This is exactly right. UA-cam is a place where people go to watch content. That won't change. What will change is how people create content. The people who adapt to ai will do well and the people who don't will die
@@mrmo3379 Well, at the end of the day, UA-cam is a search engine for videos. If Google Search isn't safe, I wouldn't be so sure that UA-cam is either.
@@mrmo3379 UA-cam, unlike Google, also hosts the videos so it's not quite the same. But there many cloud hosting services, Google has a platform, an interface, a network users and youtubers. The hosting and the platform are the two pillars that underly UA-cam. The platform is the brand, it separates UA-cam from other video streaming platforms. If AI can provide a better platform, the rest crumbles.
Great video, John! Love all the analysis and research that you put into these. You’re definitely on the high quality side. Enjoyed the cameo at the end 😁
Yep, and surprised no one has posted this sooner. Though besides the obvious implications of ripping off other artists, both musical and visual, _all_ AI-generated 'content' has to immediately become suspect, since AI still can't distinguish fact from fiction... aka, Q-Anon on steroids!
That sounds very promising, as a current student of computer animation, I had fears that AI would advance so quickly that it would be able to replace me before I even graduate. My instructors have the same optimism that we as artists will work alongside AI and produce our compositions much quicker. I'm going to have to depend on my creativity to do the real work, and though there will always be people that like AI-generated artwork, there's still an audience for the human element. I will choose quality over quantity any day, as you can burn yourself out very quickly.
Not only that but think about it. AI video has a certain style but you have your own specific style so I think that’s what’s gonna make the real artist stand out from the AI artist and I think everybody’s gonna be OK.
@@abandonedmuse as a human artist it will usually take years of dedicated work to create your own unique style, which then also serves as your "moat", a sort of protection against competition. your own niche. as AI gets better, tge easier it becomes for anyone to replicate anything, so no creative will have that protection anymore.
The thing is, if everyone is outputting all their ideas all the time, and AI art and AI generated animation becomes indistinguishable from human created content. The value as a whole decreases. I dedicated a big part of my life to learning this craft as well, and I feel like when I animate, I'm putting on a performance and dancing for people. It's very fulfilling. watching what's happening with AI art feels as if I'm replacing my legs with pre-programmed robot legs. I'm no longer performing anymore, I'm just holding onto the ride.
I think this video is too positive towards the labels back in the day. They didn't embrace the internet until it was way too late and they couldn't get the genie back in the bottle.
I think you’re right. I remember reading about a small number of people getting taken to court for some insane damage claims for piracy. Hoping that would make everything stop using new and efficient technology wasn’t really forward thinking. I guess with anything artistic, clinging onto what you have is never as successful as diving into the unknown with open eyes.
That's the problem of big industries, they need to understand, then change everything, at the speed at which the AI is going I really hope it really buries the industry as it exists now, it is filth and crap anyway.
Yes you are very right. they waited till they were forced to switch till profits plummeted. They tried suing Napster and it was the biggest lawsuit of the era.
I'll give you a different angle that you didn't mention or maybe you sort of did when you compared the 2 channels. There are content farms that heavily rely on AI, that are sitting at the top of every niche. A lot of people (not all) rely on AI cause they're not confident enough in their creativity or they don't have time to be creative. They just need the quick money. It's a big problem for new talents(small creators). Why? cause AI doesn't come up with ideas on its own, you have to input something and then it elaborates or fulfills your request. Guess what some of those big channels with millions of subscribers do? Cause they have no time (or no talent?) They input smaller youtubers' content into AI and harvest what they need for their videos. They haven't killed UA-cam by using AI... yet, but they sure attempt to kill small organic creators' chances of breaking through, every day, with AI's help.(I have nothing against AI I think it's a good tool!) But these big guys kill 3 birds with one stone when they rip off small creators : #1- They get fresh new perspectives and ideas on things #2 They smother talent at the root because, by the time the audience of that niche discovers the new creator, all of their videos feel like Deja Vu # 3 They potentially eliminate their competition if after it happens repeatedly the small creator gets frustrated and decide to quit making content altogether.
@First Last it seems you didn’t read what he said, big UA-camrs have distribution and discoverability. . Markets with technology have “winners take it all distribution” where is easy to take your distribution. Quality is a strategy but it takes time, not all the people have the resources of time to to invest in creating quality or the resources of money to create a content farm.
You made some great points toward the end. It's definitely concerning that a lot of new UA-camrs are relying on ChatGPT to write their entire scripts, resulting in extremely generic information and no new and unique ideas being communicated.
@@StefanReich I've seen some videos about the topic of "content farms." Strangely enough, they delved into cases where some viewers didn't notice, even though the videos they watched barely made any point at all in any meaningful way. I suspect UA-cam's going to crack down on extremely low-quality and misleading content at some point and to some extent, though.
im a props master, a huge part of my job is making sure things are correct for time period, class, wealth- You are watching a show in 1987, you don't want to have a poster from 1999 on the wall. ai written and produced photos are fucking god awful, they mislabel time periods, a nightmare missmash, for costumes it's the fucking worst. The fact Adobe is literally selling some of this misinformation. It's honestly the first uncanny feeling i've really felt,
In storytelling (which is the collective human experience), we are not drawn to perfect results; we are drawn to the journey (and struggles) to get there. It’s why people watch matches. It’s not the predicted end results; it’s the struggle that is played out in our existence. This is the quality that makes us human.
Thank you so much for this! Behind the scenes for singing, music composition, music instruments is Just much more fun to watch than some human using AI modelling music tracks and outputting stuff.
Great video as always. I watched the Sam Altman interview with Lex Fridman as well and agree with his point about chess never being more popular. I wouldn’t enjoy watching one computer duel against another to see which one could add up a long list of numbers the fastest, but I would be a lot more interested in seeing two humans do such a thing. I think chess falls into the same sort of it’s-not-interesting-when-computers-do-it category. You and your team are killing it, and I hope you don’t start leaning on ChatGPT any time soon because this channel is still outperforming generative AI in a big way.
I also thought so but reality is different. Current technology is capable of learning and delivering like humans. Unfortunately it's speed is a million times faster where we already lost.
