I grew up riding in my father's Oldsmobiles. I have especially fond memories of the 455 in his '67 98 Luxury Sedan pulling me deeper into the seat. I also found this commercial insulting to my hard-working Dad. But the '89 Cutlass Supreme two-door was truly a styling masterpiece.
This is a time when car commercials really got you excited to go into a dealership and look at all the new models. I love this commercial from Oldsmobile as it will always remind me of what a great car company it was back then. It sickens me that GM let Oldsmobile drive itself right into the ground. They kept cutting funding for the division and they had less and less to work with on research and design as time went on. I'm a proud Oldsmobile fan of these generation cars. A time when style and class meant something instead of corporate accountants dictating the need for cheaper and cheaper cars. I belonged to "The save Oldsmobile" campaign and lobbied GM to save Oldsmobile. These cars are a part of who I am and I wanted to do everything I could to keep them afloat. As a side note, this video creator is the only one on UA-cam to have this full and uncut version of this commercial. All the others are just shortened versions of this long great advertisement. Thank you for posting it.
Kenneth White thanks! I’m also a diehard Oldsmobile lover. Why I posted all the videos that I have to keep the spirit alive, Just glad others appreciate them as well.
@@Dougs1977442 Can I ask where you got your hands on this commercial? I want to have it so I can put it on a DVD to play at our Olds club meets. Thanks for taking time to reply to me.
Kenneth I bought a bunch 20 some years ago, and had a few I taped from tv. They are on vhs tapes. My player broke, but borrowed a 4head stereo one to upload to get best quality. Took along time, and many tapes to go through. Shoot me an email and I’ll see what I can do.
@@Dougs1977442 awesome! Where is your email listed? Didn't see it. I've been searching EBay for over 10 years looking for factory VHS tapes of their commercials and new car dealership deliveries to always turn up dry. As I said in my comments, this is the holy grail of Oldsmobile commercials for me. Could watch it over and over on loop that's how much I love it. 😁
Oldsmobile will forever be the most misunderstood GM division to me. It was the perfect middle class American car. I miss what it was and all the engineering excellence it brought to General Motors.
This commercial brought a tear to my eye. I have always loves Oldsmobiles as my favorite automotive brand. I have owned many of them, and to this very day I am the proud owner of a 2003 Bravada - with only 90,000 miles. Sorry, but it is NOT for sale....
Glad I found this. The jingle has stayed fresh in my memory all of these years. Im still looking for the other Olds video that showed a night watchman in a factory. These are two of my favorite commercials, ever.
I owned one of these cars once. The specific car featured at 1:05 and 1:31 and in the end of the video is a Cutlass Supreme International Series. Mine was black with silver ground effects and had every option and was fully loaded. I really enjoyed owning this car.
@@joshuamcpeek4708 Some are Mormon the late church president Thomas Monson was an Oldsmobile man . In matter of fact the whole Monson family was nothing but Oldsmobiles that's all they drove
God we loved these 80’s and 90’s corporate campaign jingles coupled with these images of people laughing and having fun in colorful future settings. I know I did. This one is right up there with Sears’ “Come See the Softer Side if Sears” and A&P’s “We Built a Proud New Feeling” campaigns. They were all companies with centuries of history where they were trying to change the stodgy perceptions of their brands with these extended-length pop songs. It didn’t work for any of them unfortunately. Oldsmobile maybe had it the hardest since the word “old” was right in its name.
@@alexcentury2166GM gave Olds the sleek Aurora/Intrigue/Alero trio but couldn’t be bothered to properly tell the public they existed. They should have leaned on the traditional Olds reputation for quality as well. Instead of giving Oldsmobile a fresh start they just erased what goodwill existed for the brand.
Ironically my dad went for a Honda Civic in 1989. But this jingle kicked ass. My next door neighbor mostly only bought Oldsmobile. Only in the early to mid 2000s she got her Buick (and that’s because Olds became defunct) She kept that one until her health started failing.
