How to Design a Logo - From Start to Finish.

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  • Опубліковано 11 кві 2021
  • It’s here! I’m thrilled to share my new Skillshare class on designing a memorable logo and understanding its place in a brand's identity! You can check it out with a 30% discount off Skillshare here: skl.sh/shantanukumar
    7 resources I religiously use in my workflow:
    1. Figma Professional: psxid.figma.com/fodc5sznzexr-...
    2. Framer (No-code Web Design): shorturl.at/qBVlP
    3. Epidemic Sounds: share.epidemicsound.com/3l2q88
    4. Milanote: milanote.com/shantanukumar0124
    5. Monday.com: try.monday.com/pwoid81icseh
    6. Envato Mockups: 1.envato.market/jWArxa
    7. Contra: contra.com/shantanu_kumar_qse...
    Get started with Logo Design in just 30 mins on my new Skillshare class! You can check it out with a 30% discount off Skillshare here: skl.sh/shantanukumar.
    ____________________________________________________
    Tutorials on Design you should watch:
    • How To Use Color - Co...
    • Make Hundreds of Color...
    • How to Apply a Color P...
    ____________________________________________________
    Instagram: / shantanu.kmr
    Behance: www.behance.net/shantanukmr
    Discord: / discord
    Twitter: / shantanukmr
    Twitch: / shantanukmr
    Medium (My Design Blog): / shantanu.kr
    ____________________________________________________
    Thanks a lot for watching.
    Please do leave a like and Subscribe to stay updated.
    Drop a comment and share if you liked it.
    ___________________________________________________
    You can find all the music I use here: share.epidemicsound.com/3l2q88

КОМЕНТАРІ • 2,6 тис.

  • @ShantanuKumar
    @ShantanuKumar  2 роки тому +99

    It’s here! I’m thrilled to share my new Skillshare class on designing a memorable logo and understanding its place in a brand's identity! You can check it out with a 30% discount off Skillshare here: skl.sh/shantanukumar

    • @karanjaiswal5066
      @karanjaiswal5066 Рік тому

      Nice bro great to see I was really inspired from it

    • @fouzia8136
      @fouzia8136 Рік тому

      Can you design a logo for my charitable trust. If yes, how much it will cost.

  • @RajMondal
    @RajMondal 3 роки тому +1629

    Yes we want more tutorials specially on choosing minimalistic fonts

    • @pratik2777
      @pratik2777 3 роки тому +26

      checkout Futur Academy and The Futur, they have every tutorial you need

    • @ShantanuKumar
      @ShantanuKumar  3 роки тому +42

      @@pratik2777 yess.

    • @ShantanuKumar
      @ShantanuKumar  3 роки тому +56

      Surely i will try to make one.

    • @journeythroughindia
      @journeythroughindia 3 роки тому +6

      @@ShantanuKumar Make more like this

    • @ALAN-ALAN1997
      @ALAN-ALAN1997 3 роки тому +3

      @@ShantanuKumar what is your qualification

  • @HaruHikaHaruHika
    @HaruHikaHaruHika 2 роки тому +1008

    *Shantunu:* You don’t need to be great at sketching but just be able to put your ideas on paper.
    *Also him:* _proceeds to draw flawlessly_

    • @ShantanuKumar
      @ShantanuKumar  2 роки тому +130

      You don’t “need” be, but a good sketch is always appreciated 🌚🌚✨✨

    • @HaruHikaHaruHika
      @HaruHikaHaruHika 2 роки тому +37

      @@ShantanuKumar Well humbleness does seem to be your forte 💀
      Jk, all jokes aside, your work is incredible and you should be proud of it!! Also your tutorials are great help, thank you so much!! 😄

    • @kashnimago2096
      @kashnimago2096 Рік тому +4

      Haha, EXACTLY. I was about to comment the same thing. When he started sketching, I just had the biggest smile on my face (flawless he is).

