BE GOOD AT TWO THINGS feat. Rory Sutherland: Vice-Chairman of Ogilvy UK | Every London Office

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  • @chiradipbhattacharyya2044
    @chiradipbhattacharyya2044 Рік тому +21

    Correlation between idleness and ingenuity... Fabulous

  • @sarahfenlonfalk
    @sarahfenlonfalk 3 роки тому +308

    The mistake is hiring to fill a role rather than hiring a person and then creating the role around them....Love it!

    • @brotendo
      @brotendo 2 роки тому +20

      Yes, in some places this works. In most places, not a chance.

    • @Mindsi
      @Mindsi 3 місяці тому +3

      How many would have this vision? Not many too mediocre🎉🎉🎉🎉🎉🎉

    • @Kinglife1000
      @Kinglife1000 3 місяці тому +5

      Fairytale

    • @1pratiksalvekar
      @1pratiksalvekar 2 місяці тому

      Totally

    • @2b21skincare23
      @2b21skincare23 Місяць тому

      love this view

  • @thebombprooflifestyle4928
    @thebombprooflifestyle4928 3 роки тому +31

    I could listen to this guy all day.

    • @Johnny-sj9sj
      @Johnny-sj9sj 16 днів тому

      Me too, that's if he can get a word in edgeways when being interviewed by Little Miss Chatty 🤬

  • @Composit.Design
    @Composit.Design 2 місяці тому +72

    Rory Sutherland has been my spririt animal ever since i discovered Rory Sutherland

  • @Supersonicboom7
    @Supersonicboom7 Місяць тому +36

    For anyone struggling to understand what the "two things" are I've got you. Simply the two things can be any two desireable skill that can overlap and give you a real advantage over most people. An example is a Software Engineer and a public speaker, that could get you the honor to present your company at conferences around the world. Get creative and figure out what two things you could get good at!

  • @DcruzDa1
    @DcruzDa1 18 днів тому +5

    Just bought Rory’s book on the basis of this short interview clip. A lot of wisdom to be mined. Thank you

  • @estonian44
    @estonian44 Рік тому +35

    recently i have watched many of Mr Rory videos, and all of them lets be honest were quite same, but this one, was breath of a fresh air, learning that he too has failed and all that, = hope for me

    • @CannyValley-bi8nq
      @CannyValley-bi8nq Місяць тому

      Any video in particular, that you could recommend?

    • @TomUK7
      @TomUK7 Місяць тому

      I'm not sure he failed, he reapplied for a different role in the company. And he kicked on from there. Unless I missed something?

    • @rdsunshine34741
      @rdsunshine34741 Місяць тому +1

      ​@@TomUK7 I think they're referring to him being named worst trainee and then getting sacked before he had to reapply to try and get back in. Instead of demonstrating a linear career filled with constant success from university to retirement, he's showing that you can start off a bit shit before you start getting anywhere.

  • @noroardanto
    @noroardanto 2 місяці тому +13

    I love how down to earth he is and his willingness to share his lifetime experiences for "free"

  • @edkeefe
    @edkeefe Місяць тому +5

    This was a breath of fresh air.

  • @williamdalmaso
    @williamdalmaso 2 роки тому +2

    One of Mr. Ogilvy's random YT videos brought me here. I'm from Brazil and kind of blown away by some of the things that came out of this man's mouth.

  • @morrisgetman9827
    @morrisgetman9827 5 років тому +90

    Don't know how I got here, but she's one of the best interviewers I've seen.
    P.S. no hurry can justify posting a two-cam show with only one cam graded.

    • @carina9302
      @carina9302 5 років тому +3

      THANK YOU VERY MUCH! Really appreciate that

    • @radeklatal810
      @radeklatal810 2 місяці тому +4

      The lack of color correction of Rory's camera is actually shocking 😃 only thing I can think of for a reason is that the footage was badly corrupted and this was the best they could have achieved.

    • @LivaPuce
      @LivaPuce Місяць тому

      This comment made me laugh.

  • @johnjoseph2019
    @johnjoseph2019 5 років тому +308

    If I ever get famous, may this lady interview me.

