@@angelusgnz5784 I NEVER LIKED YOU isn’t even that long, but ig Future’s dark cinematic trap style didn’t hit with everyone. I personally love it. MM&TBS has stuck decently well with me too, I have been listening to lots of older music that I’ve missed so I haven’t been listening to music that I already know as much lately, but when I do those are 2 albums I come back to quite frequently
I'm listening it right now it is in my playlist of course, idk why people hate on future's new album it's brilliant, they used to like more post malone's one but this one is way better and more listenable. WAIT FOR U is in every radio in my city !!
I haven’t been bumping Mr morale and the big steppers either that much lately. I believe the main problem is that we have so much access to a lot more music than previous generations. New music releases every week plus we have access to music from the previous generations as well, so in a way we’re constantly finding new music and don’t have the time to go back to one album constantly unless we’ve developed some type of connection to it.
I think it's still a great album but I agree. I don't know what happened, 2010s music just seemed to hit me harder when it had first came out and you really can't say "Oh your getting old" cause these NFR cats aren't old at all and feel the same way
Had the same thing but for a different reason. It's just such a god damn heavy album that I really needed to be in the right headspace to listen to it and needed to have the time to actually sit down and listen to it the whole way through. So the gap between my first listen and second listen was almost a month. I kept wanting to revisit it but not getting the chance. I will say though, when I did I really fcked with it. So I'm looking forward to the next time I'm in the right zone to listen. But its not like ggmc or tpab coz I feel like I can listen to them in more everyday situations.
@@aidanmcpavian5638 the album is not the problem I think it’s fantastic in fact, but neglected to mention that I have played this album nonstop since it came out up until recent weeks. It was purposeful because there were a few other albums I was entertaining and didn’t want to lose the feelings of those either. I’ll probably listen to it again some more but in a way I guess you can say I took a break. I actually find mr morale to be the most listenable Kendrick album in everyday situations because it’s the easiest to digest because of how straightforward it is.
This isn't specific to this era of music. In every generation there's albums that literally NOBODY talks about anymore, and even when they came out the buzz wasn't around for long. The reason why this era "feels" different is because there are SO many albums and SO many artists that people move through music very quickly. They'll play an album 1-3 times, add whatever songs they liked the most to a playlist, then move on with their lives.
Yep this the comment is on point. And the memorable albums birth "legendary artiste" example: Michael Jackson, Whitney Housten etc. This happens in every era. That's why Drake, Chris brown, Beyonce, Kanye etc. can ssay they've been here etc. and other artiste "fell off". The artistes' that fell off had forgettable albums/stop making music.
I think some people don’t realize this, but back in the day people would have the chance to marinate with one or two albums for months at a time. Now we have social media and music is released damn near every week now by the time an artist releases an album it’s another one released the week after and the fact that most of these dudes sound the same doesn’t help either.
I feel digesting an album is what creates the memorable feeling. If you blaze through 5+ albums EACH week, and never look back due to new albums you're listening, it'll never fully digest and just linger in your mind as that 'decent' album. When it could've been a great album but never grew on you. There've been great albums I thought were 'meh' at first which grew on me & now they reside in my head as near masterpieces.
@@egotrips4810 that’s why when I play albums I let them marinate. Most people listen to new music every week but I usually just replay the music over and over. Especially when albums have a lot to offer because even when going back weeks or months later you can still find new things about the album or songs on the album.
@@ahkenaten522 Same thing I do bro lol. I spin a couple albums in my playlist and they grow. Sometimes for a good month if the album is that good (Mr Morale, Drill Music in Zion, that Cudi mixtape, etc). I never understood how people run through albums cuz I know I wouldn't be able to digest it properly. As you said, going back to re-listen helps you discover new tracks you might've missed
@@no-vk2qe Kendrick is a generational artist who makes timeless music, all his albums age like fine wine lol it only come and go for people with a short attention span or people who only listen to "bangers".
It's an oversaturation of music nowadays, but also the albums just aren't as timeless and really strong in content as maybe they once were in the past. In the age of social media, everyone's attention span is like 5 seconds long, so these albums really need to grab it and keep it in order for it to really resonate with the listener and majority of them just haven't been able to do that.
The quality is there imo, it's a fan thing. Even if something is amazing we'll just talk about it for a while and then move on. Only the hardcores really appreciate the music.
I think it’s the difference of generations. Since there’s more social media, artists can fall back on that and don’t have much hunger because of advertising and business deals. Before social media, artists had that thrive because all they had was music to fall on. It was easier to fall off back then compared to now. I just think it’s simple, lack of thrive
Great segment with alot of excellent points. I totally agree with everything you guys said. I think as the world progresses, we find an era of abundance, thanks to technology. The music industry and labels have been evolving rapidly in recent years. The algorithms of music production have replaced the conventional way of recording by bringing better efficiency and as data analysis is one of the major keys for creating killer-hits, every rapper with the right label can now make a catchy track to maximize streams and profits - which in turn also creates more competition (more rappers, more albums). Thanks to social media platforms, there are new artists popping up every day too, and soon there will be thirty album drops every day.
I think I’ll add to your point and I’ve very rarely heard this side. Of it but I believe it’s because the average consumer has change everyone has seen how easy it is to get on the big screen and knows what it takes to get there with a actionable plan or in some way shape or form are trying to start a business of some sort, (podcast, day trading, trade lines, CPNs,rapper IG influencer the list goes on/ what I’m really trying to say is everyone’s to busy trying to get in to that spot of the star or level up to that kind of level. they are to busy and focus on making it to worry about what album is out or what’s going on in the music world really just a whole lot of seat changing , I feel this is the fault of the music industry making just about anyone famous and taking the mystique away from celebrity and Covid shut downs give us time to think about things and put it in to prospective….
Why all the blame on us? The artists are somewhat to blame as they're getting lazier. If you make good music, people will flock. But they're down to 2 verses (laziness), using others for hooks (laziness), shoving too many fillers in a track list to accumulate plays (laziness). The newer artists are so consumed in social media and having their heads filled with adoration/trying to forge a social media personality that they spend less time writing/in the studio. FACTS.
New artists have to focus on social media because majority of people will never listen to someone music unless they see them on akademiks or shade room or those type of social media pages. We dont live in an era where you can just discover one new rapper every few months and spend time learning there music and becoming a fan. Nowadays because of the rise of social media you discover so many artists in just a day on tiktok or instagram memes. Also streams are worth so much less than what albums were worth back in the day. Back in the day you could actually spend 2 years working on an album coz your last album made you enough money to pay your bills and buy food for the next 2 years without having to be in the public eye or make momey for social media. Nowadays if you take too long to release in the streaming era, it will make it very difficult to maintain your bills, security, house in a safe ever etc etc
They just want to make a quick bag instead of investing and putting actual creativity in their music. There’s a reason why Kanye’s old music is still being played in my opinion
@@9G0D lol just because ppl are discovering new artists everyday doesn't mean they're automatically gonna end up a fan off rip. There's more trash music out there then great music, be real
Discovering someone and not liking them is much better than not discovering them at all. The algorithm will pick up on that and show the artists to someone more likely to enjoy them
I'm an artist myself, I know the struggles. But imagine, these bigger artist spend hours and hours every night in the studio just trying to come up with a sound that will resonate with the consumer as well as last past the first weekend. Nobody sees the work that goes in to putting together a great song let alone a great album
Part of me always believed some of those percentages of the attention span are a bit skewed because not everyone has premium so they dont get to choose where they start and have to skip to songs they do wanna play for that day. But i feel like the big reason so many albums fall off is because of the quantity of music releasing constantly. Where you want to bump a new album but your still enjoying your older music but you only have a certain amount of time in a day/week/month.
This is why I I think Pandora was the perfect mix of modern streaming and radio play. Music would be discovered and sometimes it forced you to listen to music when you run out of skips. I feel like I was digesting so much more and also discovering new music. To me that was the peak.
Very important discussion, thank you guys! As an underground artist it is sometimes really difficult to forget about numbers and expectations, I can’t imagine the pressure mainstream rappers have to keep up.
