The REAL Problem with Awareness Facebook Ads

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  • Опубліковано 18 гру 2024

КОМЕНТАРІ • 69

  • @BenHeath
    @BenHeath  6 місяців тому

    Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-problemawareness0424-ment
    Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-problemawareness0424-fbdfy

  • @sharablefactsideas7883
    @sharablefactsideas7883 3 місяці тому +6

    You are right according to your thoughts.... some things you said are rubbish. Run video views using awareness to gain views. Then you can create custom audience and run sales/lead campaign. It's the fastest way to create custom audience.

  • @abhinavabhi1560
    @abhinavabhi1560 6 місяців тому +6

    I think awareness campaigns like video views and reach can be used to promote content . Which will help to create retargeting audience and generate quality leads. There is a time and place for all campaign objectives.

    • @anyangrb
      @anyangrb 2 місяці тому

      what do you think about using them as a low cost way to retarget previous customers, for instance to promote sales collections or sales promotions?

    • @Rashed-d7c
      @Rashed-d7c 2 місяці тому

      Only for new business promotion awareness camping ​@@anyangrb

  • @Om-gg5tk
    @Om-gg5tk 7 місяців тому +2

    Great video,Ben! I have a question..I offer a variety of family gifting products, including Mother’s Day and Father’s Day gifts,gifts for sons, granddaughter,goddaughter,gifts from baby bump, and graduation gifts on my Shopify store. Each gift box contains a necklace and a thoughtful message card, priced between $40 to $90, including shipping. I exclusively sell to customers in the USA. Should I opt for broad targeting or interest targeting? The interests I am thinking to target include Macy’s, Nordstrom, engaged shoppers, online shopping, gifts, and flowers, all relevant to potential gift buyers.

  • @justglowglamgirl
    @justglowglamgirl 7 місяців тому +3

    Do you have a video on a Sales Campaign/Funnel for a product without a pixel (affiliate product or product listed on Etsy/Amazon?)

  • @YogaLaboratorium
    @YogaLaboratorium 7 місяців тому +4

    Hi Ben, does omnipresent still work after all these recent changes with Meta Ads ? (I would also love to see a video on your Google Ads channel about a similar strategy).

    • @LordHeroMc
      @LordHeroMc 7 місяців тому

      6:10

    • @BenHeath
      @BenHeath  7 місяців тому +1

      Yeah it sure does and that's a good idea :)

  • @Alegta_India
    @Alegta_India Місяць тому

    1:16 Hey Ben! Can you please let us know if it's still hard to track?

  • @bestcelebz
    @bestcelebz 7 місяців тому +2

    Really need help im confused. I had successful campaign for 2 weeks for my junk removal business. im currently not using dynamic creative. have three ad sets with 3 ads each in my campaign, I want to add new ads but i dont know how to do it properly. So today i took my two highest performing ads, duplicated a winning ad set and added the 2 highest performing ads into that ad set and deleted all my other ads and ad sets. then i added a new ad set for new ads. did i do this wrong, how would you do it?

  • @lechicmiami
    @lechicmiami 2 місяці тому +1

    I have an ad that has a very high CTR but very low sales. Should I use it as awareness to get people into the funnel? Or traffic?

  • @donnyjkimball
    @donnyjkimball 7 місяців тому +2

    What are your thoughts on using omnipresent content for creators who don't actually really sell anything? Asking for a friend... Better off going for engagements or site visits?

    • @BenHeath
      @BenHeath  7 місяців тому +1

      The same principle applies. The idea behind omnipresent content campaigns is to build and develop and audience. That can work whether you plan to sell your own products or something else :)

  • @chrisgrace9604
    @chrisgrace9604 7 місяців тому

    Question about campaigns vs ad sets … I am running ads for different suppliers to our company each month to promote their products. We do food wholesale. I have a big budget for advertising. I am testing running the ads as different ad sets for the month under one campaign. What are your thoughts on this?

  • @gamingwithhardik
    @gamingwithhardik 7 місяців тому +1

    Yo can someone help me out here. I ran a facebook leads generation campaign with facebook form, i got the leads but they are not showing in leads center i have to download them from instant forms. Does anyone have any solution.

  • @vlad74745
    @vlad74745 6 місяців тому

    Am I understand correctly, that you are saying that for smaller size businesses we should use your omnipresent campaign straight away even for the cold audience?
    Because in your omnipresent video you told us that it is better to use omnipresent for the warm audience. But what is the best way for small business to build an awareness? Viral storytelling short videos?

  • @Zoby2006
    @Zoby2006 7 місяців тому

    Will you make a new B2b product based video strategy for

  • @FashionAvenue-dv6ru
    @FashionAvenue-dv6ru 7 місяців тому

    Hi Ben! Great video. I have a question, I am back to business after almost 3 years. I have started running a few campaigns and it is not performing well. Is it because of an old ad account? Should I create a new one?

  • @leadgenjay
    @leadgenjay 7 місяців тому

    Great insights. Specificity is key to better targeting and, ultimately, better results.

  • @ColorCanvas-sf3io
    @ColorCanvas-sf3io 7 місяців тому +1

    Hi,
    My overall daily budget for the ad campaign is 300 dollars
    what I am planning is, I want to keep 15 dollars daily budget for awareness campaign and the rest 285 dollars for the sales campaign. And I want to run this awareness campaign at least for 6 months so that I can have a good audience and retarget them to multiply my sales which you show in the omni-present video by providing solving videos & testomonial videos. I am too small brand and very new in the market, however my question is, is that going to work if I go the way I split my budget?

