The Most Successful Pitch In Dragons’ Den History | Dragons’ Den
Вставка
- Опубліковано 20 сер 2024
- Reggae singer and chef Levi Roots is seeking an investment of £50,000 to manufacture his spicy Reggae Reggae Sauce, in return, Levi is offering a 20% equity stake in the business. The sauce is a secret recipe from Levi's grandmother and must be hot stuff because even Peter Jones raised a sweat after trying it.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #LeviRoots #ReggaeReggaeCreations
![АЛАУДИНОВ у Скабеевой: эти их ВСУ нас НЕ ДОГОНЯТ 😁 [Пародия]](http://i.ytimg.com/vi/an0anqU4WGQ/mqdefault.jpg)
Subscribe so you don't miss out on the newest clips from Dragons’ Den! 🐲 ua-cam.com/users/DragonsDenGlobal
Hi
How come the guy from the UK Office was there? Lol he shows up at the end
Yes
nice
Gone from this to £45 million net worth, a truly inspiring man
whaaaat?
Is that the true true?
@@bcfc1822 He has a Wikipedia article. He was worth 30 mln in 2010 and it grew to 45 mln in 2019-ish.
its true I googled it, man went in with a guitar and some sauce, now hes worth £45 million. God dam im jealous!
@@grandmastarflash don't be jealous, be self criticising, that's what i follow. Instead of spending time envying someone's footsteps, make your own trails and marks, and hopefully one day it will be such an amazing path you've taken that others would look to your imprints as part of history, and take inspiration from it. (Metaphor)
It still blows my mind that he got his numbers so wrong, yet still secured a mass investment and is still one of the most successful candidates to date. This was a dream come true for Levi. So good on him.
Confidence and beliveing in your product helps. So too does a dragon who says the potential. He deserves every bit of success that comes his way.
@@thedappercook also he was only asking fo £50k for 25%
@Falcon Heavy Explain that. Do you even know what virtue signaling is?
Bruh
@Falcon Heavy Why say it if you dont know what it means? Looking silly.
Its so hard not to feel happy for him. He really deserved all the success he's gotten. Congrats man!
He has inspired so many people with a dream that came true.
I'm not happy for him
@@TheSuperBoyProject why?
Do u know him personally then? Melt
@@Gematrinator Calm down, Kyle. 💀
I'm so happy for Levi Roots. A humble guy who became a multi millionaire because of his passion, and the sauce tastes amazing too !!!
It’s crap
@@cct7558 clearly have zero taste
@@cct7558 lol taste is all relative to each consumer.
@@cct7558 correct
But it’s not his sauce though is it
Peter Jones: 'Oh, we loved him as soon as he walked in.'
Also Peter Jones: Looks impatient and exasperated by the song.
Virtue-signaling like his businesses relied upon it.
First thing I realised.
Oh, I bet a lot of music managers love the money-making potential of music they can't stand.
@King's Food Gallery buy the sauce then.
All hypocrites
The most successful pitch in Dragon's Den history and Jenny would still be out.
Lol but I seriously doubt that
100% agree with you. 🤣🤣🤣🤣
It’s not the most successful
These jennybcommments are boring Jenny has invested more then piers linny
TopNotchAdvice u banging Jenny
When you think about what Peter and Richard invested in, there is no doubt they added value but what’s remarkable about this deal is that the brand is what everyone talks about because Levi is so charismatic! A great deal for all 3 involved!
Peter Jones is such a great businessman. He smelt the potential first out of all the dragons. It's easy to look back and say its a great investment but at the time it was quite risky.
All investments are risky, except something we call a "fixed deposit" in India which gives a guaranteed 6-7 percent return per year and compound interest.
"To have a smaller percentage of a business that's going somewhere Or to have everything of a business that's not going anywhere"
~Levi (aka. Keith)
Profound.
@@MsMaryPatricia they did ask too much on this one. they practically robbed him. 50k to these people is pocket change, and they only offered him half that.
