Entrepreneur’s Professional Background Slammed for Being "SO NAIVE" | Dragons’ Den
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- Опубліковано 30 вер 2024
- Former investment advisor Susanne Chishti pitches Yes! Superbaby! a range of new and innovative infant simulation garments. Chishti seeks an investment of £175,000 in return for a 10% equity stake.
Season 5, Episode 6
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #SUPERBABY
Are you stuck in an infinite cycle of Dragons Den videos?
Have been for months lol, I’m rewatching now
Addictive isn't it😁
Yes, and I don't want to get out.
Yesss
YES Get me out of this
Theo the Fetus is my favorite Dragon.
Underrated comment haha
😂😂😂😂
Duncan Valentine is mine
I like Caan’t invest, so I’m out.
@@TPRM1 Jenny Campbellieve she just made an offer.
wow this lady should teach lessons on how to take criticism, she handles it so well. I am terrible at taking even constructive criticism
I agree with you but sometimes I don't even think she understood like the Afghanistan vacation, she actually thought he might like it for a vacation. Seriously??? Criticism is always difficult but if you try hard to change then that same person will knock it off in the future.
Its cus shes german theyve been taking criticism for their actions since 1940s lol
@@localshopkeeper3681 She is austrian
@@Owlandpie so was hitler, your point lol
@@getin3949 Westerners associate Afghanistan with the war and negativity, through what we hear and see on the news. She seems not to draw this simplified conclusion. To her Afghanistan is just a random country, just like Iraq, but she probably hasn't been to Afghanistan so she doesn't have an opinion on it. I am sure it isn't all army bases, IEDs, and conflict. I am sure there are landmarks, culture, food etc. like anywhere else.
this company dissolved in 2015 after having debts of over 100k
who else watches the vid then quickly scans the comments to see if anyone has found out if they made it it work or not. each vudeo shoud come with a key: D (dissolved); S (still operating) ; RIP (they died)
Needs a scale from 0-10 for success, 0 being the business died, 10 being Tangle Teezer with 7 maybe being that Italian meal delivery service that sold to Barilla for 40 million pounds. I'm only really interested in the ones they didn't invest in though
@@SuperNuclearUnicorn ha me too I hate it when they get offers I like the total screw ups like the weirdo auditions on xfactir. Losers are so much more fun.
@@SuperNuclearUnicorn -3 being that traffic flow system.
@@tedcrilly46how sbout the personsl air vehjcle dude?
Geez that poor lady ... thank goodness Peter said something nice to her! :(
Poor lady? This lady just valued a business that’s effectively making zero net profits, at nearly 2 million pounds. That’s so absurd I’m out from way over here in America
They were being too harsh on her so yeah...poor lady!
@@caitlinlindsay8418 They weren't harsh. They were offering blunt criticism and advice. And this is filmed. Imagine what other investors say behind closed doors.
Duncan - I think the product is Ridgixkulush, the valuation is Ridgixkulush and im oot.
LOL
LOL!
LOL!!
LOL
🤣🤣🤣🤣
"this investment is about as tempting as a 2week holiday in Afghanistan"
🔥 bruh Theo calm down you just killed her😂😂
Yes
Afghanistan is beautiful, i have been there, i guess Theo has not travelled much.
@@jacobbanks9908 great if your a taliban
@@jacobbanks9908 Are you aware of what's that's going on there? Or will you pretend that it doesn't exist?
Yes ☺️”
I was in global banking.` Translation - I was on the foreign exchange counter at HSBC
lmao :)
Haha lol
I handle product distribution for a multibillion-pound international corporation.
Translation:
I work at McDonald’s.
Grammar police-Great Response
@Aaron K Oh so true!
I worked for years as a nursery nurse, and this isn’t a bad idea at all. That said, they’d have had to double my pay to get me to wear that jumper.
😂
So then it is a bad idea
The jumper is only for feeding. You wouldn't have to wear it all day long. What would be annoying from a nursery nurse's point of view is that if the trend caught on, you'd have different jumpers and different scarves for every baby, and you'd have to keep changing all day long.
@@catman2484 no it’s not a fashion idea
Should have focused on aprons or something
This was incredibly harsh. Never seen James be so blunt and almost rude. Hes usually the chill one.
Must have had a bad day
He tried to buy a baby so he could wear this top
Her valuation did not make any sense and he was upset that she was in the business of advising other investors.
