Sum up of PGDM Round 5 - The AQUA and BLACK scene are very different AQUA @ End of Round 5 1. AQUA T and AQUA L are caught in a tussle on who could be the #1 team at the end of 8 rounds 2. But with a difference ..... 3. AQUA L is the current cumulative leader with a 3 point edge, but is slightly looking southwards 4. AQUA T on the other hand have come from scraping the bottom of the pile (That explains their cumulative lower score) 5. But it is one team that has never slipped either in rank or in SPI [slow and steady] 6. The SPI Sequence for AQUA T over 5 rounds is - 1067, 1099, 1387, 1621 & 2029 7. Resembles the increase in run-rate when M.S. DHONI is on the crease !! Slow to begin with, testing waters and then steadily increasing 8. Markstrat being Markstrat, I don't want to put my bets yet on who could be #1 in AQUA. We still have 3 rounds and Vodite is opening up. BLACK @ End of Round 5 1. In the Black system, there is no ambiguity on who will be #1 - Black R steals the show with a stellar market performance by a mile 2. But the #2 position in Black is wide open with 4 contenders - BLACK M, BLACK S, BLACK T and BLACK L 3. All these second slot contenders have had their fair share of ups and downs. 4. That is exactly what makes the slot 2 wide open in BLACK .... Round 6 is just 2 hours away .....
I still remember my experience at the MarkStrat classes very well. Never felt that it's just a simulation. Real-life experience & Real planning to achieve unreal goals.
Ramen, I am back to Markstrat, my annual simulation outing with students. PGDM starts today and PGPM in May (Thanks to COVID!) You in a Markstrat class, it seems like yesterday !!!
Can't believe it's a year! MS has been an exciting opportunity to actually test all that we had theoretically learnt so far in a simulated environment. Ofcourse, not to miss the way you planned the course and assisted us along the way only made the entire experience ten times more engaging for all of us in our batch. Pretty sure it'll be the same for the new batch as well. Best wishes!
Thanks a million for the warm comment Shivangi. You were one of my captains !!!!! Welcome to the channel. Keep watching and commenting on other videos whenever time permits.
Sum-up of PGDM Round 02 - Team Aqua - Didn't I mention 'a perfectly recoverable position' for the lowest team of Aqua !! And what a recovery. From a sub par 963 and a last position in the team scale, they zoomed into position # 1 with a 708 points jump in SPI. Fortune favors the brave. in Revenue, Profits before Tax, Market share (units and dollars) and contribution, they moved ahead of all other teams. In the process, the crowding out effect, pushed another 'doing well' team below 1000 SPI. Becoming a Tendulkar is difficult. Remaining a Tendulkar is more difficult (Ask Vinod Kambli and he will tell!!). Teams that are doing well now need to show their sustenance power in the Markstrat market. Team Black - Team Black, as in Round 1, maintains the same 'higher' thrust / acceleration / impetus. All boats are floating in a good high tide. But tides are tides and don't last. In Black, the 'Rule of three' is visible at the end of round 2. Three teams have surged ahead of the pack with 19,19 and 18% market share, leaving the other three with 15,15 & 14%. Will the gap be divided further? Or will one of the current leaders relinquish position to an aspirant? Remember in is only round 2 and nothing is set in stone. Round 3 starts in 2 hours .....
Sum-up of PGDM Round 01 - 1. Both industries have started their Round 01 well. 2. The thrust / acceleration / impetus of Industry 'Black' is at this point higher than the same for Industry 'Aqua'. 3. An analogy for this would be - ceteris paribus - the acceptance of online education (among 6 random competitors) in a education focused state like Andhra Pradesh would be higher (higher average Round 1 scores) than the same would be for a less education focused state (prefer not to give an example here!!). So the accepting state's SPI would be on a high tide mode (all boats float up) and the tardy state's SPI would be slightly more sluggish. 4. In terms of mean, Black is about 70 points higher than Aqua (reflection of previous point). 5. In terms of highest SPI, again Black is about 125 points above Aqua (again a reflection of point 3) 6. Only one team among 12 slipped below 1000 SPI in Round 1. They surprising did not carry any inventory at the end of the round for both their products. So their mistake was 'UNDER-PRODUCTION'. 7. Since they really under-produced, even with the 20% upward correction of the production numbers by the software, they still couldn't meet the market demand. 8. So their demand was satiated by some competitor whose product was close in features to theirs. 9. This inadvertent loss in market share was what led to their SPI slippage below 1000. It is a perfectly recoverable position. Round 2 on Friday - 12th March.
