Elements Brand Management
Elements Brand Management
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Luxury Brand Pricing Strategies | Behavioral Economics to Skyrocket Sales
In this episode of The Unified Brand Podcast, we sit down with Melina Palmer, a globally celebrated keynote speaker, CEO of The Brainy Business, and host of the wildly popular podcast The Brainy Business: Understanding the Psychology of Why People Buy. With over 170 countries tuning into her show, Melina has changed the way brands understand their customers and employees by applying behavioral economics.
We dive into:
• Why pricing is more than just a number and how to strategically influence customer decisions.
• Key insights from her latest book, The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy.
• Actionable tips you can use to apply behavioral science to your brand and stand out in a competitive market.
🎧 Tune in now and discover how to transform your brand with behavioral science insights that work - open.spotify.com/episode/3iCwOY2CEIawLIPWHNPFC5?si=905b35210e544148
🔔 Don't forget to subscribe for more episodes like this and hit the bell for notifications!
#BehavioralEconomics #MarketingStrategy #BrandBuilding #brandstrategy
[00:00] - Cotton Candy Grapes: A Unique Product
]00:22] - The Commoditized Grape Market
[01:01] - Hybrid Grapes: No Chemicals, Just Deliciousness
[01:43] - The Power of Branding: Cotton Candy Grapes
[02:35] - High Demand: Cotton Candy Grapes Sell Out Fast
[03:14] - Julius Caesar and The Verber Effect
[04:37] - The Problem with Constant Sales and Discounts
[05:42] - Quality vs. Value: Understanding Your Business Model
[06:39] - Defining a Quality-Based Business
[07:47] - Whole Number Pricing for Quality Brands
[08:39] - Rare Sales for Quality-Based Businesses
[09:47] - The Pitfalls of Misaligned Discounts
[10:41] - Scarcity Tactics for Quality Brands
[11:39] - The Value-Based Business Model
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BRAND BUILDING COURSE FOR THOSE LOOKING TO TAKE THEIR BRAND TO THE NEXT LEVEL
If you are looking to build an existing brand, start a side hustle or launch a completely new brand, we have put together a course that can help you to:
- Lay a foundation for your business to grow from
- Define your unique brand and what makes you different
- Define your target audience and audience segments
- How to use your positioning and differentiation strategy to your advantage
- Help you to stand out from the competition
- Unlock your brand's full potential
- Helping you to name your brand/products or productized services
- Define a compelling brand personality using archetypes
- Create a memorable, Iconic and Impactful brand
- And more
Sign up now and get your brand off to a great start - bit.ly/2Zw5dos
--------------
Do Feel like your brand could use improvement but are not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic, and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
www.elementsbrandmanagement.co.uk/schedule-a-call
__________
Want brand strategy videos designed to help you to unlock your brand's potential so you can stand out from the competition and create impact subscribe here - bit.ly/2A8kpif
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Website - www.elementsbrandmanagement.co.uk
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Facebook - bit.ly/3pJPwVy
Twitter - bit.ly/3aCHMAj
Listen to The Unified Brand PODCAST here:
iTunes: apple.co/3s6LM1C
Spotify: spoti.fi/3sdg5nq
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OTHER RESOURCES
How strong is your brand, take our brand assessment and find out - bit.ly/2VksUSj
Unified Brand Podcast - Interviews and insights into growing your brand - spoti.fi/3sdg5nq
Brand building course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - bit.ly/2Zw5dos
Переглядів: 60

