MAYBELLINE: The Rise of a Beauty Empire

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  • Опубліковано 20 січ 2023
  • MAYBELLINE: The Rise of a Beauty Empire
    Before Maybelline, there was no such thing as mascara.
    This simple beauty product has had a profound impact on the way women look and feel about themselves. In this video, we explore the history of Maybelline and how it's helped shape the beauty industry as we know it.
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КОМЕНТАРІ • 103

  • @soggyfroggy22
    @soggyfroggy22 Рік тому +149

    I think drugstore cosmetics should bring back some of the iconic vintage products. Even if it’s for a limited time.

  • @lunallena5594
    @lunallena5594 Рік тому +28

    Vintage packaging would be nice for the classic bands 😍!

  • @julias8763
    @julias8763 Рік тому +32

    Maybelline still has one of the best mascaras❤

  • @elizabethrobinson4851
    @elizabethrobinson4851 Рік тому +43

    Maybelline is now owned by L'Oreal. L'Oreal also owns Lancome.

    • @Sari-ey8cu
      @Sari-ey8cu Рік тому +2

      Lash Paradise is the best mascara!

    • @baylorsailor
      @baylorsailor Рік тому +7

      Practically everything in the world is owned by about 5 large companies. We think we have choices among the store brands but we really don't. Best to buy local or small business.

    • @joanaisabeel
      @joanaisabeel 8 місяців тому

      @@Sari-ey8cu Sky high is good too, and every colossal line are amazing too

  • @mojojeinxs9960
    @mojojeinxs9960 Рік тому +14

    My first memories of make up are Maybelline's mascara in a little red case with a brush.

  • @sherribaker9135
    @sherribaker9135 Рік тому +20

    I used their "Dial A Lash" mascara back in high school. Loved it.

    • @PamelaH_HappyVibes
      @PamelaH_HappyVibes Рік тому +4

      I thought it was so cool.

    • @QuaintMelissaK
      @QuaintMelissaK Рік тому +3

      When I used Dial A Lash, I used the lowest setting as a base, and then went with a higher number for the second coat.

    • @BeautyWithAHeart
      @BeautyWithAHeart 6 місяців тому +2

      I wish they can bring back dial a lash.

  • @auapplemac2441
    @auapplemac2441 Рік тому +22

    When I was a kid, Maybelline still sold the cake mascara. Don't quite remember, but it may have been the first I used when I was permitted to wear makeup. Wand mascara was a real breakthrough and I loved Helena Rubenstein metal wand design - I found it much better than the brush styes that followed.

  • @elizabradley4797
    @elizabradley4797 Рік тому +6

    Yey. Saturday Matinée With Laura Jane ~ 🎞️🍿🎬👏👏👏👏👏

  • @Question8619
    @Question8619 Рік тому +4

    Maybelline full and soft to me was a game changer. I remember Sara Michelle Geller was the model for it. It made it look like your where wearing false lashes.

  • @rainicascadia5514
    @rainicascadia5514 Рік тому +24

    I was using Maybelline mascara 43 years ago. Great Lash also! The best mascara I ever used though was Elizabeth Arden. It's insanity trying to decide on a mascara these days! Way too many brands, varieties to choose from. Looking just for a black one you have Black, Blackest Black, Black Noir, Midnight Black...etc.. I mean really? These days I like L'Oreal lash paradise. Thank you Laura! 💗

    • @Laurajaneatelier
      @Laurajaneatelier  Рік тому +5

      Lash paradise is a good one

    • @shellystover1686
      @shellystover1686 Рік тому +1

      I agree! Way too many! My first mascara was ultra lash by Maybelline. Then great lash came out. Wow, if you had it, you were really something. Lol

  • @patriciahughes666
    @patriciahughes666 Рік тому +19

    Thank you for your detailed story of Maybelline, a classic brand.

