As someone who turned 50 this year, I’ve seen lots of makeup trends come and go. My favorite was the 80s, when was a teenager. Lots of people wore makeup…. Glam rockers were groundbreaking. I enjoyed seeing men wear it. It shocked people. It was also freeing for typical girls of that time who were being told “Respectable women wear natural makeup….. tramps wear MAKEUP.” Love from the spooky Pine Barrens in NJ
@@apinchofdisappointment AGREED. And eyeliner! my best friend in the whole world is a VERY gender fluid man. After we graduated high school, he moved out and was able to embrace his fluidity and bisexual self. Him with his freaking belly button pierced and in a crop top was the BEST because I could just tell how mf happy he was/is now!
yes! makeup in the 80s looks so freaking cool! especially the less mainstream looks-THAT to me is actually an example of self-expression almost completely devoid of trying to conform to societal expectations. sure, part of it was an attempt to fit into your own social circles and milieus, but it was also about standing out
It's just a way to charge more. Because they are marketing something as gender inclusive which it already was to begin with. Nail polish, make up are gender neutral, anyone who wants to use it can use it. So creating a different line and calling it 'gender inclusive' is not the ground breaking idea they thought it is. It's just a new marketing tactic to earn more money.
Yepp! I’m a big nail polish collector. I already have the colors from this company. It’s just a gimmick, regardless of how well intentioned. There’s better brands to support that put money towards charity or more eco production
The product itself are gender neutral but not the packaging, marketing and everything else around it. Being gender inclusive is about listening to everyone to make a product line that everyone feel confortable buying.
Right? Drag Queens around the globe have been using makeup and beauty products forever. I doubt this line packaging itself as 'inclusive' is going to inspire them to drop big money because Harry gives it approval.
This is so true! The drag queens Trixie Mattel and Kim Chi both have makeup companies that have these very colorful and femme aesthetics but they're marketed towards everyone regardless of gender. So it's like, those companies don't have to alter their look to try and appeal to everyone; they just make it clear that their products are and should be accessible to everyone. Not some kind of secret marketing spy for Trixie Cosmetics, just a fan of their products
I once spent 20 minutes trying to convince my dad to buy “women’s” tracksuit pants because they were cheaper and better quality than the ones in the men’s section, then it took another 5 to get him to try them on before he bought them because he didn’t know what size to get, he then made me pay for them because he was too self conscious. The whole ordeal had me there like “how the fuck do you even make plain black tracksuit pants gender specific?”
This reminds me of that one father who wanted to return a winter coat he bought for his son because the zipper was put in like for girls' coat and so he would not make his son wear a girls' coat. Just because it zipped differently. It wasn't even a "girls'" color. I didn't even know there was a gendered side for buttons and zipper before then. It's just so ridiculous.
Sometimes there are minor differences like the waistbands being different or buttons on a different side. If you're self conscious, you might think those things will be noticed by others. At least that's my theory.
@@hope-cat4894 true, only differences with these tracksuit pants compared to the ones in the men’s section (I went to compare to show him they were just pants) was the price, a working drawstring and the stereotypical lack of pockets 😂
There's a pretty major difference in the way pants are made. I thought that sweatpants were inherently gender neutral and bought a pair of men's sweatpants from Blackcraft. The waistband was too big for my waist, my butt didn't have enough room, so they sat way lower than I am comfortable with, and then there were the THIGHS. OH GOD THE THIGHS were so tight!!! These pants were too big in some places and way too tight in others. They were also (obviously) super super long. Men's and women's pants are different. Even something as simple as sweatpants. I understand that now.
Cash grab time! Make-up has always been gender inclusive, if anything they should be making more skin tone inclusive stuff (and I mean for the palest of the pale to the darkest of the dark)
Hot take - I am really tired of people using the phrase “queer baiting” incorrectly. According to google, “Queerbaiting is a marketing technique for fiction and entertainment in which creators hint at, but then do not actually depict, same-sex romance or other LGBT representation.” It is NOT in reference to a person expressing themselves outside traditional gender norms, or a person exploring their sexuality outside of heterosexuality.
i was once called q-baiting on twitter because am a woman whose style is pretty masculine but then expressed attraction to some men, lol. am bi. some people still can't unlearn their societal teachings (including reading any "masculine" women as lesbians) which is understandable; but it's fucked up when they lash out or accuse people of what they're not without ... y'know, stopping to ask if their assumptions were even correct in the first place.
THANK YOU!!! like.... Actual People are never "baiting" you like that !! it's also wildly unfair for us to even expect everyone to always have their own identities all figured out, let alone give some confident answer publicly?? but yeah, the term is entirely based around the way media corporations can profit off of queer people by stringing us along with crumbs of representation, without risking alienating their sweet little homophobic and transphobic viewers lmfao. also, i am continually shocked by how almost victim-blamey claims of people "queer baiting" irl are?? like... what, this person was promising something to *you*, specifically? oh, because of the way they were dressed? hmm i see... do we not hear what we sound like???
I think some celebrities do do it though. They're selling an image to us after all. Harry styles for example has never publicly dated someone who isn't female and has a very specific type he dates (white, blonde rich). He didnt start with the overtly queer stuff til a few years back (when it became trendy to be queer) and keeps his image ambiguous by saying and doing things that he knows will be viewed as queer. Because he knows queer fans will like it and it will attract more. Makes him 'fit in' with gen Z ideals. If that isn't 'queerbaiting' what really is? Not being rude btw just genuinely wondering. He's making money off of this but doesn't seem to do any of it in his day-to-day. When he's not working its like he's a completely different (straight) person
@@SaffrnE i do kinda understand where you're coming from. but the thing is, how will we ever know what's "baiting" and what's just genuinely someone exploring their identity, who also happens to be hugely in the public eye? it seems like a lot of really calculated weirdness to go through just to try to "tap into" some market? like, some of the most famous "queer icons" in pop music have been explicitly cishet, although i suppose largely women (think Cher, Madonna, Carly Rae Jepsen, etc.), who have vocally supported the lgbtq+ community. so deliberately going for ambiguity while personally feeling confident in a cishet identity feels... odd? exhausting? idk. the point is, we can't (and shouldn't) know everything about celebrities. and they might not know everything about themselves because they're also human and that's totally fine! and it's also their prerogative to not give answers to every question about their identity, because it honestly isn't any of our business. but who are we to say "oh, he's a straight cis man and only does XYZ for queer audiences" ? and again, if he's straight and cis, why can't he just genuinely enjoy participating in gender non-conformity? isn't that a good thing, to have more public role models who perform their gender in anyway outside rigid societal standards? like, i think i had a similar, fairly frustrated initial reaction to Billie Eilish's video where it's a group of women and they're having fun, but also in a way that felt a little sapphic-but-male-gaze-y? along with apparently some ig post captioned "i love women", etc... but like, a) she's young as hell, and maybe she is queer who knows! b) if women wanna be overtly affectionate with one another but platonically, that's fine c) if it feels fetishizing in execution, that might be an issue with the directors etc, and is more a problem with WHY is that type of content marketable in the first place? the issue of lesbians and queer women being objectified by straight men is a huge, societal one - and has a lot to do with misogyny, and the trivialization of women's desires and agency, etc... it's way bigger than one teenage girl's video. idk. while queer identity politics have a lot more mainstream attention now, i think everything is going to be subjected to huge amounts of scrutiny, whether warranted or not. but eventually, as things become more normalized, people will be able to just do things they want. and for anyone who might've been leaning into queer/ambiguous performance for profit, that motive will decrease over time as it becomes more mundane. in the meantime though, IF people are indeed "baiting", our outrage is ALSO profitable, free publicity. maybe, the more we treat shit as "oh, neat. good for them." and simply move on, the faster we might move towards more normalcy.
@@clegs8356 thank YOU for this thorough response. it's legitimately unfair the way a lot of people seem to eager to limit other people's self expression and exploration when they're from a certain group. even if where they're coming from is understandable, that doesn't necessarily mean it's true, and like you said: we never know for sure.
This isn't a criticism of anything in this video, just a comment, but as someone with rosacea that ebbs and flows, a light base of foundation or tinted moisturizer makes me feel like I can go out in the world and have people focus on who I am, not how ruddy I look. But my family, fiance,friends, coworkers, etc have seen me makeup less and taking the step to take the mask off and not apologize for your bare face is so hard/liberating.
true, people tend to forget you're a person and literally point out everything, even if it didn't bother me before, now that it's out in the sun it's a little annoying as the situation keeps repeating
I understand u , i also have rosacea, but i don't use makeup, at first when i das younger i was so unsure about myself because people would always point out my face colour and that help creates more insecurity in myself, now am more confidence but people still points out my face, its honestly annoying
It's all about balance. If a bit of foundation makes your life easier I think that's valid enough - especially when you do it as and when you personally feel like it.
I use my acne as a free litmus test to weed out ppl who are annoying about it. no, im not gonna use makeup just because you are uncomfortable about my skin.
Makeup has always been gender inclusive, it’s just the stigma around men wearing makeup that has changed You also have to take into account the way colonialism has changed the ways culture view things such as makeup and clothing.
@@jahirareyes1102 Because all people should be able to express themselves how they choose to. If everyone followed what society told them to, there would be no creativity and no inventions. There is no shame in men wearing makeup, and perfectly ok if men don't
@@jahirareyes1102 While i agree that capitalism is bad, your example make's no sense. The rich would want man to wear make up, since they would make them spend more money in their products. Most mans just don't wear make up because they don't want to.
I'm glad more men and others are finally letting go of the stigma and embracing makeup and nailpolish. But this type of shit is just sheer greediness. Charging 60+ dollars for basic shit is just a scummy move.
Just so you know ,Harry's products are cruelty free and vegan . The packaging Is also made of recycled materials. So the price makes sense since the products are ethically made and The proceeds go to three different charities
@@hafsaosman6844 but it would prevent to those who cannot afford expensive makeup where you can find it in drugstores. if harry and his team wanted to be more inclusive then the prices would have been lower
@@scorpioj3 Something which is of good quality will always be expensive. And besides , there are people who work for the company who deserve to be paid well and the company still need to profit from their products. They go through so alot in order to produce ethically made products of course they won't sell them at a cheaper price.
@@scorpioj3 idk. Isnt it better a product be 60$ with workers making living wage then drugstore products that are chucked out for 5$ with the workers making next to nothing. If this is specifically being marketed as "ethically made" maybe the price makes sense.
Makeup companies: “look everyone we are making gender inclusive makeup! now even men can wear makeup!!” Ancient Egyptians watching from beyond the grave: 🤨
The fact that tgey think we need their little permission and a special little line with the exact same ingredients as the previous one but a higher price tag because it's "inclusive" lol
Makeup is such a broad and interesting topic. I have absolutely no problem with people loving makeup, having fun, expressing themselves, and creating art. I have a huge problem with a society that makes people feel like they HAVE to wear makeup to be professional, as if it's another hygene step. And then the misogyny of it all, women are shamed for wearing makeup and for not wearing it. It's a very damned if you do, damned if you don't situation.
As a note, too, depending on who you’re reading (see feminist writers like Nancy Fraser especially, she’s always a good read), the whole enlightenment shift was also part of a very bourgeois-centric phenomenon of characterizing « rationality » as fundamentally masculine and good, and « frivolity » as fundamentally feminine and bad, as a way to exclude women from politics and public life (particularly the French salons, which were hotbeds of political and cultural life revolving almost entirely around women, but were branded as shallow playgrounds associated with the old aristocracy that the bourgeoisie was displacing)
Agree. Also, identifying Enlightenment with democracy and liberty is more of a modern view on the movement, based on how some of its ideas influenced the American and French Revolutions. What was emphasized within the Enlightement was reason, but the political views of how reason could be implemented on government varied wildly between the different authors, from Locke or Rousseau's different perspectives on the social contract theory, to Voltaire's support and friendship with absolutist rulers like Frederick II of Prussia or Catherine II of Russia, because he considered a firm central government as the key to implement reforms. Enlightement paved the way to liberalism and bourgeois revolutions, but at its time also supported absolutism.
I personally think too that the modern day’s strife with makeup “deceiving” people is more so, i guess, subconsciously rooted in Media using Make Up and Plastic Surgery as ways to create a “blemish free” look. Film and TV does it and most people dont know that most productions have their actors (male, female, and all those in and out of the binary) wear it, while most prominent societal figures get botox, collagen, non-surgical and surgical procedures for their faces and bodies. There’s nothing wrong with makeup or plastic surgery imo, but what 20th/21st century media has done was add to the shame and just lack of transparency. If you’re not living in nor immersed in that world then what you see is what you think you’re getting. Also in film and tv there’s also a lack of reality too in some cases with make up (specifically the waking up in bed with a fresh face (unless you were Tammy Faye Bakker lol or have tattooed makeup). I guess that’s with some celebrities too… mind you its none of our business, but some celebrities DO lie when asked if they’ve had work done. The stigma is real and I bet most of the people who slam makeup wouldn’t realize that even some fresh faced celebs or media personalities have gotten work done, even if minimal (Ariana Grande or Jennifer Aniston comes to mind).
it honestly is an exciting era the one we are starting in, people are starting to feel like using makeup, not matter their gender, clothes and stuff, i hope that in this new age it gets totally normalized by a years from now on. And its good to challengue and not just accept everything that comes to us as if it wasnt a marketing idea, this is why i love channels like yours
Yeah no. Stop thinking that what you see on social media is real life. Just because you see Harry Styles doing it doesn’t mean all the men are doing it too and no one criticizes it. People did this in the 70s/80s too, so no, it’s not a “new era”.
@@kaitlynzuniga in 30 years nothing is going to change. People did the exact same thing in the 70s???? And even more than now??? And there is no “gender deconstruction” happening. People are only reinforcing it. Creating more genders is not “deconstructing gender”.
right!!! it ignores all the surgery those people probably had (which is their choice but it should be put out there that it's not natural/realistic for ppl to look 20 at 65). plus it villainizes aging which we really don't need anymore of.
This was well researched and well done. Its important to investigate the ideas behind all the spending to change our looks. Empowerment is an advertisement buzz word to mask the manipulation behind the beauty industry.
As a teen girl my relationship with makeup was bumpy. My freshman (14 years old) to sophomore year (15 years old) I would not go to school without a full face of makeup, I didn't even care if I was late. I tried telling myself it wasn't because I felt ugly without it and it was just a form of creativity (even though I literally wore the same "look" everyday). However, that was FAR from the truth. I remember there was this day where I didn't wear single drop of makeup and I was constantly asked if I was sick. I conditioned everyone including myself to meet this standard of beauty everyday, when I didn't have a full face of makeup I felt ugly and to everyone else I look a little "off'. At the same time I was envy of all the girls who didn't wear or wore natural makeup because in my eyes I need more then them to even compare. Now as a freshman in college (18 years old) I am happy to say I feel confident without, with a little and with a full face of makeup. If I can give one tip to anyone starting makeup it is to love yourself without it first then dabble into the art.
