Thanks a lot for this video, really helpful, wanted to understand if we can setup an experiment as follows: Test Campaign: Optimizing for goal A & B, in which B is the offline data being passed through enhanced conv. Control Campaign: Optimizing for goal A only. We want to run a search campaign and need to run for the same set of keywords, is there a way to set this up and divide the audience in way such that Test vs Control share is 80:20%?
Thanks for the comment. I think you can't do such an experiment completely independent of mixed data (for both campaigns), but that isn't to say that you can't try it. Here would be my approach: create two campaigns and map both the offline and online conversion goals to campaign one -- the test campaign -- in the setting. Map only the online conversion goal to the control campaign in the campaign setting. Include unique audiences for the test one (in the audience section). Include unique audiences for the Control one, ensuring there is no overlap. By the same token, you can do some testing around keywords allocation as well.
Hola, great video! Does your example work for conversions that are triggered when the user is redirected to a thank-you page after hitting submit in a form?
Thanks for the video. Unfortunately I got a message that states "Based on your current coverage, you might get more accurate conversion data if you edit your website code." -- Do you have a video made on doing it manually?
For that, you will have to find a tutorial on "Google Ads or GA4 Conversion Tracking for Shopify Store" as it wasn't the scope of this video. I'll create one on this very soon though, stay tuned.
I've got a problem. I've set-up the enhanced conversions but I see on the diagnostics tab just this: Consent mode - status: Consent mode is implemented and modelling is active. I use Google Tag to manage this. What next? Can you help me?
Nothing to worry about. Your enhanced conversion setup seems to be complete and it will take some time for Google to process the data. As per their documentation: "This [consent mode is implemented and modeling is active] status will first be accompanied by uplift data per domain country for 4 weeks after the modeling start date. If you do not find an uplift in those 4 weeks, it could be because you have not yet met the threshold for consent mode impact results. This may be because consent mode hasn’t been implemented for at least 7 full days, or the 4-week window of modeling impact results has passed."
@@learn-digitalmarketing Thanks for the answer. Are we talking about the cookie consent, right? This was implemented in March and the enhanced conversion was turned on several months before. Or... now do we count this 4-week phase from the 1st of October when this came out from Google officially? I mean the consent mode is necessary.
@@rigokrisztian The consent mode is recent and these kinda anomalies are usually observed. If you have the cookie consent implemented and your enhanced conversion is on, you're in good shape. Nothing to worry about. Just wait a few weeks and give it another look. If you still have that, leave a comment here or send me a quick email along with a screenshot. shahzada@virrgotech.com
Why woud you choose the manual collection approach over the automatic one? Is it just email address Google requires in order to use Enhanced Conversions?
Sometimes it may seem desirable when you want to pass more structured data (in the form of location address, postal code, country, payment method, transaction value, transaction id, product/item names, etc, etc.). The automatic collection works fine where users are expected to provide some basic data like names, email addresses, phone numbers, etc. In most cases, these data points are sufficient.
Hello, what about conversions that were tracked through GA4 tags and not Google Ads tags? In fact, all my conversions are imported from GA4 into Google Ads.
There's no option for enhanced conversion setup within G-Ads for conversions imported from GA4. So no further steps are required. Fingers crossed that GA4 is already sending those user-level data to G-Ads and no actions are on your end. :)
Hi the video was help full, Pls cover the next video based on the manual approach and the problem I face is, I have multiple forms on the website and I need to enable the EC tracking on my ads account using the manual approach because i don't have any thank you form so...
Sorry I'm not good at english. But can you tell me what is the purpose of enhanced conversations. Pls. I have spent money everday but still not have conversations as expecting
Enhanced Conversion in Google Ads is a feature that uses machine learning to help advertisers optimize their bidding strategies and improve the performance of their ad campaigns. Specifically, it uses data on past conversions (such as purchases, form fills, or phone calls) to predict the likelihood of future conversions, and adjusts bids accordingly in real-time. You can find more information on the official Google Ads Help Center: support.google.com/google-ads/answer/9315064?hl=en
@@farhanhamzah7673 Enhanced conversion, as per Google, "supplements your existing conversion tags by sending hashed first party conversion data". In the case of link clicks, no user-level data are stored for Google to hash and send through. So no, I don't think click events will provide effective input for enhanced conversion.
Ah it sucks! Anyway, the settings and menu panels are moved to the left now. Go to Goals --> Summay --> then select/create your conversion action. You can also see "Details", "Diagnostics", and "Webapges" items pretty much the same way as on the old interface when go to the Summary page.
![[Stape Webinar] Enhanced conversions tracking - step-by-step setup for GA4 and Google Ads](http://i.ytimg.com/vi/J3Hr9ii6Ce4/mqdefault.jpg)
![[UA] NAVI vs MOUZ | BO5 | IEM Rio 2024](http://i.ytimg.com/vi/CMBYk0cbGoA/mqdefault.jpg)
*Enhanced conversions should definitely help improve my campaign performance. Keep up the great work!*
Finally someone showing the automatic approach. Nice work
Thank you bro. your video is very insightful. I hope you also create with manual user-provided data.
Thanks a lot for this video, really helpful, wanted to understand if we can setup an experiment as follows:
Test Campaign: Optimizing for goal A & B, in which B is the offline data being passed through enhanced conv.
Control Campaign: Optimizing for goal A only.