Very interesting summary of round 1, Sir. As a team, we were able to identify where we might have gone wrong, and why our results were not satisfactory. Looking forward to round 2 today.
Round 01 Sum up [PGPM] Aqua and Othello have the maximum Standard Deviation after round 01 of 85 each. Juliet and Australia follow with 70 and 66 - still high. SD comes to some moderation with Black (44). The lowest SD is Argentina at 22. Some of the indicators of a high SD would be: 1. Some teams have begun over aggressively [ which at this point is neither good not bad] compared to others. 2. There is an odd chance in the high SD groups that some teams have not understood the game completely [Just a hunch]. Some of the indicators of a low SD would be: 1. All teams are cautious with their 1st round. They are feeling the waters carefully 2. All teams have got the basics right and all are respecting the rule of 'incrementalism'
Sum-up of PGDM Round 04 - Both teams Aqua and Black - At the end of round 4, which is more or less the mid point of the game, we find that: 1. One team has clearly surged ahead 2. Four teams are locked in the middle with a clear second leadership yet to emerge & 3. One team is right now slipping behind This scenario is indicative of many real markets in the evolutionary phase of markets with one outlier each at both ends of performance and the remaining market stuck in the middle. With a few more rounds up, the 1-2-3 'Rule of Three' position can emerge in some markets with close to 60-70 % market share locked with these three teams and the remaining 30-40% market share distributed unevenly among the remaining three teams. This is what Prof. Jag Sheth calls as the Rule of three. 1. SBI, HDFC and ICICI in the Indian Banking Sector 2. GM, Chrysler and Ford in the US Auto Sector 3. Mc Donalds, Burger King and Wendys in the global Burger Market 4. Toyota, Nissan, and Honda in the Japanese Auto Sector The list is endless.
Thanks for the crystal clear explanation sir. These tips will surely help us during the simulation. Excited and looking forward to our first class today.
Sum-up of PGDM Round 03 - Team Aqua - At the end of round 3, teams M and L are in the lead and going neck to neck. But there is a difference. Team M is building its position steadily and have had a considerable jump in their SPI in Round 3. They are still #2, but only 34 points SPI behind team L. Team L on the other hand was the one who did a somersault from 963 to 1671 in Round 2. They have (sort of to be expected) slipped in their SPI in round 3, but still maintaining their #1 position. Team R and Team T are two other teams to look out for. Very slow, but very steady. After Vodite, the market could be wide open. Team Black - Teams R and S are currently locked in the same overall ranking position. But with a key difference. One is moving up. Other is currently slipping. Black M is also in hot pursuit and they are systematically building their SPI, though they faltered in Round 3 and could get only a small gain. Overall quite open with no clear winners yet.
One of the best marketing subjects in MBA. Very informative and fun to play with. Ofcourse it comes with an added flavour of Easwar sir which makes it the best.
Krutarth, it is gratifying (which is incidentally what your name means!!!) to have old kids back in the loop !!! I guess, your team was the winner in your year? (or close to that, well memory isnt that sharp). Delighted to welcome my dear Markstrat Alums to this channel !!!!!
Some more Tips related to R&D and Online queries [Straight from your handout only] 1. An online query provides you with an estimate of the budget required to complete a project. You may order an online query only when the project is fully specified. 2. If you change the specifications of your project (characteristics and/or requested base cost) after you have run the online query, you will no longer be guaranteed that the project will be completed within one period at the budget given by the query. In this case, you should run a new query to adjust your decisions according to the new specifications.
