Thank you for the love, everyone! you're the best 🥰 We're very happy to read all your comments and see the different takeaways you guys have. If you have any further questions about this production or anything else feel free to ask :)
My take away is - I think a simpleton like myself has the potential of creating better movie clips.... by being creative and ingenious.... using lighting.... clips and music from artlist. The more I listen to these clips the more I pick up gold nuggets. Thank you Artlist for taking the time out to educate me
My take away was that I realized how the wet floors and fog change the entire scene quality, and the safety you guys are used to shoot the car drift part, and mostly the liquid texture effects you guys made with a large glass water tank were really awesome! , thanks a ton for this whole process video, please make more tutorial videos like this, by the way, your sound design tutorial was a real gem for me thanks for that as well.
Thank you for this comment! We're happy to be able to share our experience and knowledge and help other creators 😇 More videos coming your way! Stay tuned
@@artlist_io Honestly I would like to dwelve more into the billing part. I still can't get my head around those 50Ks though. Now I do see all the hard work behind it and yes it is of very very good and high quality but this is just my taste and my opinion which is not an attack or anything, but I didn't like the commercial one bit. Like I said.... It's just a personal taste.
@@artlist_io I don't know. I would say too cheap. Like I know commercials that don't look that good as yours and they cost about a million. So I would deffinitely say way too cheap. But it also depends what kind of people have been hired. What was the directors dayly fee? DoP, Catering, Stunt team plus their equipment (don't forget saying of how many people the stunt crew alone consisted) Insurance, thransport, catering, rental equipment, water tank plus suspension, led light for bowling, securite screen while stunt car scene, the whole stunt team with car rent, camera with dolly.. and the 50 people on the second day shoot, all the art props, the CGI work, editors pay, rent for editing room. How much did or the company make out of it or was it just spendind those 50K... the Director was hired or was he part of your team, which also might reduce costs. I mean. thinking about it... the commercial looks very very very good, for that low budget.
My take away was that I really want to dedicate myself to this, I already studying business administration but what I really love is create and produce what I like to call “cinema”. This video is incredibly motivating and I can’t stop thinking about being the filmmaker that I want to be… and the use of water to create textures, that’s amazing!
It's so interesting to see how complex a 40 second video can be, besides teaching me a lot about how commercials are made! Especially about light and camera movement...
What I learned from this is the importance of teamwork and dedication needed in order to make something as big as this, oh and definitely also to have fun along the way.
Take away - Planning and Team is what makes a good production. Everyone firing on all cylinders and creating together is what makes us love what we do. Thanks for this great break down. Fun to see
My take away: Passion to create is key. The determination to ''wake up for this'' not only shows in the commercial but also translates into the behind the scenes, the real shooting days. You guys created a very accurate representation of shooting video, small to big budget or even no budget at all. Without everyone's passion for their work or just to create, this commercial wouldn't stand where it is at right now.
My only and big take away from this video is you'll never know how much the hard work and effort was put into a single video you saw online. You'll never appreciate the whole video enough if you'll never get to see the behind the scenes of the production of the video. That was not an easy job to do. Kudos to all crews who made that amazing and mind-blowing commercial video!
i think theres actually a lot that you can get from this video. From just using smog machine and some water to get dreamy looks. to just using a simple phone flashlight for the flares. theres a lot of small things you can use as well in your photography or film even as a beginner. its super sweet. thank you man.
takeaway: it is very impressive how a few creative people can transform regular locations into amazing cinematography and great commercial. i guess it is all about collaboration and team work. I usually work by myself and rarely collaborate, but this inspired me to do so, thanks :)
One of my take aways is I was surprised to see the consistent and unique use of the Astera light tubes to create powerful mood and ambiance throughout the different scenes. Loved the content and training. Thank you.
