Digital Brand Governance and the evolving role of CMOs.

Reggie James talks to Richard Game of Cressive DX about Digital Brand Governance-the process of managing and protecting a brand’s reputation, visibility, and credibility across various digital channels-which has become a cornerstone of modern business strategy. Chief Marketing Officers (CMOs) are at the forefront of this transformation, aligning digital strategy with business goals while ensuring brand integrity in an era defined by data-driven decisions, artificial intelligence (AI), and an ever-expanding digital ecosystem.
CMOs must adopt a holistic approach to digital brand governance. This involves aligning all elements of digital marketing-SEO, content, social media, paid media, and data analytics-towards a unified vision of brand success. With so many moving parts in the digital ecosystem, a fragmented approach risks diluting the brand’s message, wasting resources, and missing out on potential customer engagement.
A holistic approach means breaking down silos between departments and fostering collaboration across marketing, IT, customer service, and data teams. It also requires CMOs to constantly monitor digital performance, use real-time analytics to make informed decisions and remain agile in the face of emerging trends and technologies.
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