Kevin Backstrom: Getting fired from the Swedish national team was the best thing to ever happen

Kevin Bäckström is a Swedish snowboarder, content creator and founder of Beyond Medals. His sponsors, Monster Energy, describe him as in word - stylish - and it’s that style that has helped him retain his crown as one of the best in the business, despite not having an ultra-conventional route to success. Yes, he may have been fired from the Swedish national team just before the 2014 Sochi Olympics, and yes, that did mean he had to pivot his career. Has it stopped him or hindered him in any way? Absolutely not. Kevin and Beyond Medals are still both absolutely flying.
In this season of Pack Heavy, Chase Light, we follow surfers, snowboarders, artists, connectors, entrepreneurs, business builders, photographers and storytellers. While their jobs may be different, they are all connected by shared values on creativity and building their own vision of the future. You can't apply for any of the careers these folks have because most of them just threw caution to the wind, said f_ck it, and went after their dreams. This season, Sam Moody (Creator) and Hallvard Kolltveit (Producer) work their way around the world hanging out the back of cars, flying on tour with Swedish House Mafia, partying in New York and touring the beautiful Basque Country. Welcome back to Pack Heavy, Chase Light.
► Kevin Backstrom on Instagram / backstromkevin
► Beyondmedals: www.beyondmedals.com/
Products in this video:
► Snow Roller Pro dbjourney.com/products/snow-r...
► Snow Backcountry Backpack 34L dbjourney.com/products/snow-b...
► Hugger Backpack 30L dbjourney.com/products/hugger...
Producer: Hallvard Kolltveit
DoP. Sam Moody
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Travel is the foundation of any creative’s life. Whether it’s crossing the city to get to a studio or undertaking a cross-continental content trip, creatives need the freedom to move between any two points with ease. Hauling personal belongings and thousands of dollars worth of kit, means what should be a simple migration often turns into a feat. We thought we’d change that.
►Discover more about Pack Heavy Chase Light: dbjourney.com/pages/pack-heav...
► @dbjourney on Instagram / dbjourney
► @dbjourney on Facebook / dbequipments. .
► @dbjourney on LinkedIn / dbjo. .
► @dbjourney on Twitter / dbjourney_

[@Nikolai_Schirmer]

Kevin`s a legend. This series is getting better every episode🍭

[@Dbjourney]

Much love, Niko! ❤

[@bluetomato]

Great stuff! It was so much fun having Kevin and Tor visit us last season 🤗

[@Dbjourney]

🫶

[@TASMADIGITAL]

Love from Russia to Kevin, one of legends. Miss isenseven team and old school dudes like Kevin in today's snowboard production

[@oregonroadwarrior]

Thank you Kevin for keeping snowboarding fun

[@operationpaidvacation]

The best dude

[@peterkovalcik6967]

These 2 guys pretty much impersonate what snowboarding is all about.

[@PNorthWDad]

I’m believe impersonate is the wrong word

[@user-bb5uw1wg5e]

One of the highlights of the season!

[@alexalso8208]

thank you KEVIN!

[@Awesomo2000_]

Love this format !

[@AlexHackelNetwork]

Kevin is such a Legend!

[@Dbjourney]

He definitely is 🖊

[@Gooonba]

Dream job is working for beyond medals, seems fun as fuck.

[@operationpaidvacation]

that and working for db 🙂

[@patrickhofmann4722]

Thank you

[@slowmobius2136]

So smooth with it. Classic times when all this was going on

[@Dbjourney]

Good old times

[@samsol3090]

Love it !!!

[@FrenchFk420]

Do what you love. Hearing it all the time, but so true! One of the best in the game!

[@operationpaidvacation]

One of the very best out there.

[@robstronach8110]

Wasn't it the misogynistic/sexist social media posts that had more to do with it?

[@TheDylanTran]

I’ve collected two Beyond Medal x Bataleon snowboards so far. It’s amazing to know where it all started

[@alighten_]

His Real Snow section through the resort was amazing. No triple corks required.

[@danielhanson8441]

How you guys don’t have more subs baffles me

[@Village.life1]

مثل همیشه بهترینی عزیزم 🌹👍🏻🌹🙋🏻‍♀️

[@darcysharpe2502]

loved this

[@RyanPatino]

So freaking sick to see beyond medals finally get that recognition!

[@operationpaidvacation]

best crew

[@Dbjourney]

They deserve it 💯

[@sjpearson14]

I’m not sure I would say the clothing is “affordable”. I’m seeing most these hoodies to be around $100. 😒

[@Godeisha]

its not affordable really is not

[@Wildichickeninthekitchen]

Hermanos jahhbless, i show yor videos but didnt know about your story, made your own way and keepitnatural alwayss, #forthesoul #keepitunderground

[@c_labb9247]

Relatable snowboarding is key. I love watching pros go huge but you and your friends are the most important part of snowboarding/skating… The experiences you have, the places you go, the people you meet. Your friends just happen to kill it ❤ 🏂 but life is so beyond medals

[@operationpaidvacation]

love this one!!!

[@dirface]

11:40 the text says 'Beyond Metals' 😎🤘

[@marken8888]

Kevin over any national team.
so fucken cringe the national team-topic..
do you, Kevin, as always.
a fucken legend in the snowboard-world.

[@Quant-Beat]

As far as I interpret right now, you were kicked out of heaven for eating an apple....? Is that right....? I am speechless, to say the least.

[@Village.life1]

My dear friends, never be idle, start, God will help you 🤲🏻🌹🤲🏻🌹🙋🏻‍♀️

[@traviswstoddard8401]

❤BEST Attitude ❤ JUST SNOWBOARD…

[@1Mitch1904]

Bro said their gear is affordable... its 300$ a jacket :(

[@sfghhhcvwtw]

theres no olympic version of snowboarding...

[@prettyboiolav]

BOSSES

[@operationpaidvacation]

great episode

[@stephanecoulon2860]

it always pays to have balls

[@Fro10079]

👊🤟🙌👆

[@eugeniobertozzi3988]

This is snowboarding, fuck medals..