The Decline of BlackBerry...What Happened?
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- Опубліковано 22 чер 2021
- BlackBerry once made some of the most advanced, best selling phones on the market. Yet here we are only about a decade from their peak and they're already almost completely irrelevant. This video outlines the rapid rise and fall of BlackBerry while attempting to explain the reasons behind it.
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My dad had a blackberry and it was his whole personality for a time😂
Same
I'm glad I read through the comments because it turns out, I wasn't the only one having the same experience with my old man lmao He thought it was such a cool thing! And at the time, it totally was.
that's people with iPhone now lol 😂
It was my personality when I had one I would go back to them if their ecosystem wasn’t an abortion.
i am your dad 😔
I owned a blackberry when I was in high school. Most of my friends had one too. It wasn’t for business, it was a status symbol. The iPhone ended up taking over that lane.
Yooo if u had a blackberry in school u was the man
In my country, both the Blackberry and the iPhone were a status symbol. The Blackberry showed that you probably had a person who worked at a big/multinational company, whereas the iPhone basically told everyone that your parents were rich. Eventually though, they were both overtaken by Samsung when it released its Galaxy line.
Y’all must be old 😭😂
@@vhj2151 I’m 27
@@movieplug5117 facts!! 😩🤣
The thing you miss about the physical keyboard is that it wasn’t easily adaptable to other languages that had other alphabets or symbol structures. They actually had to build different hardware for different global markets. This is where the iPhone and eventually android devices killed them….new keyboards were just a touch of a button away.
I had a blackberry in 2007 as a college student and a young army officer. I was one of the verizon people who couldn't get an iphone and was generally opposed to Apple for a variety of reasons. The blackberry served my needs well enough, but it was pretty inflexible and aside from calls and emails it just didn't do much.
I ultimately swapped to a different flip phone style a couple of years later when I got back from a deployment and my blackberry was super outdated. The blackberry just didn't have enough practical value to justify its cost.
Then, a few years later a company I worked for gave me an iPhone as a company phone. I got hooked on Apple and have been with them ever since. I had the 5 for work, then got a 5s for personal use, then got a 7, then an Xr and now a 13 pro max.
If Blackberry had been in the game with my employer, I might have been 'recaptured' as a customer, but by then they were dying their slow death.
Customers weren't loyal to any carrier, we were held captive by them back in the day. Remember the days of mult-year contracts?
Still sucks now but that was truly aweful
Back then jail break was a big deal and came with a lot of baggage, ATT and Apple did not want verizon.
Yeah now we have multi-year phone financing agreements. Yay progress.
Doesn't this still exist? I don't know about the US, but in European countries it's very common to sign a 2-year contract with your carrier and once it's close to its due date, you'll suddenly be getting all types of deals and promotions on replacing your phone with a newer model. Also, if by whatever reason you "threaten" them by saying you'll find another carrier as soon as your contract ends, you also magically get new deals like a new phone even though your contract is not even halfway through those 2 years or maybe even a small deduction from the cost of your monthly plan. They didn't really scrap multi-year contracts to make you loyal, they just changed tactics.
I wonder why that existed? At least we can now switch carriers freely
Blackberry 2010 known for "multibillion dollar company"
Blackberry 2021known for
"Meme stock"
s T O n K s
I set my Samsung's Bixby button to open the Fidelity app so I can lose money faster.
@@CannabisTechLife I was thinking of doing a Samtime reference. And you beat me while high. Well played.
Diamond hands, folks. Last man holding Blackberry wins.
I had a couple of Blackberry's including the Curve, one had the round trackball and the other had a square track pad. The one with the round trackball was my favorite phone of all time. It was heavy duty and durable. I owned a business and got one for my asst manager. It was a great phone, great messenger, just an awesome tool. They were referred to as "Crackberry's" as they were addictive, although strangely, people nowadays are actually addicted to their phones. I miss my old Blackberry.
Wow, I forgot about that ball that was like a mouse. It was pretty cool.
That little ball was sick. Anyone else remember brick breaker?
My wife bought a BlackBerry Priv, because she liked the physical keyboard and Android. But the phone itself was troublesome, often getting stuck in a reboot loop. it didn't last long.
And getting hot as hell when the apps demanded more processing power ( Pokemon go for instance)
But I still miss my Priv and especially android with physical keys.
@@MeinenNamenSagIchNicht she still wishes she had that physical keyboard too. But her new Fold 4 is keeping her happy.
I live in Waterloo where blackberry was founded, they made our city a huge tech hub. They're not really talked about anymore but our city is huge in tech and is home to a lot of tech start ups which I think blackberry contributed too.
The University is known for its CS programs so I think both UW and Blackberry propelled Waterloo into what it is today.
waterloo also has their own google location which is pretty dope
I too live in waterloo, the silicon valley of the north!
And all the startups moving into the sold BlackBerry campuses.
I too live In Waterloo and waiting for Mennonites to start using blackberry phones
"these people must've been conditioned to panick Everytime they heard the phone ring"
Oh buddy I got news for u! I can do that without a blackberry
Funny!
Nice
Hello, we have been trying to contact you to inform you the extended warranty on your car is about to expire. To extend your car's extended warranty, press three to talk to a representative.
I've received this exact recorded message everyday for the last year and if you talk to representative and tell them to stop calling it's useless because English is a third language to these people and they're obviously just reading from a script!
Same
the absolute state of gen z
I owned a blackberry curve from 2011 to 2013. The first thing that bothered me was the switch to a trackpad that wasn’t always responsive the way the older trackball had been. Then, after I purchased an iPod touch, it became rapidly clear that blackberry’s OS was rapidly falling behind. In 2013, I switched to an iPhone 5S and have had iPhones ever since. I still miss the full keyboard (I could type so quickly and accurately), but there was just so much that fell behind and never recovered.
