because better role models are out there
I stopped shopping at Victoria’s Secret when I realized that they do not sell nursing bras. I was pregnant in 2017 and at that time they did not sell nursing bras, and I’m not sure if they do now. I thought that it was ridiculous! Breasts are intended to feed our children. Why miss out on giving that population of women some cute, comfy, stylish, and innovative nursing bras?
Oh because it’s “not sexy” of course! They absolutely SUCK! ❤️
They do sell nursing bras now!
@@aemisias8357 that is wonderful!!! I’m glad they are taking steps in the right direction.
You could have became rich within a year if you just made it and took it to shark tank..
When I was pregnant for the first time in 2015 I went to VS and realized I needed to get a nursing bra if I was going to spent $60 on a bra.... And that was the last time I ever shopped there! I'd rather support a brand like Kindred Braverly!
Hey girls, just wanted to say as a 52 year old who spent my entire life weighing my personal value on my size, "Go, go GO beautiful girls in EVERY SIZE!"
After a lifetime of eating disorders, I see how my body dismorphia effected my oun daughters. Now they and your generation's voices are teaching us all! My granddaughters are being taught better. Thanks for opening up the discussion, Jax! Love you! ❤️
What she said!👍
I’m in my 50’s too. We were one of the first young generations targeted for marketing. For me, the greatest damage was not only about my body image, but the message that my body and sexuality were there to make a guy happy. VS sold male fantasy, and I bought the message of that being more important than my own happiness and autonomy. After years of being manipulated in relationships, I finally found a great guy, and we’ve raised two amazing sons who cherish, value and respect the young women in their lives. And now I play Jax’s song on repeat, singing and dancing and healing the last bits of damage, and I want so much for the girls of today to know their own worth. Never allow anyone to take away your autonomy and integrity!✨
Exactly! No one should be defined by what someone eles thinks of your body. Very few people naturally have the bodies VS and companies like them tell us were supposed to have! Moreover, retaining a slim frame and perky boobs is nearly impossible as our life progresses into adulthood. It's a mentality that produces eating disorders and cosmetic surgery. VS, I want to see the REAL beauties in the world who teach us to value beauty of the heart, spirit and mind! We know who they are, so why can't big corporations see them? FIND them, CEOs! You won't have to look too far
This brought me to tears. You are doing it girl. Thank you for being our voice, the voice.
THANK YOU, JAX & TEAM!!!! I LOVE THIS SONG & THINK YOU'RE THE BOMB!! Last week, I was actually driving home after picking up my hubby from work. Your song, "Victoria's Secret" came on the radio & of course, I turned it up lol My hubby is not a huge fan of current pop music & of course, had to ask "What the heck is this??", as usual lol I told him "It's Jax's song, "Victoria's Secret" & I FREKN LOVE THIS SONG & GET A KICK OUT OF IT!!", then I explained to him, the story of why you wrote it. Lol It made him think more while actually listening to the song, rather than complaining while it was on. Many, many moons, ago, I had issues with bulimia, etc., more due to being stressed most of the time & sometimes, a wreck, but that started in jr. high. A fam member telling me that another fam member had said that my "butt was getting big" didn't help (I was 5' 9" & a size 7 at the time, in about 8th grade), but I also had a hormone imbalance connected to a few things, including P.C.O.S. & endometriosis & issues with leptin, etc. I wasn't particularly into sports, etc., but in general, had a lot of dense muscle still & did moderate workouts & rode my bike a lot & did a lot of walking, even when not at school. I already was self-conscious, but that & other comments hadn't helped my stress levels, either. Later, some lecherous commenting about other chics, by a now-ex, when he didn't know I was bringing drinks out to him & friends at a get together we were having, made things worse, also. I had been doing ok & also went to the gym with a friend & would we would also frequently walk at a near by sports field or safe areas, such as our neighborhoods or the mall, but the now-ex was still making crappy comments, no matter how fit I was. I've never been petite, but as for when I was thin & felt like I needed to be thinner due to comparisons, it got ridiculous & I was sick a lot. I'd catch most bugs going around & had less energy. Since I've put more weight on & have been plus-sized, I don't usually get sick as easily, (thank goodness), plus, still have more strength & still am somewhat self-conscious, but not like before. I DO feel better about myself in some ways, but finding lingerie/ regular undergarments to fit my lower & upper body shape (my being somewhat upright pear-shaped), at a place like V.S. didn't work several years ago still lol Top has more of an athletic build & lower torso plus-sized with a bubble-butt, so even their 1X or so items wouldn't have fit comforatably, IF at all. Some bizs make their items fit too snug (bad for the bloodpressure & physical health issues I have, aside from my weight & build), & bras, etc. usually don't fit right, like are too snug in the band & too loose in the cups, & straps too short for those of us that are around 6ft & don't want our bra hooks in line with our shoulder blades, which is a ridiculously, uncomfortable feeling....like something would get displaced really far if we "move wrong" lol Even the Venus clothing biz had started to make plus-size clothing ages ago, that fit various body types. Yes, I know that NOT ALL V.S. models are super skinny & there is at least 1 that I think has ?Down Syndrome?, now. We need to work on the rest, some more also
I'd like to see more "imperfections" and average bodies represented. It's about so much more than different sized bodies, although that's part of it. I'd like to see models that have acne scars, cellulite, soft tummies, different proportions. Just generally more diversity and more average, everyday women like you would see in everyday life representing brands.
Yes! Like, where are all the mom bods at?
That does not sell product. Inclusivity for most is a conscious decision. They think to themselves "wow I like to see this brand being inclusive, I want to buy from them." Most don't think like that. What works on most people is seeing a stereotypically gorgeous model showing off clothes, and they automatically react with wanting to buy their clothes. Looks DO matter and that is why marketing and advertisement is done with attractive people. Because its what sells product. Is it right? Maybe not. But there is a reason they do it.
@@incognito9313 sometimes it backfired though. I see some models wearing something and immediately think, “yeah but I couldn’t pull that off.” There’s no amount of “oh that looks so pretty” that will make me buy something. A lot of times I don’t buy something because I think “well, yeah it looks pretty on her, but I could never look as nice in that.” I would love to see the typical person modeling something so I can say, “oh she looks great in that, and she looks like me, so I’ll look great in that!”
*backfires
@@LaMissa1 You're right. A lot of times people don't realize that though. You have no idea how many times I've seen a model wearing something and I've thought "I like how highlights parts of the body that way" but then I have seen it on others who have purchased it with my body type or bought it myself and realize it wouldn't work for someone like me. They fool people more often than not, in my experience, and if it was more effective to use everyday women then they would have done that by now. But the fact is, its not.
As a teen gen z girl, i've been told i was fat, ugly, and dumb by boys in my grade, and I came home in tears telling my sister what had happened, and she told me not to listen to them but it wasn't that easy for me. I started being extremely insecure about my body and always got so jealous of girls my age with perfect beautiful bodies. Jax's song is now on my "empowerment" playlist and I listen to it whenever i need reassurance.
i honestly realate a lot to that...
You go girl most boys like that are full of crap
Coming from a fellow gen Z girl, (I'm in middle school now) you don't need to worry about what your body looks like. I can tell you I have a decent hourglass figure and I still end up finding ways to hate my body. So don't worry so much about your body, your body will change by the time you get older.
@@rosegacha2560 I agree except that people should love their body whether it changes or not (coming from a fellow gen z)
@@keyarahbest true, but it is nice to know.
I just wanted to say I have this on repeat, I love this song. Honestly well done ❤️