Suraj, welcome to the system ... This particular video is on a specific simulation tool called Markstrat which you will learn in the 7th term. The answer to your question has general (market driven) and specific (Markstrat driven) elements. My answer here is for Market (in general) and not for Markstrat. Over production in general can lead to channel loading, inventory glut (across the supply chain), forced push (which is not always good for a product / brand), pricing slashing to remove inventory, product perishing, rejigging of subsequent month's productions etc. - Generally not good except when you foresee a huge demand ahead (Diwali, New Year, Pongal etc). Underproduction shows signs of lack of confidence, lack of finance to ramp up capacities, inability to rise with markets, lethargy, jaane do attitude, human resource problems, machinery maintenance problems, channel acceptance problems etc - Again not good. Hit the middle road.
The video gave immense clarification on what to do from tomorrow. Hope we can, as a team follow all your 10 tips and finish the 8 years in the top position. Thank you for this video, Sir.
Thanks Ankita for the warm appreciation. But remember that in Markstrat winning is not just by you being good. It is driven by (but not restricted to) elements like: 1. There are no typos in your data entry 2. There are no mistakes (like choosing the wrong scale) 3. There are no rushed through decisions. 4. There is no rogue team in the MRSTLN list who destroys his market as well as yours (malicious or accidental) 5. Plain Luck [or chance from a probabilistic understanding point of view] All the best.
One of the best courses I took since it mirrors the real world, wherein competition and counter strategies by them also factor into the outcome of the marketing decisions we make 👌🏻
I was part of 2019-20 batch. My team finished in the last position. Right from the beginning, we didn’t understand anything. (We understood the game but not its science of evaluation). Almost in between we gave up, I guess when our stock price went below 1000, apparently after that there is no way of coming on top. This video explains the science of the software really well! Good initiative sir! Teams like us, I’m sure there will be at least one or two, they will be hugely benefiting and enjoying this course.
My sum up of round 02 of PGDM will throw a surprise (I have not yet posted it). In one of the industries (Aqua or Black, I don't remember), the team that came last in round 1 with a below 1000 SPI (a 'lost' team) rebounded and came literally first with a 700+ jump in SPI in round 2. Took only 1 round to rectify their weakness. More in that comment.
You have completed your R&D (means - recent project). But you have not yet launched the product (Means - not used in your brand portfolio). Hope it clarifies.
Gargi !!! What a pleasure. It seemed like only yesterday when we were making some videos in campus. In fact, the seed for such a channel was similar video-making sessions that I had with students like you !!!! True pleasure to get you all back in a platform that is built for life long interactions .....
Marketing courses are fun. Needless to say, a capstone course in marketing is bound to be fun. If the capstone course happens to be a simulation based course, then it is even more fun! Combine that with the most fun-loving prof in Great Lakes and you have one of the best courses! I would recommend this course to all majors, not just for marketing peeps.
PGPM starts their Markstrat saga today. Some "generic advice" ..... (read, enjoy, imbibe, incorporate, win .......) These advises are neither there in the handout nor there in the Markstrat lexicon. These are from EKI and available only in this UA-cam. 1. Don't miss out a chance to populate the market with your own products. The more you are there, the more you sell. The more you sell, the more you make money. If you don't do it and someone else does it, then they run away with the cake !! 2. Gaining market share is one skill. Retaining market share is another skill. In strategic terms it is called the Creation Strategy and the Sustenance Strategy. In my opinion, retaining is more difficult than initial gaining. Watch out .... 3. Do not focus only on your winning products. That is sheer vanity. Equally focus on your losing products. The "lift" that you get from the winners can easily be wiped out by the "drop" that you get from the losers. 4. Be proactive. Else you will be forced to be reactive. 5. Data-driven works far better than intuition driven in Markstrat. [After all sections finish their first rounds, I will give my second round of 5 gyan tips - An UA-cam exclusive !!!!!!!!]