I had a BB when I started working as a professional. It was a status symbol. I remember being impressed by the senior people who had work-provided BBs. I shifted when I learned that BB would never have an app store on par with its competitors. They couldn't make the leap from professional to dual use.
Blackberry's strength was the security of it's BlackBerry Enterprise Server. That's the main reason so many companies and governments stayed with them so long.
True, but the requirement of the server was likely one of their downfalls.
Blackberry was good when it was secure. The downfall was that they were secure and the DS must be have access to all of your data and devices.
Yes I've heard that Black Berry was tight on security.
Google is a snitch machine for the local robbers lol 😆 you throw yourself under the bus with any Judge with Google snitch machine transcripts 😭💀💀💀💀
@@russellhltn1396 Not the requirement but the fact they had released the freaking masterkey for their encryption which basically rendered their damn infrastructure worthless.
Blackberry is still doing well. It has partnered with Amazon and baifu and Nvidia to provide security and they are impeded in 195 million vehicles on the road.
I remember my dad telling me that his colleague could connect to his printer wirelessly and print stuff from his BlackBerry and we were both super impressed at the time.
What giant lolcows.
And today I use my phone to control my computer remotley to mess with my brothers.
@@LiteralCrimeRave I didn't know you could do that. How do you connect to the computer?
Also, I'm still annoyed that RIM failed to provide the Blackberry Priv with both the hardware features and software compatibility that it needed to be properly successful. It was an amazing premise because they managed to fit a portrait qwerty keyboard into a sliding mechanism that wasn't bulky. If I remember correctly, though, it didn't use the standard Google Play Store and it also had some problems with hardware quality control. It's such a shame, because that is precisely the configuration of device that I am most interested in.
Yep - There was a way to "side-load" some android apps, but not all and not by direct download. I did that with my Playbook until it got to the point where the apps that would actually work were just not worth having.
I love my Key2. It's as close as I got to my vintage Sidekick2 with functionality for IMs and excellent for PDF managing PC fix tickets. Saves me packing a laptop to access files. Had it replaced in warranty once and want to keep it in active use as long as I can.
I remember having a blackberry in high school. This was around 2010 or so. I DEFINITELY wasn’t doing business shit, but a fuckton of texting and networking.
This was me too!! I text so much!
Plus its almost as durable as Nokia.
@@donnovandalusong266 Yes! I can't believe how many times I dropped it and it ran like a champ! I miss my BB! Although, my mom was so happy when I finally had to get rid of mine because she couldn't stand the clicking from the keyboard. Lol!
@@PsAMermaid F for your Blackberry 🤧
Careful there. Your Privilege is showing.
im from the city that rim was founded in and i remember in elementary school everyones parents worked there and then they fired a shit ton of ppl and everyone was freaking out because their parents lost their jobs
😐😔
I live in Rochester.. the rise and fall of Kodak and Xerox. And fall again. And fall again. The entire region is based on people who lost their jobs over the last 75 years hahah
I live in waterloo just down the street where there head quarters was just empty lots and buildings now
Thank you for your insightful commentary. I was surprised that you didn’t mention Jim Balsillie’s role in BlackBerry’s demise. Around 2011, he tried Getting an new NHL franchise into Hamilton Ontario. As a result he took his eye off the ball and blackberry started putting out low quality phones which as you mentioned had to be constantly replaced.
Interesting addition to the story. Canadians and their hockey LOL!
Loved my BlackBerry Curve in high school (2010 and 2011). They were too focused on business and didn’t change quickly enough. Great video!
Blackberry was THE phone at the time. Comparable to what iPhone is now.
I feel like that was only in North America though. In Finland I had never even heard of it before like 2013.
Kinda? They were popular for the early adopters of PDA devices, but they were expensive compared to regular phones. Now, nearly every phone is a smartphone, so I wouldn't really make the comparison.
Without the top notch security and secure browser. I would like to see a BlackBerry 10 comeback.
Apple is the worst phone out there. Even Motorola is better. Android is where it's always been😊
It wasn’t though. Most people stuck with dumb phones before switching to iPhone and Android
Never owned a BlackBerry, but I owned an early Android phone with the sliding keyboard... I miss physical keyboards.
Was it the HTC? I had that one myself. A full Android phone with the flip out keyboard. I loved it.
@@JL-sm6cg Samsung Galaxy 1S
The Blackberry Key2 is an Android Phone with a physical keyboard.
FxTec Pro 1 X, Unihertz Titan, Planet Computers Astro Slide, eventually the actual new BlackBerry...you've got plenty of options available today, and they all have Android compatibility so you're missing out on nothing by choosing it over a bland full touchscreen phone.
I had a Sony Ericson phone with a sliding keyboard, I loved that phone so much.
My one cousin had her Blackberry from whe. It first came out until a couple years ago. It had been dropped. Beer. Pop. Water. Everything spilled on it. Tue camera stopped working. The trackball stopped working. But sue kept using it. Sue finally bought a new cell. I told her to get a hold of blackberry and send them the pic of the cell. And tell them yer story of the cell. Tuey Probly would want to have that and maybe send her a brand new one. She had her blackberry for yrs. Even when ppl told her to upgrade. She wouldn’t. She doesn’t like todays cells because of touch screens. She likes the buttons. But she’s now used to tue new cell. I think she just didn’t like change. Must run in the family cause in the same way lol.
Love yer channel. Learning a lot why a lot of these places or companies closed down.
