How To Sell A Product Online: The #1 Reason Why People Don't Buy
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- Опубліковано 1 лип 2024
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So, you want to sell products online? In this video, I share the #1 reason why people don't buy and how to fix it.
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The secret? When most people try marketing their products online, they forget about the golden rule of selling stuff online... I share the golden rule in this video.
So, before you start selling and marketing products online, make sure you watch this video.
Then...
I recommend you watch this video next:
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It's the #1 reason why your customers ignore you:
• Planet Derek: Why Peop...
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Love the video 😍
Summary:
Don’t convince people to buy your product, convince them to convince themselves to buy your product.
Youre trying to sound smart but you
Don’t make any fucking sense
This is a 50% discount if you want it (sweatcoin-ven50)
moffy u don’t make sense at all
How to do it can you tell that cause im starting so i need tips and best help possilble
You're a better coach than him.
Thanks Derek, love your energy. Selling aggressively is tricky or rather being specific about the possible outcomes people could expect for themselves if they buy your/my product is tricky. I think for me I am concerned about over promising and under delivering. My product is good I believe (as you noted) but it is probably only as good as the effort people put into it.
I've watched a ton of selling videos over the years and this one spoke to me. I especially appreciate the poker analogy...know when to be pushy.
I have noticed in all of your videos, you give three reasons. Smart.
you know I am a new internet marketer and I know nothing about blogging but that is how I found you (through an ad you did promoting a blogging system) and now I have more confidence and understand messaging better than did before watching your videos. I am thankful for the kind of value you provide as it is the same type of value I want to provide to my people as well. thank you again.
Finally someone who talks fast enough! Great content
If you don't believe in your products, how in the world you expect for people to even hear what you have to offer to them?
You got to BELIEVE it 1st!
Great video...well done. I love the out-takes at the end too :)
You should google "The Drafting Technique" and check it out. You should also google "How to Become Famous" and click that too. It's the 4th result, and more about getting credibility there.
Its the same with my situations
.. i have a lot of friends in social media... but when i post my selling products, they not interested at all. Just a few like hits my post. so sad 😪😊
Rachel Nam i can help you with marketing hit me up if you are
interested
You are not alone...I thought it was just me. I always say my FB friends....SUCK!!!
Great stuff! Thank you Derek! Appreciate your content!
Brilliant stuff. I actually wrote an article where I said the overall secret to success is selling because we all have to sell, whether we're selling products, services or ourselves, in either our business or personal lives. I love the reinforcement here about pushing oneself when needed and delivering value all the other times. Let's see if I'll do it when I've finished editing my book.
Provide the value first and over deliver. My first online purchase was from a guy who had already given me a tonne of value, so I felt that I had already had the value I was paying for.
I'm 18 and I just started making accounts for an online shopping website and currently I'm grossing about $500 a month. Imma try what you said in this video and a couple other videos and see how that works. Thank you so much for the tips
Way dope! Thanks for exposing how people think and feel that their situation is unique as one reason why they don't think your product is right for them!!!
Helpful 👍🏽”don’t be afraid to be pushy at the right time”!
This was great information!
Thanks a lot!
Dope advice! The enthusiasm....what i sponged.
Thanks man working on my sales. And you have great points
thanks for the tips I just selling products from home and it's not going very well Yet! always stay positive!!!
I am one of those people who hate being pushy, so how do you know when it's the right time to be pushy?
Autumn Cieply that's actually the easy part... it really depends on what you're selling.. some products are obvious, such as tangible physical products.. in this case, once they show interest, you need to move them along the sales process.. within the sales process, after eliciting/validating their problems, present the best solution.. this is where you can be pushy..
for example, they want "A" solution, but you know should really push "B" solution although it's more expensive / most expensive, but you know it serves them better (assuming solution B suits their needs and better than solution A)..
pretty much after eliciting their wants and needs, you can be "pushy" all they way.. assuming their best interest in mind of course...
Thanks for this video!
Lots of hints for the marketers out there.
Thank you for sharing your insight into this important topic!
Well articulated!
Thanks brother
A decent enlightening post that you have shared and appreciate your work for sharing the data. I value your endeavors and all the best. Praise your work and continue sharing your data.