@@mmzaman9016 Absolutely 💯 agree. The sad thing is that most people who aren't creative couldn't actually give a toss. Everyone's seeing AI created art for its novelty value. The thing is, it will (and is) beginning to saturate the industry. Soon it will become the norm
Loved the centaur analogy: I think that's exactly where we are going. Fully AI generated content will win on scale, but quality will always be lower than the "centaur" one, and recommendation algorithms will end up always rewarding that
not really. like with chess, a complete AI is now better than any "centaur" and that will also become true for content. there will come a time ( maybe it will be in 5 years, maybe in 10) that AI will surpass everything about us, and then it won't matter if you are a centaur because an AI will just be better than you in everything, research, editing, composition, narration etc tho it won't be soon, that time will come, i suspect within maybe 8-10 years
at the end when he said youtube could just make there own content i definitely see something like that happening for movies especially animation netflix and such can just have ai make all sorts of movies or shows and they have a person review them and the best ones they put out for people to watch i think that will happen within the next 50 years probably closer to 20
I wish bands would release more demos and rehearsal songs on music streaming. Slayer did some of that on their soundtrack CD collection many years ago. But with streaming, I'd wish they'd go back and release all of their demos and other behind the scene audio recordings.
You mentioned at the end that UA-cam could possibly use AI to create their own high-earning videos, that would be really hard to compete with since they have the inside scoop on how to make it work for the algorithm.
I mean... one of the end results of the music industry "embracing" streaming meant even SMALLER cuts for artists... it's so bad at this point that they only thing they make any money off of is pushing products. They didn't get to "reap the rewards" because it meant the industry was more consolidated than ever and they try to gatekeep access to the larger streaming services. So I have my doubts that reducing their largest expense (having to pay PEOPLE) will somehow be better for those same people. Even in an industry WITHOUT those limitations, like game development with great tools you can use for free and platforms like Steam that handle the distribution for you, it only meant there is far more competition in the market... like 62% of people who sell games on Steam can't make enough to live off of, and finishing and shipping a game is so insanely difficult to accomplish that 90+% of the people who try will not get to that point. Think of how many more products there will be if it requires no actual skills you have to develop; that will drive down the price for consumers but there already isn't enough meat on the bone for the people who make the products. I mean... maybe at some point it will be a novelty to buy a song or game that was made by an actual person, and people would be willing to pay extra for that novelty. I'm just not hopeful, and I can't think of any skill I possess or can learn where it isn't an inevitability that I could be replaced by AI.
For about twenty years I’ve been downloading free music, software, movies and tv shows. I pay almost nothing for entertainment. The amount of money in the pot will diminish and the share that artists receive will continue to decline. As you said, this will only increase with these new technologies and finding a way to earn a good living will be harder than ever. I’m sorry to say but the future looks bleak.
Yeah exactly. Will studios pay huge amounts of money to make TV shows etc. when AI can just make it for them? Netflix won't spend any money making TV shows, yet they'll make TV shows perfectly tailored to the preferences of each user, keeping them endlessly hooked. And anyone who found fulfilment making TV shows will lose out. It'll be the same for music and UA-cam videos too. Even if you have a great personality, you won't have as great a personality as AI, and you won't be able to match the endless stream of content AI can produce, perfectly tailored to your tastes. And UA-cam will get all the money. It will be very difficult to stay economically relevant to anything as a human.
There should be absolute regulation by the government and punish those who generate AI Image of others or voice or else u don't have control over ur image or voice in the future😢.. future is dark for all of us
The copilot model has a lot of data privacy and copyright issues though. Particularly with office. Basically the TOS to use it say your data will be part of fair use... This has big implications to many people who want to keep their documents private
A solid investigation and reveal of the guts of the AI question. Thank you! 4:35 I think some mention of the decades of repression of music-sharing in general by the industry might have been welcome here
Bruh, be honest. Do you love what you do ? Like… is it better than any job you would’ve gotten. It seems to me you’re having so much fun sharing your ideas and I’m going through a quarter life crisis so what you do is extremely inspiring to me. I kind of want to drop everything and just make videos and stuff. Anywho, awesome video. I always click fast because you just OUUUUU damn Boi you good content. I always learn something new, and it always points my mind to the bigger picture.
UA-cam videos, and all information in the future will be known as "Organic" or "AI". People will always prefer Organic, and those who hand-craft content will be ahead.
I was actually telling my mom that the other day because I saw this video on how everybody’s making children’s books on chatgpt, so I thought to myself well, if I can do one from my own creativity, then I’ll stand out in the sea of chatgpt. I already had a book that I had made a couple years ago and so I sent it out to get published so let’s see if anything happens. But I never felt it was the right time because I felt like if I was drowning in the sea of other people that were doing it by hand before, but now this ai revolution kind of evens out the playground. Maybe if my idea was not very good then I probably wouldn’t have a chance either way, but my idea was really good. The only thing was that it was so different that it might be hard to print so we’ll see.
Say I was a new musician that happened to sound freakily like Drake, he would no br able to get any money from my songs. I think a similar situation will happen with ai
There is no advantage UA-cam creators can get from AI. If all your competitors will have the same access to the new tool, especially if it is inexpensive, this doesn't give you an edge or separates your from the competition. An edge or advantage implies that someone doesn't have or can't access what you have that makes you better.
There is some revisionist history going on here. The music industry actually did fight by suing users and services and it took several years for the business model to catch up. In many ways it still has never recovered.
They don't use a Drake impersonator, the AI is trained on his actual vocal to create a complete vocal recreation - it can be done now in a couple of hours. Also Chat GPT is more than capable of writing decent lyrics, just try it. It's been writing songs for me for weeks - all you need to do is give it plenty of references beforehand.