I think it's understandable considering her background in investment banking, if someone came to her for investment advice with the kind of money she's asking for the last thing she would advise them is to invest that money in a company that has done as much business as hers. He knows that she knows better.
He should have bought one for his young baby momma!
I feel sorry for her but they are quite right, a core skill of an investment banker is to put valuations on businesses. This is pie in the sky material and I don’t blame them for ridiculing someone who should know *much* better.
Maybe she just came on for the publicity.
She seemed like a really nice person, it's not easy to take such harsh comments on something you're working on. I hope she's doing well on whatever she's working at now.
Exactly, she seemed lovely.
Google her name, she's on LinkedIn and her resume is impressive enough.
At least Peter had some positive comments.
If one has the bodies of 8 babies buried in their back yard then one wouldn't be upset by this level of critique shown towards them
Well said EH ,,she seems so nice
James: “You’re so naïve”
Duncan: “It’s ridiculous”
Deborah: “It’s disturbing”
Theo: “It’s as appealing as a two week holiday in Afghanistan”
Lady: 🙂🙂🙂
(Seriously, you got to admire her calmness!)
Peter: "I think it's brilliant!"
I think she had a bad day at work and wanted to be her own boss. She locked on to this bad idea as a way out of corporate life. I made a similar mistake.
Thanks for that helpful comment! (Genuinely). I guess that's the impetus for many "entrepreneurs".
She is back next week pitching her new unique business which is Afghanistan Holidays...no one is doing that yet.
Lmao
Fast forward to now and this product's purpose is completely replaced by parents leaving their kids drooling in front of a cheap digital tablets.
Sad but true
it's probably better that way. Boomers over-parented and we ended up with millennials... now millennials are under parenting on purpose, just to make damn sure their kids are better prepared for the harsh realities of independent life than they were. Over parenting was a terrible, terrible idea.
@@janejan9728 'Millennials' are over parenting as well at the same time as under parenting. Wrapping kids in bubble wrap but at the same time sticking kids in front of a tablet (which ain't gonna teach them how to be independent btw). Take them outside, give em fresh air and exerciser but no, that's too much effort. At least kids used to roll around in mud and spend childhoods playing outside. I know wall this is a massive generalisation of all generations bit it's kinda how the trend is going
@@janejan9728 Sticking them in front of tablets isn't under parenting on purpose, it's called being lazy. Parents should be encouraging kids to play, use their imagination.
@@janejan9728 That's funny because I blame the education system. The parents also used to set better examples when the narrative was about marriage and family structure. Supporting single mothers went to celebrating single mothers and the same with abortion. As we put master goverment in control of parenting our childeren all they managed to do was set them up against their parents with radical ideologies. That said we're also at the point of technological satisfaction where reality becomes less important. At the point where more humans are alive than ever before, with innovations and stupidity that reach historical levels.
Theo always looked like a Mob Boss sitting in the middle!
Hehe hehe hehe
The title doesn’t make sense, her background isn’t naive, it’s the entrepreneur herself who is being considered naive
You have really bad reading comprehension skills
@@brig6671 No, I comprehend what the title is meant to communicate, just that the wording is not correct. Poor reading comprehension would mean failing to understand the meaning. In this sentence, the “professional background” is the subject being “slammed for being so naive”, which technically doesn’t make sense as naivety is only a quality that can be possessed by a sentient being, it should just be “Entrepreneur slammed for being so naive”, or “Entrepreneur with a professional background slammed for being so naive”.
@@Kibouo facepalm...
@@brig6671 You're really dumb. You attempted to insult her here but she ran circles around you.
@@Kibouo Agree with you about the sketchy title, but are you sure, say, an idea can't be described as naive?
As someone who has studied developmental psychology, I'd actually say this was quite dangerous. Children learn what is safe and what isn't through interaction. Her proposal to give the scarf to the teacher to further engagement at nursery/school means that a stranger could go out and get the scarf and the kids would be more drawn to them through their trust being put in an inanimate object. I'm sure you guys can see where I'm going with this.
Yeah, Ive seen loads of creepy dudes hanging around schools wearing her outfits since this aired
It does make it easier to spot them, though. 😂
Lol are u serious?
