The Marketing Backstab That Shook Big Beer - Cheddar Examines
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- Опубліковано 6 жов 2024
- In 2018, four major beer companies came together to fight back against dwindling beer sales - until Anheuser-Busch betrayed them. Cheddar examines why they did it and what it means going forward.
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Beer consumption went down 5% when they confiscated my fake ID
i'll keep it at 95 likes
@@Bluey lol Same
I'll keep it at 125 likes
Na I believe it, tbh if given the choice between weed or alcohol, I'd personally go with weed. But I don't like in a state where it's legal so i drink 🤷🏽♂️
Fuck beer. Smoke weed and pop pills
Old beer companies: "Hmm why are our sales dropping?" Consumers: "your products taste like ass". Old beer companies: "No that can't be it, lets just run more ads"
Advertising is just a race to the bottom, really.
@@stevewayda5893 it's literally the only way most kids these days can only understand a certain topic cause you know, low attention span.
@@stevewayda5893 or maybe he's trying to be funny . XD
Lmao!
I mean it's not like they own the market share of "craft beers" too
Beer drinkers aren't switching to wine and spirits. They're switching to better quality craft brews
T Abel While yes more beer drinkers are switching to smaller craft brews, overall less people are drinking beer and more are drinking wine and liquor. This has been a steady trend over the past couple years. I work in a high end liquor&wine store and our distributors track these trends in sales.
and weed
That's not really a problem for them, since both brands have bought up a lot of the successful craft brands as well (big beer companies solved the craft problem a long time ago this way, a lot like banks did). The bigger problem now, like the video says, is that the overall demand for beer is falling.
T Abel damn bro you drink craft beer👌🏼I bet you also beat women and roofie their drinks
@@swissbreeze Lmao how insecure do you have to be to get butt hurt by that comment 😂😂😂
What if this "feud" really is the marketing campaign?
Simon Eriksen that strategy has worked before
ding ding !
Plot twist!
Just like Coke and Pepsi
That's what I was thinking when I first saw the fued commercials. Figured the whole thing was a colab.
I love how "Stop selling cat urin and actualy brewing drinkable beer" isn't even considered once in those guys plans :/
Heineken has lots of craft beers but their pilsner is still the most populair so why would they stop making it
I actually like Miller lite.
The beer companies have been on a spending spree and most of your "craft" breweries that you see at the supermarket is also owned by the big brewers.
Truth is like many industries "Millenials are killing", beer across the board is seeing declining sales. This is partially the fault that Millennials do not have the same disposable income as generations before it, but also millennials have less leisure time. If anything I would say energy drinks are replacing beer for this generation, with the need to be constantly hustling for a new gig or the need to stay focused while you blow off steam by playing a game.
Águila701 I’m pretty sure the cat urine actually tastes better than bud light.
They're probably like "if we changed the process to make it better, we'd have to up the price!"
So??? I'd rather pay more and get more. With Beer. With Pizza. It's not something I buy on a regular enough basis where I'd go broke if I didn't buy the cheapest option each time.
The real, "ad campaign," was to brew a highly publicized rivalry.
This increases awareness about all players in hopes of increasing cross consumption.
If that were true I doubt Miller would sue over the Superbowl ad.
@@thomastwist5638 Bro did you even watch iCarly? Miller doesn't know about the plan until after the fact. Fred knows what's up
Kind of like the Pepsi v Coke taste tests Pepsi used to do, yeah?
They aren't even competitors.
Anheuser-InBev purchased Miller-Coors a few years ago.
Nah
I'm more interested in Saul Goodman's presidential debate.
j m I swear he plays the same character in everything lmao
Lol me too
@@blueshirt1619 He sounds like Larry David doing George Steinbrenner.
@@alexestrada6411 Since he does the role well, that is NOT A BAD THING. Boris Karloff once said that he did not mind being type-cast, because it meant that there was no immediate actor that could portray that role (in his case, a Universal monster), better than he could.
Since he did not mind being typecast, he had a steady income.
@@alexestrada6411 Danny McBride became a star doing that
This video is edited so weirdly, you gave the "They planned an ad campaign like 'got milk' but Budweiser betrayed them" explanation twice in only slightly different ways.
It's almost like they introduced the concept in the beginning and then expounded on it later in the video.
