How To Lower CPC on Facebook Ads 2024

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  • Опубліковано 28 лип 2024
  • Welcome to my How To Lower CPC on Facebook Ads 2024 - Detailed breakdown and strategies to lower Cost Per Click on any digital marketing platform.
    In this video I’m going to walk you through the 5 steps to lower your CPC when running Facebook ads especially for 2024, as well as 2 ways to make your Facebook ads more profitable. And while this video we’ll be talking about Facebook, the same strategies apply to all online advertising platforms.
    Hey it’s Connor from Instinct Education, we spend over $100k per month on Facebook ads and we’re constantly testing new ways to get better results. Here’s what we cover:
    -How Cost Per Click (CPC) is calculated and how it works
    -How to lower your CPC by increasing your audience size
    -How changing your conversion event can lowers your CPC
    -How to improve your ad to get more clicks
    -How to make your ads more effective overall to generate a greater return on investment (ROI)
    Plus stick around to the end because I’ll be sharing 2 ways you can make your Facebook ads more profitable.
    #Instincteducation #costperclick #loweringcpc #facebookads #lowercpc #smartmoneytactics

КОМЕНТАРІ • 67

  • @connormarriott
    @connormarriott  4 місяці тому +1

    For anyone wanting a complete guide to successfully advertising using Facebook Ads, I have an in-depth training here: instincteducation.org/scale-ads

  • @GoldPillPatriot
    @GoldPillPatriot 2 роки тому +26

    As an ex facebook ad support rep, this is an incredibly well done explanation. You need more subs.

  • @livinxtreme563
    @livinxtreme563 2 роки тому +15

    Finally... a no crap, no beat around the bush and no buy my course video.. thanks for keeping it to the point, keeping it related and making sense.. Cheers

  • @motivationfacts5641
    @motivationfacts5641 2 роки тому +4

    No Bs, Just Straight To The Point...
    Thanks Bro Chill

  • @annewolters4301
    @annewolters4301 Рік тому

    Thank you so much for explaining this. A clear and simple explanation, but very valuable 🥰

  • @Obetv01
    @Obetv01 2 роки тому +1

    Thanks. The best and simplest explanation. Particularly cos a potential new client sent me a message saying she wants just CPC for her budget, not CPM on her Facebook campaign. That really threw me and I had to stall her to go check whether FB had created a CPC product I was unaware of.

  • @user-vz4bc8gg6h
    @user-vz4bc8gg6h 11 місяців тому +2

    Excellent video. Thank you so much for speaking in a normal way and explaining everything simply and clearly. Great job. Best I've seen so far. Sandy Keigh

  • @alfachemistry
    @alfachemistry 2 роки тому +1

    Thank you so much for these premium values you dished out for free.
    I'm highly motivated

  • @SheenaShea
    @SheenaShea Рік тому

    THIS WAS SO HELPFUL!!! THANK YOU!

  • @user-vz4bc8gg6h
    @user-vz4bc8gg6h 11 місяців тому

    GREAT JOB! Best and clearest video on this topic that I've seen. Thank you so much

  • @supportdepartment6549
    @supportdepartment6549 2 роки тому

    this is a good watch. thank you.

  • @tinavaliente2529
    @tinavaliente2529 2 роки тому

    Very well explained. I hope to see more of your video for FB Ads.

  • @naejnaej5784
    @naejnaej5784 Рік тому +1

    BEST TUTORIAL VIDEO I HAVE EVER SEEN! WELL DONE EXPLANATION. THANK YOU SO MUCH! YOU NEEED MORREE SUBSCRIBER. :)

  • @johnmaalihan9058
    @johnmaalihan9058 Рік тому

    Thank you! ❤

  • @ashishtanwar3922
    @ashishtanwar3922 2 роки тому

    Amazing content!

  • @greatprof100
    @greatprof100 Рік тому

    thi is a keeper.thanks.

  • @Khan_shayar_
    @Khan_shayar_ Рік тому

    Great brother 👌you have given much knowledge.

  • @ouahibarabah3005
    @ouahibarabah3005 2 роки тому +2

    Great video , finally someone is explaining that correctly!

    • @connormarriott
      @connormarriott  2 роки тому

      Thanks for the comment and the view, glad you enjoyed it!

  • @jonathanmutinda4448
    @jonathanmutinda4448 2 роки тому

    LOVED HOW YOU EXPLAINED IT.please make a video on CTR

  • @colegioturco
    @colegioturco Рік тому

    great video, thanks

  • @InfiniteMotivate
    @InfiniteMotivate 2 роки тому

    It's really helpful thank you for the informations

  • @mycatshabits4135
    @mycatshabits4135 2 роки тому

    Sent love and big thanks from Indonesia...

  • @haydenharrison3574
    @haydenharrison3574 3 роки тому +2

    Thanks for the insight Connor, this has motivated me to better my ad creative and experiment with the conversion event!

    • @connormarriott
      @connormarriott  3 роки тому +2

      Hey Hayden thats awesome to hear! Appreciate the feedback and keep me updated with how it goes.