  • @PamelaH_HappyVibes
    @PamelaH_HappyVibes Рік тому +14

    Anybody else owned the dial a lash in the 80’s?! I was a preteen and thought that was the coolest mascara. Lol 😂

    • @karenhollywood3523
      @karenhollywood3523 Рік тому +2

      Yes, I remember I had one back in the day . 😎

    • @QuaintMelissaK
      @QuaintMelissaK Рік тому +1

      I had that too! That was the mascara I wore in my Senior photo!

  • @dindog22
    @dindog22 Рік тому +3

    Maybelline and Revlon lipsticks are my favorite

  • @joyceadams5765
    @joyceadams5765 Рік тому +4

    I would love one on Estee Lauder/Clinique

  • @user-ko2tu3ss3o
    @user-ko2tu3ss3o Рік тому +2

    My big sister purchased me my first mascara. In a cake, with a brush. It was 1979. Yes, 1979. 44 years ago. Tube mascara with three times the price of this thick block of black muck. The sales lady said to lick the brush, rub it in the muck and apply to my lashes. Such was the beauty advise back then. New Zealand. Unforgettable.

  • @jjrscjjrsc
    @jjrscjjrsc Рік тому +4

    I'm so glad you've fixed the music balance so it doesn't sound loud. I would enjoy if you do some more Avon Lady videos?

  • @Gabster1990
    @Gabster1990 Рік тому +5

    I still use Ultra Brow powder and I only find it in Wal-Mart.

  • @vintagecherries
    @vintagecherries Рік тому +18

    I LOVE your channel! Please never stop making content! I love your videos so much!

  • @Gabster1990
    @Gabster1990 Рік тому +9

    I actually like Great Lash Waterproof mascara. There are better choices these days but I like how it makes my lashes stand out without being dramatic. I like having the 'natural' look.

  • @sherglovier3393
    @sherglovier3393 Рік тому +2

    The Great Lash kit was my first makeup gift! Maybelline New York’s EYESTUDIO quads were the best pigmented eyeshadows I ever used. I don’t understand why they discontinued them..

  • @aiver.a
    @aiver.a Рік тому +2

    My mom loved dial a lash, I still remember it and playing with it when I was a kid. She would get so mad haha. She misses it still.

  • @ndines6237
    @ndines6237 Рік тому +6

    I recently watched the film “Gentleman Prefer Blondes” with Marilyn and Jane, and I was mesmerized by Jane Russell’s beautiful red nail polish.
    I tried to find out which shade and brand was used, but I was unable to find that out.
    Does anyone know?
    Love your videos Laura, especially history of these iconic brands. Maybelline has some great iconic products!
    I think I need to go to the drugstore today and check out some Maybelline products! And of course, more Revlon nail polish!
    After watching the film, I applied Revlon “Valentine” which is beautiful. Revlon is such a great brand, sadly less hyped these days - but the quality is there.

  • @cici2562
    @cici2562 Рік тому +2

    My very first makeup was Maybelline Shine Free. It had such cute packaging with mini blush, eyeshadows, mascaras and the cutest little lipsticks. All in lilac and pink packaging. Would love to see those products again! I think I discovered them just as they were ending.

  • @niabelizaire3596
    @niabelizaire3596 2 дні тому

    I just bought my first Maybelline lipstick today and I love it! ❤️💄

  • @CleoGravel
    @CleoGravel 21 годину тому

    Love rewatching your videos 😊

  • @stellayates4227
    @stellayates4227 Рік тому +4

    Thank you for this interesting video. It would be great to have some vintage products available today. I can remember being very young and seeing Max Factor's block mascara on sale in a blue box. My first mascara which I used for years was Max Factor's Brush Tip, it was made from bees wax and curled back your lashes beautifully without budging until you removed it. I've never been a fan of Great Lash though I know it has been loved for decades. I do love many other Maybelline mascaras available today and their other products.

