Easy & Free A/B Tests! (with Google Optimize)

In this episode, Jordan gives a tutorial on how to use Google Optimize to do an easy and free A/B test. He includes a few best practices for A/B tests, tips for how to use Google Optimize effectively, and demonstrates how to do a multivariate test.
Sign up for Google Optimize here: marketingplatform.google.com/...
Link to Miro sitemap video: • Using Miro to Make a S...
00:00 Intro
00:20 Scenario
00:51 Getting set up
01:18 Create A/B test
01:39 Step 1
02:38 Step 2
03:13 Step 3
04:14 Step 4
04:32 Step 5
04:58 A/B test results
05:53 Create multivariate test
07:09 Multivariate test results
07:22 Final outcome
🎥 About the Designer’s Toolkit
Season 1 • Episode 2
The Designer’s Toolkit is a show for product designers. Every episode, we teach you how to use some of our favorite design tools to perform essential UX skills.
👨🏻‍💻 About UX Tools
We’re two full-time product designers sharing practical techniques and tools.
Find out more: uxtools.co/
🐦 Follow Jordan on Twitter where he shares more tutorials for designers: / jrdnbwmn
#googleoptimize #abtesting #userresearch #uxdesign

[@uxtools]

Thanks for watching! What questions do you have about Google Optimize or A/B tests?

[@kelindrawn]

In your example, would testing the expanded navigation with and without the searchbar be the next probable step? Because you don't yet know if the expanded navigation including the search bar is the best overall design, right?

[@uxtools]

@@kelindrawn Great question! That exact thing was actually tested by Optimize in the multivariate test: it included a test with just the expanded nav, and another test with the expanded nav plus the search bar. So those two things were pitted against each other in the multivariate test, and the expanded nav + search bar ended up winning! That's the benefit of multivariate tests - you can test a combination of multiple things all at once.

[@kelindrawn]

​@@uxtools Oh wow! That's truly great :) Thanks!

[@bassmavanlue4709]

Hello, Thank you for this video, its supper helpful. Would you mind telling us more about how to set up the goals for A/B testing and who is usually in charge of running and setting up the test is it product designers, product managers or UX researchers?

[@uxtools]

@@bassmavanlue4709 Hi Bassma, the goals are completely dependent on your product and team. Usually you're testing between two alternative designs. Who sets up and runs the test is also up to your team. It can be any of the ones you listed - designer, product manager, or researcher. So unfortunately the answer is it depends!

[@MegaClover3]

Thank you for the very clear guide! Haven't been using Google Optimize before, with this guide it does't look very complicated.

[@jacob.olenick]

This is my first time hearing about this tool. Thanks for sharing. I'll for sure use this on my next client project.

[@guilhermemarques9173]

Dude...very simple and effective, best tutorial I saw on A/B test in Google Optimize

[@uxtools]

Hey thanks Ghilherme, glad it's helpful!

[@AndresTheDesigner]

Soooooo good. Great walk through.

[@mihaellaa.7911]

Thank you so much for this!

[@ToddDunning]

Superb job. Clearest explanation of Google's most confusing tool which is otherwise impossible to figure out from their UI.

[@uxtools]

Thanks Todd! Glad it's useful 😄

[@damianharateh]

Great content and the video quality is insanely good. What gear are you using? 📹

[@uxtools]

Thanks Damian! Here's my UA-cam gear: kit.co/uxtools/youtube-setup

[@caitlindai4611]

Just found out about your channel, super helpful! Thank you

[@uxtools]

Welcome Caitlin, glad our videos are useful!

[@tea233333]

That's just great! Thank you :)

[@uxtools]

Thanks Jenny 🙌

[@bhargavpatel_]

Thanks!

[@MsAsom]

very informative video, thank you

[@uxtools]

Thanks, glad it's helpful!

[@danianla12]

What tool can we use to do a/b testing in a mobile app?

[@user-nc4ne1ds8d]

Thank you so much!!!!!

[@uxtools]

Thanks for watching 🙌

[@hrvv28]

Hey, Can I conduct A/B testing without hosting a site, which means by having a demo website built in framer

[@taylortimothy9682]

what are you using now that optimize is gone?

[@lexib9516]

Nicely done! I laughed when you said 23 steps. LOL

[@uxtools]

😆

[@canaykoseoglu4766]

A/B testing is a good method to validate design decisions and figure out what works best for a company or brand. Of course, if the proper tool is employed, it can be beneficial. It performs extremely well in all metric measurements, including WASK A/B. Give it a chance!

[@aytaneminova8417]

I didn't really understand the multivariate one. It combines what with what? :D

[@uxtools]

In a multivariate test, we're testing multiple variants simultaneously (instead of just one variant like we do in an A/B test). So Optimize puts all the variants together in different ways and figures out which combination works best. Here's some more info, with an example: support.google.com/optimize/answer/6370723?hl=en

[@aytaneminova8417]

@@uxtools thank you for a prompt reply 🖤

[@roeiturkya8394]

hello im in love

[@allalkasj]

WARNING: Google Optimize Is SUNSET as of September 2023.

[@shivamk1447]

Not deeply covered, very confusing