I think this could work. One of the problems Fisker has, as most new startups, is the lack of a dealer network and questions of how will my car be serviced in 10 years. If people can go to their local Nissan dealer and see/purchase a Fisker it will be a lot more appealing.
FISKER , does not actually MAKE the Ocean vehicle. MAGNA does ALL the Engineering & Production. FISKER has Really CRAPPY software. NISSAN brings , NOTHING to the table.
Magna Steyr is (or was) building Cars for many brands like Mercedes bmw. They are mainly an assembly company, they don't develop the cars, so if the design is bad or the components are poor quality you can't blame them.
sounds like Nissan is on track to become bankrupt ....don't even have a long range electric hybrid... Toyota hybrid can go electric only 100 kilometers and then an additional thousand kilometers using ice so they'll be in business for a while@@user-fh1hk7kd4y
At first, it sounds crazy. Then, as you dig deeper, it's possible to see the potential for both Nissan & Renault in the longer term for a relatively small outlay. Always remember, you are buying the technology and the knowledge as well as the product itself. This is worth far more.
Magna makes the G Wagon for Mercedes it is considered top of its class, so Fisker did no wrong having them mtg the car. As for Battery issues causing fires it would depend on what Magna is using on the Ocean.
The models produced by Magna Steyer are Jaguar E-Pace and I-Pace, Mercedes Benz G-class, BMW Z4 and Toyota Supra. And now also the Fisker Ocean. The Austrian Magna Steyer is an experienced car manufacturer. It's not the build quality of the factory. In the case of Fisker, the car was launched six months too early, because the software was not yet finished. This is now being worked on with updates according to a tight schedule. Only time will tell whether that will be enough to survive the start-up phase.
If Fiskar has a good design, it could be a good deal for both. Nissan brings production capability that Fiskar probably can't achieve or source elsewhere. And Nissan can probably no longer afford a major breakthrough design effort. Their respective strengths fill in their respective weaknesses nicely... assuming that the Fiskar design is in fact good, and producible profitably by an experienced manufacturer. All big ifs, but what are the alternatives for each? There may not be better options for either. And it could perhaps even work.
I agree. Having Magna Steyr build the cars in Austria is very expensive. Nissan has excess capacity. Manufacturing of the Ocean and other Fiskars could be moved completely to Japan and produced in quantity and still probably be cheaper than building in Austria. Plus Nissan will surely be allowed to make their own iteration of the Ocean (and others) which would be an easy way fo them to get more EV models. BTW Magna has built a lot of good and famous cars over the years including Mercedes Geländewagen and BMW Z4. You should really look to Jaguar as the cause of the i-Pace being junk.
4:25 You may not know this, living in Australia: but utes are not available in North America. Due to the way CAFE standards work (larger vehicles have looser emissions standards): there is a lack of small and medium pickup trucks available in general. But since this UTE is going to be fully electric: the CAFE standards are not a factor. With costs going up: I think there may be a large market for a small pickup/ute (for the right price).
FALSE , they sell the KANDI K32 in North America , its a Electric UTE for $38,000. and a man in the USA imports CHINESE UTE's to USA and sells them , the Chang Li TRUCK .
Fisker produces a car which is mostly ready for prime time. Their top management has money management issues. Nissan may be able to "tweak" the design with no major changes, begin production in the US, and stop the hemorrhaging of money from the management portion of Fisker. Mr. Fisker may be a fine designer and marketing guru, but he is at least five years away from earning a Mary Barra level salary. So is Mary, but that's a different story.
It could be a salvation for both. Fisker has cool designs and Nissan has the manufacturing capacity and distribuition network. In this case, 2 wrongs might make a right.
I actually think this could be good for both companies. Nissan can build much better Fiskers than their current builders, and if Fisker shares their knowledge on EVs with Nissan, that could make their EVs better too. So rather than a bail out of one or the other, a partnership instead. It will definitely be interesting to see where this goes.
This move by Nissan does make sense. I heard that the collaboration between Nissan and Renault over developing EV technology isn't going that smoothly. The French can be difficult to work with, you would know that Sam because of the way that the Australian contract with the French shipyard to jointly build submarines end up. If Nissan can get Fisker's technology and designs, maybe tweak them a bit and make them in the US that could work out well.
Totally different. The submnarine affair was that the Australians realised that they needed nuclear powered subs to cover the very long distances around their coastline and the Pacific. That meant turning to the UK and the US.
@@rogerphelps9939 Things went wrong before that. At a meeting shortly after the contract was signed, the French wanted to redesign the submarine, they were patronising towards the Australians, they wouldn't help the Australians set up manufacturing facilities in Australia as was agreed in the contract and the costs were rising. Things started to go wrong from the start. The French were warned that things were going wrong. The Australians were disgruntled and on reflection they realised that they had signed up for the wrong type of submarine. I think that they contacted the Americans who brought in the British and the preliminaries were agreed at a marque in Cornwall and Macron could have been in a nearby marque.
Makes sense. Nissan can just take over Fisker and give Fisker shareholders stock in Nissan so it won't really cost them anything. The real problem will be making money. Nissan might be able to help them make the cars efficiently and would gain valuable technology (or they both may go out of business together.)
It's the factory that matters. The product is a prototype without a factory that can produce it at a cost well below the sales price. Nissan may be able to help with material costs as they buy in large enough quantities to get better pricing than Fisker. Nissan manufacturing engineers may also be able to cut some fat out of the Fisker factory. The key is to get costs down and that takes engineering and volume.
I actually like this match. I’m a huge Tesla bull and I actually like the Fisker ocean, they made a decent looking SUV and I wouldn’t mind getiing my hands on one to give it a try.
Nissan had such a good head start with the leaf and they blew it. Just keep the leaf as is, but add an active BMS and some upgrades to connectivity that so many people care about and I know I would have considered buying one instead of the Chevy Bolt. Hopefully these two companies can cover each other's weaknesses.
You haven't read the latest Nissan earnings or heard about any financial news concerning Nissan and Renault... Anyway, Nissan's net equity is 42 billion dollars... To prepare a platform for a car like Alaska, you need at least 1.5 billion dollars... So for 400m, Nissan is going to buy part of the rights to produce the Alaska as their own and pay a percentage for each sale to Fisker... It won't be the first time in automotive history... In addition, Nissan earned tons of money lately because of a deal they made with Renault...
When the SUV craze started here in the US, some manufacturers were caught with their proverbial pants down and had to act quickly to stay in the game. Honda wasn't ready yet, so they worked out a deal with Isuzu to sell one of their SUVs (I think it was the Rodeo) as the Honda Pilot for the first year or so. I'm surprised more legacy automakers haven't done that with EV startups that have done a lot of the legwork ahead of time.
I actually was thinking about this. I think its actually smarter to not jump onto every new thing. I started thinking about it, and in hindsight being late to innovations in certain industries is bad. However you normally only hear about companies that failed to get on the bandwagon soon. One thing to consider is all the new things that were thought were going to blow up actually didn't. Lots of times there are headlines about how some new game changer will break the stats quo. However most do not and they fall into obscurity. One thing I can think of is the digital gouges in the late 80s. People probably thought that would have taken off but didn't for another 20 years. Point being companies do keep a eye out for what the next big thing is. But lots of new stuff ends up not going anywhere and forgotten about.