What I took away was, that I'm never skipping an artist commercial on youtube again lol. You guys put in a crazy amount of work into these ads. Bravo!🙌🏽🙌🏽🙌🏽
@@artlist_io favorite artlist ad? The one with this raspy voice guy asking this dude editing a video "do u want music for your videos? Checkout artlist" lol
I could also be mixing it up with female voice from heaven ad. Asking this random editing guy the same question... raspy voice guy takes it form me idky lol
I think my biggest takeaway was how you can use water and smoke to create depth or to stylize your lighting. My favourite shot was the guy suspended/floating in the middle of the editing room with the stylized spotlight shining through the water 🙌 Great job everyone!
HOLY MOLY the treatment portion of this video answered a lot of my questions. I genuinely feel a lot more secure in how to approach people for projects I want to shoot.
I have been checking the most popular UA-cam channels on youtube but your videos I would honestly love to say that this is the most valuable channel on youtube ... Thanks 💯
My takeaway was That no Idea is too Crazy to be Shot. Let your visions come to life and let noone else tell you otherwise. Thank you for this Short but very informative bts!
Guys, you are the best. This video was SO HELPFUL for me. I’ve learned mostly about the importance of the pre production process, that without him this commercial could never look so good. It’s just amazing how complicated it is to make such a high end commercial, and it’s fascinating to learn from you how to do that. Thank you🙏🏻
Pre-production is really the key and the 50-60 people to turn the key and unlock the scene. Awesome. Thanks for sharing this, the details can also be applied to smaller-scale shoot for smooth work.
For me the nicest of the video was surely the details that made a huge difference to me. Like the people dressed in black to move the objects, the phone flash to create a light effect, adding water to the set (the guy levitating, the reflection on the floor while the girl walks). Because this can be used in big or small and independent productions. Greetings from Brazil ♡
The Drift scene was great seeing the crew rigging up the car and set up to record was a great idea showing what it takes to get the shot you have in mind!
I do a lot of small end videos for product demos and interview shots. This video really shows me how a big production is put together. It looked organized, took a lot of hard work, and it looked very fun to produce. It showed me how I need to take many obstacles into consideration in pre production and post production. I would be honored to use the Artlist sound clips in my day to day projects. Thanks for everything that you do.
My biggest take away is: how important every person that has a part in the film production (pre and post) is! There is so much that goes into making such an epic and amazing video that requires a lot of talent. I can't wait to make such inspirational and breath-taking videos!
it is time people realized filmmaking is much more than gimbal and a camera. the production on this is everything! the location, props, stunt crew, art department, etc. this was absolutely beautiful to watch!
Thank you Kevin! ♥ What you're saying is true... People pick up a mirror-less and Gimbal and just start shooting without realizing the basics of what makes a quality film.
The importance of the treatment, and your process creating it, to provide a solid concept of continuity of style throughout the idea of the proposed commercial. Much of my low end work is basically taking notes from the initial client meeting, discussing what they want to see and how I can create it. Awesome insight into your productions, cheers.
My take away is actually seeing the behind the scenes of a proper commercial. It is fascinating and exciting. I love the light work and tried to soak in every possible information.
My takeaway is that all filming is, is problem solving and that’s what it attracts so many people. Different problems require different solutions and it’s the greatest thing. Super insightful knowledge here!!
My take away was that in order to make a high-end commercial, a well thought out concept with proper planning in pre-production is very important as it is the bedrock/foundation of every project. It will make the actual filming process (production) and post production more efficient as a there's a clear objective to be achieved. This was clearly seen in this project!!
I really want to get into this stuff, like producing and directing and I’ve realized all of this planning and hard work and usually this stuff would stop me from continuing but I really think it’s an awesome challenge and something that I would like to do, and how it involves a ton of planning lie u said.
Thank you so much Artlist. I love how a music licensing company is helping filmmakers not only in music part of it, but starting from scratch idea to the finished product! How soo many people, like a 100 come up together to make one idea come alive, that's my huge takeaway! Thanks a lot.
my takeaway - a good and detailed preparation combined with the right people can make the whole production process way smoother and on point. generally loved the the way you lighted the scenes and gave them the right final tuning using this water tank, wet floors and fog 🙏🏻 thank you!