@@DanceCoheedDance Honestly, it took A LOT of time. I started off by stop using makeup I didn't feel was completely "necessary". For example, my eyebrows are naturally dark so I eliminated that part out of my makeup routine. However, I struggled with acne so I still used concealer. Another thing I did was take care of my skin, this helped a lot because I realized my biggest insecurity (my acne) was caused because of how much makeup I wore constantly. I realized I admired everyone's beauty except my own. I know it is much easier said than done and I would be lying if I said there is a quick fix but loving yourself is the ultimate goal. Till this day I still have acne and dark spots. My skin is far from perfect but I am okay with it because I know I take care of my skin and I am a teen so having perfect skin 27/4 is an unrealistic standard. Hope this helps, sending you much love
i remember when i was little and playing with my grandmas makeup that i found a few concealers and i was going to play with them too, my grandma came in the bathroom and said that those were my grandpas and she didn't know if he would be ok with me playing with them. i was totally shocked and bewildered that my grandpa would have makeup, and i sat in the bathroom and contemplated the whole discovery for a while. I decided that it would make sense that he would have makeup too to cover zits, i guess its cool that hes been knowing better than to be limited because of social norms. Just a cute little story thats all hehe
Whenever I wouldn’t wear makeup, my male co-workers would comment saying I don’t look as good (most of these men were IMO unattractive and in their 40s-60s and I was 16-19), and even my mum would comment stating I look sick or pale despite I’d state it is just my natural skin. It’s sad how the industry affects peoples perceptions
Straight men can enjoy feminine things and it’s ass-backwards to think they shouldn’t unless they’re queer or gay. Aren’t we trying abolish the concept of masculinity, gender, and gay stereotypes??? I get wanting to see actual queer men in the mainstream but policing Harry’s gender presentation is just the exact opposite of what we should be doing. Edit: this is just my two cents on the brief part at the beginning about people saying Harry Styles is queer baiting. I’m not particularly a fan of his, it just bothers me that gender nonconformity is being treated with this exclusivity when we’re supposed to be encouraging and normalizing it
absolutely!!! the treatment as if gender non-conformity is some sort of an exclusive club that once you're in, you're in forever is just Not The Vibe and pretty counter-productive, imo. instead of seeming interesting and encouraging to others, it ends up looking like some sort of a lifelong commitment that might sway people initially wanting to experiment away.
@@mayarae6272 but he is not only a "person" He is a huge celebrity, so his name, his face, his style, all of it is a brand in our capitalist celebrity-obsessed society. There are marketing strategies to literally sell the brand, himself. Haven't you heard of pinkwashing? Q-baiting is a word created by LGBTI people to illustrate how marketing use us to sell, it's exactly the same for him. He is a brand, a star. Not only for playing ambiguous with his sexuality to attract everyone, and lgbti youth but he is also dressing up gender non conformably only in magazines or shows, aka the promotional stuff, but when does he do all of that in real life? He is selling on the back of LGBTI youth, but people are so celebrity obsessed that even the concerned ones don't even see a problem. But they aren't valid because they aren't educated AT all on the subject. They aren't activists, the ones that are fighting for our lives. It's sad.
Yes, because nonbinary people decided to uphold a strict idea of gender where only the most feminine people are women and the most masculine people are male.
For most of my life, I've refused to wear makeup unless it's part of a costume, partly because I've always felt uncomfortable being viewed as highly "feminine" (which is also part of the reason I stopped wearing skirts), and partly because I was very firm in showing my "real" face and refusing to "correct" anything about it. I still very rarely wear makeup and would never do the whole "no makeup makeup" look, but I've started to consider using makeup the same way I use hair dye. As a bold decoration, not trying to convince anyone that I naturally look this way. No one's going to think I have naturally teal hair, no one's going to think I have naturally bright red lips and blue eyelids. On gender inclusive marketing, I think it's a step. As long as it's not overcharging, it's good to not feel like a product isn't meant for you.
I really loved hearing you speak about body dysmorphia and makeup at the end. I had acne for 12 years, and only recently got to the point where my skin is clear and healthy. I had a big struggle with that because I only ever wanted to look at myself if I had makeup on. I hated how I looked when I wasn't wearing any and I never went out without it. This year, I started wearing less makeup and going out with no makeup at all, and it has been such a big help with improving my self image and my mental health in the long run. I still get occasional breakouts, but I can now see how it is not who I am, it's just a small spot on a beautiful face. I don't think I ever realized that I had a negative relationship with makeup for such a long time, so it's so important to me for these topics to be discussed more openly. Thank you!
I love when you talked about how you dont wear makeup in a "conventionally flattering way", and that you choose to wear makeup as a form of artistic expression. I do the same and it's interesting how people feel entitled to be disparaging. It's very revealing when men do this.
my mom didn’t allowed me to wear makeup often when all my friends were starting to use it daily when i was around 12 or 13. at the time i was mad, i was missing out and wanted to look like my friends. now at 18 i realise that she was trying to protect me from creating insecurities around my natural face and im grateful for that. i can go outside and not wear makeup and i dont feel insecure. im still learning how to use it now, for fun, but that pressure to always look a certain way, especially when you’re still in puberty and growing doesnt exist anymore!
I don’t feel that price is very inclusive, especially when the community it purports to serve are statistically less likely to be earning high salaries from ‘regular’ career paths. I’m all for representation, increased diversity, inclusivity etc… but these are nothing but superficial selling points without a real understanding of the implications of Intersectionality in practice.
Omg when you turn the camera I scream “no don’t show your window, crazy people is gonna figure out where you live and then they’re gonna follow you nooooooo”. I love your videos 💖💖💖
First off, love all of your content. Have become a huge fan. This video is a gem 💎! As a transgender woman, in the beginning half of my process I definitely felt the pressure to always “be on point”. Hair, nails and makeup done regularly… shaven legs, hyper feminine clothing etc. As the years went on I realized that non of that changed the fact that I wasn’t a cisgender woman and it wouldn’t even change how “the opposition” would perceive me or respect me. Now, I’m much much more relaxed in my beauty and grooming standards lol while I still love those rituals and routines from time to time, I no longer but this insane amount of pressure on myself. With all that being said… this video resonated with me so much. Your videos are informative and fun and a breathe of fresh air tbh. Congratulations on your new apartment! Looking forward to new content 😊
If we are liberating all women of imposing beauty and grooming standards, so be it for ALL WOMEN and FEMMES! I love shaving and be softy as a personal way of presentation for me and the way fabrics feels against my skins. You do you, all power girl! :)
As someone who had been a fan of kpop for the past 13 years its interesting for people still feeling like makeup on men feels new. It is cool its becoming more main stream in the western world since im already used to men having there makeup done up to the high heavens and be very experimental at times and men posing for makeup advertisements.
And how most 4th gen boygroup getting wilder with their makeup game like gems, sparkling makeup, gloss, eyeliner game, i forgot that sometimes most of the world still have that fragile stereotype about makeup
I will say, the one thing that bothers me specifically about the makeup men wear in kpop is that it is often lighter than their skin tone, effectively whitewashing them irl. It's sad :/
I love your nuance take on makeup. I don't appreciate when ppl entirely demonize or exalt makeup. Wearing makeup can be both empowering and damaging depending on one's relation with the medium. It's important that we check in with ourselves on how makeup is affecting us positively or negatively like you said.
I’m genuinely confused on how dresses, skirts and make up were labeled as “feminine” when men wore skirts and dresses and make up long ago in ancient times all over the world. Like Im curious to know what all of a sudden made that seen as a no no for men and yes for women to wear? Like I’d love a video on ancient fashion vs today and like wtf happened hahaha!
Karolina Zebrowska has several videos explaining all of that! I suggest taking a look through her channel bc her videos are really informative and interesting
It’s fascinating how men and women have constantly been separated as two different beings, when they are both equally human. As described in the video, men did take part in excessive grooming and makeup in the past, until the Enlightenment period deemed it unacceptable. I think this video further proves that “being a man” has not always been about physical strength, unruly behavior, and boring clothing. In fact, when a man was dressed in these exciting clothes, he was viewed as someone worthy of respect and in a position of power.
It was one of the cutest moments when my boyfriend asked me for advice for skin care, because he doesn't know anything about it. So for Christmas he gets skin care basics with written instructions, but don't think I'll ever buy something of that bs gendered skin care for men. If the bottle happens to be pink so it'll be.
Men's skincare makes me cringe so hard. Saw a 3in1 facewash in the bathroom which I share with my brothers 🤢 . A lot of "Women's" skincare is very much just gender neutral.
thank you mina for your comments on harry! as someone who loves harry, its refreshing to see an account with your platform say that he isn't doing anything wrong, it's the media that hypes him up, he's just doing what he wants
I can't explain how much I love your content! I love that you talk about issues that are socially important and that at the same time you manage to relate them to history and fashion
the thing about Harry that bothers me is that his genderless fashion really doesn’t carry beyond editorial shoots and stage costumes. I’ve yet to see a photo of Harry casually dressed in feminine clothes. Take someone like Jaden Smith, who’s really been doing the genderless fashion for years and looking great doing it
it's annoying, it's like they're dressing him for fetishization. Another example of someone who truly embodies feminine clothing out of professional shoots is probably Yeonjun Choi (a Korean idol) who always wears quite androgynous clothing and recently bought skirts for himself to wear. I wish femininity wasn't capitalized like they're doing w harry. It's annoying lol
I don't think he wants to get bullied outside and feel like shit when he gets home. He doesn't like to be seen and a man wearing a dress outside is not discreet.
@@onlyangel1845 well who should care about that ?? Gender clothing norms are shit and Harry or anyone should be able to wear stuff like that without ridicule which is another point that has to be made.
I love Jaden's fashion! But i think that's a little unfair to say. Why is there anything wrong with one's gender expression being different in daily life versus during a performance? For instance, I'm agender, and I would never go to the grocery store in anything else but trousers and a sweatshirt, but if there's a party or something special i might wear a glamorous dress (or a three-piece-suit). Maybe he's more comfortable expressing his femimine side when he's empowered on stage or doing a photoshoot, and less when paparazzi are invading his daily life. Even if what you imply is that feminity is a costume to him, what's wrong with a bit of drag? Actually it's interesting because Lil Nas X recently tweeted something like "if i want to dress like an anime girl on stage and not in my daily life that's my business"
I go to a private school for design in media and marketing and this reminded me of a professor who point blank told a student to take new pictures for a campain for something where the taget audience was elders as it "didn't make sense" for her to have a black family as the face of the campain. To be fair he asked her to explain her choice and she said she didn't think anything of it. He even said that he was glad to hear that but still said that she should change the pictures. It was very clear in the ways that he was talking about it, that he knew it was bullyshit on a human level and he even said that personally he found it sad but it's a reality of marketing. ngl that is a hard pill to swallow lol. Since then I've heard numerous times that unless it "makes sense", "conveys a message" or "is part of image branding" you are not to use POC, body inclusive or queer/gender presentation in images as this would make it "less emotional" for Boomers and older ages/conservative people. At the other end of the spectrum the idea that you can sell anything to Gen Z and younger if you slap a rainbow flag and a vegan sticker on it gets pushed out too (overly dramatic speaking oc, but there is studies upon studies on how to "trick" Gen Z into the idea of authenticity and making your brand apear smaller and more indie then it is) . It's really still seen as a default to be white, straight and thin, thats the blank slate that you only add on to if needed - anything else is a strategic marketing device. That doesn't mean that the companies who use it lie, though, they can hold and honour these values for real, but it remains a marketing device to choose to show them. Absolutly everything in marketing is done with intention and for a creepily defined target audience, sometimes down to imaginative, fully fleshed out personas, like a character in a TV show, that would be the "perfect customer" for the product/brand/company you create for. Nothing is just random in marketing, we basically are trained to takle any aspect of our work through the lense of being able to explain every detail and why it was chosen. The idea of "everyone is the same" is weirdly opposite of how marketing works... I think that it is soooooo needed to have classes on media competence, as media is highly influencial and SO intentional at that... in many more ways then what you can comprehend or see sometimes... there is a reason like half of our classes are psychology based.
i'm super happy for those of y'all who get to enjoy this era in full bloom, but unfortunately, for some of us, it will take us forever to get to where you guys are now. if a guy here wears makeup (even if we're talking something minimal), he'll get beaten up. i hope things get better for us
remembering the time before high school when i had that exhaustive argument with my best friend where she insisted that i had to wear makeup now that we were going to be high school girls. honestly more than anything im just too lazy to add that extra step to my morning routine but her insistence really made me upset that i had to try so hard convincing someone that i didn't have a problem with my bare face. i deliberately lost contact with her after graduating because i got so tired of stupid fights like that.
I totally agree with the narrative of the no-makeup makeup look being incredibly harmful bc it represents a desire for perfection much worse than those wearing a full face of makeup. The media and companies literally say "your face has to be perfect and if you're wearing a lot of makeup you're just trying to cover up" all that while promoting the campaigns with photoshoped went-through-a-procedure models which just makes the idealization of perfection even more unrealistic.
as a minimalist, i really had to unpack my need to say that. my new habit is saying natural, ethereal or subtle makeup & my relationship with it is a lot calmer now lol
I don't really agree. I can see how marketing can be problematic in this area, but I don't think all "no makeup" trends are harmful. For me, I suffered with moderate acne for almost 20 years and had to use heavy makeup to cover it so that I had the confidence to leave the house without being stared at for my acne. Now that I have clear skin it actually feels liberating to be able to just wear a little makeup and enjoy my skin and all the hard work I put into getting it clear.
@@DimaRakesah I'm not saying all "no makeup" are bad, myself I haven't worn a full face of makeup in my life. I'm saying the marketing of "you have to be perfect even without makeup" is a problem bc then people who used makeup to hide their insecurities are now being targeted by this and the fact that you felt like you needed to have clear skin to wear less makeup it's exactly what I'm criticizing here. Everyone should be good to wear whatever they want, but it's not really just a trend, its a way of making people feel more insecure and further away from a perfection that, obviously, doesn't exists naturally for everyone.
@@Lunessy Its all marketing they can say good or bad of all the options "natural makeup reveal your true beauty" or "natural makeup is harfmull because idealize perfection" or "you can use a full mask of makeup because its art expression" or "hide your face behind makeup create unrealistic expectation of what you look like". To be honest is the first time in my life I saw anyone critize natural makeup, I think they realize they can sell more if people wear tons of everything in their face.