I am glad you brought up the Big Stepper album. He recently played at a venue in my city and the show was amazing. Him and 2 Phone BK have been in my rotation for a while. Even before they told the public they were related. When you have a K-Dot album that takes on a lot of topics, everyone can find a song that is relevant to them. During the show, he also played his top bangers like B*tch Dont Kill My Vibes, Humble, and alot more. Its nice having an artsit that has a diverse catalog. When relistening his old songs before the show, I kinda forgot about untitled unmastered. Go listen to that right now. One artist that is keeping up with fans demands and still having enough songs to remember an album's worth is YB. He releases so much that you will have on rotation enough songs to be more than other artsit's catalogs. Yak is right behind him since he was on the Mr Morale album too. However it is more about singles tho ngl...
I also feel that us being so connected to the celebrities thru social media also takes away from the sticking factor because back in the day you had to listen the music to know what was going on with people versus now even when music is not released you know damn near everything about artist outside of their music …. that’s part of why Youngboy is still hot because nobody really know what goes on with him soo they listen to the music to find out
facts. The whole mysterious vibe of artists is gone due to socials. I think more artists should maintain their mysteriousness as that’s what people flock to. Take pinkpantheresses fame for a while, everyone wanted to know who she was but she wouldn’t show anything about herself, not even a full picture of herself, and at that time her music was worldwide and a big hype. As soon as she was signed and became ‘mainstream’, aswell as sharing things about herself and making more commercial music, her popularity sort of went down. Celebs that are mysterious always get the most traction.
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I’ve always been impressed by people like you guys who can digest and retain all the music they’ve been listening to. The recall of music is always impressive
Here's my take. A lot of these artists and projects do not have anything new to offer. The reason why the Kendrick and Denzel album, at least for me, are still being played and mentioned is because they feel fresh, unique and important to their respective artist. Let's be honest, when Drake or Future drop, we aren't looking to catch up with them. We know we're getting a few bops for our playlists and we call it a day. It isn't that deep. It's basically Halloween with most of the music today; we get our treats and wait until next time. I think every era of music has been like that. However, for me, it seems like there is so much more forgettable music as time progresses. I fear listening to new music and artists because I don't want to waste my time. I'm taking a break from music for a while, because there is nothing that can capture me enough. Kendrick's album is the most recent project that has me playing it over and over again.
Kendrick, Denzel, Joey, Lupe, and Pusha T will last with me forever personally cause I have stuck with their music for a long time and it's hard to ignore all of their work. I haven't really checked out any new artist these days so nothing seems forgettable to me this year but maybe it's forgettable to other people who listen to a large majority of artist because a large majority of hiphop artist especially these days don't make albums, they're making hype songs and slapping them all together and calling it an album which will not stick with the people compared to a well-thought out conceptual album that can relate and connect with others and eventually the hype will die down for the next artist to come and be the next trend.
This is why for me it's a real challenge for rappers to drop a classic in this era. You have to be brave and taking risks, just be unique. Doing all that while also keep it accessible for a good number of sales. Tough.
@@nolimitbryan3263 They not different bruh, Kendrick & Travis can make shit nobody else can make. I don't see anyone else making shit that sounds like TPAB AND that shit made like 300K the first week. And stood out AND was successful. Same with RODEO & ASTRO, Travis not the best rapper but nothing sonically sounds like his albums
@@thedon0516 Fair point plus he makes albums full of bangers so its bound to sell extremely well regardless of the quality of it. Your point goes for Tyler as well.
Yh that time period was litt tbh even tho that’s not favourite which is actually 2016-2019 the SoundCloud era I still loved the early 2010s hip hop since that concert sister most of my childhood and the music was just amazing back then and I would not argue if u say that your favourite era
Out of what y’all listed in the initial part of the vid I’m still listening to Mr. Morale, Melt My Eyez (my AOTY), DS4EVER, and I Never Liked You. I actually think I Never Liked You was a fantastic Future album and its one of my most played albums of the year just because it has so many great songs. Wanted to highlight it cus I know I disagree pretty hard with y’all on that. 712PM, Keep It Burnin, Puffin On Zootiez, Gold Stacks, Wait For U, Love You Better, Chickens, Holy Ghost, The Way Things Going, I’m On One, No Security, and Just The Beginning are all heavily in my rotation and I still play the other songs from INLY every once in a while. There’s a reason why this Future album has been topping the charts since it came out and doing so well on sales, it’s really getting played consistently and hasn’t just come and gone just based on sales and talk.
I NEVER LIKED YOU is one of Future's weakest projects. Shit didn't hit the same. DS2, EVOL, PLUTO, THE WIZRD, HIGH OFF LIFE, & HNDRXX are all bangers and all I need
@@thedon0516 DS2, THE WIZRD and HNDRXX are Future’s top 3 albums. HIGH OFF LIFE is one of Future’s weaker albums for sure and I think PLUTO is also in that category (Future didn’t hit his stride until Monster). EVOL is better than I NEVER LIKED YOU but they’re close. I NEVER LIKED YOU hits way harder than HIGH OFF LIFE.
I love video games, I love producing/listening music, I love watching movies. Thats a lot of entertainment to pay attention to, so much content is releasing on the daily I just don't have time anymore.
I feel like a lot of rap fans don’t appreciate new music nowadays. Most see people trashing on a new release on twitter so then they don’t form their own opinion.
Main problem is that current day rappers don't even really rap and they just put lines together while using engineering/autotune to fill in the gap. No story and no bars. Back in the day you can play an album from the 1st to the last track and each one would be a banger with a story to tell.
With the current drought of lasting albums (with the exception of a few), I find myself checking out albums of artists I haven't heard of or listening to past classics again more than replaying new albums
i talked about this with my friend a while ago. great vid and interesting topic i hope other yters talk about this. also i noticed the big release forgettable albums outweighed the ones that grab your attention within the past 2 years
Mr morale & dawn fm are on my rotation, I hear both of them in full at least twice a week. Sprinkled with some singles from this year and classic albums is about it
For me it’s weird cause it’s so difficult to find a “new” sound because it’s so much music and so many people who have made music in history that the best you can do is mix styles and add a unique perspective ….. kinda like juice wrld w/ hip-hop and punk/rock mix
The 3 albums I listen to still on a regular basis are "No Dope On Sundays" by Cyhi The Prince, "Victory Lap" by Nipsey Hussle and "For The Love Of Money" by Eshon Burgundy and all of those albums are a few years old. I think its because those albums are all complete bodies of work. Strong instrumentation, clever skits, transitions, lyrical content and all are mixed & mastered beautifully. The other caveat is there are very few skips on those albums. You can pretty much press play and let them ride out. To me, albums with those qualities will stand the test of time.
The last golden age of music was between 2010-2014. Think of how many hits we had during this era and how diverse the chart toppers were. Today it's all Rap dominated but back then you had superstars in every genre. This period also birthed so many Legends. Drake, The Weeknd, Nicki Minaj, Ed Sheeran, Adele, Justin Bieber, Kendrick Lamar, J.Cole, Imagine Dragons, Lorde, Avicii, Calvin Harris, Lana Del Rey, Lady Gaga, Katy Perry, Wiz Khalifa, Keisha. And so many more. They all went on to achieve astronomical success in the mainstream. There aren't too many artists these days with that level of star power. Aside from Billie Eilish, Olivia Rodrigo, Doja Cat, Harry Styles.
Im telling you bro you guys are sleeeping hard on I never liked you. 712pm, holy ghost, Im on one, Massaging me, puffin on zooties, just the beginning, wait for u, im dat fella, and many more are the best future tracks in a while
Love the Pusha T album. Seemed to be made as an actual album. The new Black thought album was is great from beginning to end. You are correct. The last 1.5 year had been one of my favorite in a very very long time. 2 chains album was surprisingly good from beginning to end.
I think the way we consume music is completely different,. We get *SO MUCH* stimulation for our ears and eyes and all that shit is fighting our attention, and it makes us want new shit, it makes us need it. Our attention spans in every sense of media has been decreased to levels that are almost impossible to keep for any period of time.