  • @KayleeCee
    @KayleeCee Рік тому +3

    I love several high end foundations, but the Maybelline Fit Me liquid foundation is literally one of the best out there. And for $7-8/bottle, you can't go wrong.
    I also buy the Maybelline Express Brow brow pencil. It's a solid dupe for the ABH, and it's 1/3 the price. And the Master Precise all day liquid eyeliner is another solid product. I've been using it for years. I love a good felt tip liquid eyeliner. It's so easy to get a smooth, tight line with it, and it doesn't budge.
    I'm not a big fan of the Great Lash personally, but I know a lot of professional MUAs use it, so they must be doing h?

  • @pauletteyoung112
    @pauletteyoung112 Рік тому +7

    You’ve done your homework! Very informative! I remember my mother using Maybelline cake mascara in the red tin.

  • @tanzania34
    @tanzania34 Рік тому +3

    I loved the fact that they were a little more inclusive as opposed to the other brands. I own a 1950s deadstock mascara from them

  • @bellyjewel
    @bellyjewel 9 місяців тому

    I remember when their TV ads would always end with the tagline “fine eye makeup, sensibly priced.”

  • @AuthorLHollingsworth
    @AuthorLHollingsworth Рік тому +3

    When I think of Maybelline, I think of that mascara with the green top. Love the video 😍

  • @marjimdas
    @marjimdas Рік тому +1

    Dang Girl! You knocked it out of the ballpark with this one! I grew up using Maybelline products, and so much of these 70s and 80s packaging brought back memories. Thank you for your excellent research and reporting. You're amazing! ❤❤❤

  • @MadameHemlock
    @MadameHemlock Рік тому +7

    I love this!!! Could you please do a video on the history of Avon? I am an Avon representative and I would love to learn more about its history. 💕

    • @karenhollywood3523
      @karenhollywood3523 Рік тому +4

      Laura did one quite a while back showing exclusively Avon products , and it was quite long and quite nice, it was a deep dive look. One of my favorites among many videos here. I remember it had lots of bubble baths and a stroll through a big catalogue.

    • @wednesdayschild3627
      @wednesdayschild3627 Рік тому +1

      The California perfume company. I love Avon.

  • @latonyaboateng1087
    @latonyaboateng1087 Рік тому +5

    Hello this is Latonya I support you in your Channel love when your videos come on

  • @valeriegoogins8821
    @valeriegoogins8821 9 місяців тому +2

    L’Oréal is owned by Lancôme? How interesting!! I’d say the drug store makeup and skin care products are becoming the bomb!! ❤ too, many people are raving about the products… Dollar tree sells Yardley products… if u put makeup on 60’s and 70’s you’ll remember yardley!

  • @teenidle6863
    @teenidle6863 Рік тому +1

    Wow love the video ,I love makeup history ❤️

  • @wednesdayschild3627
    @wednesdayschild3627 Рік тому +2

    Great Lash

  • @joyceadams5765
    @joyceadams5765 Рік тому +2

    You articulate so well! You're just getting better and better!

  • @kaynemccully5266
    @kaynemccully5266 Рік тому +4

    I loved Max Factor 2,000-calorie mascara! The best mascara ever made!!! I think it had Little Fibers in it? Why was it ever discontinued? Are used that from the 1980s till about 2005.

  • @paulas2218
    @paulas2218 Рік тому +1

    I’m enjoying this series. I hope you do more brands.

  • @xXHanna84Xx
    @xXHanna84Xx Місяць тому

    Maybelline is the only makeup brand i use. Affordable, great quality and nostalgic!❤

  • @evelynfidler6285
    @evelynfidler6285 Рік тому

    I love the combination of well known brands and history. Keep it up

  • @jackiewale5206
    @jackiewale5206 Рік тому

    I really enjoy this type of video , i enjoy all of your videos . Maybelline was a make I used as a young girl I’m 58 now .x

  • @susans5296
    @susans5296 Рік тому +6

    Yea!!! Thank you for sharing and being here with us!! I just love your videos ❤️ Much love from South Carolina 🥰

  • @valeriebarnoski1319
    @valeriebarnoski1319 8 місяців тому

    I always loved Mabelline’s eye liner.