@@richanater99 Well, yes and no. Yes, it is pocket change for them but it isn't for him. They only show the end result but apparently they negotiated that he can buy them out at a specific time for a specific amount which he did with Richard's share. So he now owns 80% of a 45 million dollar company and all because he was robbed at the start of it?
JSmellerM he already bought one out for 250k before drinks line
@@JSmellerM that sounds better, but i can only go off what was shown. if they allowed a buy-back that's a different story.
Now Levi Roots have a net worth of over $45 Million
, my man is richer than jenny
Maybe she should just try an "Im in" every once in a while.
And for that reason I'm out.
But, I think you’re very credible!
that's my man
I don't find this story credible and for that reason......i'm out.
I think the huge thing that Levi (Keith) had going for him is that he's totally unpretentious, a very genuine man and this obviously something that helps endear him to the Dragons and most other people.
Genuine thief
Oh my gawd this man's a genius "it tastes so nice, I had to name it twice" bars and truth
That's very catchy
Happy Birthday, Levi! ♥️🇯🇲
🍾🥂🍰
Happy Birthday!
Happy birthday
Happy birthday to the Rastafarian legend himself 😂🎊🎉✌🏻
Boris Johnson Should overthrow the system and declare himself as the Dictator of the UK
Someone who realised that 60% of something is better than 100% of nothing...
Wisdom right there!
If only, Punters understand this simple logic all the bookmakers in the world will be out of business.
I believe he 80% now
@@nathanthesuper Did the other dude let the others buy him out of the company?
@@dennisddt1146 not sure i know he got most of the shares back if not all
Now look at him. Reggae reggae sauce, cooking spots on TV shows, crisps, newspaper articles...all from one appearance on Dragon's Den and two people who believed in him and his product. That sauce is everything. Like he said, 60% of something is worth more than 100% of nothing.
Caribbean crush fuzzy juice too!
His success story is so amazing it was put in our A Level Economics textbooks!
Really? Just curious - could you help with the name of that Economics book pls.
He bought richard out of his 20% investment for £250 000 and kept peter.
Nice I’m happy for him
gid his sauce is sold at almost every store
@gid and they have branched out into drinks and pre seasoning packets aswell
@@micha2761 45 million + net worth of the man
gid very well, there is a whole range of reggae reggae products now
Levi is probably the reason so many people go on Dragon's Den now. He showed that this show can make a huge difference to small businesses.
Agreed however now the sauce market and all markets are way more competitive then in 2007.
@@lucaparker1084 *than 😎✌
Definitely, this is by far the most well known product to ever be on the show. I think that's why people like the show so much, you get someone with a little cottage industry that can become a household name
@@chillinwithdylan636 nobody loves you
This product and the tangle teezer.
"I thought, you know Levi, you gotta be honest with yourself. You gotta go as you." - Keith
Levi Roots is his real name, even if his birth certificate disagrees 🤙
Nearly 50 million net worth, successful restaurant In Manchester & so many products on supermarket shelfs 🙏🏻 What a guy
I lost it when he said his name was Keith, it was just so unexpected lol.
This comment has made my day! Hahahahahahahahaha
Did ye aye
That's my dads name and his parents (my grandparents) are Jamaican. Its an older Jamaican thing
Its keef
Dave Chapelle can’t forget the Leroy’s as well
They should have done a proper update. Shown why they called it the most successful, give us an idea of how much it’s selling, how big the factory is now etc. This was basically a recap with some z list celebrities.
The year this was on tv he made £38 million. And his net worth is $45 million
@@mrbitcoin23 yeah the guy is a huge success story, you see his products in every supermarket, for once it's a nice guy who made millions.
Lord a Sugar is a z-list?
I have two jars of it in my kitchen cupboard bought from Tesco which if your not from the UK is a big supermarket chain here so I would say he made it. Oh yes and the stuff rocks really good sauce so long as you like it spicy.
How bugs the factory... this man needs no factory he bought a bigger kitchen!
Once did a Business project where we had to make a mock-up of how we'd market this. After watching this episode, the whole idea was meant to be that despite having no plan, the fact that Levi was so invested in his own product and refused to back down showed how serious he was about it.
