STOP Chasing Etsy Niches (Do THIS Instead)
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- Опубліковано 12 чер 2024
- This is why picking a niche is the WORST thing you can do for your Etsy shop.
In this video, I'm going to giving you my hot take on why niching down is NOT the right thing to do in Etsy. Instead, we need to be customer focused with our products and pricing. So stop searching "what etsy niche should I sell?"
Download my FREE 16-step checklist: dylanjahraus.mykajabi.com/opt...
Book a call with me to discuss your Etsy shop, any struggles, and hear more about how I can help you through my program, Multi-Six Figure Etsy Blueprint and 1:1 coaching! calendly.com/dylanjahraus/pro...
Student Results: www.dylanjahraus.com/student-...
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond! There's no fluff here, only tactics that add to your profit and save you time.
Instagram: / dylanjahraus
Check out our PODCAST!
Apple Podcast: apple.co/3rzehXL
Google Podcast: bit.ly/3fIMn92
Timecodes
0:00 - Intro
1:16 - What is the big problem with picking a niche?
3:05 - Student proof
4:13 - How do we make this easier?
5:36 - Profitable customers
7:36 - Aesthetic
8:57 - MORE student proof - Навчання та стиль
Have Etsy questions for me? Contact me here --> dylanjahraus.com/contact
Really glad I found your channel! You obviously understand this business. 🙂 We just passed 10k sales and are ready for the next level.
Fantastic! Please connect with me on IG @DylanJahraus I would really love to hear about your shop! Add GROWTH1 in the message
Thank you for sharing this information Dylan ❤
You are so welcome! Thank you!
Ok, after months of fighting every day to keep going, I finally have more hope. Thank you, Dylan. I needed this encouragement. My shop does not have a premium aesthetic. It's just a POD shop, but I will see what I can do to fix it.
You are so welcome! I would love to chat with you more on POD. You can send me a message on IG and add GROWTH1 in the message :)
Same. I’m new to this Etsy-POD and I’m trying niche research. Would love some pointers.
Do you have an IG handle? I would love to connect with you and talk to you more about this!
Thank you for this amazing video.
game changer! thank you for outlining this strategy - I have started doing this as niching down just felt so restrictive and boring tbh.
Glad it was helpful!
This is phenomenal advice, thank you!
Glad it was helpful!
Thank you so much for this invaluable information, Dylan! You're phenomenal 🙌🏻
Glad it was helpful! How is your shop doing?
@@dylanjahraus I’m just starting a new one, with the strategy of focusing on profitable customers 😊
Well, this is an eye-opener. Dylan, you're the only person I trust to give up-to-date information on this topic.
Thank you so much! I really appreciate you!
How to Win On Etsy: ua-cam.com/video/y73UO8HEJtQ/v-deo.html
I totally agree Dylan. I heard that all the time on eBay and became profitable on eBay with an eclectic store. I am new to Etsy and trying to find what works. Gathering bits of info here and there.
So glad to hear this! My name is Chelsea I am on Dylans team. We would love to chat with you more about your store. You can message us on IG if you would like. Just add GROWTH1 in the message :)
Do you also help people to grow their Zazzle shop? Thank you for the informative videos!
Totally agree in creating an aesthetic or vibe and don’t understand why more sellers aren’t in that mindset. Actually, I just thought… maybe it is because they don’t have corporate experience. Appreciate your views and how much valuable information you provide. Thank you and keep shining!! ☀️
Thank you so much for your kind words. Some people just do not know and that is why I do this so I can educate them on the importance of running this like a business.❤️
Wow ty great advise.
You are so welcome
Man, I hear you talking about low sales, I'd be delighted if my POD shop was getting those low numbers that you talk about. Right now, $900 a month would be a great momentum starter for me, and could keep me building.
I think I have a good design sense but I can't really know because not enough eyeballs on product. A handful of views a day is all I am I getting.
I admit I have struggled to sprint because I am learning so many new things at once to make this work, but I love creating designs, and building a shop.
Have we connected on IG yet?
I looked on your website under pricing and there are no prices.
Can you do a video on finding/mapping out a profitable customer?
Please connect with me on IG @DylanJahraus. I would you love to connect with you! Please send me a DM and add GROWTH1 in the message
wow! Thank you so much Dylan for this wonderful video. I'm just starting out and building in kids decor. Will this be a niche store or general store? Do you think offering multiple types of products, all designed for kids (e.g, blanket, clock, table lamp, wall art, towels) is too diverse?all designs are targeted at kids, but just different products. Would really appreciate your thoughts. Thank you
This is a great question! Please reach out to me on IG and we will chat! It’s @DylanJahraus you will just need to add GROWTH1 as a code in the message.