I Live in the Waterloo region where research in motion was founded and I remember everybody having a BlackBerry in high school because they were so easy to get in our area
They are the true original smartphone.
Blackberry didn't embrace android quickly enough and didn't keep the specs of their phone high enough to compete
Honestly, this is a big point that I think he is missing in the video. Apple started the environment that would eventually kill Blackberry, but they were not the ones who landed the killing blow. Apple, by being AT&T exclusive and pushing a "hip" brand, became another fashion symbol. Blackberry for "serious" users, Apple for "hip" ones. I do not think it can be overstated how much Android emerging as a true competitor to Apple mattered here. Blackberry was the natural choice to step into that role, especially once they had Verizon in their corner, but instead they released a product that just made Apple look even better by comparison. Android came in and showed an alternative to Apple that wasn't Blackberry, and that was the end. Blackberry wasn't displaced by Apple, it was displaced by Android when it failed to adapt to the new environment that Apple helped create.
I don't think embracing android soon enough was the issue. It was more like not embracing qnx (real os) soon enough was the real issue. It was also poor leadership and not taking apple technology more seriously. They also lack important functionality. Another important issue is the bad deals they made with verizon that lock some apps only to work with verizon like Skype. Meanwhile their competitors apple and android had Skype support in all carriers. They also had this ridiculous blackberry data plan that would block wifi, app store, and etc from working if you didn't have the plan. There was just too much issue developers had to deal with causing them to focus building for other companies instead. There was also poor ads. While it was a business phone they try to attract more users showing it as a entertainment device, but the ads shouldn't only focus on playing movies on a phone as their sale point. It was a limit and weakness as if the phone could only do that. If only qnx could come sooner, and have better developer tools and tutorials.
All three of ya'll make valid points, but If I remember correctly. The BlackBerry lacked apps, in which the iPhone and the android had/has. Just my opinion.
I think their iconic formfactor with a dedicated keyboard became obsolete because of capacitive touchscreens. In the late 2000s you had these awful resistive ones where you had to press really hard or write with a pen which was a lot slower than a traditional keyboard, but the resistive ones we use every day just need to touch without pressure, which in my opinion is better than a real keyboard on a smartphone.
@@JohnDoe_333 The Bold 9900 was really good, a touchscreen phone with a keyboard, I also believe it's because they didn't embrace android quickly enough, if they did I'd never switch just because of the sweet keyboards, still can't type on touchscreens, I hate them.
Blackberry was fantastic, what a shame. They absolutely were the thing to have.
Sike
@@2423yay bruh you are so childish .. I love it 🤣
I would love a brand new Blackberry with a QWERTY, high def screen, 4gb or greater ram and a fast processor. But, I want it to be built like the original curve models! They never felt cheap and survived multiple drops.
BlackBerry wont work after today.
When I got a black berry in 2010 it was so cool and people couldn’t believe I had one but a couple years later it was outdated
I had the Priv and loved it. Just needed a some adjustments and I thought it could keep up with other brands. Had an overheating problem. But I loved the keyboard for scrolling and for emulation.
Jimmy Fallon went from 0 to Annoying in 0.7 seconds in his cameo
his fake laugh absolutely makes me mad
I just clicked the video and haven't seen him appear yet but I agree
@@filipmazic5486 same
Blackberry was the ultimate dad phone
And food
And food
doof dnA
And food
And food
Got my 1st Blackberry back in 2012. It was a BB 9000 model. I was using it just for general purposes like web browsing, messaging, watching video, listen to music. Then i moved to iPhone 4 in 2013. Even today, i still love to have either a Blackberry 9000 bold or a Nokia E72 just for communication and for the overall nostalgic
I had a couple blackberrys from around 2008 to 2011 and they were amazing phones especially the keyboard. I was around 21 or so and it wasn't for business at all and a few of my friends had them too. I ended up changing it for a samsung galaxy s2 it was just better overall with web browsing playing music etc. But I always did miss the physical keyboard. If only blackberry switched to android early on then I think more people would have kept a blackberry or at least tried it out.
BB also had the back end enterprise server infrastructure they licensed. Full encrypted messaging/email, something that no smart phone could do at the time. This is why government and enterprise did not ditch BB for many years after iphone launched.
IIRC I think the US DOD still uses BlackBerry's.
@@Deezy07 Really, which branch? I've worked for almost every major DOD agency and there was a huge BB purge around 2014. It's been iPhones ever since.
As far as consumers, I think that was part of their downfall. A BB device required a server to support it. If an executive wanted their email on a BB, then the IT department either had to set up a BB server or contract out for that service. A smart phone isn't tied to any particular email service or server. In that respect, BB was more of a walled garden than Apple.
@@russellhltn1396 it was the servers that killed RIM.
BES sucked to support.
If RIM joined the Andriod ecosystem in the 2010s things would be different.
from what i recall there wasn't much of one to join initially.
one problem was that Bbery devices used their own proprietary (DataTAC?) network technology to do the encrypted email/text and it made any kind of shift to normal (GSM?) cell networks very expensive b/c they'd be abandoning their legacy backbone. basically, they had a short window in which to decide how drastically they needed to change, and they waffled until it was too late.
@Tong Zou yes they waited way too long to integrate to the newer smartphone functionality. Its a shame because i owned the Bold and the world edition. Loved those phones.
Yeah - hackable crap like android. I'll take BlackBerry any day and 10 times on Sunday.
@Tong Zou It didn't help things that BB's version of Android was a resource hog, and that the bootloaders were locked, and that they barely got any OS upgrades
@Tong Zou I'd go one step further and say BB10 was a great OS. It was secure, performed well and had an outstanding gesture system. The problem was a lack of dedicated software support and half-baked Android app compatibility. I loved my Passport and would still be using it had BlackBerry released an Android version.
