- 45
- 12 732
Digital Clarity
United Kingdom
Приєднався 4 лип 2014
Digital Clarity is an independent digital consulting business. Our work drives results through the power of Search, Social Media and Analytics.
This UA-cam channel is designed for marketers, c-suite and executives looking to better understand and improve their marketing efforts.
This UA-cam channel is designed for marketers, c-suite and executives looking to better understand and improve their marketing efforts.
Digital Brand Governance and the evolving role of CMOs.
Reggie James talks to Richard Game of Cressive DX about Digital Brand Governance-the process of managing and protecting a brand’s reputation, visibility, and credibility across various digital channels-which has become a cornerstone of modern business strategy. Chief Marketing Officers (CMOs) are at the forefront of this transformation, aligning digital strategy with business goals while ensuring brand integrity in an era defined by data-driven decisions, artificial intelligence (AI), and an ever-expanding digital ecosystem.
CMOs must adopt a holistic approach to digital brand governance. This involves aligning all elements of digital marketing-SEO, content, social media, paid media, and data analytics-towards a unified vision of brand success. With so many moving parts in the digital ecosystem, a fragmented approach risks diluting the brand’s message, wasting resources, and missing out on potential customer engagement.
A holistic approach means breaking down silos between departments and fostering collaboration across marketing, IT, customer service, and data teams. It also requires CMOs to constantly monitor digital performance, use real-time analytics to make informed decisions and remain agile in the face of emerging trends and technologies.
#b2bmarketing #b2bsales #digitalclarity #techmarketing #techsales #saasmarketing #contentmarketing
CMOs must adopt a holistic approach to digital brand governance. This involves aligning all elements of digital marketing-SEO, content, social media, paid media, and data analytics-towards a unified vision of brand success. With so many moving parts in the digital ecosystem, a fragmented approach risks diluting the brand’s message, wasting resources, and missing out on potential customer engagement.
A holistic approach means breaking down silos between departments and fostering collaboration across marketing, IT, customer service, and data teams. It also requires CMOs to constantly monitor digital performance, use real-time analytics to make informed decisions and remain agile in the face of emerging trends and technologies.
#b2bmarketing #b2bsales #digitalclarity #techmarketing #techsales #saasmarketing #contentmarketing
Переглядів: 12
Відео
Navigating the Sea of Data in Marketing
Переглядів 2,7 тис.21 день тому
Data itself is not a silver bullet. On its own, it is simply a collection of numbers, trends, and facts. For data to be valuable, it must be understood and interpreted within the context of the specific market, customer behavior, and the brand's goals. Companies face an overwhelming challenge in navigating the sea of information at their disposal. Marketing professionals, in particular, must le...
Where B2B Marketers Can Go Wrong Perspectives Ep 1.3
Переглядів 2,1 тис.Місяць тому
It’s increasingly easy for marketers to misstep if they fail to recognize and adapt to the changing dynamics of the buyer journey. Reggie James and Darren Hughes of Digital Clarity stress the critical need for CMOs and CROs in tech companies to deeply understand how this journey has transformed, and where common pitfalls lie. One of the key shifts is that B2B buyers are now more informed and se...
Why B2B Sustainable Growth Takes Time - Perspectives Episode 1.2
Переглядів 2,1 тис.Місяць тому
Sustainable growth in the B2B sector, especially within the tech industry, does not happen overnight. Reggie James and Darren Hughes of Digital Clarity emphasize the importance of CMOs and CROs adopting a long-term perspective regarding go-to-market (GTM) strategies and execution. Unlike B2C markets, where quick wins can sometimes be achieved through aggressive marketing tactics, B2B environmen...
The Pressure on Tech CMOs
Переглядів 2,2 тис.Місяць тому
Chief Marketing Officers (CMOs) face a unique set of challenges that can make or break their success. This is a light hearted look at a serious subject. Join Reggie James and Rachel Mepham in this episode of our podcast, where they delve into the most pressing issues confronting B2B tech CMOs in 2024. Drawing insights from Reggie's and Rachel’s deep experience and in-depth analysis, they explor...
Growing B2B Tech Brands With Experienced Marketing Experts
Переглядів 2,1 тис.2 місяці тому
In the commoditized B2B tech market, standing out requires more than just innovative products; it demands strategic, nuanced marketing efforts that resonate with target audiences and differentiate brands from their competitors. CMOs at B2B tech brands face the formidable task of navigating complex buyer journeys, where decision-makers are highly informed and skeptical. The challenge lies in eff...
The reason you are not getting traction to grow your business
Переглядів 12 місяці тому
You cant just throw money at marketing campaigns hoping they will work. How can you calculate the best possible outcomes and what budgets should be allocated to achieve them.
Are you guilty of Stop-Start marketing
Переглядів 22 місяці тому
This we call the marketing circle of fear. Afraid to commit and let a project run, after the first 5 mins you pause it due to not immediately showing results. Leads to a stop-start approach to marketing which will never prove successful. STOP - Stop-starting
Skyrocket Your Leads: Proven CMO Framework #b2bmarketing #b2bsales #cmos
Переглядів 74 місяці тому
Skyrocket Your Leads: Proven CMO Framework #b2bmarketing #b2bsales #cmos
A Word With Myself - Special Guest: Rachel Mepham S2: Think out Loud Episode 4
Переглядів 24Рік тому
A Word With Myself - Special Guest: Rachel Mepham S2: Think out Loud Episode 4
Why? - The value of questioning. S2: Think out Loud Episode 3
Переглядів 10Рік тому
Why? - The value of questioning. S2: Think out Loud Episode 3
S2: Think Out Loud Episode 2 - Rachels hierarchy of needs
Переглядів 8Рік тому
S2: Think Out Loud Episode 2 - Rachels hierarchy of needs
S2: Think Out Loud Episode 1 An introduction to this series!