Hi Sir, in the company dashboard we have a total market share (%U) and total market share (%$) can you please clarify what's the difference between the two?
Round 02 - Some Tips 1. In the first round, you could not over spent because the deviation was forced to come to zero. But from the second round, the deviation will anyways become negative because of R&D. Hence the limiting element is not there and so you would have a tendency to over spend (splurge would be a better word). Avoid it. 2. This advise is contradictory to Rule 1. As and when spend is required, definitely spend !!! 3. Plan for the long term. Play for the next round. 4. Use all decision variables that you have to decide to which segment you are going to cater to. Then do the NPD for that segment. 5. Production decisions should be made depending on the market forecast and not just based on how good your product is or how attractive your inventory position is.
Great explanation sir! Markstrat was super fun & so we’re your lectures!! These are great insights, definitely a value add for coming batches :) My Markstrat experience was one of the best at GLIM, it entails hands on learning experience with great learning’s and fun :)
Thanks a million Sanjana!! You were one of my captains for Markstrat !!! Still remember your first bench team. How is the last one virtual year with ZS Consulting?
Your team had an inventory carriage in round 2 for the product in mention. Yet the production for the same product was high for next round (R3). Please correct the acceptance positioning (in perception terms) of the product wrt the most appropriate coordinates in the perception map. That will solve the alignment game.
![Путин и ПЕСКОВ ждут звонка от ТРАМПА 😁 [Пародия]](http://i.ytimg.com/vi/sm8iV0SxRHk/mqdefault.jpg)
Sum up of PGDM Round 5 - The AQUA and BLACK scene are very different
AQUA @ End of Round 5
1. AQUA T and AQUA L are caught in a tussle on who could be the #1 team at the end of 8 rounds
2. But with a difference .....
3. AQUA L is the current cumulative leader with a 3 point edge, but is slightly looking southwards
4. AQUA T on the other hand have come from scraping the bottom of the pile (That explains their cumulative lower score)
5. But it is one team that has never slipped either in rank or in SPI [slow and steady]
6. The SPI Sequence for AQUA T over 5 rounds is - 1067, 1099, 1387, 1621 & 2029
7. Resembles the increase in run-rate when M.S. DHONI is on the crease !! Slow to begin with, testing waters and then steadily increasing
8. Markstrat being Markstrat, I don't want to put my bets yet on who could be #1 in AQUA. We still have 3 rounds and Vodite is opening up.
BLACK @ End of Round 5
1. In the Black system, there is no ambiguity on who will be #1 - Black R steals the show with a stellar market performance by a mile
2. But the #2 position in Black is wide open with 4 contenders - BLACK M, BLACK S, BLACK T and BLACK L
3. All these second slot contenders have had their fair share of ups and downs.
4. That is exactly what makes the slot 2 wide open in BLACK ....
Round 6 is just 2 hours away .....
I still remember my experience at the MarkStrat classes very well. Never felt that it's just a simulation. Real-life experience & Real planning to achieve unreal goals.
Ramen, I am back to Markstrat, my annual simulation outing with students.
PGDM starts today and PGPM in May (Thanks to COVID!)
You in a Markstrat class, it seems like yesterday !!!
Can't believe it's a year! MS has been an exciting opportunity to actually test all that we had theoretically learnt so far in a simulated environment. Ofcourse, not to miss the way you planned the course and assisted us along the way only made the entire experience ten times more engaging for all of us in our batch. Pretty sure it'll be the same for the new batch as well. Best wishes!
Thanks a million for the warm comment Shivangi. You were one of my captains !!!!!
Welcome to the channel.
Keep watching and commenting on other videos whenever time permits.
Sum-up of PGDM Round 02 -
Team Aqua -
Didn't I mention 'a perfectly recoverable position' for the lowest team of Aqua !!
And what a recovery.
From a sub par 963 and a last position in the team scale, they zoomed into position # 1 with a 708 points jump in SPI.
