How to Actually Optimise your Facebook Ads for Dropshipping
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- Опубліковано 19 лют 2024
- Hey everyone, in this phase we're going to discuss ad optimisation and this is probably one of the most overlooked parts when running Facebook ads.
If you do not know how to analyse your ad metrics you won't know how to identify winning ads and losing ads. You definitely won't know how to stop burning money on Facebook Ads. In this video, I will take you step-by-step on how you can set up your columns and analyse your ads so you know how to improve your ads and start making money!
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Great video, and it's nice to have so many videos about this topic because I think that dropshipping will always be viable and very lucrative. The key is to find good trending products which truly deliver value to your customer. Of course, it's not always easy to come by these good products (I am personally using a bit of winnerzila as they give out five products per week, and at least three are absolute winners). At the end of the day, the most important thing is to find what works best for you and your business.
Nice Ad for Winnerzilla 😅 I've never used this app before so anyone reading this comment should take it with a pinch of salt.
You are perfect man. I really thank you.
You're welcome, glad this video helped!
You're a life saver!
Saving lives a day at a time! and saving everybody's wallets from wasted ad spend haha
Thank you so much for all this info, Im more confident now to grow up! Lets see results in 7 days
You're welcome, dude! That's what I like to hear. If you ever need help with your ad metrics and Shopify metrics, I do hold 1 to 1 calls to go through them. You can find them here calendly.com/theecomzone/30min
Great info 👍🏻
Thanks Shaun!
Straight fire
Appreciate it! Hope this video helps
Great info. Curious about catalogue and image strategies. You mentioned not using videos but most of the content out there is about optimizing videos for 1 product and little about images and advertising the whole niche.
Thank you! I'm gonna drop a video soon going through the step by step process to set up Dynamic Carousel Ads and Image Ads for niche stores. However, I do have a video that briefly goes through the strategy ua-cam.com/video/LXvilaI-Ap8/v-deo.htmlsi=TfeUHXMcFyq__eCC
Nice, saw it, first time I head a DS talk about this. So you'd fully rely on FB and not limited the products that are being fed per category ? And not creating media but simply having the images the products have ?
It seems like a better strategy than videos for 1 product to identify winner(s) but I imagine it's not that simple. I wonder if it's also related to the pixel history or FB can directly position your products.
@@MrJ17J Some UA-camrs actually talk about this method of advertising but just not many dropshippers. The problem with Dropshipping UA-camrs is that they all just circle-jerk each other. 90% of them just talk about running up one-product stores and blasting out ads for a few months, flexing their sales without showing ad spend for clout and course sales.
It's actually quite simple, I've launched new categories within my niche and it worked out for that category. I will go into more details regarding this strategy soon.
Thanks I really appreciate your informative content. I am still new to DS I have looked at your content about the DS ultimate guide, do you think that is all I would need to get started? or do you recommend some other resources as well?
Appreciate it bro.
You're welcome bro, thanks for checking my channel out. I suggest you watch my five skills and the three pillars required to succeed. I usually suggest those to beginners. Once you start building your website on Shopify check out my website related videos.
@bufox111 I can't find your latest comment, but I can preview what you said about your product values. $30 to $80 sounds good, but you only really start to see a profit if your AOV is around $50. If you're running ads for $30 products, you won't be able to survive as Meta ads will just eat into your profits when they're unable to find your customers.
so I need to have more expensive products? I messaged you on reddit, hope you don't mind.
@@bufox111 Sorry, I don't respond to my DM's because I unfortunately don't have the time to hold full conversations. You can have a mix of products with different prices, but the winning products you push out on your ads should be around $50+.
@@theecomzone oh okay! Thank you! You think I should optimise my website and then try to run ads again for my previous products cuz the metrics are promising?
2 days running carousel ads for my niche store here are my results:
CPM: £2.35
CPC: £0.21
CTR: 1.11%
CPA: N/A
No sales / 4x add to carts.
Thanks!
Yeah these are good results if it's optimised for purchase. Improve your product pages and website and add more products to your store. You can check my other videos to improve your product pages and home page.
Your content is very good! Thank you very much, it has been very helpful to me. I have two questions:
1- I have a store with a large product mix, so testing just one product at a time is difficult. In this case, do you think it's feasible to test a campaign with 3 ad sets, each with a different carousel, for example?
2 - If 2 creatives perform well, but they belong to different ad sets, should I turn off all other creatives, leave only those two running, and increase the budget of each ad set?
Thank you
You're welcome! Keep watching all my content because they actually answer your questions and probably a lot more in the future.
