History has shown that the only people who lose their jobs when games fail are the people who have no say on the decisions... not the people in management who drive the company and franchises into the ground. Unfortunately I can't see things changing until it is too late, even for them
I hate to break it to you but some people that get fired shouldn’t have been there to begin with. Not saying that’s the case for everyone but yeah. Even if directors or decision makers were fired they’d get another job somewhere else anyways.
When you get a burger at mcdonalds and its not cooked properly whos at fault, the manager or the one who cooked the burger? Likewise, if i think the price of the meal is outrageous whos fault is that, the guy working at mcdonalds or the ceo? Everyone in a company has responsibility, when a bad game comes out theres a variety of people at fault. Blaming management exclusively is foolish and will never yield the desired outcome. When the game runs poorly, or has bad animations, or bad voice acting, or bad conversation to conversation idle dialogue, thats not a ceo issue, thats the issue of the team who made that part of the product.
@@stephenmisener1659 I disagree: a game running poorly, bad animations, bad voice acting etc can just as well be a CEO issue, when that CEO decides that it's cheaper to fire all the competent creators and replace them with people who lack creativity. And that looks like what we're seeing over at games studios like Ubisoft: the competent creators that made the hugely successful games have all left or have been fired and what's left is people who can only make cookie-cutter games because they lack creativity and vision.
Ubisoft don't understand the concept of consumer confidence. Very few people still have confidence in Ubisoft. Only thing about them that you can be confident about is that their games will drop in price like a block of concrete in water shortly after launch.
I went from playing them at launch, to waiting for patches, to waiting for early sales, to waiting for massive sales, to not even bothering lol same for EA/2K/Bethesda/etc. their slop amd greed are outrageous
Problem with this statement is plenty of people are confident in Ubisoft still because they still continue to show time and time again they have extremely talented devs. In spite of all the exec greedy decisions, the games they actually give a damn about and put effort in are almost always fire. The thing is tho, there’s just the weird anti-ubisoft thing going on now. So even their best slept-on games like AC Unity/Syndicate, Watch Dogs, the rpg AC installments, SW Outlaws and AC Shadows all got ragged on for stupid and hypocritical reasons. It’s literally just *fun* to trash them and to watch them crash and burn, as Luke says in the video, a lot of people dont really care about how good their games actually are. It’s just fun to dog them really. Buy their games because they actually like them and still dog them lol. Ubisoft is in a very unique position, with their “fanbase”. People talk about Ubisoft like it’s 1 singular person or something. It’s really weird how yall think about it.
@@LimmeLimbo I used to love ubisoft like you do. You act like it's random hate for fun.. let's start with the fact ubisoft is known for the constant "bait and switch" with outrageously exaggerated trailers compared to actual products so people feel ripped off and lied to. AC and far cry have adopted mind numbing gaming loops and have become more and more predatory, SW outlaws was not a good game 5 or 6/10 at best, Watch dogs is a 6 or 7/10, avatar was a 6 or 7. skull and bones is a 4 or 5. Prince of Persia was pretty good maybe a 7.5 or 8 what they did to rainbow six and Tom Clancy is offensive to what they were in terms of gaming history. They turned them both into jokes. their NFT projects are also a slap in the face of consumers. they have fallen off and turned into something unrecognizable EA, 2K, Ubisoft and Bethesda among many other well established teams are no longer making great games to the same standard and instead have turned their games into gambling simulators or store fronts to manipulate their players (a lot of which are children) and extract most amount of money possible. but yes keep gaslighting like it's people just having fun trashing them and watching them crash and burn as if they haven't done many things to deserve it
@@aNINETIEZkid100% agree with you and you didnt even mention how shitty they treat their employees like s.a. and more. It is really not just hating for the fun of hating them,there is a reson behind it. And people who gaslight themselfe into thinking they still have good games (yeah from 10 years ago) or the prince of persia game i give them that,but it also makes me thing they just turned 16 and are playing their first games at all so they have no comparison to what good games are 🤣 Most ubisoft games turned into boring time wasting slop games with mxt shops.
@@LimmeLimbo It's weird how you ignored all the bad Ubisoft has done this year and try to point the finger at us for having valid criticisms. They even managed to make a whole country hate them.
The Ubisoft now is no longer the Ubisoft that made the original Assassin's Creed Trilogy and Bllack Flag. Most of the devs and people behind those games have left the company. You can even tell from the character animations and cutscenes, which is sometimes worse than the original games.
@@ussliberty109 Ah I see.. a bit confusing though considering trilogy would normally mean 2 seperate games.. but I gotchu... Makes me realise I kind of forgot about AC3.. really should replay it
@@magnumopus1403modern assassin's creed games have been objectively worse than the older ones, Unity came out a buggy mess, Rogue was relegated to a dying console, Syndicate wasn't as interesting as they expected, Origins seemed to turn it around but from then Odissey was lacklustre, Valhalla was boring, and Shadows seems to be going on the same path, specially with how people have turned on it for the inclusion of Yasuke
It’s weird that the Ubisoft formula is universally seen as bland, uninspired, repetitive - yet so many developers fall back to it and we get almost copy-pasted open world first person shooters year after year, Far Cry 6, Dying Light 2, now STALKER 2, it’s extremely disappointing. All of these games had grip and substance in their predecessors. These days, they’re almost hollowed out.
Never forget Satoru Iwata; the Wii U launched and performed so poorly that he and all the executives publicly apologised and all of them took immediate pay cuts, then went back to work.
Everytime I try to show sympathy towards Ubisoft, I’m immediately reminded of how insufferable their launcher app is and how no offline mode is available on it unless you tweak some notepad files.
People like Yves Guillemot need to learn to just step down and let someone else take over that can put a breath of fresh air into the company. Him and Todd Howard are so out of touch with their consumer base. It's honestly insane investors aren't calling for them to get out of the business.
in a recent podcast episode, Fritz Schneider from German Gaming magazine Gamestar said it best. He said Ubisoft open worlds, even when they work fine on a technical level, feel like a joke because they never ask the question "why?" in their designs. He then goes on to describe two moments from playing Star Wars Outlaws. On one occasion he was talking to some crime syndicate guy who gave him some information. He was meeting him at a small settlement that had two or three buildings, and they were standing a bit away from those buildings. Suddenly the informant says something like "not here, we don't know who's listening", as if they were meeting at the bazar of Mos Eisley. On another occasion, one of the three keycards to the local syndicate's treasure vault was just lying on a box that was standing around in the open. It makes total sense that the local crime syndicate would put the keys to their treasure vault on some random box, totally nothing wrong with that. Desings like these make the world feel shallow, no matter how good they are performance wise, and even if the moment to moment gameplay is good.
Triple A game companies have lost their passion for making great games. Their only incentive now is infinite financial growth. The only reason a Star Wars game was made is because "Star Wars" is supposed to sell. They're not making the game for us, or even Star Wars fans, they're making a game using a popular IP, to line their own pockets. I feel for game devs at previously prestigious triple A companies, because I can't imagine turning out slop for the top brass' bottom line is what they thought they signed up for.
It's quite ironic how Ubisoft helped popularize open world games with AC2 and Far Cry 3 back in the day, yet now, their mediocre copy and paste open world "formula" is their downfall. Ubisoft failed to innovate properly.
This happens if the leaders have no feelings for games and are "experts" in maximizing profit only. Games, cars, products makes no difference. Ubisoft neeeds soul again like in the past.
Market failure is a feature, not a bug. Losses are critical signals by consumers letting firms know what they don't want, which is just as important as what they do want. "Creative destruction" working its magic.
The fact that they were going to release AC:Shadows nearly TWO MONTHS AGO, says all you need to know. They wanted to milk your wallets for a less than subpar game. Star wars:outlaws needed the same treatment, but ubi thought it was "good enough" for the public
What's unfortunate here is that the execs who made all these terrible decisions are gonna go out with a golden parachute while the ground floor developers are the ones getting hit with layoffs if Ubisoft finally goes bankrupt
@@akmal94ibrahim Irrelevant to them. They literally dont give a single solitary f* about the actual devs who made all the good games they grew up with and workers being fired. Even if the execs and leadership of the company get off scott-free(because they will, lol, they almost always do). Bad company go boom. Thats all that matters lol. And they’re still so stupid to really think that would fix whatever issues they had with the company in the first place. Ive always said its really weird how these people view Ubisoft. They look at the whole company like it’s just one person.
@@LimmeLimbo It's cos gamers know fuck all about the game industry, it's a human element to get mad and throw a fit over things you know nothing about. The "gamers should get used to not owning games." slogan being regurgitated by every top comment is a demonstration of that.
Or, they know what they are doing and intend to leave with a big bonus after reducing the price of the company so that a c[hinese] company can purchase them. While blaming "the west" for all the choices that conveniently reduced the price
You can go back as far as Assassin's Creed Unity when they said the same about releasing broken games and they being in need of more development time. It's Ubisoft, they never learn.
Tbh, I think Ubisoft is failing because they don't know what people actually want or refuse to give people what they want. People who wanted an Assassin's Creed game in Japan obviously just wanted standard Assassin's Creed but there is a cool ninja guy that is grounded but still cool as Ryu Hayabusa. Watch Dogs Legion killed an entire franchise because it was a spinoff game treated as a mainline game. They do not use Rayman EVER. Star Wars Outlaws was a game that should've benefitted from being able to play as the cool looking muscle droid or any other character you want. And NOBODY WANTED an Avatar game.
Nevermind the fact that you usually have to download a hefty day one patch for both digital and physical games to run optimally so it's not like being offline is of any benefit. PC even has to download driver updates for different hardware to run new games efficiently. I will say that I miss the manuals that used to come with physical games.
With the amount of developers they have, they could have EASILY spent the last decade making tons of games from every IP they own like Splinter Cell. There are so many possible spin-offs and sequels for games which have genuine fans but instead they throw money at like 2-3 IPs which people are bored of, and they don’t even experiment at all. They deserve to crash, it’s clear that they care about bringing safe profits rather than create games, and they aren’t needed in the future of the gaming industry.