Huge Takeaway is how the lighting and the wet floors changed the whole feeling of the locations. And how to use a location twice, for the product shots and the hallway scene. I really liked the ad. Thanks for sharing.
The thing that I realized in this video is that collaboration is the key to achieving great results in this industry and I am certain that this also applies to any field.
Amazing team work, great job guys. My takeaway... that preproduction stage is so important, always creating story board, without is practicaly imposible!
i don't know why I've never thought about it, but it seems so simple by having a led light walking with the talent to keep a constant light on them to enhance the scene is so genius that's what I learned
My biggest takeaway was that Astera tubes are dooooooope lol. In actuality it was cool to see how much rigging went into the floating shot. When I first saw the commercial awhile back that shot blew me away. I'd never considered throwing light through a water tank so thanks for the inspiration!
The biggest Take Away for me was the pre production process! I never would have thought that you can pull off such a big commercial in just two shooting days but thoughtful planning makes everything possible I guess.
That is true. Having a team completely changes everything
4 роки тому
For me the best take away is there is always a great team behind the every professional work. Congratulations for the great commercial and thanks for BTS.
Yuval!! You are genius! This helped me so much, the anxiety of filming big a production suddenly became "a little more easier" after seeing this. I love how specific you describe the process. The best take away from the video for me, would be how creative the team used the lightings in the Disco hall to create more depth of field, atmosphere that matches the colors of the whole video, "blade runner look" by using colorful smokebombs, clothes and sci fi props, the glass to protect the Arri when the car was drifting, "so safety first" and most of all how specific the treatment was. "The more reference you have the clear your vision will be" I will from now on always put a lot more time creating a well thought treatment to seek for my vision. Thank you for this videos! "And till the next time suuugh stay creative, boop"
Love to see how you organise this video so well too with the order of explanation. Of course, the Treatment part is something to show your skill to organise already! 👏
I actually have two takeaways, the treatment and pre-production. The commercial is great and seeing how the commercial was made through the treatment and how to the tee it was with its reference and inspiration is amazing! The treatment is like an in-depth process book and without it I feel this whole commercial would have been a disaster. Same with the preproduction. I appreciated how thorough the preproduction was from the location scouting to have everyone gather on the third day and do a dry run through of what it takes to nail the shot. Very educational as it was impressive!
Only takeaway worth mentioning is that Artlist is officially the best music service... Hands down 😎 But in all seriousness, it's that ability to achieve an artist vision through non conventional means that makes a commercial such as this a masterpiece. To fully encapsulate the feeling and atmosphere of the reference photos for the night time editor, you used the ingenious technique of placing a water trough beneath your lighting rig to add a very unique texture and vibe to the overall image. This, along with several other golden nuggets just shows that creativity and improvisation is critical in any creative environment/job, especially filmmaking! Cheers 🍻
@@artlist_io I switched to y'alls platform last week so I haven't crank anything out yet, but your music library already has my mouth watering! I just filmed a commercial shoot today and have a sweet tune picked out. I'll send yall a link when I get it finished! Thanks for being so cool guys. 😎
My take away: lighting, pre-production and lighting! When you plan your shots and think about your lighting, you’ll save so much time later and the overall product will be so freaking much better!
@@artlist_io yes yes please Create Lighting tutorials how did you make the decisions on which lights to use, where to place them and their overall effect on the outcome of the commercial
Amazing video! My take away was from the scene of the man in front of the computer and then floating in the room: the tip of using people dressed in black instead of a green chroma was really impressive to me and how the effect with water in a tank was achieved made me realize that it is not necessary to always make special effects in post-production, it is also possible to do them with organic means and playing with light and different materials. Really cool and interesting!
I'm transitioning from a run and gun shooter to a small team, looking to start getting bigger budgets. This vid helped me grasp why there are sets with bigger budgets and visually showed where all the budget line items are going to. I liked some of the tricks that you used for depth and light softening- things like the LED strips in the background, fog as a natural soft box, and water on the ground for reflections. I also liked it as a nice model on how to shoot better BTS videos. Overall, great video and mad insightful- this was the one that made me subscribe to your channel. Cheers!