Levi is a cool dude for sure. I met him six years ago when I interviewed him for a small regional paper for a local health project he was doing in south London at the time. Very nice and friendly.
I literally have this mans product in my fridge , had no clue he was so dope , glad I’m supporting him 😂
@Michael Walton well that's a nice thing to say
Michael Walton to ur despair I have not choked yet :|
Michael Walton what a sad life you must live. Some sad, lonely, depressed virgin you must be. I hope your life remains sad and unsuccessful. Horrible lmfao
@@alexisnevrose2420 yeh what he said?
He probably made some comment about dope i guess. Perhaps he mentioned the fact kind old uncle Levi was sentenced to 9 years in prison.
He suggested himself that Keith was not a very "reggae" name. Clearly forgetting the existence of Keith Hudson.
I see u ever were 😂😂
Figureight not seen you in ages dude used to be subbed still am long time ago
Figureight Not to mention Keith Chegwin!
What about Keith and tex ua-cam.com/video/JnQTGNcNpI4/v-deo.html I prefer the Clint Eastwood and general smiley version myself
Why be another Keith. When you can be the original Levi roots.
Now that makes sense it's called marketing
This is a prefect combination. The Dragon's handle the business side and Levi would make sure the products is on point. People go on the dragons den for more than just the money, the expertise is just as valuable.
This is why Peter is the most successful dragon he was the only one that knew this would be a success
Well, yes and no. Peter is a successful dragon because he knows when a business shows promise but he wasn't the only one on this. Although he believed in the success Peter took a very small risk. He saw the order and how much money it would make and made an investment where he would've at least made his money back with this investment.
Yes Peter was the only Dragon that saw it and invested. I didn't watch the clip either!
Richard Farleigh invested as well
Ey??? 2 of them ended up investing 😂 did you watch the video?
Watch the video next time
To anyone wondering why it's considered so successful; Levi is now worth 45million pounds! Awesome.
From just the sauce?
@@Plague_Doc22 they have expanded. Crisps, drinks seasoning. All are amazing
You didn’t even explain why.
@@vika0194 lol i thought that too. the guy had us in the first half but ended up nowhere.
@@OS-yg9fr what are you talking about? It was explained fine. He's successful because he's become rich.
Levi seems like such a down to earth and likeable guy. Good for you buddy!!
That’s why you’ve got to believe in your sauce . Literally
So glad Peter and Richard saw past the fact that he wasn't that good with the numbers and wasn't so business minded .... it was clearly the person that was the business and now he's a household name and very rich man! Well done Levi!
This. Some great people like this guy sometimes have great ideas and products but not just the number brain to do quantum maths in 2s. Such a humble person that worked in his kitchen with his kids and now has much to be proud of
dumb Deborah doesn't Do busines with people who arnt top business minded people and fails to see beyond that into the product
@UJMX Except Arlene Dickinson from the Canadian Dragon's Den; she took gambles on personality quite a few times.
I'm gladddd
I'm gladddd
Levi Roots set a standard that can never be topped in Dragons' Den. Charming, hilarious and memorable.
Not true
@@anjalisanjayify He likely did it to make sure he got on to TV. Remember this is a TV show and a normal story just doesn't get you there.
Hell look at X factor not one normal person get on it... you have to have some sob story
anjalisanjayify The amount of jealousy and bad vibes directed at this man is incredible....so he lied about the grandmother thing, does that make him a bad person. As some who worked in retail for 14 years you wouldn’t believe the amount of bullshit/half truths marketing companies come out with to move clients products. For every entrepreneur out there, there is someone claiming the idea was stollen from them.
@@rufdymond no but the selling guns and drugs thing does..m
@@brettharter143 got any proof of that?
لا أحد يصبح مليونيرا أو مليارديرا من خلال العمل للآخرين واعتمادا عليهم ، والاستثمار الجيد يجلب الملايين من الدولارات ، والاتساق يجلب المليارات ، والسوق هو كل شيء عن BTC في الوقت الحالي....