@@baronvonjo1929In the case of some legacy automakers, especially in Japan, they either bet on the wrong horse (hydrogen fuel cells) or decided that EVs were never going to go anyway and did nothing in that space. Toyota and Honda, for example, both spent well over ten years and billions of dollars on hydrogen fuel cell development and after all that time they have almost nothing to show for it: In the entire US there are only about 57 hydrogen fuel cell stations and all of them except one are in California. Combined, Toyota and Honda and a few others sell less than 10,000 HFC cars per year. Hyundai also developed HFC cars, but they did something that the others did not: They also invested in BEV technology and as a consequence they are miles ahead of the rest of the Asian market. The sad thing is, on paper, HFC looks like a dream: Refill in about the same amount of time as an ICE car. At a time when BEV cars were taking 45 minutes or longer to recharge this seemed like the answer, but they've taken so long that BEVs have almost caught up: Hyundai and Kia EVs can charge to 80% in less than 18 minutes and that number will continue to fall. Anyways, yeah, it wasn't super obvious that BEVs were the way to go but even after Tesla and others were showing that it can work, some companies still refused to see the light. I hope they are able to catch up and prosper.
Nissan is part of Peugeot and Citroen conglomerate, so Nissan is not going bankrupt. This is the cheapest way to expand an ICE manufacturer’s EV line up and save billions on R&D. Good for them.
Nissan is actually nothing to do with Stellantis and its collection of underperforming brands. It is however part of an ‘alliance’ with Renault, holding 15% of its shares. More recently Mitsubishi became the third brand in the alliance, but is of far less significance.
Imo Nissan is getting a cheap deal on better EV tech, since their battery tech and range has never been optimal from the start⚡️😉👍 Kind of what BMW did with Range Rover to develop the X5...
Fisker Ocean the #2 car in top10 ev range, Nissan is nowehere seen in the top 10. how can you not see the deal is fair? to pay 400m to partner with fisker is a bless to them and a finally a great business opportunity for fisker.
Its does not makes sense why you would try to sensationalise someone who trying to support an EV manufacturer. Surely the more the better for consumers? Great for Japan.
I watched that review that said the fisker Ocean was the worst car ever. Most of what he said highlighted problems that likely can be fixed with software updates. He was particularly mad that he couldn't get a stable Bluetooth connection with his phone. He also said the car really had its strong points and uniqueness, honestly I think it would be cool to own one of these someday if they ever iron out the bugs. I'm glad then it looks like they're not going bankrupt.
What stupid conclusions in this video. So the fact that Magna Steyr in Austria is building the Ocean makes it inferior? And the fact that Magna builds Jaguar E-pace makes Magna a bad company…? I would state that Magna Steyr and Valmet are excellent car production companies with excellent quality of their operations. However crappy English car construction is nothing new and the actual reason why the English car industry is either bankrupt and out or in foreign hands of which the Germans’ seem to be the most beneficial choice. Indian hands seems to be less of an advantage which is why the entire Jaguar brand including E-pace is crap down the toilet. No blame on Magna. In the case of Nissan+Fisker it might be the most progressive scenario for both companies. Nissan has the production capacity, the logistics, supply and dealer network. They lack proper EVs since Leaf is garbage. Fisker has the EV models and the exciting design.
Why not? How much money does it take to develop an EV platform - if Nissan gets Fisker for cheap, it might get Nissan a leg up. Rather than developing a new platform from scratch.
Nissan was light years ahead with the Leaf and could have been a contender taking on Tesla. Instead, they threw a good startup into the toolbox and appear to be starting from scratch.
I don't like Fisker myself (until they fix their software) but you have to be fair when you mentioned who manufactured their vehicle, you can't blame Magna for Jaguar bad design, Magna is only a manufacturer who manufactures for the following either full car or parts: BMW, Daimler, General Motors, Stellantis, Ford and Volkswagen.
As an Austrian, it makes me very sad that Magna Steyr produced such inferior cars. Also since I was really hyped for the Fisker in the beginning because it has some good approaches. btw the "Steyr" in "Magna Steyr" is not pronounced "steer", but rather "SHT-ayr"
You have right, all carlovers in Europe knows what Magna Steyr stands for, but even wee got the Internet there still is a long way to Australia I really don't know a lot about Australia as Sam don't know a lot about Europe. Maybe therefore I don't have my own you tube channel. 😊
Don’t believe everything you read or hear on the internet. There’s no automaker that builds them perfect all the time. The vast majority of vehicles produced by Magna are high quality and include the Mercedes G-wagon. Do your own research before you take what someone says as a fact.
Would need to stop financial losses and manufacture vehicles in large numbers to serve a purpose. Batteries that do not overheat and catch fire would be an extremely good idea.
Well, Marcus was actually on the fence about the Fisker he tested. And he gave many reasons why. The vehicle, its design, its specs are actually good. They're just competing here in the US with Tesla who has the Model Y selling for a little cheaper and who can drop the price on the Model and still make a decent profit. Fisker doesn't have that kind of wiggle room. So you have in Fisker a really compelling vehicle but Tesla has a stronghold on the EV market share at the moment. As far as Magna, again...The Jaguar fires, like the Bolt fires have more to do with battery and battery provider than the company simply putting them together. But like GM, it's going to be Jaguar getting all the negative press and having to take responsibility for their total product...battery pack and all. As far as the deal goes, I suspect Fisker owns the design of the truck and Nissan will be partnering with them for the design by buying/bailing out Fisker with a sizable stake in the company. Nissan will build and manufacture the truck. The Ocean will most likely continue to be made by Magna.
Marcus said it was the worst car he ever tested, and you call that being on the fence? Nissan doesn’t have the money to bail out Fisker, and Fisker has nothing to offer when it comes to the Alaska, that is just some CGI doodles on a computer. Prototypes are easy, except for at Fisker. There is no chance this fantasy becomes real.
@@tribalypredisposed That was the clickbait title, not what his actual assessment of the vehicle was. He liked a lot about the vehicle but the things he didn't like were deal breakers for him. Other people wouldn't be so bothered by the things he didn't like.
The fisker was running an old version of software fisker tried to update before the test and were upfront with him. He refused to wait for the update install.
@@jimthain8777 That was literally what he said during the video, I watched it. Either way, where are those fictional 65,000 reservations Henrik Fisker claimed existed a year ago? is the broke Nissan really going to bail out Fisker? How much appetite do you have for being lied to by Henrik Fisker and why do you like it? Fisker has less cash on hand to start Q1 than they burned in Q4...and there are lots of better EVs for the money from financially sound companies.
@@Popdog76 So you think that cars can be ready to sell to customers, but not ready to be reviewed? I don’t. If you put your product in public hands, you better believe it is ready and good enough. Fisker will always have some software update coming soon, well, at least until they enter bankruptcy.
Makes good sense, Nissan take over building these cars so reducing overheads assuming they can manage to find the money to fund a buy-in to Fisker. Personally I would buy the business and bin Herr Fisker ASAP
$400m is not a lot of money in the automobile world. Probably Nissan sees the Fisker SUV as a bargain - save them some equivalent R&D cost to develop one of their own. That said, I do not understand why Nissan could not continue developing its Leaf, which was one of the most successful EV's. Update the battery tech, extend the range, introduce a crossover version on the same platform.