@@BARDI77 Studios from France, Canada, US, UK, Italy have most of the better/bigger studios with alot of small studios releasing mixed games. The talent is obviously there since Quebec (with a splinter team) made prince of persia We honestly don't need every game to be bloated open world or large blockbuster titles, they should make smaller linear games with their 100 team studios. Like Ubi Singapore was a support studio for previous AC games suddenly tasked with making a live service game... something that've never really done before, they could've just made a small linear game based on an established IP for experience. 🤷♂
@@Simp_Supreme yes prince of persia was a good game but you have like 5-10 at best mediocre games from the same companie, I know its easy to blame everything on the management but Its posible that there is people that is not competent enough for their jobs
@@BARDI77it constantly amazes me this opinion exists. Has a company-wide issue EVER been because every single worker was just incompetent instead of something structural. We're going on a few hundred years of modern industrial capitalism at this point, I think we can probably assume that it's not "the massive industry behemoth only hires stupid dumb people" because it's never been that before.
@@raspberrymilkshake5782 I would love to say you are right but its hard to belive that companies are following the ideas of modern industrial capitalism when they lack the most basic of common sense, we live on a world where on the last months we got the most disliked trailer for a disney movie and concord, the game that sonny though it will be the next big thing. companies are really out of touch with reallity
Ubisoft did this to themselves. The company culture changed and they began making safe games. They stopped taking risks they stopped doing daring things and this led them near ruin. We all remember when we first played far cry 3 and were blown away by its concept. Playing as man who is slowly becoming a psychopathic killer. And a villain who will never be forgotten. Compare that to star wars outlaws and how safe this game is. Even though you are an outlaw you can't do anything an outlaw would do. Ubisoft used to innovate amd create new things we all remember the division 1 and the dark zone. We all remember black flag and the naval combat. They always made new interesting things with super compelling stories. But look at them now, a hollow shell of the company we knew and loved.
I’ve always hated the trailers Ubisoft does. I’ll always remember the reveal “gameplay” trailer for Rainbow Six Siege. Looked so cool. Then the game came out.
I watched an interview with a Stellar Blade developer, and I guess he was asked off-camera what he thought of their game. He said, and I'm paraphrasing: "game is not ready. Can we do it all over again? It needs more work." This was LITERALLY in one of their developer videos on the PlayStation channel. That is not something you say about your game a few days before launch! And that's why I eff with Shift Up, because even though they delivered a great game, they (at least that developer) were not satisfied, meaning they want to strive for greatness and keep getting better. It was a very humble, down-to-earth and honest response. Meanwhile at poo-be-soft: sToP bEiNg MeAn To OuR dEvElOpErS bEcAuSe ThEy DiD a VeWy VeWy FaNtAbUwOuS jOoOoOoOob 😭😭😭😭😭
If you put "future" and "Ubisoft" in a calculator, it gives you "null" as a result. As an ex ubisoft fan, im glad about the demise of the company, it is corrupted all they way to the devs. Its just that there are less corrupted devs than top heads. Thrust me, i worked in a company that is just "ok" and yet we had the same problem.
Like you Assassin's Creed 2 was my jam. I LOVED the game to death. No other AC game compares to this day. Sad to see the state of Ubisoft but they did it to themselves.
The pedestal people sit AC2 on is honestly ridiculous. It’s literally barely better than AC1, nothing about it “still holds up to this day” any more than the other outdated games from its era. You can have whatever opinions and preferences you want but people who are just blinded by nostalgia and say things like old, clunky, empty and limited(mechanically) games are better than the ones that dropped recently are just delusional to me. Unity/Syndicate and AC Shadows have the best AC gameplay in the whole franchise. Objectively.
@@Masterpain33Word. I liked Valhalla too, but the unnecessarily long main story and lack of NG+ kept me from playing it like I played Odyssey and Origins
Yea but in France, the application of the law is, let's put it mildly, variable. Even massive scandals are simply ignored by the judges and authorities, and they get away with basically anything. The legal ecosystem, if Ubi Soft manages to escape international scrutiny, is very favourable to this kind of madness in France. This is not the USA where even influential CEOs are (mostly) not above the law.
How Ubisoft Could Improve Their Major Franchises: Far Cry: Return to strong villain-driven narratives and player freedom. Far Cry 5's forced story progression and Far Cry 6's tonal shifts held them back. Also, bring back Far Cry 5's combat improvements. Rainbow Six Siege: Focus on community feedback for balancing and consider moving away from the esports-centered narrative. Better playtesting for major updates would help stability. Watch Dogs: The series needs a clearer identity - whether that's serious storytelling or satirical action. The gameplay fundamentals are solid, but the narrative direction needs focus. Assassin's Creed: The series would benefit from a fresh trilogy with: Single creative director with full narrative control Dedicated historical research team Return to grounded historical fiction Focus on the core assassin experience without supernatural elements Cohesive story that carries across all three games Similar to God of War's 2018 reinvention, AC needs to remember what made it special while modernizing thoughtfully.
While I agree with your points, I do need to point out that AC was never without supernatural elements. The apple of eden was Isu artifact that gave the wielder the ability to mind control the masses.
Somehow making sequels to PS2 adventure games takes 16+ years these days. I think Ubisoft really do be trying to make Beyond Good and Evil 2 a live service single player game like their other games, but they don't care enough about the IP itself to make it be developed like any other game (that doesn't take 16+ years to develop)
I understand the impulse but giving Ubisoft credit for not releasing a buggy mess is kinda like giving me an award for not robbing a bank. It was at one point considered just the done thing
Idk when your talking about, games have had bugs in them for a long long time. I’ll always remember what programers say, you’ll see things that don’t work and they are supposed to and go “why?”, and then you’ll see things that DO work and ARENT supposed to and you’ll go “WHY?!?” A lot of these problems that people find in post game launch are because of a lot of elements that are not predictable. Now some companies are just incompetent and some others make games that have so much in it that the things mess with eachother in ways that well they wouldn’t know until people play the game. Bugs are the things I don’t care about because they can always be fixed, I care more about the actual writing and gameplay of games because that is what matters the most
@@BraveSirRobbinn I like how lazy people have become that Luke even added a timestamp so they can skip everything, but no, these entitled viewers still find ways to complain about something that shouldn't be complained about in the first place.
See, there’s a feature on UA-cam called time stamps. With time stamps, you can skip the parts you don’t want to see to get to those you do want to see. I’d recommend using these chapters to skip the parts that you don’t like. Cool thought
They’ve gone downhill for so long after 2013 that Ubisoft can shut down the next day, I wouldn’t shed a tear, dude. I have the Ezio collection and Black flag. I can die a happy man.
I'd feel bad for all the talented people without a job.. but in terms of the company's contribution to the gaming world, I would actually prefer if Ubisoft was shut down
I swear Ubisoft wants to make Assasin's creed in fantasy setting so badly, why just not to make spinoff like that? Set in DnD or something and see how people like it.
What makes me sad is that game was a goty contender while it was still far from perfect. I did enjoy it, but there were so many elements that could have been adjusted or improved or added depth to and it MIGHT HAVE taken over EVEN rdr2 and god of war. But no, they couldn't add few months of development, expand the team working on it and provide consistent updates based on feedback. And now that Ubisoft is likely to get bought out, I highly doubt any company would be willing to put there effort to remaster it
@@kanglongshankz3313 unsure if you meant odyssey as their downfall story can be compared to Odyssey, or that their type of game design is now Odyssey-like, but in either the case, games just get worse and worse with every new release. I recently played their AC Mirage and last year AC Valhalla and my god, those were insufferable. They both have nothing on Odyssey, it's all just getting worse and worse at this point
I remember back in 2010's Ubisoft was just narrowly able to escape a hostile takeover by French Media company, Vivendi. It was good news that they survived at the time, given the games we got in the following years. But if they took another swing at Ubisoft now, they'd be doing them a favour. It's honesty *wild* the heights from which Ubisoft has fallen.
I think ubisofts problem is their preproduction cdpr did witcher 3 so well because they wrote good missions and story and then developed extremely close to the previs. Even cyberpunk which launched abysmally was and is well written they had a good idea and under estimated development. Ubisoft feel like it's more write the mane quest and develop that then try and fill it with everything you can before release.
The problem with the "tank the stock" conspiracy is that if the Guilimonts really want to remain in control it's in their best interest to steer the company in the right direction. Why appear incompetent if you want to keep your job?
As a kid Assassin's Creed was my favourite franchise, the story and characters were amazing and the worlds were top notch, with the standout for me being the database entries, those entries forming my notes for my secondary school history classes. I never cared when Ubisoft transformed the series into an an RPG, AC Origins was amazing, I loved Bayek and Aya, and the fact we did not get a trilogy based on either of them was a huge loss. With Odyssey I started to lose my love for the franchise, to me Odyssey could best be described as The Division with an AC skin on it. The stories and characters were boring you had the father of philosophy and at no point in meaningful, deep conversation on ethics etc. On top of that was the microtransactions yes Origins had them I don't how but I ignored tem in that game but with Odyssey I could not ignore, the second you are charging money for XP boosts is proof your game is not worth playing. On top of that was the laziness of Kassandra and Alexios, a game as big as this you could have done similar to RE2 have one playthrough from Kassandra's perspective as the hero then play Alexios as Deimos and then switch them for a 3rd and 4th playthrough this lack of innovation is what is killing them. No further proof, of this was Valhalla I finished that game due to sunken cost fallacy, it was boring too big and forgettable. It finally clicked the franchise was dead when Hades & Ghost of Tsushima, both got and won, more awards than a mainline AC entry. Two brand new IPs, one of them an indie, got more critical acclaim than an AC game solidifying to me that this franchise was dying.