Fortune favors the brave. in Revenue, Profits before Tax, Market share (units and dollars) and contribution, they moved ahead of all other teams. In the process, the crowding out effect, pushed another 'doing well' team below 1000 SPI.
Becoming a Tendulkar is difficult. Remaining a Tendulkar is more difficult (Ask Vinod Kambli and he will tell!!).
Teams that are doing well now need to show their sustenance power in the Markstrat market.
Team Black -
Team Black, as in Round 1, maintains the same 'higher' thrust / acceleration / impetus. All boats are floating in a good high tide.
But tides are tides and don't last.
In Black, the 'Rule of three' is visible at the end of round 2. Three teams have surged ahead of the pack with 19,19 and 18% market share, leaving the other three with 15,15 & 14%. Will the gap be divided further? Or will one of the current leaders relinquish position to an aspirant?
Remember in is only round 2 and nothing is set in stone.
Round 3 starts in 2 hours .....
Sum-up of PGDM Round 01 -
1. Both industries have started their Round 01 well.
2. The thrust / acceleration / impetus of Industry 'Black' is at this point higher than the same for Industry 'Aqua'.
3. An analogy for this would be - ceteris paribus - the acceptance of online education (among 6 random competitors) in a education focused state like Andhra Pradesh would be higher (higher average Round 1 scores) than the same would be for a less education focused state (prefer not to give an example here!!). So the accepting state's SPI would be on a high tide mode (all boats float up) and the tardy state's SPI would be slightly more sluggish.
4. In terms of mean, Black is about 70 points higher than Aqua (reflection of previous point).
5. In terms of highest SPI, again Black is about 125 points above Aqua (again a reflection of point 3)
6. Only one team among 12 slipped below 1000 SPI in Round 1. They surprising did not carry any inventory at the end of the round for both their products. So their mistake was 'UNDER-PRODUCTION'.
7. Since they really under-produced, even with the 20% upward correction of the production numbers by the software, they still couldn't meet the market demand.
8. So their demand was satiated by some competitor whose product was close in features to theirs.
9. This inadvertent loss in market share was what led to their SPI slippage below 1000. It is a perfectly recoverable position.
Round 2 on Friday - 12th March.
Very interesting summary of round 1, Sir. As a team, we were able to identify where we might have gone wrong, and why our results were not satisfactory. Looking forward to round 2 today.
Welcome to Round 2 Kaushik and team !!!
An insightful evaluation of first round. Also, makes the second round much more interesting to work on.
Nice sum up! Really looking forward to round 2 for better decision making..
@@rachnaranjan7713 Thanks Rachna. Welcome to Round 2!!
Round 01 Sum up [PGPM]
Aqua and Othello have the maximum Standard Deviation after round 01 of 85 each.
Juliet and Australia follow with 70 and 66 - still high.
SD comes to some moderation with Black (44).
The lowest SD is Argentina at 22.
Some of the indicators of a high SD would be:
1. Some teams have begun over aggressively [ which at this point is neither good not bad] compared to others.
2. There is an odd chance in the high SD groups that some teams have not understood the game completely [Just a hunch].
Some of the indicators of a low SD would be:
1. All teams are cautious with their 1st round. They are feeling the waters carefully
2. All teams have got the basics right and all are respecting the rule of 'incrementalism'
Amazing video covering all dimensions crisply....excited to play and have fun learning
Thanks KOS (KO Shruthi !!!).
As a current Markstrat team captain, use it as an SoS during class !!!
When ever in doubt, fall back !!!!!
Sum-up of PGDM Round 04 -
Both teams Aqua and Black -
At the end of round 4, which is more or less the mid point of the game, we find that:
1. One team has clearly surged ahead
2. Four teams are locked in the middle with a clear second leadership yet to emerge &
3. One team is right now slipping behind
This scenario is indicative of many real markets in the evolutionary phase of markets with one outlier each at both ends of performance and the remaining market stuck in the middle.