    • @tomggabin5838
      @tomggabin5838 5 років тому +18

      Dude, you are just admitting you don't meet many reasonably attractive women in real life. Get out of the basement.

    • @carina9302
      @carina9302 5 років тому +25

      Yes, of course i can :)

    • @georgecumming760
      @georgecumming760 4 роки тому +7

      She's an attractive pain in the ass.

    • @1995yuda
      @1995yuda 4 роки тому +11

      @@carina9302 You're one of the coolest woman I ever saw, and I met some really awesome women. Don't ever change ! You're a great communicator, truly. I never saw Rory enjoying an interview like this.
      Blessings, Carina.

    • @mylesnmore
      @mylesnmore 3 роки тому +2

      @@carina9302 I work in production and see a lot of hosts. You have the makings of a great one. I think you found your calling.

  • @CKGoldiing
    @CKGoldiing 7 років тому +35

    Clearly the greatest new UA-cam series of 2017.
    Incidentally, Rory & Carina need a primetime TV vehicle

  • @SPASMODICIND
    @SPASMODICIND 5 років тому +14

    Love this guy, wish I could work under him !

  • @highercallingtreeservices8300
    @highercallingtreeservices8300 13 днів тому +5

    BEST interview EVER. Best INTERVIEWER ever. Well done, Lady!

  • @KurshotAkyuz
    @KurshotAkyuz 5 років тому +92

    Great production. Loved the questions and chill approach to the interview.

    • @carina9302
      @carina9302 5 років тому +1

      THANK YOU

    • @emjayel4509
      @emjayel4509 4 роки тому +1

      @@carina9302 do you have an IG?

    • @carina9302
      @carina9302 4 роки тому +2

      mjl yep @carinamaggar

    • @emjayel4509
      @emjayel4509 4 роки тому

      @@carina9302 thank you. Big fan of your personality and way you handle interviews. You seem to be a genuine human and a breath of fresh air. Granted this interview is not recent so it's of course possible my hopes that you remain the same but also experienced growth in a way that would benefit my selfish ideal of you is, obviously, unrealistic. (And not actually something that I truly want for anyone. I want for anyone to grow into what's best for them.) At this point it's apparent I am rambling and getting so far off topic that I have had to re-read my original sentences to remind myself to shut up. Ok, bye. 🤣🤙

  • @MB-ro4in
    @MB-ro4in 5 років тому +116

    "Where you direct your attention, affects what you deem to be important"....
    I watched this post Jordan Peterson video....now I know why.
    UA-cam algorithm man, I'm telling ya.

  • @TomSargent24
    @TomSargent24 2 місяці тому +15

    This was an excellent interview. It is great to see the human side of people in interviews.

  • @88JWatts
    @88JWatts 9 днів тому

    Really good questions 🔥 Rory Sutherland always speaks wisdom

  • @elaninc
    @elaninc 4 роки тому +3

    LOVE RORY amazing insight & I wore overalls as a NY Mad Woman working for a President. My male assistant would comment ironically "She is Doing It for Defense!" Where was Rory when O & M was my agency? Would have hired O & M London in a NY Minute!

  • @Barrrt
    @Barrrt 5 років тому +11

    This was amazing. Big props to both of them. This is how I like to see creatives interviewed - by someone creative who isn't afraid to put themselves out there as well.

    • @carina9302
      @carina9302 5 років тому +1

      THANKS!

    • @Barrrt
      @Barrrt 5 років тому

      @@carina9302 However and whatever you're doing, I hope you do more and that I can watch it on youtube! Thanks so much for making this series. Wishing you all the best.

  • @jinglebots
    @jinglebots 5 років тому +91

    that young woman has nothing to worry about. she's so bright the dude can only look at her with one eye. I saw he does have two eyes, but she's like the friggin sun.

    • @tomggabin5838
      @tomggabin5838 5 років тому +4

      What the hell are you talking about? All you're really saying is that Sutherland was way over your head.

    • @carina9302
      @carina9302 5 років тому +7

      Well thank you so very much. Appreciate it!