I agree Origins was a great game at first with its RPG mechanics to me and it worked for that game specifically for me only cuz your the first Assassin ever so it makes sense why you needed to build those skills up or something. Once Odyssey happened that’s when the series got worse for me
As with almost all long-running franchises, Assassin's Creed suffers from diminishing returns. There comes a point where "everything has been done" and the gameplay reaches its sweet spot and it's very hard to go beyond that. Which is why some AC games tried different game mechanics and either weren't as successful as others, or were an obvious outlier, like the still popular AC: Black Flag.
I’d like them to try the Ezio approach where they just stick to a single protagonist for a couple of games and make them as memorable as possible. If differing gameplay mechanics are done to death at this point then they should amp up their narrative again like they used to.
I’m one of the few that actually likes outlaws. I got it after all the updates but overall I’m having a pretty fun time with it yeah of course it could be better but it seems like 90% of the games that come out can be better.
10:10 I mean. Just look at the way people have talked about AC for a decade. When you have a whole community that isn't just accepting the degradation of the series but even praising it. And making every single game outsell the last. The probably thought they could literally do no wrong. The actual real problem is in large part. This attitude still exists in the AC community. Where ubisoft can legitimately do no wrong.
10:00 They don't know anything about brand and brand recognizability. To add here would be the settlers. I am a big Settlers Fan and I am still massively pissed off how they handled it. Not only did they, two times now, not make a settlers game that was in development, but changed them so much in development that it was one time a Moba (champions of anteria) and last year a trash RTS (settlers new allies). They had also the Creator Volker Wertich in the dev team and Ubisoft just didn't want to hear from him how a settlers game should be made. So he left and the Game failed hard. Fortunately, he has founded his own studio and is working on his own game, pioneers of pagonia, that is a real settlers game. They destroyed the whole Settlers brand that was a one of the first big PC Strategy games.
The AC II music in the background legitimately made me cry. God i love that game and that level of quality so much.. its truly depressing what we lost along the way.
Usually when a healthy company goes in steep decline it's because they have been taken over by some greedy suits that have no idea of the core business of the company and are only interested in short term profit, but in Ubisoft's case it's the same people that also made the company great in the first place. I don't understand how you can drive a healthy and profitable company against the wall so hard. Also, their strategy to focus almost exclusively on Assassin's Creed in the next years is completely insane. I'm not an economy expert but even I know it's a bad idea to put all your eggs in one basket. I have zero confidence in Ubisoft at this point. Right now there seems to be an epidemic among once great developers/publishers where they are completely ruining their business or at least their reputation. Luckily there are other to pick up the slack. It's just sad for all the great IP's.
i think the only reason why skull and bones was green-lit for a season 2 is the same reason why they didnt scratch it: its probably a contractual obligation forcing them to keep the game running for a set period of time.
What Ubisoft need is a change in direction of their future in making games, which should come with a change in leadership without the same guy whos been in charge foreve
@@GoldenBoy.17 Yeah I totally get that. I guess I was just trying to say that in the grand scheme of things, Ubisoft has had a positive impact on my life.
Honestly I’m just happy to see that it’s clear that Ubisoft has become slightly more self aware about this. That they really do need to change and I’m curious how they’ll do it
@@shawnamiller191 He was a retainer though and retainer armor is incredibly similar. Like moving him from a retainer to a samurai technically speaking makes him less important historically butttt would make it more fun. A retainer being a daymio's onterage, comparable to a kings adviserors and court etc, they don't see combat, don't do a whole lot, some of them are probably Jesters but politically there really important. But playing that wouldn't be very fun, so making him a samurai isn't a big deal as I see it. I mean the franchise is based on a much bigger historical tweak, a contionus war between assassin's and templars throughout history.
Giving Ubisoft credit for delaying the game is a wild take. They either delayed because they knew it being broken would make it a bigger disaster than it already will be OR they delayed it in the hopes that the controversy would die down. Credit? Thats like giving credit to a guy who finally showed up after a week because you told him he would be fired if he didn't. Employee of the month material. So dumb
_"They either delayed because they knew it being broken would make it a bigger disaster than it already will be OR they delayed it in the hopes that the controversy would die down."_ Or it will be really good like AC Origins & AC Odyssey but Ubsisoft wanted to polish it because they need a W
It’s wild how cynical people are whenever Ubisoft is the topic of discussion lol. Delays have always been signs of a good thing in game development, always. Whenever we got them, we always knew to expect better than whatever we just saw in a trailer. CDPR for example would have benefited from it with their last hot trash release. But for some reason, when Ubisoft delays a game for polish you don’t think it’s deserving of any credit lol. Your analogy dont even apply because they still didn’t have to delay the game, they’re still releasing NFT games bro. The execs obviously dont care. They don’t *have* to listen to you. It’s clear random opinions like yours on the internet in some comment section dont affect their decision making. As Luke said, it’s probably intentional for the buy-out. It’s like, to you people, hard working developers just dont exist in that company. At all. Yall just want to see the company and everyone in it crash and burn. The game being delayed is a good thing because it means at least SOMEONE in there is listening. There’s at least someone with power in there who want to see some good games be made. But u people arent interested in seeing that, just damn trying to get our childhood company back to its roots without all the greedy bs, just creative ideas. You’d rather the company and everyone in it was just greedy and lazy because it would make crucifying them easier and more justifiable.
I still hate the fact, that Ubisoft puts a "2" into Beyond Good and Evil, but makes it is supposed to be a PREquel, which would need a "0" in front of it. And the ending of the original is still way open and screams for a sequel.
Why is it that corporations and governments are SO out of touch with the general public/consumers/voters? Like for real. It seems like across the board in every industry, in politics, in gaming and cinema, everyone in charge just fundamentally don't understand what people actually want. I can understand corporate and political greed and the gap between the rich elites and everyone else, but in a time where businesses are trying to make as much money as possible and politicians are trying to get as many votes as possible, why can they not appeal to what people actually want and listen to what they say, instead of trying to cater to the smallest minority and shareholders and using fear tactics. It's like they don't want to address problems and don't want people to actually like them, even though that would get them more money and support
@johnneville403 It seems like they appeal to the lowest common denominator, what they think is cool and trendy, not what actually matters and what people value, just to get votes and sales, despite negative public opinion. You look at the Marvelisation of movies, the Fortniting of games, the nationalist populism, the appeal to grand themes and constructs instead of making things functional and high quality
Shadows may be more polished, but there's still one giant dent in it. "Gamers need to get used to not owning their games." I dont care how good Shadows is, Ubisoft will NOT be getting any more money from me.
@@utkarshvishwakarma3590the text is pretty much the same on GOG, but at least they won't hinder fans to use their DRM free version to mod it to work again. If the publisher don't patch it up to work without servers, before they leave the game.
Bethesda is dead to me, completely. I'll give them a chance to regain some trust with the second game after Todd retired. Then I will - perhaps - read a critique of a game they made, preferably the definitive edition. The fact that they release patches as soon as fan projects are released has bugged me for too long. In addition to their shitty visions of what "fun" is, no, thanks. BUT: Thanks for taking me into the assassin's business. I played AC in 2008 on PS3 for a few levels, put it to rest and just started again with Origins thanks to YOUR superb crtitique. So I have hundreds, if not a thousand hrs. of "business" coming.
I disagree that rushing the games out with glitches is the major issue. These games are failing at the design stage as they're not offering anything new. Just bland sandboxes filled with bland characters in bland stories that you don't get invested in. Shadows will flop as it does nothing new.
They are just lazy to do proper research, QA and just want to release games as quick as possible. IIRC, GR Wildlands took nearly a decade of work and rework before they release it, and even then it was still buggy but at least it was a success and still one of the best open-world game they have, The Division 1 is great as well but whatever happened to the guys that were behind those projects? Did they get fired or left because of what Ubi was becoming.
Ubisoft's only saving grace IPs are AC, FC and R6, yet they still somehow manage to make each new one, each new update so much worse than before. Their downfall will be studied for years to come.
Lowkey I think Luke is right about his conspiracy theory. It’s either that or the Guillemot family is impossibly tone deaf. I’ve heard some really shady and greedy things about Tencent that would put the Guillemot family to shame, but I guess we’ll have to see. My only investment with Ubisoft atp is Assassin’s Creed
I'm not sure if the government will allow a complete buy out. As for Tencent, they are s company that cares primarily about money. If they invest in a company that's already earnings lots of money they can't be bothered to intervene, but if the company is losing money they will make sure to milk as much potential money out of it as possible
Luke, the problem with Ubisoft stems from the greater problems within the industry. Every major company being beholden to their all powerful investors that believe infinite wealth and growth is possible. Appeasing investors is why companies are laying off whole console/PC dev teams but not touching the mobile devs. Appeasing investors is why we went from a horse armor DLC(microtransaction) to the insane macrotransactions we have today. I truly miss the Ubisoft of old and I wish we could go back, but that won't happen under current leadership and definitely wouldn't happen under Tencent. If Tencent gets full aquistion, then Ubisoft will turn into the world's largest private mobile game/ripoff(asset flipping) game making studio.
I wonder how the trade war with china will come into play here. France would be nuts if they allowed a chinese company to buy one of europe’s largest software houses, specially when europe is already far behind the US and china in this regard
I have a friend working at a branch of Ubisoft which is responsible for a lot of NFT games released out there. After years of failed development for Skulls and Bones, the executives decided to shove this IP down the throat of this branch. And when it inevitably failed, the branch is the one taking the blame. They do not have their voices in any of these decisions, they simply try to get by the days doing their jobs while the C-levels are hoarding the money for themselves.
It certainly doesn't help, as this adds to the 'not owning your games', Ubisoft slobs, that they need to say that gamers wants "super polished" games ...
What rock have you been sleeping under this year? Tripple A wise we got Astro bot, space marine 2 (technically double a but it's great), dragons dogma 2, Hellblade 2, Indian Jones and the Great Circle, Marvel fucking rivals, and Black Myth: Wukong. Also, Helldivers 2 added the illuminate like, unless your definition of virtual signaling and DEI is "eww, women and minorities" I literally cannot see how you came to the conclusion with Tripple A games or heck gaming as a whole.
