First comment ! Charlie, I had a call with Sebastian recently and he was amazing and inspired me to join your program. Am hustling hard to get together the funds to start up 💪🏻
For the pay-per show, assuming that your using GHL , when you close a lead , you get them to pre-pay and you put them on appointment reminder sequence. on the day of the appointment send them a text to confirm that they are making their way to the location. Depending on the specific details you put on your GHL calendar it usually will ask for the duration of said appointment so after the appointment ( 55 minutes for example ) you make it so that GHL sends a sms asking if they went through the service and also include a Google Review Action
@soriaramdani yes, I close the deal on the first call. Lookup Hunter Ceroy, and his podcast with Matt Shields, he has some sales gems. Charlie also has a bunch of sales related vids.
Hey Max, can you tell me did they question you taking upfront? Or did they question that how can they trust you that you would return their money back if you didn't get them X amount of result........I would really appreciate you answer, it would mean a lot.
Hey Charlie! Could you make a video diving deeper into the detailed steps of running an SMMA based on your Upfront Discrepancy model? It really fascinated me, but I'm not experienced at all in the SMMA space. Things like; Am I spending out of pocket for the Adspend or is it baked into the price? How do I go about using stripe for charging clients and how do I ensure that both parties are accountable? How do I go about ACTUALLY providing a good service for my clients? Do I outsource, or should I learn how to market in general using Google, Facebook, etc? I know these might be a little more in depth but I haven't seen any content on YT covering these things, but I know a bunch of beginners like me starving for it! Also, I really appreciate the grounded approach to all of your videos and cutting the BS, thank you!
The 997 course I bought literally had less informations than your free yt video (it was outdated btw ahaha).. Thank you so muchhh!! See you at imperium as soon as as I get to my first clients thanks to your videos))
Why do you think charge retainers on the back end is a good idea instead of keeping it pay per lead ? Just because it gives more stability to the business? Because I have a feeling that if you charge enough on the pay per lead model and you deliver good results, you can make way more than the amount you would make as just charging the retainer.
A client i tried to make a deal with had an LTV of £288,000 per client. I pitched 5% of first year revenue ( 5% £98,000) per client. They refused and countered with 2% as a maximum, which I refused. My work involved creatvies and ad management, as well as reorganising and training their lead conversion team, and automating the backend followup. I would have had a £1000 per month ad management retainer as a basis. Did I mess up declining this? I wouldve received £20,000 for generating £1m revenue (10 client guarantee). Vs £50k (my offer). Considering that equates to £400k profit per year, and a £1.2m share value increase, i feel as though 2% was taking the P. And 5% was extrement generous as it was. Im now lost as whether to push back or how.
Great video Charlie - I get sh*t loads of clients as I am great at sales. But I'm awful and the delivery. Any chance you can do some video on the delivery side :)
How could the Upfront Result and discrepancy Garuantee Model could be applied to a website and checkout plugin building service ? How to we track customers added before and post service ? The attribution seems the key.
Amaizing video Charlie, thank you. What I do not uderstand about your 8 model is the $50 + ad spend? Is is not supposed to be included? That is still risky for a client, right? I can spend $50 of ads money to give them lead, right?
Agency’s will never spend their own money on ads, any business who has bought into the idea of growing will always be comfortable with spending their own money on ads because they understand the potential ROI it can generate.
Let them have the overdelivered results for free, because you are charging them like a retainer. You should already feel comfortable in the amount you ar charging upfront. And obviously, you're clients will love it if you overdeliver.
Hello Charlie. I have found a simple and very effective way to track if my client leads show or don't and so be able to run a pay per show model agency. How could I share it with you so you can show your audience how to do it? Pd: Awesome video as always
Where can I learn how to actually generate these leads and appointments for businesses in different niches? For free that is. If someone knows of a good youtube resource please share it.
I'm a little confused. So If I charge per appointment with Solar and avg sale is lets say $6,500. I'll charge 3% which is $195. So lets say I promise 20 appointments. That's $3,900 and that's what they pay upfront. Now that $3,900 is not including ad spend? So how does that work? That's a really important part that feels like it was skipped. I don't want to sound entitled like you owe me the explanation so please don't interpret it as that, I appreciate this content brotha. But some clarity would be much appreciated.