I got a BlackBerry the summer before my junior year of high school in 2010. I kept it for a year and, interestingly, switched to the iPhone the following summer as the front-facing camera and other features became a must-have. It was interesting to watch this and see that peak in 2011 because it did feel like everyone had one, and then the following school year, it was all about the iPhone, and we were like, BlackBerry, who? I didn't realize the iPhone was AT&T exclusive at first, which makes sense why I didn't have one right away since my family was a Verizon customer.
I owned and loved my Blackberry in 2008 , and when others were proud of their IPhones, I would not budge because I did not think I would be comfortable using an on screen keyboard. 😆 I remember the device fondly, as it was a step up from the shoddy devices I'd been using prior. I actually still have a couple of Blackberry phones in their original boxes, once of which, a BB Classic, is still brand new. I plan to display them on my 90s/00s shelf when I get my office set up.
I worked at AT&T when the iPhone 3g, 3GS, and 4 all came out and the company directive at the time was “push the iPhone no matter what”. If someone came in and specifically said they wanted a BlackBerry it was my job to do everything in my power to try and switch them to an iPhone or be reemed by management. I’d have to imagine that had something to do with the fast decline as well.
That AT&T and iPhone relationship looked more like a cartel.
Wow.
Yup, Apple had draconian contracts with carriers which forced this type of behaviours.
Spot on. At&t used to be a huge blackberry provider & seller. When the iPhone came out, I feel they were pushed by Apple to push people from BlackBerry to I phone. The problem is the iPhone doesn't have a keyboard & BlackBerry people want a keyboard. Ultimately the got at&t to kick BlackBerry off their network, which happened last year and led me to switch to mobile so I could keep my blackberry with a keyboard.
@Shawn that's your opinion. IPhones don't have a keyboard & tbh I hate the iOS operating system. Blackberries run android OS.
I remember both of my parents having black berries in like 2010 I thought they were so cool. It was my aspiration to have a blackberry when I grew up
Tell them their Blackberry wont work after today.
2022-01-04
I had two Blackberrys. First was I thing it was called "edge" I actually got on well with it, served the purpose and never gave me any grief. App support was low but then I didn't require anything from it that a text, email and phone device.
Later, I got a Z10 on the new BB10 platform and really liked it. It was just a shame that app support dwindled for it, and by this time I was requiring more from a phone than just communication. But I stuck with it for a few years. In fact, I still have it and use a spare phone whenever I need.
I used to do Corporate IT support back in the early to mid 2000's and I've had serval over the years. A Blackberry was the device issued to the IT dept. staff and VP's. It was the first true functional business oriented smart device. They had a decent physical qwerty keyboard, a useful set of productivity apps the OS was inherently secure, it had virtually seamless corporate email integration with Domino or Exchange through BES. And of course later came BBM. The Pearl, Curve and Bold were the best models. They tried to follow the trend and go full touch screen with the Storm which was a flop. Then they tried to return to their roots with with the KeyOne (Android OS combined with an old school Blackberry) Which was decent but by then it was too late for them. I still have most of my old BBs in a drawer with the rest of my vintage cell phone collection. They did however excel at the infotainment interface in my Ford. with the Sync 3 which is way better than Microsoft's glitchy ass Myford touch Sync 2.
When I was in advertising, BlackBerry was my client. This was 2013. I remember very clearly being told in a meeting by their c-suite that they are not at all concerned about the iPhone and their business in future proof, and we should stay focused on their newest initiative... their new "creative director" Alicia Keys. The iPhone didn't kill the BB - their management did.
Same for Motorola. When Chris Galvin took over for his father, he lacked any vision, and Motorola tanked.
One could blame the dot com bubble bursting, but that doesn't explain why Qualcomm and Cisco (amongst others) are still around.
I would agree with that, but also add that when Apple released iPhone, Lazaridis acquired one and dissected it. As I heard it, after evaluating its use of the network (BlackBerrys were also famous for being very frugal with what at the time were significant limits on cellular network bandwidth, as all traffic, including browser/web traffic, was compressed…which gave us the BlackBerry browser with all its warts) he declared that it would crush the network…and it did. AT&T spent multiple millions upgrading their network, especially in the larger markets, where the overwhelming presence of the iPhone would result in delays, dropped calls and other issues, on not just with iPhones but all the other devices. iPhone today is still a bandwidth hog.
Also Alicia Keys was caught messaging on an iPhone, so that wasn’t a good look, either.
I had a blackberry , I loved how a little light on it would blink twice when I had a text coming in , one of the few things I remember about it .
Yeah the iPhone light blinking just isn't the same since it's in the back.. Pfft
I'd forgotten about that. A very nice feature.
I actually really miss the light that blinked on my Blackberry Pearl.
I absolutely had a BlackBerry (3 of them, actually- the BlackBerry Curve 8330). I absolutely loved them, and the physical keyboard is something I still miss from time to time...though admittedly not when I'm swipe texting 🤣.
As always, this is another excellent video of you! However, you forgot to mention their BlackBerry PlayBook tablet released in 2011, that was supposed to represent a serious threat to Apple, that had just released their iPad the year before. It has been a disaster, another nail in BlackBerry’s coffin as the move cost them very much with terrible press coverage.
The BlackBerry was so ubiquitous where I live that everyone still had one as a second phone even though they upgraded to an iphone or Android because everyone still used BBM
Washington DC?
Same here. Im from mumbai.