With a few more rounds up, the 1-2-3 'Rule of Three' position can emerge in some markets with close to 60-70 % market share locked with these three teams and the remaining 30-40% market share distributed unevenly among the remaining three teams.
This is what Prof. Jag Sheth calls as the Rule of three.
1. SBI, HDFC and ICICI in the Indian Banking Sector
2. GM, Chrysler and Ford in the US Auto Sector
3. Mc Donalds, Burger King and Wendys in the global Burger Market
4. Toyota, Nissan, and Honda in the Japanese Auto Sector
The list is endless.
Looks very interesting! Cannot wait to start this course. Looks like it is going to be a fun roller coaster ride!
Did you watch the full video?
@@DrEaswarKrishnaIyer Yes, sir!
Thanks for the crystal clear explanation sir. These tips will surely help us during the simulation.
Excited and looking forward to our first class today.
Welcome to the class John !!!!!
well said captain. As you said , the video was very insightful.
Sum-up of PGDM Round 03 -
Team Aqua -
At the end of round 3, teams M and L are in the lead and going neck to neck.
But there is a difference.
Team M is building its position steadily and have had a considerable jump in their SPI in Round 3.
They are still #2, but only 34 points SPI behind team L.
Team L on the other hand was the one who did a somersault from 963 to 1671 in Round 2. They have (sort of to be expected) slipped in their SPI in round 3, but still maintaining their #1 position.
Team R and Team T are two other teams to look out for. Very slow, but very steady. After Vodite, the market could be wide open.
Team Black -
Teams R and S are currently locked in the same overall ranking position.
But with a key difference. One is moving up. Other is currently slipping.
Black M is also in hot pursuit and they are systematically building their SPI, though they faltered in Round 3 and could get only a small gain.
Overall quite open with no clear winners yet.
Finally, all the learnings will be tested here, looking forward sir, thank you for the crisp overview. The ride begins.
Thanks Syandan. The PGPM ride has begun today.
Great video sir....covers MarkStrat very comprehensively
Thanks for appreciating Akshay !
Thanks Akshay.
Hope you have a great career ahead.
One of the best marketing subjects in MBA. Very informative and fun to play with.
Ofcourse it comes with an added flavour of Easwar sir which makes it the best.
Krutarth, it is gratifying (which is incidentally what your name means!!!) to have old kids back in the loop !!!
I guess, your team was the winner in your year? (or close to that, well memory isnt that sharp).
Delighted to welcome my dear Markstrat Alums to this channel !!!!!
@@DrEaswarKrishnaIyer Yes you are right we were the winner.
Some more Tips related to R&D and Online queries [Straight from your handout only]
1. An online query provides you with an estimate of the budget required to complete a project. You may order
an online query only when the project is fully specified.
2. If you change the specifications of your project (characteristics and/or requested base cost) after you have
run the online query, you will no longer be guaranteed that the project will be completed within one period
at the budget given by the query. In this case, you should run a new query to adjust your decisions according
to the new specifications.
Sir, in 3 rd Tip:-
In Production number.
What will be solution b/w over production (excess inventory ) and under production (visible lost ).
Suraj, welcome to the system ...
This particular video is on a specific simulation tool called Markstrat which you will learn in the 7th term. The answer to your question has general (market driven) and specific (Markstrat driven) elements. My answer here is for Market (in general) and not for Markstrat.
Over production in general can lead to channel loading, inventory glut (across the supply chain), forced push (which is not always good for a product / brand), pricing slashing to remove inventory, product perishing, rejigging of subsequent month's productions etc. - Generally not good except when you foresee a huge demand ahead (Diwali, New Year, Pongal etc).
Underproduction shows signs of lack of confidence, lack of finance to ramp up capacities, inability to rise with markets, lethargy, jaane do attitude, human resource problems, machinery maintenance problems, channel acceptance problems etc - Again not good.
Hit the middle road.
mersi frate chiar aveam nevoie
Thanks for the video sir! It helped us a lot in playing Markstrat
Excellent video sir, very informative!! Excited for the classes
Welcome Aishwarya to the class!!