Ad spend is entirely seperate. If you are promissing 20 appointments, then figure out with math how much money you'd have to spend to get 20 appointments and charge them that amount in ad spend on top of your service fee (like normal?). so: $195/per appointment for 20 appointments paid upfront $5,000 ad spend Or however adspend, whatever.
With Rev Share deals of 25%... what if a business' profit margins are simply way less than 25%. You're asking for all their profit and it isn't worth it? Am I missing something?
What is with all this saturated or oversaturated excuse? My guy there is no market on earth that is not saturated.... If something has demand there will be saturation which is Good because you don't need to do a lot to stand out from the rookies.
Hey Charlie! Awesome video, just one question... do you (the agency) also pay the ad budget on Pay Per Result offers? Or is do you tell the client: you pay $100,- per appointment + (i.e.) $1000,- adspend per month?
I take it you (the agency) pay adspend right? Because this removes all risks from the client and would also allow you to decide if you get more results (by increasing the ad spend)
yea I've heard that too, but it doesn't really make sense to me in this case... Let's say you want to get clients for a gym and there member LTV is $600. According to Charlie you would charge $60,- per appointment. So let's say you get them 25 appointments a month. So you would charge the client $1500 on top of the adspend. Which would be a great deal if you used $500 ad spend. But if you used $5000 adspend it's a shit deal for the client. So he still takes a risk @@nasirrei
This is gold. Quick question: If I go over the leads I promised, should I tell the client those are free leads or should I bill for them leads at the end of the month?
This is so funny how he says the free stuff doesn't work either lmaoo, I've legit been told to eff off or I was a scam bc i was offering free for testimonial. I should just change to pay what you like after completing
5:11 awareness is least valuable. How do you explain brands that just throws money at sponsorships? E.g being on a football shirt, or a banner anywhere? =) Lots of money spent there, it must be valuable enough for them to spend that sort of money
Yeah, I'm also confused there. I am trying to run a Web Design and SEO agency however there is the problem that Charlie magnified. Most businessmen would pay for appointments than awareness, because Appointments are wayyyyy closer to closed deals than awareness is.
You’re talking about giant companies that already have a lot of money and can afford to do brand awareness marketing to keep themselves at the top of mind of their customers. Think Nike, Emirates, Monster Energy, etc. Also their customers are spending time in the places that they are sponsoring so it works (customers watch football and then see Nike, Emirates, etc.). Smaller companies and brands can’t afford to do brand awareness and will focus on direct response, hence why lead gen agencies, email marketing agencies, ad agencies etc. exist.
"Its impossible to say no." Tell that to my boomer bosses that said no to my offer of running their ads, managing their lead conversion and turning their business to profitability. They hadnt signed a single client in 6 months. I guaranteed them 10 clients within a year for a 5% cut of revenue. (£50,000 of £1,000,000 of which £400,000 would be profit). This would have additionally added £1.2m of share value. I was doing this for FREE unless i hit that guarantee. They said no... then a few days later came back with 2% as a counter offer. Fkin boomers.
Hey man, great video, loved it. I am a bit confused since you said in this video to not work with restaurants, but in your previous video you provided us a list of proven niches and it has restaurants mentioned in it. Would really appreciate an answer.
Restaurants are poor You would have to get them 200 people to buy their 20$ dish Whether with something like dentists you would need to get them 1 dental implant patient for 10 thousand dollars
@@mrwanmoatasem is right. Running ads for restaurants is incredibly hard. Most restaurants have very slim margins and therefore can't afford to run ads. Most rely on foot traffic, GMB, and review sites to get customers. It can be done but it's not a good niche for beginners.
LITERALLY THE BEST VIDEOS ON SMMA BEEN WATCHING THEM FOR 8 HOURS STRAIGHT MAN!!! THANKS FOR THE SAUCE AND I CANT WAIT TO JOIN EASY GROWWWW
First comment !
Charlie,
I had a call with Sebastian recently and he was amazing and inspired me to join your program.
Am hustling hard to get together the funds to start up 💪🏻
Do you have a SMMA friend?
@@JJ-xf8xg I do, not a big one but I’m getting there
most valuable video I ever watched this year.
