Apple Brand Design | Branding Case Study [Part 2]

Apple Brand Design | Branding Case Study [Part 2]
In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market.
Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.
In this 2 part video series, I take a look at the Apple brand strategy and how changing how the brand was perceived skyrocketed the company to one of the biggest in the world.
Part 2 covers Apple's external brand from logo to fonts and marketing to stores and draws a through-line from the internal brand in Part 1 all the way through to the product design.
Part 1 here - • Apple Brand Strategy |...
#applebranddesign #brandcasestudy #branddesign #branding
Jump to parts of this video
[0:00:00] - Introduction
[0:00:43] - Apple's Logo
[0:02:10] - Apple Colours and Fonts
[0:03:11] - Apple's Product Design
[0:04:33] - Apple's Messaging
[0:05:47] - Apple's Marketing
[0:06:54] - Apple Stores
[0:08:09] - Key Takeaway
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[@ElementsBrandManagement]

BRAND DEVELOPMENT RESOURCES
*How strong is your brand?* take our brand assessment and find out - bit.ly/2VksUSj
*Unified Brand Podcast* - Interviews and insights into growing your brand - spoti.fi/3sdg5nq
*Brand building course* - Learn how to build a magnetic brand that stands out from the competition
and grows your business - bit.ly/2Zw5dos

[@thirdrockjul2224]

I love the energy in my village Apple store! ❤

[@abigailpowlesland4796]

Very interesting video makes sense of how to do things the right way