I'm interested in this stock market but I don't know how to come about it, I tried on my own but ended up making losses. Any advice??
@Emmanuel Ransom How does one know a legit broker?
@Emmanuel Ransom I love what I'm seeing here, how can I reach him so I can also benefit from his team.
Please help me, I've lost so much on my
own
@Ethan James I'm have contacted different broker and they have failed me, not until I met Mr Jay pelle FX and with his strategies and guidance I made my break through.
It's still one of my favourite sauces! Amazing guy deserved all the success he's got!
Why I still haven't tried it, going to buy some later.
It's nice tho
So how does it taste?
Great on steak
Rue Rue great with chicken
i have it with my sausages in the morning. so nice i have to taste it twice
Levi: Hello, my name is Levi-
Jenny: And for that reason, I’m out
Although Levi did not have the correct figures he had the business acumen and mentality to make the right decision. So many so-called entrepreneurs turn down higher percentages. Levi understood the wealth of business knowledge and finances the dragons were providing.
I still remember watching this episode when it first aired, and seeing what's come out of it is still incredible. Not only is Reggae Reggae Sauce a household name... but the Levi Roots brand is absolutely massive with all sorts of products! (Highly recommend grabbing a bottle of Caribbean Crush next time you see it!)
Reggae Reggae Sauce is such a catchy name
Certainly more catchy than keiths sauce!
It is infact, a catchy catchy name. xD
So nice they named it twice
@@thedunyadoneya2628 Keith’s sauce 😂
"It was SOOO nice that I had to name it twice, I called it Reggae Reggae sauce oh reggae reggae sauce"
- Levi Roots
This guy is a legend and deserves all the wealth and success he has earned with the help of the dragons as his jerk sauces really are super tasty, especially the extra extra hot one that is my favourite. If I remember correctly I think it was his grans recipe. Either way, they have created an amazing product which is loved by the masses. Well done dragons and Mr Roots on your great success.
Great story, I remember watching that episode and thinking "Yes my man"..
The sauce is one thing but levi is something else.. He is the sauce and the product..
I wish him all the best, I know he is doing well now and it's 100% deserved..
Duncan was a funking boss. "Can you pass that letter to Theo for him to read, so I can ask you some more questions" haha legend.
most people struggle to even present their idea, imagine starting off WITH A SONG
singing but confusing numbers, he was really lucky to get the deal... I think the investors would appreciate honesty with numbers more than singing 😅
He seems like a top, amiable and humble dude with no ego.
Absolute legend. Incredible what that man achieved just by being a good man with belief in himself.
Would be cool to bring him back as one of the Dragons next time there's a vacancy.
That could be legit legendary.
Now he's worth as much as some of the lower end dragons.
I wonder how much he was involved in managing the business on the way up or if they just told him to get the sauce right and then get out there and promote it whilst they took care of the nuts and bolts. He's done a bloody good job in either case.
TBH I don't think this bloke is that business minded, seems like a creator and marketer more than a financial man. Guy is happy to live his life with his many many millions.
It's not all about having lots of money but having a business mind. Just because he created a reggae reggae sauce and has a $45 million net worth doesn't mean he would be a good fit for Dragons Den. The dragons that invested into the business were the ones that brought him up to the level that he is at now. The guy is just the creator and a voice behind the product otherwise he would have bought out both of the dragons by now.
@@user-he2ly4up2g
Damn, didn't know you were a fan of dragon's den.
But I agree, you have to have connections and be able to set up the appropriate ones to each business. Would still be awesome though.
I use this sauce for virtually everything. Man the sauce speaks for itself.
virtually everything?... even washing?
@@jim191185 Yup, I add it to my laundry wash every time. Works like a charm.
@@hijislay3618 legendary 🤣
@@justyourfriendlypebble8943 Like you, my dear pebble. 💕
@@hijislay3618 Merci mon ami : )
I honestly think it was Levi's charisma that made Peter say ''I like impossible challenges'' rather than say ''It's too big of a risk. I'm out''.