Having studied psychology (more broadly) myself, I agree with you. Also, when she said that the product range would 'stimulate' young children, that claim immediately cast doubt in my mind if thre is much, if any, truth to said claim.
Duncan: I'm oat. Jenny : Hey oat, i'm out.
what
@@FKukrainTheBeggarCountry meth
Hahahahahahahaha I'm oat lol
lmfao
@@dhc2 Haha, lol!
So she valued her company at about 1000 times revenue? That's impressive...
I think this very thing is what caused and will cause another GFC
Brendan Parsons GFC?
@@Neil2022 global financial crisis
@@Neil2022 Georgia Fried Chicken
Theo: I'm not putting my children's inheritance into this business.
Well that tells you why the financial system is in a mess....
4:15 SAVAGE!!!
Seriously though, if the whole industry is like her, then I'm not surprised that 2008 happened the way it did...
☝☝☝ This.
I didn't think it was possible to produce something that looked worse than LuLaRoe.That's an achievement.
This!!!❤
First time I've ever seen James roast anybody and even that was proper tame. Such a well mannered fella, bring him back!
Doug Richard wants to know if it's for 13yo girls
Its Doug Richard you wazza
Oh snap. Couldn't believe it once I searched for this online a few weeks back. What a perv.
Am I the only one who feels bad for her?
Just watching now here in Ireland. Poor girl. She's obviously got some brains given her background. Ya, its a silly enough product but perhaps the Dragons are complete gobshites because of their money, losing a bit of their humility.
@@EMMYK1916 yez!
@@EMMYK1916 So they're not supposed to tell her how bad the product is? She shouldn't hear the truth so she can improve?
No you’re not
Yes
The captions say PIZZA JONES
The dedication is getting impressive at this point
@@PhilosophyofElivagar lol isn't it? He must be taking part in a bet.
@@ifwecouldvote My theory is he _really_ gets off on likes. He just taunted me about only having three like igaf lol
and duncan banner time
Theo the fetus
Everyone with an MBA has zero common sense
@H P they have absolutely no common sense. I've worked with a tonne. Any moron can get masters after masters. I see it as a warning sign now.
Many people who are very good have mbas, but I have met two who were shite and thought otherwise because they had an mba.
H P You’ve been in investment banking for 20 plus years? I’d say your grasp of simple grammar says otherwise.
This is the most ferocious I've ever seen James
Yes he is usually very calm and respectful.
Although he was still sort of respectful.
What about when he tried to buy a baby ?
She's such a lovely lady; I mean yeah of course the valuation was crazy and nowhere near real value (which is common for so many pitches), but she did well to present and hopefully got wiser after the event.
She's still active
She's German
I wear concert shirts from Norwegian Black Metal bands when I hold my baby and they are very stimulated by the colors and shapes of the demons and axes
Wait, an investment banker who has no clue about business evaluations and risk assessment? That's new.
I find it funny the people in the comments who are not understanding the reason why the dragons were upset by that. Lmao
I suspect the "friend" who valued her business at £1.8 million might have had an ulterior motive...
Jesus crisp someone call the police, these guys just murdered this woman.
Not sure I have ever seen them be this deliberately brutal.
Hello dragons, im here asking for £50,000 investment in my new snack business...The Jesus Crisp.
Rightfully so ... She has ruined the investment opportunity and probably a large part of her career. I can't imagine any big financial firms out there wanting to hire her as a financial expert after seeing this.
I'm not surprised, it's like telling someone your expert tattoo designer and then asking for £1000 for drawing a smiley face on their ass cheek.
The only thing murdered is the English Language
“Susan, I’m so glad you got out of banking...” 😂🤣😂🤣😅
3:46 Duncan's face beaming with pride at the insult James throws at her 🤣🤣🤣
"I'm so glad you got out of banking."
🌼😁🌼
🔥"Because you'd be fantastic at losing money."🔥
❄😐❄
I literally couldn't believe he said that to her! Wow, what a savage!
She's back in investment banking
People who post comments about having lunch are so sad
I'm having curry chicken.
Anyone else having ham sandwich with mustard?
I had some sausage rolls.
Tom - you have been posting "Who watches this while having lunch?" for the last 3 months
Pek and chips mmmmmmm
For a woman, Debra is quite good in business
why does this comment have 4 likes smh lol
@@3000-g2g Because she is good
she is excellent.
by far the best dragon
For a woman??