Ya I mostly agree with your assessment - I think the biggest problem with Ubisoft is its full-scale investment into DEI / ESG / woche agenda nonsense with feminism, alphabet degeneracy, and virtue signaling (ie. Yasuke) - if Tencent can come in and kick outthe Guillemot leadership, put normal people in charge and get the big franchises back onto a normal track, that will help a lot. Ubisoft just does so much wrong and needs so many changes..
It's interesting to me, in that new clip of Yasuke battle clip, just HOW SIMILAR the UI is to that of Ghost of Tsushima. I mean the bottom left corner in particular looks IDENTICAL to GoT. It's sad how much Ubisoft has fallen. I remember the good days of old when Ubisoft through Assassin's Creed SET the industry standard, they WERE the standard. Now, all they do is follow trends set by better studios and companies.
Thank you for including the corporate background! This is the stuff I always have questions about but is never covered. Will be very interesting to see if Tencel do buy more shares in the end and at what price.
@ApsmneShsbshu I'm sure you're right. I also think the game has some potential. I've just never seen a company ignore their own reputation like this before, could be hard to overcome but I guess we'll see.
Ubisoft was my favorite back in the day. SplinterCell Chaos theory, Rainbow 6 vegas, ghost recon, far cry 2 were and still are some of my favorite games. As I get older I am really starting to see the whole "you either die a hero or live long enough to become the villan" really play out in a lot of areas.
I'm at the point where I just don't care about games anymore. I see announcements, I see trailers come out, and I can't get excited. Because 9 times out of 10 it's either going to be a game that's broken or marred in controversy over the self insert politics ir because of greedy/bullshit game mechanics. The only game I have mustered a shred of anticipation for is Crimson Desert, and even then it's a a cautiously optimistic type of anticipation. I'm in my 30s now, I ain't got the time or energy to be angry over videos game or movies. When a gamee flops, which seems to be inching closer to the norm for games nowadays, I just shrug my shoulders and continue to enjoy the classic collection on PSN. Greed and politics have ruined gaming for me, just as it's ruined most movies and television
Ubisoft gonna start putting "no criticism" clauses in contracts now so that when Luke cashes that Star Wars Outlaws check he loses the right to criticize the company.
Putting in Nobunaga's pet is one thing, but mistaking Chinese Architecture for Japanese Architecture, mixing up plants like selling Persimmon fruits in Spring then having blooming Sakura during rice harvest is another. Even one of their released gameplay videos show Nobunaga's pet using the Naginata like a Guandao despite the fact that both weapons are used differently (Shogun portrayed Naginata combat well). Also, who can never forget the One-legged Torii debacle where the game collectible depicted a One Legged Torii despite there is an actual One-Legged Torii that is kept as a war memorial. Ubishit is releasing Shadows for Black History Month in order to protect Nobunaga's pet from criticism. Let's say Shadows sell well, if it does, it will only delay the inevitable. This game wouldn't save Ubishit from the mess they entered into.
Even if shadows ends up being good(I believe it will be) it will be a win but will just slow down what has already being happening for years, i believe new leadership is needed but I don’t know if Tencent are the best candidates when they themselves can be worse than ubi, they better deliver back to back gaming excellence but of course they need hype, i believe for Ac in particular a game that can hype old fans/ new fans/ casual fans is a unity sequel that would be very hype but of course ubi needs the all the good faith they can get first
My brother Japanese people dont like shadow its like disrespecting them and their culture, HOW can you say that Shadow is good? Like brother thats its just wrong 😑
They hating it so much that they even harassing a charity stream and posting hatefull massages to the hosts. Happened to the German Charity Steam "Friendly Fire 10", because Ubisoft was the main sponsor of it. So they are not a bit better with the disrespecting and doing far worse things then Ubisoft.
The thing that really confused me this year with Ubisoft is the fact they got more consumer unfriendly because the company wasnt going well. I thought to my self that this is the complet opposite of what they should, but I am just a guy sitting infront of a Computer so what do I know. Now they start beeing more consumer friendly and now my forehat is red of the amount of "I told you so". If they did this a year ago they maybe would be close to threw by now.
I’m still excited for ac shadows I waited a long time for a feudal Japan open world rpg game and I’m not counting ghost I love it but it does the bare minimum ac shadows looks more complex and more varied in gameplay.
Ubisoft is genuinely worth less as a whole than the sum of its parts. They could likely sell off their IP as individual products for more than the Ubisoft brand. Why is this? Because anyone can see the potential in the titles that they own, but there is nobody left that TRUSTS Ubisoft to be good stewards of them.
I actually liked X Defiant, unfortunately Ubisoft doesn't really understand that the more friction you create the less players. Having to use there launcher, having to update every time I want to play, is enough for me to play something else. Same with Epic. I'm just lazy and want all my games in one place.
Hard to understand at times, but failing companies that fold is always better for an industry for new ones to move in which can usher in new unique business
The solution is mind-blowingly simple and Ubisoft only need to do two things for them to thrive again: 1. Get rid of the Live Service model that they have adopted for so long now, and make games singleplayer, story focused instead. And 2. Stop being greedy, get rid of the "get used of not owning your games" mentality, and let us EARN cosmetics etc within the game itself, instead of putting EVERYTHING behind a paywall!! If Ubisoft can do these things, which i personally wouldn't hold my breath that they are going to, then they will get on the good side of all their loyal fans, but i honestly cant see that happening since the greed is really strong at Ubisoft!!!
History has shown that the only people who lose their jobs when games fail are the people who have no say on the decisions... not the people in management who drive the company and franchises into the ground. Unfortunately I can't see things changing until it is too late, even for them
I hate to break it to you but some people that get fired shouldn’t have been there to begin with. Not saying that’s the case for everyone but yeah. Even if directors or decision makers were fired they’d get another job somewhere else anyways.
When you get a burger at mcdonalds and its not cooked properly whos at fault, the manager or the one who cooked the burger? Likewise, if i think the price of the meal is outrageous whos fault is that, the guy working at mcdonalds or the ceo? Everyone in a company has responsibility, when a bad game comes out theres a variety of people at fault. Blaming management exclusively is foolish and will never yield the desired outcome. When the game runs poorly, or has bad animations, or bad voice acting, or bad conversation to conversation idle dialogue, thats not a ceo issue, thats the issue of the team who made that part of the product.
that is every job
@@stephenmisener1659 I disagree: a game running poorly, bad animations, bad voice acting etc can just as well be a CEO issue, when that CEO decides that it's cheaper to fire all the competent creators and replace them with people who lack creativity. And that looks like what we're seeing over at games studios like Ubisoft: the competent creators that made the hugely successful games have all left or have been fired and what's left is people who can only make cookie-cutter games because they lack creativity and vision.
@@tjroelsmawell said
Ubisoft don't understand the concept of consumer confidence. Very few people still have confidence in Ubisoft. Only thing about them that you can be confident about is that their games will drop in price like a block of concrete in water shortly after launch.
I went from playing them at launch, to waiting for patches, to waiting for early sales, to waiting for massive sales, to not even bothering lol
same for EA/2K/Bethesda/etc. their slop amd greed are outrageous
Problem with this statement is plenty of people are confident in Ubisoft still because they still continue to show time and time again they have extremely talented devs. In spite of all the exec greedy decisions, the games they actually give a damn about and put effort in are almost always fire.
The thing is tho, there’s just the weird anti-ubisoft thing going on now. So even their best slept-on games like AC Unity/Syndicate, Watch Dogs, the rpg AC installments, SW Outlaws and AC Shadows all got ragged on for stupid and hypocritical reasons.
It’s literally just *fun* to trash them and to watch them crash and burn, as Luke says in the video, a lot of people dont really care about how good their games actually are. It’s just fun to dog them really. Buy their games because they actually like them and still dog them lol. Ubisoft is in a very unique position, with their “fanbase”.
People talk about Ubisoft like it’s 1 singular person or something. It’s really weird how yall think about it.
@@LimmeLimbo I used to love ubisoft like you do.
You act like it's random hate for fun.. let's start with the fact ubisoft is known for the constant "bait and switch" with outrageously exaggerated trailers compared to actual products so people feel ripped off and lied to.
AC and far cry have adopted mind numbing gaming loops and have become more and more predatory, SW outlaws was not a good game 5 or 6/10 at best, Watch dogs is a 6 or 7/10, avatar was a 6 or 7. skull and bones is a 4 or 5. Prince of Persia was pretty good maybe a 7.5 or 8
what they did to rainbow six and Tom Clancy is offensive to what they were in terms of gaming history. They turned them both into jokes. their NFT projects are also a slap in the face of consumers.
they have fallen off and turned into something unrecognizable
EA, 2K, Ubisoft and Bethesda among many other well established teams are no longer making great games to the same standard and instead have turned their games into gambling simulators or store fronts to manipulate their players (a lot of which are children) and extract most amount of money possible.
but yes keep gaslighting like it's people just having fun trashing them and watching them crash and burn as if they haven't done many things to deserve it
@@aNINETIEZkid100% agree with you and you didnt even mention how shitty they treat their employees like s.a. and more.
It is really not just hating for the fun of hating them,there is a reson behind it.
And people who gaslight themselfe into thinking they still have good games (yeah from 10 years ago) or the prince of persia game i give them that,but it also makes me thing they just turned 16 and are playing their first games at all so they have no comparison to what good games are 🤣
Most ubisoft games turned into boring time wasting slop games with mxt shops.
@@LimmeLimbo It's weird how you ignored all the bad Ubisoft has done this year and try to point the finger at us for having valid criticisms. They even managed to make a whole country hate them.
The Ubisoft now is no longer the Ubisoft that made the original Assassin's Creed Trilogy and Bllack Flag. Most of the devs and people behind those games have left the company. You can even tell from the character animations and cutscenes, which is sometimes worse than the original games.