    • @davidrebelo3574
      @davidrebelo3574 4 роки тому

      :DDDDDDD

    • @1995yuda
      @1995yuda 4 роки тому +2

      Hahahahahahaha!!! GENIUS comment bro! I agree!

    • @inconnu4961
      @inconnu4961 3 роки тому +1

      She certainly had some spunk for a 28 yo! Of all the Sutherland videos of binge watched today, this had to be the most enjoyable one. He seemed quite in his element with it!

  • @fudge90
    @fudge90 3 роки тому +3

    love Rory! always so many good ideas and so confident in them :)

  • @holly4903
    @holly4903 2 місяці тому +3

    What a wonderful interviewer! She is brilliant

  • @chiefenumclaw7960
    @chiefenumclaw7960 10 місяців тому

    This was most excellent! Thank you, friends, for taking the time to share this, much obliged.

  • @marknhopgood
    @marknhopgood Місяць тому +5

    The 2 things are relationships and Excel. You’ll go far.

  • @jesus_built_my_hotrod
    @jesus_built_my_hotrod 2 місяці тому +2

    Bacon is definitely better than ham. Great interview, this young woman has a great future.

  • @frequencymanipulator
    @frequencymanipulator 12 днів тому

    What a great combination.... a splendid interview.

  • @benohanlon
    @benohanlon 5 років тому +26

    This interview was great. Especially the laid back fun. It's actually hard to ask for questions but these were good and the rapport natural. Really inspiring me for my podcast.

    • @carina9302
      @carina9302 5 років тому +1

      thanks very much, that's great to hear

  • @dreboyle167
    @dreboyle167 Місяць тому +5

    Is it just me or does it seem like the footage of Rory was in log format and they forgot to colour correct it?

  • @jaleotech5918
    @jaleotech5918 5 років тому +11

    He's brilliant and she's got a beautiful personality!

  • @learning2read
    @learning2read 17 днів тому

    You can't control what you deem as important, but you can control where you direct your attention and thereby influence your priorities and the things that really matter to you.

  • @urmillayadavthegrowthguru
    @urmillayadavthegrowthguru 2 роки тому

    Great interview...... Impressed with this personality

  • @danielsweb2
    @danielsweb2 5 років тому +21

    This video has way too few views. Fantastic interview.

  • @andremiguel0
    @andremiguel0 5 років тому +8

    Dear, don't forget to match the color settings between both cameras. Great interview.

    • @vinkarume6205
      @vinkarume6205 5 років тому +1

      They were not good at two things lol.

    • @carina9302
      @carina9302 4 роки тому

      Don't be mean. You don't know what goes in to making these FOR FREE.

    • @floflo8153
      @floflo8153 Рік тому

      @@carina9302
      Lol...

  • @ThisDesignLife
    @ThisDesignLife 5 років тому +6

    Rory is a brilliant thinker

  • @MightyMage2
    @MightyMage2 Місяць тому

    One of the best interviews I have seen in a long time

  • @MonsieurCabinet
    @MonsieurCabinet 6 років тому +24

    I taught Carina on Foundation - I distinctly remember her standing in a small hand-drawn circle in the middle of the studio, for several hours, dressed as an elephant.

    • @OneOneOneEveryLondonOffice
      @OneOneOneEveryLondonOffice  6 років тому +26

      Ahhhh!!! I'd forgotten about this! Thanks for reminding me (not much has changed). Foundation was the best year of my life!! Carina x

    • @Barrrt
      @Barrrt 5 років тому +2

      hahahaha this is brilliant

    • @saminyasaranabil1238
      @saminyasaranabil1238 3 роки тому

      That's so sweet!

    • @robertp.wainman4094
      @robertp.wainman4094 Рік тому +2

      ​@@OneOneOneEveryLondonOfficeYes - foundation was my best ever year of education.....50 years ago!

  • @skiboltskie
    @skiboltskie Місяць тому

    Both interviewer and interviewee were brilliant.