Do you have a SMMA?
Charlie you are a real G, This is the most valuable video I have ever seen in the SMMA space and i have created an entire playlist to save it as well
I think people are not aware of the value you are sharing here...Thank you
Charlie, thank you for this, the value is crazy! Also nice job with upping the production on your videos, it’s very noticeable and appreciated
-Hamza
For the pay-per show, assuming that your using GHL , when you close a lead , you get them to pre-pay and you put them on appointment reminder sequence. on the day of the appointment send them a text to confirm that they are making their way to the location. Depending on the specific details you put on your GHL calendar it usually will ask for the duration of said appointment so after the appointment ( 55 minutes for example ) you make it so that GHL sends a sms asking if they went through the service
and also include a Google Review Action
i am new to this could you explain me what GHL means?
@@wastaken1x179 he's talking about Go High Level, it is a software for agencies
@@wastaken1x179 ghl stands for GoHighLevel. Which is what a lot agencies use.
gohighlevel@@wastaken1x179
Go High Level@@wastaken1x179
Landed a client on the first sales call taken on Model 8. Offers are boats just like your niche. Make sure you're in the right boat
@soriaramdani it was a one call close. Is there anything specific you're facing issues with?
@soriaramdani yes, I close the deal on the first call. Lookup Hunter Ceroy, and his podcast with Matt Shields, he has some sales gems. Charlie also has a bunch of sales related vids.
Hey Max, can you tell me did they question you taking upfront? Or did they question that how can they trust you that you would return their money back if you didn't get them X amount of result........I would really appreciate you answer, it would mean a lot.
where is the link for this document?
Did you get it? I'm also not seeing it
Hey Charlie! Could you make a video diving deeper into the detailed steps of running an SMMA based on your Upfront Discrepancy model? It really fascinated me, but I'm not experienced at all in the SMMA space. Things like; Am I spending out of pocket for the Adspend or is it baked into the price? How do I go about using stripe for charging clients and how do I ensure that both parties are accountable? How do I go about ACTUALLY providing a good service for my clients? Do I outsource, or should I learn how to market in general using Google, Facebook, etc? I know these might be a little more in depth but I haven't seen any content on YT covering these things, but I know a bunch of beginners like me starving for it! Also, I really appreciate the grounded approach to all of your videos and cutting the BS, thank you!
Delivered as usual! Thank you Charlie!! :)
The 997 course I bought literally had less informations than your free yt video (it was outdated btw ahaha).. Thank you so muchhh!! See you at imperium as soon as as I get to my first clients thanks to your videos))
I like the improved quality of videos
Already watched inside the course, Great value Charlie.
which video is it?
God bless you Charlie, this will all come back to you
Thank you charlie. Great work. See you at the top
One of the BEST, Charlie!!!
This is really excellent content. Thank you Charlie!
WOW, like this was too much free value keep up this great content man your A G
this guys a legend fam
Why do you think charge retainers on the back end is a good idea instead of keeping it pay per lead ? Just because it gives more stability to the business? Because I have a feeling that if you charge enough on the pay per lead model and you deliver good results, you can make way more than the amount you would make as just charging the retainer.
Where is the link for the document charlie????
is there the google doc somewhere ? @charlie ?
SUCH GREAT INFO. THANK YOU
Anyone got the link for the guide?
A client i tried to make a deal with had an LTV of £288,000 per client. I pitched 5% of first year revenue ( 5% £98,000) per client. They refused and countered with 2% as a maximum, which I refused.
My work involved creatvies and ad management, as well as reorganising and training their lead conversion team, and automating the backend followup. I would have had a £1000 per month ad management retainer as a basis.
Did I mess up declining this? I wouldve received £20,000 for generating £1m revenue (10 client guarantee). Vs £50k (my offer).
Considering that equates to £400k profit per year, and a £1.2m share value increase, i feel as though 2% was taking the P. And 5% was extrement generous as it was.
Im now lost as whether to push back or how.
F*cking hell insane value
Great video Charlie - I get sh*t loads of clients as I am great at sales. But I'm awful and the delivery. Any chance you can do some video on the delivery side :)
I literally have the model 8 for my own business & it's working fire lmao
Can you help me to start my agency
Hi, how do you create transparency if the client is actually closed or not?
where can I find the docs document? thank you
problem you actually require the skills to provide the result. so this is only for someone with those pre existing skills.