I had always wanted to be that one stop shop where someone could come get whatever they needed that was in printable form. But everyone told me no and that it would not be a good idea. I wish k had listened. Maybe my shop would have been selling more.
Please reach out to me on IG and we will chat! Its @DylanJahraus you will just need to add GROWTH1 as a code in the message :)
I really wanted to buy your course, but coudnt, cuz you dont take payments from India
If there is something you can do.pleaseeeeeeee
Very interesting! Thank you! But unfortunately, the aesthetic of my store is very "nichey" and I can't think of a way of transforming it entirely to do what you suggest.
Please connect with me on IG @DylanJahraus. I would you love to connect with you! Please send me a DM and add GROWTH1 in the message
Does it also works for POD sellers and/or new stores?
Yes! Please connect with me on IG @DylanJahraus. I would you love to connect with you! Please send me a DM and add GROWTH1 in the message
I agree with most of what you said, with the exception of talking about types of 'stores'.
You mention Niched stores and, very condescendingly, General stores.
What you fail to realize is that, 99.99% of the time the type of store makes absolutely ZERO difference to your buyer!
They aren't going straight to a store when they come to Etsy. They are doing a keyword search for the type of ITEM they're looking for.
So, niching down on the ITEM/LISTING, and targeting the buyer for that item is ALWAYS the right way to go.
Where your be 'fancy' for the 'fancy' people technique comes in to play is, if they are looking for other things that your LISTING aesthetic plays to, they MAY click into your store and buy more. Maybe. I'd say most Etsy buyers won't even know what to click on to get in to your store proper.
I hear what you're saying! Ultimately, it's all about targeting the right audience with the right item. Whether it's a niche store or a general one, what matters most is capturing the attention of buyers searching for specific items.
I'm just starting my shop. I would like a look see and feedback. I was trying to do Father's Day, and your idea seems much more in my line of thinking.
Have you considered asking for help? I or a team member could spend a few minutes with you to see if we can help you reach your goals. Are you open to that? Book a call with me here:
calendly.com/dylanjahraus/program-strategy-call-cielo
Can you give us a clue on where to source products? Please, I've been watching your videos and I'm so glad I found you. But I don't know where to start. I had one shop fail. I took some time off. Focused on KDP but I really want an Etsy shop so I decided to try again. I have nothing listed yet! Can you give a dog a bone!?!
Please connect with me on IG @DylanJahraus. I would you love to connect with you! Please send me a DM and add GROWTH1 in the message
thans for you video, very intresting point , never thinking this way.
All videos saying about niches
also dont understant why noone shows their store on etsy? Its like a secret?
Your welcome! Im glad you enjoyed it!
What an awesome video and new perspective, thank you!
Glad it was helpful!
So the question on most of us who are wondering-the ones you are talking about-does this method still work with the POD shops that you have found these 1400 ppl success? I’m not doubting you in any way…I love you information and the more relatable, humorous side you have allowed yourself to show lately. Just curious if I were making the call to you -would I have to change EVERYTHING from a POD shop? Would I have to be buying inventory or using international dropshipping that can take up to 30 days and most customers will drive you crazy daily wondering where their order is or why haven’t they received their tracking yet. You know the ppl I am talking about and it’s valid. Ty
About half of our students do POD!
Can this work with digital? I’m making 2-3k monthly but my items are very low priced as is usually the case with digital templates.
$2-3k is amazing. I hope you will choose to share your journey for us to learn from!
Yes you can! Please connect with me on IG @DylanJahraus. I would you love to connect with you! Please send me a DM and add GROWTH1 in the message
Can someone help me understand the difference between picking a niche vs a customer with an example? I feel like both are the same things. For eg: If I do kids' activity printables, am I choosing a customer here or a niche? How can I do this shop with a customer in mind?
I'm trying to understand it as well, but I think they're similar avenues but just looking at it from a different perspective. Maybe. I don't know. Like instead of just focusing on a specific type of item that is selling, like an organizer calendar for stay at home parents, look at what all stay at home parents need and tailor to that?
@@jerm22278 oh yes! That makes sense! I think that could be the right explanation for this. So if we a target a customer and make all kinds of products for them, then the average order value will increase and there are chances they will become repeat buyers.
Please connect with me on IG @DylanJahraus. I would you love to connect with you! Please send me a DM and add GROWTH1 in the message
Totally off topic, but you hair is gorgeous
Thank you for the nice comment :)
is this possible to do with tshirts that sell only text base shirts?
Please connect with me on IG @DylanJahraus. I would you love to connect with you! Please send me a DM and add GROWTH1 in the message
BTW you look so beautiful in today's video. You are always beautiful but whatever you did different, you look great (: I love the color of your hair!