I personally experienced what you talk about with no makeup makeup causing dismorphia, it's true! I used to think I was so fortunate that people would not realize I was wearing makeup and tell me I was so pretty. But I had so much TERROR at the thought of people seeing me without makeup because I didn't look 'naturally beautiful' anymore. Like, it wasn't my real face and I didn't want people to see me without my 'real' face. It wasn't until my early 40's that I was more ok with not wearing makeup in front of some people. I still have to work at it, cause I feel a bit of panic still.
I just wanna say… I looooove your eyebrows, Mina. I always thought they suited you so well. Your makeup in general really, I always thought it looks amazing
YESSS to you rocking your style of eyebrows because YOU like it (and not because it's trendy) and absolutely rocking it. This is what we need more of. Celebrating truly individualistic style
As it happens, once I- a woman- realized how much more cost effective and useful men’s razors are, I completely stopped buying the ones specifically marketed towards women.
I love makeup and I love that it can be inclusive for all genders/races/people etc. it gives me confidence when I wear it and it makes me feel good and glam - especially when I’ve been having a bad day or I need an extra boost. But I wear it for me - I really hate it when people tell me they don’t like makeup or they don’t need it or (usually straight me) say they prefer women without makeup. The ‘no-makeup’ look is fine generally except too many people think it is literally no makeup as opposed to ‘natural looking’ makeup and does help to perpetuate bias against makeup. A cis man said to me recently ‘I prefer women who are naturally pretty without makeup’ and my eyes rolled back into my head so fast! Love your videos Mina! Xx
I just have to say I really feel that eye roll! When a man says "I prefer women who do this" with that expectation that women should change to meet his preferences it's really demeaning. Your preferences don't dictate how other people should style themselves. I also feel like in regards to makeup it comes with an inherent message of "I am entitled to a naturally beautiful woman" as if women have any say in if they were born pretty enough for you? Like we should somehow be able to change how naturally beautiful we are without using makeup? It's just so cringe.
@@DimaRakesah that’s it exactly! When people say to me they don’t like makeup I say that’s fine, so don’t wear it. You can’t dictate to me what I do. A prospective romantic partner telling me not to wear makeup is going to put me off more than anything.
Makeup can't be inclusive of anything because it does not have a consciousness. People can be inclusive of guys wearing makeup, but the vast majority are not.
The historical pattern I see is as follows: -Men like something. -Women start to like it. -Men start to hate it because women like it. -Women then *FULLY* embrace it because we are Trolls 😂 -Capatalism takes advantage of the feminine embrace, leading women to start resenting it a bit.
I stopped wearing make-up 4 years ago, (for health reasons) and it's just now that I feel great looking in the mirror. I was so used to seeing myself all made-up, and I think it is really important to accept yourself for who you are. Love the idea of gender neutral make-up lines, it'a about time, and I hope the fashion industry will expand on it too!
I have allergies to phameldayhydes and ameldahydes which is in alot of makeup and purfumes. I cant wear it at all. So I have no idea what I look like with makeup.
Related to the sponsorship: I was so delighted and surprised to see a Scentbird sponsorship😭 I haven’t seen many, but it’s a brand I really love using. I don’t mean to give them free marketing or whatever lol, but I seriously love them. For me it made a variety of quality scents accessible for someone who can’t afford to buy full bottles of everything. I only recently found this channel and I just keep falling more in love with your energy and authenticity.
I love your videos. I simply adore listening to you, looking at you. It’s always so amazing. My comment on the part about “no-makeup makeup”. I literally have been wearing this kind of makeup for a year now and it makes me feel bad every time I take it off. Why? Because people think I DON’T WEAR IT. So I am scared to show them what my “real face” looks like. I’m currently going through a challenge to wear less and less makeup everyday because I want to be comfortable in my body. Not only under a mask of foundation, concealer and powder. And fingers crossed for the beauty and makeup world to realise there are people with different skin colours than white. And that there are more people wearing makeup than just women.
this vid is an example of why I love and respect your commentary on various issues. proof that we can be unapologetically opinionated while still being nuanced and appreciating the context of certain phenomena. i'm also fascinated by the changing significance of lipstick throughout the ages: its symbolism and representation of such opposing sentiments, and the whole 'underground' makeup industry which is SO FASCINATING and i need a movie just about that now
I don’t use cosmetics because I don’t want to put the time into learning it or spend money on it. I also dislike the sensation of stuff on my skin or nails. When I was a kid I would paint my nails then remove it almost immediately because I didn’t like how it felt. Face paint was fun for a minute until it dried and then It was uncomfortable. Personally it’s just never felt worth what feels like a hassle to me, but I like seeing it as self-expression on other people. Anyone wearing makeup has spent more time than I do on their appearance and I can appreciate that they put in the effort.
OMG I LOVED THIS SO MUCH. such a great history of make up and the sociopolitical and moral implications thru history! I most loved what you said at the end about having no make up days. As an extremely self conscious teen who would cry when her bangs went the wrong way in high school I devoured beauty politics and it saved my life. I now look at how I “perform” gender and if what I am putting on myself is actually how I want to portray myself or how I was socialized to look as a female bodied person in society. I went thru years of “not caring what I looked like” in order to really know WHAT DO I ACTUALLY LOOK LIKE?! Stopped heat treating my hair stopped dying it stopped cutting it. Stopped putting make up, on stopped shaving. All of it! And it was freeing. My mom was concerned that I “”let myself go” but I had the words of my recently deceased dad in my head telling me how beautiful I was when I didn’t cover my face with my bangs. (I would cry if my forehead looked “wrong”) since then I experiment with my hair for myself and shave regularly because I like touching my own legs and not for anyone else lol I do wish freedom to others from the chokehold beauty can have on us. I try to extend body neutrality to my face when I say “my body is the lease interesting thing about me” cuz it literally doesn’t fucking matter. We’re all gonna die anyway. Dye your hair pink and grow out your pit hair if you want. 😘 Thank you for coming to my Ted talk.
i absolutely adore your channel. the way you craft every video in relation to fashion and somehow trace each topic to a social issue over time is fascinating- a true history lesson. thank you for your presence on youtube, and i can't wait to see the next video!!
My issue with Harry being in the “spotlight” with the movement for gender inclusivity in fashion and makeup is that more often than not cisgender white people do not go any further than breaking these boundaries for people that look like them, especially when they’re rich. What actions are you taking to go even further for poor people, nonbinary and trans people, queer people of color, and the combinations of these? It’s the same issue I have with cis white women co-opting the space for feminism and only focusing on themselves and choice feminism rather than pushing for intersectional feminism. Is it their fault that they’re in this spotlight? Not necessarily. The media and society will always go for someone who fits typical beauty standards. But what are they doing to ensure the spotlight is also focused on the people whose voices need to be amplified?
Harry has shown his support for the lgbt community & black community by holding up flags given to him at concerts. I hope he does more action than symbolism
@Leandro Martinez I can agree with that to an extent because I think it’s just at the point of dismantling toxic masculinity at a very basic level. And I think that we as a society accept the basic level too often. So for me, I’d have to see him or anyone else in his position as a cis white man go beyond that.
@@thatlilgal I agree that symbolism is important and harry doing that at concerts is a way to open up these conversations but simply holding a flag up at his concert doesnt actually do very much for these communities. There are better and more effective ways to support these communitiies which would be veerrryyy easy for a millionaire
I disagree with this - it’s no one’s responsibility to be an activist just because they’re in the spotlight. Ppl should be allowed to focus on just one aspect of a topic or movement that effects them or moves them without pressure that they aren’t doing enough. If a celeb just wants to speak out regarding wearing makeup or a woman regarding one aspect of feminism and that’s it then that’s fine. Social media has given to many ppl the feeling that they are owed social activism from anyone with a following regardless of whether that person wants to take on such a heavy role or if they’re emotionally, intellectually equips to do so.
Your personal style is so unique and beautiful. People forget that no one asked for their opinions and their small minds don’t understand artistic expression.
since the age of 9 i have worn make up almost every day to the point where i have nightmares of going outside with out make up, my bf only saw me with out make up 2 years into the relationship, i apologised for this but hes really understanding and hypes me up, i have been diagnosed with bdd and eds, over all i wish i never wore make up, even after accutane i still cant go outside with out it, i genuinely feel trapped
You’re so right when you saying using makeup with the idea of wearing “another face” can be so insidious. As a kid I used to LOVE putting on my mom’s red lipstick when we went out to dinner just because it made me feel fancy and that was fun! But as I got older, I noticed how my mom saw her makeup as her other, “correct” face. She has very fair skin and blonde lashes and she says I’m lucky I don’t have to wear makeup since I have dark hair. I always say “you don’t have to wear makeup either,” but she always rationalizes that since her eyelashes are blonde and she has fair skin, she has to wear mascara because she’d look too weird without it. She couldn’t see her actual face as a face worthy of looking at, the features now too unconventional for her after years of hiding them away. I stopped wearing makeup because I was too afraid of starting to see myself like that. (Side note, if this is how a privileged white woman felt about a single feature on her face, I can only imagine the hurt that using makeup as a second face can inflict upon BIPOC and folks that have other features not considered “conventionally attractive” in our society)
The last part about wearing makeup for artistic expression and not for insecurity hits me. I am a person who never wore make-ups because I do not feel the need to hide my natural face. I had prejudice against make-ups or people who does make-ups daily. Now I feel being shown another way to use these products to express one's identity in a different way. I still have a long way to go on this road of learning about these things, this is something new and exciting for me. Thank you for the videos as always!
On the alternative side of the transgender spectrum, an AFAB nonbinary person who uses he/him pronouns, I would love to experiment with makeup but my fear is to immediately be read as Woman as soon as someone sees my feminine features highlighted in my favorite pastel colors. It’s really difficult to be read as masculine for me already without an added layer to it. But men’s fashion is so boring and I hate it DX No one wins with strict gender roles, but especially queer people.
This portrays my feelings on the subject very well :) Another afab enby here. I like "feminine" clothing and stuff, but hate the notion of people immediately seeing me as a woman if I wear it...
That is so true, god I hate that. My heart goes out to you! Is there any way you can give your pronouns to people without them needing to ask? like, I once saw they/them earrings, maybe there's also a version with he/him if that's something you'd be into? I know that many genderfluid people like to use bracelets but I guess most people won't notice those right away in surface level interactions.
Oh I feel you! I'm AMAB nonbinary and through my transition ended up passing as female all the time. Thing is, now to "look" nonbinary, I have to go for that bland AFAB nb look, short hair, no makeup and so on. And that's so boring! Can I just express both my femininity and my masculinity as I want and still be viewed as authentic? Ugh.
@@rikaniebangbang Yes! This also! If any article of clothing is ever labeled "unisex" or otherwise non-gendered, they are usually bound to be a bland colorless not form-fitting t-shirt or something... I want colors and pizzazz! :'D Although I guess if I combine enough layers of both "feminine" and "masculine" clothes... Hmm :D If I were more into design and clothing manufacturing, I'd love to have a clothing store that has all kinds of styles, casual, suits, dresses, anything, just that all items have two or three options on the preferred body type. Like, it's the same piece of clothing, just cut to fit a more masculine or feminine body? :) And then you could choose according to your preferences :D
I was talking about this very subject recently! There is a lot of discourse about makeup being for the male gaze, internalized or not. While I do think makeup can have broader societal effects, I think the best individuals can do is deep dive into why we wish to wear makeup. Personally my relationship is much better than when I was younger. I don’t feel obligated to wear it, and quite often don’t. But when I do it feels like self care, it’s a really intimate experience. Spending time with myself, looking myself in the eye, and touching my face. Plus, it’s just fun to paint your face!
I'm incredibly skeptical of consumerism-as-activism, especially with questions of climate change, plastic waste, etc looming over our heads, but trans and gender non-conforming people absolutely deserve to be welcomed in all areas of daily life, and it's hard not to cheer for small cultural shifts making that more possible. I won't be buying anything from Pleasing--not my style and not my price point--but I appreciate that the brand is making an effort to source its products ethically and market them inclusively, even if these practices are all ultimately dictated by capitalism and the profit motive (not accusing Harry or anyone else on the brand of being deliberately cynical or tokenistic, just that it's a company manufacturing luxury beauty products, not a social justice organization.) I know we're all embedded in capitalist realism and makeup is fun and commercialism affects and is affected by culture so it's complex, but yeah, I do think it's important to hold a line there. I really appreciated how much historical and cultural context you provided in this video, and how it used a celebrity news moment to actually dig into the history of makeup and the makeup industry, super fun and informative! Thanks for your hard work!
Honestly the having to give yourself a pep talk before going in to buy makeup is such a mood... I've been wearing it for years and still try to be in and out as quick as possible.
It's all capitalism imo. Make-up and clothes have always been gender inclusive. Isn't that the whole point of clothes being gender neutral It's the marketing which made it gender orientated. Now they have pivoted the other way, where they go out of their way to market stuff as for boys too and gender inclusive, which defeats the original point anyways.
I generally agree, but I will say that clothes to some degree are not “gender inclusive”. As a large trans person, I want to wear “men’s” clothes, but I can’t. Even in big and tall sections, nothing fits my hips. The ONLY option are either “women’s” clothes which don’t come in the cuts that I want, OR a very small handful of stores that specifically make these cuts for people with hips (which is most often women). Obviously that’s a body thing more than a gender thing (I’m not a woman!) but on a structural level it ends up being about gender-I have two choices, pants marketed towards women or pants marketed without gender.
@@Megan-hu5is Is the issue that its not marketed towards you, or that you can’t find the product you are looking for? To me- this is still about capitalism. It sounds like you are looking for a very specific cut and style of pants that most major retailers wouldn’t find profitable to produce unless it was a part of the trend cycle. You’ll have to do what anyone does who wants a particular style of clothing to fit their unique body type- which is either create your own clothing or tailor your clothing. It’s not fair, but capitalism isn’t meant to be fair. It’s meant to respond to market demand and create a profit.
@@ariesmry Huh? I didn’t say it wasn’t about capitalism. I said that, even if clothing isn’t inherently gendered, societal structures limit clothes to certain types of bodies based on assumptions about gender, which ends up reinforcing narrow understandings of gender.
I'm gender fluid and for a long time the idea of wearing makeup made me really uncomfortable because in current culture and the culture I grew up in makeup has been almost unanimously associated with womanhood and femininity. It's been really hard trying to separate myself from binary ideas of fashion and to use makeup in an affirming way rather than seeing it as something that I used to hide my identity and blend in. Realizing makeup and fashion can be for anyone and that my identity is still real no matter how I appear has been revolutionizing. So, no matter how you identify, go wear that shade of lipstick you like, put on that eyeshadow, whatever makes you feel beautiful. Or don't. That's the beauty of it.
on makeup inducing facial and body dysmorphia- SO SO SO TOTALLY AGREE and not enough people talk about this!!! False lashes personally give me facial dysmorphia and when i got into the habit of wearing them (bc its whats popular) i started to feel really ugly and inhuman looking without them. I think more people should reflect on how wearing a full face every day adds to the delusion of what you *think* your face should look like/how it should look to be perceived as attractive.
