What is a good strategy?

Every organization needs a strategy. Yet, strategy is widely misunderstood, and therefore also misused. Important note: strategy is not the same as (strategic) objectives or plans!
So, are you wondering what the key criteria for a good strategy are? Here's our take on what makes a good strategy.
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About Perdoo:
Perdoo is a goal management platform that helps organizations bridge the strategy-execution gap by bringing their strategy, people, and goals (namely OKRs & KPIs) onto a single platform. By doing so Perdoo doesn’t only help organizations achieve results that truly matter to them, it also helps improve transparency, alignment, and overall focus. To learn more about us, head over to www.perdoo.com
In this video:
0:00 - What is strategy?
0:45 - Criteria 1 for a good strategy
1:45 - Criteria 2 for a good strategy
3:26 - Criteria 3 for a good strategy
4:24 - Defining a good strategy