UMBRO Logo Evolution 1924 - Present

UMBRO Logo Evolution 1924 - Present
#umbro
Umbro is a British sportswear and football equipment supplier. Founded in 1924, the company has a rich history in football (soccer), having supplied kits for numerous football clubs and national teams around the world. The name "Umbro" is derived from "Humphreys Brothers", the company's original name.
Throughout its history, Umbro has been associated with iconic moments in football, including England's World Cup victory in 1966 when the team wore Umbro kits. The double diamond logo is instantly recognizable in the world of football.
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Over the years, Umbro has expanded its product range beyond football to include various sports such as rugby, basketball, and running. The brand has also collaborated with fashion designers and celebrities, further enhancing its presence in the sports and lifestyle market.
Umbro has faced its share of challenges and ownership changes over the years. In 2007, it was acquired by Nike, which aimed to leverage its expertise in football apparel. However, in 2012, Umbro was sold by Nike to Iconix Brand Group, a brand management company.
As of my last update, Umbro remains a prominent player in the sportswear industry, continuing to produce football kits, apparel, footwear, and equipment for athletes and sports enthusiasts worldwide.
The Umbro logo has undergone several changes throughout the company's history, reflecting shifts in design trends and brand identity. Here's a brief overview of the evolution of the Umbro logo:
Early Logos (1924-1960s): In the early years, Umbro's logo featured a simple, text-based design often incorporating the full company name or its initials. These logos typically had a classic and traditional feel, reflecting the brand's heritage.
Diamond Logo (1970s-1980s): One of the most iconic iterations of the Umbro logo is the double diamond design, which was introduced in the 1970s. This logo featured two overlapping diamonds, forming a stylized "U" shape in the negative space between them. The double diamond logo became synonymous with Umbro's association with football and is still widely recognized by fans today.
Modernization (1990s-2000s): In the 1990s and 2000s, Umbro modernized its logo, refining the double diamond design and often incorporating it alongside the company name in a sleek and contemporary font. The logo often appeared in various color combinations, but the double diamond remained a central element.
Nike Era (2007-2012): When Umbro was acquired by Nike in 2007, the logo received subtle updates to align with Nike's branding standards. While the double diamond remained intact, minor adjustments were made to its proportions and styling. Additionally, the Nike swoosh sometimes appeared alongside the Umbro logo.
Post-Nike Era (2012-Present): Following the sale of Umbro by Nike to Iconix Brand Group in 2012, the logo has remained relatively consistent with the previous iterations. The focus has been on maintaining the brand's heritage and identity, with occasional updates to reflect contemporary design trends.
Throughout its evolution, the Umbro logo has remained a symbol of quality, authenticity, and tradition in the world of sports. While the specific design elements may have changed over time, the essence of the brand has remained consistent, reinforcing its position as a leading sportswear manufacturer.