The Awakening: Florence Welch

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  • Опубліковано 30 вер 2024
  • Debuting ‘The Awakening,’ a new video series created in collaboration with Vogue and celebrating Gucci Bloom. In the first act, singer songwriter Florence Welch-a face from the fragrance’s campaign-describes the realizations that have shaped her creative processes and personality. Directed by Fiona Jane Burgess and styled by Aldene Johnson.

КОМЕНТАРІ • 160

  • @mach1nefan
    @mach1nefan 2 роки тому +621

    my god she’s divine. i will defend florence until the day i leave this body

    • @Anthony-lk2ku
      @Anthony-lk2ku 2 роки тому +31

      When you’re moving up to higher ground?

    • @luismartins1713
      @luismartins1713 2 роки тому +26

      "Alexa play leave my body by Florence and the machine"

    • @mach1nefan
      @mach1nefan 2 роки тому +6

      @@luismartins1713 i didn't even mean to make that reference 😭

    • @luismartins1713
      @luismartins1713 2 роки тому +5

      @@mach1nefan yea ik but i wanted to do it😭😭

    • @mach1nefan
      @mach1nefan 2 роки тому +1

      @@luismartins1713 i don't blame you 💀

  • @MsDidi38
    @MsDidi38 2 роки тому +175

    She's like a pre-raphaelite painting came to life and began to sing in the voice of angels and goddesses and witches.

    • @HONORTONUMERIC123
      @HONORTONUMERIC123 2 роки тому +3

      Yeah.... Copy that.....voice itself tells that.... Isn't it......

  • @boyvee
    @boyvee 2 роки тому +230

    There is no one else like Florence, such grace and flare and a timeless softness that just makes you instantly feel safe in the world.

  • @freddief6883
    @freddief6883 2 роки тому +242

    She (and her music), does feel like she's an old worldly Duchess

    • @salviaofficinalis02
      @salviaofficinalis02 2 роки тому +5

      & you'd think that with all her talk of spirituality and freedom of the mind and free expression she'd be able to clear away all those remnants of bygone Victorian clutter, you'd think she'd prefer simplicity but here she is performing in an ad for one the world's most well known luxury brands. She's a mixture of modernity and Victorian clutter, ancient Persian rugs and mid-century Eames chairs, that's what I like about her, her style evolves and transcends through points in history alluding to this and that, never settling, like a flickering candle, a spiritual affliction, an ever changing state of mind, like an unrestored aubusson tapestry with holes here and there, bits that have been ravished by the pinnacle of time, her mind wanders, undisturbed.

  • @zhisu2665
    @zhisu2665 2 роки тому +143

    She's the first person I think of when it comes to Gucci. Just naturally has the vibe.

    • @Gabriel-ud5hu
      @Gabriel-ud5hu 2 роки тому +6

      i know right? i never saw a brand and an artist having this perfect fit together

    • @ReverbCanvas
      @ReverbCanvas 2 роки тому +5

      Yeah. But the very expensive and classiest Gucci

    • @Myatheroses
      @Myatheroses 6 місяців тому +1

      I think she’s better than basic Gucci though

  • @charlescrawford5417
    @charlescrawford5417 2 роки тому +106

    Thank you Gucci and Vogue for making this video. She looks beautiful in your gowns💙

  • @MadCupcake38
    @MadCupcake38 2 роки тому +67

    This brings me such happiness! I feel such kinship and spiritual connection with this woman. I resonate so much being a highly sensitive person and using escapism to cope with trauma and loneliness as a child.
    Witnessing her authenticity, struggles, lyricism and performances have saved my life on multiple occasions. Really want this video to be incorporated into her tour later this year!

  • @C0smiccharm
    @C0smiccharm 2 роки тому +9

    Holy crap
    They created the INFP personality type by listening to Florence Welch

  • @belenonthenet
    @belenonthenet 2 роки тому +75

    I can't believe I've slept on Florence for so many years! I knew a couple of songs about her, I listened to them but I never took the opportunity to dive into her art even more. Now I can't stop listening to her new work. Listening to her talk, her outlook on life and how she feels every word she sings is so powerful and it also made think of AURORA, who I follow since 2016. I can't get enough of these wonderful artists! I'm really fortunate.