1. ua-cam.com/video/tdl9LQifEA4/v-deo.htmlsi=n5ZBLdykCoVSeB2T watch this and try running dynamic carousel ads.
2. I only turn off ads if they're over $1 cpc, Meta only tracks 50% of my sales so I don't turn things off unless they're performing like trash as I may be switching off the wrong ad.
I looked at my most productive audience based on all-time results. The results of my most productive audience:
CTR: 2.02%
CPC: 0.10$
CPM: 2.01$
CPA: 19.84$
ATC: 2.51%
CHECKOUT: 1.31%
SESSION CONVERTED: 0.37%
Another question I'm curious about is when we review ads, should we review them from the date they started or should we review them on a daily basis? Sometimes it's very good, sometimes it's bad, what should we do?
So just based on your metrics, your CPMs are dirt cheap are you optimising for purchase? I always analyse data from the past week or month even because I like to give my ads more time. You'll need to boost your cart rate, so you can check out my product page optimisation videos. Your CPC is perfect so there's no issue right now with your ads, need to optimise your website and increase AOV if its below $50.
CPM: $7.82
CPC: %0.07
CTR: %10.55
CPA: N/A
Went a little under 4 days at $20/day, killed the ad for 1 day. Then I turned on the ad again (at the time of this comment it'll be 1.5 days) at $10/days.
If this is sales purchase optimised campaigns then these are good metrics. I don't know how you're getting $0.07 CPC but that's very good if it's optimised for sales. If you're not making sales then it could be your website.
@@theecomzone yh it could be but some ppl told me that the store sessions could just be bots. n if i book a call with you would i be able to get back to you for help or is it a one time thing only?
@@gen2151 I respond to all my subs in comments and also DMs through discord after the initial call. I also offer follow up calls but only if I feel like it's necessary.
This was definitely golden information. Would love to get your insights on my metrics!
Here is the Ad that got me most of my sales. I found it wasn't profitable, so I killed it. Let me know if this was a good decision:
Facebook Ads -
CTR: 4.3%,
CPC: $0.67 (all),
CPM: $29.07
CPA: $59.37
Shopify Metrics:
ATC: 4.79%
Checkout: 6.18%
Sessions converted: 0.58%
I want to know whether to keep going with this store and if it has potential. Based on your video, I feel like it does. Let me know what you think!
Oooof CPMs are really expensive but CPC makes up for it. You definitely have an issue at checkout, but finding out what that is requires me to actually look at your funnel. It can be a range of reasons: pricing, shipping times, payment options, product saturation, offer, urgency, etc.
Can you find your product or similar products easily on Amazon or Google?
@@theecomzone My products can't be that easily found on Amazon or Google. But you can definitely find it. My price is also competitive and cheaper.
@@theecomzone I would love to go deeper into this because I feel like I'm stuck. I'm willing to DM you my site if you're willing to look into it
Ok, no worries. So I should optimise my website and try running ads for my previous products again cuz the metrics are promising?
There can be multiple reasons why your ads are not pulling in sales. The problem is your CPC is less than $1 already so the problem isn't really with your ads. Ofc you can always optimise this and reduce it but overall your ads aren't the biggest issue. Next is your website, you had a 3% ATC rate but 0% purchasing, there's a big drop off here and you should also try looking at improving your product page to increase your ATC rate. If you don't mind I can take a look at your website for you and give you some quick pointers. You can also watch my other videos regarding website optimisation.
I need help with my Ads! I ran two Advantage+ campaigns at $25 per day each. Here are my stats:
CPM: $3.49 and $3.59
CPC: $0.48 and $0.19
CTR: 0.72% and 1.89%
CPA: N/A
2 Questions:
1. I ran my ads in all my markets (US, Europe, Australia, Canada, etc). Would you suggest focusing on one or two countries at a time?
2. Is it more beneficial to invest more money in a single Ad or spread the money out across multiple ads at a time? For example, $50/day on one ad or $25/day on two ads?
1. Running to all is fine, but I split countries into different adsets within a campaign, all broad just country is different.
2. Spread the money and let Meta find the winners for you. You should be doing $50 a day and like 5 creatives inside, you can even increase it to 10 creatives/different copies.
Your CPC looks fine to me so it might be a website issue, whats your shopify metrics for atc, checkout, purchases.
Do you use or recommend anything like Minea for product and ad research?
I've never used it before as I just rely on scrolling through AliExpress, Amazon, and TikTok/Socials.
I discuss how you can find products in my other videos. As for ad research I use FB ad library or save viral videos on TikTok and Instagram that I can potentially use for my products.
Thanks, great video.