    • @fayevalentine3712
      @fayevalentine3712 9 місяців тому +1

      my sketches are pure mess XD

  • @samojerom1046
    @samojerom1046 2 роки тому +27

    i am an old style classic designers, i have 12 years experience in graphic design, and really i can say the new generation of graphic designers are really very creative and fast . old graphic design style are not working in today industry which is very competitive and changing rapidly to new trends toward modernity and creativity style, old designs doesn't work today completely, a graphic designers today must have other skills beside working on design programs like drawings, sketching, graphic design principles, cope up with new ideas and trends, using latest devices of tablets, Ibad ....etc .

    • @ShantanuKumar
      @ShantanuKumar  2 роки тому +3

      The world is progressing at a very fast pace, gotta adapt to that change. Thank you for your insight sir 😊✨. I am glad such senior designers are watching my video.

    • @samojerom1046
      @samojerom1046 2 роки тому +4

      @@ShantanuKumar Thank you very much for your reply, really i am impressed with your works ..... let me ask you some questions if you don't mind ..... did you learn graphic design in a faculty or a university ?, or you learned through internet, also drawing and sketching, in a brief how did you learn graphic design, through academic study in university or just personal learning and skills ? ..... i hope i get real answer .... because with all my experience i never reach your level skills, i would to know it is because drawing skills or study graphic design academic way . i will appreciate your reply . thank you .

  • @AndyTellsThings
    @AndyTellsThings 3 роки тому +715

    That was one of the coolest logo design videos I've ever seen. Such a calm and chill vibe, plus a beautiful design. Congrats!

  • @anaghnair
    @anaghnair 3 роки тому +501

    Petition for Adobe to sponsor Shantanu :))

  • @jaclotabo
    @jaclotabo 3 роки тому +280

    Sketching on a paper is simply an art of a genius. Enjoyed it!!

  • @SanjaySingh-oh7hv
    @SanjaySingh-oh7hv 2 роки тому +3

    This is one of the very best logo tutorials I've run across. The suggestions at the very beginning involving using the information from the brief and then and then looking at existing images and then mind mapping to generate ideas is similar to how I've done logos. I think this is the most valuable part of the video, the concept generation.
    Some other suggestions. The color palette used is quite important. I think that some discussion of the role color plays in conveying emotion or mood or feeling is an important part of perfecting the logo. If you have the freedom to choose the color, versus just black and white, then this is worth exploring in some detail.
    Also the typeface. Typefaces have their own personality and choosing the right typeface can really complement the logo. I've not been able to define any sort of hard and fast rules for deciding the typeface in one or two tries, so I cycle through them until I find one that "feels right" when placed near the logo itself.
    Your video is one of the best on UA-cam. Thank you for going to the effort you made to create it.

  • @karthikrajendran3394
    @karthikrajendran3394 Рік тому

    Not only have you exhibited great design talent, the flow of your video is intuitive to the learning assimilation of the mind. A short and crisp video which provides a good amount of details. Thank you. Great work overall. Your logo is strong, and can stand on it's own.

  • @OnyeStephen
    @OnyeStephen 3 роки тому +71

    He went back to his surface, will love an extended version of videos like this from you

  • @SHAHBAZKHAN-ik6gu
    @SHAHBAZKHAN-ik6gu 3 роки тому +190

    We want tutorial series @shantanu
    Hit like everyone

  • @akashhgr
    @akashhgr 3 роки тому +9

    Yeah absolutely we want tutorials. Getting tutorials from a artist like you is very amazing and helpful for some people like me ❤️🙌

  • @celestialmaeden
    @celestialmaeden 2 роки тому +5

    Thank you Shantanu, I'm a graphic designer who really wants to get into logo design. I'm able to design logos but I believe I really need to learn more to create effective and impactful logos and this helped a lot.

  • @CharleyPangus
    @CharleyPangus 3 роки тому +273

    Amazing video! I love watching your logo design process.

  • @dearkive
    @dearkive 3 роки тому +181

    I'm a huge fan of your editing, logo ideas and just the whole overall process!

  • @mahbubraheem6554
    @mahbubraheem6554 Рік тому +16

    I also design logos but I feel that I lack the knowledge and skills for it. Watching you slowly break down the brief and showing a step-by-step tutorial on your design process was very inspiring. Just amazing!