Love your idea and message about push hard at the right time...and keep adding value! One additional thing was the perceived versus real value ...awesome
this video was pleasantly aggressive. I felt motivated, not attacked, while I learned something new. Not something many marketing gUrUs know how to do. Subscribed:)
Derek I'm new at starting my own business and sometimes I lose focus on what I'm really selling. I'm a web designer creating websites for the health and fitness industry. Your advice made me think about my strategy to tailoring to other markets. Thanks for your videos.
I love the good poker player example so impactful!
So I'm currently canvasing for a custom window and siding manufacturer. most times I either end up on very rich, or very poor people's doorsteps. and on either side of the spectrum, I always get people slamming doors in my face, or running me off their porch insisting that they aren't interested, or don't need what my company has to offer. my question is, what trick, setup, or pitch will make my job easier? keep in mind, all I do is collect names and numbers from people, and to make my quote I only need seven contacts. but even then, getting numbers is like David fighting Goliath without a sling.
Tell me more about that. What made you change your mind? :-)
Don't be afraid to be pushy and the reminder to push more than one time. Thanks, Derek!
Good Stuff. Made me realize that I'm great at selling my life coaching biz because I have 100% proof i give big results. It also made me realize I'm selling myself short with one-on-ones. I should reach more people. This video also made me realize why I don't get as many big writing gigs as I'd like. I needed a push to get pushy to the right people. I now have three meetings set up with CEOs to talk about writing more. Thanks! I needed that push.
You left this comment 4 years ago. I read it today by happen stance. Hows everything going now?
Your ideas helped get me thinking about what I can do to sell the products that I will hopefully be able to sell.
Thank God someone is singing my praises. I've been saying this for years. Ignore all those who say, "People don't like to be sold to." Bullshit.
Starting a new business with my partner and these tips have really helped thanks!
Super helpful! Just started to learn about making sales and this is amazing
We had to learn to value our work more. We were hard core DIY and couldn't imagine people would be willing to pay $1800 to faux paint a bedroom. But that was the market at the time. We eventually learned people were willing to pay for what they value.
Your advice on finding their triggers is helpful. Once you know that it's a matter of making a presentation tied to those triggers.
Good stuff man I like the timing thing I'm all about strategy.
this is good stuff.Thank you so much!.
As always, thanks for the good advice. To answer your question, I would need to build an audience first!
Thanks for the great video. One issue I have is that I sell non-necessary products -- art originals and prints. How do you sell a product that, while attractive, is not a need-to-have item, especially in our current economy?
I did too, at first. But it makes him funny and entertaining to watch, it's cool. Derek, you have mad skills. It's the way you teach and communicate. You remind me of Tim Ferriss. That's a good thing :) But you're funnier. Keep up the good work!
I like the psychological reasons you give for why people buy, very thought provoking.
Enough already... it's just simple math... the conversion rate for sales is 1% - 3% point blank, working hard to "sell people" on your product is great and dandy but it barely moves the needle and won't really make sense to tackle until you a really large company who has saturated a particular audience and are now trying to increase your bottom line on that audience.
The product should already be "easy" enough to convert seamlessly to 1-3% in sales, so if you aren't getting sales from your views it means you don't have enough of an audience or something is wrong with your product.
That's why most companies conduct market testing first, if the product has a lower than average conversion rate, then something is wrong with the product.
What's wrong with the product is usually three factors
1. There's no need for it
2. People don't know what it is/how to use it
3. There's already something out there that does the same thing they are already familiar with
And likewise, If the product has an average conversion rate but isn't selling enough, then there isn't enough of an audience.
If this person has "a bunch of followers" on facebook etc, assuming they're a targetted audience and not people she "bought" the conversion rate for sales should be even higher 10-20% so if she's not converting to any sales at all within that then her product isn't marketed correctly, her audience has already started churning (your audience has a short attention span if you don't keep replacing them they WILL move on), but most likely she's like most people who have 3k followers put an ad up and expect that they'll get a sale from 2000 of them, but realistically the number should be more like 60 - 300, and worse if you haven't been consistently building your audience to keep replacing the ones who bought once and aren't repeat buyers or churn over time.