  • @DalainaRenee
    @DalainaRenee Рік тому +2

    Are you going to talk about Cover Girl to I liked this video 😮😅🎉🎉

  • @noneofurbusiness5223
    @noneofurbusiness5223 Рік тому

    Tres bon!

  • @Bloodworthdeb4869
    @Bloodworthdeb4869 Рік тому +6

    👄Great video it was really informative👌🌺

  • @cdw1961
    @cdw1961 Рік тому +7

    Another great video! Maybelline was my first brand i ever used! The mascaras are still the best! 🥰

  • @collettewhitney2141
    @collettewhitney2141 Рік тому +3

    @Laura Jane Atelier another amazing presentation. However I always thought that it was max factor that started it however thank you so much 💜❤️🌟💎

  • @mireyamartinez2599
    @mireyamartinez2599 Рік тому

    OMG love your channel!
    In inspiration of Pamela Anderson memoir I would LOVE to see a diet/routine of Pamelas 😍 she is so inspiring! 💕

  • @karenhollywood3523
    @karenhollywood3523 Рік тому +1

    👁️ This was a most enjoyable video, Laura! Great history, stellar visuals. I love being able to date the individual products . Every time those women would get jealous of painted beauties, they would call them immoral. That cracks me up every time! 😂 😂 😂

  • @larreciashealey
    @larreciashealey Рік тому +1

    I bought lipstick from this comy yesterday

  • @randomvideos_658
    @randomvideos_658 Рік тому +4

    Laura , great video, which of the reds from the website is a warm red? I'm looking for a orange red warm. Thanks

  • @Tamar-sz8ox
    @Tamar-sz8ox 7 місяців тому

    I still use maybelline ! ❤

  • @moondra3481
    @moondra3481 7 місяців тому +1

    A majority of my makeup is high end but..(with exception of my 7 MAC lipsticks) when it comes to loose finishing face powder (fit me poreless) and moisturizing lipsticks its Maybelline all the way ❤❤❤❤. Anyone remember the "moist and wet" ads with Lynda Carter?? The things they got away with😂😂😂😂😂😂😂😂

  • @calvinwilson7539
    @calvinwilson7539 Рік тому

    Kentucky

  • @ingridaguero6460
    @ingridaguero6460 3 місяці тому

    Can you do a video for Elizabeth Arden. My mom and I love that brand

  • @happy_girl_1
    @happy_girl_1 Рік тому +1

    Is your first language English? You have such a unique voice.

  • @yeahrightman23
    @yeahrightman23 Рік тому +1

    Morganfield kentucky

  • @noneofurbusiness5223
    @noneofurbusiness5223 Рік тому +1

    How 'bout AZIZA?

  • @noneofurbusiness5223
    @noneofurbusiness5223 Рік тому

    How 'bout compilation of all of Marilyn Monroe's different makeup?

  • @evelynfidler6285
    @evelynfidler6285 Рік тому

    Did Maybelline achieve fame for more than mascara?

  • @MikeTule-mt5eg
    @MikeTule-mt5eg Місяць тому

    Took da toilet paper ayy

  • @colleenbrice8414
    @colleenbrice8414 Рік тому +1

    They’ve certainly come a long way. Now they use guys to model their makeup.

  • @saramarcus4066
    @saramarcus4066 Рік тому

    FINALLY, A BETTER BACKGROUND. BUT, LOVLIES, DON'T WORRY. DARK, MOODY AND DEEEERY BACKROUND LIGHTING. AND, A PALE, WHITE GHOST HOST!

  • @GREEKGODDESSFLA
    @GREEKGODDESSFLA Рік тому +1

    Loved their blooming colors mascara in the 70's