Demystifying Usage Licensing

Lead by Shelly Waldan, commercial photographer with over 15+ years of experience, this workshop will help demystify the complex world of usage licensing, which is crucial for protecting creative assets and ensuring fair compensation.
The session will cover:
● 5 Key Principles of Usage
○ Scope
○ Duration
○ Geography
○ Exclusivity
○ Brand Value
● How to Explain Usage to Clients
○ Using examples from other industries to showcase how licensing works
● Copyright and Terminology
○ How and why to copyright your work
○ Where to find defined terminology