The producer just got out of college give her a break! Lol
Yeah I think they were trying to make an introduction but ended up giving away a big chunk of the story. Could’ve made it more of a hook .
Me when I fuck up my thesis 😂
The Cheddar method of making videos is essentially to write a high school essay and presentation. That’s why it follows that weird repetitive template.
Before it even said who was the backstabber, I just figured "Yep. It's gotta be Bud Light".
K C 😂😂😂😂
Well, Bud was right to backstab Miller. "Got beer?!" Sounds bloody stupid!
Look: at this point, no beer ad is going to affect what I drink, like, at all. I wouldn't buy either beer, so just give me the most entertaining commercials! Dilly, dilly!
And it's not like BL is lying, either: their competitors DO use corn syrup. Not that it effects the product much...but why cry about BL stating facts?
C Pv Wow you must be fucking Einstein
@@zach62569
NO; CS and HFCS are two different products. From a brewing standpoint, both are equally crap. The yeast don't care about sucrose vs fructose. They turn both into booze and bubbles.
@@zach62569
"Devive?!" (And you spelled it that way both times, so don't claim "typo.")
The thought that a Jerry's Kid like you has the balls to call anyone stupid...you were a paste-eater in school, no?
I only drink Coors Light when I want to rehydrate from drinking too much real beer the night before.
You are so hip
Drink water. Less expensive and healthier, save ur money for good beer and endo.
Glen Atchison
I like Coors Light with olives. It’s definitely not my first choice, but the “flavor” is pretty easy to overwhelm with a couple green olives and then it tastes fine.
No ones buying your beer because it’s nasty.
Also in the US youre allowed to name another company in your ad? Not only name but trash talk? That’s wild
It is nasty! I thought the cause was going to be craft beer.
You can say anything about a competitor as long as it's true. Since they do use corn syrup they can say it.
okmujm I mean I just don’t like beer but these brands in particular are a specific kind of horrendous
no one wants pee in a can, what do we do? ADVERTISE
Yeah it's like saying the highest grossing movies are the best. There's a huge surge in craft brewing now, my tiny town of 5000 has two breweries.
I remember a few years ago they ran a Super Bowl ad saying, "We don't fuss with our beer" and my first thought was, "Well, maybe ya should!"
Honestly I thinkthe two companies fighting through advertisements is just hilarious.
It reminds me of the “bit wars” in console gaming. “Genesis does, what Nintendon’t”
In Milwaukee, Budweiser bought huge billboards displaying the "Made with Corn Syrup" slogan. MillerCoors was like "oh hell no!"
Fake animosity
Are beer sales declining overall? I’ve gotta think that craft beer and microbreweries cut into the big name brands.
It was mainly Marijuana and millennials are not much of drinkers.
@@jaridkeen123 upload again
Its the same in Germany, overall consumption of beer dropped by around 10% in the last 10 years.
@@DerXavia Weed scratches that itch in a more healthy and sustainable way
At they end the mention microbrews.
As a german, this is like watching two disabled kids fight each other.
Why is nobody talking about the 2.3 million US animatronic frogs... Like come on rlly?
Because really, it's just a drop in the bucket for them.
Why is no one talking about how the beers brewed with corn syrup turn the animatronic frogs gay?
@@javierbenez7438 😂💀
That ad was huge when it came out, though. It really was influential.
If you built stuff and budweiser came to you wouldn't you charge the shit out of them even if it probably only cost you 20gs to build? Lol
bud: "you heathens! brewing with corn!"
also bud: "hey look, rice is cheaper than barley!"
Everything is cheaper if you grow it yourself.
and they have the gall to then BRAG about how they brew with rice in ads as if thats a good thing
Rice is good for flocculation
It's funny seeing an attack ad about corn syrup when alcohol is, for some reason, the only consumable product not required to print ingredients and nutrition facts on their products. Maybe if they had to treat it like soda and literally everything else that is made for human consumption, we'd see a lot worse than just corn syrup being used.
@Garrett McCullough I just bought a bottle of Bulleit bourbon and I noticed it has nutrition facts on the back label.
@Garrett McCullough well yeah it would hurt the industry lol
A super light beer has 90 calories
More like a fake feud than an actual backstab. These beer companies took a page from a wrestling handbook.
Gregor Clegane
If it works for Coke and Pepsi, why not do it in beer?