  • @Bioenthusiast
    @Bioenthusiast 2 роки тому +33

    Been a #1 fan since the beginning. I love her with every fiber of my being. ❤️

  • @UselessArt
    @UselessArt 2 роки тому +15

    A real mermaid indeed 🧜‍♀🧜‍♀🧜‍♀

  • @KathBorup
    @KathBorup 2 роки тому +18

    I'm not a designer labels person but I clicked on this because I love her LOL

  • @petersampson5202
    @petersampson5202 2 роки тому +23

    GOD BLESS EVERYONE AT GUCCI. I AM VERY PROUD OF YOU AND VERY HAPPY FOR YOU. I HOPE ALL OF YOUR DREAMS COME TRUE MY FRIENDS. I HOPE YOU HAD THE BEST AND HAPPIEST CHRISTMAS OF YOUR ENTIRE LIFE. 🙏

  • @jazminratzlaff5357
    @jazminratzlaff5357 2 роки тому +25

    Four fave things in one glorious video, Gucci in Bloom, Vogue, Florence welsh and her fashion style. Love this new titled the Awakening. Her voice is out of this world extraordinary. All hail the fairytale angel queen of the Machine! 🥰😍😘🌟♥️❤️✨🤩⚜️👑📸💋💄 🎵 🎶 🎙 💎

  • @soul.7701
    @soul.7701 2 роки тому +8

    imagine if aurora and florence had a meeting together, would be a magical and pure crisis existencial meeting

  • @themurramint
    @themurramint 2 роки тому +41

    Florence is a goddess ✨️

  • @MO-sx7re
    @MO-sx7re 2 роки тому +24

    Love her !!! Can’t wait for her concert in LA

  • @highashope18
    @highashope18 2 роки тому +36

    Can we get this as an interlude for the tour it is so so beautiful x

  • @harshitakourjohar2567
    @harshitakourjohar2567 2 роки тому +10

    My dream in life is to reach to the point where i can express my self artistically without a worry

  • @rukaaikujo9445
    @rukaaikujo9445 2 роки тому +9

    Thank you for the meal , she look like a goddess 💙💜💖🖤💐🌸

  • @fernandoelbrat
    @fernandoelbrat 2 роки тому +5

    I hope she transforms into a mermaid in her next album 🧜‍♀️

  • @CharBalderas
    @CharBalderas 2 роки тому +6

    She's a witch, right? I see 'it' in her. She can't hide it. She's magnetic

  • @vanessahill1260
    @vanessahill1260 Рік тому +7

    Absolutely beautiful, simply divine Florence. Bravo Gucci for celebrating true talent and femininity.

  • @kaelaelliott4237
    @kaelaelliott4237 Рік тому +6

    She is something special.

  • @mikaeladamson7294
    @mikaeladamson7294 Рік тому +4

    Coming back to this video where she says she wanted to be a mermaid when she was a child and now she has a song out called Mermaids 🥹

  •  2 роки тому +9

    My god. I love and admire you so much Florence!!

  • @fernandoelbrat
    @fernandoelbrat 2 роки тому +12

    She’s been definitely missed she’s such a fresh breath of air that the industry need

  • @GaryRManganiello
    @GaryRManganiello 2 роки тому +10

    Wow I never really looked at her as gorgeous but her soothing voice and ethereal Elizabethian beauty really shines, and don't let me get started on her eyes they look like 2 crystal blue oceans!

  • @mon_roi_
    @mon_roi_ 2 роки тому +19

    Her words are so human and, the same time, otherworldly.. I can deeply and emotionally understand how it affects changes that take time to grow in your inner. Beautifully said Florence, always inspiring, fresh, grounded to her own..

  • @gabrielmarcellus3948
    @gabrielmarcellus3948 2 роки тому +8

    She's so poetic and this is poetic 💖

  • @edum.6353
    @edum.6353 2 роки тому +2

    dog days are defintely over, look at you, Gucci cover girl

  • @florencerobot_isamachine_86
    @florencerobot_isamachine_86 2 роки тому +21

    Florence in all her splendour and beauty ❤❤❤

  • @gabrielebernardo3771
    @gabrielebernardo3771 2 роки тому +7

    Florence parece estar tão leve e em contato com a natureza nessa era. Também tão autoconsciente de si mesma, do seu lugar no mundo, da sua própria arte. Estou muito ansiosa pelo cd. O vídeo foi lindo, obrigada por isso, Gucci

  • @alpinho8035
    @alpinho8035 2 роки тому +9

    inaudível demais aaaaaaa te amo florence vulgo sereia de Atlântida

  • @alexandraalexandrova1165
    @alexandraalexandrova1165 2 роки тому +6

    Even before seeing the first campaign when I smelled this perfume in the store I associated it with Florence, as she’s one of my favourite performers! Not to mention that this scent became my favourite too in the second I tested it in the store.