Thank you so much for this ❤
Where can we get the google doc
How could the Upfront Result and discrepancy Garuantee Model could be applied to a website and checkout plugin building service ? How to we track customers added before and post service ? The attribution seems the key.
best video by far
Amaizing video Charlie, thank you. What I do not uderstand about your 8 model is the $50 + ad spend? Is is not supposed to be included? That is still risky for a client, right? I can spend $50 of ads money to give them lead, right?
Agency’s will never spend their own money on ads, any business who has bought into the idea of growing will always be comfortable with spending their own money on ads because they understand the potential ROI it can generate.
Thank you for giving so much value Charlie, I was wondering, with the pay per result model, what do you when you overdeliver?
Let them have the overdelivered results for free, because you are charging them like a retainer. You should already feel comfortable in the amount you ar charging upfront. And obviously, you're clients will love it if you overdeliver.
Really amazing video, but quick question. Where can I find the google doc?
Nailed it again...
Charlie, for this more advanced model that you collect the payment, if it’s a low ticket offer, how do you make money on the agency side? A retainer?
I have a pay per close system in mind where you can tak 10% commission on evey client you close for them
Hello Charlie. I have found a simple and very effective way to track if my client leads show or don't and so be able to run a pay per show model agency. How could I share it with you so you can show your audience how to do it?
Pd: Awesome video as always
this is something I am truly interested and would love to know. Could you share it brother?
Can you show me too?
Me three, show me too
Give it to me lil nigga
@@bugsymalone500 I told how to but the comment has been hidden
Lead value and scale with quality 7:02
DROP THE DOC
Hey, Charlie! I was wondering how do we value the appointments correctly?
How do you position these pricing models with ad spend?
Like you agree with the gym that you charge them $20/lead , but what about the ad spend?
I have the same question
hey guys what do you think is a good price for an appointment in the real estate niche
where is the link to the fill that he is reading it from??
How would you do the performance model on ecom clients? Charge X for every purchase you make the client?
guide link?
genius, legend
Where can I learn how to actually generate these leads and appointments for businesses in different niches? For free that is. If someone knows of a good youtube resource please share it.
I'm a little confused. So If I charge per appointment with Solar and avg sale is lets say $6,500. I'll charge 3% which is $195. So lets say I promise 20 appointments. That's $3,900 and that's what they pay upfront. Now that $3,900 is not including ad spend? So how does that work? That's a really important part that feels like it was skipped. I don't want to sound entitled like you owe me the explanation so please don't interpret it as that, I appreciate this content brotha. But some clarity would be much appreciated.
Ad spend is daily spend. Depending on platform the money is invoiced later
Ad spend is entirely seperate.
If you are promissing 20 appointments, then figure out with math how much money you'd have to spend
to get 20 appointments and charge them that amount in ad spend on top of your service fee (like normal?).
so:
$195/per appointment for 20 appointments paid upfront
$5,000 ad spend
Or however adspend, whatever.
the numbers charlie gave are not the law of universe, you should mold them according to your niche
This is exactly what I needed, why tf was I trying to charge retainers
hey charlie I have a question which niche is better ecom or clinics(dental,chiropractors,....) i will outsource all the work
Massive fan
With Rev Share deals of 25%... what if a business' profit margins are simply way less than 25%.
You're asking for all their profit and it isn't worth it? Am I missing something?
bro you have to ask 25% on the profit not Revenue. Charlie has labeled it as Rev Share model but it actually means Profit share
W video! 🔥🔥🔥🔥
What about when Pay Per Appointment/Pay Per Show gets oversaturated?
What is with all this saturated or oversaturated excuse? My guy there is no market on earth that is not saturated.... If something has demand there will be saturation which is Good because you don't need to do a lot to stand out from the rookies.
Where does this man, attain his knowledge from 😅
does anyone have the document in the video
Love you charlie
Hey Charlie! Awesome video, just one question... do you (the agency) also pay the ad budget on Pay Per Result offers? Or is do you tell the client: you pay $100,- per appointment + (i.e.) $1000,- adspend per month?