The product is amazing, Levi is an amazing guy. I’m proud of what he become, truly inspiring 💯
It is so satisfying when he gives you easy and clear answers.
It's like finding a shiny pokemon at this point
@@da14a49 yess dood
lmao
Guy is worth $45million. All three had a good day..
Actually the other guy sold his share a while ago he should have held on because it really took off
@@briandora peter or the other dude
@@abdrizakmohamud6164 it was Richard who sold off, Peter kept his share
“I will except gladly” what a legend, glad he is doing well for himself now.
Accept*
What was so amazing about this pitch was Levi Roots was the brand (he even had a song!). And the creator with a terrific product and backstory.
"Peter it's a complete punt" now worth millions.
well high risk and high returns aren't anything new now are they?
not that it would apply to sauce, but yeah he made it :D
Saw this guy cook live at a food festival. Absolute gem of a guy, really down to earth and captivating to listen to
"What we are selling is not the sauce but Levi Roots...
As long as my integrity remains Intact and we come up with some very good product..i think the British public will say 'We'll have a piece of that.'" That was very powerful statement!
Did his integrity remain intact ??
@@gravyboat2370 packed full of sugar and GMOs. So no...
I believe, Integrity in this context is delivering the quality as promised, nothing more and nothing else. It has nothing to do with his personal life choices.
@Dirk Diggler I dont get the point. I dont know much about his personal life and i dont care. But if 7 women have found him agreeable and he has proudly fathered 8 kids and owned them, and working hard to take care of them whats the problem here. It might be part of his culture, i dont know. In fact it says more about his integrity.
"I have an ironing board that emails, makes toast and records coronation street" 😂
His pitch was so nice, I had to watch it twice
I actually met Levi Roots at my school, we shook hands and had a chat. Really nice man!
DRAGONS DEN.
Please send a film crew out to document “where are they now.”
That’s much more interesting to know the success of participants and how it’s developed to what it is now.
Cmon. Do it.
Better even for the ones that were rejected
@Matthew Hampshire the man is now worth Millions.
They have done that a number of times, including some they rejected one being Trunki (a ride on children's suitcase) which has gone on to be very successful.
I'm sure that already exists. i saw him in his kitchen with his family in something, possibly one of their follow-up bits.
He's worth 45 million pound, and his products are in like all UK shops
I wish there were more people in the world like Levi. A fantastic guy & presentation.
There are a ton. You just don't know who they are. Not everyone has an opportunity to get on TV and many don't care about going mainstream.
What a lovely gentleman, -came on with the right attitude, admits his faults and has the willingness to work with businessmen who can lead him on the path to success.
Now his net worth is higher than one of the Dragon's. Deborah Net Worth - 40 million
Levi Net Worth - 45 million
Truly an inspiration!
Thanks
Now it's your turn Mr. Chillichump ! The blazing Buffalo ?
its truly an inspiration if he didn't lied about the secret recipe :)
true!
Levi should be on the panel now. Would be a great example to those pitching.
His attitude and personality played a big part in his success.
This man was more than a dragons den pitch, he lights up a room and makes you forget about your problems
@@anjalisanjayify Something thats near enough a decade old and you're posting it everywhere here. Get a life
@@anjalisanjayify his worth millions you salty person get off ur foot and make some you troll
And even if we went back to 2007 and Jenny was in the seat knowing it's worth $45 million to date, she would still be out.
I have a said it a million times. A billion multiply by zero is still zero. His essence took over the place. He was humble. And honest. Even when the numbers didn't match he kept his cool. Am glad it turned out to be a success.
Dragons: What is 5+5?
Levi Roots: 10,000.
Dragons: You're hired.
This guy is apparently worth about 35 million pounds now. What a story, good for him!
@Serial Killa 45 million dollars about 40 million pounds
Net worth doesn't mean u have that money he owns 50million it's just his net worth is 45mill
@@pacman9635 okay but thats what he said...
@Dirk Diggler not really other than the idiots, anyway what's going on with the situation with your cops in america?