Thank you so much!
Could it works also for digital arts?
Yes!
What is the price of the course? , I want to know can't find information, only see : write up, get in touch etc. .. want to know the price of the course
The price really depends on how much support you’re looking for. Whether you need no support or like a year of coaching support or anywhere in between. But we can do whatever options for whatever your budget is, we actually customize the plan for you. We would really want to talk to you first to see if you’re the right fit and then we could see what kind of custom plan we could make for you. You can go here to schedule a time to go over all of that. calendly.com/dylanjahraus/become-a-10k-month-etsy-seller-chelsea
Hello,
maybe I don't understand anything, although I'm not stupid, but digital download niches are funny, wallart is, all kinds of printing and drawings are... but where is the niche where it would be specifically written - Mokaps!!?? I didn't find one!!! And how can I write the full name of my product in the listing tags - Christmas card mock-up ??? if the number of characters allowed is 20 symbols and the system does not allow me to write it, then what should I write there???? all sorts of thirds that have nothing to do with christmas card mockup??? It feels like it's all done on purpose so that nothing can be sold!!! :(
Hey! If you want to talk more about this and about mockups, feel free to reach out to me on Instagram, send me a message @DylanJahraus and mention the code “SHOP-5”. Let's talk there!
Hello, Dylan thank you for your video - I have a question about your margins. You say that you made over $1 million in profit from $1,5 million in sales means you are working on an average margin of 67%? How are you achieving these margins?
Please send me a message on Instagram @DylanJahraus we'll chat, use the code "GROWTH1”.
how much does the course cost?
Would be happy to chat more on all the options we have, we have a variety of options, just shoot me a message on Instagram @DylanJahraus with code "COURSE5"
What a privilege it would be, to be your student!! But I am in another country, lol!! I do wonder if it would work to sell photography there? People seem to like my photos, especially the ones about flowers!
We have tons of international students! Where are you located? I'd love to chat more about your shop and if/how we could help you, feel free to message me on instagram @DylanJahraus, mention the code "COURSE5"
@dylanjahraus how would this work for POD? We are thinking about enrolling in yourself course. We are seeing "decent" results but we want to do better. We sell POD but how can you make shirts & sweatshirts look "premium" ?
@@whatstocks8827 Are you open to some other types of POD items? About half of our students do POD. Some do over $100k/mo and aren't focusing at all on shirts/sweatshirts. Feel free to schedule a call if you'd like to chat about it more. Customer and a dynamic product mix is key-- the 7 types of products framework we have establishes this.
So etsy is not for hamdmade items anymore?
There are so many avenues you can take with your etsy shop.
So instead of trying to find the right product niche, we need to find what paying customers are looking for and buying and apply to their wants? Is that right, or did I miss the mark, lol?
I would love to talk to you more about this! Please message me on IG @DylanJahraus and add GROWTH1 in the message
I’m confused. Is booking a call with you a more or a sales pitch for your course of to discuss what we need to change. If it’s a sales pitch I’d rather just go straight to the course.
Please connect with me on IG @DylanJahraus. I would you love to connect with you! Please send me a DM and add GROWTH1 in the message
Still seems nebulous to me. How do I identify these affluent, consistent customers?
I do go into this more in my course - if you're interested in learning more, feel free to DM me on IG! instagram.com/dylanjahraus/?hl=en
How do you know who a profitable customer is?
Thanks for commenting! Just wondering, do you already have an Etsy store, or are you thinking about starting one?
@@dylanjahraus I have one and I'm in your community
That's great to hear! How's your Etsy shop going so far? Is there anything you'd like help with?
How I made 10k$ in a month with my Handmade Leather Bags niche in etsy please help me for this i am from India
Unfortunately, I fell for the niche viewpoint and now have 3 Etsy shops 🥺
Oh wow! I have a free 16 step checklist that you might enjoy. If you message me on IG I'll send you the link for it. It would help your shop! @DylanJahraus. Message me with "CHECKLIST".
A specific aesthetic is also a niche right? What’s your definition of a niche?
Please connect with me on IG @DylanJahraus. I would love to hear more about your shop
This is a great video, but I'm not sure it's really telling us that we don't need a niche. It's telling us to define our audience and have a better aesthetic... and stay away from nurse and teacher niches. I have added a couple of things to the long list of things I need to do in order to hopefully start turning a profit in my Etsy POD store, but I don't believe that you don't need to 'chase' a niche. This video just gives insight into HOW to chase the niches.
I am so glad this helped you! Please connect with me on IG @DylanJahraus if you have not already
It's me, I'm Susy.
:)