While this looks like madness, there's a kind-of genius to this. Consider: if you're a legacy auto maker, and you need to pivot to EVs, and you've got no EV capacity, no EV experience, no EV tooling, nothing ... you can buy an EV company that's going bust. There are so many EV company going *pop* right now in China, who make perfectly good EVs, this has got to be worth thinking about. Will it work in this case ..? Errr ... I doubt it. But as a concept, it's rather clever, and I don't think we've seen this strategy before. Interesting!!
With the rise of the Chinese auto industry there are far too many car manufacturers in the world considering the fact that large mega factories are needed to be able to produce a profitable vehicle
I used to work for a retail chain of electronics stores. They were losing money hand-over-fist and heavily in debt. How did they deal with this? By buying another retail chain that was in even worse financial shape. The result: the whole company went out of business. Needless to say, I'm experiencing some serious Deja vu over this Nissan/Fisker deal.
Are you saying that cars are catching fire because they are made by Magna? If the Jaguar car was made in house by Jaguar it wouldn’t catch fire ? Are you concerns that Magna could come after you for defamation ?
I told everyone Fisker was a scam from the jump😂. The same way Henri Fisker scammed the US taxpayers is the same way he scammed this latest round of investors.
I think this is a good thing for Fisker and Nissan. Magna Steyr is building the Ocean and Nissan will build the Alaska. Having the beauty and features that Fisker will bring to Nissan will be great for both parties.
EVs do NOT require dealerships. Dealerships make money through repairs and regular services. EVs need no service and rarely require repair. A simple crash repair and self sales facility is all that's needed - NOT Dealerships filled with commissioned sales staffs. EVs have passive suspensions, not resistive suspension that forces parts to wear and break. No oil or spark plugs or exhaust or fuel systems that require constant service and repairs like I.C.E. cars. NO Dealer Network required. NONE !
I also think there are going to be more deals like this in the industry. We may see some surprising pairings as we go forward. Don't knock it, as this will make lots of content for your channel, Sam.
iPace may not be the best electric car, but it was very early on the market. Except for the Tesla Model S & X. Audi etron got to market one year later. The battery problem is probably mostly related to the battery manufacturer. I would say that the major problem with the iPace is its poor energy efficiency, the same as with the Etron. Second, the design was too much of a separation from the jaguar heritage. Look at the Etron; the only better-looking Audi is the Etron GT, the sports car. But in the Jaguar lineup, iPace is probably the ugliest one.
I do not think that you know Magna Austria - they are a high quality care producer - otherwise Aston Martin, Merceds and BMW would not build cars there.
That’s completely unfair to label Magna in the way you did. They are a leading world class company that is supporting many high end brands. I don’t know how/why you said this? I can’t see the premise or point your making?
Nissan should rethink this. It was only a matter of time before Fisker went belly up. A strange model mix and car designs that were not cohesive enough with weird shapes and inconsistencies. Their designs were not revolutionary main stream which is where they should have been as a new car manufacturer. Also, this then did not prepare them for the inevitable decline in electric powered car sales that has happened worldwide due to an almost complete lack of infrastructure to support them.
seems like you are trying to justify your short position hoping you won't have to cover. carvana also had the same warning but look where that is. Fisker owns the platform magna produces the platform for fisker. if nissan becomes the producer magna no longer will be able to produce it
Sam - Nissan-Fisker is a great combination. I can’t believe that you are talking this way. Nissan is nowhere in EVs except for the age-old leaf. This deal put Nissan at the forefront of the EV market and with its dealer network and manufacturing expertise, this deal is a win-win for everyone!
Yep. I was a little taken aback at Sam's pessimism on this potential merger. I actually like Fisker's designs and quirks. Marcus Brownlee also surprised me with his throwing Fisker under the bus and repeatedly driving over them in his review. If they can straighten out their issues with Nissan and their partners. . . .I know it's a big longshot, but no risk, no reward. I wish all involved the best of luck.
Bogus view. Yes Nissan has 51 Billion debt but this bozo doesn't mention that all big auto companies have higher debt than Nissan. I mean all - Toyota, BMW, Mercedes, Honda, Hyundai, GM, etc have more debt than Nissan. So the basic claim that Nissan is in trouble is bogus. And hence rest of the review.
Nothing wrong with this going ahead, after all, if Nissan is as bad-off financially as you say it is adding some more debt won't hurt them and with some luck there is money to be had. Fisker has done the hard work so it is understandable that Nissan is keen and I wish them luck.
Imo , Nissan could pull it off. Come in, get the technology, iron out the building process, and lower the pricing to where the cars are affordable. Now lets see what actually happens. 😅
Sam, it happens all the time. Throughout the 90’s companies were merging their way to oblivion. I know of three US companies struggling on the verge of bankruptcy that merged with high hopes but only ended up prolonging the agony before they all went under. It’s like a way for consultants and lawyers to make money on failing companies.
@@rowanbroekman3929 - Yep, Tesla paid Fisker to design the Model S, but Fisker was designing his own car at the same time without telling Tesla. Tesla was unhappy with the design Fisker presented and they separated ways. It's unclear if Fisker was taking Tesla money to design his own vehicle - clearly there appears a serious conflict of interest and it likely delayed the Model S program by a year or more as they then brought Franz in to do the design in-house.
First things first cancel the Magna deal, Nissan is an automaker. Invest in a not too large factory that uses unboxing methodology, then scale up production later. Let both brands share same design but for different markets, give the deal some time to pay off, may be years even, patience.
Why would Nissan create their own EV's when they can buy Fisker technology and design? It does make sense, but when Fisker loses money on their EV's how is Nissan going to change that?
@@markplott4820 Fisker was born in Allerød, Denmark. As a young boy he became interested in cars after seeing a Maserati Bora on the highway, and soon started sketching designs in notebooks. He graduated with a degree in transportation design from the Art Center College of Design in Vevey, Switzerland, in 1989. He is NOT a marketing guy by education as you claim, but does have Design Engineering credentials.
@@rogerphelps9939 Please don't mention the Nissan Leaf for it is a piece of junk that potentially catches fire at level 2 charging since it did not have any battery cooling during charging. Horrible product. Since the LEAF's LBC (lithium battery controller, also called BMS for battery management system) throttles charging current when the battery is warm (hot), however without any cooling the systems allow the battery to overheat.
Wrong. Not a single Leaf in the UK has ever caught fire and there are a lot of them around. When it was introduced it was a ground breaker. Here in the Uk the Leaf was well ahead of Tesla. @@mauriceharting5877
Definitely not just another partnership to hide how outdated they are in the EV transition. Just like that grand partnership between GM and Nikola which if I remember correctly was very long lasting and very beneficial to both parties.
What happened with Fisker’s partnership with Foxconn to manufacture their cars? Fisker cars were supposed to be built by Foxconn using their MIH open architecture.
