How to Get Users and Grow - Alex Schultz, VP of Growth at Facebook - Stanford CS183F: Startup School

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  • Опубліковано 3 лют 2025

КОМЕНТАРІ • 68

  • @aemericenglish2417
    @aemericenglish2417 6 років тому +49

    1. Growth key is retention
    2. Network effect - people use what others use
    3. Build more category

  • @Eren-zl2uw
    @Eren-zl2uw 3 роки тому +12

    It fascinates me how knowledge like this is free on the internet, learning from entrepreneurs like Alex is so extremely valuable and people rather be watching Netflix all the time to entertain themselves

  • @jdavidson124
    @jdavidson124 7 років тому +39

    Very insightful - should be mandatory to go through this series before starting a startup

    • @lenso010
      @lenso010 6 років тому +1

      %1000

    • @sb-si3lf
      @sb-si3lf 3 місяці тому

      Yep! It should be mandatory to watch these before spending your own money.

  • @GraehamF
    @GraehamF 7 років тому +32

    One of my favs from this year's series.

  • @Zeangjpn
    @Zeangjpn 7 років тому +12

    Great presentation. Very thought provoking statement @ 24:53
    "The purpose of a Startup is to grow."

  • @lenso010
    @lenso010 6 років тому +5

    I watch people on youtube for long years. This is in my Top10 list. This guy has a unique shaped brain with filled so much useful information. Loved.

  • @justcx2024
    @justcx2024 3 роки тому +8

    1.Retention is very important
    2.Understand what's going on,identify the opportunities in that data you've understood,and then execute against it.
    3.Best of talks about making decisions with 70% of the data not 90% of the data.
    4.Move fast, focus on retention and have one key metric that you care about for your company growth.

    • @ultronsam1214
      @ultronsam1214 6 місяців тому

      I think that one key metric is known as North Star metric, right?

  • @richaprasad6737
    @richaprasad6737 7 років тому +20

    This was great! Please do more slides/presentation type talks like this instead of panels. Panels seem to have orders of magnitude fewer deep introspective takeaways to communicate.

  • @simonseverinoold
    @simonseverinoold 2 місяці тому

    Brilliant. I am sharing this with all founders in our accelerator.

  • @soumow
    @soumow 7 років тому +11

    My favorite lecture so far

  • @RoscaLion420
    @RoscaLion420 3 роки тому +3

    I did the math at 11:14. It was 800,000.
    1 (New User) - 1.3 (Churn) + 1.1 (Resurrecting Users) = 0.8 - Add the units and its 800,000.

  • @littlebrit
    @littlebrit Рік тому +5

    There were sending out a lot of spam emails. I remember I got 5-6 everyday asking to sign up. That time public email service users were asked to share they contacts list with the app, so that is how they got hold of my emails addresses.

  • @akshaykamathb2788
    @akshaykamathb2788 21 день тому

    1:29 I loved what D'Angelo ( Adam D'Angelo ) had to say, so that lecture, if you weren't here, I'd strongly recommend you go back & see what Adam D'Angelo said coz I could not emphasize his points on metrics more than enough

  • @ultronsam1214
    @ultronsam1214 6 місяців тому

    Looking forward to the day I will also be in Stanford to give a lecture as a Founder.

  • @mironic8134
    @mironic8134 7 років тому +1

    Great but anyone could help to clarify what he talks about at 15:29 and further. Is it about the curve that will become flat at some point so you may assume that it will be at the same level +100 days from that point OR it is that you may take curve representing the retention and use it to predict other metrics?

  • @ultronsam1214
    @ultronsam1214 6 місяців тому

    Talking about ''doing it the scalable way - finding correlation'' - can we refer to that as Cohort Analysis of Users?

  • @ultronsam1214
    @ultronsam1214 6 місяців тому

    As an early-stage founder currently reading 'Hacking Growth' by Sean Ellis and Morgan Brown, I can relate to what Mr. Alex said about using different retention metrics based on the category you're in. A Saas business retention metric may be different from an E-commerce's.

  • @glenngramling7799
    @glenngramling7799 7 років тому +6

    Alex, great preso. I am curious about the predictive curve you presented at 18:14. Is the denominator the total users in the cohort at any point in time or is the cohort time bound (30 days periods)?

    • @goryglory729
      @goryglory729 7 років тому

      Curious about the same thing. I don't quite understand why the curve gets noisy at the end.

    • @WashingMykale
      @WashingMykale 6 років тому +1

      Average daily spend / user maybe? So as number of users decrease, more volatility?

  • @Osher2160
    @Osher2160 3 роки тому

    can someone clarify how pink point in 18:53 calculated?
    is it total revenue from users signed up x days ago / number of user signed up x days ago
    OR
    total revenue of all users specifically on their x day of using / number of users signed up x days ago
    OR
    its something else and i dont get it..

  • @ultronsam1214
    @ultronsam1214 5 місяців тому

    Personalized communication is very crucial.

  • @ihsanmardini436
    @ihsanmardini436 Рік тому +1

    Great !🔥

  • @sangramgaikwad6330
    @sangramgaikwad6330 2 роки тому +1

    Pure gold

  • @NaftaliBudamba
    @NaftaliBudamba Рік тому

    Network Effect- User Values
    Platforms/market- OS
    Product Features- Categories

  • @andreybakalenko2378
    @andreybakalenko2378 7 років тому +1

    Do you know what Publication of Steven Tadelis he is citing at 37:04?