With a retro 70's/80's type of body and interior styling I'd imagine it would do really well. At least based on the unscientific survey of the compliments and offers to buy the car I get for my beloved 1988 Delta.
Oldsmobile, gone but not forgotten.. the end of an era 2004, crazy it’s been almost 16 years since it was shutdown.. currently playing this in my recently passed grandpa’s 1971 Oldsmobile cutlass S (350 V8) miss ya Gandy! I’ll take care of your Oldsmobile so the next generation can see her!
As detrimental as this advertising campaign was to Oldsmobile's brand name and overall reputation, it did make for a catchy jingle. I honestly believe that if they'd left the "not your father's Oldsmobile" bit out and replaced it with something else, this commercial would have been far more successful in attracting new buyers to Oldsmobile.
What are you talking about? Do you nothing about Oldsmobile history. This ad campaign was highly successful. Oldsmobile sold more cars during this generation from 1986-1991 than any other generation. Even more so than when they were selling the rear wheel drive models from 1980-1985. There were tons of these cars on the road during that time. GM developed the "3800" motor in 1988 and most people believe it to be the most durable and smooth running engine GM ever made. My family owned a 1988 Oldsmobile Delta 88 Royale Brougham from this generation and it was the best car we ever owned. In 12 years of ownership, only one thing broke and it was covered under the new 5 year/60,000 mile warranty which was new for 1988. Take some time to learn your facts before you spout such nonsense.
With all due respect, Oldsmobile's highest year of sales overall was actually in 1985, with a total of 1,066,122 units sold during the fiscal year. By the late 1980s to early 1990s, the company found itself competing with Japanese and European luxury brands like Lexus, Acura, BMW, and Audi. In the time you described (1986-1991), the Oldsmobile brand lost close to half of its overall US market share (money.cnn.com/2000/12/12/companies/oldsmobile/). As far as the 3800 engine, many friends of mine have owned cars using that same motor and would definitely agree with what you said, save for one guy who had a major problem with the O2 sensor.
Judging from your earlier comments about how you were part of the "save Oldsmobile" campaign, I can tell you are very passionate about Oldsmobile. I am as well, to the point that I wrote about the company's history as part of a speech for my communications class (which ended up getting me an A). Everyone who owned an Oldsmobile in my family had nothing but good things to say about the cars. I really think it was a huge mistake for GM to invest their capital into Saturn during the late 1980s as opposed to further revamping and redeveloping the Oldsmobile lineup during that same time (should I also add, Saturn was never a profitable brand, and 41% of its customer base comprised of people who owned other GM vehicles before).
@@thomasharkins4779Yes you are correct that 1985 was their best selling year. But they did not suffer at all from the redesign from 1986-1991. The link that you posted is out of date as it stated that article was gone. I also was not talking about one specific year but rather a culmination from 1986-1991. GM did have to compete with more car lines by that point so yes it was harder to gain market share but they still sold a ton of vehicles during that time. I still see more of their front wheel drive cars on the road than I ever see of the old rear wheel drive models from 1980-1985.
The link worked fine when I sent it from my phone, maybe it’s a server issue? Try googling “Oldsmobile sales” or “Oldsmobile market share” and a picture from that same link should show up as one of the first few. And as far as the redesign of the cars during that time period, I have no qualms whatsoever with how the cars looked or reportedly performed (who didn’t love the Aerotech concept car and the ‘89 Cutlass Supreme?). My comment was more directed at the “not your father’s Oldsmobile” tagline than anything else. In my opinion, that line gave people a sort of false perception that “Olds”mobile cars were just that: old, boring, and outdated. We both know that nothing could be further from the truth. I just felt that something a little less disregarding to the past may have fit this campaign a little bit better and avoided some of the cognitive dissonance that the company faced from unwitting consumers.
The singer for the new generation of Olds commercials from 1985 thru 1990 for five extraordinary years was Sandy Farina. She was the niece of legendary actor Dennis Farina of the Law & Order fame.