Your breakdown of the steps involved to make a high end commercial are easy to understand, and though I have not the budget to create such a high end commercial, you have inspired me to attempt various filming techniques in locations in and around my city to help further my understanding and open my mind to film. Thanks
My biggest takeaway was the need to do a detailed treatment. I need to be able to share the vision in my head with my collaborators and potential partners!
This was a great video theres a lot of things to take away from this! For a start I didn't even know that a treatment was a thing in film production, another thing was the amount of work that goes into lighting the set is crazy!
Thank you for the love, everyone! you're the best 🥰
We're very happy to read all your comments and see the different takeaways you guys have.
If you have any further questions about this production or anything else feel free to ask :)
holy shit...this is crazy...we need more vids like these..great stuff guys
What was the budget for all of that?
My take away is - I think a simpleton like myself has the potential of creating better movie clips.... by being creative and ingenious.... using lighting.... clips and music from artlist. The more I listen to these clips the more I pick up gold nuggets. Thank you Artlist for taking the time out to educate me
@@piratesalami It was around 50K USD
where was this shot?
My take away was that I realized how the wet floors and fog change the entire scene quality, and the safety you guys are used to shoot the car drift part, and mostly the liquid texture effects you guys made with a large glass water tank were really awesome! , thanks a ton for this whole process video, please make more tutorial videos like this, by the way, your sound design tutorial was a real gem for me thanks for that as well.
Thank you for this comment!
We're happy to be able to share our experience and knowledge and help other creators 😇
More videos coming your way! Stay tuned
@@artlist_io Honestly I would like to dwelve more into the billing part. I still can't get my head around those 50Ks though. Now I do see all the hard work behind it and yes it is of very very good and high quality but this is just my taste and my opinion which is not an attack or anything, but I didn't like the commercial one bit. Like I said.... It's just a personal taste.
@@Leprutz Maybe we will make a detailed budgeting video in the future. Do you feel like 50K is too much for the end product or is it too cheap?
@@artlist_io I don't know. I would say too cheap. Like I know commercials that don't look that good as yours and they cost about a million. So I would deffinitely say way too cheap. But it also depends what kind of people have been hired. What was the directors dayly fee? DoP, Catering, Stunt team plus their equipment (don't forget saying of how many people the stunt crew alone consisted) Insurance, thransport, catering, rental equipment, water tank plus suspension, led light for bowling, securite screen while stunt car scene, the whole stunt team with car rent, camera with dolly.. and the 50 people on the second day shoot, all the art props, the CGI work, editors pay, rent for editing room. How much did or the company make out of it or was it just spendind those 50K... the Director was hired or was he part of your team, which also might reduce costs. I mean. thinking about it... the commercial looks very very very good, for that low budget.
My takeaway-you can cover walls and crew in black to mask them out later, instead of green screening, to avoid lighting problems.
My take away was that a film set requieres so many people.
My take away was that I really want to dedicate myself to this, I already studying business administration but what I really love is create and produce what I like to call “cinema”. This video is incredibly motivating and I can’t stop thinking about being the filmmaker that I want to be… and the use of water to create textures, that’s amazing!
Biggest take away: Pre-Production is once again the most important stage
It's so interesting to see how complex a 40 second video can be, besides teaching me a lot about how commercials are made! Especially about light and camera movement...
What I learned from this is the importance of teamwork and dedication needed in order to make something as big as this, oh and definitely also to have fun along the way.
The biggest take away: The invisible Catering department that kept the whole crew fed and happy right to the end.
Huge takeaway: proper pre-production and planning allows for satisfying and exciting results on-set.
Take away - Planning and Team is what makes a good production. Everyone firing on all cylinders and creating together is what makes us love what we do. Thanks for this great break down. Fun to see
Thanks for the love ♥
Love it! I miss being on set so much!
Thank you Mark! Love your films and channel :)
We should make something together
this video shows perfectly how critical pre-production planning is, and illustrates beautifully how that translates into a slick final production!