Відео

Unlocking the Power of Pricing Psychology: How Pricing Can Transform Your Brand with Melina Palmer
Переглядів 34Місяць тому
Unlocking the Power of Pricing Psychology: How Pricing Can Transform Your Brand with Melina Palmer
10 Game-Changing Reasons to Rebrand Your Business | Rebranding Strategies
Переглядів 96Місяць тому
10 Game-Changing Reasons to Rebrand Your Business | Rebranding Strategies
Unlock Business Insights by Talking to Competitors' Customers
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Unlock Business Insights by Talking to Competitors' Customers
Brand Psychology - Unlocking the Secrets of Brand Love
Переглядів 692 місяці тому
Brand Psychology - Unlocking the Secrets of Brand Love
Science of Sticky Branding: How Cognitive Ease Makes Your Brand Unforgettable
Переглядів 1332 місяці тому
Science of Sticky Branding: How Cognitive Ease Makes Your Brand Unforgettable
Why Brands Like Apple and Nike Dominate - Cracking The Brand Love Code
Переглядів 1012 місяці тому
Why Brands Like Apple and Nike Dominate - Cracking The Brand Love Code
Explode Your B2B Revenue: Marketing Hacks from Nathan Yeung
Переглядів 352 місяці тому
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Brand Storytelling HACK: Win Awards (and Customers) Without Saying a Word!
Переглядів 5353 місяці тому
Brand Storytelling HACK: Win Awards (and Customers) Without Saying a Word!
Marketing and Sales Strategy - How They can Work Together With Gabriella Beyer-King
Переглядів 443 місяці тому
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Product Branding Strategy - [5 Steps to Rebranding Your Product]
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Build An Authentic Personal Brand With Emma Wainer
Переглядів 393 місяці тому
Build An Authentic Personal Brand With Emma Wainer
Brand Personality Examples: From Chill to Thrill (and Everything in Between!)
Переглядів 2634 місяці тому
Brand Personality Examples: From Chill to Thrill (and Everything in Between!)
1 Authentic Voice Isn't Enough? Communication Secrets | Emma Wainer, TEDx Coach
Переглядів 394 місяці тому
1 Authentic Voice Isn't Enough? Communication Secrets | Emma Wainer, TEDx Coach
Disney's SECRET Brand Experience Formula (Steal It for YOUR Business!)
Переглядів 1355 місяців тому
Disney's SECRET Brand Experience Formula (Steal It for YOUR Business!)
7 Common Mistakes Preventing Your Brand's Growth (& How to Fix It!)
Переглядів 805 місяців тому
7 Common Mistakes Preventing Your Brand's Growth (& How to Fix It!)
The Rebrand Revolution: Ditching My Past to Build My Dream Business
Переглядів 545 місяців тому
The Rebrand Revolution: Ditching My Past to Build My Dream Business
Content Repurposing Made Easy: How to Create 30 Pieces of Content from 1 Podcast
Переглядів 376 місяців тому
Content Repurposing Made Easy: How to Create 30 Pieces of Content from 1 Podcast
Demand Generation Vs Lead Generation Marketing
Переглядів 4336 місяців тому
Demand Generation Vs Lead Generation Marketing
How To Name Your Brand - 7 Brand Naming Sins To AVOID!
Переглядів 1346 місяців тому
How To Name Your Brand - 7 Brand Naming Sins To AVOID!
The Power of a Brand Vision: Transforming Your Business, Team, and Audience
Переглядів 876 місяців тому
The Power of a Brand Vision: Transforming Your Business, Team, and Audience
Building Your Personal Brand With Speaking
Переглядів 647 місяців тому
Building Your Personal Brand With Speaking
How Not To Rebrand - Twitter's Rebrand to X - [ Rebranding Failures ]
Переглядів 1547 місяців тому
How Not To Rebrand - Twitter's Rebrand to X - [ Rebranding Failures ]
Public Speaking Tips to Overcome Your Fear
Переглядів 327 місяців тому
Public Speaking Tips to Overcome Your Fear
1 Money Making Tip That'll Surprise You
Переглядів 1308 місяців тому
1 Money Making Tip That'll Surprise You
Strategic Business Growth: How to Maximize Profit and Crush Your Goals (2024 Guide)
Переглядів 459 місяців тому
Strategic Business Growth: How to Maximize Profit and Crush Your Goals (2024 Guide)
The New Tech Advantage: How to Innovate and Lead in Any Industry (2024)
Переглядів 559 місяців тому
The New Tech Advantage: How to Innovate and Lead in Any Industry (2024)
What You Can Learn About Brand Storytelling From Star Wars
Переглядів 8510 місяців тому
What You Can Learn About Brand Storytelling From Star Wars
Finding Your Unique Selling Proposition - Uncover Your Brand Spark
Переглядів 6810 місяців тому
Finding Your Unique Selling Proposition - Uncover Your Brand Spark
How To Create a Brand Positioning Strategy - [5 Steps to Stand Out]
Переглядів 65110 місяців тому
How To Create a Brand Positioning Strategy - [5 Steps to Stand Out]

