Content Breakfast: Personalizing Not Just for the Moment But for the Entire Customer Journey

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  • Опубліковано 2 лип 2024
  • In today's dynamic landscape of consumer preferences and digital interactions, personalization has become a cornerstone of effective customer engagement. From tailored recommendations to customized user experiences, businesses strive to deliver personalized interactions that resonate with individuals at every stage of their journey. However, achieving true personalization that extends beyond fleeting moments to encompass the entire customer journey presents a formidable challenge. This session delves into the complexities and nuances of personalization, exploring strategies and best practices for transcending momentary customization to create cohesive, meaningful experiences throughout the entire customer lifecycle.
    Meyar Sheik
    Global President, Insider
    Venkat Gopalan
    CDO & CTO, Belcorp
    CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Join our events to meet other industry leaders and learn the latest ecommerce and marketing strategies: commercenext.com

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