Why is it that we always mention prince and David Bowie, but not Dennis Rodman who is my opinion is a much better example of someone actually breaking down gender stereotypes with clothes. Dennis was part of the most ‘masculine’ for of entertainment: sports. He honestly deserves more credit than anyone in my opinion
I love how you brought up the trend of "natural makeup" and how one can become kind of dependent on makeup. I just recently started getting a little more into makeup, before I would only wear a tinted lip balm, maybe mascara, and eyeliner if I was bored and had time to try to get it right. I literally just started wearing a bit of concealer under my eyes like last week because of the no-makeup makeup look videos i would constantly see on tik tok, and I catch myself being slightly disappointed when I look in the mirror after I take it off and get kinda upset that I actually look like that. I already am becoming kind of dependent on it every time i go out and i don't like it, so i think I'm already going to have to start wearing it less often in order to keep my self-esteem intact, even though I've actually come to really like the process of doing my makeup, even though its a pretty basic routine lol
I definitely think that this idea that companies should embrace the gender spectrum rather than just plain gender neutrality is a compelling idea. Like, I feel like the move towards gender neutral marketing, be that in beauty or skin products or even in decour and toys, usually just means making products any color that's not pink. And as someone who loves pink, that's some bs. So I prefer the idea that products can be any color they want, have any aesthetic they want, but can be marketing to just about anyone. I am also in favor of having products that do have a gender neutral color palette as some kind of middleground between masculine and feminine aesthetics.
This video (like so many others of yours) raises some paratextual and almost philosophical questions about e.g. how has the image of the """""ideal woman"""" evolved in the history of feminism as well as its opponents? how has beauty as a concept influenced, informed and shaped said movements? how does the relationship between the market and the consumers shape a contemporary idea and standard of what beauty is? how much of this idea is controlled by market standards and how much is shaped by cultural resets coming from "below"? I think it'd be amazing seeing you do a collab with someone like Philosophy Tube or Contra Points and explore similar questions and their implications together. LOVE YOUUUUU xoxo
Great video! I would like to add that men wearing and buying makeup and cosmetics doesn't straightly (no punch intended) translate into bending the strict separation of gender binary. Korea is a great example: is the capital of the world for men' make up and skin care, and is socially aceptable (and even expected) for men to use bb creams, brow pencils and concealer in public an take really good care of their skin at home; yet that doesn't make the gender roles in society any looser.
I have natural dark circles and for a photoshoot i put on concealer and I distinctly remember the feeling of wiping under my eyes and the jarring feeling i felt. It definitely made me more hesitant about makeup in general and i couldn’t imagine if it was something that i felt “i had” to do to move through the world; so yeah that last bit about makeup causing dysmorphia or negative feelings is so real.
I can't thank you for all your research. This is so insightful and I love to be reminded that all these things are part of our 'time-mind' (it's a direct translation of the dutch version 'tijdsgeest', I don't know how to translate this to English)
I loved this video and especially the outro so much! As someone who got into the cosplay community as my gateway into the makeup world at a really pivotal moment in my life (the transition from middle school to high school), I think the concept of feeling comfortable without makeup is really hard for me, and I've been trying to make a point to make myself more comfortable in my own skin this year, despite my many falls backs. Another interesting thing that I often don't feel like gets pointed out about the artistic expression side of makeup or makeup, in general, is the idea that people act dumbfounded when anyone changes the way that they look, and I grew up in the emo scene so I was constantly dying my hair but wore minimal makeup. Whenever I started to wear more makeup because I was starting to find an artistic way to express myself, people took notice and often belittled me for it which can really set back not only the way you want to express yourself but also yourself behind the makeup. I started rambling at some point in there, but I'd just like to say again I really enjoyed this video!
20:57 Thisss, being a femenine trans man sucks, it's so hard to sacrifice my chance of passing as a cis man in order to get something as simple as an eyeshadow palette. I admit that I have shoplifted as a teenager just so I could skip people seeing me buying makup
My easy finger wave method is a wet set. I use crocodile clips, twice as many as the number of waves you want. With wet hair I clip my hair, pushing it towards my hairline with the first clip (closest to my part) The next clip i push the hair away from the hairline. Repeat until i have the amount of waves held in place as i want. When my hair is 100% dry, not even a hint of dampness i unclip for loose fingerwaves. Hairspraying before unclipping makes a medium hold, and adding strong hold gel makes a strong hold with a wet look a la josephine baker. My hair holds a curl well, so for me it stays until i wash my hair next, or i brush it out for soft 50s waves. Good luck! I love vintage hair styles, so I try to master hair looks. Ive found anything people wore day to day can be done in 10 minutes once you master the technique!
The whole businesses being gender inclusive is so confusing. It’s like “be a neutral color, don’t cater too much to this gender, be gray, basically. Don’t put different skin tones in your ads because youre just fishing for more consumers.” What? My brands main color is hot pink. I sell VERY sparkly and glamorous jewelry and ingredient thoughtful cosmetics that are also pink. But my brand isn’t made for just women. It’s made for people who like cute, sparkly things and want soft hands and lips. That’s all. That should be enough.
I don't really see what you're confused by. If you want your brand to be pink and sparkly and girly then go for it. People who like that will enjoy your brand. Other brands go for a different style that is more gender neutral cause that's what some people like. To each their own.
yes but im sure your marketing doesnt have "for women/girls" splashed all over it like things that are pink usually do. its the specifically marketing to a gender that people are commenting on
It should be, but that's not how it is right now. Binary gender roles have been so ingrained in people, that some don't even consider a product that doesn't seem to be "for them". So while a person who has realized they like pink sparkly stuff and it has nothing to do with their gender will love buying these things, a traditional manly man type guy won't because it is feminine coded. Gender neutral marketing can be a way of showing people makeup can be for them too, without triggering all their "not for me" feelings. It sure is the most capitalist approach possible but I'm pretty sure "makeup for men" and "makeup for people who like pink and sparkles and everything feminine" has very different customers.
@isychia yeah funnily enough in earlier times the pink blue dynamic used to favor pink for boys and blue for girls just goes to show how arbitrary it all is. Colors are for everyone! Also please post a link lol I want sparkly cute pink cosmetics
About what you said on starting to not wear any make up at all some days, i think it’s something everyone should do. Since i’ve been 14/15 i’ve worn make up everyday to school to try to cover up my acne, which was still very evident. I prioritised conforming to this beauty standard of un flawed skin, by pressuring myself into learning how to do my make up. Even with masks, last year I used to wear a full face of make up which looked actually kinda bad after i took of my mask. This year I decided I would go to school without doing anything other than my skincare, even though I still have acne scars and some pimples here and there. It’s very much liberating to not care that much anymore even though i’m still very insicure about my skin. Also being unconventionally attractive has not helped but it’s a slow process to love and accept yourself. I recommend everyone to try this, also because it made me love make up more and be more creative with it.
Tbh as a person who used to care a lot about looking good and wear a lot of makeup, i just wish our society just stopped caring about looking good. I don't even want any artistic expression done with my body. It's just my body.
I definitely think there’s a great benefit to having spaces where non-gender-conforming and queer people (and especially straight men) can walk into without feeling judged. The internet has already made it easier to access cosmetic products without physical barriers, but there’s still something refreshing and invaluable about the experience of walking into a cosmetic store. It indicates this isn’t something that has to be hidden, and people will accept and celebrate your interests. I still get terrified going into Sephora and I’m a cis woman, so I can’t imagine what that feels like for anyone who doesn’t fit comfortably into the gender binary, or even just being a straight man who wants to experiment. People often talk about women’s fears in male spaces-which is very important, do not get me wrong-but I’m sure men and queer people also feel a sense of discomfort at engaging in female-occupied interests, which has been one of the greatest hurdles to getting men into these activities. Having more spaces where people feel safe-or just not gawked at-would be a great step forward (without the prices being absurdly inflated ofc).
21:57 yes! this was (is?) definitely me. i have never liked wearing much makeup, but i ALWAYS wore some makeup, and, if i didn't, i felt ugly. one of the only good things that has happened to me during this pandemic is that i'm now so much more comfortable not wearing any makeup at all.
Me, a woman, watching this video after I shaved with my ugly grey razor which belonged to the "men" section 👀 I loved this video. The work you put on research and on the way you deliver the information is incredible. It was super interesting, I learned a lot, thank you!
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To be honest, I do wear makeup in part to deal with insecurities about my appearance-- but I don't think that's terrible. I will deal with my issues on my own time, not in public and at the demand of strangers who feel entitled to see me without eyeliner. Thanks for posting yet another well-researched, well-written video, Mina! Your content never fails to impress and educate me.
As a woman who doesn't wear makeup (for personal and ethical reasons) I still get asked questions about it and treated as a total weirdo. Told that I should wear it look more "representative", that "all other women wear it so why don't you?"... I always have an urge to reply with "if all other women jumped off a cliff..." especially when the questions are coming from older people lol. Play a little uno reverse card on them. It's interesting to note that men have been more hostile to me and trying to push me to wear makeup "just because", and also much more likely to point it out as a good thing on the rare few occasions I have worn it (which to be fair was twice in my life so not a huge sample size), whereas women have been more... idk, trying to advise me because they know I'd immediately be treated better. Some women even told me I was so brave for not wearing it, that they themselves couldn't leave their house without a face full because of how insecure the industry and other people have made them feel. So yeah, I'd love it if it wasn't only normalized for men to wear makeup but for women not to. I'm happy with how my bare face looks and that's not a bad thing!
would u ever consider making a reading list of nonfiction fashion/jewelry/cosmetics related reading? I love the informativeness of your videos !!!!!!!!! obsessed w u appreciate u xox
A good way to start with getting the hang of finger waves is to curl you hair a set the curls all in the same direction. Think of it like a roller set, curl a piece of hair going downwards, and pin it with a styling clip until it’s cool, repeat over entire head. Once all the hair is set and cool, you take out the clips, and comb out the curls until they form waves. Now to get actual finger waves requires an additional combing and setting method, but the curls are a good place to start.
So I've never been very interested in the history of fashion or makeup or style. .. yet for some reason I'm not bingewatching your videos. I had no idea it was so interesting!
I am 44. I stopped wearing foundation maybe 4 years ago. My skins has improved so much. Acne prone large pores and oily skin. As I got older the foundation wasn't sitting right on my skin. At 38 I started to let it go. I went to Ulta once and the store I went to treated me like an alien. Gave me over to a 65 year old women that doesn't wear makeup, to help me. I am now letting my hair go grey and enjoying lipstick for the first time ever. My skin has never been more healthy! I also use an oil blend I makeup for my face and only wash with water.
I’ve never worn a lot of makeup. Just eyeshadow to fill in my eyebrows and make my eyes look darker but I’ve definitely noticed a shift in how I view myself without it and how I feel different or lost with out it..
for my freshman year of college, i decided to try and go the whole year without wearing makeup bc i realized i had gotten so used to the way i looked with makeup that i thought i looked ugly without it. it totally changed the way i see myself-in fact now, several years later, i still think i look better without makeup than with it!
Such a lovely video! I’m doing my graduation project on self care products and genderstereotypes (these self care products include makeup). And I love that there are brands making inclusive makeup, but at the other hand, usually the packaging is very bland and minimalistic. I personally would say that one is not stimulated enough to express their gender through the fun makeup products they use if they all have the same packaging. Because people choose makeup and other products mostly on the packaging, and not being able to express yourself through these packages, leaves a big gap of genderexploration to be desired, at least in my opinion :)
Mina saying “if you weren’t around” in the 18th century made me feel like she is, in fact, immortal
because she is duh
Must be using the same thing the Queen is using.
@@aisha5156 💀
@@aisha5156 i thought u were referring to the band and i was so confused
Yes! I love how she totally looks like she could be a legit time traveler. 😊
As someone who turned 50 this year, I’ve seen lots of makeup trends come and go. My favorite was the 80s, when was a teenager. Lots of people wore makeup…. Glam rockers were groundbreaking. I enjoyed seeing men wear it. It shocked people. It was also freeing for typical girls of that time who were being told “Respectable women wear natural makeup….. tramps wear MAKEUP.”
Love from the spooky Pine Barrens in NJ
Sometimes I wish I could time travel just so I could see men wearing crop tops again
@@apinchofdisappointment AGREED. And eyeliner! my best friend in the whole world is a VERY gender fluid man. After we graduated high school, he moved out and was able to embrace his fluidity and bisexual self. Him with his freaking belly button pierced and in a crop top was the BEST because I could just tell how mf happy he was/is now!
I see you everywhere on this site! 😊
yes! makeup in the 80s looks so freaking cool! especially the less mainstream looks-THAT to me is actually an example of self-expression almost completely devoid of trying to conform to societal expectations. sure, part of it was an attempt to fit into your own social circles and milieus, but it was also about standing out
@@apinchofdisappointment you should look up kpop. It's happening there. Specifically Kai and Taemin.
It's just a way to charge more. Because they are marketing something as gender inclusive which it already was to begin with.
Nail polish, make up are gender neutral, anyone who wants to use it can use it.
So creating a different line and calling it 'gender inclusive' is not the ground breaking idea they thought it is.
It's just a new marketing tactic to earn more money.
ua-cam.com/video/ChDMq8DPdp4/v-deo.html
Yepp! I’m a big nail polish collector. I already have the colors from this company. It’s just a gimmick, regardless of how well intentioned. There’s better brands to support that put money towards charity or more eco production
The product itself are gender neutral but not the packaging, marketing and everything else around it. Being gender inclusive is about listening to everyone to make a product line that everyone feel confortable buying.
Right? Drag Queens around the globe have been using makeup and beauty products forever. I doubt this line packaging itself as 'inclusive' is going to inspire them to drop big money because Harry gives it approval.
This is so true! The drag queens Trixie Mattel and Kim Chi both have makeup companies that have these very colorful and femme aesthetics but they're marketed towards everyone regardless of gender. So it's like, those companies don't have to alter their look to try and appeal to everyone; they just make it clear that their products are and should be accessible to everyone. Not some kind of secret marketing spy for Trixie Cosmetics, just a fan of their products
I once spent 20 minutes trying to convince my dad to buy “women’s” tracksuit pants because they were cheaper and better quality than the ones in the men’s section, then it took another 5 to get him to try them on before he bought them because he didn’t know what size to get, he then made me pay for them because he was too self conscious. The whole ordeal had me there like “how the fuck do you even make plain black tracksuit pants gender specific?”