You got it! Pre-production was crucial in this commercial as well as any other project we do
The use of lights to create the different color effects and added depth was probably my favorite
Huge respect to the people that make stuff work Behind the scene and don't even get noticed.🙌
Definitely a pre-production part. Never thought it will make your life so much easier instead of going "yolo" and improvising. Thanks!
The top lighting through glass & water is amazing.
My take away: Passion to create is key. The determination to ''wake up for this'' not only shows in the commercial but also translates into the behind the scenes, the real shooting days.
You guys created a very accurate representation of shooting video, small to big budget or even no budget at all. Without everyone's passion for their work or just to create, this commercial wouldn't stand where it is at right now.
Awesome comment Marcel! Passion is what it's all about 🤟
@@artlist_io Thanks! :) The give-a-way is already finished right? :P
My only and big take away from this video is you'll never know how much the hard work and effort was put into a single video you saw online. You'll never appreciate the whole video enough if you'll never get to see the behind the scenes of the production of the video. That was not an easy job to do. Kudos to all crews who made that amazing and mind-blowing commercial video!
Thank you Loyd :)
Happy to share our process and give other creators inspiration
I love seeing the organization that goes into this
i think theres actually a lot that you can get from this video. From just using smog machine and some water to get dreamy looks. to just using a simple phone flashlight for the flares. theres a lot of small things you can use as well in your photography or film even as a beginner. its super sweet. thank you man.
Thanks for watching! Glad we could help :)
Artlist ayy thank you for the content
takeaway: it is very impressive how a few creative people can transform regular locations into amazing cinematography and great commercial. i guess it is all about collaboration and team work. I usually work by myself and rarely collaborate, but this inspired me to do so, thanks :)
By collaborating costs get higher. Which is neither a good or a bad thing. Just costs gets higher.
My takeaway is that water is very important on set! Anything from helping catch light reflections, to adding a mood to that floating scene. AMAZING
Absolutely mindblowing stuff. Everyone really has to be at their best level in order to keep the production a 100%
I loved the way lighting and practical effects team worked and of course, the DI did a great job.
I am Always blown away, how much efford flows into a Sequenz that only Last a few Seconds!
One of my take aways is I was surprised to see the consistent and unique use of the Astera light tubes to create powerful mood and ambiance throughout the different scenes. Loved the content and training. Thank you.
Love this video, biggest takeaway: the work before shooting is extremely important and it's teamwork!
What I took away was, that I'm never skipping an artist commercial on youtube again lol. You guys put in a crazy amount of work into these ads. Bravo!🙌🏽🙌🏽🙌🏽
Thank you 🥰
Which one is your favorite?
@@artlist_io favorite artlist ad? The one with this raspy voice guy asking this dude editing a video "do u want music for your videos? Checkout artlist" lol
I could also be mixing it up with female voice from heaven ad. Asking this random editing guy the same question... raspy voice guy takes it form me idky lol
I think my biggest takeaway was how you can use water and smoke to create depth or to stylize your lighting. My favourite shot was the guy suspended/floating in the middle of the editing room with the stylized spotlight shining through the water 🙌 Great job everyone!
My take away is the importance of creating a treatment that looks beautiful! Such a rad video.
Lighting is everything.
and art department is soooooooo importante also!
Amen to that
My take away was apart from just having amazing cameras, the lighting does a lot of magic in creating a depth of field
HOLY MOLY the treatment portion of this video answered a lot of my questions. I genuinely feel a lot more secure in how to approach people for projects I want to shoot.