  • @Sock1122
    @Sock1122 3 роки тому

    something tells me the sun was shining in Rory's eye during this interview

  • @mementomori29231
    @mementomori29231 3 роки тому +1

    One of the best interviews I have seen. Great content and thoughts!

  • @coolriza4
    @coolriza4 Місяць тому

    Great stuff, excellent interview. Hell, this could even be used for a tutorial.

  • @GrumpyBuddhist
    @GrumpyBuddhist 3 місяці тому

    Fascinating interview with a fascinating man. However, The Beatles produced some of the greatest music in 9 years and Rolling Stones have been around 150million years.

  • @andrewrussack8647
    @andrewrussack8647 Місяць тому +6

    I had a uni colleague who said, “Laziness is the mother of efficiency!”

  • @ten-ub4xd
    @ten-ub4xd 5 років тому +5

    this warmed the soul :)

  • @voranartsirisubsoontorn9010
    @voranartsirisubsoontorn9010 5 років тому

    Here again Mr.Sutherland from OG&M gave the inside fact of knowledge type of info. Thank you Sir.

  • @creativesource3514
    @creativesource3514 2 місяці тому

    I'm a surgeon and love what I do. I have no interest in advertising but still watching this man.

  • @sayandsathish2159
    @sayandsathish2159 3 роки тому +2

    That was one wacky interview xD looking forward to more like this

  • @hbergman1237
    @hbergman1237 Рік тому

    I LOVE THIS MAN!! ❤😂

  • @RekoMoreno
    @RekoMoreno 3 роки тому +1

    Great interview, I like the way they kept it fun and engaging.

  • @bolaa.5655
    @bolaa.5655 5 років тому +19

    I love this womans interviewing style. Did anyone catch her name?

    • @carina9302
      @carina9302 5 років тому +8

      Hey! Yes. It's me. Carina Maggar - you can find me on twitter :)

    • @jazy1
      @jazy1 4 роки тому +4

      @@carina9302 HEY YOUR INTERVIEWING STYLE IS AMAZING I DON'T CARE WHO U ARE I WILL FIND YOU AND I''LL MARRY YOU

    • @carina9302
      @carina9302 4 роки тому +2

      Jazy Bhai 😃 thank youuu and Goodluck!

    • @jazy1
      @jazy1 4 роки тому +1

      @@carina9302 If i ever got famous, will you interview me?

    • @vitalia5962
      @vitalia5962 4 роки тому

      you need to open your own company (or start as self employed). you have no other way!

  • @jeffreydaniels7519
    @jeffreydaniels7519 Місяць тому

    I wonder if he’s studied Edward Bernaise? Being at Oglvy, I’d expect it to be compulsory reading like it was for my Father. My father was a MadMan, based in Chicago back in the 50’s, 60’s and 70’s before starting his own very successful marketing and communications business. It was a very fascinating life growing up around some of the most famous and interesting people in the World. This gentleman reminds me of my father’s creative director.

  • @soar-up
    @soar-up 2 дні тому

    Great insight

  • @davidwilkie9551
    @davidwilkie9551 5 років тому +3

    One of those people who I have enjoyed working with, not working for, because the methodology is basically "see what works" and "park by feel" abandonment of reason.
    As he points out, it's the dilemma of inexperience, and because the shift from Apprenticeship to Career is inevitable, in reaction to the availability of qualified persons easily outsourced, eventually the pendulum swings back and the tenacious and curious self-teaching person "falls into place".
    Although all the lottery winners probably say it was the wisdom of their own efforts?

  • @MegaSuperCritic
    @MegaSuperCritic 3 місяці тому

    What a cute, entertaining, and informative interview

  • @galeno-healthsciencepreven5075
    @galeno-healthsciencepreven5075 5 років тому +2

    Great interview

  • @MarttiSuomivuori
    @MarttiSuomivuori 4 роки тому +2

    A brilliant lady. Almost 30!

  • @robertp.wainman4094
    @robertp.wainman4094 Рік тому +1

    "It's just advertising" - I would tell friends.....but they still went ahead and bought the product!

  • @BSinister
    @BSinister 3 роки тому

    Thankyou for your knowledge sir

  • @ryanrothon5843
    @ryanrothon5843 4 роки тому +1

    brilliant interview!