At that time, Olds was having declining sales of their cars which lead to their demise. By fall 2000, it was official GM was going to cease production of the Olds in 2004
This is the ad that destroyed Oldsmobile. You didn't see Buick running an ad like this did you ? Oldsmobile and Buick were older " your fathers " cars. You could take the hot cars from olds and buick out of the equation, the 442 cutlass and buick GS were younger buyers, but the 88's 98's toronados, le sabers, electras, rivieras were older buyers. Some were Cadillac buyers that didn't want a flashy Cadillac in the driveway showing off their status in front of the neighbors.
I think branding the Aurora as it's own brand confused customers about what Oldsmobiles identity was.. The Aurora could have been their flagship with the cutlass...
I know what you're saying Lamarr, but I see your comment is from 1 year ago. Since early 2018, I'm noticing A LOT of new Buicks being driven by young people----in Los Angeles (where I live). It's become a "hot" trendy, cool brand for people seeking an alternative to the dime-a-dozen Mercedes and BMW's out here. Buick also scores very high on the JD Powers list. I'll repeat that: Buick has come a LONG way in a short amount of time, in the LAST market of the U.S you'd expect, but it has. Obviously their TV ads addressing the 'Grandfather' image head-on worked very well.
Bob Pierce That's surprising, especially because it's LA. Here in the Midwest where Buick have always been popular (Indianapolis), it's the older middle-aged people that drive the newer buicks. Technically they are younger than your stereotypical Buick driver, but not by too much. Older buicks are still driven by the elderly (or their surviving millenial grandchildren).
Thanks for the reply! Just to be more specific than I was a few weeks ago, the Buicks of today are primarily SUV's, but none are like Tahoe's, Suburban's etc. These are mid-size to small models, like the Buick Encore. About the only "car" they make is a Lexus-type 4 door sedan, along with a new Opel-based convertible called the Cascada, which is attractive. All new cars are waaaay too expensive, but I wouldn't mind have that Buick Encore myself----at all.
You are correct, I totally wasn't even thinking about their SUVs and crossovers when I made my first post. I definitely see younger people driving their SUVs. Enclaves and Encores are especially popular now, and I still see plenty of Rendezvous SUVs on the road still. There are even a decent number of Rainiers left. I don't see too many Envisions or Terrazzas though; maybe because people know that the former is made in China and the latter is just another crappy GM minivan. LaCrosses are primarily driven by older folks, and Regal drivers are only about 10 years or so younger. Veranos seem to be driven by all walks of life. Cascadas are very uncommon. And of course, I still see DOZENS of 90's Buicks on the road every day.
The Buicks and Oldsmobiles of this generation, late 1980's and early 1990's were the best built, best looking of all years in my opinion. When GM developed the "3800" in 1988, that engine was indestructible, smooth and powerful. I have a 1993 Buick Regal Gran Sport sedan fully loaded and I can't tell you how many looks/compliments I get when I take it out on the weekends. I bought the car in 2012 and I was only 37. I'm proud to drive it. I really need to get an Oldsmobile though since my family was an Oldsmobile loyal family since the 1950's.
The President of a church association mentioned it in a sermon the other day - saying it's considered one of the worst campaigns in ad history. Even though "this is not your father's...." has become a cliche.
GM should have gutted Saturn instead of Olds. And then cut Buick. It was the 2nd oldest car company after Mercedes. Nowadays GM is going down the slippery slope with mediocre mainstream products. At the time this campaign aired I really loved the new Cutlass Supreme coupe but held out and got a 92 Regal. It had a unstoppable V6 and transmission.
The only thing that saved Buick was that they were somehow "hip" in China and sold a lot of cars there. Otherwise, GM would be down to Chevy, Cadillac, and GMC Trucks. And I've heard the sharks are circling Buick and Cadillac.
I came here just for this song. I used to love hearing this commercial as a kid, and wanted an Oldsmobile because of the jingle lol.