Been watching y’all when you guys were at a few thousand subs so proud to see y’all going up. All these other music review channels are washed y’all make every video fresh and interesting, 🐐 shit
I think it would be interesting if you guys did some sort of post release (like say 6 months after release) reviews of albums you like that have stuck with you. Because this would help people revisit these albums and I think there is something to be said for revisiting and discussing an album after it's initial release. This would make more sense for the deeper albums, but I feel like these are the ones that stick anyway. For example it would be interesting to hear a revisited discussion of Mr Morale 6 months in once you've had a chance to digest it. I reckon this might be a good way of encouraging people to revisit albums more, and would also make for some interesting content.
Why albums dont last? Because they are not physical albums, hence people dont appreciate them like we did in the 90s and early 2000s. We are overflooded with music every fuckin day. Thats why noone gives a shit about an album.
Hell no. There is just some more trash in the mix that you have to sort through. There is a lot of underground hiddem gems, and main stream artists that are keeping this genre alive and well.
There’s so much happening mainstream on Fridays & I end up adding 60-100 songs (sometimes more) into my Apple library every week… I listen to huge range of artists/genres, constantly getting new stuff is fun but draining at times. Would be nice to have a week where literally nobody dropped
This is happening because music is objectively worst than it was 20 yrs ago and its continuing to decline in quality because the artists arent interesting, they aren’t good and the labels have no idea what theyre doing.
I feel like lots of “artists” are creating products over telling stories that are emotionally meaningful, this will ultimately result in the real ones rising and products being replaced.
I feel like Hip Hop as a whole is coming closer and closer to splitting into 2 different genres. People like us listen to & appreciate quality lyrics and instrumentals, while others are into the more intense carti/mumble rap lyrics. For example last week when Joey and Uzi dropped I felt like the two were in completely different worlds. We'll see, also I can't agree more with your opinion on Jack Harlow lol.
If we’re being honest, It’s because of social media. Everything right now is a big push for 1 big single to be endlessly played on a tiktok or reel. Me personally, I love albums. There’s nothing worse than hearing a good single just to go to the artist’s catalog and the rest of their songs aren’t up to par. But like we can all agree on, the short attention span doesn’t help. The new thing might be multiple short albums released throughout the year that are about 30min long so that an artist can show their talent, while still having bangers in a short and sweet package. Y’all check out my latest album tho lol 🤙🏽
With streaming and the crazy amount of music that comes out, music is basically fast food at this point. Also too many copy cats trying to sound the same such as Jack Harlow making an album that sounds like Drake. The underground putting out more classics than the mainstream. Also I feel you guys on the lowered attention span we have gotten over the years, I hate that shit so much lol.
perk of being an independent/underground artist is that choice is a lot easier to make if you have the vision. If I know what I want my album to be, represent, etc then I'll make it just that regardless if the algorithm likes it tbh. I'll keep everything in mind for sure but the music is the music. Everything outside of it is a different story
There are ‘entertainers’ and there are ‘artists’. The first group are singers or rappers that entertain us. The musical flavor of the week or month. It’s forgettable sounds and phrases that have little meaning to most hearers. Artists on the other have a profound effect on most listeners. People gain more understanding and shades of meaning with each listen, because it’s art not disposable entertainment. This is why people will listen to the white album, the Wall, Marvin Gaye’s What’s going on generations after they have been released. It doesn’t matter the style of music. What matters is the meaning of the message within the sounds created. Are their universal themes presented in significant and creative ways or a cheap cash grab through a method designed to make money not lasting music.
I think another big part of it is because different forms of entertainment are all now so accessible listening to music has become a passive activity for most people. Most people don’t really consider themselves fans of music really and don’t keep up with new releases
2 years ago. I found myself not listening to new music. Like I just used to listen a spotify Playlist of every single song I liked. When I first got spotify. It was easy to listen to the new music I liked. But after a while and 3000 plus songs later. I find it hard as hell to listen to recently released music. So I made a Playlist for the year 2021 and 2022. And I feel like 2022 is one of my favorite years for music. I just exclusively listen to music released within the year for now. I'm liking music way more now and I'm remembering the music way more now
I feel the same way, most albums nowadays leaves my rotations within a week, only innovators like Kendrick, Joey, and Denzel last, all that other bullshi* is here today and gone tomor-
Because theres so much new stuff constantly coming out that leads to people just listening to one project a really short time before moving onto the next new hype thing, only the truly great ones stay in rotation longer than a few weeks these days. I've been revisiting a lot of my nostalgic records this year and sort of feel guilty about missing out on so much new stuff that people are buzzing about but in the end I know I wont be able to soak in everything I want anyways so its fine. Propably heard only like 5 new albums this year I'm definitely gonna try pick up the slack before the new year is upon us
It’s because most albums today are just a collection of songs instead of telling a story or focusing on a central theme. Look at why The Weeknd is so successful, he knows how to paint a picture through his music🐐
I've always thought the industry as a whole has lowered its standards, even though there are wayy more artists around now than ever before. Take a look at any "Top 10 Hip-Hop Albums/Rappers/Songs of All Time" from any listener and it's most likely going to consist of artists or songs from the 90's or early 2000's. You might get one or two from the 2010's but no more.
Well, i mean no shit. Jay, Nas, Pac, Biggie, Dre, Wayne whoever have had 20-30 years to get to where they are. You’re comparing artists 5-10 years into the game with guys who’ve been doing it for double or even triple the years. I dont think its even fair to put drake there as hes only been in the game for 20 years…
@@kendalljharris fair point, but I still think that was because of there not being as big of an abundance of artists as there is now; ofc Jay is smthin special tho so not disregarding his talent...
I always use MM..FOOD and NWTS as the perfect example of what an album experience is supposed to be like. Perfected albums that I can listen to forever.
Youre right. I can’t listen to an album that’s longer than my drive- 45 minutes. 🤷🏾♂️. I don’t come back to a lot of albums because there is so much music!!!! Every week like 2-3 albums comes out. I’m trying to listen to one and then here comes something else.
I defiantly agree that albums have less substance or less work put into them now. But there has been so many great albums this year: caprisongs fka twigs, Sick! Earl, MMESYF Denzel, Drill music in zion Lupe Fiasco, Trip Yung Lean, Ramona Parks Vince, Mr Moral. There's bare more and Fka twigs isn't really a hip hop artist but she has used rappers in her music to craft beautiful pieces of art. I feel people just need to widen their horizons and stop tryna be appealing. The best people are still magic fantastic music imo Kendrick released an album that i think may change peoples approach music in years to come.
Simple. No traditional play cycle. There’s no scattered feature record model or TV/radio chart shows to keep album feeling current and in the conversation. Now the album just drops, it’s hot for a few days and then the buzz dies. It’s like when Netflix drops a whole season of a show vs when Disney drops a show week by week. After everyone binges the whole Netflix show on the opening weekend, that’s it, there’s no more buzz. When Disney drops a show it stays in the conversation longer because everyone collectively talks about it while waiting for the next episode to drop. One weekend of buzz vs 2 months of buzz.
J Cole has some of the most meaningful music in terms of resonance and subtance but his albums seem to live shorter than any rapper thats is on or close to his level/tier...his albums are a perfect example to show that it is ultimately us that has it like this
LMAO no, his albums dont last because we’ve seen everything that his brand is exhibiting already in other artists in the past that has done what hes doing better. He simply doesn’t have an interesting enough brand or approach to music to get the same results as a Drake or a Kanye.
@@josephschmizzo1595 what is so funny :S...u didnt even laugh that hard in real life but ok lol...while u have a great point u gotta be silly to think we as music fans, not literally everyone obviously, is watered down and is microwaved as fuck. Its all around u its a point u really cant refute that.
