I think a company that's expecting an FDA approval (and has gone through all the troubles associated with that) has already made up their mind about getting into the said market 🤷♂ Correct me if I'm wrong
Very well structured and excellent delivery. A lot of times problem solving or idea generation comes from interaction and communication. In my field we solve extremely complicated stuff by serendipity. Recently there was a problem for shipping. The question was, if you transport an equipment on a barge from US to Brazil what forces you think it will experience. Rather than going to wave and current and storm and storm surge and ice and etc.. the answer is determine the g force. As long as we can determine the max g force, you can check if the equipment can handle that. You can ask shipping companies an then get an idea of this data. The final answer was simple. 1-2 g.
haha i know right. I was thinking the same thing. But then again, consulting is a dirty industry where consultants are paid to show what the client wants to see instead of the truth.
Not just consulting. That's how marketing and language works. Product market fit isn't about the best possible product but what the market desires and needs.
I know what you are saying. Unlike her, you, who are not familiar with the medical lexicon, should ask additional clarifying questions upfront. Migraine is essentially a severe headache. Botulinum Toxin (BoTox) is both the name of the wrinkle-removing toxin and the name of the company. So she is right that the objective of this case is to estimate the BoTox injections market geared toward resolving migraine. It may be a surprise that this toxin is indeed used to treat some severe headaches.
Like my comment below, you should consider asking more clarifying questions upfront (Ex. "How are other firms treating migraine now? With other substances?"). Since Migraine is merely a disease (extreme headache), you can actually treat it with existing medicine you can find in CVS or Walgreens. Therefore, you should not assume that your client can enjoy 100% market share. She is saying that a 30% share is not too excessive because BoTox is a product line registered with a trademark by AbbVie, the 6th largest medical company in North America. Nevertheless, I think she went a tad aggressive. I would've picked 10% or 15% (at that moment, since I would've asked competitive landscape in the later bucket) since there are quite a number of giant medicine groups. But whenever the interviewer says OK, you are fine with whatever number you choose.
I think she assumes that the company could potentially get upto a 30% market share which is much on the higher side as the market is not growing and there are existing established competitors
You should count no more than 60-90 seconds to lay down your structure, you can gain 60 more seconds if you’re completely able to discuss with your interviewer while you’re writing it down
Lowkey even the absolutely brain dead process of memorising random accounting rules for ib recruiting is harder than coming up with this. The fact that she has to “take a couple seconds to put together some thoughts” and proceeds to deliver surface level analysis goes to show that consulting is a joke
This is a very good one, almost exhaustive, although from the legal side they must also get a very good legal team with knowledge of medical/ health law & Insurance law for the foreseeable litigation( liability) they may be bedevilled with 😅
@@betulcimenay7408 I thought it the injection was for headaches? Not Botox it’s just the sale company that makes Botox and they’re thinking of adding this to product portfolio
Consultant companies don't care about how accurate your numbers are, they do care about your thinking processes and logic. The main reason is that finding the market shares and else is readily available by googling them whereas having a good thinking process and logic cannot be googled.
She does talks about market size, competition, price elasticity, us population, people suffering from headaches, total no of patients, injections per patient. So isn’t that top down approach?
She’s just picking these numbers out of her ass lmfao with anecdotal data from her friends group for incidence and prevalence of migraines and then just pulls 25% as the quantity severe enough to benefit from Botox. Just bring in the MD consultant for this one.
Total crap… She forget a lot and made it school kid easy.. 1) Governance 2) Insurance 3) Age Groups 4) Patent on and old product, Patient renewal 5) Practice 6) Cheaper competitors 7) Phase 2 Testing All the things that matter and maybe more I forgot…
she's so eloquent!
Its 20% ideas, and 80% communications!! Really well structured and concise.
she did amazing job! well structured and clear thoughts.
She did a great job 😊
Great content! Would be better without the background music imo
I asked the same question to chatgpt...scary good answer too..backed up with market data, swots, risks, potential TAM,...
I think a company that's expecting an FDA approval (and has gone through all the troubles associated with that) has already made up their mind about getting into the said market 🤷♂
Correct me if I'm wrong
Same thought here!
Trouble + huge investment of time , $$, and resources.
Absolutely accurate, otherwise why go pursue Regulatory approvals
when Mkt research hasn't been done
The interviewer looks stressed out while the interviewee looks extremely confident, feeling awesome at all the questions thrown at her 😂
Very well structured and excellent delivery.
A lot of times problem solving or idea generation comes from interaction and communication.
In my field we solve extremely complicated stuff by serendipity.
Recently there was a problem for shipping. The question was, if you transport an equipment on a barge from US to Brazil what forces you think it will experience.
Rather than going to wave and current and storm and storm surge and ice and etc.. the answer is determine the g force. As long as we can determine the max g force, you can check if the equipment can handle that. You can ask shipping companies an then get an idea of this data. The final answer was simple. 1-2 g.
there's a lot of guestimation in the conversation, is that normal for an interview?