Never saw a more biased video from electric viking. The Ocean is a great car, except the software, but since v2 of the software there are nearly any bugs left. The jaguar issue has nothing to do with Magna Steir, they build mostly BMW and Mercedes and nobody complains about that. Of course any EV startup is in trouble right now and delays and sales figures have been a concerning issue. But the main reason behind the troubles are the financial markets. Fisker has the biggest percentage of short sellers of any auto startup.
Fisker is great at designing, need help to run the company. Fiskers pickup are the best looking pickup and a sensibel size, would like to have one here in europe if it comes to reality.
That's the problem. A lot of people don't want to buy an Ocean if the company isn't going to survive, but the company won't survive unless people buy the Ocean!
@@JustWasted3HoursHere I get that, and have put some thought into the leap of faith, but I just can’t justify dropping 65k on a car that may not be able to be serviced in a year. Hears to hoping that they get that lifeline
the only value to nissan in buying into another EV manufacture is the vertical tech integration, ie unified software platform for the whole car. I dont really know what value Fisker brings to the table.
Sam...brother i think you are not giving the Nissan/ FSR deal enough respect....the synergies are undeniable...look at where Nissan has their dealerships...
Tend to believe it would be a good idea to have a master switch to disconnect batteries in electric vehicles from all vehicle electronics -if not charging to reduce any potential fire hazard. If owners wanted to be able to do that.
They are when the car is off. Car electronics when off run off the 12 volt battery. Occasionally the 12 volt battery gets charged from the high voltage battery to replace any charge that was used
The electric miracle is slowing down in many parts of the world, with lack of charging infrastructure being the main concern. Nissan is still going with hybrid technology which is the way forward if you ask me. Can't see them going under just yet. Buying Fisker would be an easy ready-made route into the struggling EV market. They would save biilions in development costs. Could work.
I usually love your channel but Marquez reviewed a car with old software. That’s Fisker’s fault for but Marquez should review it againz. The Ocean is ready to go and available. Any legacy company would benefit from rebadging the product
Why you call him Énrique FIsker? His Name is HENRIK. He is from Denmark. not France. just say it as it is spelled! BTWMarques Brownlee. Did'nt say it is the worst car he has ever driven. it is the worst EV available because of faulty software. when the software gets better, then not much to complain about! in fact it has already become better in update 2.0 which no big automotive reviewer has tested.
Kia would be better suited. Fisker’s got great ideas and features and interesting concepts on deck. Unfortunately, the execution falls short. With Kia’s attention to detail and quality work, the two companies could get together and give Tesla some real competition. Of course, I’m dreaming but it’s fun to think about.
I think this could work. One of the problems Fisker has, as most new startups, is the lack of a dealer network and questions of how will my car be serviced in 10 years. If people can go to their local Nissan dealer and see/purchase a Fisker it will be a lot more appealing.
FISKER , does not actually MAKE the Ocean vehicle.
MAGNA does ALL the Engineering & Production.
FISKER has Really CRAPPY software.
NISSAN brings , NOTHING to the table.
But no one is saying Nissan is buying Fisker, and if Nissan did the combined cash burn would kill Nissan before they got any new EVs out of it.
Magna Steyr is (or was) building Cars for many brands like Mercedes bmw. They are mainly an assembly company, they don't develop the cars, so if the design is bad or the components are poor quality you can't blame them.
Nissan has dealers and could manufacture them. Nissan may be thinking that they are getting a shortcut to EVs.
the Nissan ARYIA is Engineered really CRAPPY.
They already know how to build EVs they've got the Nissan Leaf
@@13thbiosphere the leaf is outclassed by most EVs. Low range and slow charging. You can drive them around town but they don't compete with ice.
sounds like Nissan is on track to become bankrupt ....don't even have a long range electric hybrid... Toyota hybrid can go electric only 100 kilometers and then an additional thousand kilometers using ice so they'll be in business for a while@@user-fh1hk7kd4y
@@13thbiosphere the Leaf could have been a great car but Nissan never improved it.
At first, it sounds crazy. Then, as you dig deeper, it's possible to see the potential for both Nissan & Renault in the longer term for a relatively small outlay. Always remember, you are buying the technology and the knowledge as well as the product itself. This is worth far more.
Magna makes the G Wagon for Mercedes it is considered top of its class, so Fisker did no wrong having them mtg the car. As for Battery issues causing fires it would depend on what Magna is using on the Ocean.
G Wagon???? If it didn't have the 3-pointed star on its hood nobody would buy it. It's a rectangular box on wheels.
JAG is KILLING the iPace , thats made by MAGNA.
The models produced by Magna Steyer are Jaguar E-Pace and I-Pace, Mercedes Benz G-class, BMW Z4 and Toyota Supra. And now also the Fisker Ocean.
The Austrian Magna Steyer is an experienced car manufacturer. It's not the build quality of the factory.
In the case of Fisker, the car was launched six months too early, because the software was not yet finished. This is now being worked on with updates according to a tight schedule.
Only time will tell whether that will be enough to survive the start-up phase.
EXACTLY and that ipace won electric car of the year when it came out. It's not horrible it's only outdated. magna Steyer is a great company
Also develops electric G wagon, there are videos of offroad testing.
Amazing offroad capabilities.
JAG is KILLING the iPace in 2024.
We uses to say this is a “hug of drowned” here in Brazil.
If Fiskar has a good design, it could be a good deal for both. Nissan brings production capability that Fiskar probably can't achieve or source elsewhere. And Nissan can probably no longer afford a major breakthrough design effort. Their respective strengths fill in their respective weaknesses nicely... assuming that the Fiskar design is in fact good, and producible profitably by an experienced manufacturer. All big ifs, but what are the alternatives for each? There may not be better options for either. And it could perhaps even work.
I agree. Having Magna Steyr build the cars in Austria is very expensive. Nissan has excess capacity. Manufacturing of the Ocean and other Fiskars could be moved completely to Japan and produced in quantity and still probably be cheaper than building in Austria. Plus Nissan will surely be allowed to make their own iteration of the Ocean (and others) which would be an easy way fo them to get more EV models. BTW Magna has built a lot of good and famous cars over the years including Mercedes Geländewagen and BMW Z4. You should really look to Jaguar as the cause of the i-Pace being junk.
Fisker is High risk but so was Tesla. They lost money hand over first. If they can escalate the timeline of the truck, it might be a winner
Fisker lost 10x more than Tesla in half the time.
@@davidbeppler3032 and brought a car to market in half the time. Since EVs have been proven, maybe it's a better risk
Fisker already went bankrupt once and closed shop. This is fisker 2.0 but with the same investor scam. CEO and founder's are billionaires now. Repeat.
@@larryc1616 Hmmm I wonder how much Henrik has made so far. Hmmmm.
except , TESLA is the REAL Deal + w/ PROFITS.
Fisker is a FRAUD company by Heinrich. (not even an Engineer) , Marketing guy......lol.
You might as well. They aren't competing with each other directly and Nissan has a network they could sell though...
4:25 You may not know this, living in Australia: but utes are not available in North America.
Due to the way CAFE standards work (larger vehicles have looser emissions standards): there is a lack of small and medium pickup trucks available in general.
But since this UTE is going to be fully electric: the CAFE standards are not a factor.
With costs going up: I think there may be a large market for a small pickup/ute (for the right price).