@@jenniferharper-christas4825 women aren't usually good at business. Just look at the entrepreneur in this pitch
She was a nice girl. How dare the dragons talk to her like that.
SIMP!
It’s business. You have to be told straight what’s good and what’s wrong. Otherwise they’ll risk bankruptcy on a conceptually poor idea.
There is no call for all the hostility to this sweet little girl
@@JP_C3 of course there is, your asking for someone els to invest there own cash!! a woman with an investment banking background valuing a company at 1.8 million with 2k profit is complete stupidity and insulting
@@JP_C3 You're saying that if she didn't look sweet, then its OK to be hostile?
Peter has an amazing personality and a very good judge of character.
Gaylord Simpson and of business ideas.
Amazing personality??
I reckon he just fancied her
Because she was hot...
@@1yearago491 ashens fan?
As a mom, I would never be caught dead with any of this stuff. It's humiliating to turn yourself into a toy. Those faces look like something out of a Soviet picture book.
A lesson in humility and dignity by a classy lady. Inspiring wish I could deal with criticism as brilliantly as her. Think I’m in love
Peter, Duncan, Theo, Deborah and James = Best Dragon combo
Swap James with touker
@@Retostl took the words right out of my mouth. Touker for comedic value.
Debbie sucks
Don't ever call her debbie!
Lol call them as I see them she sucks and would never make a deal with her
What a lovely guy Peter is. Not at all embarrassed to ignore his fellow Dragons and leave a brief, but overwhelming compliment. Without childish insult. (The lady's riposte to Theo was hilarious and much smarter than they'd painted her.)
It's only designer clothes for my baby
thats sweet
cringe
You carry on wasting them pennies lass 😆
How shallow 😅
All the gear and no idea
Ouch!! Painfully awful product. Surprised to see James Khan be so harsh! Glad Peter pretended he liked it :)
Apart from everything, she's beautiful.
You wear the clothes around the house, then you give them to the nursery staff to wear... but what if there are other babies in the nursery whose parents have other products by this lady but with different designs? Whose design gets worn?
No wonder so many companies have gone down with people like her advising them!!
She got roasted through the whole pitch and is just like yes 🙌
A German saying "Super Baby" makes me nervous😂
The dragons are rich but they are using cheap ball point pens.
Chris Burns That’s how they’re rich! Gotta save them pennies somewhere
I have a nice fancy pen that cost about $60-70. I also have a cheap papermate ballpoint pen that cost me $1. I prefer to write with the cheap papermate. It’s smoother, easier to write with, and makes my handwriting look neater. Just because a pen is expensive, doesn’t make it good for writing. The only reason people use expensive pens is just to flex to their mates.
Probably free ones from the BBC, as they didn't want to wear out their posh pens....
A pen is used for just one purpose only....
if i was rich I'd probably still use a ballpoint pen, I don't really see why they'd buy expensive ones unless they did caligraphy or lots of writing/drawing
So...I personally hate this.
1. It's an extra thing to spend money on, and babies are already expensive
2. It's...kind of an eyesore
3. Why would you not simply have a baby bag with you full of stuff you need to attend to your child?
4. Even before Deborah said it, I was thinking mom is not a toy/plaything
5. If this was really that appealing, it's not at all difficult to make your own
Your design is crap. YES. lol
That was a good looking woman!
Agreed. This was probably her first taste of brutal reality.
Dragons fond out that investment consultants can be clueless.
Only Peter is an honest man and always gives the best advice. I admire him.
02:33 I love how even James Caan can't quite keep a straight face when repeating the number of products she's sold.
I am giving u a like and a comment cuz ur comment is 56 minutes ago between those 1 year ago dead comments
@@netmo53 cringe
2:37Duncan thinking "I spent that much on a bottle of champagne last night"
I never expected that burn from James 🤣
Yes
He's usually such a gentleman lmao
James: "Why have you valued your business at 1.7 million pounds?"
Susanne: "Yes".
If Erling Haaland was a female entrepreneur instead of a footballer
She’s got about 30 accents
Iam thinking like Dutch, Norwegian, South African, Belgian, Russian accents!
@@trainwithmrlee it’s German or maybe Austrian...nothing near South African....