I just saw this reply and I don’t get it but okay maybe the reply got deleted
I work at Tesco and while doing my daily routine yesterday, saw his sauce and rub and now, surprisingly, UA-cam recommended this video. Amazing journey and an inspiration.
They know !!!
get a better job
@@jeremydewitte5952 jokeman
Extremely inspirational and motivational. Someone for everyone to look upto! Huge congratulations to him and now if I'm correct he has a near £50 million net worth! He is amazing and I absolutely love Levi Roots! And Reggae Reggae Sauce is delicious!
The British public wanted a BIG piece of that mate.... well done! F****** love the sauce!
Not just British it's popular in Ireland too and probably Europe I'm guessing
The pitch that has reached legendary status.
We finally have it in NZ and I use it every time on the barbie it’s fantastic and flavourful. Hope another Kiwi reads this comment and gets one themselves from Cracker Jacks it’s really worth it
You've convinced me
I highly recommend it on a bacon and egg sandwich, the spices and the egg compliment each other nicely 👌
Hey bro apart from cracker jack can you get it anywhere else
From Auckland M8 i'll have a go
Chur tha bro
An honest man, an honest pitch. I'd have invested in him for sure. Awesome
I met the guy in his Stratford Westfield restaurant, he was just approaching each table (assuming they knew who he was) and shook everyone’s hand. I was sad he didn’t sing
this man is a marketing genious.he feels so passinate about his product.he deserves his success.
I don't remember watching this episode when it came out but what I know is that his sauce with chicken tastes good 👌🏿👌🏿
Reggae Reggae Sauce is the tits, I use it all the time
Have not tried it with chicken yet, will get on that the next time I shop ✌️
i bought it once and really wasnt impressed with the taste!
@@iranicus what do you use it on, beef? Ya damn psycho
@@iranicus what do you use it on?
Not a fan of the sauce myself but the soft drinks the company makes are the bomb, that watermelon one is sweet and refreshing as hell on a hot day.
he now has a net worth of £50million, his sauce is sold in every store around the uk and is now richer than jenny. what a man
I got a photo with him when he came to Cleethorpes, he also signed a cooking book which I bought, I gave it to my nana for her birthday (she loves cooking) she tells me how much she loves that present to this day (gave her 6 years ago)
Love u Levi
I wonder how much the taste of the sauce has changed from his home made version to the mass-produced retail version.
Well the recipe is probably the same its just used in large quantities
@@sarahcarey9902 Well, when they mass produce like this they may have found ways to cut costs, use cheaper ingredients etc. Just a thought.
@flip inheck lol you love spreading hate...
@flip inheck he didnt admit he stole it he admitted to fake the grandmother story NOT stealing the sauce he denies that
@flip inheck get your facts straight
I am so proud to be Jamaican watching this. Man, Jamaicans nice bad! We make it wherever we go! Diamond of the Caribbean! ❤️❤️❤️🇯🇲🇯🇲🇯🇲🇯🇲🇯🇲🇯🇲😊😊😊😊😊😊😊😊😊😊✊✊✊✊✊✊✊✊✊
So good seeing someone coming from nothing from a humble background and making it big. RESPECT LEVI
Now Levi Roots is a millionaire!
What a great success story 😀
I LOVE the fact that Levi Roots now has a net worth of $45 Million. Good on you Levi, I can't wait to try it! :-D
He came to my primary school and i met him once. Very nice guy gave us some reggae reggae sauce
Reggae reggae sauce is one of my favorite sauces ever. I physically can’t have a barbecue without it.
I remember EVERYONE singing that song. What a magical moment.
8:39 first i thought he was sweating, then looking at his shoulders made me realise it is a "reality show".
"I don't want to take too much away from you, cuz you still need to earn a living"
*Oh, Big Pete if only you knew...* Complete punt paid off!!
I met him at Reading Costco he even signed a book for me to give to my dad for his birthday. He’s a really nice guy
What a man!!! So glad to regularly see his products across stores in 2020.
Peter: "You got to know all about his product with just one song."
It's sauce...
It makes me happy that this guy is worth 45 million, he earned it