I grew up riding in my father's Oldsmobiles. I have especially fond memories of the 455 in his '67 98 Luxury Sedan pulling me deeper into the seat. I also found this commercial insulting to my hard-working Dad. But the '89 Cutlass Supreme two-door was truly a styling masterpiece.
This is a time when car commercials really got you excited to go into a dealership and look at all the new models. I love this commercial from Oldsmobile as it will always remind me of what a great car company it was back then. It sickens me that GM let Oldsmobile drive itself right into the ground. They kept cutting funding for the division and they had less and less to work with on research and design as time went on. I'm a proud Oldsmobile fan of these generation cars. A time when style and class meant something instead of corporate accountants dictating the need for cheaper and cheaper cars. I belonged to "The save Oldsmobile" campaign and lobbied GM to save Oldsmobile. These cars are a part of who I am and I wanted to do everything I could to keep them afloat. As a side note, this video creator is the only one on UA-cam to have this full and uncut version of this commercial. All the others are just shortened versions of this long great advertisement. Thank you for posting it.
Kenneth White thanks! I’m also a diehard Oldsmobile lover. Why I posted all the videos that I have to keep the spirit alive, Just glad others appreciate them as well.
@@Dougs1977442 Can I ask where you got your hands on this commercial? I want to have it so I can put it on a DVD to play at our Olds club meets. Thanks for taking time to reply to me.
Kenneth I bought a bunch 20 some years ago, and had a few I taped from tv. They are on vhs tapes. My player broke, but borrowed a 4head stereo one to upload to get best quality. Took along time, and many tapes to go through. Shoot me an email and I’ll see what I can do.
@@Dougs1977442 awesome! Where is your email listed? Didn't see it. I've been searching EBay for over 10 years looking for factory VHS tapes of their commercials and new car dealership deliveries to always turn up dry. As I said in my comments, this is the holy grail of Oldsmobile commercials for me. Could watch it over and over on loop that's how much I love it. 😁
The New Generation Of Olds. 🎵🎼 (1989-1991)
Bring oldsmobile back
I miss Oldsmobile so much. Best car line in my opinion.
❤ Oldsmobile for life ❤
@@klwthe3rd thank gm for running it into the ground after the general engineering bullshit in 87.
Oldsmobile will forever be the most misunderstood GM division to me. It was the perfect middle class American car. I miss what it was and all the engineering excellence it brought to General Motors.
As the American middle class died, so did Olds.
@@IssanCaliRefugeeSo true...Toyota, Honda, Chevrolet are kind of filling in the gap.
Rest In Peace Oldsmobile 1897-2002
Actually 2004...hard to believe it's been 16 years
This commercial brought a tear to my eye. I have always loves Oldsmobiles as my favorite automotive brand. I have owned many of them, and to this very day I am the proud owner of a 2003 Bravada - with only 90,000 miles. Sorry, but it is NOT for sale....
Glad I found this. The jingle has stayed fresh in my memory all of these years.
Im still looking for the other Olds video that showed a night watchman in a factory.
These are two of my favorite commercials, ever.
I owned one of these cars once. The specific car featured at 1:05 and 1:31 and in the end of the video is a Cutlass Supreme International Series. Mine was black with silver ground effects and had every option and was fully loaded. I really enjoyed owning this car.
You've really enjoyed new generation Of Oldsmobile 👌
I'm a Buick and Chevy guy. My dad and my grandpa were Oldsmobile/Buick, Chevy men. My great-grandpa was a Chevy guy. Now and forever.
Some people are catholic, some are Jewish, my father was an oldsmobile man.
@@joshuamcpeek4708 Some are Mormon the late church president Thomas Monson was an Oldsmobile man . In matter of fact the whole Monson family was nothing but Oldsmobiles that's all they drove
God we loved these 80’s and 90’s corporate campaign jingles coupled with these images of people laughing and having fun in colorful future settings. I know I did.