The fun begins !
Crisp and relevant!!!
Thanks Surya.
Great going
Thanks a million maam.
Love your presentation style
The video gave immense clarification on what to do from tomorrow. Hope we can, as a team follow all your 10 tips and finish the 8 years in the top position. Thank you for this video, Sir.
Thanks Ankita for the warm appreciation.
But remember that in Markstrat winning is not just by you being good.
It is driven by (but not restricted to) elements like:
1. There are no typos in your data entry
2. There are no mistakes (like choosing the wrong scale)
3. There are no rushed through decisions.
4. There is no rogue team in the MRSTLN list who destroys his market as well as yours (malicious or accidental)
5. Plain Luck [or chance from a probabilistic understanding point of view]
All the best.
@@DrEaswarKrishnaIyer Thank you sir ...will keep all these in mind
Hi sir, are there any practical tutorials or sessions being held by you to get a hands on experience.
Thank you for your amazing insights, Sir. Looking forward to our 1st session.
Welcome to the class Shaaalum !!
Good to find you here Sir!! Nice presentation
Great to hear back from you Saurabh Sugha !!
Students like you go back by more than one decade !!!
hola, no entendi, si la publicidad tiene que ir 100% a un segmento o hay que repartir un poco ?
Thanks a lot sir for guiding us ! It was great to learn. 🤘
Thanks Aman.
Hope you have a great career ahead.
Thanks for the explanation & tips sir. Makes me even more excited for the Sim. Really looking forward to it. 😇🤩
Welcome Anish - one of my new Markstrat Captains.
I promise an exciting 3 hours ahead ....!!!
Great video, Sir. Lot of insights to be taken in. Hoping to apply these in our Markstrat Simulation sessions soon.
Welcome to the class Kaushik !!
One of the best courses I took since it mirrors the real world, wherein competition and counter strategies by them also factor into the outcome of the marketing decisions we make 👌🏻
Thanks Jijo !!!!
Markstrat with you all looked like yesterday.
Hope preps are on for the big wedding day in April 2021 !
I look forward to attend Markstrat classes with you next term Sir! :)
Priyanka Saha ....most welcome.
Since you are on a video binge mode, watch another bedtime video that I have posted just now.
How to Declutter Life !!
Hello, I don't understand if the advertising has to go 100% to a segment or it has to be distributed a little?
great lesson very useful
Thanks Sharan !
I was part of 2019-20 batch. My team finished in the last position. Right from the beginning, we didn’t understand anything. (We understood the game but not its science of evaluation). Almost in between we gave up, I guess when our stock price went below 1000, apparently after that there is no way of coming on top. This video explains the science of the software really well!
Good initiative sir! Teams like us, I’m sure there will be at least one or two, they will be hugely benefiting and enjoying this course.
My sum up of round 02 of PGDM will throw a surprise (I have not yet posted it).
In one of the industries (Aqua or Black, I don't remember), the team that came last in round 1 with a below 1000 SPI (a 'lost' team) rebounded and came literally first with a 700+ jump in SPI in round 2. Took only 1 round to rectify their weakness. More in that comment.
Excellent presentation 👍
Thanks A2R CBSE Education for watching and endorsing !!!
Delighted with your appreciation.
Great tips Sir... Religiously following these tips helped us to secure first position in 6 out of 8 rounds 🔥 A must watch for all Mark Straters 👍
Thanks a lot for the generous comment Mayank.
Hope you have a great career ahead !!
What does the warning "recent project not used in your brand portfolio" mean?
You have completed your R&D (means - recent project).
But you have not yet launched the product (Means - not used in your brand portfolio).
Hope it clarifies.
Thank you Sir
Hey, how can I connect with you?
Great explanation sir.
Thanks Suvansh !!
Amazing explanation sir as usual! Loved attending your classes :)
Gargi !!! What a pleasure. It seemed like only yesterday when we were making some videos in campus.