Did.... Did you just skip AC 1?
u gotta let the nostalgia go my man
@@obiwanshinobi87 "Original trilogy (1, 2, 3) and Black Flag (4)."
@@ussliberty109 Ah I see.. a bit confusing though considering trilogy would normally mean 2 seperate games.. but I gotchu... Makes me realise I kind of forgot about AC3.. really should replay it
@@magnumopus1403modern assassin's creed games have been objectively worse than the older ones, Unity came out a buggy mess, Rogue was relegated to a dying console, Syndicate wasn't as interesting as they expected, Origins seemed to turn it around but from then Odissey was lacklustre, Valhalla was boring, and Shadows seems to be going on the same path, specially with how people have turned on it for the inclusion of Yasuke
It’s weird that the Ubisoft formula is universally seen as bland, uninspired, repetitive - yet so many developers fall back to it and we get almost copy-pasted open world first person shooters year after year, Far Cry 6, Dying Light 2, now STALKER 2, it’s extremely disappointing. All of these games had grip and substance in their predecessors. These days, they’re almost hollowed out.
Never forget Satoru Iwata; the Wii U launched and performed so poorly that he and all the executives publicly apologised and all of them took immediate pay cuts, then went back to work.
This is Ubisoft not Nintendo
@@nyho508I think they mean to say that if more execs did that then the industry would be in better shape
Sony also did this during the PS3 era, the same year as well. This is just Japan's work culture, not a Nintendo thing.
I still love the wii u
Everytime I try to show sympathy towards Ubisoft, I’m immediately reminded of how insufferable their launcher app is and how no offline mode is available on it unless you tweak some notepad files.
And how it randomly forgets the password and asks to re-enter it, but I already forgot so I have to do a recovery again...
Shadows is coming day 1 to steam.
@@ApsmneShsbshu ? Op didn't mention Shadows at all
@@tybraker27 I’m just saying you don’t have to use the launcher anymore
@@ApsmneShsbshu But still running on Connect. So you're really only buying a keycode on Steam.
People like Yves Guillemot need to learn to just step down and let someone else take over that can put a breath of fresh air into the company. Him and Todd Howard are so out of touch with their consumer base. It's honestly insane investors aren't calling for them to get out of the business.
With Ubisoft the investors did call for Yves to set down but he refused and wants to go down with the ship.
@@65firered Those investors have been trying to takeover Ubisoft for years tbf, they've done it to other studios which ended up killing them.
He won't, he's going senile.
Nah he’ll never leave, he only cares about the money
That's what I thought until Todd delivered Indiana Jones.
in a recent podcast episode, Fritz Schneider from German Gaming magazine Gamestar said it best. He said Ubisoft open worlds, even when they work fine on a technical level, feel like a joke because they never ask the question "why?" in their designs. He then goes on to describe two moments from playing Star Wars Outlaws. On one occasion he was talking to some crime syndicate guy who gave him some information. He was meeting him at a small settlement that had two or three buildings, and they were standing a bit away from those buildings. Suddenly the informant says something like "not here, we don't know who's listening", as if they were meeting at the bazar of Mos Eisley. On another occasion, one of the three keycards to the local syndicate's treasure vault was just lying on a box that was standing around in the open. It makes total sense that the local crime syndicate would put the keys to their treasure vault on some random box, totally nothing wrong with that. Desings like these make the world feel shallow, no matter how good they are performance wise, and even if the moment to moment gameplay is good.
Triple A game companies have lost their passion for making great games. Their only incentive now is infinite financial growth. The only reason a Star Wars game was made is because "Star Wars" is supposed to sell. They're not making the game for us, or even Star Wars fans, they're making a game using a popular IP, to line their own pockets.
I feel for game devs at previously prestigious triple A companies, because I can't imagine turning out slop for the top brass' bottom line is what they thought they signed up for.
It's quite ironic how Ubisoft helped popularize open world games with AC2 and Far Cry 3 back in the day, yet now, their mediocre copy and paste open world "formula" is their downfall. Ubisoft failed to innovate properly.
This happens if the leaders have no feelings for games and are "experts" in maximizing profit only. Games, cars, products makes no difference. Ubisoft neeeds soul again like in the past.
Market failure is a feature, not a bug. Losses are critical signals by consumers letting firms know what they don't want, which is just as important as what they do want. "Creative destruction" working its magic.
The fact that they were going to release AC:Shadows nearly TWO MONTHS AGO, says all you need to know. They wanted to milk your wallets for a less than subpar game. Star wars:outlaws needed the same treatment, but ubi thought it was "good enough" for the public
Yeah they realized we demand their games to not be just "polished", but 'super polished'!.. i wonder what that will be..
Fax
Well we should thank the devs for begging them for the extra time, because they are the ones that pushed that the game was no ready
Let's hope that the extra time was enough tho
They dug their own grave. It's now time for them to reap what they sow.
What's unfortunate here is that the execs who made all these terrible decisions are gonna go out with a golden parachute while the ground floor developers are the ones getting hit with layoffs if Ubisoft finally goes bankrupt
@@akmal94ibrahim Irrelevant to them. They literally dont give a single solitary f* about the actual devs who made all the good games they grew up with and workers being fired. Even if the execs and leadership of the company get off scott-free(because they will, lol, they almost always do). Bad company go boom. Thats all that matters lol.
And they’re still so stupid to really think that would fix whatever issues they had with the company in the first place.
Ive always said its really weird how these people view Ubisoft. They look at the whole company like it’s just one person.
@@LimmeLimbo It's cos gamers know fuck all about the game industry, it's a human element to get mad and throw a fit over things you know nothing about.
The "gamers should get used to not owning games." slogan being regurgitated by every top comment is a demonstration of that.
Or, they know what they are doing and intend to leave with a big bonus after reducing the price of the company so that a c[hinese] company can purchase them.
While blaming "the west" for all the choices that conveniently reduced the price
You can go back as far as Assassin's Creed Unity when they said the same about releasing broken games and they being in need of more development time. It's Ubisoft, they never learn.
Tbh, I think Ubisoft is failing because they don't know what people actually want or refuse to give people what they want. People who wanted an Assassin's Creed game in Japan obviously just wanted standard Assassin's Creed but there is a cool ninja guy that is grounded but still cool as Ryu Hayabusa.
Watch Dogs Legion killed an entire franchise because it was a spinoff game treated as a mainline game. They do not use Rayman EVER. Star Wars Outlaws was a game that should've benefitted from being able to play as the cool looking muscle droid or any other character you want. And NOBODY WANTED an Avatar game.
I think people did want an avatar game, just the older one remastered
Also that whole “gamers need to get comfortable to not owning their games” (while taken out of context) quote didn’t help.
Nevermind the fact that you usually have to download a hefty day one patch for both digital and physical games to run optimally so it's not like being offline is of any benefit. PC even has to download driver updates for different hardware to run new games efficiently.
I will say that I miss the manuals that used to come with physical games.
Oh they used Rayman recently, but I think they turned it into a nft game or something.
also the cool ninja guys is disrespecting the japanese culture
With the amount of developers they have, they could have EASILY spent the last decade making tons of games from every IP they own like Splinter Cell. There are so many possible spin-offs and sequels for games which have genuine fans but instead they throw money at like 2-3 IPs which people are bored of, and they don’t even experiment at all.
They deserve to crash, it’s clear that they care about bringing safe profits rather than create games, and they aren’t needed in the future of the gaming industry.
the question I have is from all those developers they have how many have actuall talent?
@@BARDI77 Studios from France, Canada, US, UK, Italy have most of the better/bigger studios with alot of small studios releasing mixed games. The talent is obviously there since Quebec (with a splinter team) made prince of persia
We honestly don't need every game to be bloated open world or large blockbuster titles, they should make smaller linear games with their 100 team studios.
Like Ubi Singapore was a support studio for previous AC games suddenly tasked with making a live service game... something that've never really done before, they could've just made a small linear game based on an established IP for experience. 🤷♂
@@Simp_Supreme yes prince of persia was a good game but you have like 5-10 at best mediocre games from the same companie, I know its easy to blame everything on the management but Its posible that there is people that is not competent enough for their jobs
@@BARDI77it constantly amazes me this opinion exists. Has a company-wide issue EVER been because every single worker was just incompetent instead of something structural. We're going on a few hundred years of modern industrial capitalism at this point, I think we can probably assume that it's not "the massive industry behemoth only hires stupid dumb people" because it's never been that before.
@@raspberrymilkshake5782 I would love to say you are right but its hard to belive that companies are following the ideas of modern industrial capitalism when they lack the most basic of common sense, we live on a world where on the last months we got the most disliked trailer for a disney movie and concord, the game that sonny though it will be the next big thing. companies are really out of touch with reallity
Ubisoft went from "innovating the whole genre of open world" to "looking up a tutorial on youtube how to make a running animation" type development!
Ubisoft has made some beautiful open worlds, but they havent really innovated it have they?
@@hennibsdp9528 imo their open world design peaked with FC3 and 4. Everything else was either on par or below.
Ubisoft did this to themselves.
The company culture changed and they began making safe games. They stopped taking risks they stopped doing daring things and this led them near ruin.
We all remember when we first played far cry 3 and were blown away by its concept. Playing as man who is slowly becoming a psychopathic killer. And a villain who will never be forgotten. Compare that to star wars outlaws and how safe this game is. Even though you are an outlaw you can't do anything an outlaw would do.
Ubisoft used to innovate amd create new things we all remember the division 1 and the dark zone. We all remember black flag and the naval combat. They always made new interesting things with super compelling stories. But look at them now, a hollow shell of the company we knew and loved.
I’ve always hated the trailers Ubisoft does. I’ll always remember the reveal “gameplay” trailer for Rainbow Six Siege. Looked so cool. Then the game came out.
Watch dogs was another major instance
That was 10 years ago. Can you guys move on?
@@ahrzouNah, it was a signed that Ubisoft hype up their games for Day 1 sale only to have those expectations absolutely crushed
@@silverwolf5643 stuck in your narrative then. too bad
@@ahrzouor what? Why should we ignore their past blunders?