    • @LordHeroMc
      @LordHeroMc 7 місяців тому +1

      $300 a day on ads is a lot damn! Congrats to you

    • @BenHeath
      @BenHeath  7 місяців тому +1

      Yeah I think that split sounds good :)

    • @umerrashid3307
      @umerrashid3307 7 місяців тому

      If you keep 300$ daily budget from day 1, then when will you scale your campaign?
      Keeping small budget and then scaling can be good idea to get good CPC and CPA.

    • @Skillsguru-bx2rc
      @Skillsguru-bx2rc 6 місяців тому

      That a great budget
      I have a marketing strategy that will scale your business using Facebook ads marketing
      Do you care for a zoom call to discuss

    • @melvintan7427
      @melvintan7427 2 місяці тому

      Did the brand awareness campaign and retargeting strategy work well for you?

  • @jara485
    @jara485 5 місяців тому

    I thought fb colud feed the pixel and convert that reach into other objectives as time goes by

  • @errocoffee
    @errocoffee 6 місяців тому +1

    Okay, but what about offline sales? We sell our products into chain stores specific to a few states and want people to go to those stores to buy. If we dont use awareness how do you do an ad using "lead" or "sales" campaign because there is not sale online to track the conversion???

  • @lucastomasranaldi225
    @lucastomasranaldi225 7 місяців тому

    Hello Ben! 👋 Greetings from Argentina! 🇦🇷
    Does your course have subtitles? hahah I understand English but sometimes you go too fast. 😜
    Have you ever used all the campaign objectives for the same client? As if to feed back the entire account at the same time.
    For example organic IG videos, IG followers, video views, sales and ecommerce.
    Something like that, but with awareness, traffic, interaction, sales.

  • @businessswarm-y7r
    @businessswarm-y7r 7 місяців тому

    Nice ,
    How can contact to you for business

  • @rasaqmariam3999
    @rasaqmariam3999 7 місяців тому +1

    Ben please can you make a video on how to edit an active campaign

    • @BenHeath
      @BenHeath  7 місяців тому

      Good idea :)

  • @SarahDigit.
    @SarahDigit. 4 місяці тому

    Thank you !

  • @DeenaKimmel
    @DeenaKimmel 7 місяців тому

    What about using an awareness campaign with video ads to build a video retargeting audience?

    • @Skillsguru-bx2rc
      @Skillsguru-bx2rc 6 місяців тому

      It can definitively be done
      Do you need help

  • @amedicalhealth
    @amedicalhealth 6 місяців тому

    I am now running video ads giving information about my services. If I run video ad only for website clickers which one is more wisely to choose? Awareness, lead or sales? Thank you in advance🙏

  • @Hannahmanatali
    @Hannahmanatali 7 місяців тому

    Great Ben ❤❤❤

  • @cralstr6875
    @cralstr6875 7 місяців тому

    Thank you !

  • @RachelDankof
    @RachelDankof 7 місяців тому +6

    Almost all Meta campaigns are scams. Landing page views get you a ton of sessions, but with a high bounce rate and low # of engaged sessions. Purchases skew to 1-day view, inflating ROAS. Link clicks are utterly worthless. I digress.

  • @uzomaanofienem3039
    @uzomaanofienem3039 7 місяців тому

    Thanks Ben!

  • @fvega13
    @fvega13 7 місяців тому

    Good content, Ben! What would you think of using awareness campaign to target previous customers or subscribers who are receiving promotions by email? This type of campaign could act as a good reminder for these users. The audience is already filtered, so it should not be necessary to go with a sales campaign which is more expensive. What do you think? Have you tried this approach?

    • @umerrashid3307
      @umerrashid3307 7 місяців тому

      Yes, Ben, please answer.
      Awareness campaign for retargeting? Will it worth it?

    • @abhinavabhi1560
      @abhinavabhi1560 6 місяців тому

      Use awareness objective to promote valuable content like videos and posts. Retargeting the audience with lead gen objectives with low budgets . Over time we will be receiving higher quality leads.

  • @divyv20
    @divyv20 7 місяців тому

    Hey Ben , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?

  • @Sassergante
    @Sassergante 7 місяців тому

    I quiet like the thruplay campaign, you can retarget these people via a custom audience.

  • @deepaknaik2750
    @deepaknaik2750 7 місяців тому +1

    Awareness adds are garbage, i did run a awareness add for my store through reservation, recieved 200k impression, and not a single sale😢

    • @heysimmone
      @heysimmone 7 місяців тому +3

      Awareness campaigns are not meant to convert to sales.

    • @MrSmellGoodt
      @MrSmellGoodt 3 місяці тому

      What was your frequency?

    • @deepaknaik2750
      @deepaknaik2750 3 місяці тому

      @@MrSmellGoodt don't know budy, it's more then 6 or 7

    • @PouriaBakrani
      @PouriaBakrani 2 місяці тому

      @@deepaknaik2750did you retarget them with sales campaign objective then?

  • @harund7927
    @harund7927 7 місяців тому +1

    why you dont talk about the meta ad problems since Feb/March 2024?

    • @Polo30250
      @Polo30250 7 місяців тому

      Can you explain more ?
      I have some account who underperform actually

  • @drmushahid
    @drmushahid 7 місяців тому +5

    Again. stop this shitty memes and sounds. great talk

    • @LordHeroMc
      @LordHeroMc 7 місяців тому

      Go watch smthn else