I asked Chat GPT to write another 2 verses to Into My Arms by Nick Cave - it took 2 seconds... The following is a song by Nick Cave: I don't believe in an interventionist God But I know, darling, that you do But if I did I would kneel down and ask Him Not to intervene when it came to you Not to touch a hair on your head To leave you as you are And if He felt He had to direct you Then direct you into my arms Into my arms, O Lord Into my arms, O Lord Into my arms, O Lord Into my arms And I don't believe in the existence of angels But looking at you I wonder if that's true But if I did I would summon them together And ask them to watch over you To each burn a candle for you To make bright and clear your path And to walk, like Christ, in grace and love And guide you into my arms Into my arms, O Lord Into my arms, O Lord Into my arms, O Lord Into my arms Can you write another 2 verses? ChatGPT Sure! Here are two additional verses to continue the song: And I don't believe in the concept of fate But when I'm with you, it's hard to deny That the universe aligned our paths that day And brought us together, you and I So if there's a cosmic force at play I'd plead it to keep us intertwined To let our love grow stronger every day And forever in my arms, you'll find Into my arms, O Lord Into my arms, O Lord Into my arms, O Lord Into my arms And I don't believe in a predetermined plan Yet here we stand, side by side In this dance of life, hand in hand Our souls entwined, our love cannot hide So if there's a grand design above I'd beseech it to bless our sacred bond To protect us from the storms, like a dove And keep us safe, forever fond Into my arms, O Lord Into my arms, O Lord Into my arms, O Lord Into my arms
Small nuance: All of this is valid as to how the law currently exists and interacts with art and the internet. New legal interpretations or new laws can be made that completely change everything. Or it could be smaller, incremental changes that build up (ie: the court ruling that AI-generated "art" cannot be copyrighted because it was generated from already copyrighted art).
Soon - You’ll be able to blend several voices together to create an entirely new voice with no real way to determine who’s voices were used to create it. But performers who can actually sing or play will always be able to attract a live audience.
Re: chess. I’m not much of a chess player but live games have become more entertaining and approachable thanks to the chess engine evaluate moves alongside the live commentary. Now that we know what the best moves are, you can build a lot More drama and anticipation if the Player manages to”find” it and gain an advantage.
FINALLY a sensible perspective on AI! ... although you want to research bugs with AI. An AI playing go was beaten by an amateur placing beads in circles. This kinda bug is typical of AI no matter how advanced it is. AI is just weird. It has totally different faults to what we do (in that it might be super useful). Also you gave me an idea for a series of videos. It won't be on this channel though. It will be on my game dev channel Roguecellmedia It's gonna take a while because AI stuff cannot legally be copyrighted. I'm currently using midjourney to assist me in making a game. The plan is to lean into AI so I can make my game way bigger and better. But it will still be a lot of work and take a long time.
This was an eye-opener. Thanks for making this video. As a one-man documentary creator on UA-cam, I've already started incorporating AI into my work (especially in the area of scriptwriting and footage). It makes me very efficient.
Basically, the more efficiency and "fast paced" things are pushed by AI, the more humans will want to sit back more, slow it down more and actually focus on regular paced activites that aren't simply high efficiency for the sake of producing fast results and being "great", but rather just allow humans to prove themselves and their talents, and also more human to human interactions. It's like a reverse effect. The more we see the greatness of AI, the more we'll be turned off by it and want human things to be done at human pace.
TLDR: The rise of AI-generated music and content creation will change the music industry, with big artists like Drake thriving while smaller creators may struggle, but human creativity and connection with audiences remain important. 00:00 🚨 Using AI for UA-cam videos could be disastrous, but AI-generated music won't harm big creators like Drake. 02:01 🎶 AI can write lyrics and mimic the style of famous artists, but human input is still necessary for creating truly believable songs. 03:42 💽 The rise of Napster and Spotify disrupted the music industry, leading to a shift towards embracing the internet and streaming services. 07:05 🎶 UA-cam's Content ID diverts ad revenue to Drake's label for copyrighted material, while AI-generated content and platforms like Spotify will change the music industry. 09:04 🤖 Big artists like Drake will thrive in the AI revolution, but smaller creators may struggle as humans and AI work together to push content creation to new heights. 11:59 🤖 AI tools like Chachi and mid-journey will help UA-cam creators produce better videos faster, but human creativity still has an advantage. 15:44 📹 UA-camrs can succeed by focusing on either quantity or quality, with AI pushing towards extreme optimization, but human creativity and connection with audiences remain important. 18:38 🤖 Creating an AI channel that mimics a UA-camr is challenging, but possible; AI has taken over chess, but human chess remains popular due to bias, and UA-camrs can choose to use AI for mass production or focus on quality with unique ideas and personal stories.
I think there will still be a third option not mentioned. Some UA-camrs may not use AI for their content. Like chess players who keep playing with chess players, there is no AI involved in that.
You cannot copyright your voice so an artist and their label can’t claim an ai song that does not use an artist’s name to associate itself with them. And also an artist won’t be able to release an official version of ai song without paying who ever wrote and produced the original song
If someone is an Artist signed up to a label, then indeed, the Label can sue for the royalties - as the music and the voice belong to the record company! Record Companies have their own public relations, so if a song goes viral without the Consent of the Label, it most definitely infringes on the Rights of the Record Company and the Artist has no voice as to whether Consent was given, which can potentially impact their label’s objectives for the Artist. This is especially problematic is the Artist is signed to a Label as their Contract is binding and is managed by the Record Company.
I cant say more than, your content is perfect. Much love I cant beleive you dont have 5 millilon followers man Cant waut to see u grow and release more iften as your team grows Only favor is can you copy stephen grapham reference style at the end of his videos But i dont mean include your sources, only cool srticles etc about the topic that you recommend we read. Hope that u consider this
i don't care about AI generate Music, I love TV shows and i want "king of the hill and Futurama to come back" Can AI Generate a New South park Episode? or can AI create a Movie?
It CAN create the script for a South park episode or a movie if you want to know, but currently they won't be very good, but that doesn't mean it can't get better
The biggest issue with generative AI is that when you generate something, whether it's an image or a song that is inspired by an artist, suppose he won't fight it but embrace it, many of his fans might start liking the endless ability to generate stuff, and so when he creates a new thing that is not using the same style, AKA lowering the bar, he might disappoint them that he cannot meet their expectations as set by the model(s)
You can't compare two AI machines playing chess with two AI machines that will pass the Turing test and the eye test doing everything, from serving you coffee to tucking you in bed at night, if you know what i mean
A critical aspect you've overlooked is the transformative fusion of multiple leading artists, such as Drake, intertwining their prowess to give rise to entirely fresh and compelling musical entities. As this innovative force emerges, eclipsing potential newcomers, it underscores the necessity to champion the HumanMade label. This exclusive endorsement not only safeguards the future of creativity but also solidifies the impact of these newly created artists, ensuring they stand resilient against the rising tide of artificial intelligence.