I watched an interview with a Stellar Blade developer, and I guess he was asked off-camera what he thought of their game. He said, and I'm paraphrasing: "game is not ready. Can we do it all over again? It needs more work." This was LITERALLY in one of their developer videos on the PlayStation channel. That is not something you say about your game a few days before launch! And that's why I eff with Shift Up, because even though they delivered a great game, they (at least that developer) were not satisfied, meaning they want to strive for greatness and keep getting better. It was a very humble, down-to-earth and honest response.
Meanwhile at poo-be-soft: sToP bEiNg MeAn To OuR dEvElOpErS bEcAuSe ThEy DiD a VeWy VeWy FaNtAbUwOuS jOoOoOoOob 😭😭😭😭😭
i mean stellar blade still wasnt that good of a game tho lol
@@llama6394better than 90% of the new games we got this year.
If you put "future" and "Ubisoft" in a calculator, it gives you "null" as a result. As an ex ubisoft fan, im glad about the demise of the company, it is corrupted all they way to the devs. Its just that there are less corrupted devs than top heads. Thrust me, i worked in a company that is just "ok" and yet we had the same problem.
You can't even input that in a calculator lol. This is fake news.
Like you Assassin's Creed 2 was my jam. I LOVED the game to death. No other AC game compares to this day. Sad to see the state of Ubisoft but they did it to themselves.
That game is truly amazing. It still holds up for the most part. Meaningful progression is important to me and that game has it in spades.
Shame. As someone who played and loved Ac since AC1, Odyssey/Origins were peak
@@Masterpain33 lmao
The pedestal people sit AC2 on is honestly ridiculous. It’s literally barely better than AC1, nothing about it “still holds up to this day” any more than the other outdated games from its era.
You can have whatever opinions and preferences you want but people who are just blinded by nostalgia and say things like old, clunky, empty and limited(mechanically) games are better than the ones that dropped recently are just delusional to me.
Unity/Syndicate and AC Shadows have the best AC gameplay in the whole franchise. Objectively.
@@Masterpain33Word. I liked Valhalla too, but the unnecessarily long main story and lack of NG+ kept me from playing it like I played Odyssey and Origins
Yea but in France, the application of the law is, let's put it mildly, variable. Even massive scandals are simply ignored by the judges and authorities, and they get away with basically anything.
The legal ecosystem, if Ubi Soft manages to escape international scrutiny, is very favourable to this kind of madness in France. This is not the USA where even influential CEOs are (mostly) not above the law.
How Ubisoft Could Improve Their Major Franchises:
Far Cry: Return to strong villain-driven narratives and player freedom. Far Cry 5's forced story progression and Far Cry 6's tonal shifts held them back. Also, bring back Far Cry 5's combat improvements.
Rainbow Six Siege: Focus on community feedback for balancing and consider moving away from the esports-centered narrative. Better playtesting for major updates would help stability.
Watch Dogs: The series needs a clearer identity - whether that's serious storytelling or satirical action. The gameplay fundamentals are solid, but the narrative direction needs focus.
Assassin's Creed: The series would benefit from a fresh trilogy with:
Single creative director with full narrative control
Dedicated historical research team
Return to grounded historical fiction
Focus on the core assassin experience without supernatural elements
Cohesive story that carries across all three games
Similar to God of War's 2018 reinvention, AC needs to remember what made it special while modernizing thoughtfully.
While I agree with your points, I do need to point out that AC was never without supernatural elements. The apple of eden was Isu artifact that gave the wielder the ability to mind control the masses.
@@jacobtucker5719 Yes however there is a difference between a single goofy level in AC:B and it being a core mechanic of Mirage.
@@MusicaX79 Oh hell yeah! Those mechanics were f-ing weird
You think first fighting the pope underneath the Vatican is "grounded"
Somehow making sequels to PS2 adventure games takes 16+ years these days. I think Ubisoft really do be trying to make Beyond Good and Evil 2 a live service single player game like their other games, but they don't care enough about the IP itself to make it be developed like any other game (that doesn't take 16+ years to develop)
I also wished Assasin’s creed did a ww1 era game, lots of spy craft and back alley fights with huge trench warfare sequences.
Always, not also.
Yeah, remember the Syndicate WW1 memory sequence? There was potential there.
@@connorkenney6938what?
I understand the impulse but giving Ubisoft credit for not releasing a buggy mess is kinda like giving me an award for not robbing a bank. It was at one point considered just the done thing
Idk when your talking about, games have had bugs in them for a long long time. I’ll always remember what programers say, you’ll see things that don’t work and they are supposed to and go “why?”, and then you’ll see things that DO work and ARENT supposed to and you’ll go “WHY?!?”
A lot of these problems that people find in post game launch are because of a lot of elements that are not predictable. Now some companies are just incompetent and some others make games that have so much in it that the things mess with eachother in ways that well they wouldn’t know until people play the game. Bugs are the things I don’t care about because they can always be fixed, I care more about the actual writing and gameplay of games because that is what matters the most
6 minutes and 30 seconds to actually get into the video is wild.
all of his videos are like this kind of maddening
If you had to pay for it, then there may be something to moan about.
Lol you’re so right. I watch one of the gameranx personal channels now
@@BraveSirRobbinn I like how lazy people have become that Luke even added a timestamp so they can skip everything, but no, these entitled viewers still find ways to complain about something that shouldn't be complained about in the first place.
See, there’s a feature on UA-cam called time stamps. With time stamps, you can skip the parts you don’t want to see to get to those you do want to see. I’d recommend using these chapters to skip the parts that you don’t like. Cool thought
The Singaporean government LEGIT has stakes in Skull and Bones. Ubisoft HAVE to keep that game going no matter what.
No they had to launch the game to get the money from the Singapore government
22:29 they have used the extra time to copy ghost of tsushima
MY SAME THOUGHT!!
They’ve gone downhill for so long after 2013 that Ubisoft can shut down the next day, I wouldn’t shed a tear, dude. I have the Ezio collection and Black flag. I can die a happy man.
I'd feel bad for all the talented people without a job.. but in terms of the company's contribution to the gaming world, I would actually prefer if Ubisoft was shut down
I swear Ubisoft wants to make Assasin's creed in fantasy setting so badly, why just not to make spinoff like that? Set in DnD or something and see how people like it.
What's crazy to me is going from a GOTY contender that was AC:Odyssey, to what they are now is just disappointing.
What makes me sad is that game was a goty contender while it was still far from perfect. I did enjoy it, but there were so many elements that could have been adjusted or improved or added depth to and it MIGHT HAVE taken over EVEN rdr2 and god of war. But no, they couldn't add few months of development, expand the team working on it and provide consistent updates based on feedback.
And now that Ubisoft is likely to get bought out, I highly doubt any company would be willing to put there effort to remaster it
Odyssey is what they are now, that's the problem lmao
@@kanglongshankz3313 unsure if you meant odyssey as their downfall story can be compared to Odyssey, or that their type of game design is now Odyssey-like, but in either the case, games just get worse and worse with every new release. I recently played their AC Mirage and last year AC Valhalla and my god, those were insufferable. They both have nothing on Odyssey, it's all just getting worse and worse at this point
goty contender? lol
Odyssey was literally the problem
I remember back in 2010's Ubisoft was just narrowly able to escape a hostile takeover by French Media company, Vivendi. It was good news that they survived at the time, given the games we got in the following years. But if they took another swing at Ubisoft now, they'd be doing them a favour. It's honesty *wild* the heights from which Ubisoft has fallen.
I think ubisofts problem is their preproduction cdpr did witcher 3 so well because they wrote good missions and story and then developed extremely close to the previs. Even cyberpunk which launched abysmally was and is well written they had a good idea and under estimated development. Ubisoft feel like it's more write the mane quest and develop that then try and fill it with everything you can before release.
The problem with the "tank the stock" conspiracy is that if the Guilimonts really want to remain in control it's in their best interest to steer the company in the right direction. Why appear incompetent if you want to keep your job?
Because they control the majority stake? As in, no ceo change is possible without their consent
Ubisoft is like my ex toxic an I keep going back cause we had great memories playing ac1 as a kid it made me question life an my belief
As a kid Assassin's Creed was my favourite franchise, the story and characters were amazing and the worlds were top notch, with the standout for me being the database entries, those entries forming my notes for my secondary school history classes. I never cared when Ubisoft transformed the series into an an RPG, AC Origins was amazing, I loved Bayek and Aya, and the fact we did not get a trilogy based on either of them was a huge loss. With Odyssey I started to lose my love for the franchise, to me Odyssey could best be described as The Division with an AC skin on it. The stories and characters were boring you had the father of philosophy and at no point in meaningful, deep conversation on ethics etc. On top of that was the microtransactions yes Origins had them I don't how but I ignored tem in that game but with Odyssey I could not ignore, the second you are charging money for XP boosts is proof your game is not worth playing. On top of that was the laziness of Kassandra and Alexios, a game as big as this you could have done similar to RE2 have one playthrough from Kassandra's perspective as the hero then play Alexios as Deimos and then switch them for a 3rd and 4th playthrough this lack of innovation is what is killing them. No further proof, of this was Valhalla I finished that game due to sunken cost fallacy, it was boring too big and forgettable. It finally clicked the franchise was dead when Hades & Ghost of Tsushima, both got and won, more awards than a mainline AC entry. Two brand new IPs, one of them an indie, got more critical acclaim than an AC game solidifying to me that this franchise was dying.
Same
I agree Origins was a great game at first with its RPG mechanics to me and it worked for that game specifically for me only cuz your the first Assassin ever so it makes sense why you needed to build those skills up or something. Once Odyssey happened that’s when the series got worse for me
As with almost all long-running franchises, Assassin's Creed suffers from diminishing returns. There comes a point where "everything has been done" and the gameplay reaches its sweet spot and it's very hard to go beyond that. Which is why some AC games tried different game mechanics and either weren't as successful as others, or were an obvious outlier, like the still popular AC: Black Flag.