FALSE , they sell the KANDI K32 in North America , its a Electric UTE for $38,000.
and a man in the USA imports CHINESE UTE's to USA and sells them , the Chang Li TRUCK .
@@markplott4820
There's always crazy people on the fringes doing things like that, but none of the major players are doing that... at least not yet.
Fisker produces a car which is mostly ready for prime time. Their top management has money management issues. Nissan may be able to "tweak" the design with no major changes, begin production in the US, and stop the hemorrhaging of money from the management portion of Fisker. Mr. Fisker may be a fine designer and marketing guru, but he is at least five years away from earning a Mary Barra level salary. So is Mary, but that's a different story.
It could be a salvation for both. Fisker has cool designs and Nissan has the manufacturing capacity and distribuition network. In this case, 2 wrongs might make a right.
That would sad to see fisker going dead this time…. With a nice not that expensive car.
I actually think this could be good for both companies. Nissan can build much better Fiskers than their current builders, and if Fisker shares their knowledge on EVs with
Nissan, that could make their EVs better too. So rather than a bail out of one or the other, a partnership instead.
It will definitely be interesting to see where this goes.
Nissan could use Fisker platform to produce electric Nissan pickup
Nikola Badger.......lol.
This move by Nissan does make sense. I heard that the collaboration between Nissan and Renault over developing EV technology isn't going that smoothly. The French can be difficult to work with, you would know that Sam because of the way that the Australian contract with the French shipyard to jointly build submarines end up.
If Nissan can get Fisker's technology and designs, maybe tweak them a bit and make them in the US that could work out well.
Totally different. The submnarine affair was that the Australians realised that they needed nuclear powered subs to cover the very long distances around their coastline and the Pacific. That meant turning to the UK and the US.
@@rogerphelps9939 Things went wrong before that. At a meeting shortly after the contract was signed, the French wanted to redesign the submarine, they were patronising towards the Australians, they wouldn't help the Australians set up manufacturing facilities in Australia as was agreed in the contract and the costs were rising. Things started to go wrong from the start.
The French were warned that things were going wrong.
The Australians were disgruntled and on reflection they realised that they had signed up for the wrong type of submarine. I think that they contacted the Americans who brought in the British and the preliminaries were agreed at a marque in Cornwall and Macron could have been in a nearby marque.
I bought 1000 Fisker shares on Friday. Might have been a good move!
Fisker bankrupt year 2025 😢😢
@@mikafiltenborg7572 I should sell then
Makes sense. Nissan can just take over Fisker and give Fisker shareholders stock in Nissan so it won't really cost them anything.
The real problem will be making money. Nissan might be able to help them make the cars efficiently and would gain valuable technology (or they both may go out of business together.)
It's the factory that matters. The product is a prototype without a factory that can produce it at a cost well below the sales price. Nissan may be able to help with material costs as they buy in large enough quantities to get better pricing than Fisker. Nissan manufacturing engineers may also be able to cut some fat out of the Fisker factory. The key is to get costs down and that takes engineering and volume.
I actually like this match. I’m a huge Tesla bull and I actually like the Fisker ocean, they made a decent looking SUV and I wouldn’t mind getiing my hands on one to give it a try.
too bad FISKER has CRAPPY quality.
Are you lost at sea, Little Boat? Pull right up alongside the Titanic, we'll see you across 😏
Detroit? Already sunk. Nissan will survive, it's Japanese.
Nissan had such a good head start with the leaf and they blew it. Just keep the leaf as is, but add an active BMS and some upgrades to connectivity that so many people care about and I know I would have considered buying one instead of the Chevy Bolt. Hopefully these two companies can cover each other's weaknesses.
You haven't read the latest Nissan earnings or heard about any financial news concerning Nissan and Renault... Anyway, Nissan's net equity is 42 billion dollars... To prepare a platform for a car like Alaska, you need at least 1.5 billion dollars... So for 400m, Nissan is going to buy part of the rights to produce the Alaska as their own and pay a percentage for each sale to Fisker... It won't be the first time in automotive history... In addition, Nissan earned tons of money lately because of a deal they made with Renault...
When the SUV craze started here in the US, some manufacturers were caught with their proverbial pants down and had to act quickly to stay in the game. Honda wasn't ready yet, so they worked out a deal with Isuzu to sell one of their SUVs (I think it was the Rodeo) as the Honda Pilot for the first year or so. I'm surprised more legacy automakers haven't done that with EV startups that have done a lot of the legwork ahead of time.
I actually was thinking about this.
I think its actually smarter to not jump onto every new thing.
I started thinking about it, and in hindsight being late to innovations in certain industries is bad.
However you normally only hear about companies that failed to get on the bandwagon soon.
One thing to consider is all the new things that were thought were going to blow up actually didn't. Lots of times there are headlines about how some new game changer will break the stats quo. However most do not and they fall into obscurity.
One thing I can think of is the digital gouges in the late 80s. People probably thought that would have taken off but didn't for another 20 years.
Point being companies do keep a eye out for what the next big thing is. But lots of new stuff ends up not going anywhere and forgotten about.
@@baronvonjo1929In the case of some legacy automakers, especially in Japan, they either bet on the wrong horse (hydrogen fuel cells) or decided that EVs were never going to go anyway and did nothing in that space. Toyota and Honda, for example, both spent well over ten years and billions of dollars on hydrogen fuel cell development and after all that time they have almost nothing to show for it: In the entire US there are only about 57 hydrogen fuel cell stations and all of them except one are in California. Combined, Toyota and Honda and a few others sell less than 10,000 HFC cars per year. Hyundai also developed HFC cars, but they did something that the others did not: They also invested in BEV technology and as a consequence they are miles ahead of the rest of the Asian market. The sad thing is, on paper, HFC looks like a dream: Refill in about the same amount of time as an ICE car. At a time when BEV cars were taking 45 minutes or longer to recharge this seemed like the answer, but they've taken so long that BEVs have almost caught up: Hyundai and Kia EVs can charge to 80% in less than 18 minutes and that number will continue to fall.
Anyways, yeah, it wasn't super obvious that BEVs were the way to go but even after Tesla and others were showing that it can work, some companies still refused to see the light. I hope they are able to catch up and prosper.
You always Hate on Ipace. I have one and love it. Have even ever driven one?
Other than the charging speed, the Jag iPace doesn't seem that bad at all: ua-cam.com/video/3huobbAsAZU/v-deo.htmlsi=V4aFWmj7tmDC01ts
Nobody has, it was not mass produced.
Ummmm, JAG is KILLING the iPace in 2024.
My daughter has just leased a s/h iPace. A great quality car, just not worth the high price.
JAG is KILLING the iPace in 2024.
I hope she doesn't have the reliability issues reported by many
Nissan is part of Peugeot and Citroen conglomerate, so Nissan is not going bankrupt. This is the cheapest way to expand an ICE manufacturer’s EV line up and save billions on R&D. Good for them.
Nissan is not part of Stellantis, of which Pugeot and Citroen brands are a part.
You might be right, I mean nit that they won't be bankrupt, but yes, cheaper way of acquiring EV tec and built their own from that platform
Nissan is actually nothing to do with Stellantis and its collection of underperforming brands. It is however part of an ‘alliance’ with Renault, holding 15% of its shares. More recently Mitsubishi became the third brand in the alliance, but is of far less significance.