When it comes to content creation the only outcome in my opinion is for example allot of the scrip writing and editing will be done by ai, Then the human reads over it like they wrote it, thus keeping that “human element” that way the creator still showcases their personality while at the same time being able to push more content out in record timing… For music it will be User creates demo/track using artists voice Artist re records that song or completely uses the original vocals done by ai Artist releases song Artist performs song like normal And yes I plan on investing a fuck ton of cash into this process as, the music industry is very lucrative but late to reacting to innovation… creating the groundworks for a system to allow artists to make songs featuring their favourite artists and uploading it but giving the major artist a 60-40 split would do wonders, it would make more people blow up too… ether way you can try and do this, But my execution will be 1-1
The late 90's and early 2000's was awesome for being able to download free music. I did get tired of buying a cassette or CD just for it to be trash. And now I could download anything and not worry if the album was garbage or not. Though they cracked down on that by logging your IP address or whatever. So many had to stop doing it. But I think there are work arounds via seed boxes in conjunction with VPN's or something.
"If artists could no longer make money selling mudic, theyd stop entirely" yeah, im the living proof its not the case. Ofc the money greedy ppl would stop, not true artists, that are talented on their own
I totally agree with you, quality will always surpass quantity. That is why tools like Favoree (built to discover and review UA-camrs) are increasingly used to find quality content.
No - Drake WONT be able to get paid. Also UA-cam had NO ads 'in the early days' - so that whole rant is untrue. Along with at least 4-5 other hard facts - this was researched very poorly.
AI is like a secret weapon for those who approach it strategically and have experience wielding its powers. So why not become an expert in your field and turbocharge your growth like a boss?
AI is great for people who have no talent or skills. A computer can do all of the hard work for them. I will always respect real artists and creators who put in the energy to develop their craft way more.
@@la6136 We all will. But the best of the best will be using AI tools just like the scrubs trying to fake it til they make it. These tools will soon be ubiquitous in creative fields.
kinda.. Pandora streaming music came out in 2000, they had the wrong focus tho.. still they eventually sold for 3.5 billion to SiriusFM. So Spotify wasn't the first or only independent streaming startup
There is a problem with accepting AI-generated content and delivering revenue to individuals, such as Drake, for example. It could be that the content created under the "Drake" label does not represent him at all and is accepted for distribution solely due to the money involved. This is a significant issue, as it will likely occur frequently. A potential solution is to develop advanced AI capable of detecting this problem. However, this brings us back to square one - the challenge of AI arbitrage, and all we will be left with are just labels. We are already playing the game of life with AI, and we still resist the idea that we will win it. Elon Musk had a pretty good idea: to join forces with AI, meaning we should accept it and form a team before it's too late. It may seem contradictory, but we can still ask for mercy in the game of life and reboot the game for later when we are ready. If AI wins the game this year, we will lose our next move, forever... because the highest AI models are owned by the money makers... I think. It may seem like for every mistake we make, AI will gain one more move, and we will lose the game for a while. AI need to be microdosed
A problem for youtube and a problem for youtubers aren't the same thing
dp source?
This is exactly right. UA-cam is a place where people go to watch content. That won't change. What will change is how people create content. The people who adapt to ai will do well and the people who don't will die
@@mrmo3379 Well, at the end of the day, UA-cam is a search engine for videos. If Google Search isn't safe, I wouldn't be so sure that UA-cam is either.
@@mrmo3379 UA-cam, unlike Google, also hosts the videos so it's not quite the same. But there many cloud hosting services, Google has a platform, an interface, a network users and youtubers. The hosting and the platform are the two pillars that underly UA-cam. The platform is the brand, it separates UA-cam from other video streaming platforms. If AI can provide a better platform, the rest crumbles.
@Cherished Cat Lover because the ideal situation was where AI would allow us to create not replace us.
Plot twist: John's entire channel was an AI all along
Man you're trying to be the next Justin y huh?
*I welcome our meth smokin' overdurps* he is the one who knocks.
@@derrekvanee4567 Walter White Never used meth, he only produced it.
@@derrekvanee4567 But he is indeed the one who knocks. lmao
I prefer Jimmy Coogan from the Bollywood Movie "Don 2"
Great video, John! Love all the analysis and research that you put into these. You’re definitely on the high quality side. Enjoyed the cameo at the end 😁
Omg dude your videos makes me innovate at work with software tricks. LOVE YOU
Yep, and surprised no one has posted this sooner. Though besides the obvious implications of ripping off other artists, both musical and visual, _all_ AI-generated 'content' has to immediately become suspect, since AI still can't distinguish fact from fiction... aka, Q-Anon on steroids!
So AI "did not"Just Kill UA-cam. That's some fine click baiting my friend..
That sounds very promising, as a current student of computer animation, I had fears that AI would advance so quickly that it would be able to replace me before I even graduate. My instructors have the same optimism that we as artists will work alongside AI and produce our compositions much quicker. I'm going to have to depend on my creativity to do the real work, and though there will always be people that like AI-generated artwork, there's still an audience for the human element. I will choose quality over quantity any day, as you can burn yourself out very quickly.
Not only that but think about it. AI video has a certain style but you have your own specific style so I think that’s what’s gonna make the real artist stand out from the AI artist and I think everybody’s gonna be OK.
@@abandonedmuse as a human artist it will usually take years of dedicated work to create your own unique style, which then also serves as your "moat", a sort of protection against competition. your own niche. as AI gets better, tge easier it becomes for anyone to replicate anything, so no creative will have that protection anymore.
The thing is, if everyone is outputting all their ideas all the time, and AI art and AI generated animation becomes indistinguishable from human created content. The value as a whole decreases.
I dedicated a big part of my life to learning this craft as well, and I feel like when I animate, I'm putting on a performance and dancing for people. It's very fulfilling. watching what's happening with AI art feels as if I'm replacing my legs with pre-programmed robot legs.
I'm no longer performing anymore, I'm just holding onto the ride.
@@PikaPeteyI feel you
This will escalate so fast... I, honestly, already feel irrelevant as a human contributor with just the thought of it.
My feed is covered in AI sht
I think this video is too positive towards the labels back in the day. They didn't embrace the internet until it was way too late and they couldn't get the genie back in the bottle.
