How To Improve Google Ads Quality Score for Cheaper Clicks

Want my agency to run your Google ads for you? Go here: heathmedia.co....
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[@BenHeathGoogleAds]

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-qualityscore0724-gadfy

[@KeywordResearchSimplified]

*I didn’t realize how much impact the Quality Score has on lowering CPC. Definitely going to try out these tips to optimize my ads!*

[@RyanM-gc4og]

Some great tips. I’ve seen pages organically ranking top 3 for a keyword, get a low quality score for that same keyword in ads. Haha. Also with good speed scores, clear ctas, and great writing scores. And where that same page will get a much higher quality score for slightly different variation of that keyword, that is pretty much the same exact thing. :)

[@TechnicalIndiaA1]

Looked good video. Their webpage development might be better than their Google ads management

[@hauntingtales]

what about carpet cleaning industry make different landing page for carpet and uphol services??

[@SummerTaylor-v6q]

It was very informative

[@AstridCox-o6s]

Thank you very much.

[@G.O.A.TM10]

Thank you bro

[@RobinKyle-w6w]

Very interesting

[@JohnMatthews-y3n]

Thank you for creating the video - likes Unequivocally !!!!

[@AngieWalker-o9w]

Informative.

[@Om-gg5tk]

Great video Ben! Please please put more google ads content on google this channel regularly, I worked greatly appreciate it 🙏

[@BenHeathGoogleAds]

That's the plan :)

[@afsana2595]

Great video Ben! Thanks

[@BenHeathGoogleAds]

Glad you liked it :)

[@TravelBusiness4U]

I am running a ads for travel agency in UK but some days we get good results and few days we are not getting good results and Can you please let me know

[@BenHeathGoogleAds]

That's completely to be expected, I would expand the time frame you use to assess performance.

[@alexanderwiryawan]

should we follow google recomendations on optimize our campaign?

[@BenHeathGoogleAds]

Most of the time yes, but you do need to be careful with some of them.

[@kregtaylor]

Id have GREAT quality scores if google brought back broad match modifiers. Phrase and exact are absolute shit now.

[@Marketingfastlanes]

Wwow 😮

[@LindaAtkins-o5r]

Thank you very much.

[@samelleselman]

Informative.