  • @tjc7524
    @tjc7524 6 років тому +2

    Tons of take home messages. Worth taking some time to digest.

  • @DrDizzave
    @DrDizzave 7 років тому +4

    Amazing Alex! =D

  • @cindyshen6425
    @cindyshen6425 2 місяці тому

    Reminds me of the Disruptive Innovation theory by Clay Christensen.

  • @mashah8104
    @mashah8104 7 років тому +1

    This is my analytical observation, not a criticism. I don't agree that "Email is dead for people under 25 in my opinion. Young people don’t use email." Youth use emails (but don't like it) as a communication channel at schools with teachers and at colleges with professors & lecturers and to send all homework and projects via email (it's still a good tool for teachers to distribute information to the mass), as well as with all official communications with school/colleges administrations. So, knowing this fact, it's still a good metric to have these users in mind, and it's a really good number of Facebook users.

  • @DB-mp8xi
    @DB-mp8xi 6 років тому

    Great lecture!

  • @letsgosean
    @letsgosean 6 років тому

    Brilliant! Thanks so much.

  • @ralphbautista17
    @ralphbautista17 6 років тому

    What lecture by Adam is Alex referring to? Can someone link me please?

    • @anbarnawar1666
      @anbarnawar1666 4 роки тому +2

      Hi!
      Probably this one-
      ua-cam.com/video/zsBjAuexPq4/v-deo.html
      I had to dig a little to find it ^_^

  • @Lucas94clay
    @Lucas94clay 6 років тому

    Awesome lecture. Would anybody know if Facebook would consider an advertiser who logs on, publishes a campaign to auto-renew, and doesn't return for a couple months, an active user for the months their campaign is spending but they are not logging on?

    • @mayssammichelleelkaii5072
      @mayssammichelleelkaii5072 5 років тому

      Interesting thought! I would assume so and would consider this as another metric on its own: understand from within the "pool" of active users how many tend to automate what and when.

  • @Textras
    @Textras 7 років тому

    Great talk.

  • @ThePantheonAI
    @ThePantheonAI 4 місяці тому

    within 5 years i will give a talk at stanford too.

  • @YannickSemail
    @YannickSemail 4 роки тому

    Who can build a better skinner box?

  • @empoweryouthsportsplay2367
    @empoweryouthsportsplay2367 5 років тому

    Awesome sauce.

  • @victortokaito125
    @victortokaito125 6 років тому

    new users - churn + resurrected users = new user growth

  • @Steve_Schafer
    @Steve_Schafer 7 років тому +7

    Smart guy

  • @Math_kru_earng
    @Math_kru_earng Рік тому

    thanks a lot

  • @dmytrofilatov42
    @dmytrofilatov42 7 років тому +1

    Slides?

  • @sekretdude1029
    @sekretdude1029 6 років тому +1

    @42:50 money line right there.

  • @freezepro
    @freezepro 7 років тому

    Wow, that's a level!

  • @Azural
    @Azural 3 роки тому

    take away from the atom bomb calc, "if you can't do or is impressed by simple math like that, that's your cue to hire someone who can"

  • @garrettwhite3677
    @garrettwhite3677 7 років тому +3

    why is Fantano puting on that accent?

    • @KD0MOO
      @KD0MOO 6 місяців тому

      😂

  • @assakurayoh
    @assakurayoh 3 роки тому

    By the way, best slide decks.

  • @umangshucool
    @umangshucool 7 років тому

    These growth metrics have been for a consumer facing internet company. A company doing B2B needs to track % growth of sales per week I guess. Happy to be wrong.

    • @AlexSchultzPaperAirplanes
      @AlexSchultzPaperAirplanes 7 років тому +4

      if you notice a bunch of the examples was around facebook selling ads to advertisers which is B2B. I was also involved in both sellers and buyers at eBay and so there was B2B there. This stuff generally applies well to both. The only stuff it really struggles with is enterprise sales, v. low frequency actions (buying a car) and recurring payment models. Even there though a lot of these techniques do work.

  • @gabrielfurlong4042
    @gabrielfurlong4042 6 років тому

    Empathy is given through data? you enlighten us. Los café internet era un market placer que subestimé cuando me invitaron a invertir. Entender el usuario ahí mismo pudo ser tan enriquecedor para hablar con ellos y oír sus intereses para mejorar el producto.

  • @thomas-sinkala
    @thomas-sinkala 4 роки тому

    Don't hire a growth team. The whole company's goal should be growth.

  • @macbroadcast
    @macbroadcast 7 років тому +1

    13:16 3-2-1 meins !

  • @lenso010
    @lenso010 6 років тому +1

    This guy is Niagara falls of knowladge.

  • @abdullahmre
    @abdullahmre Рік тому

    At the time now one new what sam is up to 😅

  • @kelvinjiang1238
    @kelvinjiang1238 5 місяців тому

    Sam Altman was not nearly as famous 7 years ago

  • @valor-one
    @valor-one 6 місяців тому

    Is it just me or he comes off as quite arrogant?