This reminds me of that one father who wanted to return a winter coat he bought for his son because the zipper was put in like for girls' coat and so he would not make his son wear a girls' coat. Just because it zipped differently. It wasn't even a "girls'" color. I didn't even know there was a gendered side for buttons and zipper before then. It's just so ridiculous.
Sometimes there are minor differences like the waistbands being different or buttons on a different side. If you're self conscious, you might think those things will be noticed by others. At least that's my theory.
@@bleuumscarlett7977 oh god so embarrassing 😭
@@hope-cat4894 true, only differences with these tracksuit pants compared to the ones in the men’s section (I went to compare to show him they were just pants) was the price, a working drawstring and the stereotypical lack of pockets 😂
There's a pretty major difference in the way pants are made. I thought that sweatpants were inherently gender neutral and bought a pair of men's sweatpants from Blackcraft.
The waistband was too big for my waist, my butt didn't have enough room, so they sat way lower than I am comfortable with, and then there were the THIGHS. OH GOD THE THIGHS were so tight!!! These pants were too big in some places and way too tight in others. They were also (obviously) super super long. Men's and women's pants are different. Even something as simple as sweatpants. I understand that now.
Cash grab time! Make-up has always been gender inclusive, if anything they should be making more skin tone inclusive stuff (and I mean for the palest of the pale to the darkest of the dark)
They should also focus on breaking down the barriers by showing and advertising people of all genders just wearing make-up and clothes
@@-Desire That sounds a bit like confusion to me .(just saying)
@@jahirareyes1102 how? /gen
Makeup ads with men and andro people in it
Men wearing amke up in not related ads and stuff
Is that confusing? /gen
@@theworldof11 Because it confuses gender and you reply also confused me.
Or putting that money towards changing how brands pollute
Hot take - I am really tired of people using the phrase “queer baiting” incorrectly. According to google, “Queerbaiting is a marketing technique for fiction and entertainment in which creators hint at, but then do not actually depict, same-sex romance or other LGBT representation.”
It is NOT in reference to a person expressing themselves outside traditional gender norms, or a person exploring their sexuality outside of heterosexuality.
i was once called q-baiting on twitter because am a woman whose style is pretty masculine but then expressed attraction to some men, lol. am bi.
some people still can't unlearn their societal teachings (including reading any "masculine" women as lesbians) which is understandable; but it's fucked up when they lash out or accuse people of what they're not without ... y'know, stopping to ask if their assumptions were even correct in the first place.
THANK YOU!!! like.... Actual People are never "baiting" you like that !! it's also wildly unfair for us to even expect everyone to always have their own identities all figured out, let alone give some confident answer publicly??
but yeah, the term is entirely based around the way media corporations can profit off of queer people by stringing us along with crumbs of representation, without risking alienating their sweet little homophobic and transphobic viewers lmfao.
also, i am continually shocked by how almost victim-blamey claims of people "queer baiting" irl are?? like... what, this person was promising something to *you*, specifically? oh, because of the way they were dressed? hmm i see...
do we not hear what we sound like???
I think some celebrities do do it though. They're selling an image to us after all. Harry styles for example has never publicly dated someone who isn't female and has a very specific type he dates (white, blonde rich). He didnt start with the overtly queer stuff til a few years back (when it became trendy to be queer) and keeps his image ambiguous by saying and doing things that he knows will be viewed as queer. Because he knows queer fans will like it and it will attract more. Makes him 'fit in' with gen Z ideals. If that isn't 'queerbaiting' what really is? Not being rude btw just genuinely wondering. He's making money off of this but doesn't seem to do any of it in his day-to-day. When he's not working its like he's a completely different (straight) person
@@SaffrnE i do kinda understand where you're coming from. but the thing is, how will we ever know what's "baiting" and what's just genuinely someone exploring their identity, who also happens to be hugely in the public eye? it seems like a lot of really calculated weirdness to go through just to try to "tap into" some market? like, some of the most famous "queer icons" in pop music have been explicitly cishet, although i suppose largely women (think Cher, Madonna, Carly Rae Jepsen, etc.), who have vocally supported the lgbtq+ community. so deliberately going for ambiguity while personally feeling confident in a cishet identity feels... odd? exhausting? idk.
the point is, we can't (and shouldn't) know everything about celebrities. and they might not know everything about themselves because they're also human and that's totally fine! and it's also their prerogative to not give answers to every question about their identity, because it honestly isn't any of our business. but who are we to say "oh, he's a straight cis man and only does XYZ for queer audiences" ? and again, if he's straight and cis, why can't he just genuinely enjoy participating in gender non-conformity? isn't that a good thing, to have more public role models who perform their gender in anyway outside rigid societal standards?
like, i think i had a similar, fairly frustrated initial reaction to Billie Eilish's video where it's a group of women and they're having fun, but also in a way that felt a little sapphic-but-male-gaze-y? along with apparently some ig post captioned "i love women", etc... but like, a) she's young as hell, and maybe she is queer who knows! b) if women wanna be overtly affectionate with one another but platonically, that's fine c) if it feels fetishizing in execution, that might be an issue with the directors etc, and is more a problem with WHY is that type of content marketable in the first place? the issue of lesbians and queer women being objectified by straight men is a huge, societal one - and has a lot to do with misogyny, and the trivialization of women's desires and agency, etc... it's way bigger than one teenage girl's video.
idk. while queer identity politics have a lot more mainstream attention now, i think everything is going to be subjected to huge amounts of scrutiny, whether warranted or not. but eventually, as things become more normalized, people will be able to just do things they want. and for anyone who might've been leaning into queer/ambiguous performance for profit, that motive will decrease over time as it becomes more mundane. in the meantime though, IF people are indeed "baiting", our outrage is ALSO profitable, free publicity. maybe, the more we treat shit as "oh, neat. good for them." and simply move on, the faster we might move towards more normalcy.
@@clegs8356 thank YOU for this thorough response. it's legitimately unfair the way a lot of people seem to eager to limit other people's self expression and exploration when they're from a certain group. even if where they're coming from is understandable, that doesn't necessarily mean it's true, and like you said: we never know for sure.
This isn't a criticism of anything in this video, just a comment, but as someone with rosacea that ebbs and flows, a light base of foundation or tinted moisturizer makes me feel like I can go out in the world and have people focus on who I am, not how ruddy I look. But my family, fiance,friends, coworkers, etc have seen me makeup less and taking the step to take the mask off and not apologize for your bare face is so hard/liberating.
true, people tend to forget you're a person and literally point out everything, even if it didn't bother me before, now that it's out in the sun it's a little annoying as the situation keeps repeating
I understand u , i also have rosacea, but i don't use makeup, at first when i das younger i was so unsure about myself because people would always point out my face colour and that help creates more insecurity in myself, now am more confidence but people still points out my face, its honestly annoying
Proud of you for taking that step! It can be hard, but I promise being able to love and accept your natural face is so worth it
It's all about balance. If a bit of foundation makes your life easier I think that's valid enough - especially when you do it as and when you personally feel like it.
I use my acne as a free litmus test to weed out ppl who are annoying about it. no, im not gonna use makeup just because you are uncomfortable about my skin.
Makeup has always been gender inclusive, it’s just the stigma around men wearing makeup that has changed
You also have to take into account the way colonialism has changed the ways culture view things such as makeup and clothing.
Why necessary tho.Most men i know don't even use make up.
An example of poor people following what the rich want them to do.
@@jahirareyes1102 Because all people should be able to express themselves how they choose to. If everyone followed what society told them to, there would be no creativity and no inventions. There is no shame in men wearing makeup, and perfectly ok if men don't
@@jahirareyes1102 While i agree that capitalism is bad, your example make's no sense. The rich would want man to wear make up, since they would make them spend more money in their products. Most mans just don't wear make up because they don't want to.
@@enzojose4001 yes ,i agree with you a little bit.
I'm glad more men and others are finally letting go of the stigma and embracing makeup and nailpolish.
But this type of shit is just sheer greediness.
Charging 60+ dollars for basic shit is just a scummy move.
Just so you know ,Harry's products are cruelty free and vegan . The packaging Is also made of recycled materials. So the price makes sense since the products are ethically made and The proceeds go to three different charities
@@hafsaosman6844 but it would prevent to those who cannot afford expensive makeup where you can find it in drugstores. if harry and his team wanted to be more inclusive then the prices would have been lower
@@scorpioj3 Something which is of good quality will always be expensive. And besides , there are people who work for the company who deserve to be paid well and the company still need to profit from their products. They go through so alot in order to produce ethically made products of course they won't sell them at a cheaper price.
@@scorpioj3 idk. Isnt it better a product be 60$ with workers making living wage then drugstore products that are chucked out for 5$ with the workers making next to nothing. If this is specifically being marketed as "ethically made" maybe the price makes sense.
@@hafsaosman6844 yeah and he's like rich so I know of I'm buying Harry's brand it's like a luxury brand
Makeup companies: “look everyone we are making gender inclusive makeup! now even men can wear makeup!!”
Ancient Egyptians watching from beyond the grave: 🤨
Favorite comment
@@nuhaomar9542 true
I mean, even glam rockers watching from a couple decades back.
The fact that tgey think we need their little permission and a special little line with the exact same ingredients as the previous one but a higher price tag because it's "inclusive" lol
Makeup is such a broad and interesting topic.
I have absolutely no problem with people loving makeup, having fun, expressing themselves, and creating art. I have a huge problem with a society that makes people feel like they HAVE to wear makeup to be professional, as if it's another hygene step.
And then the misogyny of it all, women are shamed for wearing makeup and for not wearing it. It's a very damned if you do, damned if you don't situation.
Ok femcel
What a sad life you must have, lmao.
@@lightghost7524 what? They said the truth tho
@@byulharangforlife You are defending a femcel
As a note, too, depending on who you’re reading (see feminist writers like Nancy Fraser especially, she’s always a good read), the whole enlightenment shift was also part of a very bourgeois-centric phenomenon of characterizing « rationality » as fundamentally masculine and good, and « frivolity » as fundamentally feminine and bad, as a way to exclude women from politics and public life (particularly the French salons, which were hotbeds of political and cultural life revolving almost entirely around women, but were branded as shallow playgrounds associated with the old aristocracy that the bourgeoisie was displacing)
Agree. Also, identifying Enlightenment with democracy and liberty is more of a modern view on the movement, based on how some of its ideas influenced the American and French Revolutions. What was emphasized within the Enlightement was reason, but the political views of how reason could be implemented on government varied wildly between the different authors, from Locke or Rousseau's different perspectives on the social contract theory, to Voltaire's support and friendship with absolutist rulers like Frederick II of Prussia or Catherine II of Russia, because he considered a firm central government as the key to implement reforms. Enlightement paved the way to liberalism and bourgeois revolutions, but at its time also supported absolutism.
Can you recommend me something by Nancy Fraser? :)
I personally think too that the modern day’s strife with makeup “deceiving” people is more so, i guess, subconsciously rooted in Media using Make Up and Plastic Surgery as ways to create a “blemish free” look. Film and TV does it and most people dont know that most productions have their actors (male, female, and all those in and out of the binary) wear it, while most prominent societal figures get botox, collagen, non-surgical and surgical procedures for their faces and bodies.
There’s nothing wrong with makeup or plastic surgery imo, but what 20th/21st century media has done was add to the shame and just lack of transparency. If you’re not living in nor immersed in that world then what you see is what you think you’re getting.
Also in film and tv there’s also a lack of reality too in some cases with make up (specifically the waking up in bed with a fresh face (unless you were Tammy Faye Bakker lol or have tattooed makeup). I guess that’s with some celebrities too… mind you its none of our business, but some celebrities DO lie when asked if they’ve had work done. The stigma is real and I bet most of the people who slam makeup wouldn’t realize that even some fresh faced celebs or media personalities have gotten work done, even if minimal (Ariana Grande or Jennifer Aniston comes to mind).
Congrats on the new apartment! That’s so exciting!
What hell are the replys
@@thefaceflowers5577 yeah… the only thing you can do is report them, I try to do that to a bunch of them. It’s just weird spam.
nice entrapta pfp
@@pinkbunnyskyedoesthings7762 aww, thanks! :)
@@ImjustAn np my friend
it honestly is an exciting era the one we are starting in, people are starting to feel like using makeup, not matter their gender, clothes and stuff, i hope that in this new age it gets totally normalized by a years from now on. And its good to challengue and not just accept everything that comes to us as if it wasnt a marketing idea, this is why i love channels like yours
i was thinking this too. i wonder what people will look like 30 years from now given all the gender role deconstruction thats taking place today
This is such an optimistic comment about the society we are living in, and how it is changing as we speak. Reading it made me very happy
After having my sexuality questioned because I use skincare products, I don't feel like doing it anymore.
Yeah no. Stop thinking that what you see on social media is real life. Just because you see Harry Styles doing it doesn’t mean all the men are doing it too and no one criticizes it. People did this in the 70s/80s too, so no, it’s not a “new era”.
@@kaitlynzuniga in 30 years nothing is going to change. People did the exact same thing in the 70s???? And even more than now???
And there is no “gender deconstruction” happening. People are only reinforcing it. Creating more genders is not “deconstructing gender”.
"unproblematic people don't age" is just moralized beauty for the 21st century
right!!! it ignores all the surgery those people probably had (which is their choice but it should be put out there that it's not natural/realistic for ppl to look 20 at 65). plus it villainizes aging which we really don't need anymore of.
This was well researched and well done. Its important to investigate the ideas behind all the spending to change our looks. Empowerment is an advertisement buzz word to mask the manipulation behind the beauty industry.
As a teen girl my relationship with makeup was bumpy. My freshman (14 years old) to sophomore year (15 years old) I would not go to school without a full face of makeup, I didn't even care if I was late. I tried telling myself it wasn't because I felt ugly without it and it was just a form of creativity (even though I literally wore the same "look" everyday). However, that was FAR from the truth. I remember there was this day where I didn't wear single drop of makeup and I was constantly asked if I was sick. I conditioned everyone including myself to meet this standard of beauty everyday, when I didn't have a full face of makeup I felt ugly and to everyone else I look a little "off'. At the same time I was envy of all the girls who didn't wear or wore natural makeup because in my eyes I need more then them to even compare. Now as a freshman in college (18 years old) I am happy to say I feel confident without, with a little and with a full face of makeup. If I can give one tip to anyone starting makeup it is to love yourself without it first then dabble into the art.
same. i even wore it at home all the time. my skin got commented on other vice. i'm very comfortable in my naked skin now in my 20's. it get's better
I really understand the envy of girls who can go natural or wear little makeup - how do you get over that jealousy? I haven't gotten over that yet.