"Corn syrup is a normal part of the brewing process." Umm... no it isn't. Even if they're talking about starting with corn syrup to get to their malt, you're still not supposed to be using corn (or rice). Barley, hops, yeast and water. Anything else is just because you're being cheap.
Gary Crispin true but Miller Lite does have more taste than Budlight
Wheat is used aswell so why not rice or corn?
I'd agree on the no syrup stance though
The 20+ microbreweries that opened up in my town this year alone must be killing it with the sales of wine and spirits!
To true. I live in a city where’s there’s a brewery on every street corner
Gotta say it annoyed me to no ends whenever they mentioned wine and spirits are taking over beers, as if microbrew wasn't a thing. And I don't even like wine. Craft beer for life.
@@neocodexx craft beer can't produce on the scale a Microbrewery can tho
Bud Light is one of the cheapest options so people looking to just get drunk will gravitate towards it
@@MajorMlgNoob that is true they certainly cannot produce on the same scale. And if they would it would not be of same quality.
It is just the part where they say beer drinkers switched to wine that is absolutely false. We simply switched to better beer, been over 12 years for me - and a few likeminded friends, since we bought the last lager at the supermarket.
Microbrew has been growing in market share in the last decade that is a fact. This is where their losses are coming from, true beer lovers dont just "switch to wine".
Can you even get drunk from Bud Light? It feels more like poisoning to me last time I tried it. Instant headache after second beer and starting to feel heavy and tired, acompanied by stomach aches at times too.
Never happens with more expensive craft beers with much higher alcohol abv, isnt that a bit strange. A 6pack of industrial lager will get me absolutely wasted - I call it poisoned, but drink a 6 pack of 7-8% double or triple ipa you will simply be drunk but not wasted.
A lot of the microbrewerys will go bust in the next few years. I'm a brewer myself and I love the craft, but it's a fad. Highly dependent on people willing to buy expensive cases.
I love the fact that cannabis is now an honest, open competitor with alcohol.
Second tobacco smoke was bad enough, now we've got potheads blowing smoke in our faces. Give me a cold Straub Amber in a frosted mug any day.
Never heard of a pot smoker getting so stoned where they rape or kill someone. Can't say the same for the literal poison which is alcohol
Brandon Toad - Two thirds of crime? I'd ask how you came up with that percentage, but I'm too drunk to care. (Straub Lager)
I've never spit second hand beer in someone's face.
@@ninjabearpress2574 didn't deny rape or killing anyone... hmm 😂 but seriously what fucking assholes are lighting up and purposefully blowing pot smoke in your face mate? My guess is a lot less then you're trying to make it sound like
Plot Twist: This rivalry was the original "pro-beer" plan the entire time
Thought of the same thing. I mean why would they make everything so public? To me it all looks like they're causing drama so the spotlight is on them and people choose either one of them.
yep , people are so dumb , and this video just promoted it lols
Ali is seriously one of the most hard working Cheddar presenters, she makes a new video every week, kudos 😘
+ cute.
@@toddtourville984 She is 😍
@@toddtourville984 I am crushing 😍
You guys are missing her underwear haul try on videos! Jk :)
I love how "making a better beer" is on neither of the company's agendas. Says everything you need to know about big American breweries.
They established their core market decades ago, so they stopped all the things that made it interesting, & switched completely to corporate backstabbing to claim their slice of the markets over to their side. The collaborative ad campaign was never going to work, and if it did, the REAL campaign was probably conducted behind closed doors.
Lol calling it "beer" is a disservice to all the crappy beer out there.
That shit is brewed to 12%!
It's dilluted to increase yield.
These beers are also the most scientifically perfect examples of food science.
I love how noone is pointing out that this fight between the companies IS their combined marketing plan. They're trying to drum up publicity around a "Bitter conflict"...
And, it's working, you made a video on it.
I'm always happy to see a new Cheddar video. Because it's about the most mundane things possible, but still stays interesting.
I was just thinking that after looking at my feed. I just cannot handle the news today, tanks in D.C. for July 4??? Give me another Cheddar video please!
I am a faculty advisor for a fraternity. 30 years ago when I was in school, every college party had this breakdown: 80% beer, 10% wine, 10% spirits. It is gradually changed, especially the last ten years or so to about one fourth beer, one fourth wine, one fourth spirits, and one fourth going dry. When they do drink beer, it is mostly the more expensive craft beers. Rather than drink a case of Natural Light, they would rather drink a six pack of something high end.I don;t know why this has happened.... but I have a theory.