Wonderfully explained
I think you’re right. I remember reading about a small number of people getting taken to court for some insane damage claims for piracy. Hoping that would make everything stop using new and efficient technology wasn’t really forward thinking. I guess with anything artistic, clinging onto what you have is never as successful as diving into the unknown with open eyes.
That's the problem of big industries, they need to understand, then change everything, at the speed at which the AI is going I really hope it really buries the industry as it exists now, it is filth and crap anyway.
@@thewizardsofthezoo5376 Can you elaborate? are you talking about people that write music for television, games, movies etc?
Yes you are very right. they waited till they were forced to switch till profits plummeted. They tried suing Napster and it was the biggest lawsuit of the era.
I'll give you a different angle that you didn't mention or maybe you sort of did when you compared the 2 channels. There are content farms that heavily rely on AI, that are sitting at the top of every niche. A lot of people (not all) rely on AI cause they're not confident enough in their creativity or they don't have time to be creative. They just need the quick money. It's a big problem for new talents(small creators). Why? cause AI doesn't come up with ideas on its own, you have to input something and then it elaborates or fulfills your request.
Guess what some of those big channels with millions of subscribers do? Cause they have no time (or no talent?)
They input smaller youtubers' content into AI and harvest what they need for their videos.
They haven't killed UA-cam by using AI... yet, but they sure attempt to kill small organic creators' chances of breaking through, every day, with AI's help.(I have nothing against AI I think it's a good tool!)
But these big guys kill 3 birds with one stone when they rip off small creators :
#1- They get fresh new perspectives and ideas on things
#2 They smother talent at the root because, by the time the audience of that niche discovers the new creator, all of their videos feel like Deja Vu
# 3 They potentially eliminate their competition if after it happens repeatedly the small creator gets frustrated and decide to quit making content altogether.
@First Last it seems you didn’t read what he said, big UA-camrs have distribution and discoverability.
.
Markets with technology have “winners take it all distribution” where is easy to take your distribution. Quality is a strategy but it takes time, not all the people have the resources of time to to invest in creating quality or the resources of money to create a content farm.
Very frightening.
ai can come up with ideas on its own, so no thats false
You made some great points toward the end. It's definitely concerning that a lot of new UA-camrs are relying on ChatGPT to write their entire scripts, resulting in extremely generic information and no new and unique ideas being communicated.
This will lead to very ignorant leaders.
Don't you think we will notice?
@@StefanReich I've seen some videos about the topic of "content farms." Strangely enough, they delved into cases where some viewers didn't notice, even though the videos they watched barely made any point at all in any meaningful way. I suspect UA-cam's going to crack down on extremely low-quality and misleading content at some point and to some extent, though.
im a props master, a huge part of my job is making sure things are correct for time period, class, wealth- You are watching a show in 1987, you don't want to have a poster from 1999 on the wall.
ai written and produced photos are fucking god awful, they mislabel time periods, a nightmare missmash, for costumes it's the fucking worst. The fact Adobe is literally selling some of this misinformation. It's honestly the first uncanny feeling i've really felt,
@@twigwigsoso AI tools will probably excel in that area as well within a couple of years, a few years, or whenever in most of our lifetimes.
In storytelling (which is the collective human experience), we are not drawn to perfect results; we are drawn to the journey (and struggles) to get there. It’s why people watch matches. It’s not the predicted end results; it’s the struggle that is played out in our existence. This is the quality that makes us human.
Thank you so much for this! Behind the scenes for singing, music composition, music instruments is Just much more fun to watch than some human using AI modelling music tracks and outputting stuff.
Great video as always. I watched the Sam Altman interview with Lex Fridman as well and agree with his point about chess never being more popular. I wouldn’t enjoy watching one computer duel against another to see which one could add up a long list of numbers the fastest, but I would be a lot more interested in seeing two humans do such a thing. I think chess falls into the same sort of it’s-not-interesting-when-computers-do-it category. You and your team are killing it, and I hope you don’t start leaning on ChatGPT any time soon because this channel is still outperforming generative AI in a big way.
Creativity will always beat Ai when it comes to content/art.
I really hope so man. I really hope so.
I also thought so but reality is different. Current technology is capable of learning and delivering like humans. Unfortunately it's speed is a million times faster where we already lost.
@@mmzaman9016
Absolutely 💯 agree. The sad thing is that most people who aren't creative couldn't actually give a toss.
Everyone's seeing AI created art for its novelty value. The thing is, it will (and is) beginning to saturate the industry. Soon it will become the norm
You too, John, create high quality content that will stand the test of time. Nicely done!
damn i remember when your channel only had 6k subs crazy to see how much you've grown
I heard there was a time in chess history where players didn’t always try to win but instead tell a story of a dramatic battle.
Loved the centaur analogy: I think that's exactly where we are going. Fully AI generated content will win on scale, but quality will always be lower than the "centaur" one, and recommendation algorithms will end up always rewarding that
not really. like with chess, a complete AI is now better than any "centaur" and that will also become true for content. there will come a time ( maybe it will be in 5 years, maybe in 10) that AI will surpass everything about us, and then it won't matter if you are a centaur because an AI will just be better than you in everything, research, editing, composition, narration etc
tho it won't be soon, that time will come, i suspect within maybe 8-10 years
So many things take topics out of context. Thanks so much for making a video to put things into context.
Fantastic explanation of the current situation and future ahead. Well done ChatGPT 😁
classic
Great video. The Centaur analogy is brilliant and perfect for this case.
at the end when he said youtube could just make there own content i definitely see something like that happening for movies especially animation netflix and such can just have ai make all sorts of movies or shows and they have a person review them and the best ones they put out for people to watch i think that will happen within the next 50 years probably closer to 20
That's totally backwards of what good is. I'd much rather have 1 or a few really good writers guide the ai to make their vision with way less effort
Great content as always... really loving this centaur concept... it's making me imagine some cool cyborgs!
I wish bands would release more demos and rehearsal songs on music streaming. Slayer did some of that on their soundtrack CD collection many years ago. But with streaming, I'd wish they'd go back and release all of their demos and other behind the scene audio recordings.
You mentioned at the end that UA-cam could possibly use AI to create their own high-earning videos, that would be really hard to compete with since they have the inside scoop on how to make it work for the algorithm.