I’d like them to try the Ezio approach where they just stick to a single protagonist for a couple of games and make them as memorable as possible. If differing gameplay mechanics are done to death at this point then they should amp up their narrative again like they used to.
I’m one of the few that actually likes outlaws. I got it after all the updates but overall I’m having a pretty fun time with it yeah of course it could be better but it seems like 90% of the games that come out can be better.
10:10 I mean. Just look at the way people have talked about AC for a decade. When you have a whole community that isn't just accepting the degradation of the series but even praising it. And making every single game outsell the last.
The probably thought they could literally do no wrong. The actual real problem is in large part. This attitude still exists in the AC community. Where ubisoft can legitimately do no wrong.
10:00 They don't know anything about brand and brand recognizability. To add here would be the settlers. I am a big Settlers Fan and I am still massively pissed off how they handled it. Not only did they, two times now, not make a settlers game that was in development, but changed them so much in development that it was one time a Moba (champions of anteria) and last year a trash RTS (settlers new allies). They had also the Creator Volker Wertich in the dev team and Ubisoft just didn't want to hear from him how a settlers game should be made. So he left and the Game failed hard. Fortunately, he has founded his own studio and is working on his own game, pioneers of pagonia, that is a real settlers game.
They destroyed the whole Settlers brand that was a one of the first big PC Strategy games.
The AC II music in the background legitimately made me cry. God i love that game and that level of quality so much.. its truly depressing what we lost along the way.
Usually when a healthy company goes in steep decline it's because they have been taken over by some greedy suits that have no idea of the core business of the company and are only interested in short term profit, but in Ubisoft's case it's the same people that also made the company great in the first place. I don't understand how you can drive a healthy and profitable company against the wall so hard. Also, their strategy to focus almost exclusively on Assassin's Creed in the next years is completely insane. I'm not an economy expert but even I know it's a bad idea to put all your eggs in one basket. I have zero confidence in Ubisoft at this point. Right now there seems to be an epidemic among once great developers/publishers where they are completely ruining their business or at least their reputation. Luckily there are other to pick up the slack. It's just sad for all the great IP's.
i think the only reason why skull and bones was green-lit for a season 2 is the same reason why they didnt scratch it: its probably a contractual obligation forcing them to keep the game running for a set period of time.
Not probably. It is. The Singaporean govt gave them money. They still need to pay that back. Lol.
What Ubisoft need is a change in direction of their future in making games, which should come with a change in leadership without the same guy whos been in charge foreve
Yves Guillemot looks like the kind of person to wait for someone to finish in the bathroom then go in and start sniffing the seat.
Despite their recent games being terrible or just ok at best, I still like Ubisoft for all the great gaming experiences they've given me in the past.
What's there to like? It's like a ship of theseus, nothing of what has been is left. It's all been replaced by a worse, corrupted version of it.
The past is the past, a game company is only as good as the last game he puts out
@@GoldenBoy.17same for BioWare same for cdpr, we're doomed
The people who gave you those experiences are gone, brother. Long gone, sadly.
@@GoldenBoy.17 Yeah I totally get that. I guess I was just trying to say that in the grand scheme of things, Ubisoft has had a positive impact on my life.
I used to want another splinter cell game but I just don't trust Ubisoft anymore with that franchise.
Filled with dread and grief whenever Ubisoft is mentioned nowadays
Honestly I’m just happy to see that it’s clear that Ubisoft has become slightly more self aware about this. That they really do need to change and I’m curious how they’ll do it
We went from a thought provoking alternate history conspiracy theory with open-space puzzle gameplay to "we swear he was a real samurai guys"
An actual historical figure is interesting the problem is anyone with a passing knowledge of Japanese history knows that he was not part of that class
@@shawnamiller191 He was a retainer though and retainer armor is incredibly similar. Like moving him from a retainer to a samurai technically speaking makes him less important historically butttt would make it more fun. A retainer being a daymio's onterage, comparable to a kings adviserors and court etc, they don't see combat, don't do a whole lot, some of them are probably Jesters but politically there really important. But playing that wouldn't be very fun, so making him a samurai isn't a big deal as I see it. I mean the franchise is based on a much bigger historical tweak, a contionus war between assassin's and templars throughout history.
Funny thing that Ubisofts Avatar game is so forgotten that nobody even mentions it as a flop.
Giving Ubisoft credit for delaying the game is a wild take. They either delayed because they knew it being broken would make it a bigger disaster than it already will be OR they delayed it in the hopes that the controversy would die down. Credit? Thats like giving credit to a guy who finally showed up after a week because you told him he would be fired if he didn't. Employee of the month material. So dumb
You’re being presumptuous, and on a logical conversation a take under presumption can’t be taken seriously
some people act like Ubisoft is a problematic sibling or a failing marriage. we dont need to prop them up or make them feel valued.
_"They either delayed because they knew it being broken would make it a bigger disaster than it already will be OR they delayed it in the hopes that the controversy would die down."_
Or it will be really good like AC Origins & AC Odyssey but Ubsisoft wanted to polish it because they need a W
It’s wild how cynical people are whenever Ubisoft is the topic of discussion lol. Delays have always been signs of a good thing in game development, always. Whenever we got them, we always knew to expect better than whatever we just saw in a trailer. CDPR for example would have benefited from it with their last hot trash release.
But for some reason, when Ubisoft delays a game for polish you don’t think it’s deserving of any credit lol.
Your analogy dont even apply because they still didn’t have to delay the game, they’re still releasing NFT games bro. The execs obviously dont care. They don’t *have* to listen to you. It’s clear random opinions like yours on the internet in some comment section dont affect their decision making. As Luke said, it’s probably intentional for the buy-out.
It’s like, to you people, hard working developers just dont exist in that company. At all. Yall just want to see the company and everyone in it crash and burn.
The game being delayed is a good thing because it means at least SOMEONE in there is listening. There’s at least someone with power in there who want to see some good games be made. But u people arent interested in seeing that, just damn trying to get our childhood company back to its roots without all the greedy bs, just creative ideas. You’d rather the company and everyone in it was just greedy and lazy because it would make crucifying them easier and more justifiable.
@ they literally hate just because
I still hate the fact, that Ubisoft puts a "2" into Beyond Good and Evil, but makes it is supposed to be a PREquel, which would need a "0" in front of it.
And the ending of the original is still way open and screams for a sequel.
red dead redemption 2
Hey Luke, I hope you had a badass Christmas with your family! Hope all is well!
Why is it that corporations and governments are SO out of touch with the general public/consumers/voters? Like for real. It seems like across the board in every industry, in politics, in gaming and cinema, everyone in charge just fundamentally don't understand what people actually want. I can understand corporate and political greed and the gap between the rich elites and everyone else, but in a time where businesses are trying to make as much money as possible and politicians are trying to get as many votes as possible, why can they not appeal to what people actually want and listen to what they say, instead of trying to cater to the smallest minority and shareholders and using fear tactics. It's like they don't want to address problems and don't want people to actually like them, even though that would get them more money and support
Well said. It's truly baffling.
@johnneville403 It seems like they appeal to the lowest common denominator, what they think is cool and trendy, not what actually matters and what people value, just to get votes and sales, despite negative public opinion. You look at the Marvelisation of movies, the Fortniting of games, the nationalist populism, the appeal to grand themes and constructs instead of making things functional and high quality
Shadows may be more polished, but there's still one giant dent in it. "Gamers need to get used to not owning their games." I dont care how good Shadows is, Ubisoft will NOT be getting any more money from me.
Sorry to disappoint you buddy. You don't OWN any games you buy on platforms like steam. You just have licenced them to play
@utkarshvishwakarma3590 You forgot physical disks still exist, didn't you?
@@theaveragegamer7221 yeah but who buys those now?
@utkarshvishwakarma3590 I do.
@@utkarshvishwakarma3590the text is pretty much the same on GOG, but at least they won't hinder fans to use their DRM free version to mod it to work again. If the publisher don't patch it up to work without servers, before they leave the game.
So Ubisoft is failing because of greed. Typical business people.
Bethesda is dead to me, completely. I'll give them a chance to regain some trust with the second game after Todd retired. Then I will - perhaps - read a critique of a game they made, preferably the definitive edition. The fact that they release patches as soon as fan projects are released has bugged me for too long. In addition to their shitty visions of what "fun" is, no, thanks.
BUT: Thanks for taking me into the assassin's business. I played AC in 2008 on PS3 for a few levels, put it to rest and just started again with Origins thanks to YOUR superb crtitique. So I have hundreds, if not a thousand hrs. of "business" coming.
15:42 that's EXACTLY what happened in SUCCESSION (HBO).. like, word to word!
I disagree that rushing the games out with glitches is the major issue.
These games are failing at the design stage as they're not offering anything new. Just bland sandboxes filled with bland characters in bland stories that you don't get invested in.
Shadows will flop as it does nothing new.
They are just lazy to do proper research, QA and just want to release games as quick as possible.
IIRC, GR Wildlands took nearly a decade of work and rework before they release it, and even then it was still buggy but at least it was a success and still one of the best open-world game they have, The Division 1 is great as well but whatever happened to the guys that were behind those projects? Did they get fired or left because of what Ubi was becoming.
Ubisoft's only saving grace IPs are AC, FC and R6, yet they still somehow manage to make each new one, each new update so much worse than before. Their downfall will be studied for years to come.
Lowkey I think Luke is right about his conspiracy theory. It’s either that or the Guillemot family is impossibly tone deaf.
I’ve heard some really shady and greedy things about Tencent that would put the Guillemot family to shame, but I guess we’ll have to see. My only investment with Ubisoft atp is Assassin’s Creed
I'm not sure if the government will allow a complete buy out.