I take it you (the agency) pay adspend right? Because this removes all risks from the client and would also allow you to decide if you get more results (by increasing the ad spend)
I don’t remember who or which video but I’ve heard to always have the client pay ad spend on top of your fee
100% you get the client to pay the ad spend.. Ad spend is not your responsibility
@@jackgrobertsso how much money will I spending monthly if I start a SMMA right now in order to keep it running?
yea I've heard that too, but it doesn't really make sense to me in this case... Let's say you want to get clients for a gym and there member LTV is $600. According to Charlie you would charge $60,- per appointment. So let's say you get them 25 appointments a month. So you would charge the client $1500 on top of the adspend. Which would be a great deal if you used $500 ad spend. But if you used $5000 adspend it's a shit deal for the client. So he still takes a risk
@@nasirrei
This is gold. Quick question: If I go over the leads I promised, should I tell the client those are free leads or should I bill for them leads at the end of the month?
Haven’t watched yet but I imagine free as a big thing Alex Hormozi/ Charlie believe is over delivering and building goodwill and reputation
Hey charlie can we have this doc ? plz give us this one.
This is so funny how he says the free stuff doesn't work either lmaoo, I've legit been told to eff off or I was a scam bc i was offering free for testimonial. I should just change to pay what you like after completing
32:26 pricing script
5:11 awareness is least valuable. How do you explain brands that just throws money at sponsorships? E.g being on a football shirt, or a banner anywhere? =) Lots of money spent there, it must be valuable enough for them to spend that sort of money
Yeah, I'm also confused there. I am trying to run a Web Design and SEO agency however there is the problem that Charlie magnified. Most businessmen would pay for appointments than awareness, because Appointments are wayyyyy closer to closed deals than awareness is.
short term thinking, just wrong clients bro@@murtazausmani7004
You’re talking about giant companies that already have a lot of money and can afford to do brand awareness marketing to keep themselves at the top of mind of their customers. Think Nike, Emirates, Monster Energy, etc. Also their customers are spending time in the places that they are sponsoring so it works (customers watch football and then see Nike, Emirates, etc.). Smaller companies and brands can’t afford to do brand awareness and will focus on direct response, hence why lead gen agencies, email marketing agencies, ad agencies etc. exist.
@@Neiiiiil sell to big companies and earn more brothaaaaaa
@@divine7223 One doesnt simply just start selling to NIke, come on 🤦♂
Who swallows the ad spend cost on pay per app ?
"Its impossible to say no."
Tell that to my boomer bosses that said no to my offer of running their ads, managing their lead conversion and turning their business to profitability.
They hadnt signed a single client in 6 months. I guaranteed them 10 clients within a year for a 5% cut of revenue. (£50,000 of £1,000,000 of which £400,000 would be profit). This would have additionally added £1.2m of share value.
I was doing this for FREE unless i hit that guarantee. They said no... then a few days later came back with 2% as a counter offer.
Fkin boomers.
Hey man, great video, loved it.
I am a bit confused since you said in this video to not work with restaurants, but in your previous video you provided us a list of proven niches and it has restaurants mentioned in it.
Would really appreciate an answer.
Restaurants are poor
You would have to get them 200 people to buy their 20$ dish
Whether with something like dentists you would need to get them 1 dental implant patient for 10 thousand dollars
@@mrwanmoatasem is right. Running ads for restaurants is incredibly hard. Most restaurants have very slim margins and therefore can't afford to run ads. Most rely on foot traffic, GMB, and review sites to get customers. It can be done but it's not a good niche for beginners.
@@mrwanmoatasemHey man, do you have a SMMA?
@@VG-rg4xsDo you think the home theater installation niche is good?
Everyone's saying Smma Is Dead, What's your Thought charlie? 🎉
Who’s saying this?
@@diegopelayo2754 So it’s not a good idea to start one?
@@JJ-xf8xgliterally Tons of People..😢
What are you guys thinking?
@@saidulhasan5655Who?
Looks like he doesn't even bother monitoring his own channel 🤔
kingg
Savages would use the last method + making their clients pay for the leads
37:41
You can’t sell customer data to a third party anymore. The customer has to opt in directly to the service provider.