@@josephschmizzo1595 his brand dont have nothing to do with it we talking about the music. he is a top tier artist his music can sell a million records without his "brand" doing anything
@@dominicharris5489 when i say “brand” im saying the overall appeal to engage w him as an act… When i say “Drake’s brand” im talking about an aesthetic, a style or approach to songs/songwriting, multimedia artwork, commercial accessibility/appeal, charisma and personality etc. the overall package of an entertainer. Prince’s brand included him being a live instrumentalist, a dancer, a singer, a director, an extremely stimulating aesthetic, an extremely unique songwriting approach and sonic signature… J Cole’s brand is just a guy in a hoodie, rapping over boom-trap…in a post Michael Jackson, Kanye West, Drake world…u need more than a hoodie, struggle raps and a mic to be interesting. This isnt that elusive of a concept…
Most albums lose momentum because the marketing strategy is antiquated. Artists should think like UA-camrs and produce a weekly show like: behind the scenes making the music, podcast, vlog style. Then produce 7-10 song albums to keep fan’s attention. Russ is an example of how to drop content and albums that your fans love. His weekly music is “content” like UA-camrs weekly videos. Too many rappers don’t have a strategy outside of longer albums and playlists.
Damn, the last statistic you guys mentioned actually saddened me a lot, and actually confirmed the feeling I had for a longer time now. Hip Hop is beginning to be less and less mainstream and is kinda going the Rock route. I think people are kinda fed up with the constant dumbed down sound of current mainstream Rap. People gravitate more towards 80s style songs now, or modern songs who are stylized to sound like 80s songs. I always said Rap/Trap had it's peak in 2015-2017. Right when Da Baby came a long, Hip Hop was on a downward spiral, because all those cookie cutter beats get really tiring pretty fast. Lets see where Hip Hop is heading, but it's not looking good for Hip Hop mainstream wise
Monthly singles get attention, really well created, organized albums where take time, like getting a cinema type feel bc all of us sat through 3 hr movies.
Constant releases and shortened attention spans are the main reasons. Some amazing albums have dropped during the last few years but we're just constantly waiting on the next big drop and so it goes. It feels like only the hardcore fans appreciate the good stuff.
The only albums from this year that I’m still playing more than 1 or 2 songs from are Mr. morale and the big steppers, Vinyl Days, It’s almost Dry, and 2000
You forgot about Tana Talk 4, God Don't Make Mistakes, Forever by Phife Dawg (RIP), Sick!, Cocodrillo Turbo, Ghetto Gods, Continuance, Drill Music in Zion, Live From The End of The World Vol.1 Demos, More Black Superheroes,
@@george0377 I have a couple songs from most of those albums on my playlist but I would say I’m probably more strict than most on how much I have to like a song to put it on my playlist. Also to your Tana Talk 4 point i personally don’t like it as much as most of Bennys other recent albums. I think the best selection isn’t as much for me as it was in the past. Johnny ps caddie is a top 5 song of the year tho
I think all this proves is that music with real substance, inspiration and passion are staying in the rotation. Microwave music is here and gone. They might make a big first week sales but then after that I’m sure it’s declining and more substance filled music might not have huge first week sales but I bet over time they are on a incline of sales.
This is kinda false. An album like DS2 and 7220 dominate well into their 3rd and 4th week and consistently stay on charts. Meanwhile, it’s only been 2or 3 months(?) and MBTBS is getting outsold by CLB and a bunch of other albums which were released quite a while before.
I'm a dinosaur still listening to full albums. When I hear a hot single I check to see if the album is any good. I try not to skim, if I'm skimming an album I either give up on it or come back later. Needless to say I don't get through many albums in a year. I usually latch on to like 3-5 albums. I haven't gotten around to most of the albums he listed at the top.
you said "alotta cake" and "pushin p" the only songs with replay value on ds4ever thats wildly horrible take "missing me" "south to west" "how you did that" "livin wild" "so far ahead>empire" its like yall taste pallet for trap music and melodies is in the garbage Gunna literally has the highest selling album this year that aint come from just pushin p.
man no way u just listed the most mellow songs off the album and said “trap” (i remember ant saying that first 12 sings of ds4 are elite trap but that’s like a HALF of that album) 9 songs are still in my rotation and it’s like the absolute best. ofc its all subjective but denying that 99% of trap is just HORRIBLE and very generic is impossible last actually good year for it was 19 when we got PEFMBA and So Much Fun its really hard to gravitate towards trap nowadays bc its just SO repetitive
@@align8325 nothing sounds more generic than Drake. Trap is in a pretty good place at the top of the Hip Hop genre considering all the deaths and arrests.
I NEVER LIKED YOU has stuck so well in my rotation. But it’s seriously so weird how many albums have just faded from existence lol
I never liked you & mr. Morale have stuck in my rotation as well. I guess certain people just can’t pay attention for that long idk
@@angelusgnz5784 I NEVER LIKED YOU isn’t even that long, but ig Future’s dark cinematic trap style didn’t hit with everyone. I personally love it. MM&TBS has stuck decently well with me too, I have been listening to lots of older music that I’ve missed so I haven’t been listening to music that I already know as much lately, but when I do those are 2 albums I come back to quite frequently
I NEVER LIKED YOU is AOTY for me. That and It’s Almost Dry
@@andrewhale8747 you need to listen to more music lol
I'm listening it right now it is in my playlist of course, idk why people hate on future's new album it's brilliant, they used to like more post malone's one but this one is way better and more listenable. WAIT FOR U is in every radio in my city !!
I haven’t been bumping Mr morale and the big steppers either that much lately. I believe the main problem is that we have so much access to a lot more music than previous generations. New music releases every week plus we have access to music from the previous generations as well, so in a way we’re constantly finding new music and don’t have the time to go back to one album constantly unless we’ve developed some type of connection to it.
Yeah i agree with this
Fr
I think it's still a great album but I agree. I don't know what happened, 2010s music just seemed to hit me harder when it had first came out and you really can't say "Oh your getting old" cause these NFR cats aren't old at all and feel the same way
Had the same thing but for a different reason. It's just such a god damn heavy album that I really needed to be in the right headspace to listen to it and needed to have the time to actually sit down and listen to it the whole way through. So the gap between my first listen and second listen was almost a month. I kept wanting to revisit it but not getting the chance. I will say though, when I did I really fcked with it. So I'm looking forward to the next time I'm in the right zone to listen. But its not like ggmc or tpab coz I feel like I can listen to them in more everyday situations.
@@aidanmcpavian5638 the album is not the problem I think it’s fantastic in fact, but neglected to mention that I have played this album nonstop since it came out up until recent weeks. It was purposeful because there were a few other albums I was entertaining and didn’t want to lose the feelings of those either. I’ll probably listen to it again some more but in a way I guess you can say I took a break. I actually find mr morale to be the most listenable Kendrick album in everyday situations because it’s the easiest to digest because of how straightforward it is.
This isn't specific to this era of music. In every generation there's albums that literally NOBODY talks about anymore, and even when they came out the buzz wasn't around for long.
The reason why this era "feels" different is because there are SO many albums and SO many artists that people move through music very quickly. They'll play an album 1-3 times, add whatever songs they liked the most to a playlist, then move on with their lives.
Yep this the comment is on point. And the memorable albums birth "legendary artiste" example: Michael Jackson, Whitney Housten etc.
This happens in every era. That's why Drake, Chris brown, Beyonce, Kanye etc. can ssay they've been here etc. and other artiste "fell off". The artistes' that fell off had forgettable albums/stop making music.
I think some people don’t realize this, but back in the day people would have the chance to marinate with one or two albums for months at a time. Now we have social media and music is released damn near every week now by the time an artist releases an album it’s another one released the week after and the fact that most of these dudes sound the same doesn’t help either.
I feel digesting an album is what creates the memorable feeling. If you blaze through 5+ albums EACH week, and never look back due to new albums you're listening, it'll never fully digest and just linger in your mind as that 'decent' album. When it could've been a great album but never grew on you. There've been great albums I thought were 'meh' at first which grew on me & now they reside in my head as near masterpieces.
@@egotrips4810 that’s why when I play albums I let them marinate. Most people listen to new music every week but I usually just replay the music over and over. Especially when albums have a lot to offer because even when going back weeks or months later you can still find new things about the album or songs on the album.