@@Elvirannn it's so scary to see the influence everyone else has on us but I am genuinely so glad to hear that you feel comfortable now
@@DanceCoheedDance Honestly, it took A LOT of time. I started off by stop using makeup I didn't feel was completely "necessary". For example, my eyebrows are naturally dark so I eliminated that part out of my makeup routine. However, I struggled with acne so I still used concealer. Another thing I did was take care of my skin, this helped a lot because I realized my biggest insecurity (my acne) was caused because of how much makeup I wore constantly. I realized I admired everyone's beauty except my own. I know it is much easier said than done and I would be lying if I said there is a quick fix but loving yourself is the ultimate goal. Till this day I still have acne and dark spots. My skin is far from perfect but I am okay with it because I know I take care of my skin and I am a teen so having perfect skin 27/4 is an unrealistic standard. Hope this helps, sending you much love
i remember when i was little and playing with my grandmas makeup that i found a few concealers and i was going to play with them too, my grandma came in the bathroom and said that those were my grandpas and she didn't know if he would be ok with me playing with them. i was totally shocked and bewildered that my grandpa would have makeup, and i sat in the bathroom and contemplated the whole discovery for a while. I decided that it would make sense that he would have makeup too to cover zits, i guess its cool that hes been knowing better than to be limited because of social norms. Just a cute little story thats all hehe
Whenever I wouldn’t wear makeup, my male co-workers would comment saying I don’t look as good (most of these men were IMO unattractive and in their 40s-60s and I was 16-19), and even my mum would comment stating I look sick or pale despite I’d state it is just my natural skin. It’s sad how the industry affects peoples perceptions
'hello, my beautiful doves' omgg mina is so comforting! i love u sm! 😭💔
Straight men can enjoy feminine things and it’s ass-backwards to think they shouldn’t unless they’re queer or gay. Aren’t we trying abolish the concept of masculinity, gender, and gay stereotypes??? I get wanting to see actual queer men in the mainstream but policing Harry’s gender presentation is just the exact opposite of what we should be doing.
Edit: this is just my two cents on the brief part at the beginning about people saying Harry Styles is queer baiting. I’m not particularly a fan of his, it just bothers me that gender nonconformity is being treated with this exclusivity when we’re supposed to be encouraging and normalizing it
@@mayarae6272 so true!!
absolutely!!! the treatment as if gender non-conformity is some sort of an exclusive club that once you're in, you're in forever is just Not The Vibe and pretty counter-productive, imo. instead of seeming interesting and encouraging to others, it ends up looking like some sort of a lifelong commitment that might sway people initially wanting to experiment away.
@@mayarae6272 but he is not only a "person" He is a huge celebrity, so his name, his face, his style, all of it is a brand in our capitalist celebrity-obsessed society.
There are marketing strategies to literally sell the brand, himself. Haven't you heard of pinkwashing? Q-baiting is a word created by LGBTI people to illustrate how marketing use us to sell, it's exactly the same for him. He is a brand, a star. Not only for playing ambiguous with his sexuality to attract everyone, and lgbti youth but he is also dressing up gender non conformably only in magazines or shows, aka the promotional stuff, but when does he do all of that in real life? He is selling on the back of LGBTI youth, but people are so celebrity obsessed that even the concerned ones don't even see a problem. But they aren't valid because they aren't educated AT all on the subject. They aren't activists, the ones that are fighting for our lives. It's sad.
Yes, because nonbinary people decided to uphold a strict idea of gender where only the most feminine people are women and the most masculine people are male.
Except you and the rest of society bully us for it
For most of my life, I've refused to wear makeup unless it's part of a costume, partly because I've always felt uncomfortable being viewed as highly "feminine" (which is also part of the reason I stopped wearing skirts), and partly because I was very firm in showing my "real" face and refusing to "correct" anything about it. I still very rarely wear makeup and would never do the whole "no makeup makeup" look, but I've started to consider using makeup the same way I use hair dye. As a bold decoration, not trying to convince anyone that I naturally look this way. No one's going to think I have naturally teal hair, no one's going to think I have naturally bright red lips and blue eyelids.
On gender inclusive marketing, I think it's a step. As long as it's not overcharging, it's good to not feel like a product isn't meant for you.
I really loved hearing you speak about body dysmorphia and makeup at the end. I had acne for 12 years, and only recently got to the point where my skin is clear and healthy. I had a big struggle with that because I only ever wanted to look at myself if I had makeup on. I hated how I looked when I wasn't wearing any and I never went out without it. This year, I started wearing less makeup and going out with no makeup at all, and it has been such a big help with improving my self image and my mental health in the long run. I still get occasional breakouts, but I can now see how it is not who I am, it's just a small spot on a beautiful face. I don't think I ever realized that I had a negative relationship with makeup for such a long time, so it's so important to me for these topics to be discussed more openly. Thank you!
I love when you talked about how you dont wear makeup in a "conventionally flattering way", and that you choose to wear makeup as a form of artistic expression. I do the same and it's interesting how people feel entitled to be disparaging. It's very revealing when men do this.
my mom didn’t allowed me to wear makeup often when all my friends were starting to use it daily when i was around 12 or 13. at the time i was mad, i was missing out and wanted to look like my friends. now at 18 i realise that she was trying to protect me from creating insecurities around my natural face and im grateful for that. i can go outside and not wear makeup and i dont feel insecure. im still learning how to use it now, for fun, but that pressure to always look a certain way, especially when you’re still in puberty and growing doesnt exist anymore!
I don’t feel that price is very inclusive, especially when the community it purports to serve are statistically less likely to be earning high salaries from ‘regular’ career paths. I’m all for representation, increased diversity, inclusivity etc… but these are nothing but superficial selling points without a real understanding of the implications of Intersectionality in practice.
Such an important point!!!
I completely agree! It's pretty disappointing.
Capitalist inclusivity doesn't include poor people nor the global south
This
Agreed! Also watching SimplyNailogical's video on his polishes... I doubt it's even worth that price if all of them like that.
Omg when you turn the camera I scream “no don’t show your window, crazy people is gonna figure out where you live and then they’re gonna follow you nooooooo”. I love your videos 💖💖💖
First off, love all of your content. Have become a huge fan.
This video is a gem 💎!
As a transgender woman, in the beginning half of my process I definitely felt the pressure to always “be on point”. Hair, nails and makeup done regularly… shaven legs, hyper feminine clothing etc.
As the years went on I realized that non of that changed the fact that I wasn’t a cisgender woman and it wouldn’t even change how “the opposition” would perceive me or respect me.
Now, I’m much much more relaxed in my beauty and grooming standards lol while I still love those rituals and routines from time to time, I no longer but this insane amount of pressure on myself.
With all that being said… this video resonated with me so much. Your videos are informative and fun and a breathe of fresh air tbh.
Congratulations on your new apartment! Looking forward to new content 😊
Girl, good for you! 💕 You deserve to feel comfortable.
thank you for your perspective on this!
@@honkhonk3192 thanks 🙏🏼 appreciate it ☺️
If we are liberating all women of imposing beauty and grooming standards, so be it for ALL WOMEN and FEMMES! I love shaving and be softy as a personal way of presentation for me and the way fabrics feels against my skins. You do you, all power girl! :)
As someone who had been a fan of kpop for the past 13 years its interesting for people still feeling like makeup on men feels new. It is cool its becoming more main stream in the western world since im already used to men having there makeup done up to the high heavens and be very experimental at times and men posing for makeup advertisements.
And how most 4th gen boygroup getting wilder with their makeup game like gems, sparkling makeup, gloss, eyeliner game, i forgot that sometimes most of the world still have that fragile stereotype about makeup
@@PutriHaki-k4f Right we are so normalized to it that it shocks us the outside world is still so fragile about it
And yet. Korea is still wildly misogynistic. Leading me to the point that nothing helps men.
I will say, the one thing that bothers me specifically about the makeup men wear in kpop is that it is often lighter than their skin tone, effectively whitewashing them irl. It's sad :/
@@Maialeen I think you mean misandrist
I love your nuance take on makeup. I don't appreciate when ppl entirely demonize or exalt makeup. Wearing makeup can be both empowering and damaging depending on one's relation with the medium. It's important that we check in with ourselves on how makeup is affecting us positively or negatively like you said.
I’m genuinely confused on how dresses, skirts and make up were labeled as “feminine” when men wore skirts and dresses and make up long ago in ancient times all over the world. Like Im curious to know what all of a sudden made that seen as a no no for men and yes for women to wear? Like I’d love a video on ancient fashion vs today and like wtf happened hahaha!
Karolina Zebrowska has several videos explaining all of that! I suggest taking a look through her channel bc her videos are really informative and interesting
@@pauwula Thank you!!!
not really All over the world tbh..
It’s fascinating how men and women have constantly been separated as two different beings, when they are both equally human. As described in the video, men did take part in excessive grooming and makeup in the past, until the Enlightenment period deemed it unacceptable. I think this video further proves that “being a man” has not always been about physical strength, unruly behavior, and boring clothing. In fact, when a man was dressed in these exciting clothes, he was viewed as someone worthy of respect and in a position of power.
Did you know there’s more than just men and woman out there?
It was one of the cutest moments when my boyfriend asked me for advice for skin care, because he doesn't know anything about it. So for Christmas he gets skin care basics with written instructions, but don't think I'll ever buy something of that bs gendered skin care for men. If the bottle happens to be pink so it'll be.
Right and men skin care has some awful fragrance and is full of alcohol 😒
Men's skincare makes me cringe so hard. Saw a 3in1 facewash in the bathroom which I share with my brothers 🤢 . A lot of "Women's" skincare is very much just gender neutral.
thank you mina for your comments on harry! as someone who loves harry, its refreshing to see an account with your platform say that he isn't doing anything wrong, it's the media that hypes him up, he's just doing what he wants
I can't explain how much I love your content! I love that you talk about issues that are socially important and that at the same time you manage to relate them to history and fashion
i completely agree - it’s so impressive !!
the thing about Harry that bothers me is that his genderless fashion really doesn’t carry beyond editorial shoots and stage costumes. I’ve yet to see a photo of Harry casually dressed in feminine clothes. Take someone like Jaden Smith, who’s really been doing the genderless fashion for years and looking great doing it
it's annoying, it's like they're dressing him for fetishization.
Another example of someone who truly embodies feminine clothing out of professional shoots is probably Yeonjun Choi (a Korean idol) who always wears quite androgynous clothing and recently bought skirts for himself to wear.
I wish femininity wasn't capitalized like they're doing w harry. It's annoying lol
I don't think he wants to get bullied outside and feel like shit when he gets home. He doesn't like to be seen and a man wearing a dress outside is not discreet.
@@onlyangel1845 well who should care about that ?? Gender clothing norms are shit and Harry or anyone should be able to wear stuff like that without ridicule which is another point that has to be made.
I love Jaden's fashion! But i think that's a little unfair to say. Why is there anything wrong with one's gender expression being different in daily life versus during a performance? For instance, I'm agender, and I would never go to the grocery store in anything else but trousers and a sweatshirt, but if there's a party or something special i might wear a glamorous dress (or a three-piece-suit). Maybe he's more comfortable expressing his femimine side when he's empowered on stage or doing a photoshoot, and less when paparazzi are invading his daily life. Even if what you imply is that feminity is a costume to him, what's wrong with a bit of drag?
Actually it's interesting because Lil Nas X recently tweeted something like "if i want to dress like an anime girl on stage and not in my daily life that's my business"
@@nongshimrizzforce omg yes yeonjunnnnn ending that white man
I go to a private school for design in media and marketing and this reminded me of a professor who point blank told a student to take new pictures for a campain for something where the taget audience was elders as it "didn't make sense" for her to have a black family as the face of the campain. To be fair he asked her to explain her choice and she said she didn't think anything of it. He even said that he was glad to hear that but still said that she should change the pictures. It was very clear in the ways that he was talking about it, that he knew it was bullyshit on a human level and he even said that personally he found it sad but it's a reality of marketing. ngl that is a hard pill to swallow lol. Since then I've heard numerous times that unless it "makes sense", "conveys a message" or "is part of image branding" you are not to use POC, body inclusive or queer/gender presentation in images as this would make it "less emotional" for Boomers and older ages/conservative people. At the other end of the spectrum the idea that you can sell anything to Gen Z and younger if you slap a rainbow flag and a vegan sticker on it gets pushed out too (overly dramatic speaking oc, but there is studies upon studies on how to "trick" Gen Z into the idea of authenticity and making your brand apear smaller and more indie then it is) . It's really still seen as a default to be white, straight and thin, thats the blank slate that you only add on to if needed - anything else is a strategic marketing device. That doesn't mean that the companies who use it lie, though, they can hold and honour these values for real, but it remains a marketing device to choose to show them. Absolutly everything in marketing is done with intention and for a creepily defined target audience, sometimes down to imaginative, fully fleshed out personas, like a character in a TV show, that would be the "perfect customer" for the product/brand/company you create for. Nothing is just random in marketing, we basically are trained to takle any aspect of our work through the lense of being able to explain every detail and why it was chosen. The idea of "everyone is the same" is weirdly opposite of how marketing works... I think that it is soooooo needed to have classes on media competence, as media is highly influencial and SO intentional at that... in many more ways then what you can comprehend or see sometimes... there is a reason like half of our classes are psychology based.
i'm super happy for those of y'all who get to enjoy this era in full bloom, but unfortunately, for some of us, it will take us forever to get to where you guys are now.
if a guy here wears makeup (even if we're talking something minimal), he'll get beaten up. i hope things get better for us
remembering the time before high school when i had that exhaustive argument with my best friend where she insisted that i had to wear makeup now that we were going to be high school girls. honestly more than anything im just too lazy to add that extra step to my morning routine but her insistence really made me upset that i had to try so hard convincing someone that i didn't have a problem with my bare face. i deliberately lost contact with her after graduating because i got so tired of stupid fights like that.
I totally agree with the narrative of the no-makeup makeup look being incredibly harmful bc it represents a desire for perfection much worse than those wearing a full face of makeup. The media and companies literally say "your face has to be perfect and if you're wearing a lot of makeup you're just trying to cover up" all that while promoting the campaigns with photoshoped went-through-a-procedure models which just makes the idealization of perfection even more unrealistic.
as a minimalist, i really had to unpack my need to say that. my new habit is saying natural, ethereal or subtle makeup & my relationship with it is a lot calmer now lol
I don't really agree. I can see how marketing can be problematic in this area, but I don't think all "no makeup" trends are harmful. For me, I suffered with moderate acne for almost 20 years and had to use heavy makeup to cover it so that I had the confidence to leave the house without being stared at for my acne. Now that I have clear skin it actually feels liberating to be able to just wear a little makeup and enjoy my skin and all the hard work I put into getting it clear.