  • @tomislavzdunic802
    @tomislavzdunic802 2 роки тому +2

    I like it.. In dreams meets.. Orlando.. Peter greeneway.. Luis bunjuel.. Salvador dali

  • @eliadavis3881
    @eliadavis3881 2 роки тому +4

    Same girl, Same. I love you Florence!
    🥀❣💚💖

  • @danajordanrothschild
    @danajordanrothschild Рік тому +3

    Good God, this is etherial. ✨

  • @codyhughes1147
    @codyhughes1147 2 роки тому +4

    I would love a whole video series like this talking about art and life and process. Its a very nice video and id like to see more of her. Its poetry truly.

  • @kawtharbakhach5848
    @kawtharbakhach5848 2 роки тому +6

    I LOOOOOOOOOVE HERRR

  • @AUGUSTO_SMILE
    @AUGUSTO_SMILE 2 роки тому +4

    wow! now i feel in a deeper connection with her

  • @МаксимМаксим-м6й8г
    @МаксимМаксим-м6й8г 16 днів тому +1

    Book of friends learn to jeopardize crying and laughing mirror the maze woman sure velnerable like Rumpelstiltskin getting scales someone into feel one melancholy soldier mean love blazing abrasive teardrop...

  • @eugenelazarev9795
    @eugenelazarev9795 2 роки тому +4

    Nothing like Florence! She's fantastic!🌹❤

  • @awitadeorchata7158
    @awitadeorchata7158 Рік тому +3

    So iconic

  • @aleksandraknefel9824
    @aleksandraknefel9824 2 роки тому +2

    Are the subtittles needed...?

  • @goddesschess
    @goddesschess 2 роки тому +13

    Dreamy 🌼🧜🏻‍♀️
    Bloom is a beautiful scent

  • @isabelleskiss
    @isabelleskiss 2 роки тому +8

    What could be better in the world than stepping into the imagination of Florence Welch?
    I never want to wake up from this dream...

  • @ummherekittykitty6988
    @ummherekittykitty6988 Рік тому +2

    ❤ im definitely on team mermaid, willis, definitely :) as if thats not enough, tulips, also a 'bulb' plant, are one of my favorite flowers and i happen to notice them when they begin to surface in spring, hinting at the end of winter and the approaching turneresque warm golden shimmered magnificence of summer :) indeed, willis, indeed. now would you be a love and go fetch us a cup of some earl gray tea?

  • @Orbitinbloom19018
    @Orbitinbloom19018 2 роки тому +2

    Please i am BEGGING you gucci promote more people that you pay to be ambassador more like dakota and florence, they always were the most magnificent gucci pieces

  • @thecitizenjoan
    @thecitizenjoan 2 роки тому +5

    This was a stunning piece love it

  • @AlexandreSaintMartin
    @AlexandreSaintMartin 2 роки тому +6

    Florence is like, the perfect muse for Alessandro Michele when you think of it

  • @1Strawbz1
    @1Strawbz1 2 роки тому +2

    I want a gucci bag but can i sacrifice £700

  • @evieblue3469
    @evieblue3469 2 роки тому +1

    Did anyone pause the video on 1:20 just to look at her face

  • @davizinholfl
    @davizinholfl 2 роки тому +1

    This is Jesus…

  • @yourfavouritefacts
    @yourfavouritefacts 2 роки тому +6

    Amazing work ❤

  • @decarvalho2886
    @decarvalho2886 2 роки тому +5

    MUITO PATROA MESMO ❤

  • @BonggHahn-go5gl
    @BonggHahn-go5gl Рік тому +1

    Tôi rất thích thương hiệu này

  • @haruty8042
    @haruty8042 2 роки тому +4

    She’s beyond phenomenal!

  • @PedroGuevaraPodcast
    @PedroGuevaraPodcast 2 роки тому +3

    This si The Best ❤️ she is georgeous

  • @jessica5497
    @jessica5497 2 роки тому +5

    My King 💜

  • @miguelledezma8438
    @miguelledezma8438 2 роки тому +2

    I need the soundtrack

  • @hoapham-zx7cy
    @hoapham-zx7cy Рік тому +1

    Tôi thich thuong hieu nay

  • @aDiosaDelAbismo
    @aDiosaDelAbismo 2 роки тому +2

    She is a goddess

  • @enk335
    @enk335 2 роки тому +3

    my inspiration 💖

  • @Obbee
    @Obbee Рік тому

    why this looks like Midsommar trailer.