This will lead to a “One World Power “, extremely dangerous.
Well done dude.
*the music was loud.✌️
I mean... one of the end results of the music industry "embracing" streaming meant even SMALLER cuts for artists... it's so bad at this point that they only thing they make any money off of is pushing products. They didn't get to "reap the rewards" because it meant the industry was more consolidated than ever and they try to gatekeep access to the larger streaming services. So I have my doubts that reducing their largest expense (having to pay PEOPLE) will somehow be better for those same people.
Even in an industry WITHOUT those limitations, like game development with great tools you can use for free and platforms like Steam that handle the distribution for you, it only meant there is far more competition in the market... like 62% of people who sell games on Steam can't make enough to live off of, and finishing and shipping a game is so insanely difficult to accomplish that 90+% of the people who try will not get to that point. Think of how many more products there will be if it requires no actual skills you have to develop; that will drive down the price for consumers but there already isn't enough meat on the bone for the people who make the products.
I mean... maybe at some point it will be a novelty to buy a song or game that was made by an actual person, and people would be willing to pay extra for that novelty. I'm just not hopeful, and I can't think of any skill I possess or can learn where it isn't an inevitability that I could be replaced by AI.
If the industry mastered their skill in AI generating content, the only thing an artist gonna sell is their copyright of their voice.
@@LHKKKing Only if you consider the person making mouth noises the only artist in the loop. As far as I'm concerned that's the least interesting part.
For about twenty years I’ve been downloading free music, software, movies and tv shows. I pay almost nothing for entertainment. The amount of money in the pot will diminish and the share that artists receive will continue to decline. As you said, this will only increase with these new technologies and finding a way to earn a good living will be harder than ever. I’m sorry to say but the future looks bleak.
Yeah exactly. Will studios pay huge amounts of money to make TV shows etc. when AI can just make it for them? Netflix won't spend any money making TV shows, yet they'll make TV shows perfectly tailored to the preferences of each user, keeping them endlessly hooked. And anyone who found fulfilment making TV shows will lose out. It'll be the same for music and UA-cam videos too. Even if you have a great personality, you won't have as great a personality as AI, and you won't be able to match the endless stream of content AI can produce, perfectly tailored to your tastes. And UA-cam will get all the money. It will be very difficult to stay economically relevant to anything as a human.
The Napster analogy is not relevant. That's distribution. This is creation.
The issue with AI is that it's capability increases every minute.
its great im working on this bit here and loving it so far
There should be absolute regulation by the government and punish those who generate AI Image of others or voice or else u don't have control over ur image or voice in the future😢.. future is dark for all of us
Amazing video John! Even-keeled, well informed and engaging.
There's a lot of noise about AI right now, but this was quite a refreshing take.
The Centaur analogy would make Franky proud
What app can I use like that for doing voice overs for my detail videos? All the text to speech I find it extra robotic
The copilot model has a lot of data privacy and copyright issues though.
Particularly with office. Basically the TOS to use it say your data will be part of fair use... This has big implications to many people who want to keep their documents private
A solid investigation and reveal of the guts of the AI question. Thank you!
4:35 I think some mention of the decades of repression of music-sharing in general by the industry might have been welcome here
What a great video. I'm all in on the James Jani route. Incorporating Ai with human inputs sounds cool to me.
Never heard of Drake....let AI kill it off.
I Don't like drake
Ai can have you running around looking crazy looking for crazy birds ....smiling
Bruh, be honest. Do you love what you do ? Like… is it better than any job you would’ve gotten. It seems to me you’re having so much fun sharing your ideas and I’m going through a quarter life crisis so what you do is extremely inspiring to me.
I kind of want to drop everything and just make videos and stuff. Anywho, awesome video. I always click fast because you just OUUUUU damn Boi you good content. I always learn something new, and it always points my mind to the bigger picture.
don't quit your burger flipping job
@@tuckerbugeater Was that necessary?
@dirty pure honestly like wtf?
All the best ❤
UA-cam videos, and all information in the future will be known as "Organic" or "AI". People will always prefer Organic, and those who hand-craft content will be ahead.
1:35 Drake's monotone voice is very very easy to recreate with AI. There's no difference at all.
American music is comically easy to create. No actual instruments necessary.
Truly a job worth automating.
Two examples you gave ate perfect I follow both them.
19:49 ...that basically sums it up nicely.
Balenciaga are the people who introduced kids in their ads to teddys in S & M clothes.
I was actually telling my mom that the other day because I saw this video on how everybody’s making children’s books on chatgpt, so I thought to myself well, if I can do one from my own creativity, then I’ll stand out in the sea of chatgpt. I already had a book that I had made a couple years ago and so I sent it out to get published so let’s see if anything happens. But I never felt it was the right time because I felt like if I was drowning in the sea of other people that were doing it by hand before, but now this ai revolution kind of evens out the playground. Maybe if my idea was not very good then I probably wouldn’t have a chance either way, but my idea was really good. The only thing was that it was so different that it might be hard to print so we’ll see.
you cant know if your idea was good until you test it in the real world.
update?
@@steveguse5802 nothing….not one reply from any publishers. Sigh.
In 50 years people won't be able to boil an egg without AI. lol
Background music is amazing before 3 minutes.
Should we adress the elephant in the room that is the basis of ai generators were created from stolen content tho?
i like the presentation, and the information is easy to digest, i sub instantly after watching this one
With AI Only the Director and CEO will be benefitted from this, all will lose their jobs
Someone please tell me which are the tracks in this video, ESPECIALLY THE LAST ONE!
10:37 "this concept first showed up in chess contests in the 1890ies"
Say I was a new musician that happened to sound freakily like Drake, he would no br able to get any money from my songs. I think a similar situation will happen with ai
Song? What song?
There is no advantage UA-cam creators can get from AI. If all your competitors will have the same access to the new tool, especially if it is inexpensive, this doesn't give you an edge or separates your from the competition. An edge or advantage implies that someone doesn't have or can't access what you have that makes you better.
This is a great perspective to the AI world. You are one of the few predicting the future in detail
There is some revisionist history going on here. The music industry actually did fight by suing users and services and it took several years for the business model to catch up. In many ways it still has never recovered.