  • @haskellcameron
    @haskellcameron 9 днів тому

    I've probably consumed close 1,000 hours of Rory Sutherland content including his book (which I've read and listened to several times). This is the first time I have ever felt genuine opposition to anything he has said which was "Stones over Beatles" (there's literally no way that is that man's actual preference) and that "Prawns wouldn't improve w/ cheese" 😆😅

  • @ivanong9648
    @ivanong9648 5 років тому +51

    Does anyone think that Rory resembles the late Christopher Hitchen??

    • @jaleotech5918
      @jaleotech5918 5 років тому +3

      Not a chance... Same wit perhaps (Christopher was a bit smarter, well a lot smarter) but they don't look alike physically. Oh and it is Hitchens... with an S

    • @Sirwastealot
      @Sirwastealot 5 років тому +1

      @@jaleotech5918 He does come across as more genuine than Hitchens, who seemed to be a lot more on the pessimistic side and could often come across as condescending or too up his own butt.

    • @KurshotAkyuz
      @KurshotAkyuz 5 років тому +2

      Ivan Ong he’s def got his swag

    • @missionpupa
      @missionpupa 5 років тому

      @@jaleotech5918 First thing he reminded me of.

    • @aaronperonz
      @aaronperonz 4 роки тому +1

      Yes indeed! I think it’s the mix of wit and intellect

  • @blek1987
    @blek1987 8 місяців тому +1

    LOL this one is one of the better interviews, she's bossing him but they have some great chemistry. Rory is KING

  • @MyChannel-ct6gr
    @MyChannel-ct6gr Місяць тому

    Apple products are wrapped in a reality distortion field. LOVE IT! 🤣🤣🤣Where do I download the transcript for this video?

  • @MarbleMcGee656
    @MarbleMcGee656 5 років тому +2

    Thank you.
    I needed this. Truly insightful.

  • @HondoTrailside
    @HondoTrailside Місяць тому

    That quote on the stupid and lazy, etc... Is out of Norman Schwarzkopf's book. Basic military leadership.

  • @thatguyshawn3570
    @thatguyshawn3570 4 роки тому

    This is GOOD CONTENT.

  • @lindadonald348
    @lindadonald348 2 місяці тому

    This guy is awesome

  • @ItzGanked
    @ItzGanked 5 років тому +3

    If you guys like this you should check out him on the farnam street podcast, highly recommend

  • @Barrrt
    @Barrrt 2 місяці тому +6

    If anyone wonders about the name of the brilliant interviewer, it's Carina Maggar*
    She writes books now too!
    _
    *found that in one of the comments where she announced herself

    • @tantuce
      @tantuce Місяць тому +1

      Thank you! I'll check her books now
      I was wondering. So few views on such a brilliant interview. I'm glad she writes books and progresses in life.

  • @amarjittalukdar1967
    @amarjittalukdar1967 8 днів тому

    Air Crash Investigation: best way to understand the human mind as individuals, groups and organisations.

  • @falastene941
    @falastene941 2 роки тому

    I appreciate the mind on him but just realized his weakness which is a bad habit of mine as well.... he's a smoker! Shocking for such a smart educated person...

  • @luzi29
    @luzi29 5 років тому +1

    This was fun 😊👍🏻

  • @thedevo01
    @thedevo01 2 дні тому

    I nearly threw my phone across the apartment when she kept talking over Rory for almost a while minute straight

  • @Redcorn121
    @Redcorn121 6 років тому +1

    This was fantastic

  • @roryblake7311
    @roryblake7311 10 днів тому +1

    He's right you know...

  • @arande3
    @arande3 5 років тому

    I guess the solution to that initial point is to - yes, plan - but only in short windows, not years at a time. I think two year windows are a good range, or as little as a few months.