@@ahkenaten522 Same thing I do bro lol. I spin a couple albums in my playlist and they grow. Sometimes for a good month if the album is that good (Mr Morale, Drill Music in Zion, that Cudi mixtape, etc). I never understood how people run through albums cuz I know I wouldn't be able to digest it properly. As you said, going back to re-listen helps you discover new tracks you might've missed
It really feels like most albums come and go nowadays.
Yeah even Kendrick's album came and gone lmao
@@no-vk2qe have you seen how the tour is going? The album is everything but gone
@@gabeitch315 of course the tour is doing well, kendrick is a big name
@@no-vk2qe Kendrick is a generational artist who makes timeless music, all his albums age like fine wine lol it only come and go for people with a short attention span or people who only listen to "bangers".
@@wedontagelikemilktho.7839 im Huge fan of Kendrick but this was his weakest studio Album imo
It's an oversaturation of music nowadays, but also the albums just aren't as timeless and really strong in content as maybe they once were in the past. In the age of social media, everyone's attention span is like 5 seconds long, so these albums really need to grab it and keep it in order for it to really resonate with the listener and majority of them just haven't been able to do that.
The quality is there imo, it's a fan thing. Even if something is amazing we'll just talk about it for a while and then move on. Only the hardcores really appreciate the music.
How do we find our way through this?
@@InfinityProTeam By being patient.
I feel the only way to grab the full attention of music listeners nowadays is talk about something very controversial and/or stupid
Nah, there are still some fantastic albums that are coming out.
I think it’s the difference of generations. Since there’s more social media, artists can fall back on that and don’t have much hunger because of advertising and business deals. Before social media, artists had that thrive because all they had was music to fall on. It was easier to fall off back then compared to now. I just think it’s simple, lack of thrive
Its a gift and a curse the internet
Drive, not thrive
@@simmons1377 what?
@@Yuuuuurrrrrr You’re using “thrive” in place of “drive”. It doesn’t make sense
W take
Great segment with alot of excellent points. I totally agree with everything you guys said.
I think as the world progresses, we find an era of abundance, thanks to technology. The music industry and labels have been evolving rapidly in recent years. The algorithms of music production have replaced the conventional way of recording by bringing better efficiency and as data analysis is one of the major keys for creating killer-hits, every rapper with the right label can now make a catchy track to maximize streams and profits - which in turn also creates more competition (more rappers, more albums). Thanks to social media platforms, there are new artists popping up every day too, and soon there will be thirty album drops every day.
ily tommy
No… music quality has dropped its clear as day artists do not care about legacy anymore. They drop shorter trendy hits & are afraid to experiment
Whatsup brother
I think I’ll add to your point and I’ve very rarely heard this side. Of it but I believe it’s because the average consumer has change everyone has seen how easy it is to get on the big screen and knows what it takes to get there with a actionable plan or in some way shape or form are trying to start a business of some sort, (podcast, day trading, trade lines, CPNs,rapper IG influencer the list goes on/
what I’m really trying to say is everyone’s to busy trying to get in to that spot of the star or level up to that kind of level.
they are to busy and focus on making it to worry about what album is out or what’s going on in the music world really just a whole lot of seat changing , I feel this is the fault of the music industry making just about anyone famous and taking the mystique away from celebrity and Covid shut downs give us time to think about things and put it in to prospective….
@@Grind2Excellence this is a side effect not the main problem what would cause that ?
Why all the blame on us? The artists are somewhat to blame as they're getting lazier. If you make good music, people will flock. But they're down to 2 verses (laziness), using others for hooks (laziness), shoving too many fillers in a track list to accumulate plays (laziness). The newer artists are so consumed in social media and having their heads filled with adoration/trying to forge a social media personality that they spend less time writing/in the studio. FACTS.
New artists have to focus on social media because majority of people will never listen to someone music unless they see them on akademiks or shade room or those type of social media pages.
We dont live in an era where you can just discover one new rapper every few months and spend time learning there music and becoming a fan. Nowadays because of the rise of social media you discover so many artists in just a day on tiktok or instagram memes.
Also streams are worth so much less than what albums were worth back in the day. Back in the day you could actually spend 2 years working on an album coz your last album made you enough money to pay your bills and buy food for the next 2 years without having to be in the public eye or make momey for social media. Nowadays if you take too long to release in the streaming era, it will make it very difficult to maintain your bills, security, house in a safe ever etc etc
They just want to make a quick bag instead of investing and putting actual creativity in their music. There’s a reason why Kanye’s old music is still being played in my opinion
@@9G0D lol just because ppl are discovering new artists everyday doesn't mean they're automatically gonna end up a fan off rip. There's more trash music out there then great music, be real
Discovering someone and not liking them is much better than not discovering them at all. The algorithm will pick up on that and show the artists to someone more likely to enjoy them
Facts bro…the artists are trash and theyre all copycats. Lol its as simple as that…
I'm an artist myself, I know the struggles.
But imagine, these bigger artist spend hours and hours every night in the studio just trying to come up with a sound that will resonate with the consumer as well as last past the first weekend. Nobody sees the work that goes in to putting together a great song let alone a great album
Continue to make music that your core fans will love. Even if it’s three ppl
Part of me always believed some of those percentages of the attention span are a bit skewed because not everyone has premium so they dont get to choose where they start and have to skip to songs they do wanna play for that day. But i feel like the big reason so many albums fall off is because of the quantity of music releasing constantly. Where you want to bump a new album but your still enjoying your older music but you only have a certain amount of time in a day/week/month.
Spot on
I think they meant the human attention span in general, no on Spotify alone. That wouldn’t skew the numbers
@@coastercraziness Very true. If thats what they were referencing.
@@RedAnimal100 I think it is, but I could be wrong
Wow i never thought about it premium vs free streaming effecting the way people listen to music. Thats actually very clever
This is why I I think Pandora was the perfect mix of modern streaming and radio play. Music would be discovered and sometimes it forced you to listen to music when you run out of skips. I feel like I was digesting so much more and also discovering new music. To me that was the peak.
Very important discussion, thank you guys! As an underground artist it is sometimes really difficult to forget about numbers and expectations, I can’t imagine the pressure mainstream rappers have to keep up.
This is dope af, I haven't seen anybody else talk about this issue yet I see it become more and more intense week by week.
true.
I am glad you brought up the Big Stepper album. He recently played at a venue in my city and the show was amazing. Him and 2 Phone BK have been in my rotation for a while. Even before they told the public they were related.
When you have a K-Dot album that takes on a lot of topics, everyone can find a song that is relevant to them. During the show, he also played his top bangers like B*tch Dont Kill My Vibes, Humble, and alot more. Its nice having an artsit that has a diverse catalog. When relistening his old songs before the show, I kinda forgot about untitled unmastered. Go listen to that right now.
One artist that is keeping up with fans demands and still having enough songs to remember an album's worth is YB. He releases so much that you will have on rotation enough songs to be more than other artsit's catalogs. Yak is right behind him since he was on the Mr Morale album too. However it is more about singles tho ngl...
I also feel that us being so connected to the celebrities thru social media also takes away from the sticking factor because back in the day you had to listen the music to know what was going on with people versus now even when music is not released you know damn near everything about artist outside of their music …. that’s part of why Youngboy is still hot because nobody really know what goes on with him soo they listen to the music to find out
facts. The whole mysterious vibe of artists is gone due to socials. I think more artists should maintain their mysteriousness as that’s what people flock to. Take pinkpantheresses fame for a while, everyone wanted to know who she was but she wouldn’t show anything about herself, not even a full picture of herself, and at that time her music was worldwide and a big hype. As soon as she was signed and became ‘mainstream’, aswell as sharing things about herself and making more commercial music, her popularity sort of went down. Celebs that are mysterious always get the most traction.
It's not only that our attention span is shorter it's also that a lot of music of today is just not good anymore it's trash
The growth of this channel is fucking dope.
