The REAL Problem with Awareness Facebook Ads
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- Опубліковано 2 чер 2024
- There's one MASSIVE problem with using the awareness campaign objective for Facebook Ads, which means that, there's only a couple select scenarios where I'd recommend using it. In this video I explain, what this major problem is, what it means for Facebook Advertisers and, how you can avoid to get much better ad results.
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I think awareness campaigns like video views and reach can be used to promote content . Which will help to create retargeting audience and generate quality leads. There is a time and place for all campaign objectives.
Great video,Ben! I have a question..I offer a variety of family gifting products, including Mother’s Day and Father’s Day gifts,gifts for sons, granddaughter,goddaughter,gifts from baby bump, and graduation gifts on my Shopify store. Each gift box contains a necklace and a thoughtful message card, priced between $40 to $90, including shipping. I exclusively sell to customers in the USA. Should I opt for broad targeting or interest targeting? The interests I am thinking to target include Macy’s, Nordstrom, engaged shoppers, online shopping, gifts, and flowers, all relevant to potential gift buyers.
Great insights. Specificity is key to better targeting and, ultimately, better results.
Do you have a video on a Sales Campaign/Funnel for a product without a pixel (affiliate product or product listed on Etsy/Amazon?)
Almost all Meta campaigns are scams. Landing page views get you a ton of sessions, but with a high bounce rate and low # of engaged sessions. Purchases skew to 1-day view, inflating ROAS. Link clicks are utterly worthless. I digress.
Hi Ben! Great video. I have a question, I am back to business after almost 3 years. I have started running a few campaigns and it is not performing well. Is it because of an old ad account? Should I create a new one?
Am I understand correctly, that you are saying that for smaller size businesses we should use your omnipresent campaign straight away even for the cold audience?
Because in your omnipresent video you told us that it is better to use omnipresent for the warm audience. But what is the best way for small business to build an awareness? Viral storytelling short videos?
Okay, but what about offline sales? We sell our products into chain stores specific to a few states and want people to go to those stores to buy. If we dont use awareness how do you do an ad using "lead" or "sales" campaign because there is not sale online to track the conversion???
Really need help im confused. I had successful campaign for 2 weeks for my junk removal business. im currently not using dynamic creative. have three ad sets with 3 ads each in my campaign, I want to add new ads but i dont know how to do it properly. So today i took my two highest performing ads, duplicated a winning ad set and added the 2 highest performing ads into that ad set and deleted all my other ads and ad sets. then i added a new ad set for new ads. did i do this wrong, how would you do it?
Thank you !
What are your thoughts on using omnipresent content for creators who don't actually really sell anything? Asking for a friend... Better off going for engagements or site visits?
The same principle applies. The idea behind omnipresent content campaigns is to build and develop and audience. That can work whether you plan to sell your own products or something else :)
Thanks Ben!
Question about campaigns vs ad sets … I am running ads for different suppliers to our company each month to promote their products. We do food wholesale. I have a big budget for advertising. I am testing running the ads as different ad sets for the month under one campaign. What are your thoughts on this?
Hi Ben, does omnipresent still work after all these recent changes with Meta Ads ? (I would also love to see a video on your Google Ads channel about a similar strategy).
6:10
Yeah it sure does and that's a good idea :)
Will you make a new B2b product based video strategy for
Hello Ben! 👋 Greetings from Argentina! 🇦🇷
Does your course have subtitles? hahah I understand English but sometimes you go too fast. 😜
Have you ever used all the campaign objectives for the same client? As if to feed back the entire account at the same time.
For example organic IG videos, IG followers, video views, sales and ecommerce.
Something like that, but with awareness, traffic, interaction, sales.
Great Ben ❤❤❤
Yo can someone help me out here. I ran a facebook leads generation campaign with facebook form, i got the leads but they are not showing in leads center i have to download them from instant forms. Does anyone have any solution.
Nice ,
How can contact to you for business
What about using an awareness campaign with video ads to build a video retargeting audience?
Hi,
My overall daily budget for the ad campaign is 300 dollars
what I am planning is, I want to keep 15 dollars daily budget for awareness campaign and the rest 285 dollars for the sales campaign. And I want to run this awareness campaign at least for 6 months so that I can have a good audience and retarget them to multiply my sales which you show in the omni-present video by providing solving videos & testomonial videos. I am too small brand and very new in the market, however my question is, is that going to work if I go the way I split my budget?
$300 a day on ads is a lot damn! Congrats to you
Yeah I think that split sounds good :)
If you keep 300$ daily budget from day 1, then when will you scale your campaign?
Keeping small budget and then scaling can be good idea to get good CPC and CPA.
Ben please can you make a video on how to edit an active campaign
Good idea :)
Good content, Ben! What would you think of using awareness campaign to target previous customers or subscribers who are receiving promotions by email? This type of campaign could act as a good reminder for these users. The audience is already filtered, so it should not be necessary to go with a sales campaign which is more expensive. What do you think? Have you tried this approach?
Yes, Ben, please answer.
Awareness campaign for retargeting? Will it worth it?
Use awareness objective to promote valuable content like videos and posts. Retargeting the audience with lead gen objectives with low budgets . Over time we will be receiving higher quality leads.
Hey Ben , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?
I quiet like the thruplay campaign, you can retarget these people via a custom audience.
Awareness adds are garbage, i did run a awareness add for my store through reservation, recieved 200k impression, and not a single sale😢
Awareness campaigns are not meant to convert to sales.
Again. stop this shitty memes and sounds. great talk
Go watch smthn else
why you dont talk about the meta ad problems since Feb/March 2024?
Can you explain more ?
I have some account who underperform actually