Переглядів 112 роки тому
S2: Think Out Loud Episode 1 An introduction to this series!
Think Out Loud Podcast Episode 18 - Special Guest: Hannah Brandt - HLB Lifestyle
Переглядів 543 роки тому
Think Out Loud Podcast Episode 18 - Special Guest: Hannah Brandt - HLB Lifestyle
Think Out Loud Podcast Episode 17 - Thinking too much - is exhausting
Переглядів 63 роки тому
Think Out Loud Podcast Episode 17 - Thinking too much - is exhausting
Think Out Loud Podcast Episode 16 - How To Fix Your SEO
Переглядів 43 роки тому
Think Out Loud Podcast Episode 16 - How To Fix Your SEO
Think Out Loud Podcast Episode 15 - How to make your brain more productive
Переглядів 183 роки тому
Think Out Loud Podcast Episode 15 - How to make your brain more productive
Think Out Loud Podcast Episode 13 - Putting Off Tasks
Переглядів 103 роки тому
Think Out Loud Podcast Episode 13 - Putting Off Tasks
Think Out Loud Episode 12 - Special Guest Sophie Burrows - Senior Strategist at Digital Clarity
Переглядів 263 роки тому
Think Out Loud Episode 12 - Special Guest Sophie Burrows - Senior Strategist at Digital Clarity
Think Out Loud Episode 11 - Back to work or not back to work? That is the question!
Переглядів 173 роки тому
Think Out Loud Episode 11 - Back to work or not back to work? That is the question!
Think Out Loud Episode 10 - What the FLoC?
Переглядів 23 роки тому
Think Out Loud Episode 10 - What the FLoC?
Think Out Loud Episode 9 - Why do we get bored and what can we do about it?
Переглядів 23 роки тому
Think Out Loud Episode 9 - Why do we get bored and what can we do about it?
Think Out Loud Episode 8 - Special Guest Alice Stapleton, Paid Search Specialist at Digital Clarity
Переглядів 223 роки тому
Think Out Loud Episode 8 - Special Guest Alice Stapleton, Paid Search Specialist at Digital Clarity
Think Out Loud Podcast Episode 14 - Special Guest Sara Giddens, director of marketing at Kahua
Переглядів 743 роки тому
Think Out Loud Podcast Episode 14 - Special Guest Sara Giddens, director of marketing at Kahua
Think Out Loud Episode 6 - Sick of Video Conferences?
Переглядів 13 роки тому
Think Out Loud Episode 6 - Sick of Video Conferences?
Think Out Loud Podcast Episode 7 - Why relationships go bad
Переглядів 23 роки тому
Think Out Loud Podcast Episode 7 - Why relationships go bad
Think Out Loud Podcast Episode 5 - Special Guest Reggie James
Переглядів 443 роки тому
Think Out Loud Podcast Episode 5 - Special Guest Reggie James
Think Out Loud Podcast Episode 4 - Make That Call, Send That Message
Переглядів 13 роки тому
Think Out Loud Podcast Episode 4 - Make That Call, Send That Message
Think Out Loud Podcast Episode 3 - Managing Stress & Pressure in Digital Marketing
Переглядів 83 роки тому
Think Out Loud Podcast Episode 3 - Managing Stress & Pressure in Digital Marketing
Walker Sarah Jackson Cynthia Taylor Michael
Building trust should be a top priority
Aggressive tactics can backfire in B2B.
Understanding buyer behavior is essential.
Love the emphasis on collaboration!
Balancing acquisition and retention is vital.
Generic messaging alienates potential buyers.
Sales teams need well-prepared leads.
Missing key touchpoints can hurt conversions.
Content needs to be valuable and insightful!
Consultative approaches win over hard sells.
Customer relationships shouldn’t be overlooked.
Neglecting digital channels is a missed opportunity.
Data-driven decisions enhance engagement!
Nurturing leads makes all the difference.
Sales and marketing alignment is crucial.
Personalization is key in today’s market!
Cold outreach can push potential customers away.
Agreed-buyers crave meaningful interactions.
Multi-channel strategies are a must!
Great insights on outdated sales tactics!
This really opened my eyes to brand identity\'s role.
Fantastic breakdown of the buyer’s journey!
This video is a must-watch for all marketers!
Great tips for building customer loyalty!
Thanks for sharing these essential marketing principles!
I appreciate the emphasis on context-it's essential for crafting effective marketing strategies.
Great reminder that data alone isn’t enough! Insightful content, thank you!
Excellent points on data interpretation! Understanding the bigger picture is key for success.
Loved this! It’s a must-watch for anyone in marketing looking to improve their approach to data.
This video really clarifies the pitfalls of viewing data in isolation. Thanks for sharing!
I love how you emphasize avoiding data isolation. It’s vital for making informed decisions!
Fantastic discussion on data-driven marketing! Context truly makes all the difference.
This really highlights how crucial it is to connect the dots between data and broader goals. Well said!
So true! Misleading data can derail campaigns. Thanks for shedding light on this issue!
Great insights on the importance of context in data analysis! It’s a game-changer for marketing strategies.
Insightful points about the importance of authenticity!
Such practical advice for engaging with audiences effectively!
I love how you addressed the changing marketplace!
These strategies will definitely help my brand stand out!
Excellent discussion on the role of adaptability in marketing!
You both tackled some tough issues with such ease!
I’m inspired to rethink my approach to marketing after this!
Super insightful! I’m sharing this with my team.
The tips on strategy are game changers. Thanks!
I appreciate the focus on both challenges and solutions.
This is the kind of content that makes a difference!
So much valuable content packed into this episode!
The humor made the tough topics much more digestible!
Loved the real-world examples you shared-very relatable!