Google Optimize Tutorial: How Create and Launch A/B Test Experiences with Google Optimize
Вставка
- Опубліковано 17 бер 2020
- A step by step walkthrough of exactly how you can start creating Experiences (aka A/B tests) with Google Optimize. I show you how to take your test idea from idea to launch quickly and efficiently.
We walk through the strategy of setting up an A/B test. Then I explain how to set up an experiment and edit your page with Google Optimize's editor so you can experiment with on page variations and see which one performs the best.
In this case we used Google Optimize on a Shopify site, but the steps in this tutorial also work on Wordpress, Squarespace, or Webflow.
If you haven't already set up your Google Optimize account and you want to see a tutorial for how to do so, check out the previous video in this series: • How to Set Up Google O...
--------
My name is Lauren Proctor and I'm a digital marketing consultant passionate about fashion and luxury. I'm currently leading the marketing for lead generation and DTC ecommerce retailers.
You can learn more about my work at laurenproctor32.com - Навчання та стиль
Comment below if there's anything I can do to help. I also plan to film a lot more about Google Optimize so if you have any requests, please let me know.
It's amazing how this video from 2 years ago is way better than the recent crappy videos people post these days !
This was brilliant! Thank you.
Need more tutorials for Google Optimize please!
Excellent explanation - Thank you !!
Thank you! The most helpfull explanation about this topic!
Thank you for your comment. I am so glad this helped you.
@@LaurenProctor ❤️❤️❤️❤️
Love your videos, Lauren, you explain things clearly, with patience and have such a good vibe :)
Great video. One of the better tutorials IMO. Cheers!
You're really good at explaining, thanks a lot!
Thanks, Jafet. Really appreciate it.
Nice deep explanation thanks!
Thanks. Crystal clear 👍
Glad it could help!
really helpful, thanks!
Your video helped me a lot. Thank you!
Thank you, Julio!
Thanks, Lauren :)
Great! Thanks a lot!
Thanks for taking the time to leave a comment. You are welcome!
Hi! Thanks for a great explanation. When i push the edit button i dont get the visual editor option when landing on the url that were gonna customize for the test. Do you know why the visual editor is not appering?
Great video thanks ! How do you setup tests across all product pages, or all collection pages on a shopify site? Do you teach this 1 on 1? Thanks !
Hi, nice video! We were trying to test a new banner image against the original. But every time we make this change in Variant 1 on desktop view it looks very bad when we check mobile view. So for mobile view we would like to add the same picture but in the right format, so it looks good and professional. But every time we do it, it changes even desktop image and the elements of the image are zoomed in and pixelated. How would we need to do the change for this test that it's responsive? Or what would you recommend? Thanks!
How can I add themes from Shopify to my variant in order to change the design configuration from my original. I'm looking to test a different layout altogether. Any thoughts on how to best do this?
Hello, great video! I want to ask you, what do you do after finishing test? If you find the best version, do you let the best version run via Google Optimize to infinity? Or do you stop A/B testing in Google Optimize and make the same edit in website? I am asking because Google Optimize has a great tool how to edit website with visual editor. But my website doesnt have such and editor and I cant edit everything like in GO,.... so after stop A/B test, my website will have back the wrong version. So I dont know if it is possible to run only B version to infinity and use Google Optimize like my website builder. Or can it affect SEO/speed?
Hi Lauren, Thanks for your video. I'm trying to figure out how to create an A/B test where each page has a separate CTA and each CTA goes to a separate landing page. Most of the examples I have found with separate CTAs just check to see if the language of the CTA is more effective in one example. How do you check separate CTAs where each goes to a separate landing page? Thanks in advance.
Hi, PreVeil. Thanks for your question. If I understand correctly, you're doing some amazing work with personalization. Here are my thoughts:
1. You mentioned you'd like a separate CTA on multiple pages. If you're customizing the page by marketing source, I recommend using a Redirect Test. If you want to test different CTAs based on how a user got to your page, I recommend using Personalization in Google Optimize.
2. If you're open to it, I'd love to learn more about your goals (and maybe share your use case with others). Feel free to schedule a time to speak with me directly at calendar.x.ai/laurenproctor/meet and/or send an email to lauren@laurenproctor32.com.
Thanks!
- Lauren
Thank you
My pleasure! Thanks.
My google analytics is not linking
Error message: "Google Optimize doesn't currently support Google Analytics 4 properties, but we're working on it and we'll have more to share later this year. Thanks for your patience."
I already have my different pages and URLs that I want to test against each other, I can't seem to figure out how to do this in Optimize
Hello, how did you sole it? We need same: test new design for different pages (7 old pages with 7 new pages), where user see 1st new design mainpage - he have to see in this session all new design pages and same for redesign - if he see new page - he havew to see allnew pages during session. I'll be grateful for reply)