  • @shabzmiah
    @shabzmiah 2 роки тому +2

    sometimes when i lose ideas, motivation or my passion for graphic design, videos like this just completely refreshes all of those for me

  • @emmuzeek
    @emmuzeek 3 роки тому +7

    Thank you so much for including the shortcuts you use, or where to find something! It's incredibly helpful. First video of yours I'm watching and I've immediately subscribed, it's super clean and your design is great!

  • @lovigarg6905
    @lovigarg6905 3 роки тому +11

    its great how this guys uses shapes specially circles and spheres
    it gives more dynamism to design

  • @greenscool
    @greenscool Рік тому

    Thank you! I've been searching for a literal walkthrough of how to and what software, tools, to use for making an original logo. This was extremely helpful from "Start to Finish".

  • @nickorange4881
    @nickorange4881 2 роки тому

    Yes please make more of these. This helped me understand graphic design and how it gets used for something like a logo. the logo looks awesome.

  • @shubhkumar4997
    @shubhkumar4997 3 роки тому +9

    Bro, hands down the fastest and the easiest way to learn a great concept. Keep this up man. We need more stuff like this

  • @simplysimple4890
    @simplysimple4890 3 роки тому +11

    Huge fan of your design skills... minimalistic, clean and crisp

  • @sheraboo6374
    @sheraboo6374 2 роки тому

    I love how you managed to cover everything in just a little over 5 mins. Perfect for my crazy attention span.

  • @russelrealeza7142
    @russelrealeza7142 Рік тому +20

    Man, I pretty much learned everything about Logo design in this short amount of time. Of course it takes tedious time and practice to master the creation of logo design, but you really were able to tackle all. And for that, thank you Shantanu, many aspiring designers, need to watch this. Worth recommended bro!

  • @SumitSharma-dw5uo
    @SumitSharma-dw5uo 3 роки тому +5

    The thing which everybody likes is your work as a professional. Keep doing.

  • @puneetpalkaur6334
    @puneetpalkaur6334 3 роки тому +5

    Tutorials like this will be soooooo helpful. I just started learning design. I need to create a logo for my friend but I always thought I will need an iPad for it because I won't be able to make all those curves on my laptop. I learned something very new and useful from this. Thank you!

  • @belladiaries_
    @belladiaries_ 2 роки тому +1

    More of this! Please. I really wanted to see more tutorials as I started learning about logo making and branding.

  • @sacdaabdurhman
    @sacdaabdurhman 3 роки тому +39

    “Opportunity does not knock, it presents itself when you beat down the door.” Sharing some love from small UA-camr💜

  • @BasicsCorner
    @BasicsCorner 3 роки тому +15

    I have to say, i enjoyed this video a lot. It had so much value to deliver ( not saying i dont like the vlogs, i do) but this one was both entertaining and filled with knowledge. Would love more of it.

  • @rakshak_gosar
    @rakshak_gosar 3 роки тому +18

    Really loved this tutorial and hoping for more of these, just a beginner in using Adobe Illustrator but found this video very helpful for various reasons. Thanks alot buddy and ya, keep creating ✨💯

  • @mangojc8977
    @mangojc8977 2 роки тому +11

    I like the clean design with very rounded lines. The pastel colors give a cosy and "sleepy" vibe.
    My suggestion is to make the ears flop a bit more since it looks very stiff right now. That would make it seem more "sleepy" and relaxing.
    PS: excellent idea with the dotted paper

  • @Instrumentalcolony
    @Instrumentalcolony 2 роки тому +1

    Man, You're too good! Definitely nailed at creating something eye-catching and cute at the same time. VERY IMPRESSIVE!

  • @veravanbeek5199
    @veravanbeek5199 3 роки тому +3

    I absolutely love this tutorial!! I want to become a designer myself, which is why such a video is so inspiring! I would love to see more!!