Imo Nissan is getting a cheap deal on better EV tech, since their battery tech and range has never been optimal from the start⚡️😉👍 Kind of what BMW did with Range Rover to develop the X5...
NISSAN IS COOPERATING WITH RENAULT, NOT STELLANTIS!
Fisker Ocean the #2 car in top10 ev range, Nissan is nowehere seen in the top 10. how can you not see the deal is fair? to pay 400m to partner with fisker is a bless to them and a finally a great business opportunity for fisker.
That pickup is nice,,bring it on 😊
Its does not makes sense why you would try to sensationalise someone who trying to support an EV manufacturer. Surely the more the better for consumers? Great for Japan.
I watched that review that said the fisker Ocean was the worst car ever. Most of what he said highlighted problems that likely can be fixed with software updates. He was particularly mad that he couldn't get a stable Bluetooth connection with his phone. He also said the car really had its strong points and uniqueness, honestly I think it would be cool to own one of these someday if they ever iron out the bugs. I'm glad then it looks like they're not going bankrupt.
So if the company ends up being successful will you also make a video saying you were terribly wrong 😅
Nissan/Fisker wont lead to anything but FRAUD.
And admit who was paying you?
What stupid conclusions in this video. So the fact that Magna Steyr in Austria is building the Ocean makes it inferior? And the fact that Magna builds Jaguar E-pace makes Magna a bad company…? I would state that Magna Steyr and Valmet are excellent car production companies with excellent quality of their operations. However crappy English car construction is nothing new and the actual reason why the English car industry is either bankrupt and out or in foreign hands of which the Germans’ seem to be the most beneficial choice. Indian hands seems to be less of an advantage which is why the entire Jaguar brand including E-pace is crap down the toilet. No blame on Magna.
In the case of Nissan+Fisker it might be the most progressive scenario for both companies. Nissan has the production capacity, the logistics, supply and dealer network. They lack proper EVs since Leaf is garbage. Fisker has the EV models and the exciting design.
MAGNA is inferior, JAG is KILLING the iPace in 2024.
Why not? How much money does it take to develop an EV platform - if Nissan gets Fisker for cheap, it might get Nissan a leg up. Rather than developing a new platform from scratch.
Nissan was light years ahead with the Leaf and could have been a contender taking on Tesla. Instead, they threw a good startup into the toolbox and appear to be starting from scratch.
I don't like Fisker myself (until they fix their software) but you have to be fair when you mentioned who manufactured their vehicle, you can't blame Magna for Jaguar bad design, Magna is only a manufacturer who manufactures for the following either full car or parts:
BMW, Daimler, General Motors, Stellantis, Ford and Volkswagen.
As an Austrian, it makes me very sad that Magna Steyr produced such inferior cars.
Also since I was really hyped for the Fisker in the beginning because it has some good approaches.
btw the "Steyr" in "Magna Steyr" is not pronounced "steer", but rather "SHT-ayr"
You have right, all carlovers in Europe knows what Magna Steyr stands for, but even wee got the Internet there still is a long way to Australia I really don't know a lot about Australia as Sam don't know a lot about Europe. Maybe therefore I don't have my own you tube channel. 😊
Don’t believe everything you read or hear on the internet. There’s no automaker that builds them perfect all the time. The vast majority of vehicles produced by Magna are high quality and include the Mercedes G-wagon. Do your own research before you take what someone says as a fact.
Would need to stop financial losses and manufacture vehicles in large numbers to serve a purpose. Batteries that do not overheat and catch fire would be an extremely good idea.
Well, Marcus was actually on the fence about the Fisker he tested. And he gave many reasons why. The vehicle, its design, its specs are actually good. They're just competing here in the US with Tesla who has the Model Y selling for a little cheaper and who can drop the price on the Model and still make a decent profit. Fisker doesn't have that kind of wiggle room. So you have in Fisker a really compelling vehicle but Tesla has a stronghold on the EV market share at the moment.
As far as Magna, again...The Jaguar fires, like the Bolt fires have more to do with battery and battery provider than the company simply putting them together. But like GM, it's going to be Jaguar getting all the negative press and having to take responsibility for their total product...battery pack and all.
As far as the deal goes, I suspect Fisker owns the design of the truck and Nissan will be partnering with them for the design by buying/bailing out Fisker with a sizable stake in the company. Nissan will build and manufacture the truck. The Ocean will most likely continue to be made by Magna.
Marcus said it was the worst car he ever tested, and you call that being on the fence? Nissan doesn’t have the money to bail out Fisker, and Fisker has nothing to offer when it comes to the Alaska, that is just some CGI doodles on a computer. Prototypes are easy, except for at Fisker. There is no chance this fantasy becomes real.
@@tribalypredisposed
That was the clickbait title, not what his actual assessment of the vehicle was.
He liked a lot about the vehicle but the things he didn't like were deal breakers for him.
Other people wouldn't be so bothered by the things he didn't like.
The fisker was running an old version of software fisker tried to update before the test and were upfront with him. He refused to wait for the update install.
@@jimthain8777 That was literally what he said during the video, I watched it. Either way, where are those fictional 65,000 reservations Henrik Fisker claimed existed a year ago? is the broke Nissan really going to bail out Fisker? How much appetite do you have for being lied to by Henrik Fisker and why do you like it?
Fisker has less cash on hand to start Q1 than they burned in Q4...and there are lots of better EVs for the money from financially sound companies.
@@Popdog76 So you think that cars can be ready to sell to customers, but not ready to be reviewed? I don’t. If you put your product in public hands, you better believe it is ready and good enough. Fisker will always have some software update coming soon, well, at least until they enter bankruptcy.
Makes good sense, Nissan take over building these cars so reducing overheads assuming they can manage to find the money to fund a buy-in to Fisker. Personally I would buy the business and bin Herr Fisker ASAP
Fisker seems to be a good designer but sucks as a businessman.
More of the CFO ( his wife )
@@jamesvandamme7786 Yes, the only thing wrong with Fisker Inc, is the Fisker family
Nissan has the dealer network
And manufacturing capability.
Nice looking ute.
The dealer network is of itself a threat to the sale of EVs as they see there is little servicing they can charge for over the life of the vehicle.
The dealership is a liability!
@@JoeyBlogs007In the USA.
$400m is not a lot of money in the automobile world. Probably Nissan sees the Fisker SUV as a bargain - save them some equivalent R&D cost to develop one of their own. That said, I do not understand why Nissan could not continue developing its Leaf, which was one of the most successful EV's. Update the battery tech, extend the range, introduce a crossover version on the same platform.
While this looks like madness, there's a kind-of genius to this. Consider: if you're a legacy auto maker, and you need to pivot to EVs, and you've got no EV capacity, no EV experience, no EV tooling, nothing ... you can buy an EV company that's going bust. There are so many EV company going *pop* right now in China, who make perfectly good EVs, this has got to be worth thinking about. Will it work in this case ..? Errr ... I doubt it. But as a concept, it's rather clever, and I don't think we've seen this strategy before. Interesting!!