Much love Jael🙏
Fax they’re growing fast and I love how they format their videos
I been told these boys they get to a 100K before 2022 ends. 200K in 2023 💯
@@NFRPodcast 100K subs coming soon 💪🏽
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I’ve always been impressed by people like you guys who can digest and retain all the music they’ve been listening to. The recall of music is always impressive
Here's my take. A lot of these artists and projects do not have anything new to offer. The reason why the Kendrick and Denzel album, at least for me, are still being played and mentioned is because they feel fresh, unique and important to their respective artist. Let's be honest, when Drake or Future drop, we aren't looking to catch up with them. We know we're getting a few bops for our playlists and we call it a day. It isn't that deep. It's basically Halloween with most of the music today; we get our treats and wait until next time. I think every era of music has been like that. However, for me, it seems like there is so much more forgettable music as time progresses. I fear listening to new music and artists because I don't want to waste my time. I'm taking a break from music for a while, because there is nothing that can capture me enough. Kendrick's album is the most recent project that has me playing it over and over again.
Kendrick, Denzel, Joey, Lupe, and Pusha T will last with me forever personally cause I have stuck with their music for a long time and it's hard to ignore all of their work. I haven't really checked out any new artist these days so nothing seems forgettable to me this year but maybe it's forgettable to other people who listen to a large majority of artist because a large majority of hiphop artist especially these days don't make albums, they're making hype songs and slapping them all together and calling it an album which will not stick with the people compared to a well-thought out conceptual album that can relate and connect with others and eventually the hype will die down for the next artist to come and be the next trend.
These are the album I'm keeping on rotation, too.
the industry keeps pressuring producers and artists to make music that is hype and slaps.
@@Mxceo Yea cause that's what people like these days, it doesn't take skill anymore just keep making mid and you're paid.
And if you notice most artist are making shorter songs
This is why for me it's a real challenge for rappers to drop a classic in this era. You have to be brave and taking risks, just be unique. Doing all that while also keep it accessible for a good number of sales. Tough.
As of now, I feel like only Kendrick & Travis are capable of doing that
@@thedon0516 UTOPIA will put the whole industry on the ice pack
@@thedon0516 hnnn Herbo and Durk are
@@nolimitbryan3263 They not different bruh, Kendrick & Travis can make shit nobody else can make. I don't see anyone else making shit that sounds like TPAB AND that shit made like 300K the first week. And stood out AND was successful. Same with RODEO & ASTRO, Travis not the best rapper but nothing sonically sounds like his albums
@@thedon0516 Fair point plus he makes albums full of bangers so its bound to sell extremely well regardless of the quality of it. Your point goes for Tyler as well.
My favourite time period in rap was 2009-2015 so many CLASSICS came out during that time imo 🤷🏿♂️
Yh that time period was litt tbh even tho that’s not favourite which is actually 2016-2019 the SoundCloud era I still loved the early 2010s hip hop since that concert sister most of my childhood and the music was just amazing back then and I would not argue if u say that your favourite era
Out of what y’all listed in the initial part of the vid I’m still listening to Mr. Morale, Melt My Eyez (my AOTY), DS4EVER, and I Never Liked You. I actually think I Never Liked You was a fantastic Future album and its one of my most played albums of the year just because it has so many great songs. Wanted to highlight it cus I know I disagree pretty hard with y’all on that. 712PM, Keep It Burnin, Puffin On Zootiez, Gold Stacks, Wait For U, Love You Better, Chickens, Holy Ghost, The Way Things Going, I’m On One, No Security, and Just The Beginning are all heavily in my rotation and I still play the other songs from INLY every once in a while. There’s a reason why this Future album has been topping the charts since it came out and doing so well on sales, it’s really getting played consistently and hasn’t just come and gone just based on sales and talk.
same bro same!
stopped reading after DS4EVER
I Never Liked You was a great album
I NEVER LIKED YOU is one of Future's weakest projects. Shit didn't hit the same. DS2, EVOL, PLUTO, THE WIZRD, HIGH OFF LIFE, & HNDRXX are all bangers and all I need
@@thedon0516 DS2, THE WIZRD and HNDRXX are Future’s top 3 albums. HIGH OFF LIFE is one of Future’s weaker albums for sure and I think PLUTO is also in that category (Future didn’t hit his stride until Monster). EVOL is better than I NEVER LIKED YOU but they’re close. I NEVER LIKED YOU hits way harder than HIGH OFF LIFE.
I love video games, I love producing/listening music, I love watching movies. Thats a lot of entertainment to pay attention to, so much content is releasing on the daily I just don't have time anymore.
Yes there’s endless options for entertainment🙏
I feel like 99 percent of the time I listen to new releases the perception of music doesn't end up in my favor
This phenomenon is at least 10-15 years old now. Maybe longer than that, but it definately started after the smartphone era
Nah because lil Wayne and Drake albums was cooking up during the smartphone era
I feel like a lot of rap fans don’t appreciate new music nowadays. Most see people trashing on a new release on twitter so then they don’t form their own opinion.
Main problem is that current day rappers don't even really rap and they just put lines together while using engineering/autotune to fill in the gap. No story and no bars. Back in the day you can play an album from the 1st to the last track and each one would be a banger with a story to tell.
this was an excellent discussion and it is very amazing how well you guys explained it
These short ass albums are not helping the case.. "IM TALKING TOO YOU EARL SWEATSHIRT"
Do a tour of your studio!!!
Facts
With the current drought of lasting albums (with the exception of a few), I find myself checking out albums of artists I haven't heard of or listening to past classics again more than replaying new albums
i talked about this with my friend a while ago. great vid and interesting topic i hope other yters talk about this. also i noticed the big release forgettable albums outweighed the ones that grab your attention within the past 2 years
Mr morale & dawn fm are on my rotation, I hear both of them in full at least twice a week. Sprinkled with some singles from this year and classic albums is about it
Honestly Nevermind is so underrated, just play it when you feel kina down, like at 2 am with soft neon lights
For me it’s weird cause it’s so difficult to find a “new” sound because it’s so much music and so many people who have made music in history that the best you can do is mix styles and add a unique perspective ….. kinda like juice wrld w/ hip-hop and punk/rock mix
billy woods, mach-hommy, Quelle Chris, clipping.
Yung lean
The 3 albums I listen to still on a regular basis are "No Dope On Sundays" by Cyhi The Prince, "Victory Lap" by Nipsey Hussle and "For The Love Of Money" by Eshon Burgundy and all of those albums are a few years old.
I think its because those albums are all complete bodies of work. Strong instrumentation, clever skits, transitions, lyrical content and all are mixed & mastered beautifully.
The other caveat is there are very few skips on those albums. You can pretty much press play and let them ride out.
To me, albums with those qualities will stand the test of time.
💯 No Dope On Sundays is on another level! Victory Lap too
I like how they are talking about people nit giving albums full attention, but they are talking about shitty artists 😂😂
The last golden age of music was between 2010-2014. Think of how many hits we had during this era and how diverse the chart toppers were. Today it's all Rap dominated but back then you had superstars in every genre. This period also birthed so many Legends. Drake, The Weeknd, Nicki Minaj, Ed Sheeran, Adele, Justin Bieber, Kendrick Lamar, J.Cole, Imagine Dragons, Lorde, Avicii, Calvin Harris, Lana Del Rey, Lady Gaga, Katy Perry, Wiz Khalifa, Keisha. And so many more. They all went on to achieve astronomical success in the mainstream. There aren't too many artists these days with that level of star power. Aside from Billie Eilish, Olivia Rodrigo, Doja Cat, Harry Styles.
No 2015-2018 was amazing Uzi,Carti,Yachty they changed the whole game
2018 felt like the last golden era of music, most artists that year was actually making productive music
This is absolute abuse of the phrase “golden era”
@@josephschmizzo1595 what goldene era was it to you? the 80s?
@@acesolo for hip hop, early 00s…the rise of Kanye was the greatest moment in hiphop history imo. Hes the greatest hiphop artist of all time…
”Sometimes I question weather this shit matters. Putting substance into something in this world so used to instant gratification” - j.cole
NFR videos are unforgettable 👊🏾👊🏾
These types of comments are unforgettable! Peace and love D Kirk!