КОМЕНТАРІ

  • @ratzebones
    @ratzebones 8 годин тому

    They don’t make them like this anymore ❤

  • @Aphamino
    @Aphamino 13 годин тому

    "No helmets" or face the consequences!

  • @g4zzam3ssi
    @g4zzam3ssi 13 годин тому

    Back when ads werent infested with black people

  • @hectorheath9742
    @hectorheath9742 19 годин тому

    ...and clever.

  • @jimgardner5129
    @jimgardner5129 День тому

    Eames chairs in the meeting room. Well, his anyway. Satisfying. Why only one, I wonder...

  • @Fujiwara_86_sti
    @Fujiwara_86_sti День тому

    If illegal things were legal

  • @Mini_zetzu
    @Mini_zetzu 2 дні тому

    Back when ads were fun😂😂

  • @Thatonetransgirlie
    @Thatonetransgirlie 2 дні тому

    Welsh valleys on a good day

  • @Dentalkstech
    @Dentalkstech 3 дні тому

    One of those cars gotta be from australia

  • @samcharo
    @samcharo 3 дні тому

    The BG music is loud and distracting... Great insights though...

    • @ElementsBrandManagement
      @ElementsBrandManagement 3 дні тому

      Thanks for the feedback we’ll look into reducing the BG music on future videos really appreciate you letting us know. Is there any content you’d like to see around brand strategy, design or marketing?

    • @samcharo
      @samcharo 3 дні тому

      @@ElementsBrandManagement I will reachout via email and share some ideas, thank you Chris and your team, learnt a lot today!

  • @Aria-cj5et
    @Aria-cj5et 3 дні тому

    IVE BEEN THERE! Dw I got jump scared too

  • @JacPac
    @JacPac 4 дні тому

    Disney is woke and soon will be broke.

    • @ElementsBrandManagement
      @ElementsBrandManagement 3 дні тому

      This is a short from a video that covers the brand Disney has built and how they did it, essentially what made them a great brand. It is for marketers, founders and business owners that are looking to grow their business. It isn’t a commentary on any political standpoint or opinion on it. In the full length video we do however discuss that Disney has lost their way as a brand precisely because they have forgotten their identity as storytellers first and foremost helping people to escape through story.

  • @lonebikeroftheapocalypse9527
    @lonebikeroftheapocalypse9527 16 днів тому

    John West had some awesome commercials.

  • @jayrobdapot
    @jayrobdapot 16 днів тому

    Emotional responses like “what a waste of perfectly good bouncy balls” and “I hope they cleaned those up” and “did they end up donating those” and “please be CGI”

    • @ElementsBrandManagement
      @ElementsBrandManagement 16 днів тому

      I’m sure they did and I don’t think it is CGI

    • @jayrobdapot
      @jayrobdapot 16 днів тому

      @@ElementsBrandManagement 🤣 I’m sure they did too and appears real. But that’s what went through my mind.

  • @nancychala4323
    @nancychala4323 16 днів тому

    Los niños se asustan con ese tiburón😱😱😱😱😱😱😱

  • @JugglingJuggalos
    @JugglingJuggalos 23 дні тому

    Holy shit, it's Garfield

  • @MrNaildriver01
    @MrNaildriver01 23 дні тому

    Great ad for one of the worst vehicles.