Product is in the approval stage!
why would a company spend so much if they are unsure
haha i know right. I was thinking the same thing. But then again, consulting is a dirty industry where consultants are paid to show what the client wants to see instead of the truth.
Not just consulting. That's how marketing and language works. Product market fit isn't about the best possible product but what the market desires and needs.
5:01
She says she's going to estimate the Botox injections market.. I thought we are studying the migraine market
I know what you are saying. Unlike her, you, who are not familiar with the medical lexicon, should ask additional clarifying questions upfront.
Migraine is essentially a severe headache. Botulinum Toxin (BoTox) is both the name of the wrinkle-removing toxin and the name of the company. So she is right that the objective of this case is to estimate the BoTox injections market geared toward resolving migraine. It may be a surprise that this toxin is indeed used to treat some severe headaches.
Did not get why she analysed the Botox market if the question was entering a new market..@@1Piece_Luffy
8:23
how come she assumes the company owns 30% of the market share if they have not joined the market yet?
Like my comment below, you should consider asking more clarifying questions upfront (Ex. "How are other firms treating migraine now? With other substances?").
Since Migraine is merely a disease (extreme headache), you can actually treat it with existing medicine you can find in CVS or Walgreens. Therefore, you should not assume that your client can enjoy 100% market share. She is saying that a 30% share is not too excessive because BoTox is a product line registered with a trademark by AbbVie, the 6th largest medical company in North America.
Nevertheless, I think she went a tad aggressive. I would've picked 10% or 15% (at that moment, since I would've asked competitive landscape in the later bucket) since there are quite a number of giant medicine groups. But whenever the interviewer says OK, you are fine with whatever number you choose.
I think many of her assumptions are not that reasonable, sometimes maybe the interviewer only cares about the analyzing process but not the figures.
I think she assumes that the company could potentially get upto a 30% market share which is much on the higher side as the market is not growing and there are existing established competitors
How much time are you actually entitled to get when thinking of a solution to a case?
You should count no more than 60-90 seconds to lay down your structure, you can gain 60 more seconds if you’re completely able to discuss with your interviewer while you’re writing it down
you get 120 secs if you are lookin hot
The number of times she says awesome, it’s very hard to focus on anything else in the beginning.
Excellent...
great video ! Just didn't understand how 9.2B got rounded off to 19B.
I think she said 19.2B. The captions didn't capture that
@@dangkelly99 oh that’s makes sense thank you!
What a fuckall approach. One clarifying question and she understood everything? Wtf
Lowkey even the absolutely brain dead process of memorising random accounting rules for ib recruiting is harder than coming up with this. The fact that she has to “take a couple seconds to put together some thoughts” and proceeds to deliver surface level analysis goes to show that consulting is a joke
😂😂
Do we have to say 'awesome' every time our interviewer breathes?
😂
Why are no costs talked about?
This is a very good one, almost exhaustive, although from the legal side they must also
get a very good legal team with knowledge of medical/ health law & Insurance law for the
foreseeable litigation( liability) they may be bedevilled with 😅
Why this guy a lil too serious tho
Why not just buy Advil for $5 bucks at the store? As opposed to potentially by $200 for an injection?
Why are no costs talked about?
Advil and botox do not serve the same purpose.
@@betulcimenay7408 I thought it the injection was for headaches? Not Botox it’s just the sale company that makes Botox and they’re thinking of adding this to product portfolio
Good but the figures are so off 😅
Consultant companies don't care about how accurate your numbers are, they do care about your thinking processes and logic. The main reason is that finding the market shares and else is readily available by googling them whereas having a good thinking process and logic cannot be googled.
The music is so unnecessary… great otherwise :)
Where is the Top Down Approach?
She does talks about market size, competition, price elasticity, us population, people suffering from headaches, total no of patients, injections per patient. So isn’t that top down approach?
Am I crazy or did she ignore multiple bits of information that he gave and only give a super generic consulting assessment?
Her approach is awesome, but she uses ‘awesome’ too often
This is way harder than IB 💀
I agree haha
@S1reyanshinvestment banking
Awesome😂, awesome😂, migraine market, awesome😂. Instant pass on hiring.
It was so annoying
If you closely pay attention you will notice that she tought the company's name is botox and not that that is their product. xD
❤cool
oh my god the interviewer is so mean
She’s just picking these numbers out of her ass lmfao with anecdotal data from her friends group for incidence and prevalence of migraines and then just pulls 25% as the quantity severe enough to benefit from Botox. Just bring in the MD consultant for this one.
Total crap…
She forget a lot and made it school kid easy..
1) Governance
2) Insurance
3) Age Groups
4) Patent on and old product, Patient renewal
5) Practice
6) Cheaper competitors
7) Phase 2 Testing
All the things that matter and maybe more I forgot…
I feel insurance companies should not have been overlooked
This person works at bain? Guess they hire anyone nowadays
He’s kind of scary ngl
That’s not even a question . Hahah.
awesome here, awesome there. so fake and annoying
*what a joke*
Why not just buy Advil for $5 bucks at the store? As opposed to potentially by $200 for an injection?
Why are no costs talked about?
exactly competitive landscape is not discussed in depth