Want to Niche It to Win It? Matt Brown's Secret to Success Revealed

In this episode of the DevLounge Podcast, Tony Wilson sits down with Matt Brown, who shares his incredible journey from South Africa to the U.S. and dives deep into how businesses can thrive in the era of AI. Whether you're an agency owner, entrepreneur, or just AI-curious, this conversation is packed with actionable insights.
🔑 Key Takeaways:
Why outbound marketing is still relevant in 2024.
How AI is transforming content creation for businesses.
The importance of understanding your true value in the AI era.
Custom AI vs. general AI: which provides better insights?
Why niche marketing can lead to more success and referrals.
Designing your business with an exit strategy in mind.
Lessons learned about earnouts and why timing is critical when selling.
💡 Matt also shares practical tips on how businesses can leverage AI for growth, the significance of creating enough content, and his personal experiences exiting an agency.
🎙️ Don’t miss Matt’s powerful advice on using AI tools to scale your content, avoid common pitfalls in the agency world, and build a business that’s designed to sell.