This one is right up there with Sears’ “Come See the Softer Side if Sears” and A&P’s “We Built a Proud New Feeling” campaigns. They were all companies with centuries of history where they were trying to change the stodgy perceptions of their brands with these extended-length pop songs. It didn’t work for any of them unfortunately. Oldsmobile maybe had it the hardest since the word “old” was right in its name.
This was actually like THE LAST GENERATION OF OLDS.
Not even close dude. This commercial was aired in 1989. Oldsmobile lasted till 2004.
@@klwthe3rd the Oldsmobile is history of American automotive
The last generation of Olds was the “Start Something” debacle. That ad campaign is one of the worst commercials I’ve ever seen.
@@alexcentury2166GM gave Olds the sleek Aurora/Intrigue/Alero trio but couldn’t be bothered to properly tell the public they existed. They should have leaned on the traditional Olds reputation for quality as well. Instead of giving Oldsmobile a fresh start they just erased what goodwill existed for the brand.
Ironically my dad went for a Honda Civic in 1989. But this jingle kicked ass. My next door neighbor mostly only bought Oldsmobile. Only in the early to mid 2000s she got her Buick (and that’s because Olds became defunct) She kept that one until her health started failing.
Oh my God THANK YOU THANK YOU THANK YOU for posting this! I had never heard the full version and this is AWESOME
Let's bring back Oldsmobile again and have a new generation of Oldsmobile again.
With a retro 70's/80's type of body and interior styling I'd imagine it would do really well. At least based on the unscientific survey of the compliments and offers to buy the car I get for my beloved 1988 Delta.
fujifrontier that is nothing we just want to bring back Oldsmobile oh you're just saying it's like oh this is a good car company
Oldsmobile, gone but not forgotten.. the end of an era 2004, crazy it’s been almost 16 years since it was shutdown.. currently playing this in my recently passed grandpa’s 1971 Oldsmobile cutlass S (350 V8) miss ya Gandy! I’ll take care of your Oldsmobile so the next generation can see her!
As detrimental as this advertising campaign was to Oldsmobile's brand name and overall reputation, it did make for a catchy jingle. I honestly believe that if they'd left the "not your father's Oldsmobile" bit out and replaced it with something else, this commercial would have been far more successful in attracting new buyers to Oldsmobile.
What are you talking about? Do you nothing about Oldsmobile history. This ad campaign was highly successful. Oldsmobile sold more cars during this generation from 1986-1991 than any other generation. Even more so than when they were selling the rear wheel drive models from 1980-1985. There were tons of these cars on the road during that time. GM developed the "3800" motor in 1988 and most people believe it to be the most durable and smooth running engine GM ever made. My family owned a 1988 Oldsmobile Delta 88 Royale Brougham from this generation and it was the best car we ever owned. In 12 years of ownership, only one thing broke and it was covered under the new 5 year/60,000 mile warranty which was new for 1988. Take some time to learn your facts before you spout such nonsense.
With all due respect, Oldsmobile's highest year of sales overall was actually in 1985, with a total of 1,066,122 units sold during the fiscal year. By the late 1980s to early 1990s, the company found itself competing with Japanese and European luxury brands like Lexus, Acura, BMW, and Audi. In the time you described (1986-1991), the Oldsmobile brand lost close to half of its overall US market share (money.cnn.com/2000/12/12/companies/oldsmobile/).
As far as the 3800 engine, many friends of mine have owned cars using that same motor and would definitely agree with what you said, save for one guy who had a major problem with the O2 sensor.
Judging from your earlier comments about how you were part of the "save Oldsmobile" campaign, I can tell you are very passionate about Oldsmobile. I am as well, to the point that I wrote about the company's history as part of a speech for my communications class (which ended up getting me an A). Everyone who owned an Oldsmobile in my family had nothing but good things to say about the cars. I really think it was a huge mistake for GM to invest their capital into Saturn during the late 1980s as opposed to further revamping and redeveloping the Oldsmobile lineup during that same time (should I also add, Saturn was never a profitable brand, and 41% of its customer base comprised of people who owned other GM vehicles before).