There really is no magic to it like you people try to push with all these stupid e books and the like.
Here2QuestionYou do you have an email I can talk to you more with? You seem to know alot
I make and sell a magnetic bookmark online and at local art & craft shows. Our very first show, we had a lot of people walk right past us that morning, not even a glance. Someone said, 'oh, it's just a bookmark,' as they walked by. My partner jumped up and started showing people how it worked. The show was from 9A-5P and you couldn't leave early. We were almost sold out by noon. I was worried it wouldn't sell that morning and then I was worried I wouldn't have anything left to sell that afternoon! We joke that she trips people to get them in our booth but the reality is that it really is an awesome bookmark and once customers see how it works, we have another sale. My slogan/blurb/whatever is a riff of BNSF, 'We didn't invent the bookmark, we made it better.' I know, but when I heard it on the radio, it just clicked. And it works.
Great stuff - really insightful :)
Great info for any business owner.
People's situations are unique, but the solutions can be common. The wisdom of sales is mapping how the solutions can be helpful for each individual's situation. We all don't need a different salad, our bodies can process what is needed for each individual, individually.
But as you describe, it is hard to connect how similar solutions apply to unique situations in a single touch (and not bore everyone), so multiple touches (email, video, twitter) allow for you to map how the solution will meet.
Thanks Derek! The problem is that when I tried to help a Personal Trainer out for free, he tells me he is going to do everything himself. What do I do? I'm probably not selling myself hard enough or he's afraid I'll charge him.
Thank you, it was very good! from my experience it is very true!
Nice video. Thank you. I am always thinking about which idea to go to hundred percent on I have 1 million ideas all the time and I follow through with most but as far as marketing and packaging to sell I feel that I fall short. Just an idea for another video unless you have already made it.
Wow you're super passionate over there! Pipe down;-) LOOOOOOVE the mystery hand;-)
How was the audio recorded? I notice you're not wearing a lapel, but your video sounds better than most.
Very good. I think this has been my exact problem. I've tended to be the person that sent out one email(well not quite that bad, but close) after I did a ton of work on a product and can't understand why so few people made a purchase.
Great video Derek.
I like the new Derek much more the the previous one.
This one is fine with slower pace videos, more silent voice, and not pushy all the times, but the right time.
Saweet vid! I was actually just having this discussion with my accountability partner 15 minutes before I got this email. Now that you put it in plain English... make a whole bunch of sense... My challenge is to show my list is that their situation is NOT unique...
I find your information helpful. Advertising, marketing, and putting what you can offer to resolve someone else's problem or deliver what someone else needs seems hard and at times impossible. I am a travel agent. I want to deliver the vacations that linger in the mind of my clients for a lifetime. Problem, who can stay at peak experience impression mode constantly? Some days there is no experience or land that appeals.
Great video, chief.
my sister and her friend are having a bake sale outside and when cars come by they don't stop. why don't they stop? they made amazing food and they are so cute!
Great advice. Tony Hsieh, CEO of Zappos also describes business with playing Poker in his book, "Delivering Happiness". I may have to study that game.
@Derek: Are you from NY or NJ?
Hi Derek,
Great Video! Thanks.
One issue I am struggling with is:
Since I started my email list, I have never sold anything to my list. I have used the list to stay in touch with my readers.
If I start now to do a hard selling once in a while, some on my list may unsubscribe because they are not used to it. Therefore I am thinking to tell my subscribers upfront - when they subscribe - that once in a while they will get some selling offers from me. What is your opinion on that?
Well done, That was very accurate and super helpful. I have been running my business for 3 years now, its quite dynamic and causes me to stretch and grow in many areas. I have not made any money yet, just a whole lot of debt. My business is a one man show, I am still learning website editing, My marketing ability is very weak, my hands are so full in other areas. I will have to get good at selling or i will go bankrupt.
great stuff buddy
Golden bro. Thanks!
Very nice demonstration. Thank you
Either this guy is good or he is one hell of a salesman
Man - you rock! Big thumbs up from me.