Hi John, I am so excited for you! your video is top notch, you by far my favorite UA-camr. I love this new video great work
They don't use a Drake impersonator, the AI is trained on his actual vocal to create a complete vocal recreation - it can be done now in a couple of hours.
Also Chat GPT is more than capable of writing decent lyrics, just try it. It's been writing songs for me for weeks - all you need to do is give it plenty of references beforehand.
I asked Chat GPT to write another 2 verses to Into My Arms by Nick Cave - it took 2 seconds...
The following is a song by Nick Cave:
I don't believe in an interventionist God
But I know, darling, that you do
But if I did I would kneel down and ask Him
Not to intervene when it came to you
Not to touch a hair on your head
To leave you as you are
And if He felt He had to direct you
Then direct you into my arms
Into my arms, O Lord
Into my arms, O Lord
Into my arms, O Lord
Into my arms
And I don't believe in the existence of angels
But looking at you I wonder if that's true
But if I did I would summon them together
And ask them to watch over you
To each burn a candle for you
To make bright and clear your path
And to walk, like Christ, in grace and love
And guide you into my arms
Into my arms, O Lord
Into my arms, O Lord
Into my arms, O Lord
Into my arms
Can you write another 2 verses?
ChatGPT
Sure! Here are two additional verses to continue the song:
And I don't believe in the concept of fate
But when I'm with you, it's hard to deny
That the universe aligned our paths that day
And brought us together, you and I
So if there's a cosmic force at play
I'd plead it to keep us intertwined
To let our love grow stronger every day
And forever in my arms, you'll find
Into my arms, O Lord
Into my arms, O Lord
Into my arms, O Lord
Into my arms
And I don't believe in a predetermined plan
Yet here we stand, side by side
In this dance of life, hand in hand
Our souls entwined, our love cannot hide
So if there's a grand design above
I'd beseech it to bless our sacred bond
To protect us from the storms, like a dove
And keep us safe, forever fond
Into my arms, O Lord
Into my arms, O Lord
Into my arms, O Lord
Into my arms
Small nuance: All of this is valid as to how the law currently exists and interacts with art and the internet. New legal interpretations or new laws can be made that completely change everything. Or it could be smaller, incremental changes that build up (ie: the court ruling that AI-generated "art" cannot be copyrighted because it was generated from already copyrighted art).
Hey guys, do y’all know where John gets his b-roll?
What if means is that record label no longer need artist themselves, they just need to own voice. It also means that artist will earn much less.
2025: OpenAI releases a single button named "Entertain me". Intellectual property solved 😁
The Terms & Agreements of Contracts will be extended in order to ‘lock in’ Artists. 🙉
I can t wait to see how far goes the rabbit hole !!!!!!😅
As always thank you John
brother I'm also in the Bay Area trying to start my first business would appreciate your help or input
Such a good informative video. Great edits, i gained 1+ wisdom.
Wonderful analysis!
I am at that fork in the road because I tried & tried & well I guess it's time to change my approach
The combo of a human and a computer is called a cyborg, not a centaur.
How are tribute or cover bands handled by UA-cam?
10:50 the chess win of deep blue is not actually as reported, Down the Rabbit hole with Frederik Knudson goes into it pretty well
Soon - You’ll be able to blend several voices together to create an entirely new voice with no real way to determine who’s voices were used to create it. But performers who can actually sing or play will always be able to attract a live audience.
doubt the attract a live audience part. since people play video game and watch scify movie full of fake scene.
What happens when the audience/consumer becomes part AI?
Re: chess. I’m not much of a chess player but live games have become more entertaining and approachable thanks to the chess engine evaluate moves alongside the live commentary. Now that we know what the best moves are, you can build a lot
More drama and anticipation if the Player manages to”find” it and gain an advantage.
FINALLY a sensible perspective on AI! ... although you want to research bugs with AI. An AI playing go was beaten by an amateur placing beads in circles. This kinda bug is typical of AI no matter how advanced it is. AI is just weird. It has totally different faults to what we do (in that it might be super useful). Also you gave me an idea for a series of videos. It won't be on this channel though. It will be on my game dev channel Roguecellmedia It's gonna take a while because AI stuff cannot legally be copyrighted. I'm currently using midjourney to assist me in making a game. The plan is to lean into AI so I can make my game way bigger and better. But it will still be a lot of work and take a long time.
WTF are you talking about? early UA-cam had NO monetization.
This was an eye-opener. Thanks for making this video. As a one-man documentary creator on UA-cam, I've already started incorporating AI into my work (especially in the area of scriptwriting and footage). It makes me very efficient.
Basically, the more efficiency and "fast paced" things are pushed by AI, the more humans will want to sit back more, slow it down more and actually focus on regular paced activites that aren't simply high efficiency for the sake of producing fast results and being "great", but rather just allow humans to prove themselves and their talents, and also more human to human interactions.
It's like a reverse effect. The more we see the greatness of AI, the more we'll be turned off by it and want human things to be done at human pace.
There will have to be AI meta data tags.
TLDR: The rise of AI-generated music and content creation will change the music industry, with big artists like Drake thriving while smaller creators may struggle, but human creativity and connection with audiences remain important.
00:00 🚨 Using AI for UA-cam videos could be disastrous, but AI-generated music won't harm big creators like Drake.
02:01 🎶 AI can write lyrics and mimic the style of famous artists, but human input is still necessary for creating truly believable songs.
03:42 💽 The rise of Napster and Spotify disrupted the music industry, leading to a shift towards embracing the internet and streaming services.
07:05 🎶 UA-cam's Content ID diverts ad revenue to Drake's label for copyrighted material, while AI-generated content and platforms like Spotify will change the music industry.
09:04 🤖 Big artists like Drake will thrive in the AI revolution, but smaller creators may struggle as humans and AI work together to push content creation to new heights.
11:59 🤖 AI tools like Chachi and mid-journey will help UA-cam creators produce better videos faster, but human creativity still has an advantage.
15:44 📹 UA-camrs can succeed by focusing on either quantity or quality, with AI pushing towards extreme optimization, but human creativity and connection with audiences remain important.
18:38 🤖 Creating an AI channel that mimics a UA-camr is challenging, but possible; AI has taken over chess, but human chess remains popular due to bias, and UA-camrs can choose to use AI for mass production or focus on quality with unique ideas and personal stories.