@@thomasharkins4779Yes you are correct that 1985 was their best selling year. But they did not suffer at all from the redesign from 1986-1991. The link that you posted is out of date as it stated that article was gone. I also was not talking about one specific year but rather a culmination from 1986-1991. GM did have to compete with more car lines by that point so yes it was harder to gain market share but they still sold a ton of vehicles during that time. I still see more of their front wheel drive cars on the road than I ever see of the old rear wheel drive models from 1980-1985.
The link worked fine when I sent it from my phone, maybe it’s a server issue? Try googling “Oldsmobile sales” or “Oldsmobile market share” and a picture from that same link should show up as one of the first few. And as far as the redesign of the cars during that time period, I have no qualms whatsoever with how the cars looked or reportedly performed (who didn’t love the Aerotech concept car and the ‘89 Cutlass Supreme?). My comment was more directed at the “not your father’s Oldsmobile” tagline than anything else. In my opinion, that line gave people a sort of false perception that “Olds”mobile cars were just that: old, boring, and outdated. We both know that nothing could be further from the truth. I just felt that something a little less disregarding to the past may have fit this campaign a little bit better and avoided some of the cognitive dissonance that the company faced from unwitting consumers.
The singer for the new generation of Olds commercials from 1985 thru 1990 for five extraordinary years was Sandy Farina. She was the niece of legendary actor Dennis Farina of the Law & Order fame.
Like they make any commercial over 15 seconds long today.. god I miss watching 2 minutes commercials
I currently own a 1998 oldsmobile regency and it’s the best car i’ve ever owned.
I'm Gen Z, but I think 80s music sounds awesome
Great times 😃
I miss oldsmobile their midsize and fullsize cars were like limousines.
This commercial gets an A+ Four Stars for creativity.
RIP Oldsmobile
This and Buick’s “Great American Road” scream nostalgia.
Oh yes!
🎶 The great American road belongs to Buick!
My favorite car.
As I recall the campaign was later deemed unsuccessful as it turned away Oldsmobile’s core older base, and failed to attract younger buyers.
Exactly right
The New Generation Of Olds. 🎼🎵🎶🇺🇸
Terrible generation of olds call them chevmobiles..
Them car commercials were cool back in the 80's. The Pontiac commercial a year earlier had a good jingle also.
Anyone know where there's a clear versions of the audio
Nostalgic I was 11 yrs old when I first viewed this commercial
I love the cutlass ciera International and the 98 touring sedan there
If only GM had its head out of its ass, Olds would still exist in 2019
They were just chevmobiles by then.
At that time, Olds was having declining sales of their cars which lead to their demise. By fall 2000, it was official GM was going to cease production of the Olds in 2004
the door in 0:14 look like an Oldsmobile logo
The song brought a lump to my throat.
Twin towers at the end?
They were standing proud in 1989-90. No worries about that back then.
The first touch screen with phone in the olds tornado
Love it 😀
This is the ad that destroyed Oldsmobile. You didn't see Buick running an ad like this did you ? Oldsmobile and Buick were older " your fathers " cars. You could take the hot cars from olds and buick out of the equation, the 442 cutlass and buick GS were younger buyers, but the 88's 98's toronados, le sabers, electras, rivieras were older buyers. Some were Cadillac buyers that didn't want a flashy Cadillac in the driveway showing off their status in front of the neighbors.
I think branding the Aurora as it's own brand confused customers about what Oldsmobiles identity was..
The Aurora could have been their flagship with the cutlass...
I think if they would have focused on the new generation of Olds, and less on the “not your fathers Oldsmobile”, it would have served the brand better
Just bought a brand new 1989 oldsmobile 88 royale
They are doing the same thing to Buick. But Buicks will always be Grandfather cars.