Theo 'two week holiday in Afghanistan' Paphitis
Theo "I'd rather pass a kidney stone than invest" Paphitis.
why do so many of these entrepreneurs overvalue their businesses? like if they had watched the show for more than 5 minutes they'd of realised this is the number one factor that prevents any of them from getting a deal. lowballing the dragons would work better almost every time.
She s beautiful
She was using Yes as a replacement for OK. That can happen if English isn't your first language and if the word for yes & ok is the same in your native language. SO she wasn't agreeing with the Dragons . . .just simply saying OK.
Aaaw, this woman was beautiful and so humble. 😍
Investment banker's job IS to make their customers lose money.
Over the top rudeness in this one
Those new sex robots sure look smart.
"Your business sense is terrible!"
"Yes"
"Your product looks awful!"
"Yes"
"Your product terrifies me!"
*Yes*
when she is saying yes doesn't mean she agrees with what they are saying, it means that I hear what you said and I got your point to show the person who is addressing her that she is listening to him/ her, not much difficult to understand is it ?
@@mohamadkhateeb1305 He gets it. You don't seem to be able to piece together that this was a joke.
Theo, who has probably never been to Afghanistan, decides to insult the entire country. Dude, checkout some UA-cam videos and you will learn how beautiful the country is and how hospitable Afghans are.
World events disagree with you.
Peter was a gent at the end when the other dragons were being childish.
thats an expert banker ha ha and another banker invested 50000 what a pair of bankers
This is just a ridiculous idea. A parent doesn't need to dress like a clown to stimulate their child's mind. Children have done just fine without this silliness for many many thousands of years.
I have worked in the financial industry looking after high net worth and Mum & dads money. My extended family is in financial industry advising clients. Believe me, you can do better with a carefully thought out plan and she is a genius *cough* *cough* and so typical of the financial industry, worked alongside many like her.
The clothes are hideous. Too bad she was so greedy or Peter would have invested.
Binge watching Dragons Den episodes in the early hours of the morning, is an addiction I just cannot help lol
Looks like this company was around until 2015. The business dissolved on 13 January 2015
After one second i realized she's from Austria. And then i got a headache from her bad pronunciation. And as i saw the pullover i wanted to throw up. Ugliest thing i ever saw. Now i need a break. 😖
Worn by Karens? Oh no.
Just googled the business she sold for $30 million dollars 💵...no not really..james was savage
Theo “this investment is as exciting, as a two holiday in Afghanistan” 😂😂🤣. Theo ❤️💪👊💯
Wrecked
2 weeks holiday in Afghanistan lol!!
Anyone else see the way James caan folded the clothes while looking at the entrepreneur 4:08 lmao I thought he was the nice one
I died 😂😂😂😂😂😂😂😂
She has good intentions and the product could sell because of its psychological benefits towards babies. Who knows. The dragons were mean here.
Haven't actually watched the full video yet, only about 2 mins in and I've got to say her english is good but her pronounciation is the thickest of all german accents.
Claiming she worked with international companies and hearing her having no trouble speaking another language would make me think she could also work on that accent to at least make it a bit less noticeable.
I'm a german myself, but I don't necessarily sound german when I speak english, at least not to that extent.
She isn't German
@@TheComputec She's austrian, close enough. When austrians, swiss or germans speak english it sounds close enough to a german accent most of the time. Those two countries for the most part speak some form of german, just with a dialect.
Austrians have thick accents, it's like complaining that a Scottish guy speaks strangely compared to "usual english". It's hard to change your accent. Look at Toto Wolff, Mercedes F1 Team Boss, he sounds just like her, also Austrian, and he has no problems.
2:06 I think she should target the Japanese market for that
They destroyed her. Most brutal I've ever seen.
yes
I hate the earlier episodes. Just say you're out don't tear people down. She's saying yes as a response, as in she understands your point.
They need to tell them the truth, not just what they would like to hear.
Not surprisingly, Yes! Superbaby Limited was dissolved in 2015
I have a soft spot for German women, I just found her so cute having such dignity and discipline while being savaged by 4 dragons.
The scrutiny should have been focused on the financial aspects of the business, and while its true that the valuation is out of realistic figures, the pitching entrepreneur should have been extended some respect. I admired her calmness and emotional control .
Parents now charge up the Ipads give them to the kids then go on a week holiday to corfu .
Lol 😆
DELUSIONAL!
I have an accent but hers just makes me wanna break the tv😄