A big factor I think is drinking age laws. Used to be in a lot of states you could get beer at 18, wine and spirits at 21. This gave beer a natural advantage as it was much easier to obtain. Now that's not the case and the drinking age is 21 for everything in all 50 states, so the playing field is a lot more level.
@@TheDude4077 That is a good point. I forgot about that. I think Oklahoma had that law, back when beer could only be sold at 3.2% there.
The market is striking because people in USA finally realize that it is a waste of money to buy lite beer.
Correction: Miller Coors is just the marketing name in the US. Miller is actually owned by Molson Coors.
Good point, but there is more to it. I worked for a Anheuser Busch distributor for 7 years and while I was with the company Anheuser Busch acquired MBC. In 2016 Miller was bought by ABinbev for 107 billion dollars. Molson Coors had to pay Anheuser Busch 12 billion for the rights to sell Miller products in the US keep up the facade of competition, even though there is none because AB owns the competition. They are only separate entities here in the states and no where else.
No... SABMiller and Molson Coors created MillerCoors in 2008. It’s the US based subsidiary not a marketing name.
@@Notgambling1233 And Molson Coors had right of first refusal to purchase the other half of the JV when SAB Miller was acquired by ABI. Get your facts straight son...
I think the war between the companies would be mutually beneficial. People like being on sides and belonging
When i watched that Super Bowl ad live, I was sorta blown away. I didn’t think they could throw that much shade so publically
In my area the buddymeiser corn syrup ads backfired. Many are corn farmers and took the attack personally.
GameOnAgility that's amazing
Corn lives matter
@meaturama I'm not a corn Farmer nor do I play one on TV. Just live in a rural area with lots of wheat, soybean, and corn fields.
Everyone acting like beer snobs while I’m sitting here loving your subtle beer pillows.
My guess would be that the whole "feud" was actually a coordinated effort
Just like with sports teams, choosing a side makes people feel like they are part of a superior, exclusive few.
Except you both are wrong and both of you are now stupid for having believed that. They are two separate companies trying to dominate the market by any means necessary
@@muffinmonk Oooohh. Thanks for letting us know we're now stupid. Good thing there's an intellectually superior being like yourself here to let us know about this important matter.
muffinmonk muffinmonk A market battle playing out on a major stage after several meetings between the companies is a little suspicious. But thank you for adding to the conversation in a constructive way. Notice how I said "my guess".
@@muffinmonk "by any means necessary" such as meeting up and developing concurrent ad campaigns showcasing both of their brands in a silly feud to get word of mouth going and excite loyalists? nah
AB and Coors Miller own lots of "craft breweries, and wineries." They arent going away anytime soon.
The Yellow Wedding: The Dilly Dilly knight stabs the Miller-Coors CEO. "Spuds Mackenzie and the Budweiser frogs send their regards."
Bud Light is immunized against all dangers: one may call him pisswater, headache liquid, bland, beer for lower class, it all runs off him like water off a raincoat. But call him a foreign owned beer and you will be astonished at how he recoils, how injured he is, how he suddenly shrinks back: “I’ve been found out.”
Light beer = badly flavored water.
Long live Guinness!
Or for more flavor Jack Daniels!
Hell yeah! Guinness all the way! Its one of the only commercialized widely available beers that I'll spend money on
Love the graphical representation. Sales drop by 5.7% - show a beer can with a bar that empties by about 60%.
It was at a 1:10 scale
they're all over priced for what they are. all my friends drink Haams because it's $15 for a 30 rack. bud light and the rest are not good enough to be so expensive
Unless you are a college student or have no job idk what your talking about. There is college beer: natty lights, bushs etc then there is normal big brand beer which is the company's in the video. Both suck but I'd take a bud light over a natty light any day. It's really not that much more expensive to just buy a box of Bud Light, Miller, Corana etc.
If the US drinking age were 18 or 19 beer sales would skyrocket. Maybe they should lobby for that
And less young people would die of binge drinking
What y’all are calling beer, I call commercial piss water.
I call it watered down beer because I don't know what piss tastes like.
Never heard that one before....
