Commercial from 1977 with recently departed (7/30/2019) Nick Buoniconti of the Miami Dolphins, also Billy Martin (NY Yankees) Paul Hornung (Green Bay Packers) Mickey Spillane (Novelist, actor) Ben Davidson (Oakland Raiders) Dick Butkus (Chicago Bears) Deacon Jones (Los Angeles Rams) Rodney Dangerfield (Comedian, actor) NBA referee Mendy Rudolph arguing with Tommy Heinsohn (Boston Celtics) and the one at the end who is wondering why he was asked to be in the commercial, is Marv Throneberry (New York Mets)
Back when beer commercials weren't afraid to cast real men over the age of 50. I was a kid when this aired but I always wonder today why current beer commercials seem to only cater to the 21 - 30 demographic
generally speaking those over the age of 30 and are beer drinkers are set in the beer that they drink. Those from 21-30 generally aren't set in the brand that they choose(In college and for a while after that price can be a MAJOR consideration). When Miller Lite(Lite Beer) was being introduced to the market they had to overcome the perception that "Lite" Beer wasn't "real" beer. By using all of these celebrities of all ages they wanted to show that anyone of any age could drink this beer and be seen as a "real" beer drinker.
@@paulsonj72 More so, they wanted to prove that "diet" beer could be enjoyed by "real men." The only other diet drink available at the time was Tab, which was exclusively targeted to women. At that time, men who weren't athetes who were weight-conscious were either gay or... really gay. Or worse: a "health nut" who goes "jogging" and eats "sprouts and tofu."
@@haileyshannon7548 Still waiting to understand what's wrong with treating women like objects of men's desire when women are objects of men's desire. Reality bites, huh?
I love these ads. So creative, so funny. I read that when cigarette ads were banned in 1970, the same agency worked on these commercials. Don't know if it's true.
Commercial from 1977 with recently departed (7/30/2019) Nick Buoniconti of the Miami Dolphins, also Billy Martin (NY Yankees) Paul Hornung (Green Bay Packers) Mickey Spillane (Novelist, actor) Ben Davidson (Oakland Raiders) Dick Butkus (Chicago Bears) Deacon Jones (Los Angeles Rams) Rodney Dangerfield (Comedian, actor) NBA referee Mendy Rudolph arguing with Tommy Heinsohn (Boston Celtics) and the one at the end who is wondering why he was asked to be in the commercial, is Marv Throneberry (New York Mets)
There's also Matt Snell (NY Jets), Ray Nitschke (Packers), and Bubba Smith (Colts),
@@Tyrunner0097 Can't forget Whitey Ford.
Thanks guys! Embarrassed to say i am 60 and could only ID about half of the guys. Likes for everybody!
Not many of those guys still around.
Don't Forget Lee Meredith
Marvelous Marv Thornberry...............finally famous!
I remember this commercials. The hey doll got me. I was a tiny little girl and can still remember this.
Maybe the greatest ad campaign of all time.
This was the first of Lite's "Best of" spots reprising all the tags from their previous commercials that had become iconic.
Back when beer commercials weren't afraid to cast real men over the age of 50. I was a kid when this aired but I always wonder today why current beer commercials seem to only cater to the 21 - 30 demographic
generally speaking those over the age of 30 and are beer drinkers are set in the beer that they drink. Those from 21-30 generally aren't set in the brand that they choose(In college and for a while after that price can be a MAJOR consideration). When Miller Lite(Lite Beer) was being introduced to the market they had to overcome the perception that "Lite" Beer wasn't "real" beer. By using all of these celebrities of all ages they wanted to show that anyone of any age could drink this beer and be seen as a "real" beer drinker.
The only thing that remains the same is guys drinking beer and women being treated like objects!
@@haileyshannon7548 wow...way to ruin it
@@paulsonj72 More so, they wanted to prove that "diet" beer could be enjoyed by "real men." The only other diet drink available at the time was Tab, which was exclusively targeted to women. At that time, men who weren't athetes who were weight-conscious were either gay or... really gay. Or worse: a "health nut" who goes "jogging" and eats "sprouts and tofu."
@@haileyshannon7548 Still waiting to understand what's wrong with treating women like objects of men's desire when women are objects of men's desire. Reality bites, huh?
Now that's a crowd I would have loved to hang around with.
These Miller Lite commercials were the best.
What a great group of magnificent players……these commercials were so original and funny.
I have an 11x14 picture of these guys all posing and holding there beers. I framed it and its hanging in my man cave.
I love these ads. So creative, so funny. I read that when cigarette ads were banned in 1970, the same agency worked on these commercials. Don't know if it's true.
I was a baby back in 1977 I love this one
Rodney and Spillane they were the best
Marvelous Marv Throneberry!
At the very end of the clip we see Eagles at Lions on 2 October 1977.
Lions 17-Eagles 13
Who iscthe guy at the end? He’s in a few. With the same line
Marv Throneberry. A not so good Major Leaguer. Marvelous Marv. 😂
@@kendallcoleman839 marvelously chill
"Who are you"? LOL
He must not have had an American Express card. 😺
Cheers
Still funny.