@@NFRPodcast anytime guys proud of your growth daily 👊🏾
Im telling you bro you guys are sleeeping hard on I never liked you. 712pm, holy ghost, Im on one, Massaging me, puffin on zooties, just the beginning, wait for u, im dat fella, and many more are the best future tracks in a while
Glad you’re enjoying it! We’re not feeling it at all unfortunately
@@NFRPodcast its subjective after all. i love you guys because you interact with the community a lot fam keep doing ittt
Keep it Burning?
Love the Pusha T album. Seemed to be made as an actual album. The new Black thought album was is great from beginning to end. You are correct. The last 1.5 year had been one of my favorite in a very very long time. 2 chains album was surprisingly good from beginning to end.
WHAT A SOLID AND POWERFUL 18 MINUTES....GUYS...KEEP IT UP!! I JUST SUBBED!!!
Welcome to the community🙏 more on the way!
I think the way we consume music is completely different,. We get *SO MUCH* stimulation for our ears and eyes and all that shit is fighting our attention, and it makes us want new shit, it makes us need it. Our attention spans in every sense of media has been decreased to levels that are almost impossible to keep for any period of time.
Your podcast has made me change from a “playlist listener” to a proper album listener, I will never look back
That’s awesome! Hope you’re enjoying full album experiences🤞
Been watching y’all when you guys were at a few thousand subs so proud to see y’all going up. All these other music review channels are washed y’all make every video fresh and interesting, 🐐 shit
Proud to have you as a fan Joshua🙏 much love to you bro
@@NFRPodcast He is speaking straight facts you guys are the 🐐's
I think it would be interesting if you guys did some sort of post release (like say 6 months after release) reviews of albums you like that have stuck with you. Because this would help people revisit these albums and I think there is something to be said for revisiting and discussing an album after it's initial release. This would make more sense for the deeper albums, but I feel like these are the ones that stick anyway. For example it would be interesting to hear a revisited discussion of Mr Morale 6 months in once you've had a chance to digest it. I reckon this might be a good way of encouraging people to revisit albums more, and would also make for some interesting content.
Mr. Morale and Honestly Nevermind is still in my rotation....and Breezy album....
Breezy is amazing
@@MrHuph-vu2wc yes it is
Why albums dont last? Because they are not physical albums, hence people dont appreciate them like we did in the 90s and early 2000s. We are overflooded with music every fuckin day. Thats why noone gives a shit about an album.
Lets be honest. Hip-hop as a genre has been on a heavy decline the last couple of years
Nope
Hell no. There is just some more trash in the mix that you have to sort through. There is a lot of underground hiddem gems, and main stream artists that are keeping this genre alive and well.
Cap
After 2018, Hip Hop is extremely fucking boring now
Nah can't agree
There’s so much happening mainstream on Fridays & I end up adding 60-100 songs (sometimes more) into my Apple library every week…
I listen to huge range of artists/genres, constantly getting new stuff is fun but draining at times.
Would be nice to have a week where literally nobody dropped
This is happening because music is objectively worst than it was 20 yrs ago and its continuing to decline in quality because the artists arent interesting, they aren’t good and the labels have no idea what theyre doing.
I feel like lots of “artists” are creating products over telling stories that are emotionally meaningful, this will ultimately result in the real ones rising and products being replaced.
“By fivio foreign.. definitely not no” 😂
Microwave music, they work with the same producers and never experiment because they’re scared
I feel like Hip Hop as a whole is coming closer and closer to splitting into 2 different genres. People like us listen to & appreciate quality lyrics and instrumentals, while others are into the more intense carti/mumble rap lyrics. For example last week when Joey and Uzi dropped I felt like the two were in completely different worlds. We'll see, also I can't agree more with your opinion on Jack Harlow lol.
This was a great discussion!!!
If we’re being honest, It’s because of social media. Everything right now is a big push for 1 big single to be endlessly played on a tiktok or reel. Me personally, I love albums. There’s nothing worse than hearing a good single just to go to the artist’s catalog and the rest of their songs aren’t up to par. But like we can all agree on, the short attention span doesn’t help. The new thing might be multiple short albums released throughout the year that are about 30min long so that an artist can show their talent, while still having bangers in a short and sweet package. Y’all check out my latest album tho lol 🤙🏽
so basically EPs
This was a great conversation!
This is one of the reasons Travis Scott is my favorite artist because he takes his time and doesn’t put out bad music
only album that has stayed in rotation a week or two after it dropped this year is her loss
2022 has been pretty disappointing with a lot of bad albums but the best albums of this year are better than the best of last year.
Really good conversation to have... thx guys
With streaming and the crazy amount of music that comes out, music is basically fast food at this point. Also too many copy cats trying to sound the same such as Jack Harlow making an album that sounds like Drake. The underground putting out more classics than the mainstream. Also I feel you guys on the lowered attention span we have gotten over the years, I hate that shit so much lol.
perk of being an independent/underground artist is that choice is a lot easier to make if you have the vision. If I know what I want my album to be, represent, etc then I'll make it just that regardless if the algorithm likes it tbh. I'll keep everything in mind for sure but the music is the music. Everything outside of it is a different story
There are ‘entertainers’ and there are ‘artists’. The first group are singers or rappers that entertain us. The musical flavor of the week or month. It’s forgettable sounds and phrases that have little meaning to most hearers. Artists on the other have a profound effect on most listeners. People gain more understanding and shades of meaning with each listen, because it’s art not disposable entertainment. This is why people will listen to the white album, the Wall, Marvin Gaye’s What’s going on generations after they have been released. It doesn’t matter the style of music. What matters is the meaning of the message within the sounds created. Are their universal themes presented in significant and creative ways or a cheap cash grab through a method designed to make money not lasting music.
I think another big part of it is because different forms of entertainment are all now so accessible listening to music has become a passive activity for most people. Most people don’t really consider themselves fans of music really and don’t keep up with new releases
Maybe the albums have been forgettable but NFR are never forgotten always making classic content
2 years ago. I found myself not listening to new music. Like I just used to listen a spotify Playlist of every single song I liked. When I first got spotify. It was easy to listen to the new music I liked. But after a while and 3000 plus songs later. I find it hard as hell to listen to recently released music.
So I made a Playlist for the year 2021 and 2022. And I feel like 2022 is one of my favorite years for music. I just exclusively listen to music released within the year for now. I'm liking music way more now and I'm remembering the music way more now
I feel the same way, most albums nowadays leaves my rotations within a week, only innovators like Kendrick, Joey, and Denzel last, all that other bullshi* is here today and gone tomor-
After hours of Il Mulino
Factual
Because theres so much new stuff constantly coming out that leads to people just listening to one project a really short time before moving onto the next new hype thing, only the truly great ones stay in rotation longer than a few weeks these days. I've been revisiting a lot of my nostalgic records this year and sort of feel guilty about missing out on so much new stuff that people are buzzing about but in the end I know I wont be able to soak in everything I want anyways so its fine. Propably heard only like 5 new albums this year I'm definitely gonna try pick up the slack before the new year is upon us
It’s because most albums today are just a collection of songs instead of telling a story or focusing on a central theme. Look at why The Weeknd is so successful, he knows how to paint a picture through his music🐐
Yes no storie to tell at the end of the day rap is poetry
Exactly. They just make like 200 songs and choose the best 20. It makes no sense
Amen!
Been watching since about February of 2021 and now you guys are about to hit 100k subs. Absolutely crazy. Well deserved❤️
Wow Zakes that’s so humbling to know you’ve stuck around all this time. Thank you man🙏
It's forgettable because the sh>t sucks! Haven't we been saying all this shit sound the same for years...where yall been?
I've always thought the industry as a whole has lowered its standards, even though there are wayy more artists around now than ever before.
Take a look at any "Top 10 Hip-Hop Albums/Rappers/Songs of All Time" from any listener and it's most likely going to consist of artists or songs from the 90's or early 2000's. You might get one or two from the 2010's but no more.
Well, i mean no shit. Jay, Nas, Pac, Biggie, Dre, Wayne whoever have had 20-30 years to get to where they are. You’re comparing artists 5-10 years into the game with guys who’ve been doing it for double or even triple the years. I dont think its even fair to put drake there as hes only been in the game for 20 years…
tadeo gombao essa
@@notadynrark1802 jay was mentioned as one of the greats like 3 years in lmao, same with kanye. its talent
@@kendalljharris fair point, but I still think that was because of there not being as big of an abundance of artists as there is now; ofc Jay is smthin special tho so not disregarding his talent...