John Lee well just know it tastes just like Budweiser
Have you tried Straub? It's really good.
cheddar - "we should choose someone who looks like they need a fake ID to buy beer to narrate this video about beer!"
Beer companies knock each others' lights out while people decide to treat their body with more respect.
Tragedy of the Commons? More like Tragedy of the Hop Fields.
They really didn't even blur her email address in the tabs at 7:27
Also "80 top weed videos" is gold lmao
"Did I just forget how to say it?" The bloopers for this video at the end REALLY drove home the point of this entire video.
Unless this was there plan. Made you make a whole video about piss water.
WAIT, is the guy in the ad ad 3:36 Bob Odenkirk from Better Call Saul?
Yes
This video does a very poor job of accounting for the fact that craft beer is also destroying big beer. People don’t drink bud light and miller light because it’s piss water compared to craft beer.
“Bitter rivals coming together” is the best line in this entire video.
I'm sorry for the things I said 2 years ago
That ad always blew my mind because corn syrup is a higher quality fermentable compared to rice syrup which is what AB uses.
You repeated the same information several times. “Instead of drinking beer they drink spirit or wine”
Hey, did they mention that instead of drinking beer, people are drinking more wine and spirits? Cuz I'm pretty sure that's the take away from this video. These companies think we all stopped drinking beer and switched to wine and spirits. She hit the nail on the head the one and only time she mentioned marijuana being more popular in the last few seconds of the video.
Helps when you're drunk and watching
I never got a chance to pitch MY beer campaign.....
"BEER.... makes any girl a '10' if ya have enough!" 😎
Stuey Griffith That’s not bad, actually. Not very unique though. Needs more to it.
@@keegster7167 BEER... when the only 10 you've got a chance with is two 3's and a 4! 😉
that should appeal to the swinging population, too!
I learned a lot about the craft beer industry just today. In the last few years, craft beers have exploded in popularity. Besides the beer market slowing, the corporations have lost a lot of their market share.
With the recession we have from Coronavirus, craft beer might dies down, but it’s still not a good time for big beer.
I never liked or really understood the 'dilly dilly' ad campaign. It's still the same, shitty beer...
Bud Light is for people who don't like beer.
LMAO the way the ad companies are literally directly fighting
3:42 is that Saul Goodman?
Excellent video Ali. You are an outstanding narrator and your videos are always well researched. You would make a perfect investigative reporter.
Alright, would you please raise your hand if you knew which brand was guilty of backstabbing without even watching this video? We’re going to need a headcount here!!! 🖐🤣🖐🤣🖐🤣🖐
I’m actually buying more beer than ever before during COVID, I’ve just switched to supporting smaller scale local breweries, not multi-brand beer mega-corporations. I’m now finally exploring all sorts of beers I never had the pleasure of tasting, and at times finding brands I actually enjoy way more for less cost. Why wouldn’t I make the switch?
If only weed could advertise, the beer companies would be shaking in their boots lol.
Meanwhile I dont drink alcohol because the taste is awful and the feeling from the alcohol is even worse. No amount of advertising can change that.
Tech company : spend millions on R&D to make a better product.
Beer company : spend millions on ADs to mock other company.
For some companies, their top product by volume is unwarranted demand. They produce loads of it and then they produce other things to meet the demand for things people shouldn't have wanted. Fast fashion is an examples of this.
A perfect example of game theory. I’m a retired high school teacher of economics. But I could have used this video in my classroom.
Maybe making better quality beer like Mexican imports and foreign beer would work?
I got a beer ad in the middle of this video lol
Ohh look at my workplace, it has fresh fruit and juicer and a open floor plan. We so chic.
Lmao I'm sure everything happening in the background is staged. Nice catch I hadn't even noticed before
7:33 As a young person I can say with absolute confidence that this is a bunch of shite and the people surveyed were probably really posh
Also 5:00 wtf lol it's the exact same clip from the beginning of the video
LostMySauce I know right, literally using anything they could to extend the video
Do you even know how to give out a decent presentation?
Excellent research and expertly narrated. Well done.
legit first time ever bought a budlight now i got this on my recommended wtf
You swallowed the RFID chips, we got you now
I remember my first beer...
You used a debit card or a store card
Bro that corn syrup commercial soo headass i love it😂
Hipster faction is strongly represented in the comment section.
More like a bunch of poor neck beards who spend all their money on craft beer every day.