Nissan has the Arriya and was building the Leaf, most of Fisker is built by Magna in Europe.
but Nissan does have EV capacity and experience.
Sounds like he’s salty and jealous.
Why not buy Fisker after bankruptcy, when you don't need to take over the debts.
Salty and jealous....I can see it in your asymmetric face...
Whenever I hear about Fisker, I can't help but think back to how Jeremy Clarkson intentionally mispronounced the name as "Fister"...
Nissan is buying Fisker because it got advice from Mary Barra. LOL.
MARY , thought the Nikola Badger was REAL.......lol.
That reviewer said the fundamentals were good. It was the software and strange design choice he'd issue with
With the rise of the Chinese auto industry there are far too many car manufacturers in the world considering the fact that large mega factories are needed to be able to produce a profitable vehicle
I used to work for a retail chain of electronics stores. They were losing money hand-over-fist and heavily in debt. How did they deal with this? By buying another retail chain that was in even worse financial shape. The result: the whole company went out of business. Needless to say, I'm experiencing some serious Deja vu over this Nissan/Fisker deal.
Are you saying that cars are catching fire because they are made by Magna? If the Jaguar car was made in house by Jaguar it wouldn’t catch fire ? Are you concerns that Magna could come after you for defamation ?
This guy has gone crazy he is mud slinging at everyone. Very dangerous.
I told everyone Fisker was a scam from the jump😂. The same way Henri Fisker scammed the US taxpayers is the same way he scammed this latest round of investors.
I think this is a good thing for Fisker and Nissan. Magna Steyr is building the Ocean and Nissan will build the Alaska. Having the beauty and features that Fisker will bring to Nissan will be great for both parties.
YOU DONT UNDERSTAND. ITS CONFUSING. THAT BASICALLY SUMS IT UP FOR YOU.
Totally agree that guy understands nothing a real clown
EVs do NOT require dealerships. Dealerships make money through repairs and regular services. EVs need no service and rarely require repair. A simple crash repair and self sales facility is all that's needed - NOT Dealerships filled with commissioned sales staffs.
EVs have passive suspensions, not resistive suspension that forces parts to wear and break. No oil or spark plugs or exhaust or fuel systems that require constant service and repairs like I.C.E. cars. NO Dealer Network required. NONE !
I also think there are going to be more deals like this in the industry. We may see some surprising pairings as we go forward.
Don't knock it, as this will make lots of content for your channel, Sam.
Who’s going to save Nissan?
The people who apparently didn't car about the chronic failure of their CVTs.
FISKER. MAYBE WATCH THE VIDEO
Lordstown 😂
Talk is cheap. Indeed! 😊
iPace may not be the best electric car, but it was very early on the market. Except for the Tesla Model S & X.
Audi etron got to market one year later.
The battery problem is probably mostly related to the battery manufacturer.
I would say that the major problem with the iPace is its poor energy efficiency, the same as with the Etron.
Second, the design was too much of a separation from the jaguar heritage.
Look at the Etron; the only better-looking Audi is the Etron GT, the sports car.
But in the Jaguar lineup, iPace is probably the ugliest one.
JAG is KILLING the iPace in 2024.
throwing good money after bad, always a sound business decision.
May not be the case.... Nissan may already have a junk status so it could be bad money after worse.
The Ocean doesn’t compare to Tesla Y, better in every way at least to my liking. Looking forward to seeing them at Nissan dealers in the near future.
Tesla fanboy
Yes fans of the #1 car manufacturer in the world with the best selling car in the world in 2023. I'm a fan of #1
@@larryc1616Right but the Model Y looks like a turd. Who wants to be seen driving round in a turd.
@martinmcnulty8155 you must be the type that thinks Marjorie Taylor Greene is a beautiful babe. That's McNutty!
@@larryc1616 That's ironic doesn't Elon Musk support Trump and the Republicans?
I do not think that you know Magna Austria - they are a high quality care producer - otherwise Aston Martin, Merceds and BMW would not build cars there.
I have looked at all car manufacturing debt and nissan is one the lowest in debt .
That’s completely unfair to label Magna in the way you did. They are a leading world class company that is supporting many high end brands. I don’t know how/why you said this? I can’t see the premise or point your making?
NOT anymore.
JAG is KILLING the iPace (made by MAGNA).
the Fisker OCEAN is a Garbage poorly built car, also by MAGNA.
I think the Electric Viking will one day regret his criticism. Karma is a bitch as Henrik Fisker would say.
One question, have you sold your stock with fisker or still maintain them?
It’s pronounced: Magna schteia. (Magna Steyr). They are like an EMS, just a manufacturing service company . They also built the bmw 5 series
They also build the Mercedes G Wagon.
Maybe something happened? or Nissan pulled out? - Fisker shares 48c now - down from 75c 2 days ago
Nissan should rethink this. It was only a matter of time before Fisker went belly up. A strange model mix and car designs that were not cohesive enough with weird shapes and inconsistencies. Their designs were not revolutionary main stream which is where they should have been as a new car manufacturer. Also, this then did not prepare them for the inevitable decline in electric powered car sales that has happened worldwide due to an almost complete lack of infrastructure to support them.
seems like you are trying to justify your short position hoping you won't have to cover. carvana also had the same warning but look where that is. Fisker owns the platform magna produces the platform for fisker. if nissan becomes the producer magna no longer will be able to produce it
Sam - Nissan-Fisker is a great combination. I can’t believe that you are talking this way. Nissan is nowhere in EVs except for the age-old leaf. This deal put Nissan at the forefront of the EV market and with its dealer network and manufacturing expertise, this deal is a win-win for everyone!
Yep. I was a little taken aback at Sam's pessimism on this potential merger. I actually like Fisker's designs and quirks. Marcus Brownlee also surprised me with his throwing Fisker under the bus and repeatedly driving over them in his review.
If they can straighten out their issues with Nissan and their partners. . . .I know it's a big longshot, but no risk, no reward. I wish all involved the best of luck.
Don't worry the only reason he made this video is because he is paid by Tesla.
@@martinmcnulty8155 🤣 I like Tesla, too, but I'mnottheirpayroll. I don't think Sam is, either.
Bogus view. Yes Nissan has 51 Billion debt but this bozo doesn't mention that all big auto companies have higher debt than Nissan. I mean all - Toyota, BMW, Mercedes, Honda, Hyundai, GM, etc have more debt than Nissan. So the basic claim that Nissan is in trouble is bogus. And hence rest of the review.
The stock is so cheap that it has to skyrocket. It went up around 7% after hours last Friday.
Nissan is making money despite the debt. Positive net earnings.
Nissan made a 221 billion dollar profit in 2023
Nissan has gone from net loss in 2020,2020 to net profit in 2022,2023, so they are in a much stronger position financially in terms of cashflows.
Analysts rate Nissan as a strong BUY.
@JoeyBlogs007 the analysts disagree w the Electric Viking! Who knew?
will it be worth buying stocks on fisker if the deal with ( Nissan )goes thru ?
Would you invest in Joe Biden to be the next Hollywood Super Hero?😅
It shouldn't be a buy, it should be a merger.