This was a great convo… definite thumbs up
Y’all even remember from the bird’s eye view
no
I'm not lying at all when I say I forgot that even existed 😭
absolutely not
No
I always use MM..FOOD and NWTS as the perfect example of what an album experience is supposed to be like. Perfected albums that I can listen to forever.
ngl, even though theres been a lot of forgettable albums, there have been so so many good albums from this year
Great video guys, necessary and interesting topic! I love these kind of conversations
I mean i feel like we’re still waiting on a big drop
Youre right. I can’t listen to an album that’s longer than my drive- 45 minutes. 🤷🏾♂️. I don’t come back to a lot of albums because there is so much music!!!! Every week like 2-3 albums comes out. I’m trying to listen to one and then here comes something else.
I defiantly agree that albums have less substance or less work put into them now. But there has been so many great albums this year: caprisongs fka twigs, Sick! Earl, MMESYF Denzel, Drill music in zion Lupe Fiasco, Trip Yung Lean, Ramona Parks Vince, Mr Moral. There's bare more and Fka twigs isn't really a hip hop artist but she has used rappers in her music to craft beautiful pieces of art. I feel people just need to widen their horizons and stop tryna be appealing. The best people are still magic fantastic music imo Kendrick released an album that i think may change peoples approach music in years to come.
Simple. No traditional play cycle. There’s no scattered feature record model or TV/radio chart shows to keep album feeling current and in the conversation. Now the album just drops, it’s hot for a few days and then the buzz dies.
It’s like when Netflix drops a whole season of a show vs when Disney drops a show week by week. After everyone binges the whole Netflix show on the opening weekend, that’s it, there’s no more buzz. When Disney drops a show it stays in the conversation longer because everyone collectively talks about it while waiting for the next episode to drop. One weekend of buzz vs 2 months of buzz.
J Cole has some of the most meaningful music in terms of resonance and subtance but his albums seem to live shorter than any rapper thats is on or close to his level/tier...his albums are a perfect example to show that it is ultimately us that has it like this
LMAO no, his albums dont last because we’ve seen everything that his brand is exhibiting already in other artists in the past that has done what hes doing better.
He simply doesn’t have an interesting enough brand or approach to music to get the same results as a Drake or a Kanye.
@@josephschmizzo1595 what is so funny :S...u didnt even laugh that hard in real life but ok lol...while u have a great point u gotta be silly to think we as music fans, not literally everyone obviously, is watered down and is microwaved as fuck. Its all around u its a point u really cant refute that.
@@josephschmizzo1595 his brand dont have nothing to do with it we talking about the music. he is a top tier artist his music can sell a million records without his "brand" doing anything
@@dominicharris5489 when i say “brand” im saying the overall appeal to engage w him as an act…
When i say “Drake’s brand” im talking about an aesthetic, a style or approach to songs/songwriting, multimedia artwork, commercial accessibility/appeal, charisma and personality etc. the overall package of an entertainer. Prince’s brand included him being a live instrumentalist, a dancer, a singer, a director, an extremely stimulating aesthetic, an extremely unique songwriting approach and sonic signature…
J Cole’s brand is just a guy in a hoodie, rapping over boom-trap…in a post Michael Jackson, Kanye West, Drake world…u need more than a hoodie, struggle raps and a mic to be interesting. This isnt that elusive of a concept…
@@dominicharris5489 society is watered down because the art world is watered down. Music, tv and film are all shells of themselves…
Most albums lose momentum because the marketing strategy is antiquated.
Artists should think like UA-camrs and produce a weekly show like: behind the scenes making the music, podcast, vlog style. Then produce 7-10 song albums to keep fan’s attention.
Russ is an example of how to drop content and albums that your fans love. His weekly music is “content” like UA-camrs weekly videos. Too many rappers don’t have a strategy outside of longer albums and playlists.
Damn, the last statistic you guys mentioned actually saddened me a lot, and actually confirmed the feeling I had for a longer time now. Hip Hop is beginning to be less and less mainstream and is kinda going the Rock route. I think people are kinda fed up with the constant dumbed down sound of current mainstream Rap. People gravitate more towards 80s style songs now, or modern songs who are stylized to sound like 80s songs. I always said Rap/Trap had it's peak in 2015-2017. Right when Da Baby came a long, Hip Hop was on a downward spiral, because all those cookie cutter beats get really tiring pretty fast.
Lets see where Hip Hop is heading, but it's not looking good for Hip Hop mainstream wise
Monthly singles get attention, really well created, organized albums where take time, like getting a cinema type feel bc all of us sat through 3 hr movies.
Physical copies need to come back. Just that simple.
been saying this
Constant releases and shortened attention spans are the main reasons. Some amazing albums have dropped during the last few years but we're just constantly waiting on the next big drop and so it goes. It feels like only the hardcore fans appreciate the good stuff.
The only albums from this year that I’m still playing more than 1 or 2 songs from are Mr. morale and the big steppers, Vinyl Days, It’s almost Dry, and 2000
2000 just came out Lmfao of course it’s still there
@@SpeedDGoat I was just making a statement about what’s on my playlist. I get we need to see how it plays out
You forgot about Tana Talk 4, God Don't Make Mistakes, Forever by Phife Dawg (RIP), Sick!, Cocodrillo Turbo, Ghetto Gods, Continuance, Drill Music in Zion, Live From The End of The World Vol.1 Demos, More Black Superheroes,
@@george0377 I have a couple songs from most of those albums on my playlist but I would say I’m probably more strict than most on how much I have to like a song to put it on my playlist. Also to your Tana Talk 4 point i personally don’t like it as much as most of Bennys other recent albums. I think the best selection isn’t as much for me as it was in the past. Johnny ps caddie is a top 5 song of the year tho
@@Tuckerhits3s yep. Don't forget about Walkin, or Vinyl Days, or Ms Mural
3:50 so true, still listening to Emergency Tsunami by Nav from years ago.
I think all this proves is that music with real substance, inspiration and passion are staying in the rotation. Microwave music is here and gone. They might make a big first week sales but then after that I’m sure it’s declining and more substance filled music might not have huge first week sales but I bet over time they are on a incline of sales.
This is kinda false. An album like DS2 and 7220 dominate well into their 3rd and 4th week and consistently stay on charts. Meanwhile, it’s only been 2or 3 months(?) and MBTBS is getting outsold by CLB and a bunch of other albums which were released quite a while before.
So you think EPS and two verse plus lyric content with dope hooks will that help push it as the listener. Also change in release dates
I blame TikTok
I'm a dinosaur still listening to full albums. When I hear a hot single I check to see if the album is any good. I try not to skim, if I'm skimming an album I either give up on it or come back later. Needless to say I don't get through many albums in a year. I usually latch on to like 3-5 albums. I haven't gotten around to most of the albums he listed at the top.
you said "alotta cake" and "pushin p" the only songs with replay value on ds4ever thats wildly horrible take
"missing me"
"south to west"
"how you did that"
"livin wild"
"so far ahead>empire"
its like yall taste pallet for trap music and melodies is in the garbage Gunna literally has the highest selling album this year that aint come from just pushin p.
man no way u just listed the most mellow songs off the album and said “trap” (i remember ant saying that first 12 sings of ds4 are elite trap but that’s like a HALF of that album)
9 songs are still in my rotation and it’s like the absolute best. ofc its all subjective but denying that 99% of trap is just HORRIBLE and very generic is impossible
last actually good year for it was 19 when we got PEFMBA and So Much Fun
its really hard to gravitate towards trap nowadays bc its just SO repetitive
@@align8325 nothing sounds more generic than Drake. Trap is in a pretty good place at the top of the Hip Hop genre considering all the deaths and arrests.
@@agendaxpushers1322 ????? BRUH WHAT
I still bump Honestly Nevermind, MM&TBS, Melt My Eyes See your Future, I Never Liked You, and DS4Ever