That's how I feel everytime I see a Glossier advertisement tbh
@@DimaRakesah I'm not saying all "no makeup" are bad, myself I haven't worn a full face of makeup in my life. I'm saying the marketing of "you have to be perfect even without makeup" is a problem bc then people who used makeup to hide their insecurities are now being targeted by this and the fact that you felt like you needed to have clear skin to wear less makeup it's exactly what I'm criticizing here. Everyone should be good to wear whatever they want, but it's not really just a trend, its a way of making people feel more insecure and further away from a perfection that, obviously, doesn't exists naturally for everyone.
@@Lunessy Its all marketing they can say good or bad of all the options "natural makeup reveal your true beauty" or "natural makeup is harfmull because idealize perfection" or "you can use a full mask of makeup because its art expression" or "hide your face behind makeup create unrealistic expectation of what you look like".
To be honest is the first time in my life I saw anyone critize natural makeup, I think they realize they can sell more if people wear tons of everything in their face.
I personally experienced what you talk about with no makeup makeup causing dismorphia, it's true! I used to think I was so fortunate that people would not realize I was wearing makeup and tell me I was so pretty. But I had so much TERROR at the thought of people seeing me without makeup because I didn't look 'naturally beautiful' anymore. Like, it wasn't my real face and I didn't want people to see me without my 'real' face. It wasn't until my early 40's that I was more ok with not wearing makeup in front of some people. I still have to work at it, cause I feel a bit of panic still.
I just wanna say… I looooove your eyebrows, Mina. I always thought they suited you so well. Your makeup in general really, I always thought it looks amazing
YESSS to you rocking your style of eyebrows because YOU like it (and not because it's trendy) and absolutely rocking it. This is what we need more of. Celebrating truly individualistic style
As it happens, once I- a woman- realized how much more cost effective and useful men’s razors are, I completely stopped buying the ones specifically marketed towards women.
I love makeup and I love that it can be inclusive for all genders/races/people etc. it gives me confidence when I wear it and it makes me feel good and glam - especially when I’ve been having a bad day or I need an extra boost. But I wear it for me - I really hate it when people tell me they don’t like makeup or they don’t need it or (usually straight me) say they prefer women without makeup. The ‘no-makeup’ look is fine generally except too many people think it is literally no makeup as opposed to ‘natural looking’ makeup and does help to perpetuate bias against makeup. A cis man said to me recently ‘I prefer women who are naturally pretty without makeup’ and my eyes rolled back into my head so fast!
Love your videos Mina! Xx
I just have to say I really feel that eye roll! When a man says "I prefer women who do this" with that expectation that women should change to meet his preferences it's really demeaning. Your preferences don't dictate how other people should style themselves. I also feel like in regards to makeup it comes with an inherent message of "I am entitled to a naturally beautiful woman" as if women have any say in if they were born pretty enough for you? Like we should somehow be able to change how naturally beautiful we are without using makeup? It's just so cringe.
@@DimaRakesah that’s it exactly! When people say to me they don’t like makeup I say that’s fine, so don’t wear it. You can’t dictate to me what I do. A prospective romantic partner telling me not to wear makeup is going to put me off more than anything.
Makeup can't be inclusive of anything because it does not have a consciousness. People can be inclusive of guys wearing makeup, but the vast majority are not.
@@DimaRakesah Do you also eye roll when women state their preferences?
you should start an asmr channel where you just simply talk. Bc your voice is so soothing i can't fathom
The historical pattern I see is as follows:
-Men like something.
-Women start to like it.
-Men start to hate it because women like it.
-Women then *FULLY* embrace it because we are Trolls 😂
-Capatalism takes advantage of the feminine embrace, leading women to start resenting it a bit.
Thats an interesting thought. Care to give more examples??
I stopped wearing make-up 4 years ago, (for health reasons) and it's just now that I feel great looking in the mirror. I was so used to seeing myself all made-up, and I think it is really important to accept yourself for who you are. Love the idea of gender neutral make-up lines, it'a about time, and I hope the fashion industry will expand on it too!
I have allergies to phameldayhydes and ameldahydes which is in alot of makeup and purfumes. I cant wear it at all. So I have no idea what I look like with makeup.
Related to the sponsorship: I was so delighted and surprised to see a Scentbird sponsorship😭 I haven’t seen many, but it’s a brand I really love using. I don’t mean to give them free marketing or whatever lol, but I seriously love them. For me it made a variety of quality scents accessible for someone who can’t afford to buy full bottles of everything. I only recently found this channel and I just keep falling more in love with your energy and authenticity.
Congratulations on the exposed brick wall, Mina! I know environment changes feed my creativity and enthusiasm.
Your poor comment has too many bots in the replies
I love your videos. I simply adore listening to you, looking at you. It’s always so amazing.
My comment on the part about “no-makeup makeup”.
I literally have been wearing this kind of makeup for a year now and it makes me feel bad every time I take it off. Why?
Because people think I DON’T WEAR IT. So I am scared to show them what my “real face” looks like.
I’m currently going through a challenge to wear less and less makeup everyday because I want to be comfortable in my body. Not only under a mask of foundation, concealer and powder.
And fingers crossed for the beauty and makeup world to realise there are people with different skin colours than white. And that there are more people wearing makeup than just women.
You should do a video on the history of color in fashion. How it started, how it’s made, and how it relates to status.
this vid is an example of why I love and respect your commentary on various issues. proof that we can be unapologetically opinionated while still being nuanced and appreciating the context of certain phenomena. i'm also fascinated by the changing significance of lipstick throughout the ages: its symbolism and representation of such opposing sentiments, and the whole 'underground' makeup industry which is SO FASCINATING and i need a movie just about that now
I don’t use cosmetics because I don’t want to put the time into learning it or spend money on it. I also dislike the sensation of stuff on my skin or nails. When I was a kid I would paint my nails then remove it almost immediately because I didn’t like how it felt. Face paint was fun for a minute until it dried and then It was uncomfortable. Personally it’s just never felt worth what feels like a hassle to me, but I like seeing it as self-expression on other people. Anyone wearing makeup has spent more time than I do on their appearance and I can appreciate that they put in the effort.
OMG I LOVED THIS SO MUCH. such a great history of make up and the sociopolitical and moral implications thru history! I most loved what you said at the end about having no make up days. As an extremely self conscious teen who would cry when her bangs went the wrong way in high school I devoured beauty politics and it saved my life. I now look at how I “perform” gender and if what I am putting on myself is actually how I want to portray myself or how I was socialized to look as a female bodied person in society. I went thru years of “not caring what I looked like” in order to really know WHAT DO I ACTUALLY LOOK LIKE?! Stopped heat treating my hair stopped dying it stopped cutting it. Stopped putting make up, on stopped shaving. All of it! And it was freeing. My mom was concerned that I “”let myself go” but I had the words of my recently deceased dad in my head telling me how beautiful I was when I didn’t cover my face with my bangs. (I would cry if my forehead looked “wrong”) since then I experiment with my hair for myself and shave regularly because I like touching my own legs and not for anyone else lol I do wish freedom to others from the chokehold beauty can have on us. I try to extend body neutrality to my face when I say “my body is the lease interesting thing about me” cuz it literally doesn’t fucking matter. We’re all gonna die anyway. Dye your hair pink and grow out your pit hair if you want. 😘
Thank you for coming to my Ted talk.
Your videos make my day so much better Mina Tysm!
i absolutely adore your channel. the way you craft every video in relation to fashion and somehow trace each topic to a social issue over time is fascinating- a true history lesson. thank you for your presence on youtube, and i can't wait to see the next video!!
My issue with Harry being in the “spotlight” with the movement for gender inclusivity in fashion and makeup is that more often than not cisgender white people do not go any further than breaking these boundaries for people that look like them, especially when they’re rich. What actions are you taking to go even further for poor people, nonbinary and trans people, queer people of color, and the combinations of these? It’s the same issue I have with cis white women co-opting the space for feminism and only focusing on themselves and choice feminism rather than pushing for intersectional feminism. Is it their fault that they’re in this spotlight? Not necessarily. The media and society will always go for someone who fits typical beauty standards. But what are they doing to ensure the spotlight is also focused on the people whose voices need to be amplified?
Harry has shown his support for the lgbt community & black community by holding up flags given to him at concerts. I hope he does more action than symbolism
@Leandro Martinez I can agree with that to an extent because I think it’s just at the point of dismantling toxic masculinity at a very basic level. And I think that we as a society accept the basic level too often. So for me, I’d have to see him or anyone else in his position as a cis white man go beyond that.
@@thatlilgal I agree! Symbolism is great of course but for someone to be the face of a movement I need to see much more that that.
@@thatlilgal I agree that symbolism is important and harry doing that at concerts is a way to open up these conversations but simply holding a flag up at his concert doesnt actually do very much for these communities. There are better and more effective ways to support these communitiies which would be veerrryyy easy for a millionaire
I disagree with this - it’s no one’s responsibility to be an activist just because they’re in the spotlight. Ppl should be allowed to focus on just one aspect of a topic or movement that effects them or moves them without pressure that they aren’t doing enough.
If a celeb just wants to speak out regarding wearing makeup or a woman regarding one aspect of feminism and that’s it then that’s fine.
Social media has given to many ppl the feeling that they are owed social activism from anyone with a following regardless of whether that person wants to take on such a heavy role or if they’re emotionally, intellectually equips to do so.
Your personal style is so unique and beautiful. People forget that no one asked for their opinions and their small minds don’t understand artistic expression.
since the age of 9 i have worn make up almost every day to the point where i have nightmares of going outside with out make up, my bf only saw me with out make up 2 years into the relationship, i apologised for this but hes really understanding and hypes me up, i have been diagnosed with bdd and eds, over all i wish i never wore make up, even after accutane i still cant go outside with out it, i genuinely feel trapped
You’re so right when you saying using makeup with the idea of wearing “another face” can be so insidious. As a kid I used to LOVE putting on my mom’s red lipstick when we went out to dinner just because it made me feel fancy and that was fun! But as I got older, I noticed how my mom saw her makeup as her other, “correct” face. She has very fair skin and blonde lashes and she says I’m lucky I don’t have to wear makeup since I have dark hair. I always say “you don’t have to wear makeup either,” but she always rationalizes that since her eyelashes are blonde and she has fair skin, she has to wear mascara because she’d look too weird without it. She couldn’t see her actual face as a face worthy of looking at, the features now too unconventional for her after years of hiding them away. I stopped wearing makeup because I was too afraid of starting to see myself like that.
(Side note, if this is how a privileged white woman felt about a single feature on her face, I can only imagine the hurt that using makeup as a second face can inflict upon BIPOC and folks that have other features not considered “conventionally attractive” in our society)
The last part about wearing makeup for artistic expression and not for insecurity hits me. I am a person who never wore make-ups because I do not feel the need to hide my natural face. I had prejudice against make-ups or people who does make-ups daily. Now I feel being shown another way to use these products to express one's identity in a different way. I still have a long way to go on this road of learning about these things, this is something new and exciting for me. Thank you for the videos as always!
On the alternative side of the transgender spectrum, an AFAB nonbinary person who uses he/him pronouns, I would love to experiment with makeup but my fear is to immediately be read as Woman as soon as someone sees my feminine features highlighted in my favorite pastel colors. It’s really difficult to be read as masculine for me already without an added layer to it. But men’s fashion is so boring and I hate it DX No one wins with strict gender roles, but especially queer people.
This portrays my feelings on the subject very well :) Another afab enby here. I like "feminine" clothing and stuff, but hate the notion of people immediately seeing me as a woman if I wear it...
That is so true, god I hate that. My heart goes out to you!
Is there any way you can give your pronouns to people without them needing to ask? like, I once saw they/them earrings, maybe there's also a version with he/him if that's something you'd be into? I know that many genderfluid people like to use bracelets but I guess most people won't notice those right away in surface level interactions.
Oh I feel you! I'm AMAB nonbinary and through my transition ended up passing as female all the time. Thing is, now to "look" nonbinary, I have to go for that bland AFAB nb look, short hair, no makeup and so on. And that's so boring! Can I just express both my femininity and my masculinity as I want and still be viewed as authentic? Ugh.
@@rikaniebangbang Yes! This also! If any article of clothing is ever labeled "unisex" or otherwise non-gendered, they are usually bound to be a bland colorless not form-fitting t-shirt or something... I want colors and pizzazz! :'D Although I guess if I combine enough layers of both "feminine" and "masculine" clothes... Hmm :D If I were more into design and clothing manufacturing, I'd love to have a clothing store that has all kinds of styles, casual, suits, dresses, anything, just that all items have two or three options on the preferred body type. Like, it's the same piece of clothing, just cut to fit a more masculine or feminine body? :) And then you could choose according to your preferences :D
This is exactly why my fashion has started skewing towards the 60s/70s mens wear aka the Peacock Revolution. Its “masculine” but fun!
I was talking about this very subject recently! There is a lot of discourse about makeup being for the male gaze, internalized or not. While I do think makeup can have broader societal effects, I think the best individuals can do is deep dive into why we wish to wear makeup. Personally my relationship is much better than when I was younger. I don’t feel obligated to wear it, and quite often don’t. But when I do it feels like self care, it’s a really intimate experience. Spending time with myself, looking myself in the eye, and touching my face. Plus, it’s just fun to paint your face!
I'm incredibly skeptical of consumerism-as-activism, especially with questions of climate change, plastic waste, etc looming over our heads, but trans and gender non-conforming people absolutely deserve to be welcomed in all areas of daily life, and it's hard not to cheer for small cultural shifts making that more possible. I won't be buying anything from Pleasing--not my style and not my price point--but I appreciate that the brand is making an effort to source its products ethically and market them inclusively, even if these practices are all ultimately dictated by capitalism and the profit motive (not accusing Harry or anyone else on the brand of being deliberately cynical or tokenistic, just that it's a company manufacturing luxury beauty products, not a social justice organization.) I know we're all embedded in capitalist realism and makeup is fun and commercialism affects and is affected by culture so it's complex, but yeah, I do think it's important to hold a line there. I really appreciated how much historical and cultural context you provided in this video, and how it used a celebrity news moment to actually dig into the history of makeup and the makeup industry, super fun and informative! Thanks for your hard work!
Honestly the having to give yourself a pep talk before going in to buy makeup is such a mood... I've been wearing it for years and still try to be in and out as quick as possible.
It's all capitalism imo. Make-up and clothes have always been gender inclusive. Isn't that the whole point of clothes being gender neutral
It's the marketing which made it gender orientated. Now they have pivoted the other way, where they go out of their way to market stuff as for boys too and gender inclusive, which defeats the original point anyways.