  • @AnshMehraa
    @AnshMehraa 3 роки тому +19

    Really interesting work man. You've managed to blend the design aspect with the storytelling / post production in a really cool way. I am slowly learning to do the same, kudos on this!

  • @asmaasif9137
    @asmaasif9137 3 роки тому +49

    your creativity never fails to blow me away

  • @tapaitakemoeatu3865
    @tapaitakemoeatu3865 Рік тому

    im here for it! would love you to share more tutorials like this! this is so awesome!

  • @ArtAproned
    @ArtAproned 3 роки тому +21

    Damn!! You inspire tons bro!! Big fan of your editing and logo ideas... Would like to see more like these!! ❤

  • @hansvats6463
    @hansvats6463 2 роки тому +4

    I really loved the video. Short and precise and to the point. and the best part was the sketching process. I definitely got to learn a lot from your sketching process. Amazing video

  • @StudyWithSamara
    @StudyWithSamara Місяць тому

    This tutorial was so good and informative. I'll be coming back to this when I begin my graphic design courses

  • @redadbaich1611
    @redadbaich1611 Рік тому

    broken it down makes it seem so user-friendly and easy to use. I can’t wait to start making soft! Thanks again!

  • @itsgabrielgao
    @itsgabrielgao 3 роки тому +99

    We want more tutorial like this. It's so simple, on point, easy to understand and follow. You way of explaining every details is so amazing.

  • @deeksha9950
    @deeksha9950 3 роки тому +3

    This was beautiful, loved the bunny in the cup. I wish to venture into graphic design, your videos are aesthetic but informative at the same time.

  • @alerivsm
    @alerivsm Рік тому

    Thanks bro finally someone who isn't posting malware or fake stuff, you deserve my subscribe!

  • @being5577
    @being5577 2 роки тому

    Yes.. please..
    It is was amazing watching the whole process..
    We'll be Waiting for the next..

  • @kartiksalunke9653
    @kartiksalunke9653 3 роки тому +5

    This is dope. Make a complete series about logo design and how to find freelance work🙌

  • @JazzyJaber
    @JazzyJaber 3 роки тому +3

    This guy never fails on his aesthetically pleasing videos 💯

  • @alyssasagastume4786
    @alyssasagastume4786 2 роки тому +1

    Thank you for this! I’m a Graphic Design student looking for some guidance & this was much appreciated. Also love the pencil & notebook you used!

  • @charleneulep423
    @charleneulep423 2 роки тому

    This was so helpful!! I actually binge watch your YT videos

  • @karthikrajendran3394
    @karthikrajendran3394 2 роки тому +3

    nice sketching. I like your process, and the final output is perfect, and refined. Great clarity of vision and creativity.

  • @affanimran9344
    @affanimran9344 3 роки тому +7

    UA-cam just suggested your video ...
    And BOOM I just subscribe to your channel.
    The level of your work is just lit ...
    The most relaxing part of your video was the one with music in the background.
    Please upload more videos like this.
    Would be grateful to see some more work of this level from you.

  • @livelykid
    @livelykid 3 місяці тому

    Enjoyed the entire process. You completely nailed it. Got to learn so much about the work process from start to finish. Absolutely, an amazing tutorial for budding designers and learners just like me.

  • @purnimaborana9547
    @purnimaborana9547 3 роки тому +3

    Yeah please make some more tutorial videos...badly needed 🔥

  • @EvangelistaBR
    @EvangelistaBR 2 роки тому +4

    Cara muito bom video muito bem explicado e muito bem editado deve dar um trabalho para fazer isso mas ficou incrivel gostaria de ver mais videos nesse estilo se puder habilidar as legendas em portugues tambem seria muito bom. Abraço!

  • @kevinhaggerty7378
    @kevinhaggerty7378 Рік тому

    I love what you came up with! So creative!