F
iMessage replaced it
We was still trappin on BBM
I want a modern phone with a physical hidden keyboard SOOOO badly. There’s just something about clicking those keys, and I’m 20 y/o
I’m with you on that
Your choices are basically the BlackBerry KEY2 / LE, the F(x) Tec Pro 1, and the Unihertz Titan and Titan Pocket...
@@KBoon I just price checked a few of those 🤯
@@mattberg6816 around about how much?
Now that I googled it I see. Oh dear the price is not low. But when weighed for what it offers...
That was a good transition time. I think my last may have been the 8520. Back then I was on the side that touch could not replace physical keyboard.
I owned a black barry back in 2011 when they were still booming. When I saw the title of the video the nostalgia came flooding back to me about when I owned a blackberry and I have to tell you I prefer the design of the blackberry over any of the other smartphones. Now this is just my own bias point of view when I say I’m tired of the modern smartphones today with Apple and Samsung being the flagships. I just feel as if there is no verity now a days compared to back then. Nowadays you’re really only left with 2 options and it sucks because I remember a time when the smartphone market was more diverse.
My buddy Barry is black too. I don't _own_ him though.
@@bigtombowski
😂
Nah, those plastic keyboard was a deal breaker, especially nowadays when people prefer bigger phone screens. There is a reason phones with physical keyboards became obsolete.
I was in uni at U of Waterloo when RIM got HUGE. It was nuts. They basically ran that town for a while.
Google runs it now.
sad story in a way, sort of like what happens to coal mining towns
As a 12 year old kid I remember wanting a Blackberry every time I walked into a Fry’s or Best Buy
if you had one of them, you were the most hip in all of the land. A.K.A the school’s yard.
RIP Fry's
Goddamn I miss Fry's
For me it was a few years before that as iPhone fever was blasting off in 2012 with the iPhone 4S but I remember being 10 and oooing and awing over the one my Dad got from work.
what's fry's?
I’ve had two Blackberry phones over the past 10 years and frankly miss them a lot. I first got the Blackberry Bold 9930 in 2012 and then got the Blackberry Passport in 2015 or 2016. I used it for personal and for work (as a Realtor).
The real killer for me was the App Store. They did not keep up with Apple and therefore I didn’t have access to certain apps I needed for work on a Blackberry. But man, I would love to have a good phone with a physical keyboard again. My favorite cell phone ever was my BB Bold.
I grew up in the Waterloo area and man... I remember so many buildings were "RIM" Buildings around here back in the day! Pretty much everyone I knew had Blackberries and was on BBM. It used to be a status symbol having over 100 contacts on your BBM list! I do remember those annoying "PING!" messages my boss used to send me through BBM whenever I was ignoring him though...
But I fully agree with you, the Blackberry company failed to adapt and keep up with the emerging technologies. I remember one of their last bids for notoriety was supporting Flash content in their Blackberry Playbook (back in like 2011 or something), you know, back when Flash was still somewhat popular, but also on it's way out in favour of HTML5...
As a Canadian this hurts... And it honestly seems like people ditched them overnight
iPhone kicked their ass. They should of started just copying the iPhone .
as someone who LIVES in kitchener this really hurts
@@jeffs4020 it was interesting watching their decline live while attending UWaterloo and seeing their old office buildings near campus being absorbed by the university
The funny thing is as an Indonesian I remember these things selling way past the point where people start to abandon them globally, they even later released a phone named "Jakarta" like the capital. The sad thing though, I have used 3 Blackberry curves, the Curve 3G got lost before it was even a year old, the Apollo didn't last long enough, then I used up the final breath of my brother's old Curve. To put it, they just didn't last all that long, I finally ditched them and switched to the Nexus 5 mid 2014, where that phone died after 4 years as well *sigh*. Luckily my current Note 9 is doing way better even after 3 years.
@@jhonson530i ur living in 2014?????
apps killed the BB. once that became a thing, it was all over.
Also companies no longer supplying phones to their employees but instead relying BYOD. At first I didn't like the idea myself but now I'd never want to go back to having two phones to carry around.
I had a couple of Blackberries around 2007-2010. It was my first smartphone but to be honest I really don’t remember much about them anymore. I remember one had a ball that you rolled around to scroll with and the next one I got no longer had a ball but had a square that you scrolled with.
I remember in I think either 2011-2012 when BBM went down for like 3 days. I can’t remember if it was a global outage or not, but it was huge because I remember hearing it on the radio. I was in high school so it wasn’t a huge deal but it was pretty annoying considering I didn’t have anyone’s contact info and only had them on BBM. For me, that’s when I decided to switch to iPhone.
There is a great book, called "Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of Blackberry" that i would recommend to get a really great look how the company squandered the lead they had at the time.
That book is a must read to have a more complete understanding of what went wrong. "RIM didn't see the iPhone as a threat" is partially true, but an oversimplification. The cellular companies (the non-AT&T ones) were the ones that told RIM execs not to be concerned with the iPhone and to not put any development into a competing multimedia capable device.
I need to check that out. From an outside view (I’m Canadian and BB was a household name) it was all hubris. If you remember when the iPhone came out, Balsilie was more concerned with getting an NHL franchise. My belief, wrongly or rightly, was that RIM was too arrogant and never considered a full screen touch interface to be competitive.
@@wcg66 here's a short video of the author discussing the rise and fall of BlackBerry.
BlackBerry Jacquie McNish reveals inside story (Full Interview)
m.ua-cam.com/video/LNZ8X1h2hIc/v-deo.html
The lesson I have learned from Company Man on so many many of these videos is, once the family sells to a corp. it's going to go bad.
man... i remember as a kid, i wanted a blackberry so bad 😔 i used to read those preteen magazines and id see all the disney/nick stars with their blackberries, and i even wanted one instead of an iphone up until late middle school. i just wanted the little keyboard, man.
