Opening a Brewery in Wisconsin: Kendall Brewing
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- Опубліковано 16 тра 2024
- What are the keys to opening a successful brewery? Well, I have some opinions. In this edition of Brewery 1 on 1, I sit down with Justin Kendall of Kendall Brewing Co. to go over the ins and outs of opening a brewery in Wisconsin. We talk about potential hurdles and opportunities when starting a new brewery.
Check out Justin's Instagram here: @kendallbrewingcompany
If you are thinking of starting a brewery or just want to talk about beer stuff, email me at Andy@tanglefootbrewing.com and we can set up a Brewery 1 on 1 converstation!
Na Zdraví
Tanglefootbrewing.com
Instagram: @Tanglefootbeer
Facebook: Tanglefoot Brewing
Spotify: Tangle Tales
TikTok: Tanglefootbeer
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Tanglefoot Brewing is a small Czech lager focused brewery in Temple, TX. In 2021 I opened the brewery in the back of my family's BBQ restaurant that had been operating for 53 years. The restaurant has since closed and Tanglefoot has now taken over the entire space.This UA-cam channel was started to document the process of opening, running and growing a small craft brewery.
On the target market @ 51', my wife's cousins, who own Southbound Brewery in Savannah, said you have to get great at brewing beers and other things that you don't like. He loves dunkels and stouts, but southern Georgia is pretty warm and a basic IPA or a Lemon Shandy will outsell any "heavier" beer 5-to-1 and 10-to-1 in the summer, and so their taps are 5-8 IPAs, some pale ales, some lighter lagers, and maybe 1 brown ale or dark lager. The customers purchase will tell you what they want, and sometimes you have to follow the money.
Regarding goals at ~1:00, a business owner once told me when you have a goal statement like "open a brewery", modify every word to make sure you are getting to your true goal. Change "Open" to Own, Run, Invest in, Work at, etc.. Change "a" to Two, Multiple, Enough to Cover Wisconsin, etc.. Change "brewery" to Business, Bar, Event Space, Brewpub, Restaurant with alcohol, etc.. Do you want to "Own A Business" cause you want to be your own boss and a brewery seems like a business you would like to own, or do you want to "Open An Event Space" cause you want to bring more activity and night life to an area in your town. Opening a brewery may cover both of those, but what you want to focus on as you develop your business plan may change depending on exactly what your phrase is.
I hope I'm able to go up and visit the Kendall Brewing Co. in 2025, keep us posted! (Sorry for so many comments; slow afternoon).
Seems good now! 🍻
Regarding the customer & activity topic @~48', Chicagoland area definitely has gotten away from the warehouse taproom model; they're still open but most are expanding either their current operations to have food and other activities, or more often a full new brewpub where the restaurant side is the draw, and the beer is a bonus.
You need to do the Craft Beer and Brewing work shop. I just did it and it is helpful.
I'm currently starting a brewery in Texas. I too, manage risk for my group. My advice:
1. Recipe formulation: develop your core products. Keep COGS and production time in mind.
2. Order a nano-system: no need to oversize for "perceived demand" in an industry on a downtrend. Prove the demand first, then scale up. Always easier than scaling down. Anyone who tells you to oversize doesn't understand risk.
3. Sign lease: find a suitable space in a good location with the proper anchors and no competition within a mile radius. Not always easy, but definitely possible.
If after a year you haven't run out of beer every night you've been open, you may need to adjust your model, location etc. Either way at this point your risk is much lower than if you’d gone bigger like pretty much every other brewery has been told to do.
Utilizing the taproom concept is tough to do in a nano, but not impossible. Build your brand, then scale up.
@@geogondzur1342 where you opening at?
yeah😁🍺🍺🍺
stay strong andy
🍻thanks dude!
Good stuff. ABC,TTB don’t include the local health dept. just went through it, all of it. I’m amature brewer running a growler fill station and brewing. I’m 58 and going for it. Three Beare Craft Brewing. 27:57
Ya, health dept and other local govt. permitting stuff is always a sleeper cost too. Good luck! 🍻
Are these comments working UA-cam????