@@UrielX1212 wasn't aware there's a difference. I always assumed neckbeard and hipster were synonymous. Or at the very minimum one is a subset.
@@9HighFlyer9 I think you are right. LOL Someone needs to do a research project on this.
@@9HighFlyer9 Hipsters have friends and hygiene. Thats the only difference.
I am guessing this is exactly what they decided in that meeting. Fake a backstab, get ppl talking, pick sides! win-win.
"Wine and spirits" No mention of the craft beer industry?
That’s because they’ve been quietly buying up their craft competitors.
At 7:25 she mentions another video to craft beers
Its mainly Marijuana.
I don't even drink alcohol, I'm just here for the drama and free popcorn.
People buy canned water??! But it comes out of the tap!
Wow. An entire video about beer company rivalries. 👏🏽👏🏽👏🏽
People are drinking small craft beers. There not drinking wine and spirits.
N/A N/A they can be doing both.
Wine and spirits consumption HAS been stealing market share from beer. And within the beer segment, craft beers and higher quality mass produced beers have been rapidly displacing “Big Beer”.
not having any cable TV since the frog commercial in 2001... i was nearly unaware of any of the other commercials at all.
gawd marketing.... so awful.
Craft beer>>>>>>>>>
...but since I'm on a diet I'm going to go with Miller Lite cause it has half the carbs. Or Michelob Ultra. Or Corona Premier. Or hard liquor and diet soda or something of that nature.
Bunch of low cal craft brews out there now.
I'm 40 and here are the major cultural shifts I've seen:
1. the major decline of smoking. I can remember people smoking everywhere. Now I almost ever see it.
2. I was unaware that beer was in a decline
3. The "legal" rise of marijuana, because you know, it's always been popular
4. Teens telling me they don't like driving as much as my generation did
5. Online relationships (i.e. dating, forum friend, etc.) going from very taboo to very mainstream
Just sell it in Czech Republic. We drink more beer than water
( ͡° ͜ʖ ͡°) You’d be fooled then, because American beer is water.
@@paigekrome1141 hahahaha
The head of Anheiser-Busch, Coors, and Guinness are at a beer convention, seated at the same table, so when lunch comes around they go to the same restaurant, and sit at the same table. The waiter asks what they would like to drink, and the the head of Anheiser-Busch says, "I'll have a Bud Lite." And the head of Coors says, "I'll have a Coors Lite." The head of Guinness says, "I'll have a Coke." They all look at him in amazement. he says, "Well, since you gentlemen were not drinking beer, I thought I would do the same."
Solution: Make a beer that pairs well with smoking weed 😉
That would be PBR my friend
And due to streaming no one in the "target" demographic has seen any of their ads.
Beers like this are nasty. Get some real stuff.
The McDonalds of the beer industry is wondering why no one wants to drink their beer. Hahahaha
Haha, the big 4 own a large number of the "craft beer" breweries.
good for you guys for stepping up and doing a story that's one and a half to 3 years old.
Or the fact in Europe people are moving more and more to cider.
TCJones That’s hardly universal across Europe and really depends on what country you’re in though.
For example here in the Netherlands (and afaik in Belgium) cider has hardly made an impact. Only Strongbow and Jillz (made by Heineken) are even slightly “widespread” and they’re considered a drink for women (competing with white and rosé wine) or young people (competing with mixed drinks).
Traditional pilsner/lager probably has more competition from the rising popularity of trappist/abbey style beers (blond, dubbel, tripel), pale ales and white/wheat beers from both major and craft breweries.
@@jiriz0r must admit its prob more a uk thing, as i know we now buy 100% of some white apples that, swedden now has to buy in from russia, think it was sweeden, for kopperburg.
Yeah. I don’t think it’s a Europe-wide phenomenon at all.
I’m American and a Spaniard told me that because the drinking age is 16, it’s not really seen as cool like it is at parties here in the US.
Miller LITE, it's IT, and that's that.
You must be in the front row.
The only people winning here was the ad agency and production company making those competiting commercials lol
Imagine competing to spoil people’s bodies
Welcome to capitalism
I love this! Big companies SHOULD be competing, not collaborating.
I had to play this at 1.5x speed to keep from falling asleep from her slow speaking.
nmeunier
I think the longer the video, the more ads Google can insert.
Perfect throw pillows for this video.