Toys R Us commercial created with OpenAI's SORA | TechCrunch

Toys R Us released the “first ever brand film” created with SORA, OpenAI’s flagship generative AI model, to share the story behind the famous American retailer. Does this commercial indicate an increase in brand adoption of GenAI?

[@DuskLegend]

This feels like something from an 80’s dystopia film

[@underground-hp5ot]

this is absolutely horrible

[@Cutie-y3i]

How?

[@timohara7717]

​@@Cutie-y3ijust.... ehh weird vibes

[@moisesbr3987]

Horrible as hell

[@judeduval5724]

​@@moisesbr3987
How?

[@underground-hp5ot]

​@@judeduval5724 it's uncanny as fuck

[@user2489-amnoob]

I like the old ToysRUs better, like before 2018 and all that

[@autisticautomaton]

They need artificial childlike wonder now

[@getmeoffthisrock6]

A company who sells products designed and sculpted by artists decides to put this shit out.
you’ll be the next blockbuster soon enough good luck

[@CienciaFiccionPeru]

Shut up m0ron. Are you scared ending without your job?

[@KaijuRider486]

gross

[@CienciaFiccionPeru]

Scared?

[@shroom2692]

@@CienciaFiccionPeru Si quiera sabes lo que significa gross?

[@timohara7717]

Bro thinks hes tougj ​@@CienciaFiccionPeru

[@Thinkfree4me]

They are spitting in the face of all the artist that created toys with their own creativity and without stolen content. The reason toyrus exists is because of all the artists that have put their passion into their toys...

[@zephodb]

Well... that's terrifying. >.

[@anudderytaccount]

Is the music also ai generated??????

[@NirvanaSubliminals]

Make your dreams come true, too. Oh btw you're fired.

[@PTYC933]

Not bad for AI, but what’s the big vision?

[@jekhyde7846]

KI Movies are the big vision 😮

[@SocialMediaImagineering]

The big vision is this is a great way to pitch a commercial idea.

[@petemichaels11]

Nice background audio! Believe it or not, this is exactly how it sounds on their official site! 😂

[@kriskoss1325]

Creeeepy. So now, it is time for ai generated children.. and then humanity will become ai generated. And that ai will keep us on their servers in their virtual homes

[@isaacfernandez6105]

Wow. No wonder they’re bankrupt. That bar is pretty dang low. Unreal how poor this is. Everyone in that room needs to fired for not speaking up.

[@thegreatdelusion]

Yikes! Avoid Toys R Us at all costs

[@user-xu3qd1bw2d]

AI can make very good horror films.

[@NicholasLalima]

#stopsoraai

[@helena7578]

Looks horrible

[@blueststar4u]

OMG COPELAND!!!!!! THEY DID IT THEY FINALLY MADE IT!!

[@tigermann777]

Oh man! This IS impressive but I sincerely hope this is pervasive....Creative Jobs are in Jeopardy if this thing gets smarter and smarter. Which it will! Someone's getting rich...

[@laurenroman8635]

Toys R Us was the shit.

[@KudaFamily]

For AI in 2024, I’m impressed. This is the future of digital marketing and film. Probably not a good thing but it is what it is.

[@isleling5191]

I pretty sure they had to manually enhance some parts though

[@moisesbr3987]

This a piece of shit and It is a horrible work in all forms. An insult for artists and makers.

[@JohnWilson-wg4gk]

Opie Taylor drops acid.

[@anatoz3579]

Noooooooo 😢

[@royalcrowntowing2464]

I feel sorry for future actors and voice over people they will all be out of a job , now you know what truckers feel like been told in ten years your all going to be automated out of a job

[@user-on7dq5ku7k]

خطير الذكاء الاصطناعي لكنه مخيف بنفس الوقت 😮

[@studiogummi]

😂 what a steaming pile

[@kilimanjarotanzania9402]

garbage

[@Cutie-y3i]

AND NOBODY IS GOING TO TALK ABOUT HOW CUTE HE IS

[@user-kl8vr8io3b]

Забавно...

[@Cutie-y3i]

STOP MAKING FUN OF THIS VIDEO 😡 IT BRINGS BAKE SO MUCH MEMORIES 😢😭

[@Cutie-y3i]

*back*

[@UncleSteve117]

WOW! That is seriously impressive.

[@availablehage]

Why not create toys with ai

[@_.TomPeters]

hate this

[@MR_AK558]

What is can watch full video

[@VaelVictus]

Didn't notice anything wrong until people pointed out the errors. It's fine.

[@gustavedelafontaine8583]

please come back to French🇨🇵 😢😢😢😢😢😢😢😢😢❤❤🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵🇨🇵 TOYS'R'US ! PLZ

[@markcity2404]

I hope this is going to be a commercial.

[@bosthebozo5273]

That's really cool! Color me impressed! Add some of the best use of the technology I've seen. Is it perfect? Of course not.

[@vediamocosa2876]

Incredible, this is the future

[@Joseph-oc9er]

All of you, frustrated artists...please found another job...really. just accept that it will be massively used in this near future...oh sorry, it just beginned now!!! 😂😂😂

[@gregcircanow]

Here are some of the "frustrated artists" that would normally be involved in a project like this: 3D designers, motion graphics artists, screen actors, voice actors, art directors, creative directors, storyboard artists, digital designers, composers, musicians, directors, producers, editors, edit assistants, colorists, compositors, copywriters…am I missing anyone?

[@Joseph-oc9er]

@@gregcircanow you can even list more people, you can't do anything to that AI trend 📈

[@gregcircanow]

​@@Joseph-oc9er I didn't suggest that I (or anyone else) could, merely that the ripple effect of this emerging technology threatens to eliminate the entire creative class and everyone else who depends on it. No production shoot for your TV ad? OK, not only no actors and directors, but no hair & makeup people, no caterer, no studio or location which means no need for maintenance and janitorial staff and on and on and on. You can't just tell all these people to sit down and start typing prompts into ChatGPT.