I have been checking the most popular UA-cam channels on youtube but your videos I would honestly love to say that this is the most valuable channel on youtube ... Thanks 💯
Thank you for the love Jeff! Highly appreciate it
My takeaway was That no Idea is too Crazy to be Shot. Let your visions come to life and let noone else tell you otherwise. Thank you for this Short but very informative bts!
learned something new today, that how the pre-planning & post-production is important in commercials, love you man :)
Guys, you are the best. This video was SO HELPFUL for me. I’ve learned mostly about the importance of the pre production process, that without him this commercial could never look so good. It’s just amazing how complicated it is to make such a high end commercial, and it’s fascinating to learn from you how to do that. Thank you🙏🏻
Our pleasure Ron! Glad we could help, and thanks for the love 🥰
Pre-production is really the key and the 50-60 people to turn the key and unlock the scene. Awesome. Thanks for sharing this, the details can also be applied to smaller-scale shoot for smooth work.
My take away was that lighting and music/sound is more important than camera! This was crazy cool to see the bts of a high end commercial!
For me the nicest of the video was surely the details that made a huge difference to me. Like the people dressed in black to move the objects, the phone flash to create a light effect, adding water to the set (the guy levitating, the reflection on the floor while the girl walks). Because this can be used in big or small and independent productions.
Greetings from Brazil ♡
It's all in the details :)
Thank you Isabella 🙏
My takeaway: pre-production is key to have a clear mind about the different scenes, sets and even camera movements.
True that 🤘
How do you usually approach pre?
Most informative BTS video i have ever seen on youtube. no rabbit-hole.
I haven’t seen a video like this in a while with so much in-depth! Definitely need to see more content like this. Cheers to this awesome team
Glad you enjoyed it Peter! There's more to come
חזק ברמות!
My favorite part is that you inspire and empower film creators to reach their visions in a whole new way!
תודה 🥰
We really feel privileged to be a source of inspiration. Humbled
there is a lot of preparation that goes into a perfect final product, this is dope!!!
The Drift scene was great seeing the crew rigging up the car and set up to record was a great idea showing what it takes to get the shot you have in mind!
I do a lot of small end videos for product demos and interview shots. This video really shows me how a big production is put together. It looked organized, took a lot of hard work, and it looked very fun to produce. It showed me how I need to take many obstacles into consideration in pre production and post production. I would be honored to use the Artlist sound clips in my day to day projects. Thanks for everything that you do.
Glad it was helpful!
And thanks for the love 🥰
My biggest take away is: how important every person that has a part in the film production (pre and post) is! There is so much that goes into making such an epic and amazing video that requires a lot of talent. I can't wait to make such inspirational and breath-taking videos!
ok I will watch 100 more of these. this was more entertaining than a Hollywood movie
You guys remind us what a grate vision can create, but also to keep following that direction!
My biggest take away from this video is just how much planning and work goes into creating a video correctly. Wow! Great video!
it is time people realized filmmaking is much more than gimbal and a camera. the production on this is everything! the location, props, stunt crew, art department, etc. this was absolutely beautiful to watch!
Thank you Kevin! ♥
What you're saying is true... People pick up a mirror-less and Gimbal and just start shooting without realizing the basics of what makes a quality film.
As a video editor, my take away is that production crews has all the fun!
my take away, imagination and creativity is the inspiration the world needs today.
The importance of the treatment, and your process creating it, to provide a solid concept of continuity of style throughout the idea of the proposed commercial. Much of my low end work is basically taking notes from the initial client meeting, discussing what they want to see and how I can create it. Awesome insight into your productions, cheers.
Thank you, Michael :)
Glad to hear you're already taking the concept development stage seriously
My take away is actually seeing the behind the scenes of a proper commercial. It is fascinating and exciting. I love the light work and tried to soak in every possible information.
My takeaway is that all filming is, is problem solving and that’s what it attracts so many people. Different problems require different solutions and it’s the greatest thing. Super insightful knowledge here!!
My take away was that in order to make a high-end commercial, a well thought out concept with proper planning in pre-production is very important as it is the bedrock/foundation of every project. It will make the actual filming process (production) and post production more efficient as a there's a clear objective to be achieved. This was clearly seen in this project!!
I really want to get into this stuff, like producing and directing and I’ve realized all of this planning and hard work and usually this stuff would stop me from continuing but I really think it’s an awesome challenge and something that I would like to do, and how it involves a ton of planning lie u said.