I owned a Blackberry Bold in 2009 before switching to iPhone. I bought my Blackberry mid way through my MBA program. A lot of us had one until the realization that we could have an iPhone that not only provided our business needs but also personal and entertainment needs. It made for better synchronization with our Macs as well.
one of my friends was loyal till the end, he had whatever blackberry came out in 2018, it was actually kind of nice looking
The BlackBerry Keyone was released in 2017 and had all the same features as a iPhone 10 with the Iconic physical keyboard but Android based software. I have owned mine for 4 years and is a excellent device.
that was me too, i had the PRIV, the KeyOne and the Key2
I stopped at the passport
Next video after BB stock pops off: "blackberry the rise fall...and rise again"
Diamond Hands Baby!!!
Diamond Hands Baby!!
DIAMOND HANDS
BB TO THE MOOOOOON!!!
BB is a distraction from AMC/GME.
Back in 2010 I had a bb curve and alot of my friends were jealous of it. Most of em had LG Banters or Kebos which I honestly liked more. This slide/ flip out keyboards were pretty slick
From 2010-2014/2015ish, I had a BlackBerry work phone and a personal phone. It was around 2014 or 2015 that the company I worked for moved to a BYOD model and had people start using their personal phones for company stuff, and we turned in our BlackBerrys (BlackBerries?) at that time.
Most of the people I knew who clung to their BlackBerries even after the brand declined claimed that it was still better for email. I think the reason they had trouble expanding beyond the business environment is because most people don't send a lot of emails outside of work anymore due to the rise of social media.
We use a lot of email in my company, iPhone is really good for it. The company does not want us on social media.
and apps. Blackberry couldn't compete with the itunes store or google play. Because RIMs hardware and software was so antiquated compared to iOS and Android that developers wouldn't build blackberry apps and RIM did nothing to that alleviate that situation. The RIM CEOs bragged about never touching an iPhone when the iPhone/Android craze started in 2009/2010. The original Droid and iPhone 3GS, and a year or so later the Samsung Galaxy, was the nail in the coffin. That arrogance is what ultimately lead to RIMS demise.
Apple: We've put our experience of years of making use friendly computers and music players into this device.
Google: We've leaned into our vast pool of software engineers and partnered with proven hardware manufacturers to come up with multiple devices.
Blackberry: What if you had to click really hard on the screen?
Blackberry, "We have the best email, we don't have to be best at anything else".
Samsung Galaxy is a WAY better product than anything Apple can produce!!
I feel like the only people who use Apple are rich f*cks, hipsters or my 57 year old mom who likes her phones to be simple because she'll instantaneously combust if she sees a single windows command prompt 🤣
Apple and user friendly don't belong in the same sentence.
@eeeeee Something that requires extra steps is not intuitive, it’s nuisance.
I had a blackberry curve from 09-11 and i loved the keyboard. But you nailed its biggest problem IMO - apps. Blackberry had almost no apps when that was starting to become a thing. This isnt to mention how it CONSTANTLY froze meaning you had to pull the battery to restart the phone atleast twice a day
I never thought of it as a business phone. I had one and wanted to have one simply because SMS was starting to take over and it was fancy looking to have a phone with a keyboard. I've seen them in movies, series..
One small story I may add. On the day that Steve Jobs released the podcasts of the iPhone, a General Manager of RIM had to pull his car to the side road and listened to it entirely. When he got to his office later that day he called an urgent meeting with all of his direct managers and issued a statement that summed it up “We are done”.
I think another thing that may have been worth mentioning, even though it didn't turn things around for them, was the Z10 phone BlackBerry released in 2013. It was all touchscreen with a brand new operating system. I read the reviews which were really positive and was planning to buy one as soon as the contract on my old phone was up. But once that happened, it was clear that good or not, NO ONE was buying the new BlackBerries and I'd be buying into a dying ecosystem. Kind of like the Windows phone, it was just too late. It's too bad, because the Z10 looked like a cool phone.
@@ressljs it was, and the z30 was even better simply because of the size. The PRIV was the best of all worlds, full slideout keyboard that would allow you to scroll the full touchscreen simply by rubbing your fingers on the keys without pushing them. Android ecosystem with a full functioning app store. Battery that lasted for DAYS and my absolute favorite feature EVER, the BlackBerry HUB.
I remember back then the many ads in newspapers for hiring job include giving free blackberry phone. How nostalgic. 😅
I loved my blackberry especially when I started out in my career. For business it was a wonderful phone. I am struggling typing on the touch screen with a lot of mistypes and it is embarrassing to send mails with spelling errors due to miss-typing. Wish they would bring it back.
I had a blackberry from 2010 until exactly a year later when the screen just randomly fell off. I remember that the blackberry brand was super popular in the 00's because it was a business phone & famously could connect to the internet which other phones could not really do. At just the same time that the blackberry phone became available to the masses, the iPhone was released. The brand popularity meant most people got blackberries rather than iPhones however this quickly started to change. I got my blackberry because I felt left out by not having access to BBM (blackberry messenger). 🇬🇧
I dont like touchscreen keyboards, I keep my fingers on the keyboard when I type. The biggest reason for BB's decline wasn't the keyboard, it was the apps. The apple apps and then android apps just made their phones more usable than blackberry. By the time blackberry started allowing android apps it was too late.
And even then their implementation was really janky and used an old version of Android as the container they ran in.
@Tong Zou that's what I'm referring to. BB10 ran Android apps in a container that was based on an old version of Android. By most accounts, it didn't actually work all that well.
You know blackberry had released an android smartphone with a physical keyboard right? A few years ago, I don’t know why you would want it but if you really care about the keyboard do whatever you want
100% agree.