We want to run a search campaign and need to run for the same set of keywords, is there a way to set this up and divide the audience in way such that Test vs Control share is 80:20%?
Thanks for the comment. I think you can't do such an experiment completely independent of mixed data (for both campaigns), but that isn't to say that you can't try it. Here would be my approach: create two campaigns and map both the offline and online conversion goals to campaign one -- the test campaign -- in the setting. Map only the online conversion goal to the control campaign in the campaign setting. Include unique audiences for the test one (in the audience section). Include unique audiences for the Control one, ensuring there is no overlap. By the same token, you can do some testing around keywords allocation as well.
Hola, great video! Does your example work for conversions that are triggered when the user is redirected to a thank-you page after hitting submit in a form?
Thanks. Yes, it does.
Thanks for the video. Unfortunately I got a message that states "Based on your current coverage, you might get more accurate conversion data if you edit your website code." -- Do you have a video made on doing it manually?
Where/how do you get this error?
When clicking diagnostics
Hello, in 6:06 there are two column which is "conversion value" and "transaction ID". Where can I found those value to fill in the blank? Thank you
For that, you will have to find a tutorial on "Google Ads or GA4 Conversion Tracking for Shopify Store" as it wasn't the scope of this video. I'll create one on this very soon though, stay tuned.
I've got a problem. I've set-up the enhanced conversions but I see on the diagnostics tab just this:
Consent mode - status: Consent mode is implemented and modelling is active.
I use Google Tag to manage this. What next? Can you help me?
Nothing to worry about. Your enhanced conversion setup seems to be complete and it will take some time for Google to process the data.
As per their documentation: "This [consent mode is implemented and modeling is active] status will first be accompanied by uplift data per domain country for 4 weeks after the modeling start date. If you do not find an uplift in those 4 weeks, it could be because you have not yet met the threshold for consent mode impact results. This may be because consent mode hasn’t been implemented for at least 7 full days, or the 4-week window of modeling impact results has passed."
@@learn-digitalmarketing Thanks for the answer. Are we talking about the cookie consent, right? This was implemented in March and the enhanced conversion was turned on several months before.
Or... now do we count this 4-week phase from the 1st of October when this came out from Google officially? I mean the consent mode is necessary.
@@rigokrisztian The consent mode is recent and these kinda anomalies are usually observed. If you have the cookie consent implemented and your enhanced conversion is on, you're in good shape. Nothing to worry about.
Just wait a few weeks and give it another look. If you still have that, leave a comment here or send me a quick email along with a
screenshot. shahzada@virrgotech.com
Why woud you choose the manual collection approach over the automatic one? Is it just email address Google requires in order to use Enhanced Conversions?
Sometimes it may seem desirable when you want to pass more structured data (in the form of location address, postal code, country, payment method, transaction value, transaction id, product/item names, etc, etc.). The automatic collection works fine where users are expected to provide some basic data like names, email addresses, phone numbers, etc. In most cases, these data points are sufficient.
@@learn-digitalmarketing ok great. Thanks for confirming that
fantastic stuff
Hello, what about conversions that were tracked through GA4 tags and not Google Ads tags? In fact, all my conversions are imported from GA4 into Google Ads.
There's no option for enhanced conversion setup within G-Ads for conversions imported from GA4. So no further steps are required. Fingers crossed that GA4 is already sending those user-level data to G-Ads and no actions are on your end. :)
Thanks
Hi the video was help full, Pls cover the next video based on the manual approach and the problem I face is, I have multiple forms on the website and I need to enable the EC tracking on my ads account using the manual approach because i don't have any thank you form so...
Thanks for the comment. I will cover this in some of my future videos hopefully.
@@learn-digitalmarketing Ya thank you so much, but expecting you to cover this topic as soon as possible. I am actually waiting for it
Do you have a video for manual configuration?
Haven't got a chance to create one yet. Thanks for asking.
great
Thanks Bro
Is this just for online purchases or can also be for contact forms too?
For contact forms too.
need to publish manual approch also
I only have an email address. Is that enough?
I would also like to collect a phone number, how can I set this up?
Set up a form that collects phone numbers as well.
Sorry I'm not good at english. But can you tell me what is the purpose of enhanced conversations. Pls. I have spent money everday but still not have conversations as expecting
Enhanced Conversion in Google Ads is a feature that uses machine learning to help advertisers optimize their bidding strategies and improve the performance of their ad campaigns. Specifically, it uses data on past conversions (such as purchases, form fills, or phone calls) to predict the likelihood of future conversions, and adjusts bids accordingly in real-time.
You can find more information on the official Google Ads Help Center:
support.google.com/google-ads/answer/9315064?hl=en
@@learn-digitalmarketing how about the conversion is link click to whatsapp? is it good using enhanced conversion? thankyou
@@farhanhamzah7673 Enhanced conversion, as per Google, "supplements your existing conversion tags by sending hashed first party conversion data". In the case of link clicks, no user-level data are stored for Google to hash and send through. So no, I don't think click events will provide effective input for enhanced conversion.
there's no "tag type" option anymore.
why does google have to change their interface every 5 minutes?
Ah it sucks! Anyway, the settings and menu panels are moved to the left now. Go to Goals --> Summay --> then select/create your conversion action. You can also see "Details", "Diagnostics", and "Webapges" items pretty much the same way as on the old interface when go to the Summary page.