  • @Piradog-u1k
    @Piradog-u1k 24 дні тому

    First

  • @chrisoutlaw
    @chrisoutlaw 24 дні тому

    Such a great advert

  • @abigailpowlesland9381
    @abigailpowlesland9381 26 днів тому

    Its very interesting her use of those grape yes they are eye catching and yes the are very pricey but looking at the price it does stop some people from buying product

    • @ElementsBrandManagement
      @ElementsBrandManagement 24 дні тому

      They’ve effectively positioned the brand in a way that the price doesn’t matter

  • @richardsanders4624
    @richardsanders4624 26 днів тому

    Classic 👏👏👏😂👍

  • @naimetavsan2549
    @naimetavsan2549 Місяць тому

    🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🙊🇹🇷🇹🇷🇹🇷🇹🇷🤟🤟🤟🤟🤟🤟🇹🇷🤟🤟🤟🤟🤟🤟🤟🤟🤟🤟🇹🇷🤟🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🤟🇹🇷🤟🤟🤟🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷as bayrakları

  • @vivekbhati9989
    @vivekbhati9989 Місяць тому

    Thanks for this insightful discussion! Cold emailing is where it is at for demand generation. I have been using Filter Bounce, and I am impressed with their accuracy. A bounce rate under 1% is no joke, and it is saved me so much hassle. If you need to keep your email list clean, Filter Bounce is worth a shot!

    • @ElementsBrandManagement
      @ElementsBrandManagement 21 день тому

      Thanks for your comment and suggestions. Are there any others areas you'd like to see conent on?

  • @Deyvam1978
    @Deyvam1978 Місяць тому

    Awesome video! It is a reminder of how important cold emailing is for both strategies. For anyone who is serious about it, I cannot recommend Do You Mail enough. The automatic SPF and DKIM configuration took away a ton of my worries. If you are looking to ramp up your outreach, definitely try them out!

  • @SurinderSingh-tj9zc
    @SurinderSingh-tj9zc Місяць тому

    I really appreciate this video! Cold email can turn into a powerful tool when used effectively. I have been using Filter Bounce for a while now, and their accuracy in email verification is top-notch. Maintaining a bounce rate of under 1% has been extremely beneficial. If you are serious about cold emailing, Filter Bounce is definitely worth a shot!

  • @statusbro6659
    @statusbro6659 Місяць тому

    I gotta say, watching this video really got me thinking about how cold emailing plays a huge role in both demand and lead generation. It is like the bridge between getting eyes on your product and closing those deals! Having used Mystrika for the past six months, I have to tell you, their analytics are killer. It makes adjusting my strategies so much easier. Give Mystrika a go if you are serious about cold emailing.

  • @Navnath-wu9vg
    @Navnath-wu9vg Місяць тому

    I love how you guys explain demand generation vs lead generation! Cold email is vital in driving leads, no doubt. Mystrika has made my life so much easier with their seamless interface and analytics. I actually found them through a friend is recommendation, and I cannot believe I waited so long. If you are not on it yet, do yourself a favor and give Mystrika a try!

  • @nareshdas678
    @nareshdas678 Місяць тому

    This video is packed with great info! Cold emailing is such a pivotal tactic. Since I started using Do You Mail, things have improved so much. The ease of creating new email IDs and maintaining great deliverability gives me so much confidence in my outreach. If you are looking for something reliable, give them a try!

  • @YUVIBHAIGAMING-se6du
    @YUVIBHAIGAMING-se6du Місяць тому

    This video is such a great breakdown of the differences between demand and lead generation! Cold emailing can be such a game changer if you use it right. I have been with Do You Mail for over four months now, and the unlimited sending from multiple domains has really expanded my outreach. Definitely check them out if you want an edge in your email strategy!

  • @harilalsingh1295
    @harilalsingh1295 Місяць тому

    Great insights in this video, and it got me reflecting on my cold emailing journey. After switching from Smartlead to Filter Bounce, the difference was like night and day. Their real-time verification API really does its job well. If you are trying to maintain a healthy bounce rate, consider giving them a look!

  • @manuelvampiro
    @manuelvampiro Місяць тому

    Great and well defined. I appreciate your valuable information.

    • @ElementsBrandManagement
      @ElementsBrandManagement Місяць тому

      Thank you for your comment. Are there any other areas, questions or topics that you’d like us to cover in future videos?