  • @ExperienceCareWithJoy
    @ExperienceCareWithJoy 11 місяців тому +1

    An encouraging ideas that will help you stay focused, in achieving your awaiting goals

  • @atharvsinha8675
    @atharvsinha8675 3 роки тому +13

    Literally started loving your videos
    Your editing skill is superb

  • @wizzvfx6867
    @wizzvfx6867 3 роки тому +22

    Awesomeeeeee as Alwaysssssss🖤
    This Video is like Surprice 🥳🥳
    Yess you should do these kind of tutorial And specially i want Your Video Editing Tutorial😊

  • @ayoottahalshamariy1891
    @ayoottahalshamariy1891 2 роки тому

    Amazing skills! I think you must create a company! This is perfection for a company! You must think of what items you must sell that matches the same logo and design but you must pick your own one! This is fantastic!

  • @katapult684
    @katapult684 3 роки тому

    Please do continue showing us your design process! Really polished designs!

  • @elizabetholegbo3270
    @elizabetholegbo3270 2 місяці тому +47

    Gather here if you didn't want the video to end

  • @dharmbharodiya5158
    @dharmbharodiya5158 3 роки тому +5

    Popped up in my notification as a surprise! A video I always wanted 🤩🤩 Thanks you Shantanu!❤️

  • @malfunk4843
    @malfunk4843 Рік тому

    just how satisfying is the process

  • @mimidelight3361
    @mimidelight3361 2 роки тому

    So awesome I'm ready to sit down and design mine! Thanks!

  • @scrumptiousgobbledygook7377
    @scrumptiousgobbledygook7377 Рік тому +3

    Shantanu: you dont have to be good at sketching to do this.
    Also Shantanu: proceeds to make extremely cute sketches

  • @venusathena3560
    @venusathena3560 3 роки тому +13

    I love when he add drink coffee as a step

  • @ceciliaangelica4733
    @ceciliaangelica4733 Рік тому +1

    This is so cool, I am a beginner in this and really excited to learn and do every step on my own, wish me luck!❤

  • @artforest3208
    @artforest3208 3 роки тому

    This is the video I've been searching for!!

  • @anshuretanim
    @anshuretanim 3 роки тому +20

    Your videos are really refreshing and aesthetic

  • @Asmita_2003
    @Asmita_2003 3 роки тому +3

    4:54 Yes please make such kind of videos .
    I would love to watch that.

  • @joss7318
    @joss7318 Рік тому

    I love this video and the design! Thank you, Shantanu

  • @Soul_LOG.
    @Soul_LOG. 2 роки тому

    I wish I could learn more about design in logo, especially, what I need to do to be a logo designer. It was so interesting! Love the smooth line in logo and congrats!!

  • @sravyasudha1559
    @sravyasudha1559 3 роки тому +17

    I see you've come a long way, saw a few logo designs on your Behance & had this to share-
    If your logo's legible even after sizing it down to a fraction of a thumbnail, it's feasible & will have higher recall value, else, start afresh keeping cohesiveness & visual weight in mind. (Which is why the alternative version with 'zzz's wouldn't work, or any piece of design with a lot of components & corners for that matter).
    -A student of design.

  • @KostDsgn
    @KostDsgn 3 роки тому +3

    I really feel like creativity has flowed into my blood!

  • @hemantgurung5217
    @hemantgurung5217 3 роки тому

    You are so amazing.
    Everything is so clean and sleek.
    just Loved it

  • @sumnerelysia4746
    @sumnerelysia4746 2 роки тому

    Thanks so much for sharing your process I wasnt even sure where to start

  • @catalinamaria4014
    @catalinamaria4014 3 роки тому +4

    LOVED IT SO CUTE

  • @shafinkhan5046
    @shafinkhan5046 3 роки тому +6

    Haa bhai, we need more tutorials on every part of graphic design like illustration, logo, UI, etc.
    And yes don't forget to add cinematic clips in between

  • @sheiswisdom1
    @sheiswisdom1 Рік тому

    I love this please make more of it. Thank you.

  • @dm4859
    @dm4859 3 роки тому

    Yes! Make more. Thanks. It was super helpful.