We have problems on two different fronts. So... I sought you out. I didn't realize I was, but here you are. We are a new business and have a new product to our market. No one else has this product. Now, it's a luxury item, but WOW! Is it amazing! It's the industry leader in artificial turf! I'm small and am having trouble getting the word out. I have exactly 1 follower on Twitter and am writing blog content to help. Any advice. BTW, I'm using your advice on selling my product tomorrow
Thanks good stuff!
I like your bloopers. really helpful. just listening to and watching your video gave me a couple of ideas on how to create the demand for parents to train their children as leaders in the family organization. We're here to change the world. It's my child that's going to do it. family yoga is the venue. the mindfulness-based intervention tools are the medium. and the fun is in the play Joy movement and integration of our household yoga games. family life has never been this much fun.
Thank you for that! I've been trying to sell a coaching programme, and although I thought I was hard-selling, I don't think it was aggressive enough. Saying that, it's hard to prove to people that it will work for them without testimonials from similar people - I suppose I should offer the programme for free to a handful, so that I get the testimonials - or would that be shooting myself in the foot? Hmm.
The unique needs of the person.
It does not feel nearly as 'pushy' when you believe what you are selling. That is the other test of what people are listening for. Derek gets 'pushy' but his belief in his content makes him seem genuine. That is also what multiple touches allow your audience to check-your belief in yourself.
Derek this is Peter Beckenham and your video was simply briliant and something many marketers should be aware of. That's why I've shared it everywhere - my main takeaway was never assume what your prospects are thinking about your offers. You have to work to convince them that what you have really does apply to them. Delighted to sub with you. Best wishes from the remote Thai village marketer
keep banging bro, keep banging!!
This is something im working with right now, with my own first product a science fictional thriller book called crying girl which is up on kickstarter. To be honest I'm not sure about how to promote a book or a kickstarter since this is my first. If this fails my next test will be to create a email list and a two month promotions for my next kickstarter.
You would think, even if the book is not finished (needs editing) evoking emotions would be easy?
Great presentation and tips
How can I start my online selling account and basics needed
Try video compilations of people enjoying the art.. or a slideshow that shows the art piece you want to sell and several frames with scenes of people in expressions that could relate to the feelings one would have with the art. Also, make sure you're participating on all social media platforms where images are meant to be shared.
You sell them based on the feelings they evoke.
interesting,,,good points.... thanks
Hey Derek,
How do you remember to do all the things you recommend in your content? Do you have checklists/SOPs etc?
Thank You!
I recently started working in a mobile company and have a hard time selling to some people. People have developed a bit of fear from making deals with us. I guess they have been lied to a lot the past years from overpushy and ambitious sellers. Bad thing is our managers are those overpushy and ambitious liars from the past. My question to you is what would you recommend follow this "lie and succeed" politic or be creative and try to win people's trust?
My name is Teresa and Im starting my own bussiness and was looking at your video and was wondering how much to sell my products
Thanks for sharing. Nice shirt
Very well Derek, please I need a clue on how to get started. Also, I have a company that am working with as an affiliate but how can I market the products online? need help please
wow! such an amazing video!
Thanks for this tips
It will help me Alot
Great and useful video.
Thanks for sharing these tips.....
Definetly like the idea of the poker effect. I am about to launch an invention to another state. I live in San Antonio Tx. and I want to sell in California. We will release the video on a crowdfunding first then to the webinar. In your opinion what is the marketing or selling that I should intake as a priority. This is brand new and I at least want to make a sale in the next month.
Thank you!
I level the psychology behind your reasoning.
Very beneficial strategies. I used similar approaches to starting my photography business about 2 years ago. I ended up grossing over $115,000.00 in my first year. Keep up the great work! I'm 22 y/o.
what streategy are you doing?
UPDATE: My business grossed $225,000 during our second year! Thanks for pinning my original comment! Good luck everyone.
NICE JOB. Are you still a subscriber here, too?
Acocella Photography i
Went to their website and my security software said it's seriously hacked.
How do you know when to be pushy?
Never answered the question in the title.
Another good video, well done. :)
Hey Chef Kendra. You left this comment here like 4 years ago. I randomly stumbled on it now. Curious to know... hows everything going nowadays?