As for Tencent, they are s company that cares primarily about money. If they invest in a company that's already earnings lots of money they can't be bothered to intervene, but if the company is losing money they will make sure to milk as much potential money out of it as possible
I think his theory is spot on. Things are too convenient
Why will government be involved in a public company matters.@kri1ndawn440
Luke, the problem with Ubisoft stems from the greater problems within the industry. Every major company being beholden to their all powerful investors that believe infinite wealth and growth is possible. Appeasing investors is why companies are laying off whole console/PC dev teams but not touching the mobile devs. Appeasing investors is why we went from a horse armor DLC(microtransaction) to the insane macrotransactions we have today. I truly miss the Ubisoft of old and I wish we could go back, but that won't happen under current leadership and definitely wouldn't happen under Tencent. If Tencent gets full aquistion, then Ubisoft will turn into the world's largest private mobile game/ripoff(asset flipping) game making studio.
Please, anyone but Tencent.
I wonder how the trade war with china will come into play here. France would be nuts if they allowed a chinese company to buy one of europe’s largest software houses, specially when europe is already far behind the US and china in this regard
2:33 "The internet" it's always right!
The fact that the big AC games are broken for the latest Windows update for over 3 months now without a fix or update is also them digging their grave
What ac games exactly?
I loved 'AC Origins'. It was my first intro to AC as I love Ancient Egypt 👍🇦🇺
Ancient Egyptian is cool but imo the game is still boring to play.
@@Austin-l1j ac origins side quests are really boring
I have a friend working at a branch of Ubisoft which is responsible for a lot of NFT games released out there. After years of failed development for Skulls and Bones, the executives decided to shove this IP down the throat of this branch. And when it inevitably failed, the branch is the one taking the blame. They do not have their voices in any of these decisions, they simply try to get by the days doing their jobs while the C-levels are hoarding the money for themselves.
Literally at this point AAA game devs care more about DEI and virtual signaling more than making a solid, coherent game
Your right wing politics is stopping you from seeing reality.
It certainly doesn't help, as this adds to the 'not owning your games', Ubisoft slobs, that they need to say that gamers wants "super polished" games ...
What rock have you been sleeping under this year? Tripple A wise we got Astro bot, space marine 2 (technically double a but it's great), dragons dogma 2, Hellblade 2, Indian Jones and the Great Circle, Marvel fucking rivals, and Black Myth: Wukong. Also, Helldivers 2 added the illuminate like, unless your definition of virtual signaling and DEI is "eww, women and minorities" I literally cannot see how you came to the conclusion with Tripple A games or heck gaming as a whole.
you made me chuckle with ending of the ceo having a leaving party with a special hat that was a good one xD
Ya I mostly agree with your assessment - I think the biggest problem with Ubisoft is its full-scale investment into DEI / ESG / woche agenda nonsense with feminism, alphabet degeneracy, and virtue signaling (ie. Yasuke) - if Tencent can come in and kick outthe Guillemot leadership, put normal people in charge and get the big franchises back onto a normal track, that will help a lot.
Ubisoft just does so much wrong and needs so many changes..
It's interesting to me, in that new clip of Yasuke battle clip, just HOW SIMILAR the UI is to that of Ghost of Tsushima. I mean the bottom left corner in particular looks IDENTICAL to GoT. It's sad how much Ubisoft has fallen. I remember the good days of old when Ubisoft through Assassin's Creed SET the industry standard, they WERE the standard. Now, all they do is follow trends set by better studios and companies.
No way out, UBI is dead of DEI
Thank you for including the corporate background! This is the stuff I always have questions about but is never covered. Will be very interesting to see if Tencel do buy more shares in the end and at what price.
Ubisoft "polishing" Shadows? Sounds similar to rearranging the chairs on the Titanic. AND I'm supposed to give then credit for it? Color me skeptical.
You can see the progress they’ve made. The new gameplay looks way better than before the delay.
@ApsmneShsbshu I'm sure you're right. I also think the game has some potential. I've just never seen a company ignore their own reputation like this before, could be hard to overcome but I guess we'll see.
Ubisoft was my favorite back in the day. SplinterCell Chaos theory, Rainbow 6 vegas, ghost recon, far cry 2 were and still are some of my favorite games. As I get older I am really starting to see the whole "you either die a hero or live long enough to become the villan" really play out in a lot of areas.
Ubisoft having a future is a very optimistic thought. Hopefully they have a future of not owning their own company.
I'm at the point where I just don't care about games anymore. I see announcements, I see trailers come out, and I can't get excited. Because 9 times out of 10 it's either going to be a game that's broken or marred in controversy over the self insert politics ir because of greedy/bullshit game mechanics. The only game I have mustered a shred of anticipation for is Crimson Desert, and even then it's a a cautiously optimistic type of anticipation.
I'm in my 30s now, I ain't got the time or energy to be angry over videos game or movies. When a gamee flops, which seems to be inching closer to the norm for games nowadays, I just shrug my shoulders and continue to enjoy the classic collection on PSN. Greed and politics have ruined gaming for me, just as it's ruined most movies and television
Ubisoft gonna start putting "no criticism" clauses in contracts now so that when Luke cashes that Star Wars Outlaws check he loses the right to criticize the company.
Ubisoft be like
"What is Brand Damage? I only know Brain Damage!"
Putting in Nobunaga's pet is one thing, but mistaking Chinese Architecture for Japanese Architecture, mixing up plants like selling Persimmon fruits in Spring then having blooming Sakura during rice harvest is another. Even one of their released gameplay videos show Nobunaga's pet using the Naginata like a Guandao despite the fact that both weapons are used differently (Shogun portrayed Naginata combat well).
Also, who can never forget the One-legged Torii debacle where the game collectible depicted a One Legged Torii despite there is an actual One-Legged Torii that is kept as a war memorial.
Ubishit is releasing Shadows for Black History Month in order to protect Nobunaga's pet from criticism. Let's say Shadows sell well, if it does, it will only delay the inevitable. This game wouldn't save Ubishit from the mess they entered into.
$20B valuation is ridiculous. That’s worth more than Snapchat. Zero chance anyone thinks Ubisoft could be worth that under any leadership
Even if shadows ends up being good(I believe it will be) it will be a win but will just slow down what has already being happening for years, i believe new leadership is needed but I don’t know if Tencent are the best candidates when they themselves can be worse than ubi, they better deliver back to back gaming excellence but of course they need hype, i believe for Ac in particular a game that can hype old fans/ new fans/ casual fans is a unity sequel that would be very hype but of course ubi needs the all the good faith they can get first
Ubisoft turning all of their games into GAASed up AssCreed clones was the beginning of their downward spiral.
My brother Japanese people dont like shadow its like disrespecting them and their culture, HOW can you say that Shadow is good? Like brother thats its just wrong 😑
He didn't say Shadows is good, he says that the game **LOOKS** good with the latest footage of the game shown.
@@StarEximus
Good to know, but im still saving this statement when shadow came out
They hating it so much that they even harassing a charity stream and posting hatefull massages to the hosts. Happened to the German Charity Steam "Friendly Fire 10", because Ubisoft was the main sponsor of it. So they are not a bit better with the disrespecting and doing far worse things then Ubisoft.
@@amoksapandega8668 Your going to cancel him for appropriating a culture your not apart of? What are you, a SJW? XD
@@oddbunchyeet28 uhmm nope, its just make me know what type of person this is
Can he do the right thing? Or does choose to play a damn games instead
I lost confidence in Ubisoft after they absolutely WRECKED watch dogs
God idk why it makes me cringe when he starts his videos in a cool, relaxed position like he’s a g man who can’t sit right on a chair
The thing that really confused me this year with Ubisoft is the fact they got more consumer unfriendly because the company wasnt going well. I thought to my self that this is the complet opposite of what they should, but I am just a guy sitting infront of a Computer so what do I know. Now they start beeing more consumer friendly and now my forehat is red of the amount of "I told you so".
If they did this a year ago they maybe would be close to threw by now.
I’m still excited for ac shadows I waited a long time for a feudal Japan open world rpg game and I’m not counting ghost I love it but it does the bare minimum ac shadows looks more complex and more varied in gameplay.
Same, I'm still excited for AC shadows
Same I been excited since it was announced it one of my most anticipated game
Ubisoft is genuinely worth less as a whole than the sum of its parts. They could likely sell off their IP as individual products for more than the Ubisoft brand.
Why is this? Because anyone can see the potential in the titles that they own, but there is nobody left that TRUSTS Ubisoft to be good stewards of them.
I actually liked X Defiant, unfortunately Ubisoft doesn't really understand that the more friction you create the less players. Having to use there launcher, having to update every time I want to play, is enough for me to play something else. Same with Epic. I'm just lazy and want all my games in one place.
Thanks for this video. Pains me to see this go down again.
If only the protagonist had been a Black lesbian queen, the game would have broken the internet.
Ubisoft were so good in the 360 era that I still want them to succeed
Doesn't really matter how many years of polish their games have when the game design is fundamentally unambitious.
Now I'm just imagining the legend of Zelda shopkeep from the old UA-cam poops trying to sell nfts and it's making me giggle
Apparently Ubisoft patched AC: Origins for some reason, and it didn't work out too well, many are complaining about poor performance.
Ubisoft have been a shit stain on the games industry for far too long and i really couldn't care less if Ubisoft had no future.
Hard to understand at times, but failing companies that fold is always better for an industry for new ones to move in which can usher in new unique business
The solution is mind-blowingly simple and Ubisoft only need to do two things for them to thrive again: 1. Get rid of the Live Service model that they have adopted for so long now, and make games singleplayer, story focused instead.
And 2. Stop being greedy, get rid of the "get used of not owning your games" mentality, and let us EARN cosmetics etc within the game itself, instead of putting EVERYTHING behind a paywall!!
If Ubisoft can do these things, which i personally wouldn't hold my breath that they are going to, then they will get on the good side of all their loyal fans, but i honestly cant see that happening since the greed is really strong at Ubisoft!!!
Hey, this is not fair! From Assassin's Recon to Ghost Division, I've enjoyed all of the original, meaningful work they have produced!