@Tong Zou are you just copying and pasting ur comment
Ah yes. The "cool" kid phone in school.
isnt also mean The "Quiet" Kid Target phone user, too?
Lol yess forreal these and sidekicks
I took a Wii/GameCube portable that I made myself before the pandemic
@@topanlazuardi9251 ?
My stepdad used Blackberry for work. Thanks for sharing its neat history with us.
I had two BBs, a Bold which was sorta the iconic status symbol one when I was in high school, and I replaced it with a Priv, which was the last phone made by BB (as opposed to another company under licence) as well as the first BB with Android OS. As such I kinda leap frogged the entire BB10 line up, which I guess was good for me as my Priv lasted me until last year, but I've always been really curious about the BB10 experience.
From what I've gathered it was a solid OS that was just introduced too late to have any market share against Apple and Android.
Honestly BB is a solid OS. Minimalist and works on very modest hardware and the battery 🔋 lasts days. They really upgraded the OS in Z10 but it was too late. The ship has sailed and developers all jumped ship so no apps. The Priv was their last effort and I really enjoyed using it until milked the battery dry. Was looking at the key 2 but they stopped supporting it.
I loved keyboards on phones. Went to buy a Blackberry and was warned "There won't be many Apps for it , better get an iPhone"!
There's an app for that.
@@Mtlbro6 Not for a physical keyboard, there isn't. 😔
@@sketchur there's Bluetooth for that!
Get the Unihertz Titan
Everything is in the apps. Phone is just an app. "Smart phones" are just mini-computers running apps. Third-party apps is the only way to scale the platform and Apple definitely had the edge in this area. Once Android came around, Blackberry (and Nokia) had no hope. Only Microsoft could make a go of it, but there simply isn't room the market for three app platforms that developers have to support.
I remember when physical keyboards started to go away from cellphones. That was also the time when BlackBerry became less and less relevant. Some of the phones they continue to license today surprisingly still have that signature physical keyboard!
I miss the slide-out keyboard on my Droid 1.
In my country, Venezuela. Blackberry was a revolution with Blackberry Messenger being an staple for communication.
I still remember during 2007-2012 the small economy it developed between Blackberry devices, how you can see stores next to other selling accessories, covers, chargers, maintenance and the trackball from the early models which you had to replace every now and then.
I remember how Whatsapp killed the walls between instant communication between phones and I was able to speak with my cousins instantly from there because they never had blackberry but iPhones instead and they also lived in Spain
I remember also the struggle of watching UA-cam videos in there, you basically had to go to a 3rd party site to download the video and watch it from there.
Sadly after 2013 blackberry got took over by android in popularity and the my blackberry daily driver started to fail really bad and I replaced it for a Sony Android that lasted me 3 years.
The first year I was still using Blackberry messenger because I still had tons of friends who used it until they slowly migrated to WhatsApp on blackberry and then to iOS or Android and it finished.
Blackberry devices were awesome on the thing they were made in mind: communications
The blackberry always seemed so complicated to me. I knew a few peers that had some in high school. But I mostly saw it on tv and movies when people were working
This is the video noone asked for, but needed the most.
[Generic comment saying how you’re wrong]
Yours is the comment no one asked for, and didn’t need at all.
I guess the obvious companion piece for this is the Rise and Fall of the Palm Pilot
Yeah he should do the history of Palm because oh boy is it a doozy
Oh hey, I have a Palm phone. It's great! Every barista knows me by my phone now haha
I went to high school in Mississauga, a suburb of Toronto, Canada. Most folks thought of Waterloo, ON as just a college town, about an hour's drive south of Toronto and home of the prestigious University of Waterloo. The fact that RIM was headquartered there felt like a point of national pride. Here was a grassroots tech company that made it big and put Canada on the world tech market, standing toe to toe against giants like Samsung, Motorola and Apple. They were hometown heroes, and it felt for a time like Waterloo could become Canada's own version of Silicon Valley.
And yeah, I had a Blackberry of my own back in high school. It was *the* phone for popular kids to have, and all my friends had one. I begged my parents to get me a Blackberry, any Blackberry, and eventually they gave in and bought me a used Blackberry Curve. One of the coolest phones I ever had tbh. But the cracks started to show when Apple and Android phones started getting better and better with each generation, while Blackberry was still doing the same old thing as always with dwindling app support.
Haha ha truly a legendary phone. I used it at work back in the 2000s and all the cool kids had it.
*west (or NW) of Toronto.
Where did you got those sales charts? I'm working on a research about the fall of BB and those would be very useful
I'm backing you up in the comments because I agree. In fact, I was carrying a Blackberry 10 years ago. I didn't get an iPhone 4s until late 2012 😅
I got my iPhone 4s mid year. I had been satisfied with simple Nokia phones till then. Never wanted a smart phone. Still don't.
@@rudyando You are not normal.
I never had one. I think my first cell phone was a Nokia. Now I have iPhone.
@@jaredballoonboy7944
😄
Probably not.
Damn, I remember BalckBerry phones were huge from like 2009-2012 then I swear 2013 came along and I didn't see a single blackberry since lmao
IPhone popularity killed them real quick lol
I thought it was the end for black berry when I saw the iphone. I couldn't figure out why anyone would still want a black berry when you had a device like an iphone that was so flexible. I think the iPhones biggest selling point was its compatibility with computers as well as apps.
iphone 3gs
2010 with the IPhone 4, HTC Androids and Samsung Galaxy phones was the beginning of the end.
wrong gangsta macc. Not being offered by U.S. carriers any longer and a price point around 6x as much as you could get an iphone through the same carrier is what killed them.