Nothing wrong with this going ahead, after all, if Nissan is as bad-off financially as you say it is adding some more debt won't hurt them and with some luck there is money to be had. Fisker has done the hard work so it is understandable that Nissan is keen and I wish them luck.
Nissan has $19 billion cash in hand. This guy doesn't know Nissan's finances.
@@emikomina I guess it depends on his sources but even so he should be more diligent.
The blind leading the blind…😂😂😂
When I see how ugly the Tesla Y is I'm thinking that it's the people at Tesla who are blind.
Imo , Nissan could pull it off. Come in, get the technology, iron out the building process, and lower the pricing to where the cars are affordable. Now lets see what actually happens. 😅
Sam, it happens all the time. Throughout the 90’s companies were merging their way to oblivion. I know of three US companies struggling on the verge of bankruptcy that merged with high hopes but only ended up prolonging the agony before they all went under. It’s like a way for consultants and lawyers to make money on failing companies.
Knee-sawn Knee-sawn, not nissin ....
This guy is paid by Tesla.
Mister Fisker? That was actually true at some point.
@@rowanbroekman3929 - Yep, Tesla paid Fisker to design the Model S, but Fisker was designing his own car at the same time without telling Tesla. Tesla was unhappy with the design Fisker presented and they separated ways. It's unclear if Fisker was taking Tesla money to design his own vehicle - clearly there appears a serious conflict of interest and it likely delayed the Model S program by a year or more as they then brought Franz in to do the design in-house.
First things first cancel the Magna deal, Nissan is an automaker. Invest in a not too large factory that uses unboxing methodology, then scale up production later. Let both brands share same design but for different markets, give the deal some time to pay off, may be years even, patience.
Remember what Munro said about Fisker company.
He said very positive things.
Why would Nissan create their own EV's when they can buy Fisker technology and design? It does make sense, but when Fisker loses money on their EV's how is Nissan going to change that?
Nissan does have the Leaf and the Ariya so they do have their own EV technology anyway.
Fisker is NOT an Engineering Company.
Heinrich is no Enginerer. is a MARKETING guy. a FRAUD.
Fisker is NEW Nikola.
@@markplott4820 Fisker was born in Allerød, Denmark. As a young boy he became interested in cars after seeing a Maserati Bora on the highway, and soon started sketching designs in notebooks. He graduated with a degree in transportation design from the Art Center College of Design in Vevey, Switzerland, in 1989.
He is NOT a marketing guy by education as you claim, but does have Design Engineering credentials.
@@rogerphelps9939 Please don't mention the Nissan Leaf for it is a piece of junk that potentially catches fire at level 2 charging since it did not have any battery cooling during charging. Horrible product.
Since the LEAF's LBC (lithium battery controller, also called BMS for battery management system) throttles charging current when the battery is warm (hot), however without any cooling the systems allow the battery to overheat.
Wrong. Not a single Leaf in the UK has ever caught fire and there are a lot of them around. When it was introduced it was a ground breaker. Here in the Uk the Leaf was well ahead of Tesla. @@mauriceharting5877
Definitely not just another partnership to hide how outdated they are in the EV transition. Just like that grand partnership between GM and Nikola which if I remember correctly was very long lasting and very beneficial to both parties.
I still like my Datsun with its Kmart plastics. At least it was durable.
What happened with Fisker’s partnership with Foxconn to manufacture their cars? Fisker cars were supposed to be built by Foxconn using their MIH open architecture.
Foxxconjob is Fraudulent.
Their purchase of fisker will become a mistake that hurts them in the long run
Never saw a more biased video from electric viking. The Ocean is a great car, except the software, but since v2 of the software there are nearly any bugs left. The jaguar issue has nothing to do with Magna Steir, they build mostly BMW and Mercedes and nobody complains about that. Of course any EV startup is in trouble right now and delays and sales figures have been a concerning issue. But the main reason behind the troubles are the financial markets. Fisker has the biggest percentage of short sellers of any auto startup.
Nissan saving Fisker. Like someone who can’t swim diving in the sea to save a drowning man…
Fisker is great at designing, need help to run the company. Fiskers pickup are the best looking pickup and a sensibel size, would like to have one here in europe if it comes to reality.
Fisker NOT Engineered for SAFETY.
I really hope so. I'm a huge fan of the Ocean and will buy one if the company shows it will survive!
BTW, if Nissan also allows Fisker to building at their plant in Mexico, that's a win-win!!!
That's the problem. A lot of people don't want to buy an Ocean if the company isn't going to survive, but the company won't survive unless people buy the Ocean!
why ? OCEAN is such a CRAPPY built Vehicle.
@@JustWasted3HoursHere I get that, and have put some thought into the leap of faith, but I just can’t justify dropping 65k on a car that may not be able to be serviced in a year.
Hears to hoping that they get that lifeline
the only value to nissan in buying into another EV manufacture is the vertical tech integration, ie unified software platform for the whole car. I dont really know what value Fisker brings to the table.
Sam...brother i think you are not giving the Nissan/ FSR deal enough respect....the synergies are undeniable...look at where Nissan has their dealerships...
Just another youtuber being paid by Tesla,to talk trash about the competitors.😂
Tend to believe it would be a good idea to have a master switch to disconnect batteries in electric vehicles from all vehicle electronics -if not charging to reduce any potential fire hazard. If owners wanted to be able to do that.
Nobody would bother to do it, plus they need to be designed to be protected from short circuit. And maybe buy good batteries.
They are when the car is off.
Car electronics when off run off the 12 volt battery.
Occasionally the 12 volt battery gets charged from the high voltage battery to replace any charge that was used
the fires are generally from within the pack, on the BATTERY side of the contactors(disconnect), not from any electronics
Why when there has been limited fires due to the actual battery. Stop sharing fud
The electric miracle is slowing down in many parts of the world, with lack of charging infrastructure being the main concern. Nissan is still going with hybrid technology which is the way forward if you ask me. Can't see them going under just yet. Buying Fisker would be an easy ready-made route into the struggling EV market. They would save biilions in development costs. Could work.
I usually love your channel but Marquez reviewed a car with old software. That’s Fisker’s fault for but Marquez should review it againz. The Ocean is ready to go and available. Any legacy company would benefit from rebadging the product
Yes, but who is going to save Nissan from going bankrupt?
Lordstown 😂
Nikola may be able to provide hydrogen vehicles that can perform like a "rolls".
@@mikafiltenborg7572 no good I’m afraid Nissans Factory is at the top of a hill 😎.
JP gov... 🤣🤣🤣
@ABa-os6wm No. They'll have to bail out Toyota. They're too big to fail. That's all they can afford.
Why you call him Énrique FIsker? His Name is HENRIK. He is from Denmark. not France. just say it as it is spelled! BTWMarques Brownlee. Did'nt say it is the worst car he has ever driven. it is the worst EV available because of faulty software. when the software gets better, then not much to complain about! in fact it has already become better in update 2.0 which no big automotive reviewer has tested.
100% Fisker is a great designer. But couldn’t run his business if his life depended on it.
Kia would be better suited. Fisker’s got great ideas and features and interesting concepts on deck. Unfortunately, the execution falls short. With Kia’s attention to detail and quality work, the two companies could get together and give Tesla some real competition. Of course, I’m dreaming but it’s fun to think about.