  • @brenosousa1995
    @brenosousa1995 2 роки тому +6

    Esplêndida! ❤

  • @soundm3d
    @soundm3d 2 роки тому +1

    very pleasing, thank you

  • @t.w.parker7528
    @t.w.parker7528 2 роки тому +1

    Just say no to drugs

  • @sorcellerie
    @sorcellerie 2 роки тому +1

    The aunt you want to have and to be

  • @gabriellyalmeida375
    @gabriellyalmeida375 Рік тому +1

    I saw a montage on Tik Tok of this video with the song 'Everything Matters' by AURORA. It turned out so perfect! ♡

  • @S33R333
    @S33R333 Рік тому +1

    Women is an icon …….

  • @gabrielebernardo3771
    @gabrielebernardo3771 2 роки тому +2

    Te amo, meu bebê. Você é tudo pra mim

  • @douglasmaldonato4795
    @douglasmaldonato4795 2 роки тому +2

    Florence and the face of Gucci. ❣️

  • @sarahwigman7012
    @sarahwigman7012 2 роки тому +1

    I wonder if her and Blake lively are still friends?

  • @the_resourceful
    @the_resourceful 2 роки тому +2

    Gucci Bloom is an extremely lovely scent to me.

  • @waterdragon4950
    @waterdragon4950 2 роки тому +1

    Ahh, the water. Yes!

  • @edisonbekaj863
    @edisonbekaj863 2 роки тому +3

    Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
    GUCCI is the BEST company in the WORLD !

  • @KevinCoviella
    @KevinCoviella 2 роки тому +2

    Qué bonito.

  • @thatrosas
    @thatrosas 2 роки тому +1

    Muy fresca se ve nwn

  • @aaron3p
    @aaron3p 2 роки тому +1

    Crying 🥺🤍

  • @TRAVEL-MODA--ChristinaSmith
    @TRAVEL-MODA--ChristinaSmith 2 роки тому +1

    🌺🌺🌺

  • @LiohaK
    @LiohaK 2 роки тому +2

    Very beautiful!

  • @donjacinto05
    @donjacinto05 10 місяців тому

    what is the instrumental in the background?

  • @Zivvvey
    @Zivvvey Місяць тому

    there are 3 categories of these singers: influencers, stars, and artists. florence is without a single quention.. the true artist.

  • @snackies1003
    @snackies1003 2 роки тому +1

    ❤❤❤

  • @juliafreeman955
    @juliafreeman955 2 роки тому +1

    богиня

  • @amirbrighty6807
    @amirbrighty6807 Рік тому

    After this vid I don’t think if I’m gonna be the same person again

  • @mC22oK87
    @mC22oK87 2 роки тому +5

    She is a piece of Art💖

  • @gwengvantsg
    @gwengvantsg 2 роки тому +1

    ❣️🥀

  • @djlivvy46
    @djlivvy46 Рік тому +2

    The love child of Dante Gabriel Rossetti and Kate Bush. 😍

  • @victoriaflaherty2013
    @victoriaflaherty2013 2 роки тому +2

    i love her so much

  • @frankgerman6762
    @frankgerman6762 7 місяців тому

    Men… that zoom in her face reminds me of the Poor Things Film

  • @MinhTran-s6p
    @MinhTran-s6p Рік тому

    Tôi rất thích thương hiệu này

  • @MaiNguyen-xq5me
    @MaiNguyen-xq5me Рік тому

    Tôi rất thích thương hiệu này

  • @iamalizardqueen
    @iamalizardqueen 2 роки тому +2

    Goddess

  • @olgavaganova7747
    @olgavaganova7747 2 роки тому +2

    Love

  • @cheleine
    @cheleine 4 місяці тому

    I feel so honoured and blessed to have been born in the same era as Florence.

  • @sonnidunne7886
    @sonnidunne7886 2 роки тому +1

    Florence I ❤you completely xx

  • @Lucas-ix3zp
    @Lucas-ix3zp 4 місяці тому

    A parte ruim desse vídeo é que ele acaba

  • @erin_ej.x2288
    @erin_ej.x2288 2 роки тому +1

    i would die for this woman