I had Blackberry devices from the 957 (this video doesn't mention that the 850 and 857 were replaced by the 950 and 957 models, which operated on the 900Mhz network vs the 800Mhz) up through the Storm from years 2001-ish through 2010. These were for business, but the key that the video left out was the BES (Blackberry Enterprise Server), which tied into an organization's MS-Exchange or Lotus Notes email system. That's why they were mainly used for business - the original models required connectivity to a BES and a corporate email system. Later, as the devices became more mainstream, they were able to do POP3 or IMAP with any email account, but without all of the security that came with an encrypted connection to a BES.
Had it in college 2008-2010 and loved it for emails and the like. However with apps and more social networking sites offering enhanced communication, blackberry failed due to its App Store not keeping up. Email is important but not main communication outside of work, which is thru outlook app
This couldn't have come at a better time. Taking my beloved doggo to get fixed later, and I desperately needed something else to focus on. Thanks Company Man, for giving us consistent, solid content!
Not sure if anyone has pointed this out yet but the little circles on an actual blackberry actually have a name, they're called drupelets.
that should've been a Phineas & Ferb song
I thought they were chicklets?
I owned a couple Blackberry's. I used the Storm personally for a while. But i was also a Blackberry admin for the company I work for for several years before we transitioned away from them to allow iOS and Android to get our emails. That was a very long time ago at this point. I think at the peak we had over 5000 Blackberry users on our servers.
I owned a Blackberry Bold 9700 around 2010. And used it for 4 years. After it had spend in a drawer for 7 years, my wife used it last year (2021) as her Back up phone. We both used it privately. The only phone I used for a longer time was my HTC One M8. That I used for 6 years (2016-2022). Still, the Blackberry will be the one phone I enjoyed using the most.
I hated it when my company forced me to move to an iPhone from a Blackberry. I love the thing, and I believe it was more durable than the iPhone that I’ve replaced multiple times since that time.
You're not the only one. Most people I knew at that time hated the transition but were forced into it.
yeah, same here, especially how big tech is totally spying on us now like 1984 novel type of dystopia. I wish BB10 was still supported even with no apps just to have some privacy
@@TheFalseShepphard Or we could instead have governments create regulations to prevent companies from spying on you.
What is this bullshit that blames consumers when companies are being evil?
@Soy Orbison My phone was spammed after I donated to a charity on Twitter, so it's not the govt I'm tripping on.
@Soy Orbison I don't even use twitter anymore. The whole thing soured me.
Not a sad story like Nokia. For almost two decades they were the no.1 mobile phone company in the world, then it vanished within a few years 😔 Crazy
nokia was even worse because they actually pivoted and made some really good smartphones with THE best cameras in the market (lumia series) but microsoft screwed them royally. it was a windows phone with no android option, no play store integration so almost no apps at all. imagine having a phone with the best cameras and no ability to use instagram.
@@apeoplesperson you are talking about Huawei ??
@@apeoplesperson Instagram svcks
Atleast nokia is back with androids n its very premium
@SomedayIWT Correct. Back in 2007 I had Nokia N95 with a 5 MP camera, while the new iphone had a 2 MP camera.
I loved my blackberries so freaking much theyll never be another phone like it. Everyone looked at me funny for having a BlackBerry in both intermediate and high school. I saw the decline and I clutched on as long as I could but eventually half way through my high school years I had to change to a newer phone and it was hard letting go.
It was the first phone I had that had unlimited everything, plus the little ball too scroll with. Def was feeling like a baller compared too the razor I had before it. Good times for sure,now I'm using a A21 but might have too upgrade soon
This is a great video! iPhone definitely played a big part in their downfall, as well as the rise of Android.
The combination that, and that both carried apps.
Dont forget the emerging internet-supported apps
It was hugely popular at one time and earned the nickname of "CrackBerry"
I always assumed it sas becasue people with cracked screens
I owned a BB for business purposes, and in a sense, I still do. Nowadays my BB is just an app on a regular cell phone, but I use it for business emails on the go. The main reason is that most regular email apps out there are not sufficiently secure. I have never heard of a BB email being hacked, and I certainly have never received robo calls or robo emails on my BB.
The old hardware was innovative for its time, but it could not compete with all the new apps on an iPhone.
I'd argue that the keyboard played a very minor role. It ALL came down to the apps and the contracts with the developers of the app, which is why Samsung is in the game.
I always thought that. They were slow to allow all the apps.
Youre absolutely right , this is exactly why i went for a samsung. I LOVED the keyboard, but as a teen i wanted to play these cool games and apps wich they dindt have .
I worked for Blackberry in the early 2000’s as did half my friends at UWaterloo. They were focused on the business market, selling on security and efficiency (look up packet switching). They thought a camo faceplate for the military was cutting edge. RIM was an engineering shop first and foremeost.
At first they thought the iPhone would never be a hit, but the touch screen and the emphasis on apps was revolutionary. Remember the slogan “there’s an app for that!” It meant whole new type of games, like Angry Birds and paved the way for AR with Pokémon.
Meanwhile BB had some diehard keyboard lovers (who had Blackberry thumbs from typing so fast) and IT managers who loved BB servers that kept them going a little longer. They tried to pivot and make their own OS, then tried porting Android into a BB phone but it was too late. Blackberry Messenger outlasted their phones as an app until we convinced our friends to switch to FB Messenger, then Signal.
The execs under estimated the iPhone and it was game over by the time they realized how popular it was.
Lol. It did. Theres a reason most, if not all smart phones dont have those clunky keyboards anymore. Imagine watching youtube on your blackberry phones. How cute the videos would look on those tiny ass screen LMAO