I generally agree, but I will say that clothes to some degree are not “gender inclusive”. As a large trans person, I want to wear “men’s” clothes, but I can’t. Even in big and tall sections, nothing fits my hips. The ONLY option are either “women’s” clothes which don’t come in the cuts that I want, OR a very small handful of stores that specifically make these cuts for people with hips (which is most often women). Obviously that’s a body thing more than a gender thing (I’m not a woman!) but on a structural level it ends up being about gender-I have two choices, pants marketed towards women or pants marketed without gender.
this!!!!
@@Megan-hu5is Is the issue that its not marketed towards you, or that you can’t find the product you are looking for?
To me- this is still about capitalism. It sounds like you are looking for a very specific cut and style of pants that most major retailers wouldn’t find profitable to produce unless it was a part of the trend cycle. You’ll have to do what anyone does who wants a particular style of clothing to fit their unique body type- which is either create your own clothing or tailor your clothing.
It’s not fair, but capitalism isn’t meant to be fair. It’s meant to respond to market demand and create a profit.
@@ariesmry Huh? I didn’t say it wasn’t about capitalism. I said that, even if clothing isn’t inherently gendered, societal structures limit clothes to certain types of bodies based on assumptions about gender, which ends up reinforcing narrow understandings of gender.
yes
All the red in this video is very visually pleasing. The brick, your hair, your makeup, and your sweater. Chef's kiss.
I'm gender fluid and for a long time the idea of wearing makeup made me really uncomfortable because in current culture and the culture I grew up in makeup has been almost unanimously associated with womanhood and femininity. It's been really hard trying to separate myself from binary ideas of fashion and to use makeup in an affirming way rather than seeing it as something that I used to hide my identity and blend in. Realizing makeup and fashion can be for anyone and that my identity is still real no matter how I appear has been revolutionizing. So, no matter how you identify, go wear that shade of lipstick you like, put on that eyeshadow, whatever makes you feel beautiful. Or don't. That's the beauty of it.
on makeup inducing facial and body dysmorphia- SO SO SO TOTALLY AGREE and not enough people talk about this!!! False lashes personally give me facial dysmorphia and when i got into the habit of wearing them (bc its whats popular) i started to feel really ugly and inhuman looking without them. I think more people should reflect on how wearing a full face every day adds to the delusion of what you *think* your face should look like/how it should look to be perceived as attractive.
Why is it that we always mention prince and David Bowie, but not Dennis Rodman who is my opinion is a much better example of someone actually breaking down gender stereotypes with clothes. Dennis was part of the most ‘masculine’ for of entertainment: sports. He honestly deserves more credit than anyone in my opinion
I love how you brought up the trend of "natural makeup" and how one can become kind of dependent on makeup. I just recently started getting a little more into makeup, before I would only wear a tinted lip balm, maybe mascara, and eyeliner if I was bored and had time to try to get it right. I literally just started wearing a bit of concealer under my eyes like last week because of the no-makeup makeup look videos i would constantly see on tik tok, and I catch myself being slightly disappointed when I look in the mirror after I take it off and get kinda upset that I actually look like that. I already am becoming kind of dependent on it every time i go out and i don't like it, so i think I'm already going to have to start wearing it less often in order to keep my self-esteem intact, even though I've actually come to really like the process of doing my makeup, even though its a pretty basic routine lol
I definitely think that this idea that companies should embrace the gender spectrum rather than just plain gender neutrality is a compelling idea. Like, I feel like the move towards gender neutral marketing, be that in beauty or skin products or even in decour and toys, usually just means making products any color that's not pink. And as someone who loves pink, that's some bs. So I prefer the idea that products can be any color they want, have any aesthetic they want, but can be marketing to just about anyone. I am also in favor of having products that do have a gender neutral color palette as some kind of middleground between masculine and feminine aesthetics.
This video (like so many others of yours) raises some paratextual and almost philosophical questions about e.g. how has the image of the """""ideal woman"""" evolved in the history of feminism as well as its opponents? how has beauty as a concept influenced, informed and shaped said movements? how does the relationship between the market and the consumers shape a contemporary idea and standard of what beauty is? how much of this idea is controlled by market standards and how much is shaped by cultural resets coming from "below"? I think it'd be amazing seeing you do a collab with someone like Philosophy Tube or Contra Points and explore similar questions and their implications together. LOVE YOUUUUU xoxo
Great video! I would like to add that men wearing and buying makeup and cosmetics doesn't straightly (no punch intended) translate into bending the strict separation of gender binary. Korea is a great example: is the capital of the world for men' make up and skin care, and is socially aceptable (and even expected) for men to use bb creams, brow pencils and concealer in public an take really good care of their skin at home; yet that doesn't make the gender roles in society any looser.
I have natural dark circles and for a photoshoot i put on concealer and I distinctly remember the feeling of wiping under my eyes and the jarring feeling i felt. It definitely made me more hesitant about makeup in general and i couldn’t imagine if it was something that i felt “i had” to do to move through the world; so yeah that last bit about makeup causing dysmorphia or negative feelings is so real.
I can't thank you for all your research. This is so insightful and I love to be reminded that all these things are part of our 'time-mind' (it's a direct translation of the dutch version 'tijdsgeest', I don't know how to translate this to English)
Zeitgeist, borrowed from the German equivalent
@@liamquirk8001 Thank you! I google translated it, but zeitgeist just didn't felt right.. Glad to hear google translate didn't trick me (:
I loved this video and especially the outro so much! As someone who got into the cosplay community as my gateway into the makeup world at a really pivotal moment in my life (the transition from middle school to high school), I think the concept of feeling comfortable without makeup is really hard for me, and I've been trying to make a point to make myself more comfortable in my own skin this year, despite my many falls backs.
Another interesting thing that I often don't feel like gets pointed out about the artistic expression side of makeup or makeup, in general, is the idea that people act dumbfounded when anyone changes the way that they look, and I grew up in the emo scene so I was constantly dying my hair but wore minimal makeup. Whenever I started to wear more makeup because I was starting to find an artistic way to express myself, people took notice and often belittled me for it which can really set back not only the way you want to express yourself but also yourself behind the makeup.
I started rambling at some point in there, but I'd just like to say again I really enjoyed this video!
20:57
Thisss, being a femenine trans man sucks, it's so hard to sacrifice my chance of passing as a cis man in order to get something as simple as an eyeshadow palette. I admit that I have shoplifted as a teenager just so I could skip people seeing me buying makup
My easy finger wave method is a wet set.
I use crocodile clips, twice as many as the number of waves you want.
With wet hair I clip my hair, pushing it towards my hairline with the first clip (closest to my part)
The next clip i push the hair away from the hairline.
Repeat until i have the amount of waves held in place as i want.
When my hair is 100% dry, not even a hint of dampness i unclip for loose fingerwaves.
Hairspraying before unclipping makes a medium hold, and adding strong hold gel makes a strong hold with a wet look a la josephine baker.
My hair holds a curl well, so for me it stays until i wash my hair next, or i brush it out for soft 50s waves.
Good luck!
I love vintage hair styles, so I try to master hair looks.
Ive found anything people wore day to day can be done in 10 minutes once you master the technique!
The whole businesses being gender inclusive is so confusing. It’s like “be a neutral color, don’t cater too much to this gender, be gray, basically. Don’t put different skin tones in your ads because youre just fishing for more consumers.”
What?
My brands main color is hot pink. I sell VERY sparkly and glamorous jewelry and ingredient thoughtful cosmetics that are also pink. But my brand isn’t made for just women. It’s made for people who like cute, sparkly things and want soft hands and lips.
That’s all. That should be enough.
I don't really see what you're confused by. If you want your brand to be pink and sparkly and girly then go for it. People who like that will enjoy your brand. Other brands go for a different style that is more gender neutral cause that's what some people like. To each their own.
@@DimaRakesah you right, you right.
yes but im sure your marketing doesnt have "for women/girls" splashed all over it like things that are pink usually do. its the specifically marketing to a gender that people are commenting on
It should be, but that's not how it is right now. Binary gender roles have been so ingrained in people, that some don't even consider a product that doesn't seem to be "for them". So while a person who has realized they like pink sparkly stuff and it has nothing to do with their gender will love buying these things, a traditional manly man type guy won't because it is feminine coded. Gender neutral marketing can be a way of showing people makeup can be for them too, without triggering all their "not for me" feelings. It sure is the most capitalist approach possible but I'm pretty sure "makeup for men" and "makeup for people who like pink and sparkles and everything feminine" has very different customers.
@isychia yeah funnily enough in earlier times the pink blue dynamic used to favor pink for boys and blue for girls just goes to show how arbitrary it all is. Colors are for everyone!
Also please post a link lol I want sparkly cute pink cosmetics
About what you said on starting to not wear any make up at all some days, i think it’s something everyone should do. Since i’ve been 14/15 i’ve worn make up everyday to school to try to cover up my acne, which was still very evident. I prioritised conforming to this beauty standard of un flawed skin, by pressuring myself into learning how to do my make up. Even with masks, last year I used to wear a full face of make up which looked actually kinda bad after i took of my mask. This year I decided I would go to school without doing anything other than my skincare, even though I still have acne scars and some pimples here and there. It’s very much liberating to not care that much anymore even though i’m still very insicure about my skin. Also being unconventionally attractive has not helped but it’s a slow process to love and accept yourself. I recommend everyone to try this, also because it made me love make up more and be more creative with it.
Tbh as a person who used to care a lot about looking good and wear a lot of makeup, i just wish our society just stopped caring about looking good. I don't even want any artistic expression done with my body. It's just my body.
Mina! I love your vintage make up look SO much. I love that you’re embracing make up as an “art.” So beautiful! Love all of your vids 💗
I definitely think there’s a great benefit to having spaces where non-gender-conforming and queer people (and especially straight men) can walk into without feeling judged. The internet has already made it easier to access cosmetic products without physical barriers, but there’s still something refreshing and invaluable about the experience of walking into a cosmetic store. It indicates this isn’t something that has to be hidden, and people will accept and celebrate your interests. I still get terrified going into Sephora and I’m a cis woman, so I can’t imagine what that feels like for anyone who doesn’t fit comfortably into the gender binary, or even just being a straight man who wants to experiment. People often talk about women’s fears in male spaces-which is very important, do not get me wrong-but I’m sure men and queer people also feel a sense of discomfort at engaging in female-occupied interests, which has been one of the greatest hurdles to getting men into these activities. Having more spaces where people feel safe-or just not gawked at-would be a great step forward (without the prices being absurdly inflated ofc).
21:57 yes! this was (is?) definitely me. i have never liked wearing much makeup, but i ALWAYS wore some makeup, and, if i didn't, i felt ugly. one of the only good things that has happened to me during this pandemic is that i'm now so much more comfortable not wearing any makeup at all.
Me, a woman, watching this video after I shaved with my ugly grey razor which belonged to the "men" section 👀
I loved this video. The work you put on research and on the way you deliver the information is incredible. It was super interesting, I learned a lot, thank you!
I buy women's products all the time, without complaining. What is my secret?
Thank you to Scentbird for partnering with me on this video! Click Click here sbird.co/3o2Dx6z and use my code MINALE to get 30% OFF your first month at Scentbird. What’s your favorite fragrance? Comment below!
To be honest, I do wear makeup in part to deal with insecurities about my appearance-- but I don't think that's terrible. I will deal with my issues on my own time, not in public and at the demand of strangers who feel entitled to see me without eyeliner. Thanks for posting yet another well-researched, well-written video, Mina! Your content never fails to impress and educate me.
As a woman who doesn't wear makeup (for personal and ethical reasons) I still get asked questions about it and treated as a total weirdo. Told that I should wear it look more "representative", that "all other women wear it so why don't you?"... I always have an urge to reply with "if all other women jumped off a cliff..." especially when the questions are coming from older people lol. Play a little uno reverse card on them.
It's interesting to note that men have been more hostile to me and trying to push me to wear makeup "just because", and also much more likely to point it out as a good thing on the rare few occasions I have worn it (which to be fair was twice in my life so not a huge sample size), whereas women have been more... idk, trying to advise me because they know I'd immediately be treated better. Some women even told me I was so brave for not wearing it, that they themselves couldn't leave their house without a face full because of how insecure the industry and other people have made them feel.
So yeah, I'd love it if it wasn't only normalized for men to wear makeup but for women not to. I'm happy with how my bare face looks and that's not a bad thing!
would u ever consider making a reading list of nonfiction fashion/jewelry/cosmetics related reading? I love the informativeness of your videos !!!!!!!!! obsessed w u appreciate u xox
thank you so much for talking about gender marketing! I’d love to hear more about gender marketing in the fashion world
A good way to start with getting the hang of finger waves is to curl you hair a set the curls all in the same direction.
Think of it like a roller set, curl a piece of hair going downwards, and pin it with a styling clip until it’s cool, repeat over entire head.
Once all the hair is set and cool, you take out the clips, and comb out the curls until they form waves.
Now to get actual finger waves requires an additional combing and setting method, but the curls are a good place to start.
So I've never been very interested in the history of fashion or makeup or style. .. yet for some reason I'm not bingewatching your videos. I had no idea it was so interesting!
I am 44. I stopped wearing foundation maybe 4 years ago. My skins has improved so much. Acne prone large pores and oily skin. As I got older the foundation wasn't sitting right on my skin. At 38 I started to let it go. I went to Ulta once and the store I went to treated me like an alien. Gave me over to a 65 year old women that doesn't wear makeup, to help me. I am now letting my hair go grey and enjoying lipstick for the first time ever. My skin has never been more healthy! I also use an oil blend I makeup for my face and only wash with water.
I’ve never worn a lot of makeup. Just eyeshadow to fill in my eyebrows and make my eyes look darker but I’ve definitely noticed a shift in how I view myself without it and how I feel different or lost with out it..
for my freshman year of college, i decided to try and go the whole year without wearing makeup bc i realized i had gotten so used to the way i looked with makeup that i thought i looked ugly without it. it totally changed the way i see myself-in fact now, several years later, i still think i look better without makeup than with it!
It’s called freedom of expression!!! Both women and men have the right to wear makeup and express themselves however they want!!!!!
Such a lovely video! I’m doing my graduation project on self care products and genderstereotypes (these self care products include makeup). And I love that there are brands making inclusive makeup, but at the other hand, usually the packaging is very bland and minimalistic. I personally would say that one is not stimulated enough to express their gender through the fun makeup products they use if they all have the same packaging. Because people choose makeup and other products mostly on the packaging, and not being able to express yourself through these packages, leaves a big gap of genderexploration to be desired, at least in my opinion :)
"Let's start discussing capitalism after this commercial break" might be the funniest thing I've seen in a while.