In fact, the seed for such a channel was similar video-making sessions that I had with students like you !!!!
True pleasure to get you all back in a platform that is built for life long interactions .....
Marketing courses are fun. Needless to say, a capstone course in marketing is bound to be fun. If the capstone course happens to be a simulation based course, then it is even more fun!
Combine that with the most fun-loving prof in Great Lakes and you have one of the best courses! I would recommend this course to all majors, not just for marketing peeps.
Thanks Viggy !!!
Welcome to the channel.
You will find more snippets in Marketing. The portfolio is only getting built.....
On which session will we be having the exam and presentation for the course?
Presentation - Last session.
Exam - Program office decides.
@@DrEaswarKrishnaIyer thank you Sir!
Also what is your recommended ratio of advertising (media) & Advertising (Research)
Media is a large chunk.
Ad Research for getting the content right is a small chunk.
Ratio - there is no specific advise.
1-10 % is small !!
One of my favourite subjects and yet again beautifully delivered by you sir. Hope you are doing well sir:)
I am doing wonderfully well Prachi !!
You were (if I remember right) my captain for Team M (the first bench team) !!!
PGPM starts their Markstrat saga today. Some "generic advice" ..... (read, enjoy, imbibe, incorporate, win .......)
These advises are neither there in the handout nor there in the Markstrat lexicon. These are from EKI and available only in this UA-cam.
1. Don't miss out a chance to populate the market with your own products. The more you are there, the more you sell. The more you sell, the more you make money. If you don't do it and someone else does it, then they run away with the cake !!
2. Gaining market share is one skill. Retaining market share is another skill. In strategic terms it is called the Creation Strategy and the Sustenance Strategy. In my opinion, retaining is more difficult than initial gaining. Watch out ....
3. Do not focus only on your winning products. That is sheer vanity. Equally focus on your losing products. The "lift" that you get from the winners can easily be wiped out by the "drop" that you get from the losers.
4. Be proactive. Else you will be forced to be reactive.
5. Data-driven works far better than intuition driven in Markstrat.
[After all sections finish their first rounds, I will give my second round of 5 gyan tips - An UA-cam exclusive !!!!!!!!]
Our 1st class starts today. All set and ready for the fun to begin.
Welcome !
Hi Sir, in the company dashboard we have a total market share (%U) and total market share (%$) can you please clarify what's the difference between the two?
First is market share as per units sold (%U) and second is marker share as per revenue earned (%$).
They need not be the same.
Round 02 - Some Tips
1. In the first round, you could not over spent because the deviation was forced to come to zero. But from the second round, the deviation will anyways become negative because of R&D. Hence the limiting element is not there and so you would have a tendency to over spend (splurge would be a better word). Avoid it.
2. This advise is contradictory to Rule 1. As and when spend is required, definitely spend !!!
3. Plan for the long term. Play for the next round.
4. Use all decision variables that you have to decide to which segment you are going to cater to. Then do the NPD for that segment.
5. Production decisions should be made depending on the market forecast and not just based on how good your product is or how attractive your inventory position is.
Great explanation sir! Markstrat was super fun & so we’re your lectures!! These are great insights, definitely a value add for coming batches :) My Markstrat experience was one of the best at GLIM, it entails hands on learning experience with great learning’s and fun :)
Thanks a million Sanjana!!
You were one of my captains for Markstrat !!! Still remember your first bench team.
How is the last one virtual year with ZS Consulting?
When 40% of your production is going as inventory despite being least priced, is it the right time to do an R&D on your product.
Your team had an inventory carriage in round 2 for the product in mention.
Yet the production for the same product was high for next round (R3).
Please correct the acceptance positioning (in perception terms) of the product wrt the most appropriate coordinates in the perception map. That will solve the alignment game.
@@DrEaswarKrishnaIyer thank you Sir!
aqui acabou comigo
Top tip, don't make the same mistake twice
Wonderful tip 👍
yo lo gane y no use ninguno de tus tips gracias igual !!