    • @haydenharrison3574
      @haydenharrison3574 3 роки тому

      @@connormarriott will do

  • @therealdeal7395
    @therealdeal7395 Рік тому

    Great video! 🔥🔥

  • @alexanderjustine1523
    @alexanderjustine1523 Рік тому

    This is Amazing

  • @zaralazson2815
    @zaralazson2815 2 роки тому

    thank you

  • @osazeeoni7001
    @osazeeoni7001 Рік тому

    Thank you

  • @InfiniteMotivate
    @InfiniteMotivate 2 роки тому

    I really like this because i need to make the cost very low for adsense

  • @cashayharris7299
    @cashayharris7299 2 роки тому

    Hey Connor, thank you so much for this video! How can I tell how many ppl is using the same interest as me? The example you used was the “dog” interest. Is there a website that helps with this?

  • @saotaku8035
    @saotaku8035 Місяць тому

    thank you brother, good stuff

  • @Tradeguru101
    @Tradeguru101 Рік тому

    Great explanation 👍

  • @valjaysonabalos2096
    @valjaysonabalos2096 2 роки тому

    Now i understand how fb ads works thanks

  • @testchannelfortesting
    @testchannelfortesting Рік тому

    one of the best video on the topic ...detailed and best explanation.

  • @Rommie_Diamond
    @Rommie_Diamond 21 день тому

    Thanks 🎉

  • @legendscodm
    @legendscodm 4 місяці тому

    Thanks Brother for this amazing information

  • @duvieirah
    @duvieirah Рік тому

    Friend, how do you select the countries in the ad set? do you put several countries in the set or separate each country for each set?

  • @lightthefuse
    @lightthefuse 2 роки тому

    It says my account is eligible for cost per click on Facebook ads manager?? Any clue on how I can fix this

  • @mustafakemalakpinar4039
    @mustafakemalakpinar4039 Рік тому

    Thank you for your time and effort! A question for you: Should I keep my audience size small or large?

    • @connormarriott
      @connormarriott  Рік тому

      Typically larger is better as it gives FB more room to optimise the targeting within the audience

  • @ChefJemmy
    @ChefJemmy 2 місяці тому

    Very helpful

  • @CreateYourBestLife777
    @CreateYourBestLife777 2 роки тому +1

    Thank you so much for such a detailed explanation. I am looking for an answer: Can I use the same business page to drive traffic to two separate websites: the products manufacture platform and my Shopify store? Or should I create a new business page and a new business manager to drive traffic to my Shopify site? The two domains are also very similar. Wondering if FB might have an issue with it. Thank you very much!

    • @connormarriott
      @connormarriott  2 роки тому +2

      You can use the same page to drive traffic to different sites, that shouldn't be a problem :)

    • @CreateYourBestLife777
      @CreateYourBestLife777 2 роки тому

      @@connormarriott Thank you!

  • @arvibhargava96
    @arvibhargava96 2 роки тому

    Do you provide seo service also?

  • @aryan68631
    @aryan68631 Рік тому

    Hi Sir ! Do you think it will work ? If I would going to change event from Purchase to Ad to cart, Facebook algorithm will going to show my ad to the one who just ad to cart instead of purchase ! Chances are that my cpc will decrease but getting conversion would be quite difficult I guess ? Please help

  • @devlintube9610
    @devlintube9610 Рік тому

    Nice video, thanks. Can I ask… how do I know how many people are targeting a particular audience / keyword?

    • @connormarriott
      @connormarriott  Рік тому +1

      It's impossible to know the exact figure, but you can use the CPM as a rough guide. If the CPM is high it can be an indiction that there is a lot of competition.

    • @devlintube9610
      @devlintube9610 Рік тому

      @@connormarriott okay thanks buddy 🙏👌

  • @arvibhargava96
    @arvibhargava96 2 роки тому

    You must have subscribers in million

  • @zakariakhaled6571
    @zakariakhaled6571 2 роки тому +1

    Is it better or worse to increase the number of interests and behavior in the ad ??

    • @connormarriott
      @connormarriott  2 роки тому

      Long term it is better to use multiple interests, but when you're testing you want to use one at a time. Once an audience has been proven you can start to pool it together with other proven audiences.

  • @Youngbeautifulladies
    @Youngbeautifulladies 7 місяців тому

    Cost per messages are so high.,how to reduce them?

  • @chikiaqueennatural678
    @chikiaqueennatural678 10 місяців тому

    If i pay $ 10 and 1000 people click on my ad, then will i be charged more money?

  • @SatisfiedTraveler2
    @SatisfiedTraveler2 Рік тому

    Hi bro my cpc is same higher can we connect some day ?

  • @roshanpremasiri1489
    @roshanpremasiri1489 2 роки тому

    ****MY niche is print on demand funny text printed T-shirt.
    ****location-USA,UK,Canada,AUS,NZ
    If i bid 20$ (daily budget)for my facebook advertising camping,is it good bid?

  • @destinyedekin
    @destinyedekin 10 місяців тому

    I would have given you multiple LIKES if I were allowed... ❤❤❤❤

  • @HristoHristov-xf4oo
    @HristoHristov-xf4oo 2 роки тому

    Seriously . . .??!! This “tips” are like very low key and u said nothing useful the just empty conclusions. Thanks.