Nissan Ariya all-electric SUV: The best of Nissan design, technology, performance and sustainability

Nissan Ariya, Nissan's first all-electric crossover SUV, offers powerful acceleration and smooth, quiet operation, and, with an EPA estimated range of up to 304 miles1 for the Venture+ model, Ariya is the perfect partner for daily commutes and road trips alike.
Ariya design: a completely reimagined appearance
The 2023 Ariya is Nissan's ultimate expression of style and technology, with each complimenting the other in aesthetics and function. Its 100% electric vehicle platform removed fundamental limitations and allowed designers to take new approaches to existing components.
Ariya styling represents a significant redefinition of Nissan's design philosophy. This new philosophy is based on what Nissan calls "Timeless Japanese Futurism," which is characterized by a distinctive Japanese approach conveyed in a simple-yet-powerfully modern way. Designers embraced this with the key concepts of sleek, sexy and seamless to communicate how an EV paired with advanced driving capabilities can offer a new perspective to design, function and the ownership experience.
Embracing the Japanese term iki, which characterizes the Ariya's chic, cutting-edge nature, the front of the vehicle appears seamless, elegant and fresh. It's highlighted by a shield - a reimagined grille for the EV era. The shield incorporates a 3-D traditional Japanese kumiko pattern just under the smooth surface, while protecting sensors used for driver assistance functions without the aesthetics interrupting operation. Nissan's redesigned brand logo is prominently placed at the center of the aerodynamic shield, beaming with crisp definition from the 20 LEDs that compose it.
Ariya is offered with six two-tone exterior paint combinations, each sporting a black roof, and three striking full-body colors. A unique exterior Copper and Black two-tone color package, called Akatsuki, expresses the moment just before dawn, as the sun marks the beginning of a new day.
The striking Ariya interior is defined by the Japanese term ma - referring to its spatiotemporal qualities of belonging to both space and time. The interior is more akin to a sleek café lounge on a starship, evoking performance and intrigue, rather than a traditional automotive cabin.
The advantages provided by the company's all-new EV platform have enabled the Ariya to offer a spacious cabin. For example, the compact nature of the powertrain components made it possible for Nissan's engineers to install the climate control system under the hood (where a traditional gasoline engine would be), allowing the designers to utilize the whole length of the cabin without traditional obstructions such as a transmission tunnel.
The flat, open floor - made possible by the location of the battery at the base of the chassis - and the slim-profile Zero Gravity seats - result in vast amounts of legroom and easy interaction between front- and rear-seat passengers. The EV drivetrain and the generous use of sound-absorbing materials result in a quiet cabin, allowing occupants to relax and enjoy lounge-like space.
Ariya's minimalist instrument panel blends seamlessly with the shape of the cabin and transitions into the doors. It's devoid of buttons and switches found in conventional vehicles. Primary climate control functions are integrated into the wooden center dash in the form of capacitive haptic switches that offer the same feeling as mechanical switches by vibrating when touched.
Tucked under the center of the instrument panel is an available innovative center storage box and fold-out tray. The innovative slide out table design transforms the cabin space into a mobile office or on-the-go picnic table, helping to make sure your time parked is productive.
The available adjustable center console can be moved to suit the driver's personal preference and saved as part of the driver's profile for automatic adjustment in future outings. The surface hosts a new shifter that fits in the palm of the hand to encourage a relaxed driving position, with haptic drive mode controls within easy reach.
Rear-seat passengers are treated to an abundance of headroom and legroom, with the flat cabin floor allowing them to easily cross their legs and relax. Accents and ornamentation are carried into the rear space to give all the same sense of sophistication and comfort. The sleek front seats are positioned to obscure the B-pillar, offering occupants an outward panoramic view.
Built on an all-new Alliance-developed EV platform, Ariya is the ultimate expression of Nissan Intelligent Mobility, Nissan's vision to further improve the appeal of its vehicles and achieve its ultimate goal of a future with zero tailpipe emissions and virtually zero vehicle fatalities.
Both Ariya front-wheel drive and all-wheel drive models offer a choice of 63 kWh or 87 kWh of usable battery capacity - ideal for urban commuters and first time EV owners looking for quality and style in their next-generation EV.