Thank you so much Artlist. I love how a music licensing company is helping filmmakers not only in music part of it, but starting from scratch idea to the finished product! How soo many people, like a 100 come up together to make one idea come alive, that's my huge takeaway! Thanks a lot.
Thank you for the love Gaurav, it's much appreciated 🙏🏼
It really is all about teamwork.
Love the treatment process. Great addition to creating an amazing end result.
Reflections! Sharp Surfaces! Loved the overall look.
Good to see high end stuff on UA-cam !!
Peter Lindgren is marked all over this commercial. That's all I could think of watching it. Great commercial.
Dude that commercial is sick!
my takeaway - a good and detailed preparation combined with the right people can make the whole production process way smoother and on point. generally loved the the way you lighted the scenes and gave them the right final tuning using this water tank, wet floors and fog 🙏🏻 thank you!
The light through the Watertank is such a great idea. And second, the simple trick to use a phone light for lense flare in the bowling area.
Glad you learned something Mayk!
Appreciate the love♥
Huge Takeaway is how the lighting and the wet floors changed the whole feeling of the locations. And how to use a location twice, for the product shots and the hallway scene. I really liked the ad. Thanks for sharing.
The thing that I realized in this video is that collaboration is the key to achieving great results in this industry and I am certain that this also applies to any field.
I'm inspired to write more creative work and to bring in help. I can't imagine the budget here. Clearly matched the concept from the beginning. Sweet.
My takeaway: yes, you can rent a RED and cooke lens just for props.
Don't ever let anyone tell you you can't.
hahah nice... 👀😂🙌🏻
@@artlist_io and then use a blackmagic for the real deal? Why not the red?
For me the lighting, composition, set design and teamwork were the most impactful.
Amazing team work, great job guys. My takeaway... that preproduction stage is so important, always creating story board, without is practicaly imposible!
Pre-production is everything 😎
Take away: creativity beyond physical limits!
Best!
My takeaway was to really use your time in pre-production plan. There’s no way this could have been some run-n-gun shoot. Kudos to you guys!!
🥰 Thanks Cory
And yea, no way we would have been able to pull this off as a run-n-gun.
i don't know why I've never thought about it, but it seems so simple by having a led light walking with the talent to keep a constant light on them to enhance the scene is so genius that's what I learned
Glad you learned something new Rob! That is a good takeaway :)
@@artlist_io I actually have a shoot today I'm gonna try to employment that technique
My biggest takeaway was that Astera tubes are dooooooope lol. In actuality it was cool to see how much rigging went into the floating shot. When I first saw the commercial awhile back that shot blew me away. I'd never considered throwing light through a water tank so thanks for the inspiration!
The biggest Take Away for me was the pre production process! I never would have thought that you can pull off such a big commercial in just two shooting days but thoughtful planning makes everything possible I guess.
Biggest takeaway is lighting setup. Great sharing commercial behind the scene. As always love your videos. Stay created!!
My take-away is that even though individuals can create great things on their own, it really takes a team to take things to the next level!
That is true. Having a team completely changes everything
For me the best take away is there is always a great team behind the every professional work. Congratulations for the great commercial and thanks for BTS.
Thank you Burak :)
That is a good take away
Yuval!! You are genius! This helped me so much, the anxiety of filming big a production suddenly became "a little more easier" after seeing this. I love how specific you describe the process. The best take away from the video for me, would be how creative the team used the lightings in the Disco hall to create more depth of field, atmosphere that matches the colors of the whole video, "blade runner look" by using colorful smokebombs, clothes and sci fi props, the glass to protect the Arri when the car was drifting, "so safety first" and most of all how specific the treatment was. "The more reference you have the clear your vision will be" I will from now on always put a lot more time creating a well thought treatment to seek for my vision. Thank you for this videos!
"And till the next time suuugh stay creative, boop"
Thanks for the love Sune Chee 🥰
Glad to hear we could help a little with this video!