I'm using your method and have found a winning ad and have had a few orders.
The cpm, cpc, and ctr indexes are all at a good level, but the conversion rate on the website is not really good, but still temporarily acceptable. I think the cause is the landing page, so I want to test whether the homepage, collection page, or product page will perform better. There are 3 ways to do this
1. Update the winning adset by duplicating the ad and changing the landing page url
2. Duplicate the adset and change the landing page url
3. Duplicate the campaign and change the landing page url.
Which of these 3 methods should I use? Thank you.
Awesome! Tbf you should just book a 1-to-1 call with me and we can run through everything together. Becoming profitable and learning to scale a business isn't something I can just type out in a comment nor will I want to. There are simply too many factors that affect profitability. You can book a call with me here and we can run through your ad and shopify metrics together: calendly.com/theecomzone/30min. I've already helped several subscribers with these calls and some have already hit $1000 days, so it's worth your time and anybody considering a booking with me.
Ok, let's wait more few days, so that I can gather more information, then will have a meeting to discuss all of them to you.
@@thanhpd56 No problem Thanh. Take your time, although slots are limited so keep that in mind.
Hi bro, i followed you from reddit haha. I just wanna ask a few questions:
1. If we are doing niche store, will customer compare the price of our store with Amazon? Since we sell at higher price, im not sure if that's the factor that make people hesitate to purchase or not.
2. If they buy multiple product from your store, will they get it on the same time? (Maybe each product got different supplier)
Thanks in advance!❤
Welcome to the channel bro, glad you checked me out. I answer these questions in my other videos but yes sadly customers can compare your items on Amazon, so that's why you want to be the first to sell items and build a brand so people feel like they're buying from a brand. You're also selling to people who are impulse buyers if you're running Meta Ads.
2. I talk about this in my recent AliExpress video, check it out and the one about AliExpress vs 3PL.
Ive noticed you use only meta ads, have you explored tiktok ads? Or do you primarily use meta due to your ongoing success and the additional workload of managing tiktok ads might be too much. Id love to know, Im still starting out but I was thinking of focusing on either meta or tiktok ads then branching out once Ive narrowed down on successful campaigns on either platform.
I've explored TikTok ads and tbh they don't work that great with my niche, my products are pretty saturated on there IMO and I don't have enough video creatives to constantly keep updating them. Meta ads are pretty much automated now that they introduced Dynamic Carousel Ads. They pick winning products and scale them for me, all I have to do is keep adding new products to my store. Any winning products I scale in another adset.
You should try both and see what works best for your niche and video creatives. But understanding the metrics is pretty similar to one another: cpm, ctr, cpc, cpa, video metrics, etc.
I understand. I did a quick google of the dynamic carousel ads and they say they promote your entire product catalog, am I right to assume you have to upload pics/creatives of your products for meta to optimize and promote? Additionally, with you selling a variety of items, I imagine carousel ads do best for you since I believe you said you have over 2k+ products. Thanks for the quick response!@@theecomzone
So for the dynamic carousel ads, do you have to manually upload images/videos of new products so meta can continously optimize the creatives that perform the best? Or it has the catalog from your website and advertises them that way? I am currently still looking through the products within my niche, am having a bit of trouble decided on what to market. Thanks for the response!@@theecomzone
Thanks for the quick response! When you say meta's carousel ads pick winning products for you and all you have to do is add products to your store, does the backend somehow keep track of your catalog and just optimize ads towards the products that perform the best? or do you upload your own creatives (vids/imgs) for each product in your catalog and just let meta do its thing?
@@robotkiller987 totally automated you just need to make sure you've set your filters up correctly on your product sets in the catalogue section on Meta. I'm going to film a video tonight on this as it's probably the easiest thing to set up. You just need a number of products within a niche
Thanks again for this golden content❤. I have a question, currently I am looking for reliable suppliers on AE is this a good message : Hi there, my name is ...and I am an owner of a dropshipping store, thinking to add this product to my store. How long are ur usual shipping times to Germany and to the US. Do u send in neutral plain packaging? Currently I am building a brand focusing on.... that's why I am looking for reliable suppliers, to ensure satisfied customers. 😊 . // 🤔 is this good or would recommend a more professional approach
Yup that's perfect, I'm quite casual with my approach too. Check out my recent AliExpress videos as I actually share the message I send as well as questions to ask your suppliers. Glad you find my content golden, it's what I'm aiming for!
@@theecomzone thank you bro u are a huge motivation 🤜
@@cagriecom You're welcome! Good luck with your journey dude
YT keeps deleting my comment......
Weird, they're not coming through for me either. Try creating another account?