I know what you're saying Lamarr, but I see your comment is from 1 year ago. Since early 2018, I'm noticing A LOT of new Buicks being driven by young people----in Los Angeles (where I live). It's become a "hot" trendy, cool brand for people seeking an alternative to the dime-a-dozen Mercedes and BMW's out here. Buick also scores very high on the JD Powers list. I'll repeat that: Buick has come a LONG way in a short amount of time, in the LAST market of the U.S you'd expect, but it has. Obviously their TV ads addressing the 'Grandfather' image head-on worked very well.
Bob Pierce That's surprising, especially because it's LA. Here in the Midwest where Buick have always been popular (Indianapolis), it's the older middle-aged people that drive the newer buicks. Technically they are younger than your stereotypical Buick driver, but not by too much. Older buicks are still driven by the elderly (or their surviving millenial grandchildren).
Thanks for the reply! Just to be more specific than I was a few weeks ago, the Buicks of today are primarily SUV's, but none are like Tahoe's, Suburban's etc. These are mid-size to small models, like the Buick Encore. About the only "car" they make is a Lexus-type 4 door sedan, along with a new Opel-based convertible called the Cascada, which is attractive. All new cars are waaaay too expensive, but I wouldn't mind have that Buick Encore myself----at all.
You are correct, I totally wasn't even thinking about their SUVs and crossovers when I made my first post. I definitely see younger people driving their SUVs. Enclaves and Encores are especially popular now, and I still see plenty of Rendezvous SUVs on the road still. There are even a decent number of Rainiers left. I don't see too many Envisions or Terrazzas though; maybe because people know that the former is made in China and the latter is just another crappy GM minivan.
LaCrosses are primarily driven by older folks, and Regal drivers are only about 10 years or so younger. Veranos seem to be driven by all walks of life. Cascadas are very uncommon.
And of course, I still see DOZENS of 90's Buicks on the road every day.
The Buicks and Oldsmobiles of this generation, late 1980's and early 1990's were the best built, best looking of all years in my opinion. When GM developed the "3800" in 1988, that engine was indestructible, smooth and powerful. I have a 1993 Buick Regal Gran Sport sedan fully loaded and I can't tell you how many looks/compliments I get when I take it out on the weekends. I bought the car in 2012 and I was only 37. I'm proud to drive it. I really need to get an Oldsmobile though since my family was an Oldsmobile loyal family since the 1950's.
Who was the singer?
I wish I knew! I'd love to see if she'd sing it one more time
Wyonna Judd
Sandy Farina
She Sing Female Song Very Good
Wow better than the old one father oldsmobile
It ran about 10 years too early. It was not yet the New Generation
The ad campaign that killed Oldsmobile
The President of a church association mentioned it in a sermon the other day - saying it's considered one of the worst campaigns in ad history. Even though "this is not your father's...." has become a cliche.
Great commercial. Unfortunately you wished it was your father's 1972 Cutlass 442 w30. Instead you got some crappy quad 4.
Just chevmobiles after 1987..
It’s not your fathers Oldsmobile and yet there’s your dad dancing in the rain and walking on the beach in a poor fitting suit :/
GM should have gutted Saturn instead of Olds. And then cut Buick. It was the 2nd oldest car company after Mercedes. Nowadays GM is going down the slippery slope with mediocre mainstream products. At the time this campaign aired I really loved the new Cutlass Supreme coupe but held out and got a 92 Regal. It had a unstoppable V6 and transmission.
The only thing that saved Buick was that they were somehow "hip" in China and sold a lot of cars there. Otherwise, GM would be down to Chevy, Cadillac, and GMC Trucks. And I've heard the sharks are circling Buick and Cadillac.
Nice try fellas, but you still blew it.
There is a funny parody of this song that Ray Stevens did called "This is your daddy's Oldsmobile"
m.ua-cam.com/video/cyaE1u6fzm4/v-deo.html
They doom old with ad like this
Obama kilked it.
No, blame it on Clinton or Dubya.
WRONG! Wyonna Judd!!