Love to see how you organise this video so well too with the order of explanation. Of course, the Treatment part is something to show your skill to organise already! 👏
Thank you for the love 🥰
My take away was that to have a good art department is really important and key for the high end look! They did an amazing work, I loved it!
Dat water trick to reflect shapes with the lights above!
Awesome, I'll be using this to demonstrate to my students the importance of planning in detail.... Before they shoot!
I actually have two takeaways, the treatment and pre-production. The commercial is great and seeing how the commercial was made through the treatment and how to the tee it was with its reference and inspiration is amazing! The treatment is like an in-depth process book and without it I feel this whole commercial would have been a disaster. Same with the preproduction. I appreciated how thorough the preproduction was from the location scouting to have everyone gather on the third day and do a dry run through of what it takes to nail the shot.
Very educational as it was impressive!
Thank you so much for this comment Lawrence!
Happy to hear this video was insightful to you, that's why we make them (:
Only takeaway worth mentioning is that Artlist is officially the best music service... Hands down 😎
But in all seriousness, it's that ability to achieve an artist vision through non conventional means that makes a commercial such as this a masterpiece. To fully encapsulate the feeling and atmosphere of the reference photos for the night time editor, you used the ingenious technique of placing a water trough beneath your lighting rig to add a very unique texture and vibe to the overall image. This, along with several other golden nuggets just shows that creativity and improvisation is critical in any creative environment/job, especially filmmaking! Cheers 🍻
Thank you Sam! 🍻
Are you using our music already? send us some videos!
@@artlist_io I switched to y'alls platform last week so I haven't crank anything out yet, but your music library already has my mouth watering! I just filmed a commercial shoot today and have a sweet tune picked out. I'll send yall a link when I get it finished! Thanks for being so cool guys. 😎
My take away: lighting, pre-production and lighting! When you plan your shots and think about your lighting, you’ll save so much time later and the overall product will be so freaking much better!
My take away is all the lighting set ups! It really makes it next level on the end product and I never realized how much preparation it took.
Thank you Sara :)
Lighting is everything. Would you want us to create lighting tutorials?
@@artlist_io yes yes please Create Lighting tutorials how did you make the decisions on which lights to use, where to place them and their overall effect on the outcome of the commercial
Amazing video! My take away was from the scene of the man in front of the computer and then floating in the room: the tip of using people dressed in black instead of a green chroma was really impressive to me and how the effect with water in a tank was achieved made me realize that it is not necessary to always make special effects in post-production, it is also possible to do them with organic means and playing with light and different materials. Really cool and interesting!
That's Amazing! The biggest takeaway was the water tank on top of the actor!
I'm transitioning from a run and gun shooter to a small team, looking to start getting bigger budgets.
This vid helped me grasp why there are sets with bigger budgets and visually showed where all the budget line items are going to.
I liked some of the tricks that you used for depth and light softening- things like the LED strips in the background, fog as a natural soft box, and water on the ground for reflections.
I also liked it as a nice model on how to shoot better BTS videos.
Overall, great video and mad insightful- this was the one that made me subscribe to your channel.
Cheers!
Thank you very much Javon!
Glad we could help (:
Your breakdown of the steps involved to make a high end commercial are easy to understand, and though I have not the budget to create such a high end commercial, you have inspired me to attempt various filming techniques in locations in and around my city to help further my understanding and open my mind to film. Thanks
That is so great to hear! Thank you 😇
Practice, practice, practice.
My biggest takeaway was the need to do a detailed treatment. I need to be able to share the vision in my head with my collaborators and potential partners!
Takeaway - you should keep doing these, that was awesome!
Thanks! Will do!
My biggest take away is light dynamics can really bring an ordinary location to life!
My takeaway was how preproduction and working out lighting set ups pre shoot is so important!
also love how you guys are an israeli based company!
Pre is key (:
Thank you Jayden ♥
My takeaway - you can never achieve this level of work without a solid team
This was a great video theres a lot of things to take away from this! For a start I didn't even know that a treatment was a thing in film production, another thing was the amount of work that goes into lighting the set is crazy!