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Nothing to worry about. Your enhanced conversion setup seems to be complete and it will take some time for Google to process the data. As per their documentation: "This [consent mode is implemented and modeling is active] status will first be accompanied by uplift data per domain country for 4 weeks after the modeling start date. If you do not find an uplift in those 4 weeks, it could be because you have not yet met the threshold for consent mode impact results. This may be because consent mode hasn’t been implemented for at least 7 full days, or the 4-week window of modeling impact results has passed."

@@learn-digitalmarketing Thanks for the answer. Are we talking about the cookie consent, right? This was implemented in March and the enhanced conversion was turned on several months before. Or... now do we count this 4-week phase from the 1st of October when this came out from Google officially? I mean the consent mode is necessary.

@@rigokrisztian The consent mode is recent and these kinda anomalies are usually observed. If you have the cookie consent implemented and your enhanced conversion is on, you're in good shape. Nothing to worry about. Just wait a few weeks and give it another look. If you still have that, leave a comment here or send me a quick email along with a screenshot. shahzada@virrgotech.com

Do you mean two tags? One is for pageview and another is for tracking specific events. The pageview tag is mapped to the pageview trigger and the even-based tags are mapped to specific events as triggers. The parameter defined for the custom event trigger isn't "pageView --> all pages", so it cannot track pageviews across the site.

Give it a bit of time. 12-24 hours maybe. You'll then see this in the setup.

Creating triggers in GTM? Sure, there are many. Check some of the videos on my channel.

In what context are you asking? Can you explain a bit?

For that, you will have to find a tutorial on "Google Ads or GA4 Conversion Tracking for Shopify Store" as it wasn't the scope of this video. I'll create one on this very soon though, stay tuned.

How so?

It will take a bit of time to show on the FB side. Wait a few hours.

Ideally, it has to be event-based. When you activate "Track Easy Digital Downloads" in the setting (within WP), it should send these events in the data layer: view_item, add_to_cart, begin_checkout, purchase. You can then set up custom events within GTM and map them to their respective tags.

Thanks for the comment. Don't really get this, "a whole facebook pixel code launch will be multiplied with every custom event set." That's basically how every other setup within GTM works -- google ads, google analytics, LinkedIn etc. You have a tag template to set up global codes as well as event-level tracking.

Thanks. Yes, it does.

When was the conversion event set up? If it's recent, you have to wait. 24 hours maybe.

Set up a form that collects phone numbers as well.

Haven't got a chance to create one yet. Thanks for asking.

Ah it sucks! Anyway, the settings and menu panels are moved to the left now. Go to Goals --> Summay --> then select/create your conversion action. You can also see "Details", "Diagnostics", and "Webapges" items pretty much the same way as on the old interface when go to the Summary page.

Yes, many. Please explore the channel.

How long has the campaign been running before you applied the suggestion? What was the actual ROAS?

Where/how do you get this error?

When clicking diagnostics

Thanks for the comment. I think you can't do such an experiment completely independent of mixed data (for both campaigns), but that isn't to say that you can't try it. Here would be my approach: create two campaigns and map both the offline and online conversion goals to campaign one -- the test campaign -- in the setting. Map only the online conversion goal to the control campaign in the campaign setting. Include unique audiences for the test one (in the audience section). Include unique audiences for the Control one, ensuring there is no overlap. By the same token, you can do some testing around keywords allocation as well.

For FB. You can create FB custom events either via Google Tag Manager or directly on the website using FB's events setup tool. In most cases, people want to manage all the tags in one consolidated place -- that's why the GTM approach.

@@learn-digitalmarketing thank you

There's no option for enhanced conversion setup within G-Ads for conversions imported from GA4. So no further steps are required. Fingers crossed that GA4 is already sending those user-level data to G-Ads and no actions are on your end. :)

For contact forms too.

Enhanced Conversion in Google Ads is a feature that uses machine learning to help advertisers optimize their bidding strategies and improve the performance of their ad campaigns. Specifically, it uses data on past conversions (such as purchases, form fills, or phone calls) to predict the likelihood of future conversions, and adjusts bids accordingly in real-time. You can find more information on the official Google Ads Help Center: support.google.com/google-ads/answer/9315064?hl=en

@@learn-digitalmarketing how about the conversion is link click to whatsapp? is it good using enhanced conversion? thankyou

@@farhanhamzah7673 Enhanced conversion, as per Google, "supplements your existing conversion tags by sending hashed first party conversion data". In the case of link clicks, no user-level data are stored for Google to hash and send through. So no, I don't think click events will provide effective input for enhanced conversion.

Thanks for the comment. I will cover this in some of my future videos hopefully.

@@learn-digitalmarketing Ya thank you so much, but expecting you to cover this topic as soon as possible. I am actually waiting for it

Sometimes it may seem desirable when you want to pass more structured data (in the form of location address, postal code, country, payment method, transaction value, transaction id, product/item names, etc, etc.). The automatic collection works fine where users are expected to provide some basic data like names, email addresses, phone numbers, etc. In most cases, these data points are sufficient.

@@learn-digitalmarketing ok great. Thanks for confirming that