  • @strikeit5710
    @strikeit5710 3 роки тому +5

    Dude you are soo underrated you deserve lot more subs

  • @sairajkhandale3974
    @sairajkhandale3974 3 роки тому +4

    Make more like this

  • @jo_ellee
    @jo_ellee 2 роки тому

    This is the forth video of yours that I'm watching And I couldn't help but subscribe. U are so good! And these videos are super helpful.

  • @Flashy1x
    @Flashy1x Рік тому

    Hey. Seriously. Thank you. I just downloaded soft and I can CLEARLY see why your vid was recomnded. You're an aweso intro into

  • @archismanchakraborty4293
    @archismanchakraborty4293 3 роки тому +4

    First big fan from seoul

  • @sandygautam3122
    @sandygautam3122 3 роки тому +5

    You're really good at what you do and somehow it looks quite easy & smooth the way you sketch & vectorize your artwork.. thanks for sharing the video and yes please do share more of these videos.

  • @designvector
    @designvector 2 роки тому

    Great idea for a logo. I like when thoughts are embodied on paper!

  • @apesianjing
    @apesianjing 5 місяців тому

    oh my god, this is really helping me a lot to undestanding how people make a logo because i always confused how they design all of that. thank you so much for this great video, this make me want to learn to make a logo

  • @SS-ez1qw
    @SS-ez1qw 2 роки тому +3

    This was very helpful. Would love to see how you put together the presentation of your logos to your clients! :-)

    • @ShantanuKumar
      @ShantanuKumar  2 роки тому +1

      Surely, thats sounds like a great idea for a video.

  • @ShantanuKumar
    @ShantanuKumar  2 роки тому +29

    Complete logo design course on skillshare coming soon. Stay tuned. 🙌✨

  • @IlluruSamuelJames
    @IlluruSamuelJames 2 роки тому +1

    Honestly the best logo creating video

  • @cnzeakor
    @cnzeakor 5 місяців тому

    Excellent design from start to finish! I would love to get into graphic design and this tutorial served as a great inspiration! Thanks for sharing!

  • @dhruviljoshi3771
    @dhruviljoshi3771 3 роки тому +37

    Saw SHANTANU KUMAR & clicked🚨🚨

  • @ShantanuKumar
    @ShantanuKumar  3 роки тому +542

    Tried something new.
    Do give me your feedback in the comments and let me know if you would want more of these from time to time.

    • @marjurihoney2728
      @marjurihoney2728 3 роки тому +9

      Ya know, I would like to see more content like this. Please upload/post tutorials more often. 💖🤗 Love your content

    • @karthikkallur727
      @karthikkallur727 3 роки тому +2

      Really I was waiting for this kind of video from your side....!!!
      Great 👌
      Hope we get more of this kind
      Thank u

    • @groovyowlgrinds
      @groovyowlgrinds 3 роки тому +2

      yes yes yes we would love to watch such tutorial videos😀

    • @kanchansharma5120
      @kanchansharma5120 3 роки тому +2

      Sir i want to ask you somethings....
      1. Can you share from which college or institute you do graphic designing course and which course
      2. For which company you work
      3. Starting salary
      4. Is there any chance for foriegn placement.....
      I know its little weird but i want to know every information...
      I follow you from the start
      Keep going sir.......
      Stay safe and healthy
      💜

    • @mr.expandable329
      @mr.expandable329 3 роки тому +1

      Where did you learnt designing?🙄

  • @prateeknegi5957
    @prateeknegi5957 2 роки тому

    Yes please your videos are really nice and satisfying.

  • @robsoneke367
    @robsoneke367 Рік тому

    studying more of your videos to begin to get comfortable. Thank you!

  • @ashleyalderson4809
    @ashleyalderson4809 3 роки тому +4

    Was very helpful! Do you think you could make a tutorial focused on the brainstorming and sketching part? :)

  • @ayushthakur733
    @ayushthakur733 3 роки тому +5

    This kind of content is good

  • @bhavyakapooor
    @bhavyakapooor 3 роки тому +1

    Yesss please make more of these!!! Loved this one

  • @yogi5193
    @yogi5193 2 роки тому

    This video has provided me an insight on logo design, thanks and it helped me.