I think there will still be a third option not mentioned. Some UA-camrs may not use AI for their content. Like chess players who keep playing with chess players, there is no AI involved in that.
You cannot copyright your voice so an artist and their label can’t claim an ai song that does not use an artist’s name to associate itself with them. And also an artist won’t be able to release an official version of ai song without paying who ever wrote and produced the original song
If someone is an Artist signed up to a label, then indeed, the Label can sue for the royalties - as the music and the voice belong to the record company! Record Companies have their own public relations, so if a song goes viral without the Consent of the Label, it most definitely infringes on the Rights of the Record Company and the Artist has no voice as to whether Consent was given, which can potentially impact their label’s objectives for the Artist. This is especially problematic is the Artist is signed to a Label as their Contract is binding and is managed by the Record Company.
@@CatsInHats-S.CrouchingTiger Ursula Records
What if someone else with a voice similar to Drakes update a song with his own voice? will youtube remove it
I cant say more than, your content is perfect. Much love
I cant beleive you dont have 5 millilon followers man
Cant waut to see u grow and release more iften as your team grows
Only favor is can you copy stephen grapham reference style at the end of his videos
But i dont mean include your sources, only cool srticles etc about the topic that you recommend we read. Hope that u consider this
what’s the name of the background soundtrack
The sad part is that things will become harder for artists to earn with their talent, artists most of the times are not business people or tech savvy
i don't care about AI generate Music, I love TV shows and i want "king of the hill and Futurama to come back" Can AI Generate a New South park Episode? or can AI create a Movie?
It CAN create the script for a South park episode or a movie if you want to know, but currently they won't be very good, but that doesn't mean it can't get better
@@PriyansuBhagabati Do you mean ChatGPT can create the Script or what AI software?
The biggest issue with generative AI is that when you generate something, whether it's an image or a song that is inspired by an artist, suppose he won't fight it but embrace it, many of his fans might start liking the endless ability to generate stuff, and so when he creates a new thing that is not using the same style, AKA lowering the bar, he might disappoint them that he cannot meet their expectations as set by the model(s)
The models don't set the bar. They might meet it, but they don't set it.
We already have that, its called Drake.
You can't compare two AI machines playing chess with two AI machines that will pass the Turing test and the eye test doing everything, from serving you coffee to tucking you in bed at night, if you know what i mean
A critical aspect you've overlooked is the transformative fusion of multiple leading artists, such as Drake, intertwining their prowess to give rise to entirely fresh and compelling musical entities. As this innovative force emerges, eclipsing potential newcomers, it underscores the necessity to champion the HumanMade label. This exclusive endorsement not only safeguards the future of creativity but also solidifies the impact of these newly created artists, ensuring they stand resilient against the rising tide of artificial intelligence.
When it comes to content creation the only outcome in my opinion is for example allot of the scrip writing and editing will be done by ai, Then the human reads over it like they wrote it, thus keeping that “human element” that way the creator still showcases their personality while at the same time being able to push more content out in record timing…
For music it will be
User creates demo/track using artists voice
Artist re records that song or completely uses the original vocals done by ai
Artist releases song
Artist performs song like normal
And yes I plan on investing a fuck ton of cash into this process as, the music industry is very lucrative but late to reacting to innovation… creating the groundworks for a system to allow artists to make songs featuring their favourite artists and uploading it but giving the major artist a 60-40 split would do wonders, it would make more people blow up too… ether way you can try and do this, But my execution will be 1-1
The late 90's and early 2000's was awesome for being able to download free music. I did get tired of buying a cassette or CD just for it to be trash. And now I could download anything and not worry if the album was garbage or not. Though they cracked down on that by logging your IP address or whatever. So many had to stop doing it. But I think there are work arounds via seed boxes in conjunction with VPN's or something.
"If artists could no longer make money selling mudic, theyd stop entirely" yeah, im the living proof its not the case. Ofc the money greedy ppl would stop, not true artists, that are talented on their own
Yep 💯
Man I was waiting for you
I totally agree with you, quality will always surpass quantity. That is why tools like Favoree (built to discover and review UA-camrs) are increasingly used to find quality content.
can have a collab of michel jackson with 2 pac now
No - Drake WONT be able to get paid. Also UA-cam had NO ads 'in the early days' - so that whole rant is untrue. Along with at least 4-5 other hard facts - this was researched very poorly.
U don’t think some can create a UA-cam video using ai
If you look at the history of monetization on UA-cam, you can see it dates back to 2006 or 2007.
AI is like a secret weapon for those who approach it strategically and have experience wielding its powers. So why not become an expert in your field and turbocharge your growth like a boss?
There is no ai judt good coding good sql and good (read *huge* data sets) it's a buzz word like crypro/nft/dapps/ICO during bull runs.
AI is great for people who have no talent or skills. A computer can do all of the hard work for them. I will always respect real artists and creators who put in the energy to develop their craft way more.
@@la6136 We all will. But the best of the best will be using AI tools just like the scrubs trying to fake it til they make it. These tools will soon be ubiquitous in creative fields.
kinda.. Pandora streaming music came out in 2000, they had the wrong focus tho.. still they eventually sold for 3.5 billion to SiriusFM. So Spotify wasn't the first or only independent streaming startup
Can you do a video on AI and ethics?
AI Drake and real Drake should do a collabo
Conversely, we will be able to swap our faces to movies.
There is a problem with accepting AI-generated content and delivering revenue to individuals, such as Drake, for example. It could be that the content created under the "Drake" label does not represent him at all and is accepted for distribution solely due to the money involved. This is a significant issue, as it will likely occur frequently. A potential solution is to develop advanced AI capable of detecting this problem. However, this brings us back to square one - the challenge of AI arbitrage, and all we will be left with are just labels. We are already playing the game of life with AI, and we still resist the idea that we will win it. Elon Musk had a pretty good idea: to join forces with AI, meaning we should accept it and form a team before it's too late. It may seem contradictory, but we can still ask for mercy in the game of life and reboot the game for later when we are ready. If AI wins the game this year, we will lose our next move, forever... because the highest AI models are owned by the money makers... I think. It may seem like for every mistake we make, AI will gain one more move, and we will lose the game for a while. AI need to be microdosed