  • @alan_poser
    @alan_poser 28 днів тому

    It’s how they veered into random stuff at the end for me 😂

  • @kalpeshodedra4718
    @kalpeshodedra4718 5 років тому +2

    Hello, team from the ones. I loved this video and I am a fan of Mr. Sutherland. I would like to use a bit of the audio from this video on my own video and to spread the great insights and motivation of Mr Sutherland to other people. Please contact me because I would like to have your permission to do so.
    Comment back here and I will share my information to you guys if it's alright with you.
    Keep working hard towards enlightening the people of this world 😇

  • @toriahennesey
    @toriahennesey 2 роки тому +3

    What's the name of the interviewer, please? Credit her?

    • @tantuce
      @tantuce Місяць тому +1

      Carina Maggar.

  • @hrviumhrvarium74
    @hrviumhrvarium74 Місяць тому

    "i've put it on porridge"
    says self-admiring
    gold

  • @AURA912
    @AURA912 2 роки тому

    And then next year we gotta be exceptionally good at three things

  • @corduroy_95
    @corduroy_95 5 років тому

    truly fascinating interview, but pls next time use the same cameras or whatever. thanks for the clip!

    • @carina9302
      @carina9302 4 роки тому +1

      Of course we knew that but we had a camera issue that day

  • @sasha_nivar
    @sasha_nivar 5 років тому

    I love this interview thank you for sharing

  • @gee3883
    @gee3883 29 днів тому

    Two adorable people.

  • @lpsp442
    @lpsp442 5 місяців тому +1

    I love this interview, but is it me or did Rory not explain what the two things were?

  • @markjones1337
    @markjones1337 20 днів тому

    Trifle, cheese does not improve Trifle.
    What a remarkable interviewer.

  • @JungleBodywithTasha
    @JungleBodywithTasha 5 місяців тому +2

    Oooo I think I missed the two things 😂😂 doh

  • @mihxiii
    @mihxiii 5 років тому +2

    That's.. calming.

  • @MilanDavidovic-rj7sd
    @MilanDavidovic-rj7sd Місяць тому

    First time through, I must not have listened carefully because I got through to the end and I hadn't caught what the two things were. 😆

    • @RTFManuel
      @RTFManuel Місяць тому

      probably cheese and tabasco

  • @optimize.
    @optimize. 2 місяці тому +1

    Good interviewers speak 10-20%

  • @DavidLoveOfficial
    @DavidLoveOfficial 5 років тому

    Fantastic work😊

  • @teflon12
    @teflon12 7 років тому +6

    Rory is too cool

  • @stevecummings9703
    @stevecummings9703 4 роки тому +2

    That was one of the best interviewers I've seen - Great Job! Not to sound like a perv but really cute too. Looks a bit like Jodie Comer ;p Thumbs UP -

    • @carina9302
      @carina9302 4 роки тому +2

      steve cummings that is so weird you say that! It's not the first time I've been told that and THANK YOU BECAUSE I LOVE HER. so glad you liked the interview ☺️

  • @cornerstonecontractingserv5161
    @cornerstonecontractingserv5161 3 роки тому

    Who’s this guy one of the best interviews , as well as the interviewer she seem. That she had a relation to the topics they talk about well done .

  • @LizardParanormal
    @LizardParanormal Місяць тому

    Ahh yes, prawns came to mind as well.

  • @soundsfromtheneighborhood
    @soundsfromtheneighborhood 2 дні тому

    This cute lady looks like Shailene Woodley. Awesome interview, too short!

  • @dhilboylion8080
    @dhilboylion8080 2 місяці тому

    Good questions and answers. I wish the host didn't frequently shout over the interviewee.

  • @Alex-ll4xm
    @Alex-ll4xm 5 років тому

    Thank you!

  • @johnsonmcbig9157
    @johnsonmcbig9157 5 років тому +2

    Obviously I'm going to employ a person because I need them to perform a specific task, it's not just a fun game where they get to do whatever they want.

    • @Aguycalledmax
      @Aguycalledmax 5 років тому

      Not all jobs have entirely static roles to be filled though. I could see how in the advertising industry, different clients with different projects means less of a need for hyper specific and rigid job titles. A great employee with a specific set of skills who is adaptable to different scenarios could be hired and be assigned to projects as and when needed.