  • @Darius_420
    @Darius_420 Місяць тому

    😅😅😅😅😂😂😂😂

  • @starwarsshorts6073
    @starwarsshorts6073 Місяць тому

    Love this 🙏🏻

  • @theunifiedbrandpodcast
    @theunifiedbrandpodcast Місяць тому

    It was great to have Kathy on the show

  • @theunifiedbrandpodcast
    @theunifiedbrandpodcast Місяць тому

    😂😂😂😂

  • @chrisoutlaw
    @chrisoutlaw Місяць тому

    This was a great podcast to listen to

  • @chrisoutlaw
    @chrisoutlaw Місяць тому

    Love this ad 😂

  • @Stary-BFBD
    @Stary-BFBD Місяць тому

    It's pronounced You AND ______

    • @ElementsBrandManagement
      @ElementsBrandManagement Місяць тому

      Yes it is but if I said to you the channel is you and Dave you would think it is UandDave not U&Dave the issue with that is when you have to explain the web address to someone how do you do it without mentioning it being an ampersand or when customer service for 10,000 time that day has to explain to someone that even though you say it UandDave that the support email is actually suppor@U&Dave.co.uk then you start to think what is the point of adding an & and rather just calling it UandDave in the first place or as I said in the video Ucomedy it is easier to say, spell, refer to friends and remember. Names with number, abbreviations and funny symbols are very rarely a good idea. We name brands regularly and this is one of the biggest mistakes you can make.

  • @ez_aref
    @ez_aref Місяць тому

    I love how you explained this ❤ Just adding a new information, the new logo was being misread as KN to the level that KIA had to focus on KN keyword as an important one for their SEO etc. I would say that this might be the only unexpected result that Kia has not considered, or maybe has expected and didn’t mind.

    • @ElementsBrandManagement
      @ElementsBrandManagement Місяць тому

      Thank you for your comment and glad you found the video useful. That is interesting to know and I can see how that would happen and be an issue

  • @theunifiedbrandpodcast
    @theunifiedbrandpodcast Місяць тому

    It was great having Jim in the podcast

  • @theunifiedbrandpodcast
    @theunifiedbrandpodcast Місяць тому

    Feels a little too far

    • @ElementsBrandManagement
      @ElementsBrandManagement Місяць тому

      Yes it is great if you are already a fan or have knowledge of the franchise but if not I’d be curious if anyone truly understood this campaign and if it worked in converting non Alien fans to want to watch the film

  • @theunifiedbrandpodcast
    @theunifiedbrandpodcast Місяць тому

    What’s the best way to increase recognition?

  • @theunifiedbrandpodcast
    @theunifiedbrandpodcast Місяць тому

    Great tip. A compelling vision can give you the drive and motivation to succeed and work towards that goal

  • @foodiebeb
    @foodiebeb Місяць тому

    Thank you so much for this.

    • @ElementsBrandManagement
      @ElementsBrandManagement Місяць тому

      You’re welcome, glad you found it useful. Are there any others areas you’d like to see content on regarding branding?

  • @chrisoutlaw
    @chrisoutlaw Місяць тому

    This is extreme marketing!

    • @abigailpowlesland9381
      @abigailpowlesland9381 Місяць тому

      depends on your audience it wont be every ones cup of tea its very confusing

  • @chrisoutlaw
    @chrisoutlaw Місяць тому

    Love this ad

  • @abigailpowlesland9381
    @abigailpowlesland9381 2 місяці тому

    you need to stop and listen then take time to digest the comments

  • @theunifiedbrandpodcast
    @theunifiedbrandpodcast 2 місяці тому

    Yes 🙌

  • @chrisoutlaw
    @chrisoutlaw 2 місяці тому

    Definitely would jump

  • @starwarsshorts6073
    @starwarsshorts6073 2 місяці тому

    This one blew my mind it is obvious when you know but amazing how this works

    • @ElementsBrandManagement
      @ElementsBrandManagement 2 місяці тому

      It is such an eye opening episode the science behind brand love is interesting